ITALY @ A30 IBTM world 2017 / WHO'S THERE?

# ITALYATHAND is a creative project by

Our Preferred Partner +39 ITALY has developed a campaign with the precious cooperation of the KIDU staff - “our creative heart…” as Mr Lorenzo Pignatti, DMCP Predisent of +39 Italy likes to define Giampiero Briozzo and Ivan Solimini.

The project articulated around a consistent concept, sustainable and above all, immediately comprehensible.

We are talking about hands, these wonderful prehensile organs that we Italians use so well in the art of gesticulating that they have become an element of universal recognition.

Hands hold, squeeze, grasp, accompany, caress, touch, work. Hands talk.

Hands are the protagonists of this campaign.

Our study was focused on the search for a repeatable concept to be used as leit motif in all the proposed images, to create a campaign which is easily recognisable, modular and extremely compact.

We have included hands in every image to underline the approach to the enjoyment and accessibility of our wonderful country. An Italy to be experienced in the daily life of every single gesture which makes it unique.

The starting point was found in an element which characterises italianness the world over and is the symbol of humanity, cooperation, craftmanship, sincerity and welcome. All these elements sustain the excellence of Made in Italy in the international imagination.

Italian hands.

We then linked a dynamic claim to every image to emphasize the emotional tension of every cultural microcosm which these images narrate.

An Italy to love, to rediscover, to acknowledge and indeed to hold in your hands.

Passion for Innovation

TECHNICAL SERVICES FOR COMMUNICATION IT SOLUTIONS FOR EVENTS MULTIMEDIA PRODUCTION SERVICES FOR TRAINING PERMANENT INSTALLATIONS

Technology Partner Since 1983 Florence | Rome | Milan www.tcgroup.it

WELCOME TO ITALY! It is a great honour and a real pleasure for us being here at IBTM World representing the entire country.

Italy is not only one of the most desired destinations for leisure tourists, but also an ideal location for events.

In our stand you will find 26 operators, representing some of the excellences of the Italian Meeting Industry supply.

Convention bureaus, congress centres and hotels from Milan, Florence, Venice, Emilia Romagna, Lake Como, as well as hotel chains and DMCs are looking forward to meeting you over the next few day.

A special mention for our Capital City, Rome, which here in Barcelona is presenting its brand new Convention Bureau Roma e Lazio.

Every Italian operator here at IBTM World is qualified and in line with the highest expectations. Our colleagues are creative, dynamic and have long term experience.

If you are looking for other Italian destinations, please do rely on the Convention Bureau Italia staff. Thanks to our network, which has now reached over 1400 companies from all over the country, we are able to propose ideas and solutions that perfectly meet you requirements.

I wish you a great IBTM and look forward to welcoming you to Italy.

CARLOTTA FERRARI President Convention Bureau Italia

Index WHY ITALY? PAG. 4

ACCESSIBLE PAG. 5

LIVABLE PAG. 6

BOOTH MAP EXHIBITORS PAG. 7

A - ROME PAG. 8

B - MILAN PAG. 11

C - FLORENCE

PAG. 13

D - VENICE REGION

PAG. 15

E - EMILIA ROMAGNA

PAG. 18

F - LAKE COMO

PAG. 21

3

WHY ITALY?

Italy is without doubt a symbol of beauty and it is no coincidence that the boot has been awarded the moniker of “Bel Paese� - the beautiful country. The variety of landscapes which includes coasts, green hills and magnificent art cities with their unique cultural and artistic vivacity contributes to, consolidates and exports the concept universally recognised as Made in Italy. A magical context where spectacular locations plus the imagination and efficiency of the Italian MICE operators combine to create the perfect premise for events at the highest level.

4

ACCESSIBLE

Situated at the centre of the Mediterranean in a privileged geographic position and on numerous air and sea routes, Italy is thus a symbol of accessibility.

