PARTNER: GERMANY - SERBIA
BUSINESS
ZORAN MITIĆ, DIRECTOR, DR OETKER SRBIJA
WE OFFER
Consumers Joy Dr Oetker will be celebrating two decades of its existence in Serbia next year, while in Germany the brand will celebrate 130 years of operations. It operates today in more than 40 countries, has more than 16,000 workers and 3,500 different products, but is continuing to expand and works constantly on innovations
D
r Oetker has a traditional range that persists thanks to the brand’s loyal consumers. Despite its leading position in the segment of cake preparation products, Dr Oetker follows all changes on the market, developing and expanding precisely those groups of products that follow the lifestyle of modern people What is it like to lead such a unique company? - I would say that the most accurate answer is ‘challenging’. From the beginning, our goal in Serbia was first to return the brand to the market, to complete the acquisition of Centroproizvod and, finally, to construct a factory where our products would be produced according to the highest standards of quality. Of course, throughout this entire journey, we’ve been working constantly to advance our people, to improve our processes and corporate culture, so – as such – we’ve implemented the most modern tools in all areas of operations.
Oetker. Each country strives to adapt its offer to the needs of its market. Among varying countries there are the same products, but also completely different groups of products that are specific only to certain markets and the tastes of their population. Dr Oetker baking powder is of uniform quality and is a wellknown product that’s present on a large number of markets, but cake mixes are adapted to the tastes and habits of consumers in different countries. What is common and unique in all Dr Oetker member countries are the standards and quality that we strive to achieve uncompromisingly in every business process. The requirements for the quality and safety of our products are based on the same standards and internal guidelines at all Dr Oetker factories worldwide. The certificates that we possess are part of a global certification matrix, which ensures a high level of quality and an absolutely safe product, regardless of the country in which it is produced.
The requirements for the quality and safety of our products are based on the same standards and internal guidelines at all Dr Oetker factories worldwide
We presume that your product range varies from market to market, but that you insist on high standards in business and product quality wherever you operate... - Understanding the similarities and differences between consumers in different countries is very important for a company like Dr 20
Dr Oetker is known everywhere as one of the most socially responsible companies. Has the pandemic only strengthened your concern for employees and the communities in which you operate? - Thanks to responsible operations and dedicated, hard-working employees, during the period of the state of emergency and
