Business Events Africa October 2021

Page 16

PAGE AFRICA’S STRAP TRAVEL & TOURISM SUMMIT SUPPLEMENT

The Sustainability Village at the Sandton Convention Centre.

Talented local artisans and SMMEs featured at the Sustainability Village South African Tourism is continually looking at ways to create market access for SMMEs and to ensure inclusive growth, which is why they hosted a digital Sustainability Village at Africa’s Travel and Tourism Summit on 20 and 21 September.

T

he Sustainability Village is a dynamic corporate gifting option for delegates. Instead of the traditional corporate gifts, South African Tourism gifted gift vouchers to delegates, allowing them to select and buy their own gifts from the vendors thus giving business to these crafters. In line with the hybrid format of the summit, the Sustainability Village also had a digital presence, which enabled easy access for online delegates as well. All crafters formed part of the online platform and delegates attending virtually were able to

use a digital voucher to shop online and the gifts were sent to them via courier after the Summit. Featuring talented local artisans and SMMEs, and their handcrafted goods, the Sustainability Village is a continued effort by the organisation to empower small businesses and promote culture and heritage. All the items sold at the Sustainability Village are made in South Africa and inspired by local culture and traditions. Some are made from recycled materials. The Sustainability Village allowed delegates to take a piece of Africa with them. Given the recent insights on traveller trends, sustainability is a big consideration for any traveller when choosing a destination to visit. The Sustainability Village is a great example of showcasing responsible tourism as it has a direct impact on social upliftment. Some of the vendors who showcased at the Sustainability Village were:

14 Business Events Africa October 2021

• Gone Rural – Safari Curios Gone Rural – Safari Curios use traditional skills to produce contemporary Zulu beadwork, including bracelets, earrings and necklaces. They have over eighty women making bead and telephone wire crafts in rural areas of KwaZulu-Natal. Most are the primary breadwinners in their families. • OOH Khamba Ooh Khamba are curators of artisan handmade arts and craft from the Midlands of Kwa-Zulu Natal. They take pride in enabling crafters from this area to make a living using ancient Zulu skills, these range from beautiful fashion to home accessories. • Douglas Design Douglas Design is a family-run business producing beaded wirework. The Chapeta family take inspiration from local flora and fauna. • Isimondeni Jewellery Nomfundo Dlamini, a jewellery designer combines her interest for Zulu www.businesseventsafrica.com


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