Serbian Economy - Challenges & Opportunities

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BUSINESS

JELENA GALIĆ, AIK BANK CEO

New Markets Are Our Aim AIK Bank's entry into the market of the European Union testifies to the strength and sustainable development of the foundations upon which it bases its operations. At AIK they say that this encourages them to continue implementing the strategy of further expansion in this part of Europe, as a financially strong and credible banking group

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he banking sector in Serbia is most in line with EU regulations, compared to other areas of business in our country, which in the further process of harmonisation with European regulations can also contribute to a faster alignment to EU directives and standards in other sectors, reveals Ms Galić for CorD. • With the takeover of Gorenjska Bank slightly over a year ago, AIK Bank became the first bank from Serbia to enter the European Union market. What were your expectations and were they met? - AIK Bank’s focus is on business development, the expansion of its market presence and innovation, and in accordance with that, among other things, the process of taking over Slovenia’s Gorenjska Bank has also been concluded successfully. By strengthening its position in the region, AIK Bank has strengthened its position and gained the opportunity, together with Gorenjska Bank, to offer customers a quality service in the European Union. With this takeover, AIK Bank became the first bank from

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Serbia to enter the European Union market, which testifies to the strength and sustainable development of the foundations upon which it bases its operations. We decided on Gorenjska Bank because it is stable, with a good capital base, locally recognisable and provides good foundations for further development across the entire region and, together with AIK Bank, on the international market. In short, these

market and our goal is indeed to position ourselves as one of the leading banks of the banking market in this part of Europe. I’m extremely proud that, during this takeover process, the bank has shown its capacity to respond to the complex and demanding procedures of the European Central Bank, the Bank of Slovenia and the National Bank of Serbia, which encourages us to continue im-

I have the impression that clients are satisfied and that the banking sector was really up to the task during the state of emergency are our expectations and I’m sure we’re on the right path to realising them. • We assume that the goal is for AIK Bank to gradually position itself as one of the leading players on the banking market in this part of Europe. Are we off the mark? - As I’ve already stated, we are the first bank from Serbia to enter the European Union

plementing our strategy of further expansion in this part of Europe, as a financially strong and credible banking group. • Thanks to the consolidation of the banking sector that has started, the possibility of financing large regional development projects has increased. Would that contribute to connecting economies, expanding markets,


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