Back to School
Time to brace yourself for the back-to-school rush – Marie-Claire Grima offers some survival tips. PAGE 3 >
BEST BUY
Malta’s Leading Lifestyle & Shopping Guide Distributed with The Times
HERITAGE MALTA EXPLORES DIFFERENT REVENUE STREAMS FOR SPECIAL PROJECTS Pricing is an important factor because it targets different potential clients with different spending capabilities. Therefore, Heritage Malta shops have different items reflecting the Agency’s extensive collection, with prices ranging from €0.50 up to €200.
S
During the past few years, tourism has radically changed the way people travel. Low-cost airlines are limiting luggage-carrying capacities and this is having a direct impact on what people buy in terms of size and weight. Heritage Malta is taking this into consideration and products are being packaged in ways that are easier to transport.
afeguarding and making accessible Malta’s cultural heritage is a costly business and cannot rely solely on admission fees. In this respect, Heritage Malta is finding different ways of honouring its pledge to “safeguard its cultural assets and making them accessible for the enjoyment of the public”.
Another radical change is the medium that is being used when creating a product line. Whilst publications are an important medium in order to convey information to our clients, other media are being factored in, in order to appeal to a wider audience, and the product range has been expanded to include various materials such as textiles, clothing and other accessories.
The Agency is currently investing in business development initiatives which can generate revenue to fund special projects in order to help maintain the conservation aspect and develop different methods of promoting such cultural treasures. It is a known fact that people who visit cultural heritage sites are interested in buying a unique memento which helps them extend that experience away from the cultural site. In this respect, Heritage Malta is retailing a selection of own-branded gift lines which are only available from museum retail outlets around Malta and Gozo.
Finally, Heritage Malta is producing a range of collectable figurines in different sizes that are ideal as a gift but also of interest to collectors. The main focus of such figurines is the historic interpretation and representation. There are a lot of similar figurines on the market that are being used to represent Malta which give a wrong interpretation of what they are meant to represent. It is therefore part of the Agency’s mission to produce items that were researched and that convey the correct message of heritage and culture.
The development of the range of products that are currently being offered takes into consideration not only the subject matter but also other practical aspects such as pricing, portability and variety.
Heritage Malta, Ex-Royal Naval Hospital, Marina Street, Kalkara. T: 2295 4000; www.heritagemalta.org
Issue 119
September 2017
IN THIS ISSUE...
FOOD & DRINK Look forward to a lovely lunch as Martina Said recommends two recipes that are easy to follow, healthy and above all, delicious. PAGE 9 >
HOMES From setting a budget and choosing a property to doing it up to suit your needs and lifestyle, Sarah Micallef talks first-time buyers through all the steps. PAGE 21 >
HOMES Find out how to create a beautiful room for your children that they can enjoy for years to come. PAGE 22 >