CXO Outlook – Magazine – May 2024 – Most Inspiring Business Leaders – 2024

MOST INSPIRING CEO TO FOLLOW IN 2024

Kevin MacRitchie President & CEO, Tactical Rehabilitation Inc

MOST INSPIRING BUSINESS LEADER 2024

Sohail Kayani President and CEO, TIECHE Engineered Systems

MOST INSPIRING BUSINESS WOMAN 2024

Tanice T.K. Gonsalves Managing Partner & Co-Owner, Impyrian

FEATURING INSIDE

Angela Dotson CEO, Empress Medical, President & Founder of BlakeBrooke Ventures, LLC, Advisor, Board Member, & Med Tech Angel Investor

Debbie Jenkins Founder & Publisher, The Asset Path

Greg Kihlstrom Consultant, Advisor, Speaker & Author, The Agile Brandx

Olesija Saue Business Development, Strategy, Coaching, Keynote Speaking, Personal Branding Agency Maximizer

Sandra Anani Founder and Director, Sustainability To Action

Sarah (Gyenge) Roberts Group CMO, Boldyn Networks

SEKA VUCIC

FOUNDER OF S MODELS MODEL MANAGEMENT

RESHAPING THE MODELING INDUSTRY WITH INTEGRITY AND COMPASSION

Photo: Klaudia Tot

May 2024

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CXO Outlook is a digital magazine published by Connecta Innovation Private Limited. All rights reserved. The opinions expressed in the content and pictures provided are those of the authors. They do not purport to reflect the opinions or views of the Connecta Innovation Private Limited or any of its members and we do not assume any responsibility. The publisher does not assume any responsibility for the advertisements, its content, pictures, and all representation of warranties made in such advertisements are those of the advertisers and not of the publisher. CXO Outlook is a Free Subscription digital magazine strictly not for sale and has to be strictly for internal private use only. Publisher does not assume any responsibility arising out of anyone printing copy of this digital magazine in any format and in any country and all matters related to that.

Exploring Leadership in the Broader Landscape of Business and Beyond

One of the most significant shifts we've witnessed in the business world is the increasing presence of women in leadership roles. Nowhere is this more apparent than in industries once dominated by men, such as fashion and modeling. In the latest issue of CXO Outlook Magazine, we explore this transformative trend, celebrating the remarkable rise of female leadership and empowerment in an industry long characterized by male influence.

Gone are the days when the image of a CEO or a top executive in the fashion world was invariably male. Today, women are not just breaking through the glass ceiling; they're redesigning the very concept of leadership itself. From the bustling boardrooms where strategic decisions are made to the dazzling runways where trends are set, women are making their mark with unparalleled grace, innovation, and determination.

In this issue, we shine a spotlight on one such trailblazer: Seka Vucic, the visionary founder

of S Models Model Management. Seka's entrepreneurial journey is a testament to resilience and tenacity, spanning not only the realms of modeling but also encompassing education and production. With two decades of experience, S Models has weathered storms and emerged stronger, a testament to Seka's leadership and vision.

Moreover, we recognize and celebrate the achievements of other inspiring leaders and

organizations in our exclusive features on the Most Inspiring Business Leaders, Business Woman, and CEO to Follow in 2024. These individuals and entities embody the essence of exceptional leadership, demonstrating qualities such as resilience, innovation, empathy, and unwavering dedication.

Within the pages of this issue, readers will find a treasure trove of insights and perspectives from industry experts and thought leaders. From discussions on cutting-edge technologies shaping the future of fashion to strategies for navigating organizational shifts in a rapidly evolving marketplace, the content offers a comprehensive exploration of the latest trends in both business and technology.

So, dear reader, we invite you to immerse yourself in the stories of triumph, innovation, and inspiration that fill these pages. Join us as we celebrate the remarkable journey of women in leadership, not only in the fashion industry but also in the broader landscape of business and beyond.

Enjoy Reading.

SEKA VUCIC

FOUNDER OF S MODELS MODEL MANAGEMENT

RESHAPING THE MODELING INDUSTRY WITH INTEGRITY AND COMPASSION

MOST INSPIRING BUSINESS LEADER 2024 74

Sohail Kayani Leading the Innovations in Mission-Critical Automation Solutions President and CEO of TIECHE Engineered Systems

MOST INSPIRING CEO TO FOLLOW IN 2024 Kevin MacRitchie

A Visionary Leader Dedicated to Revolutionizing Healthcare for the Nation's Heroes President & Chief Executive Officer, Tactical Rehabilitation Inc 54

MOST INSPIRING BUSINESS WOMAN 2024

Tanice T.K. Gonsalves

Inspiring Innovations, Unleashing Possibilities Managing Partner & Co-Owner, Impyrian

18

IN MY VIEW

Empowering Clients to Embrace their Digital Twin & Maximize their Impact

Olesija Saue, Business Development, Strategy, Coaching, Keynote Speaking, Personal Branding Agency Maximizer

LEADER'S INSIGHTS

Advancing Innovations in Women's Health Through Thought Leadership

38 Angela Dotson, CEO, Empress Medical, President & Founder of BlakeBrooke Ventures, LLC, Advisor, Board Member, & Med Tech Angel Investor

Helping Smart Business Owners Create Valuable Assets in the Form of their First Book

48 Debbie Jenkins, Founder & Publisher, The Asset Path

66

LEADER'S INSIGHTS

Sandra Anani, Founder and Director, Sustainability To Action Contributing to Building a Sustainable and Equitable Future

Building Game-Changing Marketing Strategies to Drive Business Growth & Performance

Sarah (Gyenge) Roberts, Group CMO, Boldyn Networks

86

92

Helping F1000 Brands Make Better MarTech, AI Adoption & MOps Decisions

Greg Kihlstrom, Consultant, Advisor, Speaker & Author, The Agile Brand

Photos: Klaudia Tot

COVER STORY

SEKA VUCIC

FOUNDER OF S MODELS MODEL MANAGEMENT

RESHAPING THE MODELING INDUSTRY WITH INTEGRITY AND COMPASSION

Born in 1971 in the small Croatian village of Mali Orgadenik in Herzegovina, Seka Vucic's journey is one of unexpected turns and bold choices. A young woman with a promising tennis career in the USA, she found herself drawn back to Germany, where her parents resided, driven by homesickness. It was there, in a discotheque, that fate intervened, and she was discovered as a model at the tender age of 18.

From that moment, Seka's life transformed into a whirlwind of international success, gracing the catwalks of fashion capitals like

Paris and Milan. For over a decade, she dazzled as a sought-after photo and catwalk model, carving her path through the glamorous world of fashion. But as her modeling days approached their natural conclusion, Seka's entrepreneurial spirit ignited.

Deciding to transition from model to mogul, she planted the seeds of what would become "S Models" in Stuttgart and Munich, alongside the S Models Academy and S - Class Production. Reflecting on her journey, Seka shares, "While nowadays you can still work as a model at the age of seventy or eighty, it was different in my modeling days. Back then, you had an expiration

Photos: Klaudia Tot

Central to S Models’ ethos is the personal touch, a value Seka holds dear from her own experiences as a model

date: the limit was around 35. Then you had to see what you wanted to do after that."

Driven by her foresight and determination, Seka recognized the need to create opportunities beyond the runway. "It was clear to me that if I was no longer in demand, I would open my own agency," she explains. And so, when the spotlight dimmed on her modeling career, she seamlessly transitioned into the role of mentor and entrepreneur, laying the foundation for S Models Model Management.

Building S Models: A Tale of Resilience and Success

When Seka founded S Models Model Management, she transformed her rented apartment into the epicenter of her entrepreneurial vision. With only a small corner for sleep, every other space became dedicated to her burgeoning agency. "We had to acquire clients to make them aware of S Models and to get orders," Seka reflects.

In those early days, casting calls became the lifeline for discovering new talent and expanding the agency's reach. Photographer Klaudia Tot's collaboration proved pivotal, as her work helped cultivate a roster of fresh faces, including child models who caught the eye of major clients like Hugo Boss, Mercedes, and Porsche. "Her children's photos also brought us our first major clients," Seka notes with pride.

As the agency's reputation grew, so did its client base, paving the way for Seka to realize her dream of owning her premises. "Eventually, I was able to buy my own premises for my agency and finally had space for my private life again," she recounts, a testament to her unwavering dedication.

Central to S Models' ethos is the personal touch, a value Seka holds dear from her own experiences as a model. "A good agency takes care of its models and maintains personal contact," she emphasizes. With a team dedicated to supporting over a hundred models,

communication remains paramount. "I always tell my models to call as soon as they have something on their mind. They shouldn't brood at home but seek out the conversation. That's the best way!" Seka advises.

