You might not realise what we can do for you.
Contents 4
Building your solution
Choosing the right channel
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Copywriting
Editing
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Perthshire
Unfiltered
Perth and Kinross Council
Scottish Malt Whisky Society
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Land Business SRPBA
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The Journal Law Society of Scotland
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Skylife Sky
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Building your solution
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www.connectcommunications.co.uk
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www.connectcommunications.co.uk
Copywriting
Channel
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Editing
Multimedia
Additional services
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www.connectcommunications.co.uk
Renny Hutchison, Head of Design
Daniel Lambie, Senior Communications Consultant
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Design
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Commercial
Production
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Additional services
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Building relationships 97@7D3> F735:;@9 5AG@5;> 8AD E5AF>3@6
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Jane Deane, Commercial Director
Peter Woods, Production Controller
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Commercial
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Production
Glasgow: 0141 561 0300 Edinburgh: 0131 561 0020 E. info@connectcommunications.co.uk www.connectcommunications.co.uk 2
Connect is one of the UK’s leading contract publishing companies. We have gained an award-winning pedigree by combining our clear and concise copywriting with eye-catching design to deliver first-class communications. We offer a complete solution, from planning through production to distribution and measurement. Why not take this opportunity to find out what we can do for you? 3
Building your solution Connect can deliver just about every part of your communication needs. Our range of services and skills go way beyond that of a traditional contract publisher – we are, in fact, the one-stop creative communications consultancy.
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www.connectcommunications.co.uk
Choosing the right channel With so many options, choice can often be confusing. Use our experience right from the start of your project and we can help get your message to your audience, in a way they want to receive it.
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Copywriting Years of corporate communication experience means we can write for any audience about any subject. With a portfolio that covers most public and private sectors, we’re comfortable writing in a voice that you, and your audience, will be used to.
Unfiltered Scottish Malt Whisky Society
The lead paragraph of a feature should entice the reader in. It should whet their appetite, pique their curiousity, give them little option but to read on.
Land Business SRPBA
The end of a feature should provide an appropriate conclusion. It should tie up loose ends, clarify ambiguity, leave a satisfying taste in the mouth.
Skylife Sky
Short, punchy news gives readers the information they need in the time they have. No frills, no fat, just clear and straightforward facts.
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www.connectcommunications.co.uk
Editing Often less is more. A punchy headline can grab attention; tight copy can keep it. Our sub editors will take your copy, place it on the page, and give it the bells and whistles it needs to do its job.
Perthshire Perth and Kinross Council
A headline is the face of the article. It is the ďŹ rst impression that needs, in this instance, to market (pardon the pun) the wares of the feature.
The Journal Law Society of Scotland
A standďŹ rst is the handshake. It introduces the reader to the article and gives them the information they need to make the decision whether to linger or move on.
Wendy Fenemore, Managing Editor We are all bombarded with a myriad of information from a variety of sources. Editorial therefore needs to work really hard to grab and keep attention. After you have read it, you need to feel that it has given you the information or knowledge you need.
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Design Whatever you want, our design department has a creative and eye-catching solution for you. Quite literally bringing colour to your communications, the team can transform a hard sell into a must buy.
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www.connectcommunications.co.uk
THE GENERAL TEACHING COUNCIL FOR SCOTLAND
CONNECTING TEACHERS, STIMULATING DEBATE | JUNE/JULY 2009 | ISSUE 30
The latest on our 2009 election
Blowing in the
How to bring the outdoors into the classroom Also inside: Our thoughts on the journey to independence for GTCS
WWW.GTCS.ORG.UK
Renny Hutchison, Head of Design Giving audiences clear signposts helps them in their busy lives. The use of eye-catching design encourages them to delve in and find out more. Our designs are clean, clear and straightforward – easily accommodating the volume of content they carry.
Multimedia We’re more than capable of delivering messages in whatever format you and your audiences prefer. Whether you need a website, a video or conference and marketing materials, we can deliver at a standard and cost that will pleasantly surprise you.
Additional services Whatever you are trying to achieve with your communications, we can help. We offer a consultancy service including channel auditing and mapping, communication strategy and planning, stakeholder engagement, staff training and measurement.
Daniel Lambie, Senior Communications Consultant Delivering the right product for your organisation and your audiences often means taking a step back. We can help to provide that perspective and then put in place the processes needed to get things right.
Commercial Our commercial team can help to offset some of the costs of your communication activity. Developing a realistic commercial strategy that is appropriate for your organisation, then managing and realising this, literally adds value.
Building relationships GENERAL TEACHING COUNCIL FOR SCOTLAND
SigniďŹ cant time and effort was spent with Microsoft’s educational team to help them realise what a fantastic platform Teaching Scotland is. We support Microsoft by helping them plan, write and edit copy for an advertising feature in each issue. As a result, they have booked space in every issue of Teaching Scotland in the coming academic year.
Jane Deane, Commercial Director The challenge with many of our clients is to protect the integrity and objectivity of their organisation. We do this by selecting a small number of carefully targeted providers who not only advertise, but add real value to the product.
Production We believe the production process is integral to the success of your project. We have a production management system which allows us to cost, schedule, print and deliver your communications to your speciďŹ cations.
Peter Woods, Production Controller Many of our products would present most agencies with a logistical nightmare. Some titles are delivered to as many as 300,000 homes, many others go all over the world. Our systems help us do this, and also keep track of costs to make sure our clients receive the best value for money.
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Thanks To discuss this in more detail and how we can provide a bespoke service to meet your needs, email elliot@connectcommunications.co.uk or call 0131 561 0020