P O W E R
P L A Y E R S
Marketing and Public Relations
Ours is an increasingly image-conscious world. As technology has introduced new forms of media for mass consumption, a key principle in business has consistently been underscored: It’s not enough to be good at what you do. Whether your company needs an image makeover, wants to launch a new brand, product, or service, or simply seeks better exposure in the marketplace, hiring a marketing and PR agency can go a long way toward ensuring that your message is in tune with your target audience and pitch-perfect. BILL CARKEET CEO and Co-Owner, Oden, a 48-yearold B2B marketing communications and branding firm. Chairs management team. Leads shaping of firm’s future, opportunity assessment, and services. B.S., Education, University of Memphis. Former Vice President, Marketing, First Tennessee Bank. Board Member, ArtsMemphis, and Chair, Marketing Council. Board Member, Banc3 Holdings, Inc. Former Board Member and President, Chicago-based Association of Professional Design Firms (APDF). DOUG CARPENTER Principal, DCA, creative communications consulting firm. Has provided business-based communications solutions for public and private sector clients for over 30 years. Instrumental in successful efforts to institute and reimagine avenues that advance the momentum of Memphis, including the illumination of the Mighty Lights, founding of Explore Bike Share, international introduction of Memphis Greenspace, launch of Big River Crossing, and revitalization of the Tennessee Brewery. COURTNEY ELLETT Founder and owner, Obsidian Public Relations. Firm named Small Business of the Year in 2013, Memphis Business Journal. PR Director of the Year, Memphis Advertising Federation. “Top 40 Under 40,” Memphis Business Journal; “50 Women Who Make A Difference,” Memphis Woman. Recipient, six Silver VOX Awards, Memphis Chapter, Public Relations Society of America; Addy Awards’ Best of Show, Memphis Advertising Federation. Finalist, 2013 CEO of the Year, Inside Memphis Business. Executive of the Year in 2014, Memphis Business Journal.
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CHARLES T. GAUSHELL Principal/founder – Paradigm Marketing & Creative. Differentiating businesses and organizations since 1992. Specializing in creating Smart Art and Creative Strategy, Paradigm is a full-service branding, marketing, creative, advertising firm. Clients include Buff City Soap, Pyros Fire Fresh Pizza, Semmes Murphey, Bella Vita, TraVure, Allure Bridal, Flat Hat American Ale, The Citizen, and a wide variety of startups to century old businesses across the country. Recipient,numerous Addy, Telly, Davey Awards. Leadership Memphis alumnus; judge for national Davey and Telly Awards; cancer survivor. TRACE HALLOWELL Founder and managing partner, Tactical Magic. Received numerous national, international honors for advertising, branding, creativity. With more than 30 years in the business, his work is published in numerous books, magazines, college textbooks that highlight the best in creative marketing. Clients include CGHP, Malasri Engineering, Soundways, Sowell Realtors, Sterling National Bank, Trousseau, Uniform Masters. CHRISTI KELLEY President and CEO, Kelley & Associates Advertising, Inc. Represents clients in the medical, agricultural, industrial, real estate, financial, retail, B2B industries. Recipient, numerous awards including Addy, Telly, SIAA, MIRM, NAMA, PIAS Graphic, MarCom, International Communicator Awards. Board member, First South Financial. Involved with First 8 Memphis, MSPAL, Porter-Leath, other nonprofits. 2019 marks 40 years of business for the always women-owned company.
JERRY KLEIN Owner and President, Kossman/Klein & Company, founded in 1981. Long standing clients include John J. Campbell Company, DroneScape and Bluff City Jaguar Land Rover. Founder and first president, Germantown Rotary Club. Recipient of Dean Campbell award, Germantown Rotary; U of M Herbert Lee Williams Outstanding Career Accomplishment award. Past chairman, Memphis Goodwill Industries, Memphis Convention & Visitors Bureau. Chairman, Germantown Economic Development Commission. STINSON LILES Co-founder and co-principal, Red Deluxe Brand Development. Works with some of the city’s top brands, including Baptist Memorial Health Care, Memphis Grizzlies, Hyde Family Foundations, Duncan-Williams. 2012 CEO of the Year, Inside Memphis Business magazine, and awarded the Memphis Advertising Silver Medal award for advertising achievement, 2017. DEIDRE MALONE Founder, President and CEO, The Carter Malone Group LLC, “Creating integrated marketing communications strategies for our clients.” (Offices located in Memphis and Jackson, MS.) Founding member, Tennessee Public Relations Alliance; Member, PRSA; President, NAACP Memphis Branch; 1st Vice President, National Women’s Political Caucus; Former Shelby County Commissioner; Former board member, EDGE , Baptist Health Sciences College. VALERIE MORRIS President and CEO, Morris Marketing Group, a strategic marketing, public relations, communications firm. Provides senior strategy and implementation of holistic marketing and PR campaigns serving a variety of clients across many different business sectors locally, regionally nationally. Recipient, numerous VOX, Hermes, MarCom awards. One of “Top 10 Companies to Watch in 2018.” Recognized in “Super Women in Business,” “Women with Drive,“ “Top 40 under 40.” Recipient, “Jeff Piselli Media Support Award.” Board member, Leadership Memphis, AutoZone Liberty Bowl, Memphis & Shelby County Sports Authority, American Heart Association Go Red ELT. HOWARD ROBERTSON JR. Principal and CEO, TRUST Marketing & Communications, Inc. Oldest African American-owned marketing firm in this part of the country. Client roster includes City of Memphis, MethodistLeBonheur Healthcare, Durham School Services, Shelby County Government, Memphis-Shelby
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