connected issue 109

INSPIRING SUCCESS

ISSUE 109

The official magazine for Chamber members

FLAGSHIP EVENT OF THE YEAR BIGGEST IN THE CHAMBERS 106-YEAR HISTORY PLUS. . . ALL THE LATEST NEWS FROM THE CHAMBER NETWORK

PLAY IT SAFE

this issue

6

20

26

CONTENTS

22

32 5

Chief Executive’s comment

34 17

Wellbeing update

6-7

Connect

8-9

Global Reach

22

Charity News

11

Inform

23

Charity of the Year

12

Protect

24

New Members

13

LSIP

26-34

Member News

Transform

36-37

Chamber Training

Marketing Insight

38-39

Chamber Events

14-15 16

20-21

CambsB2B

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welcome from the

EDITOR

Welcome ....

ISSUE 109 INSPIRING SUCCESS

The official magazine

for Chamber members

YEAR BIGGEST FLAGSHIP EVENT OF THEYEAR HISTORY IN THE CHAMBERS 106PLUS. . . ALL THE LATEST

ER NETWORK

NEWS FROM THE CHAMB

Chief Executive Charlotte Horobin Editor Sadie Parr Published and Printed by

Two months later and we’re still receiving such positive feedback about CambsB2B. We’re sharing a recap on the centre page spread in this issue and are pleased to announce dates for B2B North in June and B2B South in November.

After this issue connected is moving to a quarterly publication landing in Spring, Summer, Autumn and Winter. Please continue to submit your content by emailing marketing@cambscci.co.uk. Copy dates for the year are 25 March, 24 June, 23 September and 13 December.

Chamber network. Please turn to page 7 and find out how to sponsor a Chamber event or place an advert in connected.

We have a number of promotional opportunities through the Chamber to promote your company to the wider

SADIE PARR s.parr@cambscci.co.uk

www.xlpress.co.uk Design Helen Dwyer Advertising Sadie Parr s.parr@cambscci.co.uk Membership Team Montse Esquino 01223 209811 Jack Wilson 07564 054922 Kamla Sooriah 07955 439393 Chamber contact details Clifford House, 2 Station Yard, Oakington, Cambridge, CB24 3AH Tel 01223 237414 Email enquiries@cambscci.co.uk

• D IA RY DAT E S • FEB 2024

@CambsChamber Cambridgeshire Chambers of Commerce

@CambsChamber Views expressed in connected are not necessarily these of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/ or omissions. The editor reserves the right to make amendments without notification.

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Meet the Neighbours, Wyboston

15

Visit www.cambridgeshirechamber.co.uk

Cambridgeshire Chambers of Commerce

6

MARCH 2024

6

Customs Procedures & Documentation Training

13

Commodity Codes Masterclass

12

Supply Chain Workshop

Letters of Credit and Method of Payment Masterclass

1

5

Thinking Outside the Box, Peterborough

Import & Export Diagnostics Workshop

19

21

Opening Doors to Global / International Trade

7

CDS: New Customs for Exports/Imports

Business Leaders Lunch, Cambridge

6

Incoterms® 2020 Workshop

26

AEO Workshop

8

International Women’s Day, Huntingdon

comment from the

CHIEF EXECUTIVE

Chief Executive’s comments 2024 is set to be a tremendous voyage that will bring new innovative events, training and business connections.

In a world that is ever-changing, collaboration is a key pillar to success.

We are partnering with local businesses, authorities and other Chambers to bring you a new and inspiring calendar of events.

We kick-started our events programme in January where we were very pleased to host a roundtable event with Professor Jonathan Haskel who is an external member of the Bank of England Monetary Policy Committee.

As the latest Quarterly Economic Survey results indicate on page 14, business confidence is improving with over half of respondents expecting their turnover to increase in the next 12 months. It was therefore very insightful to hear from Jonathan as to what economic indicators the Monetary Policy Committee are watching closely. Whilst headline inflation is set to fall there are still pressures in the economy, especially around energy and labour costs, many of which, whilst declining, will not return to levels previously seen.

The roundtable was attended by members representing a broad range of sectors, from finance to technology, logistics to hospitality. The mood in the room was cautiously optimistic, although the battle for talent does not show any

sign of disappearing. Members indicated a strong will to work collaboratively to build local supply chains and capitalise on the great opportunities which our wider geography attracts. The forum was a great opportunity to understand the business sentiment at the beginning of what looks to be an interesting year.

The British Chambers of Commerce (BCC) Quarterly Recruitment Outlook was released mid-January indicating that over three quarters of firms responding in Q4 faced problems recruiting. Hospitality is the sector most likely to report challenges in hiring staff, closely followed by construction and manufacturing firms. Financial pressure of labour costs was also a factor for 68 per cent of companies responding. In this election year, and with a budget just weeks away, it’s vital that politicians start outlining how we can plug these gaps and support more people into work.

We will use the concerns of business to help shape our events programme to offer the information required to navigate these challenges. If you have a particular area of concern, please do let us know by emailing chamber@cambscci.co.uk.

The theme for this years Global Annual Conference, organised by the BCC, is ‘The Future of the Economy’. This annual event brings together business leaders, policy experts, media and government representatives to tackle important

business issues and create lasting change. Save the date – Thursday 27 June – in your diary. As soon as the booking link becomes available we will be sharing this on our website and across our social media channels.

National Apprenticeship Week takes place from 5-11 February and is a fantastic opportunity for us to showcase some amazing stories from across the region. Our comms team have been busy interviewing member companies and education providers across our geographical area to highlight the importance of apprenticeships and the benefits they can bring to an organisation. Please turn to page 28 to read more about what we’ve been doing.

Finally, please turn to the centre page spread for a full recap of the amazing CambsB2B event that took place in November at IWM Duxford. We’re delighted that this event will be repeated in November 2024, branded CambsB2B South, and in addition we will be holding CambsB2B North in June at KingsGate Conference Centre in Peterborough.

Chamber Patron Members

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We provide Chamber members with many opportunities to widen their network of business contacts – building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network.

Featuring a number of courses, including Construction for NonConstruction Professionals, Construction Programmes: Managing Time and Stakeholders and Construction Quality Management, there is so much on offer to suit what you are looking for.

CIOB Partnership The Chamber are delighted to announce we have confirmed a training partnership with CIOB Academy.

Members will now have access to discounted training courses (listed on our website) which can only be accessed by booking through us: https://www.cambridgeshirechamber.co.uk/training/

CIOB also offer CPD courses, featuring courses on decision making, GDPR and leadership and diversity. Some are free of charge and others have a small cost. You can book these directly with CIOB on their website: https://www.ciobacademy.org/cpd/ Zoe Brennan, Events & Training Manager at the Chamber, said: “Thank you Paul [Paul Colder, Business Development Manager at CIOB] for partnering with us on this training offer.

This will be a huge benefit to our members and we’re excited to be working with you, expanding the knowledge of business’ and ultimately helping their teams to grow and flourish.”

Inspiring Women’s Christmas Lunch Our Inspiring Women’s Christmas Lunch was a fantastic way to kick off the festive season, thank you all for joining us and contributing to the lovely atmosphere throughout the afternoon.

Orton Hall was the stunning setting and what a lunch they provided! Thank you to the team for hosting us and being brilliant as always.

Thank you to Claire Vane of Integrated Resources for opening the event, and Stephanie Creasey of Taylor Rose MW for hosting Heads or Tails. Well done to Catherine Lidgley of Pilot Fish for winning!

Of course, a special thank you goes to Claire Paul MBE, Assistant Director Skills at the Cambridgeshire & Peterborough Combined Authority for being our guest speaker. She was as inspiring as expected; a truly fascinating background and story behind her career.

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network and

KEEP YOUR BUSINESS CONNECTED

CONNECT

The official magazine for Chamber members

Promote your company in our magazine

Putting you in touch with people you want to do business with

The official publication for the Chamber puts you in touch with people you want to do business with. Content includes expert opinions, informative updates, local business success stories and exciting new opportunities.

MEMBER ADVERTISING RATES Quarter page

£70.00

Half page

£130.00

Full page

£230.00

The magazine showcases local events and covers networking, new business, market leaders, ones to watch, and so much more.

Inside front cover

£300.00

Advertorial full page

£170.00

Advertorial double page spread

£330.00

In addition to placing an advert you can also include leaflets in this publication which is read by over 2,500 local business people each month.

Ask the Expert feature*

£175.00

Guest article centre page spread*

£400.00

All price are plus VAT Non-Chamber members pay double the rate *Not available to non-members

To place an advert, please email marketing@cambscci.co.uk

Sponsorship opportunities We have a range of event sponsorship opportunities at the Chamber. All sponsorship packages provide great publicity and exposure for an organisation through our event promotional channels and magazine with additional benefits specific to the event.

% Save 10 u when yo or book 3 sues more is

To place an advert please contact Sadie Parr on 01223 237414 or email s.parr@cambscci.co.uk

For more information on our sponsorship opportunities, please contact our Events team at events@cambscci.co.uk.

If any of our events listed in this magazine are of particular interest to you, please contact Zoe Brennan on 01223 237414. connected 7 Rate card 2023.indd 1

13/02/2023 10:33:34

Credit: Image by tawatchai07 on Freepik

We’re your gateway to international trade, providing a unique combination of expert knowledge, essential documentation and the business connections needed to capitalise on new market opportunities overseas and succeed in a global marketplace.

