Bridging Traditions Driving Innovation
Advancing
Chairman of the Executive Board, Triglav osiguranje a.d.o. Belgrade
Steady Business in Unsteady Times
Director, SRC Doo Belgrade
Supporting
Slovenia 2025
22 LAIBACH – 45 YEARS OF PROVOCATION, ART, AND SONIC RESISTANCE
Laibach is a state of mind
Weishaupt doo Beograd
Omladinskih brigada 88 11070 Beograd
tel: +381 11 35 33 430
e-mail: info@weishaupt.rs
www.weishaupt.rs
Strong cooperation between Slovenia and Serbia is not only a testament to historical bonds but a foundation for future prosperity. The economic figures speak for themselves — with trade volumes surpassing €2 billion and Slovenian investments flourishing, the partnership yields tangible benefits on the ground
Bridging Traditions Driving Innovation
Ambassador Šešum, recently appointed to his post in Belgrade, underscores the importance of science diplomacy as a cornerstone of bilateral cooperation. His conviction that nuclear energy collaboration and the exchange of knowledge between research institutions will be pivotal for both nations speaks to a forward-looking agenda. Concrete steps are already underway, exemplified by the recent visits between Serbian and Slovenian nuclear research centres, reflecting a shared commitment to innovation and sustainable development. His emphasis on Serbia’s European path, framed within the broader context of rule of law and institutional reform, resonates with Slovenia’s steadfast support for Western Balkans integration — a perspective grounded in experience and political resolve.
Meanwhile, Danijela Fišakov offers an illuminating perspective from the business community. Under her leadership, the Slovenian Business Club has evolved into a vital platform that fosters robust
business networks and facilitates meaningful connections for Slovenian companies operating in Serbia. The Club’s unique approach — balancing tradition with innovation — addresses the diverse needs of its members through a combination of classic gatherings, cutting-edge formats like speed networking, and focused discussions on pressing themes such as digitalisation, the green transition, and regional cooperation. In a global environment marked by economic uncertainty and shifting markets, the SPK’s role in supporting investment opportunities and nurturing regional ties is more critical than ever. Both voices converge on a shared message: strong cooperation between Slovenia and Serbia is not only a testament to historical bonds but a foundation for future prosperity. The economic figures speak for themselves — with trade volumes surpassing €2 billion and Slovenian investments flourishing, the partnership yields tangible benefits on the ground. Tourism acts as a vibrant bridge, bringing people closer and enriching cultural understanding,
while initiatives such as the Brdo-Brijuni Process continue to facilitate political dialogue and regional stability.
This edition also honours Slovenia’s cultural imprint in Serbia, celebrating 45 years of the avant-garde band Laibach and the vibrant Slovenian Film Days festival, which continue to captivate Serbian audiences and deepen cultural exchanges.
Supported by key corporate partners — NLB Banka, Triglav Osiguranje, Bristol Hotel and SRC — this issue highlights Slovenia’s enduring presence and the multifaceted nature of cooperation between the two nations. From sustainable business practices to cultural vibrancy, Slovenia and Serbia illustrate how shared values and mutual respect can create lasting impact.
As we explore tourism gems, sustainability initiatives and cultural milestones throughout this edition, we invite our readers to appreciate the depth and breadth of this bilateral relationship — one that harmoniously blends tradition and innovation, forging a path toward a prosperous, interconnected future.
ADVANCING SCIENCE DIPLOMACY
I am convinced that cooperation in the field of nuclear energy is in the interest of both countries, and I can confirm that we are already taking concrete steps in this direction. I visited the Vinča Institute recently and familiarised myself with Serbia’s plans for the potential construction of a nuclear power plant ~ Slobodan Šešum
Slovenia’s new ambassador to Serbia is well acquainted with the region and says that he “genuinely wishes for Serbia to make substantial progress on its European path” during his mandate. Speaking in his first interview for CorD Magazine, Am -
bassador Slobodan Šešum insists that Slovenia “remains strongly com mitted to the Western Balkans”.
Your Excellency, you last month took on the role of ambassador to Serbia, a country with which you’re certainly well acquaint-
ed. What have you identified as your priorities?
