CIOB media pack 2018

Media Pack 2018

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Media Pack 2018

The core audience of CIOB Media is the membership of the Chartered Institute of Building. The largest body of construction professionals in the UK with over 37,000 members. CIOB members work throughout the construction industry at all levels and are key influencers of policy, best practice, building design and the supply chain. CIOB members receive our magazine Construction Manager as a key member benefit. Through the provision of high quality news, specialist technical material on subjects like BIM, free CPD content and tie ins with other industry bodies, the reach of CIOB Media encompasses over 120,000 construction professionals across its multi channel platforms.

Working in senior positions including Tier 1 contractors, consultants, housebuilders, local authorities and client side both in the UK and globally, our audience delivers projects up to ÂŁ1bn.

Our audience also work within SME’s typically at director/owner level, managing the organisations that form the backbone of the UK construction industry.

CIOB Media reaches every type of construction professional from project managers, commercial directors, building surveyors, FM specialists and Operations Directors to BIM experts, architects and engineers. This makes CIOB Media an essential tool for influencing the specification of building products both at design phase and throughout a project and influencing supplier choices on everything from software to PPE.

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Media Pack 2018

Reach: • CIOB Core audience Online.

• International Members of the CIOB • UK and Overseas professionals interested in global oppoutunities and news.

• Unique website visitors 72,500 March 2018

Reach: • CIOB Core Audience in print 30,699 (ABC audited circulation July 2016 to June 2017)

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Construction manager|CPD

Our reach CIOB Members (Core Audience)

Reach: • CIOB Core Audience Online.

• Professionals in need of BIM Information • The BIM Community • Unique website visitors 22,000

Reach: • CIOB Core Audience in print.

• CIOB Core Audience Online.

• Construction professionals looking for training content.

• A multi discipline audience.

• CM CPD registered e-learners 16,100

Constructionmanagermagazine.com Reach: • CIOB Core Audience Online 32,000

(CIOB Membership Mailing List updated weekly)

• Unique website visitors 41,268

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Construction Manager Magazine Media Pack 2018

Circulation: l 30,699 CIOB members monthly. l The largest circulation of any UK construction tile. l Only major construction title to still be ABC audited.

Content Construction Manager provides high quality analysis, features, technical content and CPD. Construction Manager is edited by Will Mann, who has almost 20 years’ experience as a journalist and editor in the construction and built environment sector.

Design Re-designed and refreshed in 2017 to reflect the needs of the CIOB membership. Shortlisted for 4BSME, IBP and PPA Awards.

Key features of the re-design include: l Easy navigation. l A greater focus upon technical content. l In depth analysis and longer articles on key industry issues. l More interviews and interaction with industry experts. l Editorial direction informed by a select editorial board of industry experts.

What’s an ABC? An ABC is the recognised industry gold standard of circulation auditing ensuring that every copy of a magazine is being delivered to an individual. All major news publications are ABC audited and quote an ABC rather than a readership figure.

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Readership research

n 41% Of CIOB members work

in organisations employing over 500 staff Includes the UK’s top ten contractors; l Balfour Beatty l Skanska l Laing O’Rourke l Morgan Sindall l Kier l Galiford Try l Vinci l Costain l Willmott Dixon These organisations deliver the major commercial, public sector, housing and infrastructure projects across the UK. *Source: Audit Bureau of Circulation - July 2016 to June 2017

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Display advertising Media Pack 2018

Display Insertions 1

5

10

DPS £4,800 £4,400 £3,900 Full page £3,000 £2,650 £2,300 Half page £1,600 £1,400 £1,100 Quarter page £900 £795 £650 Inserts

Up to 20g - £2,300

Readership research What is the average value of the projects you work on?

Benefits: lT argeted messaging to the largest circulation in the UK market

the CIOB Audience in print of 30.699. lE stablish and build a brand in a high quality editorial environment. lC ampaigns booked with CIOB Media taking in both print

30%

24%

and digital see a stronger response to their digital aspects than online only campaigns.

For costs on heavier items please call the sales team on 020 7490 5595.

Classified

Full Page £2,000 Half Page £1,000 QuarterPage £500 Eighth Page £250

Out of print?

