Top Social Bookmarking Sites For Your Content Promotion Strategy If you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly. When it comes to content promotion, not only must you use a variety of channels, you need to have a strategy. As part of your strategy, as well as your promotional arsenal, social bookmarking sites should not be overlooked. For sure, you still need to engage on social media, as well as have a rigorous outreach strategy, but social bookmarking sites are still an effective way of putting your content in front of the people who are interested in your industry, products and services. Therefore, these should be implemented into your SEO and content promotion strategy. Key Benefits of Social Bookmarking and Content Curation Sites Whilst times have changed and social bookmarking is no longer considered a link building practice on a massive scale, there are still a lot of benefits this can generate for your website. These can include:
More traffic – Many of the top social bookmarking sites can be a great referral source; for example Coolbacklinks often appears as one of the top three referral sources
Qualified visitors – If you operate in a specific industry, the use of highly targeted/niche bookmarking sites can help you gain qualified visitors
More social signals – The more social signals your content receives across multiples sites the better, as it is believed this can have a positive effect on your rankings
Faster indexing – Social bookmarking platforms are crawled almost constantly by search engines which can often result in your content being indexed much faster
However, given Google’s recent algorithm updates I believe you need to have a strategy when it comes to social bookmarking to avoid any pitfalls, or even worse, receiving a penalty from Google.