Marketing email writing tips for independent freight forwarders
A properly planned and executed email marketing strategy can be a very helpful way for independent freight forwarders to generate leads and convert prospective clients into returning ones. Email marketing can allow logistics companies to reach a large group of people while customizing the email content according to the needs and wants of the individual customers.
How email marketing can help independent freight forwarders to find new customers
Did you know that email marketing has an average ROI of 3600% and for some sectors, this ROI is even higher.
As a result, a large number of companies across all sectors are now increasing the budget of their email marketing campaign.
Consistently sending good content to your possible customers could elevate your credibility and help to build brand awareness.
Every email your send is not only an opportunity to connect with your audience but also a perfect chance to establish your brand identity.
Marketing email writing tips for people in the freight and logistics business
Focus on the subject line
Create a compelling preview text
Include Call toActions
Personalize the content
Be relevant
Include email signature
Determine your objective
While writing a marketing email always try to start with a killer subject line.
● Apart from writing a persuasive subject line, it is also important to nail the preview text.
● The ‘Call toAction’buttons are text buttons with a hyperlink that will direct the readers to a relevant page from where they can take further action.
● Instead of sending a generic email to all your potential customers, it is always a good idea to customize the email greeting and add a personal touch.
For example, if your goal is to advertise your cost-effective rates then make sure to revolve your content around freight forwarding rates and how your company can help to transport a shipment at the best market rate.You need to decide on your goal and focus on the key action you want your audience to take and build the email around that.
Lastly, keep in mind that not all emails should aim at selling something. Marketing emails can also be a great avenue for building your brand and create customer awareness and start some sort of a relationship with your potential clients.