— I would like to emphasise that I have fond memories of Serbia, having worked here before. Alongside the priorities I have envisaged, I have many aspirations. I sincerely wish for Serbia to make substantial progress on its European path
Ambassador of Slovenia to Serbia
Photo Irena Herak
ECONOMIC COOPERATION BETWEEN SLOVENIA AND SERBIA IS VERY GOOD: 20% OF SLOVENIAN FOREIGN INVESTMENTS ARE IN SERBIA AND ARE WORTH IN EXCESS OF TWO BILLION EUROS, WITH APPROXIMATELY 1,200 SLOVENIAN COMPANIES REGISTERED IN THE COUNTRY
during my tenure. I am convinced that the EU accession process contributes to strengthening the rule of law, Serbia’s institutions and the economy, which in turn leads to the comprehensive modernisation of society and improved quality of life.
Enhancing cooperation in science diplomacy – specifically by connecting research institutes with innovative companies – will certainly be one of the priorities. We are already carrying out significant activities in this area.
Economic cooperation between Slovenia and Serbia is very good: 20% of Slovenian foreign investments are in Serbia, amounting to
cant increase in Serbian visitors interested in our tourist destinations. The reverse is, naturally, also true – with many Slovenians choosing to spend part of their holidays in Belgrade or other rapidly developing tourist centres in Serbia.
The Slovenian Embassy is very active in cultural affairs in Serbia, and we pride ourselves on the exceptional cooperation between our countries. Slovenian artists are present at all major cultural events in Serbia, proudly representing our rich culture across numerous fields – fine art, dance, photography, literature, film… When it comes to film, one of our most recognisable and important cultural events in Serbia is the Slovenian Film Days festival, which we’ve been organising for many years in cooperation with the Sava Association of Slovenians from Belgrade. It was a particular honour for me to open the 11th edition in Belgrade earlier this May. The Slovenian Film Days event also takes place in other Serbian cities, which we find particularly encouraging.
TRADE
The trade exchange between Serbia and Slovenia exceeded €2 billion last year
EU
over €2 billion, with approximately 1,200 Slovenian companies registered in the country. The expansion of these companies’ successful operations benefits both Slovenia and Serbia.
The trade exchange between Serbia and Slovenia last year exceeded €2 billion. Data from the first quarter of this year shows a trade volume of over half a billion euros, representing a further increase compared to the same period of last year. Service exchange is also on the rise, reaching almost €600 million last year. The largest share of this relates to tourism, with Slovenia observing a signifi-
You are expected to continue promoting enhanced economic cooperation between our two countries. According to your predecessor, our bilateral economic cooperation is expanding into new areas such as energy efficiency, ecology, tourism and biotechnology. Do you believe Slovenia and Serbia can also develop cooperation in the field of nuclear energy, as has been suggested?
— Certainly. I am convinced that cooperation in nuclear energy is in the interest of both countries, and I can confirm that we are already taking concrete steps in that direction. I recently visited the Vinča Institute and familiarised myself with Serbia’s plans for the potential construction of a nuclear power plant, as well as ongoing related research. In late May, an expert delegation from the Vinča Institute visited the Krško Nucle-
We believe the European perspective of the region is key to the stability, prosperity and democratic development of Europe as a whole
SERVICES
Bilateral service exchanges are also on the rise, having reached almost €600 million last year
Photo
Irena Herak
ar Power Plant and the Jožef Stefan Institute in Ljubljana, where possibilities for future cooperation were identified. Innovation, research and development are crucial for the continued growth of both countries. Through collaboration among our research insti-
ic and Public Diplomacy at the Slovenian Ministry of Foreign Affairs, you closely monitored developments in the Western Balkans. Do you believe some countries in the region will realistically be able to join the EU before the end of the current Euro-
tutions, universities and the economy, we can create strong synergies for economic development. This precisely concerns the aforementioned science diplomacy, where we connect scientists and innovative companies and seek joint projects.
In your capacity as director of the Directorate for Econom -
perspective of the region is key to the stability, prosperity and democratic development of Europe as a whole. Statements from Brussels suggesting the possibility of accession for certain countries in the region by the end of this European Commission’s mandate are certainly encouraging. However, ultimate progress depends primarily on fulfilling the reform conditions and criteria clearly established by the EU for candidate countries. Some countries have made significant strides, while others still face serious challenges. Slovenia remains a firm supporter of the enlargement policy and is ready to assist the countries of the region on their European path with its experience and political support. At the same time, we believe the EU must maintain the credibility of the enlargement process through clear and fair steps based on the merits of each individual country.
pean Commission’s term, as was suggested recently in Brussels?
