SITE NEWS
It is a matter of
trust
By Tes Proos, president of Site Africa
Many people say love makes the world go round. Well, that may be true, but I am going to argue that TRUST is, in fact, what makes the world go round. Trust is the glue that keeps relationships together. This applies to any form of relationship.
W
hat happens when trust is broken? It normally leaves a sense of fear and disappointment. Mending trust is probably one of the most difficult things to do. The advent of Covid-19 has resulted in a situation where we are stuck with global disappointment… and broken trust. There is so much information out there, perhaps too much. Social media has literally taken over our lives. How do we distinguish between what is true or false? Fake news is nothing new to us, so we have to be supervigilant to not assume everything we read on our social media accounts is
true. So, take care before you share. Check the reliability of your sources. I recently attended the SITE Young Leaders Conference. It was fascinating to hear our future leaders’ take on social media. One person stated that Facebook was probably the least trusted form of social media in his region while LinkedIn is probably the best trusted, being dedicated to professional people. Twitter was not exactly top of the list either. There were many collaborations at various levels prior to Covid-19. How many of these collaborations have collapsed due to lack of trust? That said, it has been encouraging to
28 Business Events Africa November 2020
see how many people, organisations and associations have pulled together in recent times, to figure out a way to beat this crisis. Leadership has popped up from unexpected sources. We can all learn something from each other. In fact, you may be in that situation yourself, having been furloughed or even laid off. Perhaps you’ve had to close your business… either way; it’s not easy to pull yourself through this. We need each other - a shoulder to lean on or even just an ear to listen. I have a challenge for you: Why don’t you reach out to someone you know that’s in the same boat and just start a www.businesseventsafrica.com
