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HOFFMAN EQUIPMENT PRESENTS ‘MINI CONEXPO’ IN PISCATAWAY, N.J.
Meeting up for a photo op during the Hoffman Equipment open house (L-R) are Ion Warner, vice president of marketing and investor relations, Manitowoc Group; Glenn Ely, PKF-Mark III Inc.; Tim Watters, president of Hoffman Equipment; John Dengel, Construction & Marine Equipment Co.; and Zack Nyce, PKF-Mark III Inc.
Conor Beissle of HC Constructors, Lebanon, N.J., had his eye on the Grove GRT 8120 rough-terrain crane.
On Nov. 5, 2021, Hoffman Equipment didn’t want to host just any open house. After all, it had been more than a year since the dealer’s last event because of COVID-19, so it wanted to go big and bold now that it had an opportunity to bring customers back together again.
On a nice sunny day in Piscataway, N.J., the dealer presented its event, which some customers referred to as a “Mini ConExpo.” Hoffman’s open house showcased a wide variety of new products, including the latest from Manitowoc, Volvo electric equipment and much more.
“Manitowoc and Volvo have both just introduced some new products that I like to call ‘evolutionary,’” said Tim Watters, president of Hoffman Equipment. “We felt an open house would be the best way to get the news out about these machines and what they offer and why we think the market will appreciate the features they bring.”
Contractors from all around New Jersey and the metro New York area packed the dealer’s Piscataway headquarters to not only check out the new product offerings by Manitowoc and Volvo, but also Hoffman’s other product lines, including JCB, Astec, Bergmann, NPK and more.
“Nobody else offers fully electric machines like Volvo does,” Watters said, referring to two of the main stars of the show, the ECR25 mini-excavator and the L25 wheel loader. “Many are making prototypes, but the machines are available for sale today if you want to take one home with you. We just had one of them on demonstration with the New York Department of Sanitation, and that went really well. There is a lot of activity and interest around those two machines. We think they are going to draw people in here.”
Manitowoc also was front and center during the open house with its new MLC150-1 lattice boom crawler crane.
“The MLC150-1 replaces what had been the hole in the Manitowoc line for many years,” said Watters. “The machine that preceded it was a triple 5 and they stopped building that about eight years ago. The MLC150-1 is a 165-ton crawler crane and has all of the features and benefits of the new MLC line, except the moving counterweight.
(L-R) are Mark Servidone of A. Servidone Inc., Old Bridge, N.J.; Tim Watters, Hoffman Equipment president; Tim Cavalier of B. Anthony Construction, Old Bridge, N.J.; and Matt Jensen, Hoffman Equipment. One of the feature items on display at the Hoffman Equipment open house was the Volvo ECR25 electric compact excavator. Guests took turns trying to maneuver the machine by grabbing basketballs and tennis balls.
What that means is that it is extremely easy to assemble, disassemble and travel with. The crane is a great size for contractors — it’s a perfect contractor machine.”
Adjacent to the MLC150-1 was the Manitowoc MLC100-1 lattice boom crawler crane.
“That’s another machine, while it has been out for three years, it is still relatively new and we have sold some, but it’s still new enough that people will have an interest to come here and see it,” said Watters.
In addition to the two Manitowoc cranes were Grove GMK5250, GMK3050 and GMK6350 all-terrain cranes.
JCB, not to be outdone by the towering cranes, had a
see HOFFMAN page 122
Caleb Janho, representing Cedar Hill Landscaping, Somerset, N.J., took his daughters Raelynn (L) and Felicity for a ride in the Volvo ECR25 electric compact excavator. On a nice sunny day in Piscataway, N.J., the dealer presented its event, which some customers referred to as a “Mini ConExpo.”
The Volvo EC300E crawler excavator drew big crowds all day long. The EC300E has been newly enhanced with the very latest technology from Volvo, including a virtual dig-assist app, designed to deliver maximum productivity, efficiency and performance. Hoffman Equipment employees were on hand to help deliver customers the information they needed on machines, like this member of EAJ Machinery (R), who was interested in the Volvo L25 electric wheel loader.