A recent opt out campaign asking CIOB members to only receive a digital copy saw a 1% uptake. Print clearly remains highly important to our audience. Although more people do digest news online print is still the preferred format for in-depth and detailed content.

Special Positions

Inside Front Cover Outside Back Cover 1st Right Hand Page 2nd Right Hand Page

£250 £300 £150 £100

n % £100k - £300k n % £300k - £500k n % £500k - £1m n % £1m - £3m n % £3m - £5m n % £5m - £10m n % £10m+

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www.constructionmanagermagazine.com Media Pack 2018

Reach: lT hree weekly newsletters each sent to over 50,000 CIOB members and construction professionals. l4 1,268 unique monthly visitors driven to

constructionmanagermagazine.com Are people reading?

CM Newsletters achieve an average 18% open rate and a 16% click through rate contributing to 90,000+ pages viewed on a monthly basis.

Readership research

Content: ConstructionManagermagazine.com provides up to date coverage of the issues affecting the construction industry.

Content from the print version of Construction Manager magazine is also available digitally here making the valuable CIOB perspective available to the wider industry and attracting NEW subscribers.

Looking for further reach?

The online CIOBmedia portfolio reaches architects, architectural technologists, engineers and surveyors.

This makes CIOBmedia an excellent tool achieve and retain specification.

n 72% of CIOB members

work in roles that require them to source and specify building products and systems. This gives our core audience a volume of specifiers higher than the total circulations of our nearest competitors.

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Digital advertising Media Pack 2018

Benefits:

Website Banners

lP romote messaging on newsletters online to over 50,000

CIOB members and construction professionals.

Monthly space rental

LEADERBOARD

basis. Banners booked

l Daily exposure through banners on the main site.

on the main site benefit

l Track responses and drive website traffic.

from traffic created

l Site takeovers, video hosting and pop up options available.

by all newsletters.

Average unique monthly

MPU

Newsletter Banners

visitors 41,268.

Newsletters are sent on Monday, Wednesday and Friday to a total list of 53,505 per email.

LEADERBOARD

4 X FRIDAY

Newsletter Banner Rates Three runs available each month each consisting

SKYSCRAPER

4 X TUESDAY

SKYSCRAPER

4 X MONDAY

LEADERBOARD

SKYSCRAPER

LEADERBOARD

BUTTON

Main Website Advertising Rates Leaderboard: £1,600 per month MPU:

£1,600 per month

Button:

£800 per month

Readership research How many people are employed in your organisation?

of four newsletters.

4 x Leaderboard: £1,600 4 x Skyscraper:

£1,600

24% 37%

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n % 1-10 n % 11 - 20 n % 21 -50 n % 51 -100 n % 101 - 300 n % 301 - 500 n % 500+

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www.globalconstructionreview.com Media Pack 2018

Reach: lN ewsletters sent three times weekly to over

48,000 CIOB members and construction professionals globally. l7 2,500 (March 2018) monthly visitors to

www.globalconstructionreview.com Who reads GCR? Launched in 2013 for overseas members of the CIOB, GCR readers include: lS enior executives of a companies that win work

abroad, looking to understand how markets are developing and what their competitors are doing. lP rofessionals hoping to find work overseas

using GCR to see where the opportunities are. lP rofessionals working in government, responsible

for procuring major public works interested in how their counterparts around the world are providing good value for money for citizens.

Content: GCR is an online news and analysis site designed to help business leaders and policy makers understand the forces influencing the built environment business globally. GCR tracks the flow of money, talent and ideas across borders.

GCR is edited by Rod Sweet a former editor of Construction Manager. His books include “Building Modern China” (2009, Chartered Institute of Building).

He has written extensively on built environment technology, innovation and global trends.

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What does GCR Cover? lW ho’s winning work abroad – contractors, design firms, consultancies – what, where, why and how? lT rends and company news: Transnational

mergers and acquisitions, strategy innovations. lM arkets: Where the work is coming from: major private

and public investments in commercial property and infrastructure. Tracking hotspots. lN ew thinking on how cities are renewed, and developed

in light of resource scarcity, climate change, and population growth. lA dvances in materials science affecting the performance

of buildings, especially their energy consumption. For instance, new cooling or heating techniques. lH ow digital technology is changing the way

projects are executed. lN ew ways of financing projects: PPP, for instance

(public-private partnerships).

