PAGE STRAP GLOBAL PERPECTIVE
American Express launches 2021 Global Travel Trends Report American Express recently released the American Express Travel: Global Travel Trends Report, which provides unique insight into consumer sentiment toward travel, nearly one year after the Covid-19 pandemic began. The findings in the report, grounded in survey research across seven countries, including the United States, Australia, India, Canada, Mexico, Japan and the United Kingdom, demonstrates that consumers are looking forward to travelling again and that they are planning for future trips.
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ur latest global trends report shows that there is a pent-up demand for travel among consumers, with many people longing for and beginning to plan future trips.” Top insights include: • Strong pent-up demand for travel: 87 per cent of people surveyed said that having a trip planned in the future gives them something to look forward to, 76 per cent of respondents are creating their destination wish list for future travel, even though they might not be able to travel yet, and 63 per cent of respondents said that they are saving their credit card points so that they may 22 Business Events Africa May 2021
go on a vacation once they feel comfortable travelling. • Ready to book now: 56 per cent of respondents said that they miss travelling so much that they are willing to book a trip now, even if they might have to cancel it in the future. • Rise of the digital nomad: 54 per cent of respondents said that the freedom and flexibility of being able to live and work, while travelling the globe, is more appealing now than it was prior to the pandemic. • Safety is a priority: 65 per cent of respondents said that they plan to travel after they and their family members have received a vaccine for Covid-19. • Privacy is the new ultimate luxury:
75 per cent of respondents agree that the experiences that offer ultimate privacy are becoming a key sought-after feature of luxury travel. • Increase in sustainable travel: 68% of respondents agree that they are trying to be more aware of sustainability-friendly travel brands to support. “Our latest global trends report shows that there is a pent-up demand for travel among consumers, with many people longing for and beginning to plan future trips,” said Audrey Hendley, president of American Express Travel. “In addition, the pandemic environment is giving rise to emerging trends, such as the increasing appeal of working from anywhere while travelling globally, luxury www.businesseventsafrica.com
