ETICHETTE SOSTENIBILI
progetti sempre nuovi. L’azienda è specializzata in eti-
volgiamo alle aziende proprietarie di marchi del settore
chette, smart label, cartellini, accessori, imballaggi, stam-
moda ma anche a quelle del settore arredo, vinicolo e
pe e lavorazioni varie per abbigliamento, calzature e pel-
design. Siamo in grado di stampare su qualsiasi mate-
letteria per i migliori marchi della moda del lusso (stampe
riale usando le più recenti tecniche di stampa, siamo co-
particolari, digitali, 3D,
munque un’azienda artigianale, siamo coloro che realiz-
laser, termosaldature e
zano le idee dei designer”. Per sottolineare il forte impatto
lavorazioni varie su tes-
della moda sull’ambiente e il problema dello sfruttamento
suti, pellami e sintetici),
delle lavoratrici del settore moda, Doriana ha ricordato il
dando vita a prodot-
crollo del Rana Plaza del 2013, quando un edificio com-
ti unici, selezionando
merciale di otto piani (con varie fabbriche di abbigliamen-
tecniche di lavorazione
to) crollò a Savar, un sub-distretto nella Grande Area di
e materie prime inno-
Dacca, capitale del Bangladesh. Le vittime furono 1.129.
vative.
È fondamentale operare anche in termini di tracciabilità
Doriana spiega: “siamo
della filiera produttiva per rendere trasparenti i processi
specialisti
per-
produttivi ed i percorsi di sostenibilità nel fashion: esem-
sonalizzazione e ci ri-
pio di questa filosofia è la collezione Eco Farm, per la
della
ENGLISH Version
Sustainable labels also for the fashion sector EASYFAIRS ITALIA, THE COMPANY THAT ORGANIZES PACKAGING PREMIÈRE DEDICATED ONE OF ITS INTERESTING WEBINARS TO THE ROLE OF SUSTAINABLE LABELS: IN THE FIRST PART THEY TALKED ABOUT APPLICATIONS IN THE WINE SECTOR (CONVERTER-FLESSIBILI-CARTA-CARTONE MARCH-APRIL 2021), IN THE SECOND, IN THE FASHION SECTOR
I
t is undeniable that the pandemic has highlighted, and the phenomenon is continuing, the direct and reciprocal link between health, well-being and environment, in fact there is more and more talk of sustainability in all areas. Fashion cannot be exempt from this trend, most likely fashion will also take over the concept of circularity, with clothes designed to last longer and with a view to reintroducing used items into the production process. Recall that the clothing sector affects a lot
household budgets, in fact, after food it is the second item of expenditure. If we also consider that 45 million tons of clothes end up in landfills every year, it is necessary to let become value all this enormous amount of fabric, ink, buttons and zippers. Cristiano Berto Design Office, designer who has developed creative projects for clothing, said that fashion lags behind the food sector, where packaging is now an integral part of the history of a product. Even the fashion product must be told
96 CONVERTER Flessibili - Carta - Cartone
with the packaging, with a shopping bag and with the label. For a truly sustainable fashion the whole supply chain must be sustainable, starting from the materials, the fabric and the way of producing an item of clothing, collaborating all together, pursuing sustainability in all senses, for example forgetting the frenzy typical of brands before presenting a collection, managing to take the right time, in a word, working calmly, to arrive at a sort of slow fashion. DIENPI LABELS: SUSTAINABILITY IN FASHION ACCESSORIES Doriana Marini, CEO and co-founder of Dienpi, presented her company, which is based in San Benedetto del Tronto (AP). Dienpi, born in 2011, targets the national and international fashion market, designs and produces accessories for