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Digital advertising Media Pack 2018

Benefits:

Website Banners

lP romote messaging on newsletters online to over 50,000

Monthly space rental basis. Banners booked on

CIOB members and construction professionals.

the main site benefit from traffic created by all

l Daily exposure through banners on the main site.

newsletters. Average unique monthly visitors 72,500.

l Track responses and drive website traffic. l Site takeovers, video hosting and pop up options available.

LEADERBOARD

Newsletter Banners Newsletters are sent on Monday, Wednesday and Friday

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LEADERBOARD

4 X FRIDAY

SKYSCRAPER

4 X TUESDAY

SKYSCRAPER

4 X MONDAY

LEADERBOARD

SKYSCRAPER

LEADERBOARD

SKYSCRAPER

to a total list of 53,505 per email.

MPU

BUTTON

Newsletter Banner Rates

Main Website Advertising Rates

Three runs available each month each consisting

Leaderboard: £1,600 per month

of four newsletters.

Skyscraper:

£1,500 per month

4 x Leaderboard: £1,600

MPU:

£1,600 per month

4 x Skyscraper:

Button:

£800 per month

£1,600

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www.bimplus.co.uk Media Pack 2018

Reach: lT hree newsletters sent each week to over 50,000 CIOB

members, construction professionals and BIM specialists. l2 2,000 unique monthly visitors driven to BIM+.

Big Industry Mystery?

BIM has been the major buzzword in construction for several years. Building Information Modelling is the process of managing the data generated by a construction project in order to improve both the efficiency of the construction process and the design of the finished building. BIM promotes greater communication and transparency between the project team and client on the design of buildings. It’s perhaps best to think of BIM as simply digital construction - this can cover everything from designing buildings with software and specifying products digitally to managing the project management process and documentation.

Content: BIM+ is aimed at any person working in the built environment that has an interest in or wants to learn about

Awards: BIM+ won Best SME BIM website at the RICS BIM4SME awards: ”…(BIM+) adds greatly to the debate with fantastic content and great features: an authority for up-to-date BIM news, best practice, projects and technology.”

the digital revolution that is taking place in the industry.

This ranges from those that are just beginning their digital journey to those that are leading the charge towards digitalization.

People reading BIM+ will learn about the latest innovations and trends and receive comment from the thought leaders in our industry. While primarily a business resource BIM+ also provides a reflective community to consider our digital future.

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Digital advertising Media Pack 2018

LEADERBOARD

main site benefit from traffic created by all newsletters.

Unique monthly visitors 22,000.

4 X MONDAY

Banner Rates LEADERBOARD

Leaderboard: £1,600

LEADERBOARD

4 X THURSDAY

SKYSCRAPER

Monthly space rental basis. Banners booked on the

SKYSCRAPER

Website Banners

MPU: £1,600 Newsletter Banners MPU

Newsletters are sent on Monday and Thursday to a total list of 50,015 with 17.0% open rate.

Banners have received an impressive 20%+ CTR! Banner Rates 4 x Leaderboard: £1,600

Readership research

Site Sponsorship:

What is your annual salary?

A 12 month tailored package of media, advertising, sponsorship, content promotion and event attendance providing high level engagement with

16%

the BIM and AECO community.

20% 19% 16%

n % Up to £20k n % £20 - £30k n % £30 - £40k n % £40 - £50k n % £50 - £60k n % £60 - £70k n % £70k+

Rate: £15,000

Commercial partners

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Bespoke emails Media Pack 2018

Benefits: lY our content sent to the CIOB Core Audience online of over 30,000 opt ins. lC o-branded with Construction Manager to ensure a high

open rate and create association with the trusted Construction Manager brand. lB espoke emails achieve an average 20% open rate

with click through’s from 4-13% lT he most effective way to communicate a message

to the CIOB audience online.

Availability 4 X MONTH Four bespokes available each month sent every Wednesday at 10.30. Competition for bespoke emails is very high so it’s advisable to book two months in advance of intended distribution!

Rates Bespoke Email only - £1,750 Bespoke Email with all click data - £2,350 What’s working?

The most successful bespoke emails are clear and simple with no more than three click through links. The examples on this page were highly effective, enabling Autodesk to promote downloads of an ebook and Kingspan Insulation to drive app downloads.