With two decades of experience under its belt, S Models has weathered storms that have seen competitors rise and fall. "We have always stood firm and secure and were therefore able to survive the corona crisis without any help," Seka proudly declares.

Upholding Integrity

Navigating the intricacies of the modeling industry often presents challenges, from demanding clients to the pressure to maintain a positive demeanor in challenging circumstances. For Seka, however, a true turning point came when she confronted the prevalence of substance use among models. "Many models use drugs to keep themselves happy," Seka acknowledges, reflecting on a sobering realization that prompted a steadfast commitment to maintaining a clean and ethical agency.

Photos: Klaudia Tot

In an industry often associated with excess, Seka's unwavering dedication to sobriety stems from deeply held religious convictions and a promise made to her parents early in her career. "I didn't want to be one of those people who got so high at a party that they no longer knew who they were," Seka explains. For her, modeling isn't just about appearances; it's about embodying a sense of beauty and integrity that transcends superficial indulgences.

Driven by a desire to uphold a sense of divine order in her work, Seka has remained steadfast in her commitment to creating a positive and uplifting environment within her agency. "As a model and agency boss, I always wanted to be part of something beautiful," she affirms. At the heart of Seka's philosophy lies a simple yet profound truth: love. "The key to success is always LOVE," she declares emphatically. It's this deep-seated belief in the power of passion and dedication that has propelled Seka and S Models to success, proving that with love as their guiding force, they can conquer any obstacle that comes their way.

Forging Connections

As an agency owner, Seka has always prioritized personal connections, a principle she holds dear in her interactions with others. "I have always been very personal in my contact with others, and I still maintain this as an agency owner," Seka affirms, emphasizing the importance of fostering meaningful relationships within the industry.

Understanding the significance of location and clientele, Seka tailors her approach to meet the unique needs of her market. "On the one hand, the location is very important here," she explains. Assessing the landscape of her operation, she identifies key demographics and client requirements, shaping the agency's focus accordingly. Whether it's fashion models, advertising faces, or talent for film and television commercials, Seka's strategy revolves around meeting these specific demands.

In her quest for talent, Seka seeks individuals who embody authenticity and reliability. "We are looking for authentic, selfcontained personalities who work reliably,"

Seka’s entrepreneurial journey extends beyond the realm of modeling, with the establishment of the S Models Academy and the inception of her production company,

S - Class Production

she states. For Seka, success hinges on more than just appearances; it's about finding individuals who not only excel in their craft but also adhere to professional standards and uphold the agency's values. By nurturing personal relationships, understanding market dynamics, and prioritizing authenticity, Seka continues to pave the way for success, one meaningful connection at a time.

Diversifying Horizons

Seka's entrepreneurial journey extends beyond the realm of modeling, with the establishment of the S Models Academy and the inception of her production company, S - Class Production. "Demand determines my offer, and as long as I am healthy, I will continue to work like this," Seka asserts, underscoring her commitment to meeting the evolving needs of the industry.

Operating with a keen awareness of economic realities, Seka recognizes the importance of generating revenue to sustain her enterprise and support her team. "We are an economically efficient company and have to generate turnover so that we can pay our employees," she explains. For Seka, inaction is not an option; she remains proactive in her

approach, constantly seeking new avenues to promote her agency and drive growth.

Adaptability lies at the heart of S Models' ethos, with Seka and her team embracing innovation and staying attuned to emerging trends. "We move with the times, sense the trends, and adapt to whatever comes along," Seka states. Drawing inspiration from the AI industry, S Models is venturing into uncharted territory, exploring the potential of AI models in an ever-evolving landscape.

Beyond the confines of the fashion world, Seka remains deeply committed to philanthropy, using her platform to advocate for causes close to her heart. "I am also committed to animal welfare in my home country of Croatia and regularly organize charity events in Stuttgart," Seka shares.

Seka is dedicated to creating a positive impact that goes beyond the business of fashion. She supports children in need and aids elderly individuals facing financial hardship. Her unwavering focus on innovation, sustainability, and social responsibility redefines the boundaries of success, leaving an indelible mark on both the modeling industry and the communities she serves.

Want to Sell or find Investor for your Business?

Empowering Clients to Embrace their Digital Twin & Maximize their Impact

Olesija

Saue, Business Development, Strategy, Coaching, Keynote Speaking, Personal Branding Agency Maximizer

Olesija, why do you feel personal branding is essential to career advancement, especially in today’s economy?

Personal branding has become increasingly crucial for career advancement, especially in today's economy. In the past, it was about what others said when you left the room. Now, in

2024, it's about what they know before you even enter. In a world where first impressions are often formed online, aligning your digital and physical presence is vital. Your digital twin should be an authentic extension of you, showcasing your skills and values consistently across platforms. This alignment ensures that by the time you physically walk into a

Olesija Saue is a personal branding strategist, executive coach and NLP master practitioner, recognized as a Top Personal Branding Voice on LinkedIn and ranked among Thinkers360's Top 5 Personal Branding Experts. Olesija brings over 20 years of experience in business development, sales and marketing. She is a co-author of the Amazon best-selling book on personal branding, "The Brand Named You". She is a partner and strategist at Goal Social Media Marketing and the founder of the personal branding agency Maximizer. Her work is dedicated to empowering professionals and CEOs by integrating NLP techniques with personal branding, ensuring their brand's authenticity and impact.

Recently, in an exclusive interview with CXO Outlook Magazine, Olesija shared her insights on the importance of personal branding and how professionals can use it to advance their careers, the greatest challenge and success encountered by her while building her personal brand, the major takeaways from her book, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

By understanding and expressing your unique personal brand, you can strategically navigate your career, attracting roles and opportunities that align with your true self, and thus, advancing professionally in a manner that is both fulfilling and authentic

room, your reputation precedes you positively, opening doors and creating opportunities. If your digital personal brand doesn’t echo your accomplishments, your knowledge, and the esteem you hold in offline spaces, you’re leaving a significant amount of potential untouched. In the digital realm, a brand isn’t just a representation; it’s an active, evolving entity that can open doors to new opportunities, collaborations, and audiences. Today it’s not just about whom you know. It is about who knows about you.

How can individuals go about discovering their personal brand and how can they use it to advance their careers?

Discovering your personal brand is a journey inward, followed by strategic outward expression. It begins with retrospection. Reflect on your strengths, values, passions, 'why,' style, and story. These are the components of your personal brand DNA, the essence of who you are.

Once you've gained clarity on your personal brand DNA, the next step is building visibility and credibility. It's about making your personality known to the right audience. In today’s interconnected world, people are inclined to engage with individuals they know, like, and trust. Authenticity in your presentation creates this bridge of trust. We are naturally drawn to those who mirror aspects of ourselves. This psychological principle is why brands use Jungian archetypesthey appeal to specific traits that resonate with their target audience. Similarly, in personal branding, showcasing your true self aligns you with people and opportunities that resonate with your authentic being. By understanding and expressing your unique personal brand, you can strategically navigate your career, attracting roles and opportunities that align with your true self, and thus, advancing professionally in a manner that is both fulfilling and authentic.

Your brand is a living, breathing story of who you are, what you stand for and what you are becoming

Unlike traditional personal branding agencies, we combine the power of Neuro-Linguistic Programming (NLP) with personal branding strategies

Digging deep to uncover one’s personal brand can be challenging and sometimes painful. What was your greatest challenge and success in building your personal brand? Did anything work better than you expected?

Reflecting on my journey in building my personal brand, the greatest challenge was undoubtedly embracing my authentic self, with all its imperfections. Like many, I was initially caught up in the pursuit of perfection, wanting to present a polished image that I thought was 'right.' However, I quickly realized that people connect more deeply with real stories and genuine individuals, not idealized images.

The turning point came when I decided to accept myself as I am, acknowledging my strengths and weaknesses, my successes, and my struggles. It was a moment of vulnerability but also immense power. By sharing my ongoing journey, complete with its highs and lows, I found that I could connect with people on a much deeper level. My story, in its raw and unfiltered form, resonates with others, inspiring them in ways I hadn't anticipated.

You need to embrace your journey, every step of it. Your brand is a living, breathing story of who you are, what you stand for and what you are becoming. It's not about perfection but progression, not about a finished product but an evolving story. By sharing this authentically, you

not only grow your brand but also inspire others to embark on their journeys of self-discovery and growth.

What misconceptions and misinformation about personal branding bother you the most? Do you think that some people will never get what personal branding is all about?

The misconceptions surrounding personal branding are numerous and naming all of them would need an article of its own, but a few particularly stand out due to their widespread acceptance. One of the misconceptions about personal branding that concerns me, especially from a CEO's perspective, is the notion that it's solely about self-promotion or creating a flashy online persona. This superficial understanding overlooks the strategic depth of personal branding, which is about authentically conveying one's values, skills, and experiences to the right audience. It’s about authentically presenting oneself to the world while focusing on how one’s unique attributes can benefit others.

