SCAD ATLANTA’S STUDENT MAGAZINE SPRING 2013 | VOL. 5. NO. 2.
ABOUT SCAN SCAN is a quarterly student magazine of the Atlanta location of the Savannah College of Art and Design. All editorial content is determined by student editors. Opinions expressed in SCAN are not necessarily those of the college. ÂŠ 2013 SCAN Magazine. All rights reserved. No part of this magazine may be reproduced in any form without written permission from the publisher.
FASHIONISTA A sequential art student’s perspective on fashion
4 PLAY A tour of our favorite music venues
SOCIETY OF SEX An exploration of the Madonna/whore dichotomy in modern culture
LEED ATLANTA A look inside Atlanta’s LEED certified structures
AN INTERVIEW WITH ROYALTY Meet the man behind King of Pops
STYLE Fashion Spread
STUDENT SHOWCASE An interior design and illustration design student are featured
CREATIVE WAYS TO SPEND YOUR SUMMER Discover what to do in Atlanta this summer
Spring quarter is my favorite quarter because the reward for finishing it is summer break. After a year of tough critiques and all-nighters that last entire quarters, the city celebrates our success. Saturated in pollen or not, the city comes alive again. In Atlanta, spring marks the start of beer/peach/barbecue festivals, neighborhood block parties, outdoor concerts and allergy attacks. It’s awesome.
ERIN WHITE EDITOR-IN-CHIEF
CAITLIN R. KEENAN
CONTRIBUTORS COVER PHOTO Photographer: Ryan Patrick
STAFF PHOTOS Photographer: Alexander Hadjidakis
FASHIONISTA Illustrator: Akiel Guzman
4 PLAY Photographer: Ryan Patrick
SOCIETY OF SEX Illustrator: Erin McManness
LEED ATLANTA Photographer: Samantha Osiecki
AN INTERVIEW WITH ROYALTY Writer: Hally Jospeh Photographer: Emily Schultz
STYLE Photographer: Stephen Archer Makeup Artist and Hair Stylist: Anya Mathis
CREATIVE WAYS TO SPEND YOUR SUMMER Illustrator: Alix Salzinger
CHECK OUT OUR OTHER PUBLICATION
INTERESTED IN BEING PUBLISHED IN THE CONNECTOR OR SCAN? Email Erin White at firstname.lastname@example.org or stop by the Spring House computer lab at 11:30 a.m. on Fridays.
ATLANTA’S SWEETEST MUSIC VENUES
Atlanta’s robust music scene owes a huge debt to the city’s variety of venues. Each concert spot flaunts a distinct personality, flair and appeal. The following four locations are just a small sprinkling of what our southern music mecca has to offer, but more than enough to stay on the cusp of what’s happening around town.
TABERNACLE Downtown When you set foot in Tabernacle, you know youâ€™re stepping on rhythmically hallowed ground. Born as a church, it was once a medical center and a House of Blues before a brief death and resurrection following the 1996 Centennial Olympic Games. Today the chandelier-adorned, wood-carved, acoustically-blessed venue spreads the gospel of good grooves with acts ranging from Sufjan Stevens to Luis Enrique, Soundgarden to Vampire Weekend, A$AP Rocky to The Raconteurs. The Tabernacle offers a spacious ground floor and two upper floors with seating and amazing overhead views of the stage. Also, the staff is sweet enough not to deliver you to the po-pos should they catch you crowd surfing. Expect to pay between $5 and $10 to park.