The main international airports such as Roma Fiumicino and Milano Malpensa provide easy daily connections with the world’s principal destinations while the rail and road networks facilitate the movement of large numbers of tourists from place to place within the country.

5

LIVABLE

Many international tourists choose Italy as a destination specifically for the varied tourism initiatives which the country offers. Thanks to the countless cultural excellences for which it is renowned, in particular the great museums, art galleries, music, craftsmanship and above all the celebrated and unmistakable local cuisine, Italy gives the visitor a unique and unforgettable sensorial experience which makes it a distinguished world-class destination.

6

BUSINESS CATEGORIES

Exhibitors A

B 1 Convention Bureau Roma

1 2 3 4

e Lazio

2 Fiera Roma 3 Auditorium Parco della Musica 4 Roma Convention Group

D

C MiCo - Milano Congressi

Europlan Dmc

3 Vela 4 Hotel Excelsior Venice Lido 5 CS EventsÂ

Bureau and Firenze Fiera

2 C-Hotels 3 AmandaEventZ 4 IHC - Italian Hospitality Collection

MiCo DMC Bit 2018

E 1 Padova Convention Bureau 2 Hotel Caesius Thermae

1 Florence Convention & Visitors

Eventing Milan

F 1 Convention Bureau della Riviera di Rimini & Palacongressi di Rimini

2 Bologna Convention Bureau & Bologna Congressi

1 2 3 4

Lake Como Events Welcome Italy Emi DMC Valtur

3 Saistours 4 Parc Hotels 5 Casta Diva Events

7

A 1

CONVENTION BUREAU ROMA E LAZIO The brand new Convention Bureau Roma e Lazio is the network that represents the entire MICE supply chain of Rome and Lazio such as congress centres, hotels and hotels chains, PCOs, DMCs, incentive houses, service providers and strategic partners such as Aeroporti di Roma and Coni Servizi (Italian National Olympic Committee).

The CBReL offers advisory services for the planning of professional events in Rome and Lazio and organize promotional activities geared to attract meetings in Rome and it’s Lazio territory.

Contact: Raffaella Pipitone - Temporary Chief Operation Manager - M. +39 377 5523814 Federica Iudicello - Temporary Operation Manager - M. +39 377 5523813

www.conventionbureauromaelazio.it - info@cbromaelazio.it

8

A 2 FIERA ROMA exhibition complex, versatile and flexible in the structures, is the ideal framework for exhibitions, conventions, professional and business meetings, contests, public examinations sessions, sports events, shows and entertainment.

Contact: Enzo Giulio Tognetti - MICE - Project Manager Mail: eg.tognetti@fieraroma.it Flavia Pompei - Sales & Development Congress Manager Mail: f.pompei@fieraroma.it - Ph. +39 0665074 240/512

www.fieraroma.it - commerciale@fieraroma.it

A 3 AUDITORIUM PARCO DELLA MUSICA The Auditorium PdM is the biggest multi-functional arts complex in Europe and one of the ten largest in the world hosting a varied range of artistic genres to satisfy an increasingly demanding and diverse audience. It is the ideal setting to guarantee the prestige of any meeting, conference or congress.

Contact: Ruth Weiner- Sales Manager Mail: r.weiner@musicaperroma.it Ph. +39 06 80241200 - M. +39 333 63 50541

www.auditorium.com - commerciale@musicaperroma.it 9

A 4

ROMA CONVENTION GROUP Roma Convention Group coordinates the most efficient congressional system of the capital, and manages the design, promotion, and organization of conventions and events. Our mission is to offer the best venues, specifically designed for expositions and conventions: Roma Convention Center La Nuvola, designed by the architect Massimiliano Fuksas and the Palazzo dei Congressi.

Contact: Andrea Cianci - Marketing Department Mail: a.cianci@romaeur.it- Ph. +39 06 54513706

www.romaconventiongroup.it - info@romaconventiongroup.it

10

B 1

EVENTING MILAN promotes Milan as the ideal conference destination by coordinating the local industry supply chain to guarantee the most qualified offers with a free and independent advice.