Important update regarding changes to the HMRC timeline and go live dates for CDS (Customs Declaration Service) exports HMRC has updated their timeline for CDS and rescheduled their intended go live dates for CDS exports. The previous timeline required exporters to initiate their migration to CDS in January 2024, with a completion deadline of 29 March 2024, when the CHIEF service would be switched off and all exports would be declared via the new CDS service.

However, the new timeline has been revised by HMRC and is now as follows: • GVMS Supported Exports (Ro-Ro) - Live and available • Air Exports - Available from 31/02/2024

• Sea Exports - Available from 31/03/2024 • NES Exports - To close on 31/06/2024 After 30 March 2024, businesses will be able to make all export declarations through the Customs Declaration Service (CDS), with a new completion deadline for the migration process and CHIEF switch off now set for 31 June 2024.

If you have any questions regarding Customs Declarations please contact our International Trade Team at customsdeclarations@cambscci.co.uk.

SAVE THE DATE Global Annual Conference 2024 Thursday 27 June QEII Conference Centre, London The theme for the 2024 Global Annual Conference is ‘The Future of the Economy’ This conference will bring together recommendations for the future of the UK economy and discuss the key challenges to 8 connected

build a better future for business, the economy and people in our local communities.

Keep an eye on the Chamber website and social media channels for further information as it is announced.

If you would like to be part of the Cambridgeshire Chambers of Commerce delegation to this event please register your interest by emailing events@cambscci.co.uk.

extend your

GLOBAL REACH

Interest rates to again define Sterling in 2024

The markets anticipate the Bank of England to maintain a higher base rate compared to its peers, keeping Sterling well supported through 2024. We expect 2024 to be much the same as 2023. Sterling is set to range trade, see moderate gains on positive data, with the bias to not be overly valued and to average the year in the lower mid of the predicted range.

Forecasted ranges for 2024; against the US Dollar, 1.1950 to 1.3150, and for the Pound Euro cross 1.1150 to 1.2050.

These are pretty much in line with the 2023 forecasts, further demonstrating the generally stable outlook. Trading at the bottom of these ranges will as likely be more due to confidence in others than a necessarily negative UK tone.

That said, the situation in the Middle East could see UK inflation rise again as shipping costs increase and supplies of eastern goods take longer to reach the shelves. The risk of recession increases, plus the pressure would be on the Bank of England to maintain higher interest rates. The latter risks making a possible

recession worse, the markets are likely to lean to a negative stance on the UK, knocking Serling down to the lower end of the expected ranges.

With cost pressures still a challenge for Businesses, reviewing the costs being incurred and the strategy of managing currency exposure becomes even more important. Specialist support as provided by companies like Ascendant, can fill a gap not provided by larger financial institutions.

Cambridgeshire headquartered, Ascendant would love to hear your views and perspective on The Pound, its expected performance, and the impact to your business. Just contact us on the email below. Ascendant offers Chamber members a free review and benchmark of their current supplier, contact us to hear how we are reducing the cost of foreign exchange for local businesses, and putting relationships at the heart of our customer focused service. karen.benson@ascendant.world

Credit: Image by Freepik

Sterling was one of the currency markets 2023’s top performers.

Forecast beating economic data, along with sticky inflation, drove the Bank of England to aggressively hike interest rates, which in turn has supported the Pound for most of the year.

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learn and

INFORM

Help for employers looking to recruit the over 50s workforce in 2024 For many, the start of a new year is traditionally seen as a time to evaluate their career, often leading to a new job search or taking steps to address the work/life balance. But the ‘new year, new job’ ethos is not restricted to graduates or millennials.

“For employers this presents a wealth of benefits; including attracting people with an already sound work ethic, those who have the confidence and experience to take on any task and succeed.

Record numbers of Over 50’s are in part-time work, according to recent data from the Office for National Statistics, with one quarter of workers in their fifties (25 per cent) working part-time.

“There is much to be gained mutually for employer and employee. Many bosses are keen to retain and reward staff of a high calibre, regardless of age – and the member of staff can in turn reap the benefits of incentives like flexible working and performance related rewards.”

There is also evidence that one in 10 employers surveyed earlier this year have introduced support for retaining employers aged 50 and over.

According to figures from Aviva, this type of support could include apprenticeship programmes, mid-life MOTs, job-sharing, and opportunities for ‘part-tirement’ – semi or partial retirement.

Over three-quarters (76%) of employers think it is important to retain employees aged over 50, with almost a third (32%) of those saying it is very important.

Peterborough-based Anne Corder Recruitment (ACR) recognises the growing trend for people to stay in the workplace longer – as well as from employers keen to retain experienced, long serving and talented staff.

Managing Director Nel Woolcott said: “The workplace is most definitely a different place than it was even just 10 years ago, the trend for people to work later into life or even looking for a career change into their fifties, as we have seen from various reports, is set to continue.

Locally, employers themselves have been looking to ACR to help curb the financial and time-consuming challenges of recruiting.

Nel added: “We’re hearing more and more from our clients how difficult it is to hire, that time to hire is expanding, and cost to hire is increasing, and the impact on SME’s is extreme. And it’s not just time and money that are the issues; the strain and stress on team members covering the extra work is high, and the impact it might have on productivity and your customer service is undoubtedly negative.

“The cost of having the wrong person in a role in terms of hard cash is massive, but there are also huge hidden costs that can impact a business even more. It’s our aim to support local SMEs in their recruitment with practical advice and solutions, and we’ve developed ACR ConnectWork to do just that. This brandnew way of working focuses on successful recruitment and creating the opportunity for successful retention.”

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To access these services please visit the protection page on the Chamber website or call our membership team on 01223 237414.

CHAMBER FOUR SERVICES Included in your Chamber membership is Chamber Four Services covering HR, Legal, Health & Safety and Tax. You have access to advice lines, document libraries and legal expenses insurance.

HOW TO ACCESS THESE SERVICES Advice lines: call 01455 852037 Document libraries: Access via https://chambercambs.questcover.com/login and use your unique credentials to enter the site.

If you don’t have these, please contact the Chamber on 01223 237414 or email enquiries@cambscci.co.uk

Employment Law Updates for 2024 Credit: Image by rawpixel.com

Business owners and employment practitioners may be aware that several employment law bills were given Royal Assent in 2023 – with many of them expected to come into force in 2024.

Here is what you should be preparing for…

MATERNITY, ADOPTION AND SHARED PARENTAL LEAVE (AMENDMENT) REGULATIONS 2024 This legislation will extend the period of special protection from redundancy for employees who are on maternity, shared parental, or adoption leave. It empowers the Protection from Redundancy (Pregnancy and Family Leave) Act 2023.

The new regulations come into effect when an employer is informed of an employee’s pregnancy after 6 April 2024. The extension of the protected period will apply to the period after the maternity or adoption leave ends from 6 April 2024. It will also apply to shared parental leave from this date as well.

FLEXIBLE WORKING (AMENDMENT) REGULATIONS 2023 These regulations will eliminate the need for staff members to be employed for 26 weeks before they become entitled to request a flexible working arrangement. As such, this will soon become a day-one right for all employees. This change will become effective on all requests made after the 6 April 2024.

THE CARER’S LEAVE ACT 2023 This legislation will provide employees who have a dependant with long-term care requirements the right to take one week of unpaid leave per year. This right is expected to come into force in April 2024.

THE NEONATAL CARE (LEAVE AND PAY) ACT 2023 This new piece of legislation will grant the right to request up to 12 weeks of paid leave for employees who have a newborn child admitted to neonatal care. Currently, the implementation date is unknown, however it is expected to come into force before April 2025. This will enable employers and payroll services time to prepare for the change.

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THE WORKER PROTECTION (AMENDMENT OF EQUALITY ACT 2010) ACT 2023 Expected to come into force in September 2024, this legislative amendment will impose a new duty on all employers to undertake reasonable steps in inhibiting sexual harassment within the workplace.

The new law will also cover the issue of an employers’ vicarious liability for the actions of third parties.

THE WORKERS (PREDICTABLE TERMS AND CONDITIONS) ACT 2023 This legislation will give temporary, casual and agency workers the right to request a more standard pattern of work. As such, it will provide these types of employees with the same rights and protection as any other employee. As part of the request, they can ask for set days, hours, and start and finish times for their shifts.

This will impact employers and recruiters as they will no longer be able to rely on the current one-sided status quo but will now need to create new workable business systems instead.

Free HR and Legal Assistance from the Experts This article in intended for information purposes only and should not be relied on as legal advice. If you require any further assistance with meeting your new obligations in 2024, please do not hesitate to contact the Quest Advice Line on 01455 852037.

The latest update on the Local Skill Improvement Plan (LSIP)

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As a Chamber member you have the power to influence key decision makers and play a leading role in tackling the issues that are preventing your business from reaching its potential, while an experienced team of lobbyists represents your interests in Whitehall.

BCC Quarterly Economic Survey: Business Confidence Boost Fails To Revive Investment Despite this boost, most firms continue to report no improvement to sales, cash flow or investment.

