SANCB | Case study
The Bid Initial interaction YPO was introduced to the National Convention Bureau by the Cape Town & Western Cape Convention Bureau. It must be noted that the initial meeting with the Event Organiser took place on the South African exhibition stand hosted by the South Africa Tourism/South Africa National Convention Bureau. The bureau was a sharing exhibitor on this stand.
This is therefore a direct conversion from the trade show.
How did this EDGE come to be in Cape Town? • The Cape Town & Western Cape Convention Bureau met with the YPO Event Organisers during the IMEX, Frankfurt trade show during 2015. • The YPO Events team worked directly with the Bureau in the initial stages, before the Local Organising Committee was appointed.
• Further, the Bureau hosted the initial site inspections and assisted with submission of bid fact sheets and application for subvention funding at the South Africa National Convention Bureau.
Estimated direct congress impact:
R64 000 000
(not the potential business deals that were negotiated during the congress)
“Hosting YPO supports the CTICC’s objective of attracting international events that have the potential to harness future investment and in turn, make a meaningful contribution to job creation and economic growth in the Western Cape and South Africa. Julie-May Ellingson, Chief Executive Officer at the CTICC.
The Cape Town & Western Cape Convention Bureau’s involvement • The Bureau engaged with the local chapter of YPO during the bidding phase, who in turn had been lobbying directly with YPO. A formal bid was submitted in 2016. • Note that Cape Town hosted this event in 2006 and the organisation was therefore aware of the city’s capabilities and experience to host large events
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Business Events Africa May 2019 13