FMCG : Strategic Business Consulting Services The Consultants || Business Consultant Lead The Market with leaders Of Strategy! Indian FMCG ( Fast Moving Consumer Goods) market. Approx. 3.5 lakhs different products by different manufacturers , 82 products categories, 10 millions shops to cater 1.2 billion consumers across 28 diverse states of India. All these factors make competition difficult to attain a market share in fmcg market.Hence it requires micro level understanding as whole. Evergreen sector, ever growing sector, but full of diversity and complex business ecosystem and consumer nature. An example of pure competitive market competition. Making place in this FMCG business environment? A real challenge to marketers. FMCG industry in India is diverse and constantly growing .It is only the evergreen industry and impact of external factors is minimal. It is an example of mature & establishes market where penetration level is quiet high, most of top brands belongs from FMCG sectors. This nature of FMCG industry makes it toughest for new entry or taking additional market share. Since nature of market is pure competitive, hence marketing practices from players are rigorous. Typical Challenges for FMCG brand owner retaining their market share and making a space in market Due to Following Reason. – The market is well matured, fully penetrated & developed. – Market dynamics are stable. -No market vacuum available. Best Matured organizations are available.
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