There were significant sectoral differences. 46 per cent of consumer services firms said they had seen a boost in sales, whereas 35 per cent of hospitality companies and 28 per cent of retailers saw a decrease.

SLIGHT INCREASE IN BUSINESS CONFIDENCE David Bharier

The BCC’s Quarterly Economic Survey – the UK’s largest and longest-running independent business survey – shows a small rise in business confidence in the final quarter of 2023. The percentage of firms expecting an increase in turnover over the next year (56%) has risen to the highest level since Q1 2022 when Covid restrictions were lifted.

The data also reveals that more firms expect price hikes, ending the downward trend of the last two years.

Business confidence improves in Q4, with 56% of UK businesses expecting an increase in turnover in the next 12 months.

The survey, conducted in November, of over 5,000 firms across the UK – 91 per cent of whom are SMEs (fewer than 250 employees) - also reveals business performance across different sectors varies considerably.

MINOR IMPROVEMENT IN OVERALL BUSINESS CONDITIONS The percentage of respondents reporting increased domestic sales rose slightly to 36 per cent, compared with 35 per cent in Q3. Meanwhile, 22 per cent reported a decrease and 42 per cent said sales had remained constant.

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DOWNWARD TREND IN PRICE EXPECTATIONS HALTS Despite inflation continuing to ease, more firms are expecting their prices to rise, compared with the last quarter. 47 per cent of respondents are predicting an increase (compared with 41% in Q3), 49 per cent think prices will stay the same, and just four per cent are anticipating a decrease.

Downward trend in price growth expectations ends with more expecting their prices to rise over the next three months.

The percentage of firms expecting to see their turnover increase over the next 12 months increased to 56 per cent, ISSN 2398-4406 from 53 per cent in Q3. Only 15 per cent SLIGHTLY FEWER FIRMS CITE INTEREST RATES AS A of respondents are expecting to see their financial situation worsen in the CONCERN year ahead, 29 per cent expect things to While inflation remains firms’ biggest Business confidence improves though most firms report no increase to investment. The remain same.Economic Survey (QES) for Q4 2023 BCC’s the Quarterly – the(58%), UK’s largest independent concern a recent trend insurvey rising of

business sentiment, made up of 91% SMEs – shows an increase turnover growth expectations, Profitability confidence has also over interest rates has eased. although most firms continue to report no increase toworries sales, cash flow, or investment. improved, with 47 per cent of 39 per cent of businesses say they are companies saying they expect profits to concerned about the cost of borrowing, increase in the next year. That compares compared with 41 per cent in Q2 and 45 to 45 per cent in Q3. 21 per cent of per cent in Q3. These figures remain high respondents believe their profits will fall. compared with the pre-Covid trend.

Overall, 36% of respondents reported an increase to domestic sales in the last three months, while 22% reported a decrease, largely unchanged since Q3 2022.

B2B service firms (e.g. finance, media, legal) were the most likely to report increased sales (38%), while the manufacturing sector was the least (32%).

Overall, 24% of respondents reported an increase to plant/equipment investment in the past three months, while 58% reported no change, and 19% reported a decrease.

As measured as a percentage balance, the manufacturing sector stands at +9% (down from +12% in Q3) while the service sector stands at +4%.

the power to

MOST FIRMS STILL NOT INCREASING INVESTMENT Challenging economic conditions continue to impact heavily on business investment. Overall, the percentage of respondents reporting an increase to investment in plant/equipment has increased only slightly from 23 per cent in Q3 to 24 per cent in Q4. 58 per cent of businesses said investment had remained the same, 19 per cent reported a decrease.

Hospitality sector continues to struggle disproportionately, with nearly a third (32%) of firms reporting a decrease in investment.

There are large sectoral disparities in investment levels. 32 per cent of hospitality sector firms say they have decreased investment, and only 19 per cent have increased. Meanwhile, in the transport and logistics sector, 36 per cent of respondents reported a rise in investment – only 18 per cent decrease.

David Bharier, Head of Research at the British Chambers of Commerce, said: “The latest QES results show steadily

growing confidence among UK SMEs, particularly compared to this time last year, when the UK was beset by a significant energy price shock and political instability.

“However, while it’s likely the UK will avoid a technical recession, these results provide more evidence of a very low growth climate as most SMEs continue to report no improvement to sales, cash flow, or investment.

“The data also reveal the disproportionate impacts of economic shocks on different types of businesses.

Manufacturers, for example, are more likely to be exposed to the trade barriers established with Europe, while many firms in the retail and hospitality sector are reporting recessionary conditions.

“Businesses have been desperate for a clear long-term plan for growth from Government that addresses infrastructure, access to skills, and global trade.”

Shevaun Haviland, Director General of the British Chambers of Commerce said: “Our data shows business confidence is growing, but real challenges remain in the coming year.

“Worries about interest ratesISSN and2398-4406 inflation remain at historically high levels, despite a slight easing of concern.

The percentage of firms expecting their prices to rise has grown in Q4 to 47% from 41% in Q3, halting the downward trend seen since Q2 2022.

TRANSFORM

“The recruitment challenges many firms are facing underlines our calls for a skills plan from Government alongside an affordable immigration system.

“Investment continues to be the Achilles’ heel for business. The Chancellor’s decision in his Autumn Statement to make full expensing permanent was very welcome. 2023 needs to be the year when companies are given further assistance to invest.

“In the noisy election year ahead, it is crucial politicians remain focused on growing the economy and helping businesses thrive.”

WHAT BUSINESS SAY: “We shall have to increase our prices in order to maintain healthy margins as the cost of raw materials remain high, and we are affected by the increasing costs in transport and shipping, especially to the EU.” Micro professional services firm in South West England “High interest rates and slowing growth means less heavy machinery is being bought.”

Large construction firm in Northern Ireland “Shortage of qualified staff will pressure salaries and costs that have to be passed on.”

Small construction firm in South West England “Our OEM customers dealers and end customers primarily in the materials handling sectors have high stock levels and are not replenishing stock due to the high cost of finance because of the high interest rates globally. Europe slowed down early in 2023 and now US market is slowing.”

Large manufacturer in Northern Ireland

As measured as a percentage balance, both the manufacturing sector and services sector stands at +43%.

Inflation remains the top external factor of concern for the majority of respondents 58%), though this has declined significantly from the peak of 84% in Q3 2022.

Interest rates are a concern for 39% of respondents, down from 45% last quarter. B2C service firms are the most likely to cite inflation (62%) as a concern.

The next quarterly economic survey goes live on Monday 12 February. Please spare a few minutes to take part. connected 15

“Our OEM customers dealers and end customers primarily in the materials handling sectors have high stock levels and are not replenishing stock

“We shall have to increase our prices in order to maintain healthy margins as the cost of raw materials remain high, and we are affected by the

insight from

SARAH WEST

What makes direct marketing so effective for B2B?

Many B2B marketers have long found the direct approach highly effective.

If you know who your target customers are then emails, mailers and social media messages can all help put your products or services in front of them.

So, Sarah West, founder of East Anglia’s leading B2B marketing agency, Full Mix Marketing, has taken a look at the reasons direct marketing works so well …

1. IT IS HIGHLY TARGETED Direct marketing allows businesses to reach a specific and carefully targeted audience.

If you can define the sector, type, location and size of the companies you wish to work with, you can typically purchase or create a database of likely targets.

Direct marketing to your current customer base can help improve retention and client-value too.

2. IT CAN BE PERSONALISED The more tailored your direct marketing is, the more effective it may be.

You can use individual or company names, past purchase history and other relevant information to create bespoke messages.

Individual personalisation might not be practical but you could segment your database and create messages which better target groups who share similar characteristics.

3. IT IS MEASURABLE Most business-leaders like marketing which can be tracked.

Response rates (how many recipients reply) and conversion rates (how many become customers) are often easy to identify and help calculate your return-on-investment.

4. IT CAN CREATE AN IMMEDIATE RESPONSE Emails or direct mailers can generate quick responses.

If your direct mail lands when a potential customer is looking for what you deliver, you could make a quick sale. Immediate responses can be encouraged with offers, launches and useful information.

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However, in B2B marketing, buying-decisions can take time to form, so responses typically increase with each direct marketing action.

5. IT CAN HELP BUILD RELATIONSHIPS Direct marketing can help build and maintain customer relationships.

Businesses generally like to form long-term relationships with their suppliers. Through regular communication (potentially including tailored offers or insights) you can nurture customer loyalty and improve retention.

6. IT CAN BE COST-EFFECTIVE Direct marketing can be both more effective, and cost-effective than other methods (e.g. advertising).

Though an initial investment may be required for a comprehensive database, email marketing is relatively low-cost to deliver. Whilst mailers can incur print, fulfilment and posting costs, they can provide even greater response rates.

With time, businesses can control their budget by allocating resources to the most responsive segments of their target database.

7. IT CAN BE INTEGRATED WITH OTHER CHANNELS Brand awareness and trust are vital in B2B marketing and using a mix of marketing typically delivers greater results.

Direct marketing can be integrated with channels including advertising, events, social media and digital marketing.

Your direct marketing should look and feel familiar, so those who received your emails or mailers get a similar experience when they visit your website etc.

