Simply Put 30A
CREATIVE SOLUTIONS IN A DIGITAL WORLD
EXCLUSIVELY PREPARED FOR BEACHY BLOOMS
THE DIFFERENCE
is simple
With a landscape that’s more about chatter than original thinking, there’s a real opportunity for brands to stand out. How? By getting noticed. That's where we come in, with exceptionally creative ideas that are driven by compelling insights. Thinking outside the box. Innovative storytelling. All based on smart strategy. We understand the challenges you face. The need to constantly be looking for ways to keep your current customers happy while adding new ones. Standing out from your competition. Staying relevant in a very crowded marketplace.We offer solutions to those challenges, by seamlessly integrating strategies to create public relations and digital marketing programs that increase engagement, build equity and drive measurable business results for your brand. We’re happiest when we’re challenging the status quo, thinking outside the box, and changing the world, one social post at a time. Most importantly, we’re honest with our clients, our audience, and each other. With Service in Mind,
Abigail Davis, Owner
&
Corey Birger, Creative Consultant
Why Social Media?
Social media is a hot topic in the marketing world today and marketers are scrambling to harness its power in launching brand awareness and presence online and reaching a wide audience. The tricky part is that digital marketing is constantly evolving. How will marketers target the audience they are after to gain the most roi is very important. Using the correct channels and the appropriate social media tools available on the web, like Google’s array of applications, for example.
FACT:
Consumers in every market do their own research online before contacting a live human, therefore, the first impression is that of what we provide online, making it imperative to be first class,current and consistent.
Area Cpmpetitors Bella Flora 30A: https://bellaflora30a.com Facebook: https://www.facebook.com/BellaFlora30A Likes: 1,728 Instagram: https://www.instagram.com/bellaflora.30a Follower: 1,534 Following: 795 Posts: 393 Pinterest: https://www.pinterest.com/bellaflora30a Followers: 99 Fisher’s Flowers: http://fishersflowersandevents.com Facebook: https://www.facebook.com/fishersflowersandevents Likes: 775 Instagram: https://www.instagram.com/fishersflowers30a Followers: 986 Following: 140 Posts: 1,726 Pinterest: https://www.pinterest.com/fishersflowers Followers: 49 Santa Rosa Beach Florist: https://www.1920flowers.com Facebook: https://www.facebook.com/1920co Likes: 549 Instagram https://www.instagram.com/1920co Followers: 209 Following: 322 Posts: 67 Stems Studio https://www.stemsfloralevents.com Facebook: https://www.facebook.com/stemsfloralevents Likes: 312 Instagram: Followers: 196 Following: 150 Posts: 64 Pinterest: https://www.pinterest.com/stemsweddings/ Followers: 254 Boards: 33 Etsy: Available (If we want to look this far out) Others: Beach House Florist (PCB) Blossoms PCB Beach And Blooms Floral Company Blooming Buds 30A
STRATEGIC
Marketing
R.A.C.E Into Marketing Reach – Unique Visitors, value per visit, fans/followers Act –Leads, lead conversion rate, time on site, shares comments likes Convert – Sales (on and offline influence), revenue/profit, average order value Engage – Repeat purchase (lifetime value), satisfaction & loyalty, advocacy
Clients with Simply Put 30A are provided services such as: Market specific social posts created exclusively for them Advanced Online Presence Strategic marketing plan to meet benchmark goals Keywording & Hashtags developed for you Professional videography available as an a la carte service
PROVEN GROWTH & SUCCESS
35,000+
Total Followers Hilary & Reverie in 12 months
RESEARCH SHOWS
The average person spends 2 hours and 22 minutes per day on social networking and messaging platforms.