Marietta Street Artery
Old Fourth Ward
Terminal West lies on the west-
Chances are, if you were ever a
The Earl is your cure for dive
ernmost edge of Midtown and is
teenager/young adult in Atlanta
bar withdrawal and basement
one of Atlanta’s newest venues.
for any length of time, you’ve
music itch. The big plus is that it
Its modern rustic meets urban
been to the Masquerade. Broken also serves food. Located in East
industrial vibe courts such acts
down into four venue spaces,
AND WILL MATCH ANY COMPETITOR PRICE
Atlanta this spot looks like the
as Wick-It The Instigator, Donna Hell, Heaven, Purgatory and the The Buffalo, Ghostface Killah open-air music park, the Mas-
product of a shotgun wedding
and Mobb Deep. With
querade has hosted every
Clermont Lounge. While the
free parking, three reasonably
place can get pretty smoky,
priced bars, impressive ven-
metal/rap band you’ve ever
don’t let your inability to breathe
tilation for consistently cool
pretended not to like. They’ve
deter you from dining. The
environs and seizure-inducing
also hosted acts like Radiohead, menu, which features such
concert lighting, it’s easy to see
Passion Pit and Mac Miller.
items as jerk tuna, Irish nachos
why this place is a crowd favor-
Inside you’ll find dark, dank
and greenie meanie chicken,
ite. There’s even an outside bar
hallways that smell faintly of
is nothing short of tasty. This
with a sound system so smokers mold and dust, uneven won’t miss a beat. My only beef stairways and floorboards that
WE ARE THE
LOW PRICE LEADER
between Cracker Barrel and
unpretentious venue is known for acts like The Zeros, Red
is the small upper balcony which make you feel as if they’re about Kross, Snarky Puppy and Lee is cramped not ideal for enjoying to collapse mid-show. It feels Field & The Expression. Service a sold-out show. more like a haunted house than is friendly and drinks are cheap a music venue, and that’s really
but parking can be somewhat of
an adventure as the surrounding
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our right hand is buried
the inevitable tug-of-war. His hands,
down your left bra cup, wiggling,
once gentle and relaxed, push your
jiggling, tucking and tugging your
shoulders down towards his zipper.
breasts for the optimal shape/ex-
You both laugh, nervous. You steady
posure ratio. You put on a cardigan,
your position by grabbing the arm
just incase. You’re dressed 30 min-
rest. He pushes again. Your arms
utes early so you spend it posing and go ridged. You’re interested but it’s contorting in the mirror. You hesitate “too soon.” You squeeze his thigh between two perfumes; the one that
to reassure him without reassuring
smelled like musk and the one that’s him. You want his respect and you smells like soap. Your jeans were fit- want a second date. ted but not too tight. Your heels are pointed but not too tall or strappy.
He texts you the next day, “Are you
Your makeup is soft and angelic, and a Jackie or a Marilyn?” You don’t not dark and vampy.
answer right away so he asks how many partners you’ve had. The
He takes you to the West Side and
answer is 10. You make a completely
tells you about his post-collegiate
unscientific equations for the “right
trip to Europe where he learned that
answer.” (Real number)/2 = Socially
English is not the world’s language.
Acceptable Number. You type back,
You split the check. Equality, right?
five. You’re juggling now. Balancing
You learn that he lives a few miles
your inherent sexuality and the ex-
away in a townhouse he shares with
pectations he has for a woman he’d
his old college roommate. You kiss
date long-term. You’re engaging in
on the couch for a little bit before
the good-girl/bad-girl balancing act.
We shouldn’t shame each other for liking sex — sex is awesome.
You’re trying to be seen as sexual
the strength of her moral fiber by
person but not too sexual for fear
concealing her sexuality. She is sub- father and the boy becomes uncon-
mother and women who are not: The
of losing respect. The more sexual
missive, nurturing and, often, silent.
sciously threatened by the father’s
Madonnas and the whores. He uses
you are, the more questionable your
This is the type of woman that men,
presence in the mother’s life.
the Madonnas for emotional intima-
morals become. This subjective
sexual morality is, apparently, indic-
around them. This stage isolates the gorize women as who are like his
cy, trust and respect but cannot find Usually, this notion fades or reduces them sexually appealing. The male
ative of your worth as a mate. Think
The whore side of the coin does not
greatly. If it doesn’t, the affected
can only respond sexually to women
of it as a car. The more it’s driven,
adhere to feminine expectations.
male has tremendous difficulty re-
he feels are promiscuous or soiled
the more its value depreciates. As
She’s often aggressively sexual,
lating sex and love to another wom-
while trying to remain uninvolved
a woman, your job is to appear as if
brazen and unconventional. She’s
en. His only idea of affection from a
emotionally, as those feelings only
you’ve never been driven, but to also
the type of woman mother probably
women is that of his mother’s. He
are fit for the Madonna, regardless
run like you’ve been broken in.
then fetishizes women who remind
of his true feelings for her. After all,
him of his mother; women who are
we’re told men like women who are like their mothers, right?