A multi-channel marketing approach increases opportunities of reaching your target audience via the communication methods they prefer.

8. IT IS QUICK AND ADAPTABLE Direct marketing campaigns can quickly be adapted in response to changing market conditions and priorities, such as new legislation or technology.

It often generates timely feedback from customers which can provide valuable insights into their pain points. A/B testing can also be created to see which messages work best.

WHAT AFFECTS THE SUCCESS OF DIRECT MARKETING? The size and quality of your database is critical. Whilst direct marketing can be very effective, initial response rates can be low, so having a comprehensive database is important.

Like most marketing, the key to success is persistency. It takes time for most businesses to become familiar enough with your brand to respond. It may be three, six or even 12 months before considering the product or service you deliver appears on their to-do list.

For B2B marketing, GDPR rules allow most business contacts to be marketed to without permission if they have a ‘legitimate interest’ in what you are promoting.

When delivered effectively, direct marketing can be one of the most powerful B2B tool for businesses to connect with their target audience and drive results.

If you need any help with your marketing, visit www.fullmixmarketing.co.uk

Wellbeing Update New Year - A Fresh Start: Revitalising Workplace Health and Safety Protocols As we step into a new year, the concept of new beginnings takes centre stage, and nowhere is this more relevant than in the workplace. A key aspect often overlooked in the pursuit of professional success is the importance of health and safety.

In the wake of the ongoing global challenges and evolving work environments, there has never been a more critical time to review and refresh health and safety protocols. This new year article explores the significance of prioritising workplace health and safety in the pursuit of a fresh start.

The Changing Landscape:

The workplace landscape has undergone significant transformations in recent years. Remote work, hybrid models, and a renewed focus on employee well-being have reshaped how we perceive and approach work. With these changes come new challenges and considerations for health and safety, it is crucial for organisations to adapt their protocols to address the unique needs and risks associated with these evolving work scenarios.

Reviewing Current Protocols:

Before embarking on any changes, a thorough review of existing health and safety protocols is essential. Organisations must assess the effectiveness of current provisions, identify any gaps or weaknesses, and consider feedback from employees. This process allows for a comprehensive understanding of the unique health and safety needs within the organisation, laying the groundwork for targeted improvements.

Adapting to Remote and Hybrid Work:

The rise of remote and hybrid work models requires a revaluation of traditional health and safety norms.

While physical office spaces have established safety protocols, remote work introduces a new set of challenges. Employers must now consider the ergonomic setup of home offices, mental health support for remote employees, and the availability of necessary resources to maintain a safe work environment outside the traditional office setting.

that deserves attention. The workplace plays a significant role in influencing mental health, and organisations should prioritise creating an environment that fosters well-being. Initiatives such as employee assistance programs, mental health resources, and destigmatising conversations about mental health contribute to a healthier, more supportive workplace culture.

Encouraging Employee Engagement:

Employee engagement is a powerful driver of workplace safety. When employees feel valued and engaged, they are more likely to adhere to safety protocols and actively contribute to creating a secure work environment. Regular communication, training sessions, and involving employees in the decision-making process regarding health and safety measures can enhance engagement and foster a collective commitment to workplace safety.

Continuous Training and Education:

Finally, and one perhaps that we have a vested interest in is the development of robust health and safety programs by delivering ongoing training and education. Employees should be regularly updated on safety protocols, emergency procedures, and any changes in guidelines. This ensures that everyone remains informed and capable of responding effectively to potential hazards. Furthermore, continuous education instils a culture of vigilance and responsibility among employees.

As you may or may not know, we are massive advocates of drills outside of the formalities of a training schedule. If you are interested in how we may be of service to your organisation by staging drill days, please do not hesitate to get in touch.

0800 0467 410 info@abclifesupport.co.uk www.abclifesupport.co.uk

Promoting Mental Health and Well-being:

The well-being of employees goes beyond physical safety; mental health is an integral component connected 17

ADVERTORIAL Why compromise when you can have a home that is authentically yours!

Angelo Baccarella

Are you tired of the idea of settling for a house that wasn’t made with you in mind?

Consider the option of custom building your own home with Stellco Homes, where your dreams come to life, and every detail is a reflection of your unique lifestyle.

Buying an off-the-shelf house may seem convenient, but it lacks the personal touch and tailored features that truly make a house a home. It’s not designed for you, your family, or your specific needs. So why compromise when you can have a home that is authentically yours?

So, let’s explore how the custom-build process works? With Stellco Homes, it begins with us acquiring a small site, with five-nine plots to choose from, obtaining outline planning permission, and providing essential infrastructure like access roads and utility services to each plot. The communal areas are also expertly landscaped, creating a harmonious environment.

When you’ve found the right location and a plot that fits your criteria, embark on your journey by scheduling a Discovery Call with our developer, Angelo Baccarella. Discuss your vision, aspirations, and your nonnegotiable must-haves! Design concepts 18 connected

and feasibility assessments will explore floor layouts, bedrooms, bathrooms, and important living spaces. To secure your plot, a reservation fee is required, initiating the detailed creative design process.

Financial assessments follow, ensuring you have the means to fund the plot and construction. Self-build development loans, up to 80 per cent or more, are available, structured for staged payments at reasonable rates, further facilitate the process.

An upfront fee covers the detailed planning application, for you to design your ideal home and is deductible from the purchase price. Once all the plans and legalities are agreed, contracts are exchanged with a deposit, and the full planning application is submitted. Upon approval, the plot purchase is completed, and technical designs, along with building regulations,

move forward. Construction begins, and your custom-built home will soon be ready for you to move in! The build costs are payable at designated stages of the construction process.

Choosing a ‘serviced plot’ with Stellco Homes offers numerous benefits. An experienced property developer takes charge, allowing you to relax while still maintaining control over design and specifications. Building with like-minded individuals fosters a sense of community.

The process is quicker, hassle-free, and guided by the expertise of the developer, reducing the risk of costly mistakes and

overspending. And you get the home you wanted not the house someone else wants you to buy!

Stellco Homes specialises in acquiring small sites in desirable villages in South Cambridgeshire, such as Haslingfield, Caxton, Bourn, Bassingbourn, and more.

If these locations or others align with your ideal setting, contact us today and book a Discovery Call with Angelo Baccarella at 07976 210875.

Let Stellco Homes turn your dream home into a reality, crafted uniquely for you. Or visit our website for more information: www.stellcohomes.co.uk

Helping you to custom build your own dream home & lifestyle Your custom build home - as simple as 1, 2, 3...

1 - Register your interest

2 - Choose your plot

3 - Customise your home connected 19

CAMBS

Back in November we hosted our flagship event of the year, and what a day it was, with it being our biggest event in the Chambers 106-year history.

HELPING OUR REGION THRIVE

Thank you to the over 800 business representatives we had visiting throughout the day, the registration desk didn’t stop and the atmosphere was brilliant. We had people from across the world in attendance!

An event of this scale means we have plenty of people and businesses to thank:

A special mention to our Gold Sponsors: ctm Information Technology, The Jockey Club, Cambridge Regional College and cofinitive.

With over 20 other sponsors of the event, we are extremely grateful for the support of CambsB2B.

Wednesday 22 November 2023 10.00am – 3.00pm IWM Duxford, Cambridge CB22 4QR

Brochure Sponsor

Thank you Sarah Howard MBE, Chair of British Chambers of Commerce, for officially opening the event, as well as Mayor Dr Nik Johnson who joined us during the day and even gave ‘virtual welding’ a go!

We were delighted to round off the event with a drinks reception for exhibitors and visitors, sponsored by Sizewell C Supply Chain.

Thank you to our Cambridge and South Cambs Committee for the support pre-event and the involvement on the day, your support was invaluable.

Chaired by Faye Holland, a huge thank you (cofinitive) for being the power behind the brand and dedicating so much time and passion into the event.

Our team were delighted to organise and host alongside TR Global Events, thank you to Tony and the team.

We had several speakers giving talks throughout the day on a range of topics, some in the main conference room and others ‘silent disco’ style in the ‘People and Productivity Zone’ on the main exhibition floor, which was sponsored by Anne Corder Recruitment. Thank you to all involved in providing valuable information to guests.

IWM Duxford was the host to the fantastic venue, including the impressive backdrop, Victor XH648, thank you to the team at Duxford for their support.

Our legendary speed networking sessions were a hit as always, with a packed room of businesses networking fast-paced style. Thank you to Alan Boswell Group for sponsoring.

We’re delighted to be returning to IWM Duxford on Wednesday 13 November to host CambsB2B South, as well as heading to the North of the county on Thursday 13 June where KingsGate Conference Centre will be the host of CambsB2B North.

Check out our website for further details.

chamber

CHARITY NEWS

Workplace wellbeing training: Looking back to look ahead 2023 was another year of change for many.

CPSL Mind’s Training and Consultancy Service’s most popular training courses last year showed we’re seeing more wholeorganisational approaches to workplace wellbeing, including all staff in training from the top of the hierarchy, down, with the following courses well attended.

• Mental Health Awareness introductory courses • Managing Mental Health in the Workplace - for managers and leaders to support their teams and develop practical skills • MHFA England’s Mental Health First Aid - for the workplace • STOP Suicide - our local suicide prevention workshop.

