Reasons Why Your Website Should be Search Engine Optimized Although you can adapt a website to make it search engine friendly, it is always better to design or redesign a website with search engine optimization (SEO) in mind. Essentially, you want to make it easier for the search engines to crawl your website. SEO is the basic tool we use to achieve this outcome. The question remains, why do we want the search engines to crawl our website in the first place? Well here are 10 reasons why designing your websites with search engines in mind is an essential step in the design process:
Higher rankings: If you want any hope of ranking well in the search engine results pages (SERPs) then search engines must be able to crawl your site and determine the topic and relevance of your web pages to visitors’ queries. The more topical and relevant your content, the higher your rankings. Increased Traffic: The higher your ranking in the SERPs, the more frequently your site is presented to searchers and the more organic traffic is sent to your website. Greater Brand Exposure: The more visitors that view your site, and the more engaging your content, then the more they share your content across their social networks, and the more brand exposure you achieve. More Authority/Credibility: The higher your rankings in the SERPs, the more your content is shared across social networks and the more visitors
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