This is what we call the Madonna/
The Madonna/whore dichotomy was
gentle, loyal and supportive. He can
whore dichotomy. This social con-
first identified by Sigmund Freud as
continue to feel those affections and
struct/artistic troupe labels women
a psychoanalytical complex that de-
closeness but sex with these types
The most famous historical example
of women will repulse him.
of the Madonna is the Virgin Mary
as either a Madonna or a whore. The velops, in some men, during oedipal Madonna is the idealized version of
development stage. During this peri-
and the whore, the assumed pros-
virginity and femininity. The Ma-
od, boys form a close bond with their To manage these anxieties with
titute, Mary Magdalene. Religious
donna is a woman who expresses
mothers, as they are most frequently women and sex, these men cate-
literature would have us believe that
Virgin Mary was a Jewish newlywed
Another, more modern example of
between being appropriate and sub-
but be aware of how little gender
who produced Jesus Christ from her this archetype are Betty and Veron-
servient and being openly sexual.
lines have advanced. Sex-shaming
womb without sex or a male DNA.
Just ask Betty Draper of “Mad Men”, runs deep in this country. And the
ica. Betty is the loyal, helpful, albeit
The Madonna upholds an impossible it boring, girl-next-door who pines
the perfect image of 1960s ideology
standards of femininity by fulfilling
and feminine expectations. Obedient, When girls call girls sluts for dress-
for Archie in a quiet, subservient
fact of the matter is we’re all guilty.
her duty as a woman, but without the way. She’s conventionally pretty and
supportive, soft-spoken. She’s
ing provocatively or having multiple
icky sex stuff that taints women.
sex partners, we perpetuate the op-
overwhelmingly pleasant. She’s the girl we figured Archie would marry
pression of women onto each other.
From her pedestal, Virgin Mary can
after Veronica left him for someone
Don has sex several times before
see right down Mary Magdalene’s
more interesting or rich.
then. All of these affairs are con-
Women judging other women gives
ducted with independent, assertive
license for men to, as well, and this
tunic. The other Mary in Jesus‘ life works as a juxtaposition to the
Veronica was portrayed as a cheeky,
and openly sexual women. This man
creates what’s socially acceptable.
Virgin. Magdalene is never men-
self-absorbed rich girl who spent
never turns down an opportunity
We shouldn’t shame each other
tioned as a woman of the night,
more time shopping than thinking
with these types of women, but
for liking sex — sex is awesome.
but the church and art history have
about Archie. Throughout the series, often rebukes the advances of his
To change our cultural, we have to
represented her as being a partially
Archie is torn between both women.
gorgeous wife because wives are for
change our mentality first. If a girl
or completely naked wanderer living
He can either have a safe, vanilla
kids, laundry and making
wants to sleep with you on the first
outside the mainstream standards
relationship or a superficial rela-
dinner — not sex.
date, it’s probably because she’s into
of Jerusalem. I’m not sure if she got
tionship with a superficial women.
along with the Virgin, but I’ll assume Those are the choices. This sucks they had some differences.
you, not because she’s a slut. As I watch the entire first five
for everyone. Women have to choose seasons of “Mad Men,” I can’t help
LEED ATLANTA TREY VEAL
Leadership in Energy and
neighborhoods must score a
Environmental Design (LEED) is
minimum of 40 points out of a
an international certification
possible 110. Homes must meet
program that promotes environ-
a minimum of 45 points out of
mentally friendly building and
a possible 136. There are five
renovation through creative
scoring levels. A minimum score
design. Certified projects must
results in a base certification, sub-
meet a set of prerequisites and a
sequently there are bronze, silver,
minimum score to qualify.
gold and platinum levels.
