SOCIAL MEDIA UPDATE |
Keeping you IN THE KNOW
Social media is changing the business landscape
Customers love it More and more customers think it’s great for research, comparisons, reviews and complaining!
Switched-on marketeers are turned on by it Expert marketeers understand that true, compelling, relevant and useful content can tell a remarkable story. They know social media is the perfect vehicle to spread such stories. They are excited about how social media can help build relationships and increase leads.
Most business owners question it, fear it, loathe it Business leaders contemplate how to measure, resource and manage it. The times are changing fast and change is difficult to navigate.
Whatever you feel about it, here are two unquestionable merits of social media:
To experience these merits, embrace social media and do the following:
1. Social media is a fantastic filtering mechanism. Businesses that are embracing social media (those choosing to learn how to do it right for their customers) are finding that they are floating up to the top of the pile, becoming the bigger fish, standing out from the crowd... Smart businesses are using social media to give them a precious competitive advantage, one that is difficult to find in a high speed world which is increasingly loud and busy. 2. The dynamics between sellers and buyers have changed. One way push communication and intrusive marketing does not work anymore. Two way communication and attraction marketing is proving itself again and again.
• Make a plan • Shut up and listen • Love what you do and love your customers • Write and share valuable content that is interesting, relevant and useful to your target audiences • Don’t be a one way street have conversations • Build trust by being yourself, credible and consistent n
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