BSI Case Study BSI chose Construction Manager bespoke emails to publish their Little Book of BIM – a practical guide on BIM adoption. The guide was published via a bespoke email to 35,280 recipients achieving a 20% open rate and an exceptional 20% click through rate with 1,419 downloads of the guide.

Readership research Which of these best describes the position that you hold in your organisation?

16% 38%

26%

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n % Owner n % MD n % Director n % Senior Manager n % Middle Manager n % Trainee

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Training and professional development Media Pack 2018

Reach: CPD articles are an opportunity to engage with the CIOB membership and wider AECO industry on a chosen topic. Articles enable sponsors to demonstrate their expertise on key issues and publish detailed technical information to our audience.

Each article is linked to an online test that CIOB members must complete in order to obtain a CPD certificate. A database of email addresses/leads are passed to the sponsor for follow up.

Package l Four page article in Construction Manager reaching 30,699 CIOB members. l Online article promoted to a mailing list of 58,000. l Five question online test. l Access to all respondent data.

Investment: ÂŁ4,500

Broad Appeal The quality and range of content on the CPD site attracts a multi discipline audience illustrated in the respondent data below.

Data Capture: lD etails captured include job title, company, CIOB membership grade and email address. lT ypically 400 responses to an online article 600+

to print and online. lD ata is provided to the client a full six weeks after

publication. lC M will retain the respondent data as a separate marketing

mailing list that can be used on future campaigns.

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s we can roll the the digitalisation ll start to collect see more evidence found and paths e the process better.”

ven a consideration? was also promoted improve health and y are BIM and health ogether, as Steve ist groups at ECA, nk that connect th and safety has ooking at this sk assessments e.” d that on HS2 health ir future thinking o understand how ce the existing nk health and M to expose risks e-cycle. At the proof of concept.” or all clients, dam McCall made nts being able to hree driver to enable

d this position e health and safety ing that contractors r: “Looking at a wouldn’t dream of health and safety manager is a fair on’t get the value.”

as in some s been a lost . The other ord [Brexit] has bed a bit of mentum.” tons Manches

ealth and safety, d productivity ts of BIM is still an k, even a year after o force. Until these demonstrated, tractors, designers o fully engage with ill battle.

CM’s BIM survey 2017 results analysed During January and February, Construction Manager once again surveyed our readers to gauge how user trends had moved since the 2016 survey. Here’s what the results revealed.

The respondents The survey had 392 respondents, including 63 clients, of which 41 worked in the public sector and 22 the private sector. And 42 said they were project managers either working in the private or public sector.

Spendingwise, our client respondents were also drawn from across the spectrum, with roughly a third in the £10m or less bracket, a third in the £10m-£100m and the remaining third bigger spenders with budgets of between £100m and £1bn plus.

In terms of other respondents there were 55 tier one contractors working for

companies with a turnover of £100m or above and 24 below that figure; 16 tier two, or specialist contractors; 105 said they were design consultants; 22 cost consultants; and 65 were people in other Research - Asking the Industry disciplines in the built environment.

Thel values of contracts respondents S ponsorship of a survey that gathers the thoughts of the were procuring or working on in the coming year were also spread: a third industry on key issues. working on projects of £10m or under; laC third reated in partnership with the Construction Manager team. roughly in the £10m-£100m range; and a third were £100m-£1bn or above.

l 1 5-20 questions with input from the Construction Manager

As a client, what are your requirements on BIM ?

We ask for Level 2 BIM as a contractual requirement on 100% of our projects We ask for Level 2 BIM as a contractual requirement on most projects (over 50% by number or value) We ask for Level 2 BIM as a contractual requirement on some projects (under 50% by number or value) We ask for BIM, but our requirements will be below Level 2 We ask for BIM, but our requirements will go beyond Level 2 We do not make BIM a requirement on our projects, although teams are free to use it Other

0%

10%

20%

30%

40%

50%

How many past and current projects has your organisation been involved in that use Level 2 BIM? 2016 2017 2016

2017 2016

n None n 1 - 3 only n 4 - 10 n 10 or more n Other

2017 2016 2017 0%

10%

20%

30%

40%

50%

2018

Online Research Project Format: Online Survey.

