EMPOWERED WOMEN
TAMARA BEKČIĆ AND MILENA AVRAMOVIĆ BJELICA, DIRECTORS AND CO-FOUNDERS OF CHAPTER 4 PR AGENCY IN SERBIA
Strength of
THE PR TEAM Chapter 4 in Serbia is part of the Chapter 4 Group and the exclusive partner of the world's leading communications network, BCW Global. But that partnership doesn't bring new clients, rather they do that themselves by nurturing high quality services and constantly developing team members, and through their business focus and innovation
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nitially, Tamara and Milena were the only two woman to be co-founders of a Chapter 4 agency. Today, almost 11 years later, Chapter 4 agencies exist in as many as 10 markets in Europe, and half of the directors and owners of these agencies are women Chapter 4 is part of the Chapter 4 Group that operates throughout CEE. How much does your exclusive partnership with BCW Global, a leading global communications network, help you in your business? Tamara: That’s right. The Chapter 4 network was created as an initiative of several colleagues who had previously cooperated across the region. At that time there were four founding countries: Serbia, Austria, Bosnia-Herzegovina and Hungary. Milena and I have been active participants in creating the success story of our network from the start and we were the only women to be co-founders of Chapter 4 agencies. After almost 11 years, Chapter 4 agencies exist in as many as 10 markets in Europe, and half of the directors and owners of our agencies today are women. Partnering with BCW Global means a lot to us in terms of providing the highest industry standards and sharing experiences. This cooperation influences the development and innovation of our team greatly, and consequently the results we achieve with clients. Contrary to popular belief, partnering with a global network does not bring new clients. We do that ourselves – by nurturing high quality services and constantly developing exceptional team members, business focus and innovation.
Examples of the network’s participation in major regional and global tenders are rare. Today’s clients know that engaging a larger network may simplify the selection process and provide the best price, but won’t ensure the highest quality. What is far more frequent is that clients who are satisfied with the professional support they received on our market decide to contact Chapter 4 agencies in other markets where we operate. That’s how quality spreads the influence of the network. You were among the first to bring an holistic approach to communications to our market more than a decade ago. Do your innovative projects contribute to your clients’ results and reputation? Tamara: Our focus in on how to optimally support clients’ business plans. This very often implies highly specific communication with different target audiences, tailored to each one. Activities based on this principle are, of course, measurable: if we know what we want to achieve, then we also know what and how we can evaluate and measure, directly and indirectly, both quantity and quality. Depending on the client and the business goal, the focus and target groups change, but the strategy, creativity and innovation, as well as ethics, are constant elements. Our clients know that they can rely on us in this regard, and that each of their projects represents a challenge for us that we approach with great care. Communication projects are strategically planned and there are no quick fixes. That’s how we achieve excellent results, nurture or improve the reputation of our clients and
Our whole team is constantly learning and upgrading its knowledge and skills
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