— As a longstanding director of the Directorate for Economic and Public Diplomacy at the Ministry of Foreign and European Affairs of the Republic of Slovenia, I can say that Slovenia monitors developments in the Western Balkans with great attention and commitment. We believe the European
Slovenia is very present in the Western Balkans – not only economically, but also politically. What are Ljubljana’s further plans regarding the Brdo-Brijuni Process, which represents a platform for dialogue on relations between the region and the EU? — Slovenia remains strongly committed to the Western Balkans, both through bilateral relations and regional initiatives like the Brdo-Brijuni Process. This platform is of great importance to us, as it facilitates an open dialogue among the region’s leaders and encourages a shared understanding of the key challenges and opportunities on the European path. Our further plans involve continuing and fortifying this initiative as a forum that promotes stability, cooperation and European integration. Particular focus will be placed on concrete political signals that can contribute to accelerating reforms and building trust among the countries of the region. The next meeting within the Brdo-Brijuni Process is planned for autumn this year.
Photo Irena Herak
Steady Business in Unsteady Times
Despite global challenges, Triglav continues to grow thanks to its reliance on modern technologies, a personalised approach to clients, and fostering partnerships built on full trust
Triglav osiguranje a.d.o. Belgrade, as part of the Triglav Group, contributes 7% to the Group’s leadership in the Adria region, steadily increasing its market share by insurance premiums in Serbia, reaching 7.6% market share in 2024, highlights Dragan Marković, Chairman of the company’s Executive Board.
Last year, Triglav exceeded its targets and strengthened its leading position both in Slovenia and across the Adria region. Is this the result of rapid adaptation to market conditions and changes in the business environment?
— The Triglav Group retained its market leadership in the Adria insurance market in 2024, holding just over one fifth of the total insurance market in the region, with total business volumes of €1.72 billion, a pre-tax profit of €159 million (ROE 14%) and a combined non-life insurance ratio of 93.6 per cent.
Triglav osiguranje a.d.o. Belgrade, as a member of the Triglav Group, contributes 7%, steadily increasing its market share (by insurance premiums) in Serbia, reaching 7.6% market share in 2024,
es enable us to operate steadily, sustainably and securely even amid growing uncertainty.
How would you assess the current conditions in the financial market?
In our market, voluntary health insurance and insurance of movable and immovable property have recorded the fastest growth in recent years
while maintaining a stable fifth position among insurers.
A flexible business model, business diversification, personalised services and client trust, employee care, and continuous improvement of business process-
— Following a series of global crises, starting with the Covid pandemic and the global energy crisis, supply chain restrictions, limitations on movement and inflationary pressures, the region has additionally been affected by catastrophic
natural disasters and increased frequency of motor vehicle insurance claims. Despite all this, we have demonstrated business stability and security, expecting to be better prepared and more determined for further progress in 2025. In our market, voluntary health insurance and insurance of movable and immovable property have recorded the fastest growth in recent years.
The challenges are immense – from geopolitical influences and their impact on economic growth, through catastrophic natural disasters and their effects on property and health, to changes in client demands, service personalisation, digitalisation and optimisation of business processes.
Your company still insists on an individual approach, fostering trust, preserving long-standing partnerships and creating tailored products...? — Digitalisation is one of the key drivers transforming the insurance market, aiming to personalise service offerings to clients and build an ecosystem by using predictive analytics, various IoT technologies, recognising the needs of different client segments, streamlining the compensation process for potential insured losses, and creating satisfaction and long-term trust relationships with clients.
Environmental care and social responsibility, greater service availability (development of B2B and B2C portals) and informed clients, automation of repetitive tasks and cost optimisation enable higher-quality individual communication with clients about their needs to minimise surrounding uncertainties and ways to mitigate risks and potential negative consequences should they materialise.
Banking with a Heart
In today’s digital age, it’s easy to forget that banking is ultimately about people and their aspirations. Tilen Rebec, Director of SRC d.o.o. Belgrade, shares his perspective on why the future of banking depends not only on digital innovation, but also on preserving a deeply human connection with clients. At SRC, Banking with a Heart means combining cutting-edge technology with a human touch. Their solutions automate routine tasks, allowing teams to focus on delivering exceptional customer experiences.
SPEED, EFFICIENCY, AND TIME FOR CUSTOMERS
Modern customers expect fast, seamless service. SRC’s software automates mundane tasks so effectively that processes which once took days can now be completed in minutes. End-to-end automation significantly increases efficiency and frees up valuable staff time. With loans approved swiftly and accounts opened instantly, customers enjoy an enhanced experience –one they both notice and appreciate.
PRIORITISING CUSTOMER EXPERIENCE
With automated operations running smoothly in the background, your bank can concentrate on elevating the customer experience. SRC’s technology empowers staff to deliver faster resolutions, warmer interactions, and genuine care, significantly boosting satisfaction. These positive encounters create memorable experiences and reinforce customer loyalty.
