Content Writing Trends of 2019

Content Writing Trends of 2019

Content writing has undergone a paradigm shift in the past decade. Every day there is something new in content writing and you need to be updated to stay ahead in the competition. Content writing is the center of connection between brands and customer.

Great content is something which adds incredible value to its readers. Earlier content writing was limited to website content and article writing, but now it is more than that. It is the technique you can use to boost your brand presence and awareness.

Content writing in 2019 needs to be authentic, transparent and valuable to your readers.

If you are struggling to plan your content writing strategy, here are the top content writing trends you can’t ignore in 2019. 

New Content Formats (Audio, Video, Short Stories)

Content is not limited to writing a blog, it has become a center of your marketing strategy. You need to be creative and original before writing any content. The current trend is to post mixed content writing formats. You will need to add new content strategies for audio-video formats. You need to be active on all these content formats

and generate unique content for your audience. With the advent of smartphone and technology, your audience is online more than it was before. Leverage these advanced trends in your content writing. 

Customer Centric

Needless to say, your content should be customer-centric. They are your primary target audience. Understanding your customer should be prioritized by content developers.

Effective, efficient and concise content is loved by the audience. Your content should add value to your readers. Customer-centric writing is an integral part of content writing.

You need to incorporate their language, their style while writing content. 2019 is the year where everyone is bombarding customers with promotions, you can attract them with quality and genuine content. 

Transparency & Authenticity

What you write reflects your brand. Be more cautious about what you write and for whom you write. Writing customer-centric content is important but along with that, you need to be transparent and authentic in your content writing. Your customers are looking for quality content. So you should focus more on writing authentic content. Your content should be genuine, gives a clear message about your brand and generate quality leads to your business. 

Embrace Technology

Innovative technologies like AI, AR are changing the world of content writing. You can now easily get access to the best content ideas with these technologies. With such advanced technologies, customer segmentation and content planning have become easy.

Search engine and social media platforms may bring some changes in their algorithms in 2019, so keep an eye on your content writing strategy and be updated. Go beyond writing regular blogs, articles for your brand. Adapt technologies and be authentic with your content writing. Align your content writing with your other marketing strategies for better results.