campagna-media-red-leve-uk-primavera-2023

SPRING 2023

ADVERTISING CAMPAIGN BRAND AMBASSADOR

The face of the new advertising campaign is Gerard Butler, U-Power’s new brand ambassador.

Gerard Butler is one of the most globally recognised actors by both male and female audiences. He is engaging and talented in the role of the ‘macho’, King Leonidas in ‘300’ but has also played the romantic, like his role in ‘P.S.: I love you’.

Butler represents the authentic spirit of U-Power, strong and vigorous but at the same time ready to get his hands dirty for every need: he eliminates the distance of the impeccable models typical of the fashion world, merging fully into the real world of work, of everyday men and women.

Shown in the picture: Cedar shirt in Westlake Blue, Romeo jeans in Guado Jeans, Gang safety shoes from Red360 range.

LIGHTNESS

The essence of this revolutionary shoe is its lightness: designed to satisfy every worker, Red Leve is the lightest U-Power shoe ever. Our Research and Development team chose to use an ultra light anti-perforation insole and a sole in new generation PU that optimises the weight of the shoe without sacrificing performance.

FRESHNESS

The high tenacity fiber upper ensures excellent breathability. In addition, the wingtex air tunnel lining guarantees a high dispersion of humidity.

CAMPAIGN ARTICLE

Comfort is ensured by the use of the innovative anatomic U-Power Original footbed, in soft and light polyurethane, breathable and antibacterial.

COMFORT DESIGN

Sport derived, the look and design of this shoe is captivating, it enables the workers to be safe and look good at the same time.

My choice!

SCOTT BRADLEY S1P SRC ESD S1P SRC ESD RV20144

MATT

S3 SRC CI ESD

S3 SRC CI ESD

S3 SRC CI ESD

S3 SRC CI ESD

PETER

S3 SRC CI ESD

RV20044

RV20104

RV20014

RV10204

RV20024

THOMAS

S3 SRC CI ESD

RV20134

CAMPAIGN ARTICLES

SPACE - SOFTSHELL JACKET WITH U-TEX MEMBRANE

Composition: 96% polyester, 4% spandex (320 gr/m²) U-TEX MEMBRANE

• Softshell jacket with U-Tex membrane that makes the fabric water resistant, breathable and windproof. Very comfortable and durable jacket with a soft micro-fleece inner lining.

• Central closure with zip. Ergonomic shaped sleeves for optimal fit, adjustable and detachable hood, adjustable Velcro cuffs and stretch windproof cuff with thumb hole.

• Equipped with two front pockets with fluorescent zips and adjustable anti-tangle drawstring inside. A mobile phone pocket on the chest with Free Sound technology closed with a fluorescent zip. Two large inside pockets. Additional thermosealed pocket on left sleeve.

• Shaped hem. Reflective tape on collar in the back. Tone-on-tone U-Power logo.

ATOM - ELASTICISED TROUSERS

Composition: 90% nylon, 10% spandex (260 gr/m²)

• Trousers in U-4 fabric (U-Power 4 way stretch), very comfortable, durable, soft on the skin, water repellent, breathable and quick drying. Equipped with two large front pockets, elasticated waist with an innovative retractable adjustment system.

• Accentuated rear yoke for greater protection of the lumbar region, reflective tape on the rear belt loop.

• Side tool pocket, multifunctional side pocket with concealed badge holder, two back pockets, one with flap and one with velcro safety fastening, two knee pockets with easy entry and hem binding, all in resistant polyoxford 600D.

• Two zipped pockets; side pocket and front right pocket.

• Triple stitching. Central fly with YKK zip and antiscratch button.

• Certified knee protection PPE CAT. 1 - EN ISO 13688:2013 , EN 14404:2004+A1:2010 WITH KNEE PAD ART. GC061BC

code: PE145BC col.: BLACK CARBON

code: FU187BC col.: BLACK CARBON

INTEGRATED STRATEGY

Planning an integrated media campaign allows you to:

• Create a positive effect of message redundancy in the target audience;

• “Meet” the user in different contexts and accompany him at different times of the day, increasing his familiar perception of the brand;

• To fulfill brand awareness and engagement objectives;

• Communicate for a prolonged period, exploiting the synergy between the platforms, ensuring continuity and optimising costs;

• Take advantage of the possibility of different advertising formats to communicate and interact with different audiences.

32.000.000

They give the possibility to conjugate high levels of coverage, frequency and rapid penetration of the target audience. In addition, it’s the tool with the greater potential of creativity and expressiveness.

ITV1: 10.000.000 contacts

ITV DIGITAL: 10.000.000 contacts

Eurosport: 5.000.000 contacts

Sky: 7.000.000 contacts

TOT IMPRESSIONS

9.300.000

Being present even when people watch TV on their own time.

TOT IMPRESSIONS

13.000.000

Promote the videos to reach a profiled target and increase brand awareness. On over 1000 websites, sport apps, entertainment, information and online shops.

• Prompt brand awareness;

• Geographic flexibility;

• Profiled target;

• High frequency contact thanks to the high loyalty of the tool.

TOT IMPRESSIONS

2.000.000

It efficiently gets the message across and it is a great tool to support digital media to reach the desired target.

Shown in the picture: Spock jacket in Grey Meteorite, Atom trousers in Asphalt Grey, Logan safety shoes from RED LEVE range.

INTEGRATED STRATEGY

INTEGRATED STRATEGY

9.300.000

Shown in the picture: Wink jacket in Dark Green, Horizon trousers in Dark Green, Yellow safety shoes from RED LION range.

U-Power has always undertaken digital initiatives to support tv campaigns, in order to optimise coverage and ensure a wide display of the product and greater brand awareness.

• U-Power’s presence is multi-channel as it uses all social media such as Instagram, Facebook, LinkedIn, TikTok, YouTube and Twitter. These tools are used to keep end users updated on our products and initiatives.

• YouTube is used as an information tool for retailers and end users. The videos present new products and new ranges, exploring technologies, materials and different uses, so that the choice of the shoe is always the most functional in terms of the area of use and work practiced. There are 2 different formats: the format with Michele Montagna, kinesiologist and posturologist, who explains the benefits to the musculoskeletal system, a format characterised by a more technical-scientific vision. In the second format there are Claudio Ferrari and Giulia Mura, safety shoe and workwear experts, who specifically describe the main features and technologies of each product.

Shown in the pictures: Spock jacket in Deep Blue, Atom trousers in Deep Blue, Ryder safety shoes from RED 360 range.

2.000.000 tot impressions

Shown in the picture: Willow padded shirt in Yellow Pepita, Tommi jeans in Black Carbon, Matt safety shoes from Red Leve range.

OFFICIAL SPONSOR 2022/2023

INTEGRATED MEDIA CAMPAIGN

SPRING 2023