Another misconception is the overemphasis on 'building' or 'creating' a brand, as if it's a facade to be constructed from scratch. This often leads to the false belief that the 'package' is all that matters. However, like luxury goods where both the product and packaging hold significance, in personal branding, your genuine substance (the value you offer) and your presentation (how you convey this value) need to harmonize. It also important to remember that a truly effective personal brand aligns both online and offline personas, reflecting consistency and authenticity across all interactions.

There's also a frequent misunderstanding that personal branding is a luxury reserved for

certain professions or levels within a company. In reality, personal branding is vital at all career stages and in all roles, including CEOs. It's about how leaders present themselves, articulate their vision, and connect with their stakeholders.

Finally, the idea that personal branding is self-centered is a misunderstanding. It’s not merely about making oneself known; it’s about connecting with people who can benefit from what you uniquely offer. It’s a service-oriented approach where the focus is on how your abilities and experiences can help solve problems, inspire, educate, or uplift others.

It's possible that some individuals may never fully grasp the multifaceted nature of personal branding. However, as leaders, it’s important to continuously advocate for a holistic understanding of personal branding, emphasizing its role not just in individual career growth but also in driving the success of the entire organization. I believe that people need to understand that it is a strategic tool for every professional who wants to be successful in their work.

In your keynotes on personal branding, are audiences at first resistant to the concept? Do you see lightbulb moments in them when it all comes together?

Many in the audience often equate a strong personal brand with being a household name or celebrity, which seems unattainable or irrelevant to their

From coaches who nudged me beyond my limits, to authors whose words resonated with my core and also all of my clients and students- each added an important piece of the puzzle

professional lives. This misconception leads to a hesitance in embracing personal branding as a tool for their career growth. When I pose the question, "Who has a personal brand?" and see only a few hands go up, it sets the stage for a lightbulb moment. The realization that everyone already possesses a personal brand, but the key lies in how strategically one manages it, brings a perspective change. When personal branding is understood as a means of being known by the right audience and not necessarily about widespread fame, resonates deeply. The most gratifying feedback comes when attendees express their newfound understanding that personal branding is essential for their professional journey, and that it doesn't necessarily mean becoming a celebrity. It's about crafting and managing a personal narrative that aligns with their career goals and connects them with their ideal audience. This clarity often leads to a more strategic and empowered approach to personal branding, which is incredibly fulfilling to witness.

Brief us about Maximizer Personal

Branding agency- How do you coach HR professionals, CEOs, and business owners in building their personal brands?

Unlike traditional personal branding agencies, we combine the power of Neuro-Linguistic Programming (NLP) with personal branding strategies. This unique approach allows us to tap into the subconscious mind, helping our clients create authentic and impactful personal brands that resonate deeply with their target audience. Research shows that we are most powerful and effective when we are congruent with who we are, what we believe, and our convictions.

Through our NLP-enhanced personal branding approach, we help our clients tap into their inner strengths and unique qualities, by leveraging rapid

breakthrough insights from Neuro-Linguistic Programming and marrying it with a strategic personal branding approach. We also provide DFY solutions for impactful leaders, who can maximize their impact by aligning their physical and digital personal brands.

Please share the major takeaways from your book, “The Brand Named You”. “The Brand Named You” is a practical workbook, which consists of 100 practical steps and questions, that help you to understand your personal brand DNA, package it attractively, so that it resonates with your target audience as well as create a clear strategy and action plan. The most important takeaway are 7 questions, that you need to answer to put your personal branding strategy together and create a onepager to guide you on your journey.

1. What is the goal of your personal brand?

2. Who are you-what is your personal brand DNA (your values, your story, your passions, your strengths, your style, your why)

3. What do you offer- your value proposition based on your personal brand DNA?

4. Who should know about you- your ideal target audience?

5. What should they know about you- your content strategy?

6. How would they know about you- your channels (both online and offline)

7. How would you measure your successyour personal brand KPI’s?

Is there a particular person you are grateful for who helped get you to where you are?

It's been a mosaic of inspiration and guidance from a myriad of incredible individuals. From

While the term "authentic leadership" may have gained popularity, its essence remains unchangedeffective leadership comes from selfawareness and self-acceptance. Authentic leaders are open to growth and learning

coaches who nudged me beyond my limits, to authors whose words resonated with my core and also all of my clients and students- each added an important piece of the puzzle. I'm deeply grateful for all of them.

What does the term "authentic leadership" mean to you?

When we talk about "authentic leadership," we're essentially emphasizing the importance of understanding and accepting oneself as a leader and a human, without the pretense or facade that can sometimes be associated with leadership roles. Authentic leadership for me means being genuine and true to your own values, principles, and leadership style. You cannot fake authenticity. It's about being comfortable with who you are as a leader, acknowledging your strengths and areas for improvement, and leading from a place of sincerity and transparency. While the term "authentic leadership" may have gained popularity, its essence remains unchangedeffective leadership comes from self-awareness and self-acceptance. Authentic leaders are open to growth and learning. They prioritize honesty and consistency in their actions, which builds trust and credibility among their teams and stakeholders. In my opinion, it is about staying true to one's inner values and beliefs while guiding and inspiring others.

What are your plans for the future?

Where do you see yourself in the next 5 years?

In essence, my mission is to bridge the gap between the traditional and digital worlds of business, helping individuals unlock new opportunities and reach their full potential in

Personal branding is no longer just a nice-to-have; it's become an essential strategic tool for every professional who wants to remain relevant and thrive in today's rapidly evolving landscape

an increasingly digitalized environment. My primary focus for the next 5 years is to continue building and expanding my agency, with a particular emphasis on popularizing the concept of personal branding, enhanced with the power of Neuro-Linguistic Programming (NLP) and bringing more of amazing professionals and CEO’s and owners of traditional businesses online. I'm deeply committed to addressing the issue that many traditional entrepreneurs and professionals face, which is underutilizing their digital presence. I aim to effect change in this area. Over the coming years, I envision my agency becoming a recognized leader in personal branding services, not only helping individuals enhance their digital presence but also demonstrating the tangible benefits it brings to their personal and professional lives. Through content creation infused with NLP techniques, strategic partnerships, and innovative approaches, I aim to empower a growing number of traditional entrepreneurs and professionals to embrace their digital twin and maximize their impact.

What advice would you give to entrepreneurs who are thinking about stepping into the spotlight with a personal brand strategy?

Personal branding is no longer just a nice-to-have; it's become an essential strategic tool for every

professional who wants to remain relevant and thrive in today's rapidly evolving landscape. In a digital age where visibility and reputation matter more than ever, cultivating a strong personal brand isn't just an option; it's a necessity. Remember that being popular isn't synonymous with influence. You don't need to be known by everyone; you just need to make an impact on the right people. The age of digital connectivity has made it possible to reach anyone, but it's the strategic, niche-focused approach that truly makes a brand memorable and influential. By defining, understanding, and engaging with your niche, you not only solidify your brand's positioning but also its impact. Platforms like LinkedIn have democratized personal branding. By being strategic about your connections and content, you can ensure that you're in front of the eyes that matter. A relevant, engaged network often yields better results than a vast but unengaged one. It's about precision targeting rather than mass reach.

Begin by discovering your personal brand DNA- it is the only truly unique advantage that noone can copy. Dive deep into your values, strengths, passions, story, style and most importantly why. Understand who your target audience is and what matters to them. Create a clear personal branding strategy. Commit. And most importantly, don't overthink it. Start acting now. The first steps can often be the most challenging, but they're vital to your journey's success.

MOST INSPIRING

CEO TO FOLLOW IN 2024

Kevin MacRitchie

PRESIDENT & CHIEF EXECUTIVE OFFICER, TACTICAL REHABILITATION INC

A VISIONARY LEADER DEDICATED TO REVOLUTIONIZING HEALTHCARE FOR THE NATION'S

HEROES

Kevin MacRitchie, CEO of Tactical Rehabilitation Inc., is a seasoned professional in Information Systems and Operations Management, blending formal education with real-life skills to optimize efficiency in every aspect of his endeavors. With a background that spans from multibillion-dollar partnerships at Cisco Systems to the intricacies of managing daily tasks like feeding horses, MacRitchie's approach is consistently focused on streamlining processes to save time and resources. "At Tactical Rehabilitation, we're driven by a collective vision to innovate and penetrate markets swiftly, all while maintaining costeffectiveness," says MacRitchie.

