PERSONALITY PROFILE
Palace of the Lost City at Sun City
Yolanda Woeke – committed to achieving client expectations Yolanda Woeke, 46, vice president: sales and marketing, Dragonfly Africa, has always had a passion for travel and hotels. She began her career in hospitality.
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have always loved travel, and to be instrumental in making bucket list experiences come true for big group travel to our magical destinations is a rewarding job. Dragonfly Africa is undoubtedly Southern and East Africa’s leading travel and destination marketing company, and I love being part of this extremely dynamic team.” Ms Woeke never thought about working for a Destination Management Company (DMC). “My passion was always operations, working with people and making sure that guests’ experiences are met, above and beyond.” “I also believed I would go into cooking, but the moment that Dragonfly Africa approached me to ask if I would like to join them, I said yes. I very quickly realised that they are not only the best in the industry, but also that they also treat their staff with the utmost respect and their team is their
10 Business Events Africa March 2021
biggest asset and value. This was probably the best decision I made in my life, nineteen years ago.” Ms Woeke said: “At present, the incentive industry is struggling hugely, from all key source markets and unfortunately, we all thought 2020 would be the year that we would need to recover from, but it has become noticeably clear that we also need to survive 2021. This time has certainly taught us to think outside the box, doing things we never thought we would do, offering virtual experiences, individual incentives, trying to make ends meet. More than ever, we are making sure that we are being seen, active on social media and connecting with our clients more regularly than before by using online platforms.” “The future for Africa, once all travel restrictions, vaccines, etc. fall in line, will be phenomenal. It will be the first destination people return to – that immersive, bucket www.businesseventsafrica.com