Commercial projects and
Perkins + Will
SILVER CERTIFICATION KNOLL ATLANTA SHOWROOM
Located at the corner of 14th
that is 76 percent post-consumer
Street and Howell Mill Road, Knoll
waste lead to Silver Certification. In
Atlanta’s new showroom is a prime
addition, the building uses FSC-
example of LEED certification gained certified wood and GREENGUARD by adaptive reuse of the old White
Indoor Air Quality certified Knoll
Provisional building. Extensive use
products. The redevelopment of the
of sustainable materials including
White Provisional also provided new
energy star appliances, recycled
office, retail and restaurant space as
building materials and custom
well as condo units.
flooring that is backed by material
GOLD CERTIFICATION SYMPHONY TOWER
The Symphony Tower is notable
detail. It was designed to include
recyclable materials to be deposited
for receiving LEED certification
green space on ground-level and
into a single place instead of using
before being built and again after
on a large roof garden. This green
traditional prepsorting methods.
space helps keep heat levels low
This reduces the amount of trash
by offering shade and organic mate-
being hauled to the landfill and
The building became the first high-
rials that are naturally cooler than
saves the the building owners and
rise to be pre-certified as a result of
asphalt and concrete. Storm water
tenants thousands of dollars per
its initial planning. At its completion, runoff is reduced by absorption in
year. The building was even designed
the building’s score was upgraded
the green space. The extra runoff
to put an emphasis on responsible
and it became the second building
as well as the condensation from
transportation by offering reserved
in the world to earn a Gold score.
the building’s systems are stored in
spaces for alternative fuel source
During its recertification in 2011,
an underground reservoir and used
vehicles and secure storage facilities
Symphony Tower earned a third
for irrigation, reducing the amount
LEED certification of Gold as a result of city water used. The building was of being 6.4 percent more efficient
designed to actively reduce waste
than what was initially predicted.
by using a single stream recycling program which allows the whole
The building’s many certifications
recycling process to be easier for the
were earned by attention to every
buildings occupants by allowing all
PLATINUM CERTIFICATION PERKINS + WILL
Architecture firm Perkins + Will
runoff. Water collected from runoff is is powered by natural gas. Through
call this extensively remodeled
stored and then used for 100 percent various other adaptive technologies
1980s structure home. The results
of the buildings toilets and irriga-
and the physical design of the
of this remodel are so extensive that
tion. Leftover water is filtered and
building, energy use has been
the building was viewed as a new
reintroduced into the water table.
decreased by 58 percent. Over half
construction and went on to be
Unpacked soil was used to allow
of the interior spaces have the ability
scored at 95 out of 110 possible
the treeâ€™s root systems to gain more
to be deconstructed and rearranged
points. This score earned it not only
oxygen. Plants with medicinal pur-
if the tenant so chooses and the
a Platinum Certification but the title
poses were used to promote Perkins design puts an emphasis on
of highest scored building in the
+ Willâ€™s commitment to wellness.
The structure of the building was covered in an energy efficient glaze
The ground level is currently home
The spectacular score comes as a
that helps control solar heat. Heat is to the Museum of Design Atlanta
result of an extensive list of innova-
further controlled by the use of pas-
and the four floors above house the
tions that Perkins + Will designed
sive sun shades on lower floors and
offices of Perkins + Will.
into this magnificent building. On
a large, deployable shade on the fifth
the exterior, a new urban plaza was
floor terrace which provides outdoor
constructed to improve the urban
space with views of Midtown.
landscape on Peachtree Street and provide event space for tenants.
Inside the building, maximized use
The landscaping utilizes extensive
of natural lighting allows for a 67
pervious materials to address the
percent reduction in the need for ar-
drainage issues in the area and
tificial lighting. The building includes
open areas around trees were
rooftop turbines that recycle used
enlarged to absorb more storm
air from inside into new fresh air and
Designing a building to earn some level of LEED certification takes much more than water saving toilets and recycled carpets. Creative thinking and the ability to innovate are what truly make these buildings.