Reflecting on his journey, MacRitchie acknowledges the invaluable lessons learned from a diverse range of experiences and encounters. "I've had the privilege of learning from both exceptional and challenging leaders," he remarks. Interactions with prominent figures such as Robert Redford, General Colin Powell, and Richard Branson have underscored the significance of genuine connections, empathy, and ambitious goalsetting in leadership. Driven by a genuine concern for others and a dedication to fostering a supportive work environment, MacRitchie prioritizes recognizing the contributions of every individual within his organization. "Empowering people to excel as a team is paramount," he affirms.

MacRitchie PRESIDENT & CHIEF EXECUTIVE OFFICER, TACTICAL REHABILITATION INC

Kevin

A Commitment to Excellence

Founded in 2013 by David Marr, the current Chairman of the Board of Directors, Tactical Rehabilitation embarked on a mission to revolutionize healthcare solutions by delivering quality products and services while prioritizing comprehensive team training. "Our goal was to address the pressing need for higher-quality care within the healthcare landscape," remarks MacRitchie.

Since its inception, Tactical Rehabilitation has forged strategic partnerships with leading industry providers, ensuring access to cuttingedge medical solutions tailored to address approximately 68% of military injury cases and medical requirements. "Collaborating with

top-tier providers allows us to deliver superior healthcare options to our clientele," MacRitchie emphasizes.

Central to Tactical Rehabilitation's ethos is the concept of being "Battle Tested," a standard derived from firsthand feedback from service members who have utilized the company's products in combat zones. "Soldiers returning from the battlefield affirmed the efficacy of our products in maintaining their health and readiness," recalls MacRitchie. This feedback spurred

Karen Lyons

CFO, TACTICAL REHABILITATION

Founded in 2013 by David Marr, the current Chairman of the Board of Directors, Tactical Rehabilitation embarked on a mission to revolutionize healthcare solutions by delivering quality products and services while prioritizing comprehensive team training

the establishment of rigorous quality standards to guarantee that all products meet the same "battle tested" criteria before being introduced to patients.

Harnessing Technology for Healthcare Advancement

At Tactical Rehabilitation, technology is not just a tool but a fundamental aspect of our identity. "We consider ourselves a technology company," asserts MacRitchie. Utilizing advanced technology, such as MASS 3D rendering for custom orthotics and streamlined manufacturing processes, Tactical Rehabilitation optimizes efficiency from design to production. "Technology serves as our silent partner, driving innovation and accelerating healthcare delivery," MacRitchie remarks.

Central to Tactical Rehabilitation's success is its keen understanding of core competencies and a collaborative approach to partnerships. By leveraging strengths and fostering positive outcomes, the company cultivates exclusive products and solutions tailored to the needs of healthcare providers and, ultimately, the patients

Tactical

Rehabilitation is more than just a company it's a collective of dedicated individuals driven by a singular mission: to provide the highest quality healthcare to the men and women of the US Military

they serve. "Our focus remains unwavering, with a dedicated commitment to serving the US Military without distraction," MacRitchie emphasizes.

Setting itself apart from competitors, Tactical Rehabilitation prioritizes efficiency and timeliness in patient care. "Our streamlined processes ensure that patients receive care 58 days sooner on average compared to competitors," MacRitchie notes, underscoring the company's swift response time from authorization to patient contact, averaging less than 48 hours.

As Tactical Rehabilitation continues to expand, both organically and strategically, the company remains dedicated to maintaining its exceptional standards of service. "Our growth

is driven by the demand from the medical community we serve," MacRitchie explains.

Empowering the Next Generation of Healthcare Leaders

Tactical Rehabilitation is more than just a company—it's a collective of dedicated individuals driven by a singular mission: to provide the highest quality healthcare to the men and women of the US Military. "Our team is comprised of passionate individuals who share a common goal of serving our nation's heroes with the respect and honor they deserve," states MacRitchie. With a focus on sustainability and longevity, Tactical Rehabilitation is committed to

nurturing a culture of service and excellence that transcends generations. "Our mission extends beyond the present, with a vision for future generations to carry forward," MacRitchie emphasizes.

As a leader, MacRitchie's primary role is to set ambitious yet attainable goals in collaboration with the Senior Leadership Team, inspiring the entire organization to strive for excellence in patient care. "Efficiency is key in maximizing patient time while maintaining our commitment to quality," MacRitchie remarks. Emphasizing the importance of fostering a vibrant and engaged workplace culture, Tactical Rehabilitation prioritizes fun and community involvement. "We believe in creating a positive

work environment where team members feel valued and motivated," MacRitchie notes.

In the spirit of continuous growth and empowerment, Tactical Rehabilitation provides ample opportunities for team members to expand their skills and advance within the organization. "No one is limited in their potential here," MacRitchie affirms.

Cultivating Leadership and Service Excellence

MacRitchie considers his greatest achievement to be the development and success of the people within the organization. "Our focus is on cultivating great leaders who will propel us further as a cohesive team," MacRitchie states.

Emphasizing the value of hard work and resilience, MacRitchie acknowledges the inevitable challenges and setbacks that come with personal and professional development. "It's about helping individuals envision their potential and guiding them toward expanded responsibilities and serving others for the greater good," he explains.

For MacRitchie, each workday is a privilege, driven by the opportunity to serve the men and women of the US Military alongside a dedicated team. "Our mission is to provide the best quality care to those who protect our freedoms," he affirms.

Central to Tactical Rehabilitation's success is its holistic approach to recruitment, balancing the inclusion of veterans with individuals from diverse backgrounds. "We strive to create a culture centered on service, where every team member is empowered to contribute," MacRitchie notes.

Collaboration lies at the heart of MacRitchie's daily routine, as he partners with internal and external stakeholders to innovate and solve challenges. "At Tactical Rehabilitation, we prioritize teamwork and treat each other like family," he states.

Expanding Horizons

For Tactical Rehabilitation, expansion is not just a goal—it's a commitment to meeting the evolving needs of patients and communities. "We are dedicated to exploring new solutions, markets, products, and technologies," states MacRitchie.

The ethos of expansion extends beyond geographical boundaries to encompass new frontiers of possibility. "We will never cease in our quest to address unmet needs, even if it means venturing to the Moon or Mars," MacRitchie declares.

Despite the challenges posed by the pandemic, Tactical Rehabilitation experienced rapid growth, opening four new locations across the country and expanding its focus internationally. "Amidst uncertainty, we remained steadfast in our commitment to serving patients," MacRitchie recalls.

The pandemic served as a testament to Tactical Rehabilitation's unwavering dedication to patient care. "While others closed their doors, we stood firm, ensuring that patients continued to receive the care they needed," MacRitchie affirms.

As Tactical Rehabilitation continues to expand its reach and impact, MacRitchie and his team remain steadfast in their commitment to serving patients and communities around the world. "Our journey is far from over," MacRitchie concludes.

Advancing Innovations in Women's Health Through Thought Leadership

Angela Dotson, CEO, Empress Medical, President & Founder of BlakeBrooke Ventures, LLC, Advisor, Board Member, & Med Tech Angel Investor

Angela, please share your background and areas of interest.

I have been in the med-tech start up space for over 20 years. I began my journey in the medical device sector working in various roles from sales, clinical, marketing and management. In 2018, I invested in my first med-tech start-up company and in 2021, I decided to start my own company dedicated to investing in med tech startups. BlakeBrooke Ventures was founded and named after my two daughters, Audrey

Blake and Lainey Brooke. My areas of interest are early seed med tech startup companies that have truly game changing technology with a strong market demand. The past two years, my focus has been in women’s health after seeing how it was the least funded area of med tech. I felt this was unacceptable given women make up 51% of the population. There are so many incredible innovations being developed that are desperately needed but lack adequate funding to get them to market.

Our mission is clear, to help advance the innovation of technology that provides better patient outcomes and improves patient quality of life

As the President and Founder of BlakeBrooke Ventures, LLC, Angela leverages her 20 years of experience in the medical device space to invest in and consult for early-stage start-up companies with game-changing technologies. She brings angel investors together with innovative medical solutions that are poised to be breakthrough technologies.

Additionally, Angela is the CEO of Empress Medical, a U.S based start-up company revolutionizing the treatment of uterine fibroids. She serves as an advisory board member for OVUM Health and is also the founder and managing partner for BlakeBrooke Ventures SPV. She has helped deliver successful exits while in various roles with companies such as AGA Medical, Vascular Insights and Venclose. She is passionate about advancing new technology and improving the lives of patients. She was honored to receive the 2023 “Outstanding Leadership Award” from Health 2.0 for her impact in the healthcare field and was delighted to be featured on cover of The Health Insights magazine, October 2023 edition and be included as one of the top 10 most influential females in the Med Tech space. Her most coveted role is being a Mom to her two daughters, Lainey Brooke, 3 and her late daughter Audrey Blake.

