Airtel Trace Music Star competition - All you need to know

ALL YOU NEED TO KNOW ABOUT AIRTEL TRACE MUSIC STAR COMPETITION

SEASON 2

Background:

With 2.3 million calls made in its previous season, the Airtel TRACE Music Star (ATMS) talent search is the biggest music competition to ever take place in Africa.

Concept Description

Trace Stars is an IVR (Interactive Voice Response) based music competition that gives participants an opportunity to become the next big music star by simply dialing a short code on the Airtel Network (533) without having to go through long and expensive traditional auditioning.

The Steps To Stardom

(1) Submission and Friends & Family voting period

o Dial 533 on your mobile phone and follow the prompts; o Sing and record any song of your choice; o Submit; o A successful submission will receive a unique code; o The entrants call for the votes by promoting the code attributed to their songs to their funs by any means at their discretion; o Entrants’ fans can vote for them by sending their song codes

by SMS to a specific SMS short code.

TOP 5 FINALISTS

•

After Stage 1, five (5) finalists will be chosen by a panel

of experienced judges (from the music and media industry) on the basis

of

the

finalists’ potential

of

becoming

successful,

professional musicians and creative artists.

•

This is done in order to ensure that the finalists, from which

a national winner will be selected, have enough talent to duly represent the country at the upcoming Pan-African contest which puts all the national winners of the participating territories in Competition with each other.

(2) National Finale voting period

• The 5 finalists chosen at the end of STAGE 1 will be promoted on TRACE TV channels and social media and on local media in order to collect fan votes that will be taken into

consideration during the National Finale.

JUDGE

• During STAGE 2, the general public (AIRTEL Subscribers)

can vote for their favorite finalist via their AIRTEL mobile phones. The national winner will be chosen in the framework of one or several televised shows.

(3) Grande Finale Voting Period

• The National winners of each participating country will be

promoted on TRACE TV channels and social media and on local media in order to collect fan votes that will be taken into consideration during the Grande Finale.

• Votes are Pan-African: the general public (AIRTEL Subscribers) can vote for their favorite national winner via their AIRTEL mobile phones. The Pan African winner will be chosen in the framework of one or several televised shows.

FAQs Q. What is Airtel Trace Music Star?

A. AIRTEL TRACE MUSIC STAR is an innovative music talent search contest which gives Africans and for that matter Ghanaians of 18 years and above the opportunity to develop their talent and become the music stars they dream of becoming just by calling the TRACE Star short code and recording their song on the phone call.

This is Africa’s most innovative music competition designed to develop the African music industry by creating a platform for the exposure of Ghanaian and African music and musicians to the rest of the world.

Q. How does one enter this competition?

A. Prospective contestants should call the Airtel TRACE short code 533 from this month to 31st May 2016 to enter the competition by recording their songs on the phone call.

Q. Can they listen to the recording that they have made?

A. Yes, either by calling the Airtel Trace Music Star number 533 or by visiting www.tracemusicstar.com and login in with the details sent to you via sms upon subscription.

Q. Can they send in more than one entry?

A. Yes, they can send in as many entries as you wish

Q. Will the entries be seen on TV? A. Only the top finalists will be seen on TV. Q. Can I share my entry on Facebook and twitter?

A. Yes you can share your entry by visiting www.tracestars.com

Q. Can contestants sing in a group?

A. NO. Only individual entries will be allowed Q. In what language should they sing?

A. You can choose to perform a song in any language of your choice. All languages will be considered as valid entries Q. Can I use instruments in my recording?

A. Yes you can use instruments but you must sing and only the singing will be considered Q. How soon can I listen to my entry online or on the TRACE Stars number?

A. As soon as it has been moderated and approved for entry Q. Can they record their own composition or does it have to be an existing one?

A. Both Q. How does the judging work?

A. TRACE will select winners based on a combination of singing skills (quality, pitch, originality, tone and range) and number of votes received. TRACE decision is final.

Q. What are the prizes available?

A. Cash prize and other amazing souvenirs for Top Three Finalists – Local Finale - There is one grand prize comprising of: A cash prize A recording contract with Keri Hilson A trip to the US to be mentored by Keri Hilson

END