Promotion: 2 x Bespoke eshots; MPU Pop Up; News stories.

Reach: CIOB Audience of 30,000+ via

As a client what are your team on research direction. requirements on BIM? Turning to about BIM, we lT the hequestions full research data is shared with the sponsor and can be first of all asked our client group about their BIM used demands.to Chiming with the inform a future sales and marketing initiatives. sentiment of the round table, the results arguably that BIM's of progress is lF confirm ull details all participants taking the research are made unlikely to be client driven. Almost half available to the (49%) said they did not make BIM asponsor and can be used to highlight targets requirement on projects, though teams direct follow up activity. were freefor to use it. In 2016 45% of clients said they did not make it a requirement. In this year’s survey 20% of clients said they currently asked for BIM Level 2 on all projects, compared with 23% last year.

Broken down into client type, the survey offers some interesting results: l 38% of those from central government departments said that they make BIM Level 2 mandatory on all projects, while 23% said it wasn't a requirement. l Only 17% of other publicly funded clients asked for it on 100% of projects — and 62% said not at all. l In the private sector 11% said they demanded Level 2 BIM on 100% of projects, with 50% not at all.

bespoke eshot and 41,000+ via website

How often have you encountered BIM as a contractual requirement when bidding for new work?

Again results were patchy, showing there is still some way to go for centrally-funded government projects to take on board the BIM message. The survey shows that just 27% had encountered BIM on over 50% of central government-funded work and this was down to 14% for public projects outside of those funded by central >

Rate: £7,000

2017 2016

Research projects Media Pack

unique monthly visitors.

Rate: £5,000 Print and Online Research Project Format: Online Survey and print article in magazine.

Promotion: 2 x Bespoke eshots; MPU Pop Up; News stories in print and online.

Follow Up: 4 page features in magazine highlighting key findings.

Reach: CIOB Audience of 30,000+ via bespoke eshot and 41,000+ via website unique monthly visitors and 31,157 readers of the monthly magazine, Construction Manager.

CONSTRUCTION MANAGER | APRIL 2017 | 31

31

21/03/2017 11:19

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Roundtable events Media Pack 2018

Sponsor benefits Chaired by the Construction Manager Editor, a round table event enables a sponsor to interact with an elite and exclusive guest list, contribute to a debate and network with the delegates on the day. A perfect opportunity to gain valuable face to face

Readership research What type of private-sector building projects are you mainly employed on?

time with leading figures from the construction industry and chosen relevant specialist industry bodies including high level members of the CIOB. Who’s on your list?

Through the CIOB membership list and our extensive range of contacts we are able to put together select panels, tracking

44% 35% 40%

down experts on your subject and individuals from specific companies you are looking to work with.

Reach: lE xtensive networking opportunities with the 8-10

professionals on the day. lT he printed article in Construction Manager reaches

the CIOB Core Audience in print of 30,699.

n % Private residential n % Office n % Retail n % Leisure n % Mixed use n % Other

lN ewsletters promoting a digital version of the article

reach the CIOB membership and wider construction Audience online of over 57,000. lO nline article available to 41,268 unique monthly

visitors of www.constructionmanagermagazine.com.

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Roundtable events Media Pack 2018

Key benefits

Readership research What principal type of building activity do you/does your employer undertake?

l An opportunity to engage and network with select AECO professionals,

key figures from the CIOB and industry experts. l Branded editorial content in CM, CM Online and social media

Readership research What type of public-sector building projects are you mainly employed on?

providing exposure to our complete audience. l Leads for follow up provided by a CPD version of the article. l Your brand promoted as a thought leader on a specific agenda

34%

61%

35%

produced in collaboration with CM. l A multi layered approach enabling engagement with the UK

27%

construction industry on key issues.

50%

n % New build n % Refurbishment n % Conservation n % Repair and maintenance n % Other

CIOB MEDIA April 2018.indd 16

Sponsorship Fee: ÂŁ10,000

37%

n % Housing n % Healthcare n % Transport n % Utilities n % Education

n % Libraries n % Museums n % Public spaces n % Others

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Webinars Media Pack 2018

An online seminar enabling sponsors to present to a live audience online.

Readership research Of these academic qualifications, which is the highest that you possess?