Contact: Diana Cora Tenderini International Business Development Manager Mail: cvbmilan@eventingmilan.it - M. +39 333 2906808

www.eventingmilan.it - info@eventingmilan.it

B 2

MICO MILANO CONGRESSI Located in downtown Milan, it is the ideal venue for large-scale international events looking for easy accessibility, space flexibility and state of the art technology.

Contact: Duccio Ulivelli - Head of Sales Department Mail: duccio.ulivelli@fieramilanocongressi.it M. +39 333 58443564

www.micomilano.it - info@fieramilanocongressi.it 11

B 3

MICODMC is your expert partner for the destination Milan. We offer innovative solutions thanks to the preferred connections with local suppliers, venues and hotels.

Contact: Diego Rossi - Sales Manager Mail: d.rossi@micodmc.it - Ph. +39 02 87255045 M. +39 335 7629977

www.micodmc.it - info@micodmc.it

B 4

BIT - THE INTERNATIONAL TRAVEL EXHIBITION - FIERA MILANO At BIT from 11th to 13th February 2018, you will find the new and exclusive MICE Village.

Welcome to Italy. Our Italy, your Italy!

Contact: Cecilia Montalbetti - Sales Manager Mail: cecilia.montalbetti@fieramilano.it M. +39 335 7897476

bit.fieramilano.it - bit@fieramilano.it 12

11 • 13 FEBRUARY 2018 • FIERAMILANOCITY • MICO

WHERE MEETING INDUSTRY MEETS.

C 1

FIRENZE CONVENTION AND VISITORS BUREAU & FIRENZE FIERA is the official partner of Florence Municipality that promotes the destination to increase quantity and quality of International events, conferences and weddings to be held in the city. Firenze Fiera Congress and Exhibition Centre manages the congress citadel located in the heart of the historical city centre.

Contact: Ilenia Pasi - Project Leader Mail: i.pasi@conventionbureau.it - Ph. +39 055 2988135 - M. +39 339 4878120

www.conventionbureau.it - info@conventionbureau.it

13

C 2

C-HOTELS FIRENZE, ROMA AND MILANO A 4 stars Italian hotel chain based in Florence, Rome and Milan, ideal for leisure citybreaks and MICE. C-Hotels provides a dynamic concept of living with a fresh atmosphere.

Contact: Francesca Cerutti - Sales Executive Mail: fcerutti@c-hotels.it - Ph. +39 055 218081

www.c-hotels.it - fi.reservation@c-hotels.it

C 3 AMANDA EVENTZ Discover Amandaeventz, your partner for Italy.

We are a DMC, pecialized in customized programs.

Let the Amandaeventz team guide you on an authentic experience at the heart of the “Bel Paese”.

We steer the way to extraordinary experiences.

Contact: Giuseppe Lepri - Managing Director Mail: dmc@amandaeventz.com - Ph. +39 02 5401371 Maria Cristina Candela - Executive Account Manager Mail: dmc@amandaeventz.com - Ph. +39 02 5401371

www.amandaeventz.com - dmc@amandaeventz.com

14

C 4 ITALIAN HOSPITALITY COLLECTION Fonteverde, Bagni di Pisa, Grotta Giusti in Tuscany and Chia Laguna in Sardinia are part of Italian Hospitality Collection, a world-class hotel, resort and spa brand that provides rich, authentic experiences to build unique events from 20 to 900 delegates. New opening Le Massif, Courmayeur, December 2018.

Contact: Carla Cantarella- Director of Conference & Events Mail: carla.cantarella@ihchotels.it- M. +39 333 3491028

www.italianhospitalitycollection.com - mice@ihchotels.it

D 1

PADOVA CONVENTION BUREAU Padova is a great MICE destination: easily accessible (40 km from Venice), famous worldwide for its artistic and cultural heritage, stunning locations for meetings and events.