With continued innovation and the drive to create a better city, Atlanta may soon reach its goal of becoming one of the top ten most sustainable cities in the nation as stated by mayor Kasim Reed.
Rooftop turbines recycle used air from inside into new fresh air.
THE SCORING PLAN USED IS MADE UP OF FIVE SEPARATE CATEGORIES:
Sustainable Site Credits Impact the project will have on the local ecosystem.
Water Efficiency Credits Efficient use of water both inside and outside the project.
Energy and Atmosphere Credits Energy efficiency and atmospheric effects of the project.
Materials and Resources Credits How sustainable the materials used in construction are as well as the projectâ€™s waste output.
Indoor Environmental Quality Credits The amount of accessible daylight and view the project offers its occupants as well as the interior air quality.
Bonus Level: Extra credits can be earned for the amount of innovation and creativity that are exhibited in the projectâ€™s construction.
Any project that is currently certified must undergo a recertification process every five years.
Perkins + Will 20
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AN INTERVIEW WITH ROYALTY THE KING OF POPS TALKS FAME, FLAVOR AND FAR-OUT POPSICLES
When Steven Carse first came onto the Poncey-Highland scene in 2010 with a cart full of homemade popsicles, he was more likely to be dubbed That Dude in a Lawn Chair than the King of Pops. It didn’t take long, however, for Atlantans to bow down to this new street treat and its laidback creator. With original flavors like pineapple habanero, coffee & donuts and blackberry ginger lemonade, these fresh takes on a summertime classic keep people coming back for more. After Carse lost his job as an insurance company analyst at AIG in 2009, he transformed a lifelong love of fresh fruit and smoothies into an appetizing new career. Inspired by the handmade “paletas” of Latin America, Carse created King of Pops (KoP), a company focused on creating organic popsicles using locally sourced ingredients from the State Farmer’s Market and the Dekalb Farmer’s Market. Starting out as a solitary popsicle cart on Highland and North avenues, the KoP brand has now grown throughout the
Southeast to Charleston, Folly Beach and cities throughout Georgia. With popsicle pushcarts popping up all over the city, Atlantans of all ages can grab a pop at festivals, farmer’s markets, restaurants, parks and street corners. For those seeking more adult pairings, a summer 2012 collaboration with Batdorf & Bronson offers caffeinated coffee pops at the Dancing Goats Coffee Bar in Decatur. Corner Tavern also serves “poptails” such as strawberry margarita, the bourbon cowboy and the loaded Arnold Palmer, because there’s nothing quite like a latte or margarita on a stick. For 2013, expect to see KoP trucks roaming the city, alcohol-infused “poptails” sold in liquor stores and pops being sold along the Beltline.
The King of Pops, Steven Carse.
Serving up unconventional flavors for $2.50 a pop, 29-year-old Carse is enjoying his reign as King. I spoke with him about coming up with the company’s name, brainstorming new flavors and his weirdest run-ins at the popsicle cart.
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Steven and his brother, Nick.
Hally Joseph: You went from an insurance company analyst to the King of Pops. What are the biggest differences in this career change?
