SEO in Kansas City – Top Mistakes to Avoid

Common SEO M istak es Y ou Should A void i n 2017

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"The future of SEO is here: understanding and marketing to specific and defined audiences through search engines." - Adam Audette

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SEO has been evolving rapidly and one should know how to use SEO properly to increase customer visits in both the online world and the “real� one. Here we have listed the common SEO mistakes to avoid in 2017 to get the desired results.

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USING WRONG KEYWORDS Neglecting the preferences of the search engine in choosing keywords is the most common mistake one makes in SEO. So, better use keywords what your potential customers would use rather than choosing words that define your products.

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UNIQUE CONTENT A great business that has a poor content on their website is more disappointing. Today, customers are looking for websites having relevant content that can be found easily. Buying referral links, over stuffing keywords on your web pages, plagiarizing content from another website is not going to work anymore.

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WEBSITE SPEED OPTIMIZATION Thinking SEO in terms of website speed optimization has become rare these days. Most of the digital marketing experts are only focusing on other factors like keywords, keyword density, meta information, etc. But, keep in mind, if your website has a page speed of 3 seconds or less, Google is going to rank your website above your competitors in SERPs.

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OTHER MISTAKES • Not focusing on analytics • Not considering localized SEO • Not understanding backlink process.

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