Social Media Use By Institutional Investors

Inside The Buy-side 速

Research Scope Responsibility PM | 42% Analyst | 29% PM/Analyst | 21% CIO/Dir. of Res. | 5% Other | 3%

Age

22 - 25 | 5% 26 - 34 | 16%



35 - 45 | 37% 46 - 55 | 34% 55+ | 8%

– Geography North America | 61%



Europe | 16% Asia | 10%

–

Australia | 8% Africa | 3%



Middle East | 2%

Investment Style



Value | 33% GARP | 27%



Growth | 17% Hedge Fund | 8% Yield | 6% Other | 9%

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Inside The Buy-side® | 2

Does Social Media Play a Role In Your Research?

56% Yes 52%

2010

2013

 39%  Financial Blogs  39%  Seeking Alpha  35%  LinkedIn

How Often Do You Monitor Information On Social Media Sites?

 25%  Company Blogs

46%

39%

 24%  Message/Chat Boards  23%  The Motley Fool 12%

 19%  Twitter

25%

22%

18%

10% 12%

10%

6%

 19%  The Street Daily

 12%  Scribd

Weekly

Monthly 2010

 11%  The Fly on the Wall

As Needed

Never

2013

Has Social Mediagenerated Information Influenced an Investment Decision?

64% Yes 46%

2010

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2013

Inside The Buy-side® | 3

What Information Sources Most Influence Your Investment Decisions?

(5.0-point Scale)

Do You Find Information on Social Media Sites Reliable?

Internal Research

Absolutely | 6%

4.4

Contact…

Somewhat | 65%

4.0

Reg. Filings

Not At All | 29%

4.0

Investor Presentation

3.8

Earnings Calls

3.7

Sell Side Meetings

3.4

IR Website

3.3

Sell Side Conferences

3.2

Sell Side Research

3.2

Contact w/ IR

3.1

Online Media

2.9

Subscription Services

2.9

Print Media

2.5

Financial Blogs

2.1

Social Media Sites

1.7

Social Media Links Location 64% 47% 18%

9%

On Main Page 2010

88%

On IR Page 2013

When Visiting a Company's Website, What Type of Information is Most Important To You? 68%

Investor Presentations

Press Releases

58%

SEC Filings

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47%

Webcasts

37%

Transcripts

26%

White Papers

11%

8%

Management Videos

Blogs

Inside The Buy-side® | 4

Social Media Links - Type 89%

84%

71%

60%

56% 32%

Twitter

Facebook 2010

YouTube 2013

Will The SEC's Recent Announcement Lead You to Utilize Social Media More?

Yes | 43% No | 49% Unsure |8%

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Inside The Buy-side速 | 5

PROVEN METHODOLOGY, PROVEN RESULTS Corbin Perception is an IR research and advisory firm assisting public companies with driving long-term shareholder value.

Our Advisory Services Include:



Perception Studies



Investor Targeting



Investor Presentation Development



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

IR Diagnostic Reviews



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We leverage our broad company and industry experience, ongoing research on the buy side and knowledge of IR best practices to achieve results.

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Our client proposition is based on: 1) insightful, research-driven counsel; 2) a talented and experienced team; 3) an in-depth understanding of best practices and the ability to apply that knowledge to unlock value; and 4) an unparalleled commitment to client service and satisfaction.

Visit our website or contact us to learn more www.corbinperception.com info@corbinperception.com (860) 321-7309

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Inside The Buy-side® | 6