4 WAYS ARTIFICIAL INTELLIGENCE WILL TRANSFORM MOBILE APP MARKETING
1. AUTOMATED REASONING
Automated reasoning is an area of computer science and mathematical logic dedicated to understanding different aspects of reasoning.
With AI and machine learning, we can now program apps to have a certain ‘human-like’ ability by enabling them to reason for themselves without any real human intervention.
Once programmed, apps have the capability to analyze the actions of the users whilst in the app and make super quick decisions based on a number of factors.
2. LEARN PURCHASING BEHAVIORS
Up-selling to your current customers is the main driver of growth for any app company.
Gaining new users is simply too difficult, costly, and time-consuming.
Marketers need to be targeted and make informed and cautious decisions about who, what, and when they sell to their users.
3. RECOMMENDATIONS
A shocking 80% of app users abandon the app within 90 days from the initial download due to they fail to provide their users with fresh, relevant and engaging content.
With AI, can apply a learning algorithm to monitor the choices your users make while using your app, learn what their likes and dislikes are, and make relevant recommendations that keep them engaging with your app.
YouTube, Spotify, and Netflix are all examples of apps who have set up similar algorithms and are already using AI to enhance their user experience.
4. CONTENT WRITING
Whether it’s a push notification, email or in-app message, the content of the message needs to be carefully researched, written and agreed before it is sent to the end user.
From getting the wording right to ensuring there are a few elements of personalization, this is not as straightforward as some may think, and simply adds to a marketer’s already heavy workload.
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