We also launched our workplace wellbeing consultancy offer to further support organisations with this approach.

What does CPSL Mind expect for 2024?

As employees’ personal costs of living

rise, and organisations’ economic pressures continue, we predict need for further investment in staff wellbeing as employees look for a better worklife balance (Forbes, 2023). We expect greater desire for being a values-led organisation employees can identify with,

and continuing demand for flexibility – including for hybrid staff training (Workplace Intelligence Insider, 2023).

How do these predictions sit with you and your organisation? Are you prepared?

Find CPSL Mind’s Training and Consultancy service at www.cpslmind.org.uk/training

Ed Sheeran’s donations raise nearly £30,000 for EACH raising an astonishing £27,163.

The average selling price is £103.29 and the best-selling item has been an Ipswich Town Football Club hoodie, which went for a whopping £770.

The top-earning pair of boxer shorts – the subject of much national and international media interest – was sold for £330.

An online auction selling garments and accessories donated by music megastar Ed Sheeran has raised nearly £30,000 for East Anglia’s Children’s Hospices (EACH).

The bumper bounty of nearly 450 items, the majority of which have been sold via the charity’s eBay site, included boxer shorts, jumpers, trousers and hats, as well as jackets, belts, bags, T-shirts and Ipswich Town merchandise.

So far, 263 items have been sold –

22 connected

the festive period, and something very fun and exciting to be involved in.”

The auction first went live in midNovember, in time for unique Christmas presents, with the starting price per item being £9.99.

“It’s been an amazing couple of months and the figures make astonishing reading,” said EACH ecommerce manager Scott Campbell.

News of the donation led to widespread media coverage, from vast numbers of online reports to national press, radio and TV coverage, including ITV’s Good Morning Britain and 5 News. The story was also picked up by international outlets.

“We couldn’t be happier with the way things have gone and this incredible amount of money will make such an enormous difference.

Suffolk-based Ed is a long-time supporter of EACH and he met staff and families at The Treehouse, in Ipswich, after becoming an Ambassador in 2014.

“We’ve now sold all the items that were included in the original auctions, but still have some stock remaining. We’ll be drip-feeding these for sale throughout the year, which means the final total, based on the average selling price so far, could reach around £45,000.

The 32-year-old memorably performed an acoustic set at a gala fundraiser at Cambridge’s Natural History Museum in 2016. He donated a drum kit which was auctioned for £2,650 and the evening raised more than £262,000.

“It’s been a huge effort by our team to manage the auctions, especially over

All photography for eBay was kindly provided free of charge by Norwichbased NIQ Brandbank.

chamber

CHARITY OF THE YEAR

Did you know that the East of Did you know that the East of England is the only region in England is the only region in the UK without a dedicated the UK without a dedicated children’s hospital? children’s hospital?

The new Cambridge Children’s Hospital will change TheWe’re new Cambridge Children’s Hospital change that. raising £100 million to build awill state-ofthat.

We’reworld-leading raising £100 million to build a state-ofthe-art, hospital for our region. world-leading hospital for our region.

Find outthe-art, more at www.cambridgechildrens.org.uk Find out more at www.cambridgechildrens.org.uk 01223 217757 01223 217757

Would you like to become a Chamber member?

Get in touch today to find out the many benefits.

Tel: 01223 237414 Email: enquiries@cambscci.co.uk

• NEW MEMBERS • WELCOME TO OUR NEW MEMBERS:

Native Space Properties Ltd

Ashman Architects Ltd

Nene Park Trust

Burgh Thorpe Solicitors

Plann3d Solutions Ltd

Charis Grants Ltd

Smart Component Technologies Ltd

Degafloor Ltd

Straightahead UK

Dolphitech Ltd

Taro Robert Tyson

eg technology

Trans Global Logistics UK Ltd

Edify Business Ltd

WT Partnership

Straightahead UK Ltd

Nene Park Trust

Straightahead are thrilled to become a member of the Chamber family! With 14 years of unparalleled expertise in cold calling, lead generation, and customer service, we are dedicated to fostering success in our community. As a gesture of our commitment, we extend a warm invitation to all members, offering free help, advice, and support. Whether you’re seeking guidance in navigating the business landscape, target markets, enhancing your lead generation strategies, or elevating customer service standards, we are here to help you. If you’re not seeking advice and would rather opt for outsourcing, we can help with that too. Let’s collaborate and build a stronger, more prosperous business community together. Plus, meet our security guard… www.straightaheaduk.com

Nene Park Trust is the registered charity which looks after the conservation and development of Ferry Meadows and the wider Nene Park in Peterborough its wildlife, natural heritage and visitor infrastructure.

We want our Parks to be the region’s favourite places to get out and explore but The Trust is more than just the Park; we are also improving the lives of the people and communities of Peterborough and the wider region by providing leisure, recreation, education, cultural, health and wellbeing opportunities through use of our greenspaces, events, activities and community outreach work.

As a new member you can promote yourself for free on the New Member pages in connected. Submit your short intro of around 150 words with a logo or photograph for inclusion in the next edition by emailing marketing@cambscci.co.uk.

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Masters set to enter New Year with £1 million investment Warehousing and distribution specialist Masters is set to start the New Year with a bang with a £1 million investment into the business as it gears up for growth.

The substantial cash injection comes just over 12 months since the Ely based business, which is also a member of the Palletline Freight Distribution Network, was acquired by leading third party logistics provider Knowles Logistics to lay strong foundations for continued growth.

Investments include a series of system upgrades as well as five new rigid trucks and 10 new fork lifts as a part of their ongoing fleet replacement programmes.

As a part of Knowles’ long-standing relationship with Volvo, which spans over 25 years, Masters has purchased three 26 tonne Volvo FE 320 Rigid trucks and two 18 tonne Volvo FE 320 Rigid trucks.

All vehicles will be accompanied by Lawrence David bodies which feature aerodynamic roofs for improved fuel efficiency and will operate on Palletline collections and deliveries in the Cambridgeshire and Huntingdon Area.

Masters’ new forklifts – which consist of four Toyota Electric Counter Balance, two Gas Counter Balance and four Electric Alise Masters Narrow Aisle articulated forklifts – will operate at the company’s warehouse operations. The trucks were purchased from Truckmasters Handling, who will also be providing ongoing maintenance and service.

The three new system upgrades have also been procured in order to propel the business forward as it looks to enhance its offering to customers both existing and new.

ProWMS - Chess Edition has been introduced to maximise capacity within the current warehouse facility by giving the operational team the tools to receipt and despatch consignments in a timely efficient way whilst maintaining full control and accountability for customers stock – providing customers a real time picture of their stock on arrival and at the point of despatch.

This not only gives Masters customers real time ETA’s and Proof of Delivery as it happens, but through maximising their fleet, the system will propel the company’s net zero target forward, reducing its carbon emissions 50 per cent by 2035.

Masters has also implemented Sage 200 to streamline its financial operations through offering a reduction in time spent conducting manual data entry as well as providing customers accurate and timely invoices.

Mark Stoodley, Managing Director of Masters, commented: “In order to build for the future, Masters Logistical is delighted to announce that it has committed £1m in capital investment in order to facilitate growth, improve our infrastructure as well as enabling us to work more closely with Knowles Logistics.

“Our new suite of system upgrades will essentially underpin every facet of the business by streamlining our warehousing operations, financial operations, and transport solutions. As a business, we are committed to reducing emissions and in turn creating a sustainable and economical business that can cater to the needs and requirements of its customers, so we took the strategic view to invest in systems that will provide such solutions, without compromising on growth and customer service.

“As a part of our ongoing fleet replacement programme, we were also delighted to take delivery of our Volvo FE 320 Rigid trucks and fleet of forklifts, as we continue to upgrade our vehicles in line with our commitment to investing in the best models available to complement our operation and sustainability goals.”

Mark concluded: “With ambitions of future growth, we are confident that our £1 million investment will set the foundations for a positive new year as we continue to work closely with Knowles Logistics on our journey to solidifying our ever-growing position in the warehousing and distribution marketplace.”

Masters has also invested in Solo Plan – Carlo, which enables the business to plan collections and deliveries for customers whilst optimising the vehicle fleet to its maximum capacity. connected 25

BEGINNING OUR BIGGEST EVER PERIOD OF GROWTH Damon Brain, Director at Duncan & Toplis As we near the 100th anniversary of Duncan & Toplis, we’re setting our sights on the future, embarking on what will be the biggest period of growth since our group was founded in 1925.

We’re growing so we can do right by our people, our clients and our communities, and we’re doing so in a controlled way because, as accountants, wealth managers and business advisers, we know that the core of our culture, and our financial output, is based on these three pillars.

ACCELERATING OUR AMBITIONS Over almost a century, Duncan & Toplis has been a trusted partner to generations of people, businesses and communities and we’re always working to have a greater positive impact. Our new growth strategy will start the next 100 years of Duncan & Toplis as we mean to go on, accelerating our progress in a controlled manner, protecting everything that’s great about our group and what we do, while maintaining our focus on culture, and growth for the right reasons.

