SWISS 2021
ANA GRUJOVIĆ, EXECUTIVE DIRECTOR OF THE SWISS-SERBIAN CHAMBER OF COMMERCE
INTERVIEW
CONNECTIVITY WITHIN THE ICT SECTOR IS OUR PRIORITY By recognising the importance of digitalisation even before the outbreak of the pandemic, the Swiss-Serbian Chamber was prepared to face the new circumstances and organised a series of activities of interest to the membership, including networking with colleagues from the region and dialogue with the Government of Serbia and other actors. In the period ahead, special emphasis will be placed on the further development of Swiss-Serbian cooperation in the economic sector.
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witzerland and Serbia are this year commemorating the 30th anniversary of the establishing of development cooperation between the two countries. The 2014 establishment of the Swiss-Serbian Chamber of Commerce primarily provided a significant contribution to strengthening business cooperation between companies from the two countries. In addition to this, the SSCC plays an active role in promoting Serbia’s domestic market as an attractive destination for potential Swiss investors. As the latest example of successful work in the area of networking, SSCC Executive Director Ana Grujović notes the arrival in Serbia of Swiss company Regent Lighting, which has launched the construction of a factory for the production of lighting elements in Svilajnac. Our interlocutor emphasises in particular that the work of the SSCC – through the implementation of various activities, from gathering members together, to staging conferences that enable public-private dialogue – has enabled the creation of a dynamic and firmly connected Swiss-Serbian business community. “And finally, we strive, in cooperation with member companies, to promote the concept of “Swissness” and the implementing of basic Swiss values, such as quality, reliability, integrity, transparency and others, in the daily
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