Press Release - 9th November 2019, Rome
High-quality business with enjoyment for the second edition of Italy at Hand - The Event 2019 which met with the approval of all the participants Quantifying the success of the event - 1165 appointments - which gave both Buyers and Exhibitors the opportunity to experience three unforgettable and unique days in Rome
Rome, 9 November 2019 - Italy at Hand (Rome, 7-9 November 2019), the project organised by CBItalia with the precious collaboration of Roma e Lazio Convention Bureau, the Strategic Sponsorship of ENIT and ITA, Italian Trade Agency - and realised thanks to the support and collaboration of numerous Partners, has just ended but the impression is that it will be much talked about for some time to come. CBItalia presents the figures for the event: it comes two years after the launch of the Italy at Hand project in 2017 as a communication campaign. It was enhanced the following year with a movie and a second edition of the event which just took place in the capital city. Italy at Hand, The Event 2019 was attended by 45 international buyers and 35 exhibitors, as well as special guests and institutional representatives. The purpose of the gathering was business aimed at bringing buyers to Italy and introducing them to the best of Italian MICE offers but with an added touch of fun: 4 interactive activities for the participants with which to discover just as many core values of Italianness. Counting the success The 2019 edition registered outstanding results, starting with the number of business appointments during the gathering: a total of 1165 business meetings which enabled 45 international buyers and 35 Italian exhibitors to enter into contact with each other, paving the way for future collaborations. At Italy at Hand the whole of Italy was represented from the north to the south and including the islands: the 35 Italian companies present were therefore able to offer the Buyers a comprehensive overview of the offers available in the ‘bel paese’ rich in art and culture and above all facilities of a very high calibre suitable to meet every kind of requirement of the international MICE industry. Over 180 participants were recorded at Italy at Hand 2019 and included the public sector as well as special guests such as Ray Bloom, president and founder of IMEX Group and Patrick Delaney, Managing Partner of Sool Nua who are leading figures in international MICE.