We’re going to increase our revenue, but this isn’t about reaching a turnover target and we’re not setting about to become the biggest. Our growth plan means we can provide a wider range of services, with a deeper skillset to help clients in an increasingly complex financial landscape, while also providing greater opportunities for our team as they continue their careers with us. In essence, it means that we can accomplish our long-term goals much sooner, thanks to organic growth as well as the support of private equity investment firm, Blixt Group.

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OUR PEOPLE I’m a firm believer that the more we can motivate and engage talented team members, the more great things they do for our clients and our local communities, and this is why people are at the heart of our strategy.

We are a people-focused organisation, and the skills, motivation, talents and aspirations of our team has a direct impact on the services we provide to clients.

We’ll be investing in our team, building their skills, growing the career opportunities that we offer them while also offering the security, stability and flexibility they need and ensuring they’re fairly rewarded. From school leaver to retiree, we support our people every step of the way, giving them the training, development and coaching they need to reach their potential.

The world of work is becoming more competitive, so we need to stay ahead to attract and retain the best, most talented people.

OUR CLIENTS Trust is, and always will be, one of the most important advantages of working with Duncan & Toplis; our clients trust our advice and guidance on a huge range of topics, knowing that we have their best interests at heart. The range of services we provide offer real value to our clients and each of our service lines will be maintained or expanded as we respond to market demand.

There are times when clients ask for our advice on services which are beyond our capabilities inhouse: I’ve had clients ask for my advice on which car to buy or even what to name their baby, which

goes to show just how much we’re respected as advisers! We’re always happy to signpost and provide recommendations, but we have greater control over quality, culture and delivery when we can provide services in-house, so we’ll be delivering additional services that meet the current and future needs of our clients.

Going forward, we’ll also be continually investing in our use of technology to keep us at the cuttingedge, ensuring we have all of the tools we need to provide outstanding services. However, we’ll always remain a people-based business so although we will be embracing AI and automation, we’ll use this to complement and enable the work of our team, rather than replace it.

OUR COMMUNITIES Supporting our colleagues has a positive impact on the wider community because it gives aspirational and talented people the opportunities to reach their full potential in their local area.

The other result of our growth strategy is its positive impact on local economies. By supporting more businesses and other organisations to achieve their goals and prosper, we’re helping them to create jobs,

generate wealth and have a greater contribution to their local communities themselves.

A key element of our growth strategy is our ambition to take this further by bringing Duncan & Toplis services to organisations and individuals across a wider geographical area, with new offices in new locations.

Some of that expansion will be through acquisitions of smaller, like-minded firms that both share our values and that can add value to our team, our clients and to our communities.

REALISING OUR POTENTIAL As we move forward with this ambitious growth strategy, it’s important to us that all of our existing clients know that they’ll always receive the same high level of quality we expect of ourselves, dealing with the same people and within the same price structure. As a result, the only changes that our existing clients will experience are improvements in our team’s capabilities and in the range of services we offer and their quality.

For clients that don’t work with us already, we hope that you’ll soon realise the benefits of doing so.

Find out more about Duncan & Toplis at www.duncantoplis.co.uk

Duncan & Toplis director Adrian Reynolds (left) with director Damon Brain (right) connected 27

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chamber

MEMBER NEWS

Celebrating the 15th Anniversary of the Cambridge Wireless International Conference Hundreds of attendees gathered at Hinxton Hall on Tuesday 5 December for the 15th Cambridge Wireless International Conference (CWIC) - an annual fixture within the Cambridge tech cluster, with a large national and international reach.

This year’s conference, entitled: ‘From the Moon to the Deep Blue Sea’ explored key technology developments, from space to maritime, how they serve us today and how they will help shape our lives in the future.

The variety of sessions that ran throughout the day included topics such as the reality of AI, the impact of emerging quantum technology, the dramatic evolution of satellite technologies and the application to maritime the environment, networks and sustainability.

Paul Crane, CEO of Cambridge Wireless, said: “Once again, the Cambridge Wireless International Conference delivered inspirational talks from industry leaders, stimulating some fantastic discussions and debate, giving the audience the inside track on developments which will impact their businesses. As always, the benefits of meeting face-to-face shone through, and attendees enjoyed a warm welcome from the Cambridge Wireless community of members, partners, sponsors, and exhibitors. Building on this success, our 2024 International Conference promises to be even bigger and better than ever!”

Dr Maya Dillon, Head of AI Capabilities at Cambridge Consultants, led the hugely popular AI session which explored the next frontier of Generative AI and the

governance approaches to deliver them effectively. She commented: “It’s been an eventful year for AI, with some significant developments in its evolution. Across all sectors, organisations are striving to ensure that AI development benefits humanity societally, economically, and environmentally.

“The Cambridge Wireless International Conference brought together technologists and business leaders – key decision-makers seeking ways to innovate, and I was proud to be a part of the conversation.”

Among the exhibitors and sponsors at CWIC was Michal Waszkiewicz, Head of Marketing at Intralink – a UK-headquartered business development and innovation consultancy – who said: “As a company focused on the practical, commercial side of bringing great ideas and technologies to life internationally, we felt right at home at CWIC. It was great to see innovative startups join forces with established industry leaders to solve some of the world’s most pressing challenges. And our ‘Moonshot Ideas’ session demonstrated that collaboration in and with Asia might be the key to unlocking those possibilities.”

Afolabi Agbede, Accomplished Engineer at BT, was among the hundreds of conference attendees. He said: “There were some really thought-provoking sessions at this year’s Cambridge Wireless International Conference. One thing I’ll be thinking more carefully about after today’s comments from Dr Fionagh Thomson is the need for us as technologists to be aware of

the unintended consequences of our innovation - whether positive or negative.

We don’t take stock of this enough.”

The final session of the day was an inspiring debate, both entertaining and informative, titled: ‘Barbie vs Oppenheimer’. This discussed whether emerging technology will build a utopian Barbie world or risk an Oppenheimer nuclear winter. Dr Eleanor Drage - Research Fellow at the Leverhulme Centre for the Future of Intelligence, University of Cambridge, and co-host of the Good Robot podcast - expertly argued the case for a potentially bleak Oppenheimer future which swayed even the most optimistic members of the Barbie camp, leading her to victory. Buoyed by the stimulating debate, attendees enjoyed a final opportunity to network over drinks and canapes before heading home - the perfect end to a fantastic day.

Huge thanks to all our sponsors and exhibitors who helped to make the 15th Cambridge Wireless International Conference such a success.

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chamber

MEMBER NEWS

Young people and businesses talk about skills and career paths!

60 exhibitors from across East Cambridgeshire and beyond showcase their pathways for the 1,500 (secondary and primary) students who visited the fabulous Ely Cathedral on 7 November for the East Cambridgeshire Careers & Skills Fair.

Students from the Catering Department of Ely College (Meridian Trust) produced a wonderful buffet for the 140 delegates.

The atmosphere was buzzing all day. So many people came together to make this event possible, and the organisers are incredibly grateful to all of them.

As always, we really could not run this event without our sponsors. This year our sponsors were G’s Fresh, Thorlabs, CPCA, Ivor Searle, Shearline, SSE Energy Solutions, Bishop Laney Foundation, East Cambs District Council, Littleport Rotary, Tesco Ely, STEMPOINT and CambCol.

“We are talking all about what Data Engineers do, demonstrating fibre splicing and running a termination challenge.” Millrose Telecom The organisers Rebecca Sussex, Lis Every, Lisa Lambo-Hills and Gina Garrett look forward to welcoming you all back, new exhibitors and supporters, in 2024.

They would also like to thank the team behind the scenes who are all part of this amazing event, the Finance team and Catering students at Ely College, Dan Todd for his fantastic graphics of the Cathedral and Charlotte Wrath for her help over the two days that we are in the Cathedral.

If you are interested in getting involved next year, please contact: Rebecca Sussex at Rebecca.sussex.rms@gmail.com.

Many of our exhibitors are Chamber members and they brought their businesses to the young people which facilitated a huge number of face-to-face focussed questions. The young people went away knowing so much more about the sectors and businesses in the local area and the confidence to go back and re-engage. The exhibitors went away knowing that East Cambridgeshire has a pool of enthusiastic, lively and ambitious young people who will become excellent employees and managers in the future.

“ROKU Inc sent out our intrepid team of STEM Ambassadors and helpers from our Cambridge office… Met 100s of school kids and talked about careers in Engineering and Technology...” Neil Johnson, ROKU Inc

This Land staff spread Christmas goodwill with Cambridge foodbank donation The foodbank, which is supported by the Trussell Trust, has several outlets in and around Cambridge. From these it provides three days’ nutritionally balanced emergency food and support to people in crisis, but has been seeing demand for its services increase as the cost of living rises.

cost-of-living crisis, our team remains committed to making a meaningful difference to those facing hardship in Cambridgeshire.”

Further information on the Cambridge City Foodbank, can be found at its website https://cambridgecity.foodbank.org.uk.

To ensure that the most important food is made available to those in need, This Land staff were supplied with a shopping list of preferred items to purchase.

Brenda Kibblewhite

Staff at Cambridge-based property developer This Land joined together in the run-up to Christmas to support Cambridge City Foodbank with a series of personal donations.

Brenda Kibblewhite, Head of Sales and Marketing at This Land, said: “I am immensely proud of our colleagues’ ongoing support for the Cambridge City Foodbank. This is our third donation in the last year. And, in the face of a challenging connected 31

Do you have some exciting news to shout about that could be featured on this page?