INNOVATIVE SOLUTIONS BEHIND THE SCENES
SRC’s advanced platforms support every stage of banking:
• Product Factory – Launch bespoke financial products quickly, without complex coding, accelerating time to market.
• Loan Origination and Approvals – Streamlined lending processes automate applications and credit assessments, expediting approvals and reducing wait times.
• Customer Onboarding – Digital tools authenticate identities and manage compliance efficiently, en-
abling account openings within minutes and ensuring a seamless welcome.
• Communication Management – Centralised systems manage customer interactions consistently across email, SMS, and apps, keeping users informed and engaged.
• AI-Powered Insights – Predictive analytics tailor offers and anticipate customer needs, while AI chatbots ensure every query receives prompt, intelligent attention.
SRC enables banks to use technology to elevate customer experience, ensuring each interaction feels meaningful and supportive
Each innovation enhances efficiency and simplifies the customer journey – from the initial interaction to long-term engagement.
STAYING AHEAD WITH A HUMAN TOUCH
Rapid market shifts, driven by tech-savvy consumers and agile fintechs, mean banks must deliver tailored, value-added digital experiences. SRC’s solutions help financial institutions meet these demands while preserving the human touch that fosters lasting relationships. Investing in intelligent automation and AI today gives banks a competitive edge over slower-moving rivals. Ultimately, technology should enhance – not replace – human connection, making banking more accessible and personable. SRC enables banks to use technology to elevate customer experience, ensuring each interaction feels meaningful and supportive. That’s the essence of Banking with a Heart.
SUPPORTING OUR MEMBERS AND CREATING OPPORTUNITIES
The Slovenian Business Club (SPK), with over 150 members, has for more than 22 years fostered connections between the business communities of Serbia and Slovenia, offering its members a platform for growth, networking and the exchange of experiences. Its longevity rests on clearly defined values, open communication and continuous responsiveness to members’ needs. Each year, the Club
CEBAC Conference – EXPO 2027
The regional CEBAC Expo 2027 conference, held under the slogan “The Future Is Ours”, brought together over 200 participants in Belgrade, giving strong impetus to regional cooperation through inspirational discussions, new memberships and high-quality networking.
III Regional Conference
on Transport and Logistics –“The Power of Joint Planning for a Stable Regional Economy”
In partnership with regional business associations, the Slovenian Business Club organised the third Regional Conference on “The Power of Joint Planning for a Stable Regional Economy”, focusing on the development of transport and logistics. More than 200 participants from five countries discussed digitalisation, infrastructure investment and sustainability. The event also featured the signing of an Agreement on the Empowerment of Women in Logistics.
organises or co-organises around 30 events of varying formats and relevant content, with a particular focus on cooperation with European representatives—through its active membership in CEBAC—as well as with other bilateral associations. SPK continues to develop new formats and strengthen regional cooperation, providing its members with support and opportunities for networking and dialogue.
Panel Discussion – “Green Transition in Industry: Perspectives and Challenges of the New Legislative Framework”
The panel discussion “Green Transition in Industry”, organised in cooperation with the Embassy of the Republic of Slovenia, brought together experts and business leaders from various sectors. Through dialogue and the sharing of experiences, they examined the challenges and opportunities introduced by the new legislative framework in the fields of sustainability and energy.
Slovenian Showroom
The Slovenian Business Club once again successfully held its annual “Slovenian Showroom” exhibition. The exhibition showcased a number of Slovenian companies, where visitors were introduced to the offerings of leading brands and opportunities for business cooperation.
New Year’s Cocktail Reception
The Slovenian Business Club hosted its traditional New Year’s gathering at the elegant Hyatt Regency Hotel, marking a successful year. The event celebrated members’ support and key moments from 2024, with an emphasis on the importance of bilateral cooperation.
Working Breakfast – National Employment Service
In cooperation with Serbia’s National Employment Service, a working breakfast was held focusing on current public calls and support measures for employers in 2025. The latest employment programmes were presented, and the event concluded with an informal exchange of experiences.
SPK Annual General Meeting
The regular Annual General Meeting of the Slovenian Business Club was held at the IN Hotel, where the results of 2024 were reviewed and plans for 2025 presented. Membership growth, a rich calendar of events and the founding of CEBAC were highlighted as key milestones in strengthening dialogue with institutions. The meeting concluded with informal networking among members.
