SNAP Community Action Month Brand Guide - Final

Community Action Month Logo Designed by Connor Olson

APPROVED LOGOS

The first logo is an example of growth and giving back to the community and shows someone throwing up leaves. The second logo is meant to show all the sides of SNAP as an organization and what they offer.

PRIMARY LOGO (GRAYSCALE)

PRIMARY LOGO (COLOR)

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SNAP Community Action Month Brand Guide

PRIMARY LOGO (VARIATION)

JUSTIFICATION

SNAP Community Action Month Brand Guide

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COLORS

To mend with the original SNAP logo as muh as possible, I decided to use the same colors to really push the mission of Live. Learn. Thrive.

#f36e25

R:243 G:110 B:37

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#4d4e4f

R:77 G:78 B:79

SNAP Community Action Month Brand Guide

#fbc115

R:251 G:193 B:21

#2cb34c

R:44 G:179 B:76

#14a1d0

R:20 G:161 B:208

TYPOGRAPHY

Raleway EXTRA BOLD

ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890!@# $%^ &*( ) -_= +?/>

SNAP Community Action Month Brand Guide

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SOCIAL MEDIA POSTS

Formated for Facebook and instagram and made to be recreated quick and easy but made to look profesional and consistent. Since the SNAP logo will be the profile picture and the CAM logo will be in the post, there was no need to put the CAM & SNAP logos together.

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SNAP Community Action Month Brand Guide

snap_wa

likes

SNAP Community Action Month Brand Guide

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APPEAL LETTER

Designed to show all the many programs that SNAP has to offer. Included is a foldable brochure, #10 business envelope, and a remit envelope.

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SNAP Community Action Month Brand Guide

3102 W Fort George Wright Dr Spokane, WA 99224

SNAP Community Action Month Brand Guide

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APPEAL EMAIL

Made to pull the viewer in and help them to empathize with the stories from neighbors who SNAP has helped.

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SNAP Community Action Month Brand Guide

SNAP Community Action Month Brand Guide

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Designed by Connor Olson