Contact: Laura Favaretti - Director Mail: laura.favaretti@provincia.padova.it - Ph. +39 049 8201394 M. +39 349 3056804

www.padovaconvention.it - convention@provincia.padova.it

15

D 2

HOTEL CAESIUS THERMAE EUROPLAN DMC Where Meeting and Wellness come Together is the leitmotif that best represents Hotel Caesius Thermae as wellness- and congress location on North-Eastern Italy. Hotel Caesius open all year round, is considered the perfect spot for business meetings and corporate events.

Contact: Fabio Turrini - Sales Mice Manager Mail: salescaesius@europlan.it - Ph. +39 045 7219734 M. +39 337 1677089

www.caesiuscongresscenter.com - congresscaesius@europlan.it

D 3 VELA Vela is the City Council company set up to offer the “Venice System” to conference organizers. Vela manages the main venues of the city (Convention Center Palazzo del Cinema, Arsenal...) and the organization of the traditional events (Carnival) with customized proposals and unrepeatable opportunities for hospitality Contact: (Carnival official dinner-shows, Enrico Jesu - Meetings & Business Development Manager etc.), or tailor made motivational Mail: e.jesu@velaspa.com - M. +39 335 8319020 events and incentive travel.

www.velaspa.com - meetingsevents@velaspa.com 16

D 4

HOTEL EXCELSIOR VENICE LIDO located in Venice Lido just 15 min. boatride from Venice, with 197 rooms, beach, outdoor pool and conference spaces, is ideal for incentives, meetings and special events.

Contact: Deborah Giustini - Conference & Banqueting Supervisor Mail: deborah.giustini@hotelexcelsiorvenezia.com M. +39 366 9031722

www.hotelexcelsiorvenezia.com - info@hotelexcelsiorvenezia.com

D 5

CS EVENTS has a wealth of knowledge and experience spanning over 30 years.Through our knowledge of how to work in Italy we always find the best possible, costeffective solutions with the WOW impact.

Contact: Stefania Mura - Event & Marketing Director Mail: stefania@csevents.it - Ph. +39 06 92091004 M. +39 320 5775418

www.csevents.it - requests@csevents.it 17

E 1 CONVENTION BUREAU DELLA RIVIERA DI RIMINI & PALACONGRESSI DI RIMINI CBRR promotes a vibrant a vibrant seaside city steeped in tradition and history.

Manages the Palacongressi, one of the most innovative, stylish, eco-friendly venues in Europe, awarded as Best Italian Congress Centre 2017.

Contact: Coralie Delaubert - Marketing Specialist Mail: delaubert@riminiconvention.it - Ph. +39 0541 711504 Lara Sandre - Int’l Business Development Executive Mail: sandre@riminiconvention.it - Ph. +39 0541 711492

www.riminiconvention.it - info@riminiconvention.it

E 2 BOLOGNA CONVENTION BUREAU as a network of more than 60 high-quality local operators (hotels, conference & unconventional venues, PCOs and ancillary services), represents your entry to all of meeting possibilities and supports that the city of Bologna is offering.

Contact: Mladan Miskeljin Convention and Visitors Bureau Mail: mladan@bolognawelcome.it - Ph. +39 051 6583136 M. +39 348 2593741

www.bolognaconventionbureau.com - bcb@bolognawelcome.it

18

E 2 BOLOGNA CONGRESSI The Polo Congressuale of Bologna is the perfect modular system for any kind of event. Its just refurbished multifunctional Europauditorium can now seat up to 1,750 guests while stylish exhibition space and flexible meeting rooms complete the offer.

Contact: Claudia Servisi - Marketing and International Development Mail: cservisi@bolognacongressi.it - Ph. +39 051 6375107

www.bolognacongressi.it - info@bolognacongressi.it

E 3

SAISTOURS EVENTS 6 offices all over Italy.