Speed Business Meeting
The Speed Business Meeting, organised by the Slovenian Business Club and partner associations, brought together 50 company representatives from various sectors. The event offered a platform for quick one-on-one meetings and the exchange of business ideas, concluding with informal networking aimed at fostering further cooperation.
The Bristol Belgrade
A Bridge Between Historic Identity and Contemporary Business Needs
In the heart of Belgrade, at the intersection of heritage and modernity, stands one of the city’s enduring symbols – Hotel Bristol, a landmark whose tradition dates back more than a century. Since 1912, it has served as a sanctuary for distinguished public figures and a silent witness to pivotal moments in Serbian history. Today, elegantly restored and modernised, it has reclaimed its position among the capital’s most prominent landmarks under the name The Bristol Belgrade – a trusted destination for a new generation of business leaders, cosmopolitans and aesthetes with a refined appreciation for both style and substance.
A DIVERSE OFFERING REFLECTING THE HOTEL’S IDENTITY
The Bristol Belgrade features 143 meticulously appointed rooms and suites featuring modern amenities, seamlessly blending the charm of old Belgrade with the finesse of contemporary hospitality. Every corner exudes warmth and sophistication, providing guests with comfort and breathtaking views of the Sava River and the New Belgrade skyline.
Guests seeking inner balance during their stay can enjoy a fully equipped SPA center, designed according to the highest wellness standards. This space offers a wide range of relaxing and revitalizing treatments, while a modern gym is avail-
The Bristol Belgrade –a tr usted destination for a new generation of business leaders, cosmopolitans, and aesthetes with a refined sense for style and substance
able for those who wish to maintain their fitness routine.
Belgrade’s business scene has gained a new cornerstone in The Bristol’s meeting rooms, which provide complete privacy and top-tier equipment — a natural continuation of Bristol’s legacy as a former stage for historical milestones, today tailored for corporate visionaries.
GASTRONOMY: A FUSION OF BALKAN HERITAGE AND MODERN CULINARY TECHNIQUES
In the hotel’s remarkable atrium lies Beatrice – a serene urban oasis ideal for relaxation, informal meetings, exquisite specialties, and expertly crafted cocktails in a laid-back atmosphere. For those seeking a true gastronomic experience, there is The Dining Room – a restaurant that effortlessly blends local traditions with international influences through seasonally curated menus and premium ingredients. Perfectly integrated into the hotel’s ambiance, along with The Library, it captures the spirit of a historic institution paired with the rhythm of modern urban life –an ideal setting for any occasion.
The vision behind The Bristol Hotel is to establish a new hotel chain– an exclusive brand whose journey begins here, in Belgrade. In an era where authenticity is both rare and cherished, The Bristol Belgrade remains a trusted partner and discreet witness to life’s most meaningful moments.
INTERVIEW
A LEGACY OF TRUST AND RECOGNITION
The reputation of SPK today is such that Slovenian companies often decide in advance to become members upon entering the Serbian market.
As a result, each new year brings an expansion of the network and the strengthening of mutual connections
By combining best practices with new formats, the Slovenian Business Club remains a key networking hub for its members and provides tangible support to companies, enabling easier and more successful business operations on the market.
Danijela Fišakov, President of SPK, says the reputation they enjoy among members is the result of decades of dedicated work, which
continues to support the Club’s growing membership.
Are your new members primarily companies newly entering the Serbian market, or those that have been operating here longer and appreciate your work?
— For over two decades, the Slovenian Business Club has worked tirelessly to consistently deliver quality and value to its members. These values take many forms –
members find them in the provision of information and expert advice, the creation of business opportunities, access to resources, or other forms of support. In order to remain relevant over the years, SPK has not only had to adjust its activities and programmes to changes in the economic and social environment, but – and I must emphasise this – to the concrete needs of its members. In doing so, SPK has proven itself both successful and innovative, and a good reputation does indeed travel far. Through years of diligent work, the Slovenian Business Club has become a widely recognised brand among businesspeople.
We have succeeded in building a strong network of members who actively cooperate, support one another, and significantly contribute to the stability and vitality of the Club. We have become a reliable partner for all those wishing to grow their business and build long-term ties between Serbia and Slovenia. Those who have operated in Serbia for some time eventually come to recognise the value and support the Club offers and choose to join us. All of this also generates a steady influx of new members – companies that have only just entered the Serbian market but had already heard about us in Slovenia.
You uphold tradition, yet also work on creating new formats and activities for the Club. Which
DANIJELA FIŠAKOV
President of the Slovenian Business Club (SPK)
topics and formats suit your members best?