Get in touch. Tel: 01223 237424 email: s.parr@cambscci.co.uk

DOMINO PRINTING CELEBRATES EMPLOYEES’ LONG SERVICE ANNIVERSARIES longest-serving team members.

Barry Few, Technical Training Manager, celebrated his 40-year anniversary this year, during which time he has worked in different areas of the company, starting in Production and now in Digital Printing where he trains colleagues around the world on a range of products.

Also celebrated were 18 employees completing 30 years, 55 with 20 years and 61 passing the 10-year milestone. Throughout the UK there are currently 328 employees with more than 10 years’ service.

A Cambridge company has recently paid tribute to more than 130 employees who have completed long service milestones over the last four years, working as part of its loyal and successful team.

Domino Printing, based at Bar Hill, introduced its ‘Double 5’ Club to recognise the significant contribution made by employees during its 45-year history.

The latest Long Service Award in-person gathering – the first since 2019 as a result of the pandemic – included two members of staff who have completed 40-years’ service.

Chris Hall, Product Compliance Manager, achieved 40 years at Domino in 2020, which makes him one of the company’s

Robert Pulford, CEO at Domino Printing, said: “It was great to be able to get together to celebrate our Double 5 Awards this year, after a four year gap and to recognise and pay tribute to our team which has played such an important part in the company’s success.

“It is particularly special to congratulate our two employees who have completed more than 40 years, almost the entire history of the business, and to reflect what changes they have seen during their time with Domino. When Chris and Barry first joined, we were in the process of selling our first commercial printer and introducing the Solo range for product identification.

“This event is a good moment to celebrate all our long-service employees and to thank them for everything they have done – and continue to do – to ensure we remain at the forefront of our field, as well as making Domino a great place to work.”

Wyboston Lakes Resort sign Net Zero Carbon Events Pledge Wyboston Lakes Resort has signed the Net Zero Carbon Events Pledge, joining more than 600 leading conference and events industry organisations worldwide since its launch at Cop26 in signing it or expressing their support for the campaign.

By signing the Pledge, the resort has committed to support the goal of net zero greenhouse gas (GHG) emissions by 2050 and to actively promote and advocate for industry efforts. It will also: • Before the end of 2023, publish its pathway to achieve net zero by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50 per cent by 2030 • Collaborate with partners, suppliers and customers to drive change across the value chain • Measure and track its Scope 1, 2 and 3 GHG emissions according to industry best practice • Report on its progress at least every two years.

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Louisa Watson, Director of Marketing at Wyboston Lakes Resort, explained: “’More sustainable, no apology’ is how we express our total commitment to sustainability and to driving down our carbon emissions. In 2022 we published a four-year Green Energy Roadmap, with phase 1 completed this year. Our 2023 ESG report gives further evidence of our commitment to Net Zero and Signing this Pledge is clear indication of our determination to continue to move forward to these goals.”

chamber

MEMBER NEWS

Guardtech appoint new Nordics & Baltics specialist to upscale cleanroom construction service in region which saw another hugely positive uplift last year year. The Group undertook major modular cleanroom projects in the likes of Germany and Switzerland over the past 12 months, but also provided portable and quick-assembly solutions for clients in territories such as Morocco, Sweden and Denmark.

Strandljung is excited to share the full range of options the Group provides, from turnkey Cleanroom Solutions projects to Guardtech Cleanrooms modular builds, portable CleanCube Mobile Cleanrooms containers to quick-assembly Isopod Rapid Cleanrooms pod systems.

The Guardtech Group have appointed a new dedicated Territory Manager to cover the Nordics and Baltics regions.

Lars Strandljung, who boasts significant experience covering various facets of the cleanroom industry, will represent the Suffolk-based cleanroom construction company in territories such as Sweden, Norway, Denmark, Finland, Iceland, Poland, Lithuania, Latvia and Estonia.

Strandljung’s expertise and hands-on approach is set to further bolster the Guardtech Group’s international presence,

“I’m thrilled to be representing Guardtech in the Nordics and Baltics regions,” said Strandljung. “I have a great deal of experience operating in and around cleanroom environments, working with designs, URS’s and SOPs, with a particular focus on the Nordic market.

“The Guardtech Group have such an exciting array of high-quality solutions to offer clients and I truly believe we have the answer to a lot of the challenges being faced by Life Sciences and High-Tech Engineering companies across my regions.”

Strandljung, who operates from the Östergötland region in Sweden, will act as the Group’s ‘man on the ground’, allowing Guardtech to offer a face-to-

face, personal presence in the Nordics and Baltics areas.

“I’m really looking forward to travelling around the beautiful countries that surround my base in Sweden and seeing the amazing work that some inspirational applications are conducting.

“We truly believe our British-made Guardtech Group products offer the perfect range of solutions to take their operations to another level and I look forward to sharing these high-quality services with potential future clients.”

Guardtech Group Commercial Director Mark Wheeler added: “I’m delighted to welcome Lars to the team. We’ve built a strong reputation for cleanroom construction excellence over the past 20 years here in the UK, and it’s been exciting to extend that reach into various global territories over the past 12 months.

“Having Lars on the ground in the Nordics and Baltics regions helps to give us the ‘personal touch’ that is a big part of our company ethos. Despite all our recent growth, we remain a family business at heart – we want all of our customers to feel valued, appreciated and looked after. So having Lars to cover these regions means we can offer the same hands-on approach in the Nordics and Baltics that we maintain in the UK, which is fantastic news.”

Millrose supports Ely Community Lunches Data cabling company Millrose embraced the festive season and the spirit of giving in a unique and meaningful way. Instead of sending out traditional Christmas cards, the Millrose team decided to redirect their budget to support a local initiative that truly embodies the essence of the season – the Ely Community Christmas Lunch.

Millrose sponsored Christmas Day meals for 25 people in the Ely local community.

The Ely Community Christmas Lunch team

was geared up to provide festive meals for the local community and their mission is all about inclusivity. They invited anyone who was spending Christmas Day on their own or experiencing financial difficulties to join in the celebration.

The Ely Community Christmas Lunch served up classic turkey dinners with all the trimmings at three venues in Ely, prepared by a professional chef and served by dedicated volunteers. The team do their

very best to ensure that everyone at their sit-down meals has a happy time with a warm welcome, live music, plentiful food, a visit from Father Christmas and a goody bag to take home.

Also, recognising that not everyone can make it to the venues, the Ely Community Christmas Lunch team was also happy to bring the festive spirit to doorsteps, delivering, for free, Christmas meals to people at home in the Ely area. connected 33

Do you have some exciting news to shout about that could be featured on this page?

Get in touch. Tel: 01223 237424 email: s.parr@cambscci.co.uk

Dr Amina Wakefield won the 2023 She Inspires Lifetime Achievement National Award 2023 is a year to remember for Dr Amina Wakefield, Founding CEO of Cambridge Worldwide Academy and a member of the Inspiring Women Chamber committee.

She ended last year with winning the 2023 She Inspires Lifetime Achievement National Award. This award makes it the seventh accolade received by Dr Wakefield and her business in 2023. She was recognised as Remote Working Businesswoman of the Year, Creator/ Influencer Businesswoman of the Year, Global Education Leader of the Year and Self-employed/Freelancer of the Year.

Dr Wakefield who has devoted her professional life to the use of education both in the UK and overseas as a tool to improve the lives of girls and women, improve education systems, create

business growth and boost the export of British education services was delighted with her latest award.

She commented: “I am thrilled to continue to see my achievements being recognised.

Last year was an extraordinary year not just because the number of awards received but because the huge number of strangers who contacted me from within the UK and overseas to thank me for inspiring them. We often tend to measure our success in ways which are tangible such as career, business and financial growth but my celebration of my achievements in 2023 is all about the positive impact I made on the 5000+ strangers who reached out to me. I am thrilled to have inspired so many people and I hope to continue to do so.”

It looks like Dr Wakefield’s lifetime achievements are set to continue since Cambridge Worldwide Academy has recently won few international projects related to the set-up of three British schools and a higher education institution.

Meet Cambridge announces new Board Members The official conference and meetings bureau for Cambridge and the surrounding area is welcoming new members to its Board, as it concludes its 25th anniversary year.

extensive experience in finance and strategy. He was a senior executive with the InterContinental Hotels Group (IHG) for more than 15 years.

Meet Cambridge, which celebrated record results during 2023, is announcing a new line-up of highly experienced professionals for its Board, following a number of retirements over recent months.

Rebecca Barnes is Conference & Sales Manager at Madingley Hall where she has worked for the last 13 years and has previously been a member of the Meet Cambridge Marketing Advisory Group.

Chair is Gavin Flynn, Senior Bursar at Downing College, who has a background in the travel and hospitality sector and

Martin Spooner, Director of College Services at Christ’s College, comes with wide-ranging experience in operational support including change management, process analysis and people development.

Rob Preston is Domestic Bursar at St. Edmund’s College, an operational role which encompasses people-focused leadership and effective management of change.

Gavin Flynn, Chair, says: “We are delighted to welcome our highly experienced new Directors who have in-depth and exacting skillsets in the academic sphere which cross over into the business events sector. Together with Judith Sloane, Managing Director, their wise counsel and sound judgement will ensure we continue to meet the changing needs of our 50-plus venues.”