Recently, in an exclusive interview with CXO Outlook Magazine, Angela shared her professional trajectory, the mission and vision of BlakeBrooke Ventures, LLC and Empress Medical, insights on the latest trends impacting the health tech industry in 2024, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

Tell us about the mission and vision of BlakeBrooke Ventures, LLC and Empress Medical.

The vision of BlakeBrooke Ventures is to become a dominant investor platform for the med tech space with the ability to fund groundbreaking technologies in a very impactful way. Our mission is clear, to help advance the innovation of technology that provides better patient outcomes and improves patient quality of life.

As for Empress Medical, our mission is to provide a better solution to the current treatment of uterine fibroids. This health condition affects more than 26 million women in the U.S resulting in far too many unnecessary hysterectomies. Our goal is to provide women with a better quality of life and help preserve fertility in those who wish to conceive. Our vision is for Empress to be viewed as a true advocate for improved women’s health; to help bring awareness to the global market demand for innovation in women’s health and the need for funding in this space.

Healthcare and technology are increasingly intertwined. What are the latest trends impacting the industry in 2024?

In my opinion, funding is what is impacting the industry the most. We especially experienced this in 2023 and I am hoping we see a better shift in 2024. Investors have been more hesitant to invest, and we could spend hours debating the reasons for that. In addition, the regulatory path has become increasingly difficult and lengthy, not to mention expensive. While the regulatory pathway is absolutely necessary, I do feel it is also unnecessarily burdensome in the process, thus hindering commercialization for many med-tech startups with amazing technologies.

Regarding healthcare, over the past decade I have witnessed so many changes in how new FDA approved technologies are able to be adopted into a healthcare facility. It is more challenging than ever for physicians to have access to new innovative technology because of the processes put in place for approval. It is not uncommon for a new technology to

Staying stagnant is the worst thing any company can do but especially a large medical device company

be on a wait list of 6 months to a year just to be considered by a product review committee. Often the committee consists of physicians who will never even use the technology or recognize its importance. It is challenging for all involved and my hope is we start to see a better process within the healthcare system for adoption of new and innovative technologies.

How is the MedTech industry currently coping with the fast pace of change?

I think the industry is coping well. If you notice over the past 5 years and especially post Covid, we are seeing a major shift in accessibility to healthcare. More companies have emerged that offer virtual clinics, making the ability to see a physician for simple diagnosis a lot easier and convenient. For example, Ovum Health, which I serve as an advisory board member, allows women to make appointments with an OB-GYN and see them virtually. Ovum Health physicians can diagnose, treat, and manage conditions that may complicate a healthy pregnancy. This is a big deal for women who can’t always make in person appointments for various reasons. We are also seeing an increase in AI technology, which is allowing for far better treatment than before. Again, the only way the industry can keep up with the fast pace of change is from the support of investment of innovation.

In your opinion, where do large medical device companies see the greatest opportunity for growth?

In my opinion, it is in research and development and smart acquisitions. Staying stagnant is the worst thing any company can do but especially a large medical device company. They should constantly be on top of trends and the future of

It is critical to do proper due diligence on a prospective buyer, you must be able to convey a positive synergy between their business model and your technology

medicine and seeing where they can both expand into new areas and improve upon their existing portfolio.

What questions should MedTech startups already answer before approaching a potential buyer? They should already know the basic 5 W’s, who, what, when, where and why. Who within that company makes the buying decision and who will your technology impact the most? What value does your technology bring to the company? When can the company expect to see a positive impact from the technology? How long before it can start being sold, etc.? Where does the technology fit into their current portfolio or future offerings? Why do they need this technology, why now? These are just the basics, there are so many more. It is critical to do proper due diligence on a prospective buyer, you must be able to convey a positive synergy between their business model and your technology.

In terms of a potential exit, what is more important for a medical device startup – clinical data or commercialization?

That’s a tough question because both are very important. It starts with the clinical data because if you don’t have strong clinical data, getting to commercialization is going to be extremely difficult. Also, without strong clinical data it poses an issue for obtaining proper reimbursement and getting included on insurance policies, all of which can affect the success of

When you are a start-up, you don’t count anything out, you must be passionate about raising funds as this is what 90% of your time is spent doing

a potential exit. From a commercialization standpoint, a potential buyer needs to see a clear pathway to commercialization. There are times when a start-up can exit before commercialization happens, however those instances are rare. Most exits happen after commercialization, some exits are shortly after while others are a few years out. Sometimes the start-up utilizes the time after commercialization to increase the purchase value while the strategic uses this time to evaluate the growth potential and profitability of the acquisition. In my option the importance of clinical data vs commercialization is a true balance.

Besides venture capital, where else should medical device startups look for money?

Angel investors and look at setting up a SPV (special purpose vehicle) that allows smaller checks to come in without affecting the cap table. It’s amazing how quickly you can reach 1 million in critical funds when you’re just starting from friends and family. Having an SPV allows them to invest with smaller check sizes. Look for grants that could be available and also look into crowdfunding. When you are a start-up, you don’t count anything out, you must be passionate about raising funds as this is what 90% of your time is spent doing. You must get creative and think outside the box. Networking is key!

What is your personal MedTech investment psychology?

My MedTech investment psychology entails investing in technologies that truly meet a

need and solve a problem. I am passionate about investing in minimally invasive technologies, technology that takes the procedures out of the operating room or Cath lab and allows them to be performed in an office-based setting or OBL. Not only is this better for the patient from a clinical standpoint but from a financial standpoint as well. It also gives the physician better control over what is the best for their patients in selecting which technology to use, rather than being told by the hospital system. Anytime a technology/device can strengthen the relationship between a physician and their patient while providing exceptional patient outcomes with lower risk, I am all in!

What are your plans for the future?

Where do you see yourself in the next 5 years?

My plan is to still be advocating for innovation and better patient care. I hope to continue doing that by investing in innovation, being a spokesperson and advocating for increased awareness in the areas that need attention and helping any way I can to advance the initiative of start-up companies who are working hard to improve patient outcomes. In regard to Empress Medical, in 5 years I hope to see OrbiTal being seen as the gold standard in uterine fibroid treatment. I plan to always be a strong advocate for women all over the globe regarding investment into healthcare research and development. Over the next 5 years, my plan is to help the women’s health market go from the least underfunded to the most funded in the med-tech space. We have a lot of work to do, and I have no doubts we can do it.

Over the next 5 years, my plan is to help the women’s health market go from the least underfunded to the most funded in the med-tech space

One piece of advice for early-stage medical device companies.

Buckle up, it’s going to be a wild ride, but it is worth it.! My biggest piece of advice is directed to the physician inventor and that would be, hire the right people. The most common and detrimental mistake I see is the physician opting to run the company. I get it, it’s personal to them but in business it can’t be personal. You must be able to make decisions rationally. Hire a CEO who has experience with start-ups. I’m not saying the physician can’t play a big part, but very few physician controlled start-ups succeed. Hire a strong CEO and let them build out their team, most

importantly let them do their job! This seems like simple advice, but it is one of the biggest challenges I have seen over the past 20 years of being involved in start-ups. Make sure everyone on the team can bring something of high value to the table Everyone must have the mentality that they are in the “same boat and working together”. While everyone brings something different, it is also important that everyone can step in and pull the weight of another member. I can promise you there will often be times where everyone will need to help chip in with the same critical and challenging task. The phrase “there is no “I” in team” is never more true or important than it is for a med-tech start-up company.

Helping Smart Business Owners Create Valuable Assets in the Form of their First Book

Debbie Jenkins, Founder & Publisher, The Asset Path

Hi Debbie, have you always wanted to be a Marketer? Please tell us a little bit about your marketing journey and specific roles where you gained meaningful experiences. The idea of becoming a marketer was never on my radar. My first love was writing, but a run in with a careers advisor in the 1980s dissuaded me that I could ever make a living from writing. Of course, she was completely wrong, but what did I know as a teenager? I ended up taking an apprenticeship to

become a technician at British Telecom in the UK. Then I did an engineering degree, one of very few girls at the time. I chose engineering out of curiosity, a desire to understand the mechanics behind things and to spite that careers advisor who also told me girls couldn’t become engineers. It was a fun journey, one that unexpectedly steered me towards digital marketing with the launch of my own company in 1997.

The late 90s was a pivotal moment in digital marketing, and being part of it

It’s easy to be seduced by new marketing techniques and tactics, but some fundamentals remain the same

Debbie Jenkins is a marketer by heart and engineer by training. She loves creating assets that help businesses grow. She works with founders, coaches and consultants in small groups to get their business assets published. For expert-based business owners aiming to distinguish themselves from the crowd of imposters and the background noise of AI, the foundation is published 'atomic ideas'. These are your disruptive insights, fortified through deep relationships with your audience, that are continuously tested and validated. Debbie helps clients turn their atomic ideas into reality. She is the author of 16 books and lives on a mountain in the south of Spain.