Facebook: THE LAUNCH: OBJECTIVE TO EXPAND BRAND RECOGNITION IN LOCAL AREA & CREATE THE FOUNDATION FOR SOLID CLIENT FOLLOWING THRU STRATEGIC POST MANAGEMENT & PAID ADS • To create campaigns that includes consistent and relevant postings, including promotion of seasonal flowers, tips & location. heavy focus on brand & lifestyle. No less than 4 postings a week to consistently build Beachy Blooms friends & followers feeds [Key objective to get to 1000 followers as soon as possible] •Follower engagement – Social Media is social. You must engage people to receive a strong base following and continue to grow. •Paid strategic campaigns on Facebook to promote location, weekly picks & branding. Average cost per ad is $25 for 3-6 days at a time, and provide lead generation through specific, targeted demographic outreach. •Videos, videos & videos – critical to objectives (We suggest a YouTube Page to compliment videos) •Facebook contests, interactive posts, anything that encourages public interaction. Join various local based groups and nationwide to promote brand & community involvement
Example Post Text: Beachy Blooms’ is reinventing the floral experience. Where flowers are selected by the stem or designed by the dozen. Surprise mom with a gift to make her smile or celebrate with an arrangement that will make the whole room a little brighter. Spot the Beachy Bloom cart or truck along #30a and find a place where the beach meets bouquet. Example of Post Quality
If we could see the miracle of a single flower clearly our whole life would change - Buddha
Instagram: THE LAUNCH: OBJECTIVE TO EXPAND BRAND RECOGNITION IN LOCAL AREA & CREATE THE FOUNDATION FOR SOLID CLIENT FOLLOWING THRU CREATIVE PLACEMENT OF POSTS & COMMUNITY ENGAGEMENT Continue campaign in conjunction with other social media sites that includes pictures, proper hashtags and brief, well composed posts No less than 4 postings a week to maintain Beachy Blooms in followers feeds. STRATAGY TO INCLUDE: Mesh of video & photo including product, lifestyle & additional relevant content Hashtag photos specific to the brand & industry to make more searchable and brand Beach Blooms Facebook will automatically run same advertisements on both platforms, but paid ads will need to be implemented in order to reach target audience. Ultimately seeking word of mouth advertising from people to their sphere of influence.
Example Post Text: Where beach meets bouquet along #30A (flower emoji) Beachy Blooms creates & experience for each and every guest and welcomes you to a world of your own creativity. Choose from a selection of options from sunkissed sunflowers to scented roses for a gift that is sure to bring a smile. Let on site florist assist you in hand picking the perfect bouquet for your loved one today or select form the grab-n-go options. Perfect for any occasion Beachy Blooms is ‘handpicked for you’ and is waiting at a location nearby.
Example of Post Quality
Just living is not enough... one must have sunshine, freedom, and a little flower. -Hans Christian Andersen
BREAKDOWN OF YOUR
MARKETING INVESTMENT (2) PLATFORMS: Client provides collateral: $125/WK Simply Put provides collateral: $225/wk Plus ad spend of $250/month FACEBOOK Minimum of 4 posts weekly INSTAGRAM Minimum of 5 posts weekly
(3) PLATFORMS: Cient Provides Collateral: $150/WK Simply Put provides collateral: $250/wk Plus ad spend of $300/month FACEBOOK Minimum of 4 posts weekly INSTAGRAM Minimum of 5 posts weekly PINTEREST Minimum of 3 posts weekly
A LA CARTE (OPTIONAL): BLOG: 2 blog posts per month: $125 per post BASIC WEBSITE FOR BLOG/SEO: Custom design & creation: $650 Hosting: $50/month (includes hosting fee & maintenance) YouTube Page: Custom YouTube Page & Management: $35/month LIVE EVENT COVERAGE: $50 per team member required/hour
SUGGESTED HASHTAGS #inspiredbynature #florist #floraldesign #flowerarrangement #flowers #flowersofinstagram #blooms #floweroftheday #30aflorist #santarosabeach #rosemarybeach #Seasidebeachfl #sowalbeachguide #flowershop #bouqet #watercolorfl #beachyblooms #hey30a #30A #sowal #grandboulevardsandestin #wherebeachmeetsbouquet
Thank You To Beachy Blooms Handpicked For You
simplyput30A@gmail.com Abigail Davis, Owner & Social Media Guru 423.321.2590 Corey Birger, Creative Consultant 850.454.6693 Confidentiality Notice: This marketing plan is confidential and contains proprietary information and intellectual property of Abigail Davis. Neither this marketing plan nor any of the information contained herein may be distributed, reproduced or disclosed under any circumstances without the express written permission of Abigail Davis and Simply Put 30A. © 2019 by Abigail Davis. All rights reserved. Confidential.