Privacy-first exposure with maximum control and market intelligence.
Jillian Hogan Homes offers a curated private exclusive strategy designed for sellers who value discretion, flexibility, and intelligent pricing. Unlike brokerage-restricted programs, our approach delivers cross brokerage exposure to the agents who actually transact in the Alexandria market without creating days on market or unnecessary disruption.
While this method has delivered strong results and can increase the likelihood of selling during the Private Exclusive stage, 2025 data shows that only 11% of homes in that status sell before going active. That’s why having an experienced, trustworthy agent is so important. Our team has guided clients successfully through every stage, time and time again.
Why Sellers Choose This Approach
• Test a higher price point quietly before going public
• Avoid days on market and public price reductions
• Limit showings to pre-qualified, serious buyers
• Maintain full control over timing and exposure
Minimally Invasive Showing Strategy
• Showings are intentionally limited, scheduled in defined windows, and reserved only for vetted buyers, protecting your privacy, routine, and peace of mind.
Optional Yard Sign
• While private exclusives typically remain sign free, signage can be added if preferred. Providing direct access to contact your agent for images and information.
Optional Broker Only Open Houses
• We personally invite the agents who control over 80% of the market in Alexandria [via personal text, call and email] to make sure they have your listing top of mind.
Private Exclusives, Done Differently
Our private exclusive strategy is not passive. It is a phased, intentional plan designed to protect value while creating opportunity.
Phase One: Strategic Private Exposure
Cross-brokerage marketing, Top Agent Network exposure, and confidential price testing — all without public visibility. Limiting your private exclusive listing without a cross brokerage plan supports a Broker only promoting your listing for an in house sale. Our access to the Top Agent Network allows us to get your home in front of the top 10% of Realtors in the DC Metro area. While price testing allows you to gain the most financially from your sale.
Phase Two: Amplified Off-Market Momentum
Targeted follow-ups with top agents, curated buyer outreach, and refined pricing insights based on real buyer feedback.
Phase Three: Elevated Public Launch (If Desired)
If we transition your listing to a public marketing strategy, Jillian Hogan Homes elevates your home’s visibility by investing in Zillow Showcase, placing your property in the platform’s prime search positions. This added step ensures confidence and peace of mind, knowing your home is receiving top-tier exposure on the #1 most-used real estate search site in the country.
Private Exclusives Comparison
Jillian Hogan Homes provides a clear strategy for a private sale through strategically exposing your home amongst the agents who are the top performers in your community. It is more intentional than a single brokerage portal to promote in home sales. Our goal s to customize our private marketing to your exact needs and preference of exposure.
Feature J Jillian Hog an Hom es
C Comp ass
Cross Brokerage Exposure Yes top agents across all brokerages No Compass agents and clients only
Top Agent Network (TAN)
Price Testing Flexibility
Included Agent Dependent
Confidential & strategic
Limited to Compass website use only
Zillow Showcase Access Yes No; agent dependent
Minimally Invasive Showings
Yes
Yes
Optional Yard Sign Available if aligned Typically not used
Launch Strategy Strategic and hands on Compass Brokers to sell in house
Licensed in VA, DC, & MD
Jillian@jillianhoganhomes.com
m. 703.951.7655
109 S Pitt Street, Alexandria, VA 22314
JillianHoganHomes.com
With over a decade of experience in the industry, Jillian brings in-depth knowledge of both the vast real estate market and the expectations of clients in the DC area. Having lived around the metro area in both Virginia and the District, she has gained great insight into a range of communities available to her clients, as well as highlights to share with those touring her listings. Along with her passion for hard work and travel, she has lent her time to volunteering in the hematology/oncology department of Children’s National Hospital as a patient care volunteer. When volunteering has not been an option, she has assisted with setting up a local blood drive for Children's National and collecting toys for the holidays. Jillian is energetic, knowledgeable, and a strong negotiator. She uses both her valuable experiences as a top agent in the industry and relationships with fellow colleagues to help her clients achieve their goals. She will make herself available to you after a transaction is complete, because to her, your time goes beyond the sale. Jillian aims to provide a style of service that brings her clients confidence and comfort while making their greatest investments.
