Digital Marketing Trends of 2019

Digital Marketing Trends of 2019

Digital Marketing is changing rapidly and as 2019 is already here, we as a marketer need to plan beyond SEO, Social Media, and PPC. With changing algorithms and updates Digital Marketing is going to be revolutionary in 2019. We can not simply rely on the same old digital marketing strategies.

Here is the list of Digital Marketing Trends of 2019 that is here to stay.

Voice Search – This is more to what your customer speaks rather than what they type.

Audio content is a big game changer in 2019 and Voice search is playing a significant role in Digital Marketing. Brands are adding Voice Search in their marketing strategy to reach their customers.

With advanced technologies like Alexa, Google Home customers want to make their life easy and convenient, here Digital Marketers have an excellent chance to leverage these platforms. Marketers need to go beyond regular keywords research and understand the customer behavior to include Voice Search strategy in the marketing strategy.

Artificial Intelligence and Chatbots – AI is helping marketers to do the customer segmentation and understand the data more precisely. How you employ Artificial Intelligence completely depend on your marketing objectives and goals you have defined. Artificial Intelligence is helping brands to create more personalized content and enhance customer experience.

With the help of Artificial Intelligence and marketing innovations, Chatbots are playing a significant role in customer engagement and acquisition. Chatbots are enabling various modes of communication with the customer. Chatbots help to build trust among your customers as it is more analytical and data-driven.

Video Marketing – In the world of YouTube, Netflix, Amazon Prime, Facebook live you cannot deny the fact that Videos are changing the marketing. Your audience has become smart and they demand more quality content from brands. Videos are engaging and at the same time provide information to customers. As customers spend more time on their smartphones watching videos, marketers can leverage videos to get more traffic.

Live and in-the-moment videos are playing a prominent role in Digital Marketing.

Customers engage with instant videos and it is the authentic mode to reach a large audience. Host an industry event or do a product launch via Facebook live and see the results.

Content Marketing – Well, content marketing is not new to the digital marketing world. But it is going to be a big hit in 2019. Voice Search, Chatbots, Videos everything needs quality and unique content. We at Contenu, understand this changing phase and provide a content strategy that benefits your business to get engagement, drive conversions, and create brand awareness.

Content Marketing is the backbone of Digital Marketing. 2019 is going to be a great year for your business if you implement good data-driven and valuable content in your digital marketing plan. To strengthen your market presence and to improve brand recognition, these Digital Marketing trends will surely benefit you in 2019.