— SPK activities are diverse and are developed in two main directions. One direction is reflected in the organisation of events where members gather, network, deepen their acquaintances, exchange experiences and information, learn, and create opportunities for future business cooperation. In this context, we organise meetings with varied content, seminars and round tables involving distinguished representatives not only from Serbia and Slovenia but from the wider region, and we enjoy successful cooperation with other business associations in Serbia.
The second direction involves the Club’s work with individual companies on a one-to-one basis, focusing on finding solutions to specific challenges they face –challenges which SPK can help to overcome. We also support our
cussions on current topics. We focus on themes that are most relevant to our members – digitalisation, the green transition, legal aspects of doing business, and regional cooperation – as we believe the key to success lies in the combination of trusted tradition and innovation. Increasingly important will be our role in promoting investment opportunities across the region. Our strength lies precisely in this diversity and our ongoing attentiveness to the needs of our members.
International financial institutions have recently released forecasts indicating lower-than-expected economic growth globally, including in Serbia, while also highlighting the risks of turbulence in trade and financial flows. How are such forecasts affecting your members, and which national policies might be of benefit in such circumstances?
OUR ROLE IN PROMOTING INVESTMENT OPPORTUNITIES IN THE REGION WILL BECOME INCREASINGLY IMPORTANT
members in identifying potential partners for collaboration. In this way, the Club delivers added value to its members, because even in today’s age of advanced technologies, it remains difficult to find the right person with whom one can make and realise a successful business agreement. At the end of the day, it is always people who make deals with people.
Our members recognise the value of both traditional and innovative formats. We maintain classic gatherings and workshops that encourage direct communication and the exchange of experiences, while at the same time introducing dynamic formats such as speed networking and panel dis-
To what extent can cultivating business ties and cooperation at the regional level compensate for or at least soften these unfavourable trends?
— Regional cooperation becomes all the more important in times of turbulent global geopolitical developments. Strong business ties enable companies to diversify their markets, broaden their scope of operations, gain easier access to resources and partnerships, and respond jointly to challenges such as logistical or regulatory barriers. The networking and trust we are building through SPK – and more recently through initiatives such as CEBAC – create a more stable environment for doing business and open up space for concrete projects and investments, even in times when global flows become unpredictable.
What are the key advantages that broad cooperation with other associations and chambers brings to your members?
TRUST
Through direct engagement with companies, SPK helps resolve specific issues and connects them with the right partners –because even in the digital age, success is built on people
STRENGTH
— Our members, as part of international business systems, are certainly feeling the effects of global challenges – from disruptions in supply chains and rising financing costs to shifts in consumer behaviour. In such circumstances, the stability of the national regulatory framework, a predictable and transparent tax policy, as well as incentives for new investments and innovation become even more important. Additionally, timely and clear communication between competent institutions and the business sector, alongside support through development and export programmes, will be key factors in mitigating the effects of global turbulences going forward.
— In partnership with similar organisations, we organise events and engage in dialogue with government institutions with the aim of improving Serbia’s business environment and the position of our members within it. We often organise joint gatherings where our members meet, network, deepen existing relationships, exchange experiences and information, educate themselves and create opportunities for future business cooperation. Collaboration with other associations and chambers provides our members with access to relevant information, joint initiatives and increased visibility in the market. Such partnerships open many doors to new contacts, knowledge and projects – be it through regional forums, sectoral dialogues, or engagement with decision-makers. For our members, this translates into tangible opportunities for growth, capacity building and a stronger position in the wider business context.
Our strength lies in the variety of activities we offer and our continuous attentiveness to the needs of our members
NETWORKING Cooperation with associations and chambers gives SPK members access to information, partnerships and new business opportunities
Leading Transition Green Digital the and
Slovenia continues to distinguish itself as one of the region’s most proactive economies when it comes to aligning with the twin goals of the European Green Deal and the digital transformation agenda. The country’s business community, supported by clear governmental strategies and EU funding mechanisms, is emerging as a leader in sustainable innovation, circular economy models, and green tech deployment
Slovenia ranks among the top EU countries in terms of circular material use rate and waste recycling. From large industrial players to agile SMEs, Slovenian companies are increasingly integrating sustainability into core operations— not just as a compliance measure, but as a long-term strategic imperative. Leading manufacturers are investing in energy efficiency, green hydrogen applications, and eco-design, while the ICT sector is experiencing significant growth in green digital services, such as smart mobility, energy optimisation and sustainable cloud computing.