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TRAINING

Our regular training courses provide the knowledge to assist with your international trade activities. Currently, all courses will take place online via Zoom.

internationaltrade@cambscci.co.uk Details of courses coming up over the next few months can be found below. The full list for 2024 is available on the training page of our website.

CUSTOMS PROCEDURES & DOCUMENTATION TRAINING Tuesday 6 February, 9.30am-1.00pm

understanding of the supply chain and its effects when things go wrong.

This virtual half day course looks at the procedures required when dealing with customs authorities and the information needed for submitting customs declarations to enable goods to be imported or exported.

LETTERS OF CREDIT AND METHOD OF PAYMENT MASTERCLASS Thursday 22 February, 9.30am-1.00pm

CDS: NEW CUSTOMS FOR EXPORTS/IMPORTS Wednesday 7 February, 9.30am-1.00pm Our training will highlight what you need to know to be able to accurately complete a simple customs declaration and to understand the Customs regimes and will focus on completion of a customs declaration on CDS. COMMODITY CODES MASTERCLASS Tuesday 13 February, 9.30am-1.00pm Understanding commodity codes is vital to internationally trading businesses. This virtual half day course will provide an insight into what commodity codes are and how getting them wrong can have a big impact on your business.

SUPPLY CHAIN WORKSHOP Thursday 15 February, 9.30am -1.00pm This Supply Chain Workshop is designed for managers, business owners, and anyone with an interest in the logistics of supply chain and international trade. Participants will gain a full 36 connected

The course provides an overview of all methods of payment when trading internationally to include the risks and benefits involved.

It will then concentrate on the Letter of Credit aspect guiding you through the rules of managing a letter of credit, making sure documents are compliant and payment is successful.

IMPORT & EXPORT DIAGNOSTICS WORKSHOP Tuesday 5 March, 9.30am-1.00pm This virtual half day workshop will highlight the key areas of international procedures and compliance, helping companies to review their current Standard Operating Procedures (SOPs) and ensure they are compliant when exporting or importing.

INCOTERMS® 2020 WORKSHOP Wednesday 6 March, 9.30am-1.00pm Incoterms® are a set of internationally recognised, three letter acronyms, which define the risks and responsibilities of buyers and sellers in international trade contracts. This virtual half day workshop will explain each Incoterm® and their importance in international trade contracts.

Our regular training courses provide the knowledge to assist with your international trade activities. Currently, all courses will take place online via Zoom.

chamber

TRAINING

OPENING DOORS TO GLOBAL / INTERNATIONAL TRADE Tuesday 19 March, 9.30am-1.00pm

EXPORT PROCESSES & PROCEDURES TRAINING Tuesday 16 April, 9.30am-1.00pm

The workshop will help participants navigate the complexities of international trade, navigate local regulations, and identify potential opportunities and risks. Attendees will gain insight into understanding customs regulations and the importance of creating compliant documentation, as well as strategies for protecting their IP and mitigating financial risks. By attending this workshop, SMEs can develop the skills and knowledge required to open their doors to global trade and tap into new markets.

This virtual half day course covers all the basic key areas around exporting. The course will explain the requirements for documentation, plus an overview of country of origin and incoterms.

AEO WORKSHOP Tuesday 26 March, 9.30am-1.00pm This virtual half day course is targeted at individuals and teams employed by logistics and forwarding companies, and global and local manufacturers who need to understand how to obtain and maintain AEO certification.

IMPORT PROCEDURES & PROCESSES TRAINING Tuesday 9 April, 9.30am-1.00pm This virtual half day course covers all the basic key areas around importing. The course will explain the requirements for documentation, plus an overview of country of origin and incoterms.

INWARD AND OUTWARD PROCESSING AND RETURNED GOODS RELIEF Tuesday 23 April, 9.30am-1.00pm This virtual half day course will cover special procedures and the benefits of using Inward and Outward Processing, commonly known as IP and OP, in your compliance.

To book your place, please register via the Chamber website.

Costs: £250.00 (plus VAT) Chamber members, £330.00 (plus VAT) non-Chamber members.

Chamber Members please use the discount code ‘MEMBER’ to receive your exclusive discount.

Payment is required at time of booking.

Courses can also be tailored to meet your company’s specific requirements. For more information about a bespoke course for your company, which can be delivered remotely or in person, please contact us on 01223 237414.

Access the online Health & Wellbeing course This CSR Health & Wellbeing Course learning for FREE!

outcomes include free resource, learn about healthy eating, mental wellbeing, the importance of rest, healthcare and exercise, in addition to raising awareness of Corporate Social Responsibility (CSR).

It is designed to develop the trainees CSR Health & Wellbeing skills for health and safety compliance in the workplace, providing valuable real-world learning outcomes at a high speed.

It’s accessible at any time online from an internet connected device at work or home.

The Chamber offers a wide range of online Health & Safety training courses, ranging from health & safety inductions and manual handling to more specialised courses designed for hospitals, care homes, education providers and retailers.

Full details of all our online H&S courses can be found at www.cambridgeshiretraining.co.uk. connected 37

Credit: Image by Freepik

Find out more at https:// cambridgeshiretraining.co.uk/training/healthand-wellbeing/

chamber

EVENTS

Keep an eye on the website and Chamber social media channels for other events as they are confirmed.

Thinking Outside the Box Friday 1 March, 11.00am-2.00pm HMP Peterborough Sponsored by Anne Corder Recruitment Hosted at HMP Peterborough, this networking event is offering a unique opportunity not to be missed.

HMP Peterborough are working with businesses to recruit ex-offenders and support their rehabilitation and we are offering you the chance to visit the prison and hear first-hand the benefits of doing so.

Meet the Neigbours Networking Breakfast

Recruitment challenges were shared amongst many sectors in 2023 and this looks to continue in 2024.

This event will give you the insight into options that may help, whilst hearing fascinating talks and the allimportant networking in the local business community.

Tuesday 6 February, 7.45-10.00am The Waterfront Hotel, Wyboston Lakes We’re so excited to be joining forces with Bedfordshire, Milton Keynes and Northamptonshire Chamber of Commerce for this structured networking breakfast, enabling you to make connections across county boundaries and maximise your opportunity to build a profitable network.

Attendees will have the chance to speak to their table for two minutes about their business, before moving around two other tables during the morning to do the same. This gives you a chance to make connections with as many decision makers as possible!

There will time to network further and delve deeper into those conversations over a full English breakfast which is provided.

International Women’s Day Friday 8 March Huntingdon Racecourse

The theme for IWD 2024 is Inspire Inclusion.

When we inspire others to understand and value women’s inclusion, we forge a better world. And when women themselves are inspired to be included, there’s a sense of belonging, relevance and empowerment.

Save the date to join this event and be part of the wider conversation.

International Women’s Day is open to everyone.

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Michael Moriarty – Mick George Head of Employee Services Mick George are one of the employers committed to recruiting ex-offenders and Michael will be sharing their experience of the process. An ex-offender will also share their story and how they have turned their life around, as well as the prison staff involved in the process.

You will also enjoy a networking lunch.

chamber

Keep an eye on the website and Chamber social media channels for other events as they are confirmed.

EVENTS

Business Leaders Lunch Friday 15 March, 12.00-2.30pm Novotel Cambridge North A new event added to the 2024 calendar and one you will not want to miss.

Join us for a two-course sit down lunch and network amongst the Cambridgeshire business community.

You will hear an insight into 2024 from Rob Bridge, Chief Executive Officer of Cambridgeshire & Peterborough Combined Authority.

You will also hear from the Endurance Limits Team, made up of four adventurers whose next project is The Amazon River Row in September 2024. They plan to row the entire navigable length of the Amazon River with the goal to raise £50,000 for the Great Ormond Street Hospital Children’s Charity. The team will likely face many challenges during their expedition, including dangerous wildlife, extreme weather conditions, and treacherous currents.

They will have to navigate around sandbanks, rapids, and waterfalls, as well as negotiate with local communities and authorities along the way.

Craven Stakes Lunch and Race Meeting LIMITED SPACE AVAILABLE Tuesday 16 April, 12.00-6.00pm Back by popular demand we are inviting our valued Chamber members to this member exclusive event.

This is event is being hosted in collaboration with Suffolk Chamber of Commerce, where you can enjoy a track side table for the day in the Champions Gallery Restaurant and the chance to mingle with members from both the Suffolk and Cambridgeshire Chambers of Commerce.

Included in the package: • A trackside table for the day in the Champions Gallery • Two course seated lunch • Tea and coffee to be served at your table after the meal • Race-card for every guest detailing the racing on the track • Admission for Premier enclosure and restaurant facility • Drinks served to your table • There will be a TV showing live racing at each table • Members will have access to tote betting facilities • A visit to the Parade Ring for a selection of races on the day • A pre-racing behind the scenes tour of the history of the Rowley Mile course • Complimentary onsite car parking for guests

Despite the obstacles, Endurance Limits Team is determined to complete their mission in 28 days beating the current Guinness Record (35 days).

Business Leader events will take place across the county throughout the year. Please keep on our website and communications for the next event.

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