When job ads are posted, recruitment companies are required to analyze the engagement trends to make sure that the ads achieve the desired reach. The Internet never acts as a magnet to magically attract the right people to your job ads. You are required to take a closer look at the job post's data, identify the trends and then decide the future allocation of funds on the other posts. If through analysis, one finds that the engagement rates for certain specific job positions is higher on certain particular channels, then one must shift more resources to that specific channel in comparison to the others to attract the more qualified set of candidates for the interview. The analysis of the data helps in prioritizing the finite resources of the recruitment company to the channels which can bring the biggest impact to the recruitment drive.
