Business Events Africa November 2019

Page 45

SITE NEWS

The Bangkok Manifesto Statement #8

By Tony Lorenz, chief executive officer of PRA, USA

Our industry must encourage more second and third-tier cities and non-urban destinations to embrace incentive travel as part of their business mix, highlighting that success in our business is not dependent on massive infrastructure or investment

T

he Bangkok Manifesto, created at the SITE Global Conference in Bankok, Thailand in January, comprises 10 statements developed by incentive industry thought leaders on the industry’s true purpose in the business world today. The Manifesto has been published in hard copy with the addition of written commentary on each of the 10 statements from industry experts in

several disciplines–DMC and DMO sectors, hospitality sector, third party planners and corporate end-users. Each week we will take a deep dive into each one, thanks to our industry experts: This week we look at number eight on inclusivity.

The secret is out. Interest in second and third-tier destinations, relative to first-tier destinations, was up a remarkable 91 per cent in 2018.

Music in Nashville

Beautiful beaches and chill vibes in Tulum

What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com


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Business Events Africa November 2019 by Contact Publications - Issuu