4 Things the Best Public Relations Firms in Miami Have in Common

4 Things the Best Public Relations Firms in Miami Have in Common

In any major city you will find dozens if not hundreds of Public Relations Firms. It can be difficult to know where to begin when trying to choose one. Whether your public relations and marketing needs are local, national, or global there are four characteristics that the best Public Relations Firms in Miami will have in common.

1. Local Experience There is something to be said for enthusiastic, fresh talent but, nothing can top years of hands-on experience. Ideally, you want to seek a Public Relations Firm with management that has well-established experience in the Miami area. Typically, you want to seek a firm with top leaders that have at least 10 years’ individual experience.

Decades of local experience also lead to making important connections and expanding one’s network. In PR, having a strong, well-connected network is an important indicator of their potential to be successful.

2. Local Involvement Any industry for which networking is an important part should be a member of their local area chamber of commerce. Membership in organizations like the Greater Miami Chamber of Commerce show that a Public Relations Firm in Miami will have connections to the people they need for things like cutting through red tape and securing local media coverage. In addition, involvement in an organization like this means they are more likely to truly understand the local market business environment.

Part of the reason to go with a public relations firm over an individual PR expert is that you get a combination of skills and perspectives. As such, the best Public Relations Firms in Miami will have a staff that is representative of the local culture and demographics. In general, diversity is a key strength in PR and marketing.

3. National and Global Reach While ties to the local area are extremely strong indicators of an excellent Public Relations Firm, larger involvement and understanding of the PR world is also important. Often, propelled by technology and the internet, PR and marketing trends change at an alarming rate. It is important to hire a firm that stays current on these ever-evolving trends.

One way to discern if a firm stays current is if they have alliances and partnerships with national and global firms. Involvement with groups like this show that they are fully integrated into the public relations world at large and likely to have a keen awareness of trends.

4. Positive Reputation One of the best ways to get a sense for a Public Relations Firm Miami is to suss out their local reputation. Do you know someone that is a part of the local industry? Or, better yet, someone that has actually used a public relations firm in the city before? If so, ask them

about it.

Not everyone will have access to someone with first-hand experience, however. The next best thing after personal recommendations is the internet. Company reviews and even employee reviews on popular free sites can give you insight into the overall reputation of a firm, how professional they are, and how easy they will be to work with.