Reliable partner with proven experience for those who want to have only the very best in Italy. Events that suites only you!

Contact: Sara Di Stefano - Agency Manager Mail: sara.distefano@saistours.com Ph. +39 0789 645106

www.saistoursevents.com - booking.roma@saistours.com 19

E 4

PARC HOTELS ITALIA offers a wide range of congress facilities-equipped with technological tools for those who want to organize events on Lake Garda.

Contact: Diego Mora - Event Manager Mail: eventi@parchotels.it - Ph. +39 045 64053001

www.congressigarda.it - congressi@parchotels.it

E 5 CASTA DIVA EVENTS We offer very special experiences strongly tied to our destination, personalised with all the best to offer in the region in terms of culture, art, tradition and food.

For your events, we have the keys to open the most secret, exclusive and unreachable places!

Welcome to Italy. Our Italy, your Italy!

Contact: Genny Lorenzo - Client DMC Director Mail: g.lorenzo@castadiva.events Valentina Citarella - Senior Project Leader Mail: v.citarella@castadiva.events

castadiva.events - info@castadiva.events 20

F 1

LAKE COMO EVENTS NETWORK is your Convention Bureau in Lake Como, your Partner for any event, that helps with competence and efficiency.

ONE POINT OF REFERENCE, 100% FREE OF CHARGE.

Contact: Eleonora Bresciani - Sales & Marketing Manager Mail: e.bresciani@lakecomoevents.it - Ph. +39 031 3491

www.lakecomoevents.com - info@lakecomoevents.it

F 2 WELCOME ITALY We are in the business of providing our clients with bespoke experiences.

We are well-established industry experts in planning and executing quality and creative programs across our destinations. From Taormina to St Moritz we are the ideal partner in providing trips and events that are beyond reproach.

Contact: Dino Barile Mail: dino.barile@welcome-italy.com M. +39 333 8435956

www.welcome-italy.com - info@welcome-italy.com 21

F 3 EMI DMC Outward-looking and visionary, EMI-Dmc Italy is specialised in creating incentives, meetings and events throughout Italy.

More than two decades’ worth of industry expertise and area knowledge enables the EMI-Dmc Italy to forge lifelong partnerships Contact: by creating cost-effective and unique solutions that reflect our Chantal Fiorelli - President Mail: cfiorelli@emi-dmcitaly.com client’s expectations.

www.emi-dmcitaly.com - info@emi-dmcitaly.com

F 4 VALTUR Leader in leisure resorts management, Valtur is renowned ambassador of “Italian Style” hospitality.

Located in famous seaside and mountain destinations, Valtur resorts will enable you to enjoy “the other way of life” in Italy and in the Mediterranean.

Contact: Francesco Cante - Key Account Manager MICE Mail: francesco.cante@valtur.it - M. +39 348 3832280 Claudia Tola -Head of MICE sales Mail: claudia.tola@valtur.it - M. +39 346 1325026

www.valtur.it - mice@valtur.it 22

ASSOCIATED COMPANIES OFFERING UNIQUE AND SPECIAL SERVICES FOR CORPORATE EVENTS TOURS IN FERRARI

TENTS

BALOON FLIGHTS

TRUCK & ROADSHOW

VINTAGE CAR TOURS

CREATIVE LIGHTING

DRAGONBOAT

COOKING CUP & SHOW COOKING

SAILING REGATTAS

YOUR ONE-STOP FOR SENSATIONAL MEETINGS Our specialist services are brilliantly effective in providing entertainment, incentive and team building and have been www.dynamicevents.it

successfully tried and tested by companies worldwide.

at o it ot st  ph po nd ur d tha yo an lya ke th ta Ta boo h #i e it th w CONVENTION BUREAU ITALIA Piazza Adua, 1 - 50123 Firenze (Italy) Ph. +39 055 4973408 info@conventionbureauitalia.com