Recently, in an exclusive interview with CXO Outlook Magazine, Debbie shared her professional trajectory, insights on the most critical skills required by marketers to be successful in today’s rapidly changing business environment, the key trends shaping the marketing industry in 2024, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

Companies often focus on producing a high quantity of content at the expense of quality, which can dilute their message and impact – this is getting worse with the mass use of AI software

from the beginning was both challenging and exhilarating. I didn't have a formal education in marketing; instead, I learned everything through hands-on experience. This approach involved a lot of experimentation, facing failures headon, and constantly refining strategies, all skills I learnt as an engineer. I read extensively, sought advice from mentors, and embraced each mistake as a learning opportunity.

This iterative process of learning, applying, failing, and succeeding gradually built my expertise in marketing.

What do you think are the most critical skills that a marketer needs to have to be successful in today’s rapidly changing business environment?

This is something I’m addressing in my new book The Credibility Crisis. It’s easy to be seduced by new marketing techniques and tactics, but some fundamentals remain the same. I’ve condensed it to three main skills:

1. Disruption: Embracing and leading change, rather than just adapting to it, to stay ahead. This requires a big dose of curiosity coupled with the courage to take action. It also needs discernment to make decisions quickly.

2. Creation: Innovatively producing content, products and strategies that stand out, addressing the 'Bleeding Neck' problems of the target audience along with elevating the importance of the ‘Weeping Wound’ issues that most of us put aside.

3. Connection: Building genuine relationships with real people, establishing trust and credibility, especially important in an era where consumers

are increasingly skeptical of marketing and worried that everything is generated by AI or they’re speaking to a bot.

Handling the balance of these three dials, tuning them, will be the key skills that create credibility, increase desire for your products and get you trusted in a skeptical marketplace.

In your opinion, what are some of the most important trends currently shaping the marketing industry in 2024?

In 2024, the marketing industry trends that I think will be particularly influential in the world of publishing and using books as marketing tools are:

1. Personalization at Scale: Tailoring book content to specific niches or individual reader preferences using data analytics and AI.

2. Voice and Visual Search: Optimizing books for voice search and incorporating visual elements that align with augmented reality experiences.

3. Ethical Marketing: Publishing books that align with ethical values and transparency, appealing to readers' growing demand for authenticity and connection.

4. Interactive Content: Creating books with interactive elements, such as embedded multimedia or interactive digital companions, to enhance reader engagement. I’m calling these “live” books, that grow with you.

5. Sustainability: Emphasizing eco-friendly publishing practices and themes in book content, resonating with the increasing environmental consciousness of readers.

These trends suggest a shift towards more technologically integrated, ethically responsible, and interactive approaches in

book marketing and publishing. I think these trends will impact all marketing.

You have been a part of the marketing landscape for many years. What do you feel are some of the biggest mistakes companies make regarding their marketing efforts?

Over the years, I've noticed several common mistakes in company marketing strategies (and my own). The most significant error is a lack of authenticity, where brands fail to forge real, meaningful connections with their audience. This requires a person up front, to be visible and available. As I grew my business I fell back into the strategic and operations role. I needed to push myself to become “the face” again so I could make real connections. Companies often focus on producing a high quantity of content at the expense of quality, which can dilute their message and impact – this is getting worse with the mass use of AI software. When I started out writing and publishing articles and books was still a skill, content was thoughtful and rare, we actually looked forward to reading it. Now content is abundant – so focus on brilliant content, that makes a difference. For books, I encourage my authors to create short, valuable books, that focus on one atomic idea.

This is why I wrote my two recent books: Stop Writing Books Nobody Reads and Stop Selling Books Nobody Buys. It doesn’t matter who you wrote your book for or who you target your marketing campaign at if they don’t read it and it doesn’t resonate. You must understand what your reader wants and needs, solve their most important problem first.

Ignoring customer feedback is another major oversight. Listening to feedback is crucial for adapting and refining marketing strategies. Lastly, inflexibility in adapting to market changes can leave companies using outdated methods, missing out on new opportunities and failing to stay relevant in a dynamic market.

There’s a balance to be found in disrupting ourselves (or being disrupted) with new technology and keeping a hold of the intimate relationships with clients and customers that allow us to make better decisions, quickly.

What new, modern tactics, tools, or aspects of marketing should marketers pay more attention to?

The last couple of years has felt like we're in a tech arms race, with AI and machine learning leading the charge. They promise personalization at an unprecedented scale, but there's a hint of Big Brother in there. Chatbots and AI-driven conversations are all the rage for real-time engagement, but sometimes it feels like talking to a wellprogrammed parrot. I know I don’t enjoy those encounters. We have to pay attention to these massive technological and societal changes, but I don’t think we should be usurped by them. We have to ask ourselves if we would want to be on the sharp end of these bots we’re creating.

Video content, especially the short and snappy kind, is taking over. I’m trying to bring this desire for fast, short solutions into book publishing. Traditionally books are 50,000 words, but readers are demanding faster solutions, which means fewer words.

I strongly encourage my authors to add massive value per page, and solve one problem per book, keeping their books under 20,000 words.

Lastly, voice search optimization is key with the rise of digital assistants. We're optimizing for machines that talk back, a modern twist on an old conversation. These trends are reshaping marketing, for better or worse, but we must tread carefully to avoid getting lost in the tech labyrinth.

At the heart of effective marketing is the simple, yet powerful concept of connecting with real people, understanding their real problems, and offering them real solutions. Modern tactics and tools can help, but it's crucial not to lose sight of this fundamental principle. Successful marketing boils down to this core idea: identify the genuine needs of your audience and address them with straightforward, effective solutions.

Or as one of my mentors frequently says. “What are you selling and how do I buy it?”

What advice would you give to someone just starting out in marketing?

For someone starting out in marketing, think of it not just as marketing, but as a journey of adding value. Focus on truly understanding the needs and desires of your audience. Build strategies that don't just sell a product or service but provide genuine solutions and enhancements to people's lives. It’s less about persuasion and more about meaningful engagement and creating value that resonates with your audience. This mindset will guide you in building impactful, ethical, and successful marketing campaigns.

MOST INSPIRING BUSINESS LEADER 2024

Sohail Kayani LEADING THE INNOVATIONS IN

PRESIDENT AND CEO OF TIECHE ENGINEERED SYSTEMS

MISSION-CRITICAL

AUTOMATION SOLUTIONS

Sohail Kayani serves as the President of TIECHE Engineered Systems (TIECHE Inc.), an Automation Technology firm situated in California. With over two decades of experience in the Automation and AI industry, Sohail has held pivotal roles in some of the sector's largest enterprises.

Having pursued his undergraduate degree in Engineering, Sohail further specialized in Automation and Robotics during his graduate studies. His expertise in critical facilities automation technologies has led to the development of several pioneering engineering strategies and automation products, widely acknowledged as industry benchmarks.

At the helm of TIECHE Engineered Systems, Sohail remains steadfast in his commitment to continuous improvement and innovation. "Our commitment to continuous improvement and innovation drives us to ensure higher efficiency, reliability, and sustainability in Mission Critical Facilities through advanced automation and AI," he emphasizes.

TIECHE Engineered Systems, established with a clear vision to address critical needs in telecom and data center automation, boasts 15 years of industry experience. The company specializes in delivering cuttingedge automation solutions that prioritize dependability and performance.

Sohail Kayani PRESIDENT AND CEO OF TIECHE ENGINEERED SYSTEMS

ABOUT

Facility Factor©

TIECHE Engineered Systems has recently launched the Facility Factor© Android Mobile Application, which offers a comprehensive solution for efficient facility management. With this app, you can easily enhance the quality of service by monitoring real-time data, managing tickets, and receiving alarm notifications. You can also access floor plans, maintenance records, and live environmental data instantly. The intuitive interface provided by the app makes it effortless to create and manage service tickets. Stay up-to-date with live data streaming and trend analysis tools. The smart scan feature of the app, which utilizes QR code technology, simplifies asset management. Many leading organizations are already optimizing their operations with the help of Facility Factor© Download the app now to redefine infrastructure oversight, making it seamless, efficient, and always under your control.

Driven by a commitment to innovation and client-centric engineering, TIECHE's journey has been characterized by unique offerings tailored to mission-critical facilities. Sohail underscores, "We craft unique offerings tailored to missioncritical facilities, conducting comprehensive infrastructure analyses and proactively identifying potential failures."

Moreover, TIECHE's systems continuously monitor and adjust equipment utilization based on workload, optimizing energy efficiency and prolonging equipment lifespan. The company's commitment to continuous research and development, particularly in AI and Machine Learning technologies, keeps them at the forefront of automation innovation.

