INTERVIEW
We Passed The Test ALEKSANDAR LJUBIĆ Executive Director of the Foreign Investors Council
We're proud of the way FIC members have responded to the challenges brought by the pandemic. Our companies have demonstrated solidarity and responsibility, both towards society and towards their partners and other members, with one guiding idea – to overcome together, as painlessly as possible, the first shock of confronting the unknown
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rom this perspective, everything seems like a dream to me, says FIC Executive Director Aleksandar Ljubić. This organisation, which is this year celebrating 18 years of successful work and constant growth, has behind it a dynamic period during which both the association and its members adapted to the challenges of the epidemic as they emerged. “Many of our companies directed their donations towards the procurement of health equipment and assistance, in order for the health system to stabilise. Simultaneously, as soon as the state of emergency was declared, we - as an organisation – established very good communication with the state and other business associations, and made our capacities available to the state for shaping its package of measures intended for the economy. Member companies also expressed their responsibility and solidarity by sharing all information 46
available to them, without taking into consideration the fact that they are each others' direct competitors on the market,” explains our interlocutor.
► Was it challenging to help your own members during the COVID-19 outbreak? – Our members mutually shared all corporate information related to preventing and combatting the spread of infection, and as an organisation we supported them in the timely distribution of that information in real time. Every day, from hour to hour, 24 hours a day, we informed member companies about everything that was happening, because we wanted them to receive more confirmation that the FIC is present at all times to provide them with relevant information and remove any doubts they might had had regarding work permits, movements during the curfew or
FOREIGN INVESTORS COUNCIL 2020
