Adaptability is Key
One of the biggest lessons Cori emphasizes is the importance of adaptability. The business world is constantly evolving, and companies that fail to adjust often struggle to survive. "You have to be willing to pivot when needed," Cori explains. Whether it's new technology, shifting market trends, or customer preferences, staying flexible helps businesses remain relevant.
Strong Customer Relationships
According to Cori, a strong team is the backbone of any successful business. Hiring the right people, providing training, and fostering a supportive work environment are essential for longterm growth. "Your employees are your biggest asset," she says. "If you invest in them, they will invest in your company."
Financial Discipline
Many businesses fail because of poor financial management. Cori believes in maintaining financial discipline by keeping expenses in check and planning for the future. "Always have a financial cushion," she advises. "You never know when unexpected challenges will arise, and being prepared can make all the difference."
Cori Ann Russell’s journey is a testament to the power of adaptability, strong customer relationships, a dedicated team, financial discipline, and perseverance. By following these principles, businesses can not only survive but thrive for years to come.