DEVELON Video Highlights Brand’s New Vision for Future

Following January’s announcement about thecompany’snewbrandandsharedvisions for the North America market moving forward, DEVELON (formerly Doosan construction equipment) will provide further details in a new video.

The video went live on Feb. 27, 2023, on DEVELON’s North American YouTube channel.

“Thevideowillcommunicatethetimeline and heritage associated with the former brand, as well as highlight the brand’s new vision and generate awareness for DEVELON,” said Todd Roecker, vice president of growth initiatives in NorthAmerica.

“We are building momentum for the new brand as we work toward the full public launch.”

The video opens with information on the company’s long history in the construction industry and will transition into an interview with the CEO of Hyundai Doosan Infracore, Young-cheulCho.Chowillspeakonthereasoningbehindthenewbrandnameandintroduce the vision and purpose of the brand.

“When coming up with a new name, we had many ideas that could represent our brand’sdirectionandvalue,”saidCho.“That iswhywecameupwiththecombinationofthe two words ‘Develop’ and ‘Onwards.’ We believe these words show the brand’s purpose toadvancethedevelopmentofourworld with new products and solutions”.

The CEO of Hyundai Doosan Infracore, Seung Hyun Oh, also will be featured in the video and aims to assure DEVELON customersofthecompany’scontinuouscommitment to satisfaction and innovative solutions.

“I have witnessed all the changes our companyhasgonethrough,”saidOh.“From Daewoo to Doosan, and now DEVELON, even though the brand name changes, I can proudlysaythatourcorevalue,tosatisfythe needs of customers through endless product and technological innovation, hasn’t changed.”

Dedication to changing the future for customers and providing value beyond the product is of utmost importance for DEVELON, which is why the brand values will remain the same. DEVELON is excited about the opportunity to build a better future andcontinuetoevolvewiththeshiftingmarket. 