BUSINESS
ALEKSA ČOKIĆ, GROUP ACCOUNT DIRECTOR, RED COMMUNICATION
2022 IS THE YEAR OF SETTING
NEW STANDARDS IN PR
Red Communication is one of Serbia’s most successful local agencies, with more than 30 clients, all market leaders in their respective industries. This is an agency that actively masters the new channels of communication, while cooperating with both media outlets and influencers on a daily basis
E
xplaining the secret of Red Communication’s success, the Group Account Director Aleksa Čokić says that everything is based on a combination of know-how and the monitoring of world trends, while he stresses that this ‘young’ market provides fertile ground for successful work and setting of industry standards.
Are you still considered the fastest growing agency in Serbia? That’s an epithet from a few years ago. We’ve now grown sufficiently to leave it up to others to grow fast, maybe even faster than us. The focus of our operations changed substantially in the previous period, as did our working
Good interpersonal relationships and job satisfaction are key factors of progress and good work methods. PR has died on multiple occasions during the last decade and a half, and each time t has come to life even stronger than before. This profession is relatively young, so all of us who have been working in this field for more than ten years are considered to be experts and scientists, despite being in our early 30s, and that is how we gained trust and respect of clients and people in this profession. Your specialist areas include corporate and brand communications, crisis management, BTL services and event management, ATL services, media relations etc. What do companies seek the most? How would you assess the market? Agencies are usually profiled to cater for one or two categories, but we specialize in almost
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Communications 2022