HJ: When you started the comHJ: What are some of your fapany, did you anticipate the kind vorite conversations you’ve had of success you’ve had? or people you’ve met at the pop stand? SC: Definitely not! When I started my old brother, Nick, and I were talking SC: We’ve had a guy from Saudi AraSteven Carse: The biggest difference about running the company togeth- bia who had a KoP shirt already and for me was I had a job where I felt er, and we realized it wasn’t feasible knew about us, even before having a like one little cog in a giant for two people to try and do it. That pop. When he got home he sent us a company and now I have an opportu- shows you our expectations were picture of him on a camel. nity for everyone to be a big part pretty low: we didn’t think we could of, an opportunity to make an imhave two full-time employees, but Because I work at nights, outside pact. In the day-to-day operations, three years later we have 15. It’s movies, etc., there are a lot of it may be more work, but it’s more been a great and pleasant surprise, drunk people sometimes, people rewarding work. but not at all what we expected. who fall asleep right next to me. I can’t kick them out because it’s HJ: You were inspired by MexHJ: How did you come to choose not my property. That can be interican “paletas” to create your the name “King of Pops”? esting when a 10-year-old walks up popsicles. What’s the difference for a popsicle. between paletas and the typical SC: “King of Pops” was actually American popsicle? suggested by a friend of mine in New You’ll also definitely get people who York. In 2009, when we were just are just trying to get out of the airSC: In Latin America, popsicles are talking about the idea of the compa- port for a few hours on their layover more fruit-based. They definitely ny for three to four months, we dis- and because of how blogs work now, have inexpensive versions there as cussed potential names. There were they’ll come find us. It’s mind-blowwell, but what people tend to think a lot of opinions and a lot of name ing how fast the word spreads, and of as “popsicles” here are basically suggestions, and eventually it came all the people writing little tiny blogs colored sugar water, with artificial down to an elaborate voting process you’d never imagine, and how people flavoring. Our popsicles have no among friends. “King of Pops” won, come out to see you. artificial flavoring and are all and it was definitely much better high-quality ingredients. Instead of than all the others. Some others we an unhealthy treat, a paleta is simple were talking about were “Frozen and wholesome, made with real Man” and “Fresa Pops.” ingredients.
“IT’S BEEN A GREAT AND PLEASANT SURPRISE, BUT NOT AT ALL WHAT WE EXPECTED.”
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remember are the fig ones we make that are very heavy, but then again there are people that like those. We also had a carrot one that wasn’t great.
If there’s something new worth checking out, I’d take visitors to a festival or event. Atlanta has really great events that are unique, all over the city.
HJ: What process goes into brainstorming a new flavor?
HJ: When a friend comes from another state to visit Atlanta, what tour of the city do you take them on? Where all do you go to really show off Atlanta as you know it?
HJ: For people who are considering a big career change like yours, and trying to start their own company or idea, what advice would you give them?
SC: It’s pretty simple; there’s not as much brainstorming as you may think. If we get an idea, we try it. We’ll try anything once. Usually people like it, sometimes people won’t. We’ve had some that were no’s for all kinds of reasons, often times if we use too much pepper. Some I
SC: I like a bar called Church a lot, over on Edgewood Avenue. Maybe I’d take them to a Braves game. I’m all about just-starting businesses and local businesses, so maybe Cacao – I really like their chocolate. I also like the Octane Coffee Bar in Grant Park, and the Grant Park Farmer’s Market.
HJ: What are your best-selling flavors? What’s your favorite popsicle that you make? SC: The most popular is chocolate sea salt, by a landslide. Other popular ones are raspberry lime, strawberry lemonade, peach. My own favorite is banana pudding.
SC: I was thrust into it by losing my job. If you don’t have that kind of impetus, you need to set a date to start. You’ll go on and on trying to make everything perfect, but sometimes you just need to let go and get it out there and start working.
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DAVID PAULL FOURTH-YEAR INTERIOR DESIGN
Design of the built environment is one of the most formative aspects to our world. These places and spaces dictate societyâ€™s interactions, and thus form our individual worlds. Cities are grand networks of pocket communities all functioning around the aspects of economy, culture and community. Itâ€™s imperative to look at these networks and creatively problem solve on how to design systems that allow theses networks to function like a healthy ecosystem. Through focusing on our built environment, I strive to create spaces that find harbor in underutilized buildings in dense urban environments, to catalyze the creation of community around art and agriculture.
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ELYSE SALAZAR FOURTH-YEAR ILLUSTRATION DESIGN
â€œMistakes are the portals of discovery.â€? - James Joyce I think of my work as a perpetual series of experimentation. How do you make a project interesting to you? How can you turn a simple concept into a visual representation that is both convincing and inviting? For me, that is to try everything. Each project is like a leap of faith for my artistic capabilities. Creative evolution only exists through experimentation and occasionally experiments end in failure. Without failure, we may never discover those beautiful mistakes that lead to innovative creativity.
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