Unlike conventional firms focused on specific product lines, TIECHE excels in curating integrated platforms using a blend of technologies to precisely align with clients' unique requirements. This strategic approach ensures adaptability

ABOUT

Josh Grinsted Manager, Applied Services Division

Josh Grinsted heads up the Applied Services Division at TIECHE Engineered Systems (TIECHE). Josh has over twenty years of experience in the Mission Critical Automation Industry. With his expertise in Automation technologies coupled with extensive knowledge of Mission Critical HVAC and Power Systems, Josh has been instrumental in the success of TIECHE. As a driven individual who thrives in challenging situations, Josh is also an avid runner and competes regularly in marathons across the US.

ABOUT

Amr Mohammed Engineering Manager

Amr Mohamed leads the Engineering and Field Support team at TIECHE Engineered Systems (TIECHE). Amr possesses nine years of experience in engineering design and automation systems. He earned his bachelor’s degree in mechanical engineering and his master’s in engineering management from California State University Northridge. As an expert in engineering design, Amr focuses on driving improvement within the company’s internal processes as well as the solution offered to customers.

and effectiveness, enabling facilities to operate autonomously and with utmost reliability.

Precision in Automation

TIECHE Inc. was established with a clear vision: to provide automation solutions tailored specifically for mission-critical facilities in the telecom and data center sectors. Sohail reflects, "We observed that this sector of the industry lacked solution providers with specialized skills and focus fit for mission-critical applications."

Unlike many competitors who adopt a generic approach across various industries, TIECHE's philosophy resembles that of surgeons rather than general practitioners. "Surgeons must exhibit precision and cannot afford mistakes," explains Sohail. This analogy underscores TIECHE's commitment to delivering precise, reliable solutions for mission-critical environments.

The company's founding ethos and ongoing differentiation are rooted in its unwavering dedication to technological advancement and

client-centric engineering. Sohail emphasizes, "We prioritize the development of intelligent, dependable automation solutions specifically tailored for critical infrastructure applications."

TIECHE's success in securing and retaining Fortune 100 clients can be attributed to its strategic decision to specialize in a specific industry sector. Sohail elaborates, "Becoming the leading experts in Mission Critical Automation has allowed us to pour all our energies and expertise into understanding the needs and requirements of our target clients."

At the core of TIECHE's business approach lies a commitment to understanding clients' business objectives and helping them achieve those objectives through meticulous adherence to requirements. "Our fundamental goals revolve around offering not merely automation solutions but a partnership that ensures mutual success," Sohail affirms.

This client-centric philosophy permeates TIECHE's work ethic and the performance

of its delivered services and solutions. Through continuous innovation and a relentless focus on precision, TIECHE remains at the forefront of providing mission-critical automation solutions that empower clients to achieve their business objectives with confidence.

Leading the Charge

Central to TIECHE's success lies its strategic focus on becoming the foremost expert in a specific industry sector. Specializing in Mission Critical Facilities Automation, TIECHE caters to sectors such as Data Centers and Telecom Switching Facilities, where operational integrity and reliability are paramount.

Sohail notes, "Our focus on fail-safe design for critical building automation systems was instrumental." He highlights the industry's tendency for automation systems to become points of failure, compromising operational integrity. TIECHE's response was groundbreaking: the implementation of the DesOps Philosophy, focusing on operational and maintenance requirements for years after delivery, resulting in automation systems that not only meet performance and reliability requirements but also offer lower operational costs and increased longevity.

TIECHE's commitment to leadership in Mission Critical Automation is evident in its investment in research and development. Rather than solely relying on available options, TIECHE has developed in-house products and solutions to stay ahead of industry needs. In 2015, the company introduced the ECOM Product line, specifically designed for small footprint telecom facilities. Sohail remarks, "The ECOM product line revolutionized automation for small telecom facilities with advanced technology, ease of use, and cost-effectiveness."

In 2018, TIECHE introduced SECOWEB Cloud, a secure, cloud-based Automation platform, offering organizations the ability to monitor and manage critical facilities remotely. The following year saw the deployment of Automation-X, an industry-leading Test Automation Platform. Sohail emphasizes, "Automation-X's advantages extend beyond TIECHE's core focus, providing added value to customers through increased reliability and performance."

Exploring new frontiers, TIECHE is leveraging Automation-X in the Continuous Commissioning (CCx) Model, employing AI to monitor mission-critical facilities seamlessly. In 2023, TIECHE unveiled the Facility Factor © Facility Management Platform, a state-of-theart solution with live data streams and embedded AI, empowering customers with secure access and control over their facilities online or via handheld devices.

Pioneering Efficiency

TIECHE's automation solutions are meticulously engineered to conduct comprehensive infrastructure analyses. Sohail explains, "proactively identifying potential failures and swiftly activating redundant equipment when needed." This proactive approach minimizes downtime and maximizes performance, ensuring operational continuity for mission-critical facilities.

Moreover, TIECHE's systems continuously monitor and adjust equipment utilization based on workload, optimizing energy efficiency and extending equipment lifespan. Sohail elaborates, "We prioritize shedding operating equipment during favorable weather conditions and reduced network traffic periods, resulting in substantial cost savings and increased equipment longevity."

TIECHE also implements economizers within facilities to leverage free cooling, further reducing energy consumption and generating substantial long-term savings for clients. Sohail emphasizes, "Our secure cloudbased Automation & Facility Management solutions provide clients with comprehensive infrastructure analyses and actionable recommendations, accessible from anywhere at any time."

At the forefront of integrating AI into automation solutions, TIECHE remains committed to pioneering efficiency and reliability in mission-critical environments. Through continuous innovation and a proactive approach to facility management, TIECHE ensures that clients can operate with confidence, knowing their critical infrastructure is optimized for performance and sustainability.

Through continuous innovation and a relentless focus on precision, TIECHE remains at the forefront of providing mission-critical automation solutions that empower clients to achieve their business objectives with confidence

Fostering Innovation

At TIECHE, a customer-centric approach is paramount. Sohail emphasizes, "With commitment to excellence in engineering and continuous research and development, particularly in AI and Machine Learning technologies." Employees are nurtured to seek excellence in their work, guided by the ethos of "what can we do" rather than "what do we have to do."

TIECHE specializes in providing technologically advanced Automation & AI solutions that ensure dependability and performance within mission-critical facilities. The company's journey is marked by a commitment to innovation and investment in human resources. At TIECHE Inc., a culture of innovation and "out-of-the-box" thinking is fostered to promote professional growth and career advancement for team members.

Sohail's leadership focuses on several key areas. Firstly, he prioritizes defining and establishing organizational goals and credo, coupled with effective communication and continuous reinforcement of the organizational commitment to innovation and excellence.

Secondly, a significant portion of his time is dedicated to creating an inclusive atmosphere where everyone feels welcomed and valued. The leadership team promotes a culture that values innovation, creativity, learning from experiences, and prototyping. Financial commitments are made to promote progress and research, aligning organizational values, policies, and procedures with the goal of continuous improvement.

Lastly, TIECHE emphasizes focusing on the future rather than clinging to the past, actively rejecting the "we've always done it that way" excuse. Through Sohail's leadership and the company's dedication to fostering

innovation, TIECHE remains at the forefront of providing cutting-edge solutions for missioncritical facilities.

Innovating for Success

TIECHE's distinctive trajectory is shaped by a steadfast commitment to continuous research and development. Sohail highlights, "Oarticularly in AI and Machine Learning technologies." Through these investments, TIECHE remains at the forefront of automation innovation, delivering tailored solutions that optimize efficiency and reliability.

Unlike conventional firms with a narrow focus on specific product lines, TIECHE excels

At TIECHE Inc., a culture of innovation and "out-of-thebox" thinking is fostered to promote professional growth and career advancement for team members

in curating integrated platforms using a blend of technologies to precisely align with clients' unique requirements. Sohail emphasizes, "This strategic approach ensures adaptability and effectiveness, enabling facilities to operate autonomously and with utmost reliability."

The success of these initiatives underscores TIECHE's commitment to technological advancement through in-house R&D efforts. Supported by a dedicated team of engineers focused on preventing failures and ensuring client reliability, TIECHE operates under the philosophy of partnering with clients to understand their business goals and enhance business efficiency through technology integration.

Contributing to Building a Sustainable and Equitable Future

Sandra Anani, Founder and Director, Sustainability To Action

Sandra, what inspired you to become a sustainability leader?