At the same time, the government’s commitment to the twin transition is visible through its Recovery and Resilience
Plan, which earmarks over 40% of funds for green investments and nearly 22% for digitalisation. Public-private partnerships are actively encouraged, and an increasing number of Slovenian companies are expanding their R&D activities, often in cooperation with international partners, including those from the Western Balkans.
The Slovenian example demonstrates how small economies can act as incu-
There is considerable potential for deeper collaboration with Slovenian companies— particularly in sectors such as energy, mobility, construction, and environmental services
bators of sustainable innovation. With a strong emphasis on education, research, and cross-border cooperation, Slovenia is not only preparing its economy for the challenges ahead, but also positioning itself as a reliable partner in building a resilient and forward-looking regional economy.
As Serbia and its neighbours seek to accelerate their own green and digital transformation, there is considerable potential for deeper collaboration with Slovenian companies—particularly in sectors such as energy, mobility, construction, and environmental services. These synergies could help turn regional ambitions into measurable progress, grounded in shared European values and a common sustainable future.
GO! 2025 A Borderless Cultural Capital
For the first time since its inception, the European Capital of Culture title is being shared between two cities – Nova Gorica in Slovenia and Gorizia in Italy – in a project that transcends national borders and celebrates the unity of culture, creativity and community
Under the banner of GO! 2025 = BORDERLESS, this year’s cultural capital invites visitors to experience a unique fusion of heritage and vision, shaped by history and animated by the vibrant spirit of two intertwined towns.
Nova Gorica, the youngest city in Slovenia, was born out of post-war necessity and quickly grew into a dynamic urban centre. Established after World War II, it developed next to the demarcation line that separated the former Yugoslavia from Italy. Just across the border lies Gorizia, with its centuries-old architecture and multicultural roots. For decades, the physical and symbolic wall between them stood as a reminder of division. Today, that same location – the shared square between the two cities – will become the epicentre of connection, dialogue and celebration in 2025.
The story of GO! 2025 is rooted in the landscape that cradles these two cities. Between the emerald
Nova Gorica
Vipava Valley
Between the emerald waters of the Soča River and the undulating vineyards of the Brda and Vipava valleys, this region is a mosaic of natural beauty and human endeavour
waters of the Soča River and the undulating vineyards of the Brda and Vipava valleys, this region is a mosaic of natural beauty and human endeavour. To the south, the Karst plateau stretches toward the Adriatic Sea, while to the north, alpine peaks shape the horizon. It is here, between hills and history, that culture finds its most authentic expression.
The programme of GO! 2025 is ambitious, inclusive and borderless in every sense. Over a thousand events are planned throughout the year, ranging from large-scale public spectacles and immersive art installations to intimate performances and cross-border collaborations. The cultural calendar embraces all forms of artistic expression – from music and visual arts to literature, theatre and film – with a strong focus on innovation, sustainability and youth engagement.
At the heart of GO! 2025 is the desire to redefine the role of borders – not as barriers, but as places of meeting. The twin towns of Nova Gorica and Gorizia will act as a living laboratory for European integration, where the past is acknowledged, the present celebrated, and the future envisioned together. Special attention is given to the cultural and linguistic diversity of the area, reflecting the multilingual and multicultural identities that have long coexisted here.
A particularly symbolic project is the transformation of the former border strip into a space of encoun-
Over a thousand events are planned throughout the year, ranging from large-scale public spectacles and immersive art installations to intimate performances and cross-border collaborations
Franciscan Monastery Kostanjevica , Nova Gorica
ter and creativity. This area – once marked by checkpoints and fences – will host the European Square, a new urban platform connecting the two city centres. The square will feature open-air exhibitions, concerts and participatory events designed to promote shared experiences and collective memory.
Castello di Gorizia
In addition to the flagship events, visitors are encouraged to explore the region beyond the city centres. The lush Brda hills, with their family-run wineries and rural charm, offer a taste of Slovenia’s finest hospitality. The Vipava Valley, known for its innovative winemakers and outdoor adventures, provides a perfect backdrop for cultural tourism. The Karst region, with its mysterious caves and distinctive stone architecture, tells stories of resilience and beauty shaped by nature and tradition.
GO! 2025 is not just a celebration of culture – it is a call for cooperation. By engaging local communities, cross-border institutions, artists, educators and cit-
In this shared year as the European Capital of Culture, Nova Gorica and Gorizia invite you to cross borders – not just geographical ones, but those of the mind and heart
Nova Gorica
Gorizia
izens, this initiative seeks to leave a lasting legacy of openness and creativity. It is a timely reminder that even in a world marked by fragmentation and uncertainty, culture remains a powerful force for unity.