Moderated by a Construction Manger, BIM+ or GCR editor with a live Q&A with online participants a webinar is a truly interactive piece of online training. Clients can choose a line up of presenters to commentate on subjects directly related to their products or services. Details of all online

15%

participants are passed to the sponsor for follow up.

Reach: l Bespoke emails promoting registration for the webinar and promoting

27%

37%

the recording of the webinar reach the CIOB membership and wider construction audience online of over 57,000. l Extensive engagement with the live audience on the day.

Typically 250+ professionals.

n % Masters n % BSc/BA n % HNC/HND n % NVQ level 4-5 6 n % NVQ level 1-3 n % Other

CIOB MEDIA April 2018.indd 17

l CPD video of the webinar available to 16,100 CPD users.

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Webinars Media Pack 2018

Readership research Which of these professional memberships do you hold?

Key benefits l A one hour event online with live PowerPoint presentations

and audio commentary. l A full promotional programme to source online participants and

promote the video of the finished webinar. l Assistance in sourcing industry professionals to present on your topic. l Details of all webinar participants that attend on the day and anyone

66% 22%

signing up to attend the webinar.

Sponsorship Fee: ÂŁ7,000

n % CIOB n % ICIOB Incorporated n % CIOB Associate n % RIC’s n % CIAT n % ICE n % RIBA n % CIBSE

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Factory visits Media Pack 2018

A factory visit is an article revealing the detailed processes involved in manufacturing a building product. The complete process is covered including the sourcing of raw materials, key parts of the manufacturing process, logistics and site delivery and even how the product is recycled at the end of its life.

73% of the CIOB membership work in roles requiring them to source and specify building products and systems. A factory visit is an opportunity to educate them on how to make an informed choice or to re-enforce their buying habits. Revealing the inherent properties gained during the manufacture of a product enables clients to highlight elements that can make specification of a product more attractive to our readers.

CIOB MEDIA April 2018.indd 19

Reach: lT he printed article in Construction Manager reaches the CIOB Core Audience in print of 30,699. lN ewsletters promoting a digital version of the article reach the CIOB membership and wider construction Audience online of over 57,000. lO nline article available to 41,268 unique monthly

visitors of Constructionmanagermagazine.com.

Factory Visit - Key Benefits lA half day with a Construction Manager editor and a photographer. lA four page article in Construction Manager taking the reader through your process. lA full promotional package pushing your article to our complete audience.

Sponsorship fee: ÂŁ6,500

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Advertising tech specs Media Pack 2018

DPS Trim 255 H x 416 W Bleed 261 H x 422 W Type area 245 H x 406 W Page Trim 255 H x 208 W Bleed 261 H x 214 W Type Area 245 H x 198 W 1/2 Page horizontal

188 W x 115 H

1/2 Page vertical

92 W x 235 H

1/4 Page vertical

92 W x 115 H

1/4 Page horizontal

188 W x 54 H

(milimetres)

Bespoke Tech Specs HTML Template to be integrated with the CM template with all links and images.

Deadline - 2 days prior to distribution.

A design service is available for an additional £350. Deadline - 4 days prior to distribution.

All Website Banner Sizes

Copy and Distribution Dates.

June – Deadline – 11th May – Distribution – 29th May July/Aug – Deadline – 14th June – Distribution – 29th June Sept – Deadline – 10th Aug – Distribution – 25th Aug

Skyscraper

140 x 600

MPU

400 x 400

Button

150 x 150

Oct – Deadline – 14th Sept – Distribution – 28th Sept

All Newsletter Banner Sizes

Nov/Dec – 12th Oct – Distribution – 26th Oct

Leaderboard 728 x 90

Digital specifications

CIOB MEDIA April 2018.indd 20

Leaderboard 728 x 90

Skyscraper

140 x 600

We accept digital artwork only. Please supply artwork in

Banner Artwork Specs

PDF format - preferred format must be created according

Animated GIF File only.

to Pass4Press standards, the pdf should be pdfx 1.3

No flash animation.

www.pass4press.com, and using only Quark or Indesign formatting.

URL for click throughs.

Ensure that colours are CMYK, fonts are

All artwork to be supplied two days prior

enclosed and images are 300dpi resolution.

to go live date. Supplying incorrectly will

Copy contact: Heather@atompublishing.co.uk

delay your campaign.

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