Jillian Hogan
Jamie Gallagher
Licensed in VA, DC & MD
m. 703.405.6489
Jamie@jillianhoganhomes.com
Jamie joined Corcoran McEnearney after he built a successful small business in the fitness space. He sold it after seven profitable years of ownership. Before owning his business, Jamie served eleven years as an enlisted Marine and officer in the United States Marine Corps. He reached the rank of Captain. Jamie’s business and military service background shape the way he helps his clients. He is client-focused and mission-driven in obtaining the best outcomes for each client. He believes in a consultative approach that starts with listening to what his client's goals are and ends with his client's feeling heard throughout the sales process. This method creates transparency, trust, and a positive experience between Jamie and his clients. Jamie is looking forward to assisting with your real estate needs. Jamie is a proud graduate of The Ohio State University and a huge fan of their football team. He and his wife live in Old Town with their German Shepherd, Jack. Jamie likes to exercise regularly, specifically CrossFit, hike, read, and hang out with his wife.
Jenna Morgan
Licensed in VA & DC
m. 571.422.8477
Jenna@jillianhoganhomes.com
Jenna is the Listing & Transaction Manager for Jillian Hogan Homes. She coordinates with contractors, photographers, and stagers to prepare homes for the market. Jenna also handles the marketing aspect of the listing process through mail and social media. With prior experience in the non-profit sector, she values hard work and collaboration. In her free time, Jenna enjoys roller skating, outdoor activities, and spending time with her two cats, Wilson and Mia.
Jillian Hogan Homes
By The Numbers
12.8 average days on market average sales price vs. original list price
103.4%
365 number of transactions in real estate career (excluding rentals)
Testimonials
“Words could never express how grateful I am for Jillian and her team. Jillian listened intently to what we were looking for in our first home and guided us through the purchase with honest feedback, kindness, compassion, and understanding. While I know she’d never guarantee this outcome every time, Jillian’s experience selling homes helped us craft a competitive offer; We got the first house we put an offer on despite multiple offers including an all cash offer. Jillian will be my real estate agent for as long as I live in the DC area and I know the same will be true for you once you chose to work with her!”
- Maddy C.
“Jillian Hogan Homes should receive an Academy Award for exceeding our highest expectations in the sale of our home. Jillian and Jenna studied our neighborhood creating a detailed business plan for the listing. They recommended precise improvements and top contractors, recommended the highest pricing for our area, assisted in the staging and marketed the home to the widest and most select realtors and buyers. Their professionalism and stable leadership led to the closing in 7 weeks from the first open house. We give Jillian Hogan Homes the highest marks possible and thank them for their sincere treatment of the buyers, the buyer's agent and us."
-Bill and Annie S.
We have been in our home for six months now, and are constantly grateful Jamie got us into it! We had been with another realtor for about a year, frustrated with the market (not his fault) and starting to give up hope. We met Jamie at an Open House we popped into on a whim, and decided to switch to him - and we could not have been more grateful we made that choice. Within 3 months of signing with him, we were under contract on a house that was everything we wanted. It was clear that every time in the three months in between when we looked at a house with Jamie, he was listening to us: what we wanted, what we didn't want, etc., and found the perfect house for us. He leant his expertise and insight, gave guidance when asked, and was patient with us throughout the process. We would not only recommend him to anyone (and have), but we would turn to him again in a heartbeat when looking for our next real estate purchase. Highly, highly recommend Jamie and Jillian Hogan Homes. We love our new home, and would not be in it without Jamie. Thank you, Jamie!"
Kristen & Britton W.
“We worked with Jamie to purchase our new home. We are both first time homebuyers, but Jamie made the process smooth and so easy! He was great at understanding our perspective and matching the pace we wanted to move at. We received support and great advice every step of the way. On top of all that, Jillian also reached out during the search process to ensure we were happy with everything. We definitely recommend using Jamie and the Jillian Keck Hogan Group to anyone searching for a home in the area!”