In this shared year as the European Capital of Culture, Nova Gorica and Gorizia invite you to cross borders – not just geographical ones, but those of the mind and heart. Discover a region where the past has not been erased, but embraced; where identities are layered, not isolated; and where the future is being built through collaboration, vision and art.
GO! 2025 is more than a title. It is a movement – borderless, bold and beautifully European.
Laibach
of
mind is a
state
Marking Laibach’s radical creativity and political symbolism – from their Slovenian roots to their lasting resonance with audiences in Serbia and across the Balkans
As one of the most enigmatic and uncompromising bands to emerge from the former Yugoslavia, Laibach has spent the past 45 years blurring the lines between music, visual art, performance, and political commentary. Founded in the industrial town of Trbovlje in 1980 by Dejan Knez, with early contributions from artists such as Milan Fras, Ivan Novak, and Ervin Markošek, the group quickly evolved into a cultural phenomenon that transcended conventional definitions of a band. Its very name—“Laibach,” the German name for Slovenia’s capital Ljubljana—was
Laibach has performed multiple times in Serbia, including a notable concert at Belgrade’s Kombank Hall in 2019, showcasing their album “The Sound of Music”
a deliberate provocation, echoing the ambiguities of identity and power in the region.
From the outset, Laibach drew on stark totalitarian aesthetics, martial rhythms, and cryptic messaging, challenging not only the Yugoslav authorities but also audiences across Europe to confront the seductive nature of ideology and the aesthetics of authority. Their work was initially banned in Slovenia, and their first performances often sparked controversy, yet their uncompromising stance earned them a cult following that persists to this day.
Operating as part of the larger Neue Slowenische Kunst (NSK) collective—founded in 1984— Laibach embraced a deeply interdisciplinary approach. NSK’s vision merged music with painting, theatre, philosophy, and statehood itself: in 1992, the group even declared the creation of the NSK State in Time, a stateless state offering passports and promoting a radical reimagining of citizenship.
Over the years, Laibach’s lineup has changed, but Milan Fras’s distinctive growling vocals and Ivan Novak’s conceptual leadership have remained constants. As Novak once explained, “Laibach is not a band. Laibach is a state of mind.”
Whether performing Wagner with a military marching beat, covering the entire Let It Be album by The Beatles in industrial style, or staging a historic concert in North Korea in 2015—the first
In 2024, Laibach collaborated with Goran Bregović to release a Slovene-language cover of Bijelo Dugme’s “Top,” titled “S topom te bom ciljal moja mala”
Western band ever to do so—Laibach has never ceased to question the borders of culture, ideology, and provocation.
Their influence and presence have been consistently felt in Serbia. From memorable concerts in Belgrade and Novi Sad, to collaborations with renowned regional artists such as Goran Bregović, Laibach has engaged in a kind of cultural diplomacy that bridges the complex legacies of the former Yugoslavia. Their 2024 cover of Bijelo Dugme’s “Top,” translated into Slovene as “S topom te bom ciljal moja mala,” is both a nostalgic homage and a contemporary act of reinterpretation.
In Belgrade, Laibach has built a particularly devoted following, with regular performances
at Dom omladine drawing packed halls and fervent anticipation. The band’s relationship with this venue—long associated with alternative and progressive culture—reflects their enduring bond with the city’s audiences, who eagerly await each new artistic chapter.
The band’s connection with Serbia also includes their presence in exhibitions such as Yugoslavia: From the Beginning to the End at the Museum of Yugoslav History, where their work was featured as emblematic of the artistic rebellion and intellectual vigour that defined late socialist Yugoslavia.
In their 45th year, Laibach remains as vital and relevant as ever. Their most recent projects continue to interrogate contemporary mythologies, from consumerism and globalism to surveillance and digital identity. At a time when issues of nationalism, censorship, and cultural fragmentation dominate headlines, Laibach’s voice rings out with clarity, irony, and resistance. Their longevity is not only a testament to their artistic vision, but also to Slove -
Laibach was featured in the exhibition “Yugoslavia: From the Beginning to the End” at the Museum of Yugoslav History in Belgrade, underlining their pivotal cultural ole in the region
nia’s enduring and often subversive contribution to avant-garde and critical culture in the Balkans and beyond. From the shadows of socialism to the spotlight of global stages, Laibach has never compromised—and in doing so, they’ve built a legacy that belongs to everyone who dares to think critically, act boldly, and listen carefully.