EXP Loose Branding Guide

BRANDING GUIDE

EXPLORE YOUR FUTURE

EXPLORE YOUR FUTURE

PRIMARY FONT

BRANDON GROTESQUE

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890!@#$%^&*()?

Brandon Grotesque is classified as a geometric sans-serif, heavily inspired by the typefaces of same classification during the 1920s and 1930s. It was designed to appear elegant through having a low x-height, a less common characteristic for sans-serif fonts.

This font family looks great in all caps and should be used that way. Great for headers, titles, and is used in the logo. Do not use this font for paragraphs or blocks of text.

Designed by Hannes von Döhren Spacing and kerning done by Igino Marini

SECONDARY FONT

Open Sans ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890!@#$%^&*()?

Open Sans is a humanist sans-serif typeface featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes.

This font fills in all the gaps where our primary font is lacking. Great for body text, flyers, handouts, letters etc. It has high readabilty and is an open source font.

Designed by Steve Matteson

EXP encourages project based learning through real world experiences that will beneďŹ t both the comunity, students, and EWU as a whole. EXP gives back to the community and the community gives back to the students which in return will grow EWU, the community and most importantly, give students the opportunites to grow and push themselves.