It's a journey that has been fuelled by a combination of personal passion, a commitment to positive change, and a deep sense of responsibility towards our planet and all sentient beings. Growing up, I was always drawn to nature and its wonders. I attribute a lot of this to my MBA at Royal Holloway University of London, and particularly to my then Business Ethics Professor; Dr Dirk Matten As I became

more aware of the governance, ethical and environmental challenges our world faces, I felt a calling to contribute meaningfully to addressing these issues. Witnessing the impact of climate change, loss of biodiversity, and unsustainable practices, I realised that I the only place for me was to be part of the solution.

My academic background in sustainability further deepened my understanding of the interconnectedness of environmental, social, and economic systems. It became clear to me

The opportunity to make a tangible impact and contribute to building a more sustainable and equitable future continues to be a driving force in my career

Sandra Anani has 20+ years’ experience working in sustainability and corporate governance and has forged strong relationships with world class knowledge partners and sustainability thought leaders during her career. As Director and Founder of STA, Sandra has consulted for numerous international and regional clients. Sandra has a proven track record in providing innovative and creative projects in sustainability strategy, events and communications globally. Sandra has extensive international experience, particularly in the management, operation and delivery of programmes in the Middle East and Europe. Sandra speaks fluent Arabic and is also a published author. Recently, in an exclusive interview with CXO Outlook Magazine, Sandra shared her professional trajectory, insights on the biggest challenges faced by businesses when it comes to sustainability, what sets Sustainability To Action apart from the other market competitors, significant career milestones, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

that a holistic and inclusive approach was essential to creating lasting change. The more I learned, the more I felt a sense of urgency to act. Moreover, I've been inspired by the incredible work of fellow sustainability leaders, activists, and organisations around the world. Their dedication and innovative solutions motivate and renew my commitment to keep moving forward. People like Her Excellency Dr Shaikha Al Dhaheri, Secretary General

Environment Agency-Abu Dhabi, Mark Gough, CEO Capitals Coalition, Jessica Fries, Executive Chairman of The Prince's Accounting for Sustainability Project (A4S), Craig Bennett, CEO, Wildlife Trusts and Dexter Galvin, Chief Commercial and Partnerships Officer, CDP.

I believe that collective action is key to driving systemic change. In my professional journey, I have had the privilege of working with like-minded individuals and organisations,

The absence of universal standards for measuring and reporting sustainability practices makes it challenging for businesses to communicate their efforts effectively

collaboratively developing and implementing sustainability initiatives. The opportunity to make a tangible impact and contribute to building a more sustainable and equitable future continues to be a driving force in my career. Ultimately, my inspiration comes from a vision of a world where balance is restored, and our actions nurture rather than deplete the planet's resources. It is a privilege to be part of the sustainability community, and I am committed to advancing the cause with passion, integrity, and a steadfast belief in the positive impact we can achieve together.

What do you think are the biggest challenges facing businesses when it comes to sustainability?

Several challenges are commonly faced by businesses in their pursuit of sustainability. The most obvious is transparency and disclosure. So aside from that, I will share what I think are the top 5:

1. Costs and ROI Concerns: Implementing sustainable practices and solutions may require investments in technology, infrastructure, and training. Many businesses struggle with the

perceived high costs and are concerned about the return on investment (ROI) in the short term. however, i believe that companies need to integrate sustainability into the organsational ethos, redefine their purpose and once the start to view their businesses a longer-term sustainable proposition they will have integrates sustainability into the corporate governance and decision making framework which will in turn mean that the cost and ROI concerns would be address at the correct gateway and the business strategy and direction will mean decisions are made holistically.

2. Supply Chain Complexity: For companies with extensive supply chains, ensuring sustainability throughout the entire process can be challenging. Sourcing materials responsibly, reducing waste, and ensuring ethical practices from suppliers are all aspects that need attention. I would strongly advocate the adoption of CDP’s framework to help with effectively dealing with Scope 3 emissions.

3. Regulatory Uncertainty: The regulatory landscape around sustainability is subject to change, and businesses may face challenges

With growing regulatory focus on ESG issues, aligning the goals of the ESG team with the overall business goals ensures that the company remains compliant with evolving regulations

in adapting to new or evolving regulations. This uncertainty can make it difficult for companies to plan and implement long-term sustainability strategies.

4. Consumer Awareness and Expectations:

As consumers become more ethically and environmentally conscious, they expect businesses to align with sustainable practices and indeed with their own values. However, there can be a gap between consumer expectations and a company's ability to meet those expectations, leading to reputation-related risks.

5. Lack of Standardisation: The absence of universal standards for measuring and reporting sustainability practices makes it challenging for businesses to communicate their efforts effectively. Lack of standardisation can also hinder benchmarking and comparison with industry peers.

Are there any sustainability trends that have caught your attention and that you believe companies should keep an eye on in 2024?

Scientists emphasise that we've already damaged nature extensively, particularly in countries like the UK and much of Western Europe. Merely conserving what remains isn't sufficient; we need to actively restore nature. This concept, termed "nature positivity," is the way forward. highlighted by the International Union for Conservation of Nature (IUCN) and also at COP28 UN Climate Change Conference in Dubai. Ensuring that businesses, governments, societies, and the global economy prioritise nature positivity is crucial. This involves rebuilding lost natural habitats, not just for aesthetic reasons but for our very survival. Nature restoration is essential for our future well-being, food security, economy, and the

vital ecosystem services it provides, such as clean air and water. Therefore, both locally and globally, we must focus on putting nature into recovery.

How important is the connection between the goals of the ESG / Sustainability team and the goals of the overall business?

Overall, the connection between the goals of the ESG/sustainability team and the goals of the overall business cannot be overstated. The sustainability team is accountable for managing the overall delivery of the Sustainability strategy and Sustainability transformation programme,

ensuring all programmes meet the agreed transformation agenda, executed effectively, on time and within budget.

This needs to be done collaboratively in order to drive faster execution of plans which will deliver higher efficiency and better utilisation of assets, driving better business sustainability performance with accountability for realising tangible improvements to agreed KPIs.

Sustainability is a great big TEAM effort. So supporting colleagues within the Sustainability Team and more widely across the organisation with all aspects of transformation is critical, This includes for example: scoping of transformation initiatives, creation of business cases, preparation

Keep track of your progress: measure how well you're doing with sustainability, like how much energy you're using or how much waste you're producing

of documents and presentations for the relevant committees and other Governance processes.

The sustainability team should also help to establish new internal targets, monitoring and governance processes to build internal accountability and drive progress on sustainability delivery across the entire organisation.

Therefore, connection between the goals of the ESG (Environmental, Social, and Governance) or sustainability team and the goals of the overall business is incredibly important for several strategic reasons:

• Alignment with Business Strategy: When the goals of the ESG/sustainability team are aligned with the broader business objectives, it ensures that efforts in sustainability are integrated into the core strategies of the company. This alignment helps in driving business growth, reducing risks, and enhancing reputation.

• Value Creation: Sustainability initiatives can create value for the business in various ways, such as cost savings through resource efficiency, access to new markets or customers who prioritize sustainability, and enhancing brand reputation. When the goals are connected, it ensures that sustainability efforts contribute directly to value creation for the business.

• Risk Management: ESG factors can present significant risks to businesses, including regulatory risks, supply chain disruptions, and reputational damage. Aligning the goals of the ESG team with the overall business goals enables proactive management of these risks, ensuring resilience and long-term viability.

• Stakeholder Expectations: Investors, customers, employees, and other stakeholders increasingly expect businesses to operate sustainably and responsibly. When the goals of the ESG team are aligned with the broader business goals, it

demonstrates a commitment to meeting these expectations, enhancing trust and loyalty among stakeholders.

• Long-Term Sustainability: Businesses operate within social and environmental contexts, and their long-term success depends on their ability to operate sustainably within these constraints. Aligning ESG goals with overall business goals ensures that sustainability is integrated into longterm planning and decision-making processes, fostering resilience and adaptability.

• Regulatory Compliance: With growing regulatory focus on ESG issues, aligning the goals of the ESG team with the overall business goals ensures that the company remains compliant with evolving regulations. This proactive approach reduces the risk of noncompliance penalties and enables the business to stay ahead of regulatory changes.

What are your plans for the future?

In the foreseeable future, my aspirations revolve around seeking opportunities to contribute to the growth and development of small and mediumsized enterprises (SMEs) by serving on their boards. I'm particularly drawn to the dynamic environment of SMEs where innovative ideas flourish and where strategic guidance can make a significant impact. Additionally, I'm keen on sharing my knowledge and expertise through teaching. Whether it's mentoring aspiring entrepreneurs or imparting business-related skills to students, I see teaching as a fulfilling way to give back to the community and nurture the next generation of leaders. Overall, my future plans are centred on leveraging my experience and insights to support business growth and foster learning and development in both professional and educational settings.

What advice would you give to other professionals looking to incorporate sustainability into their work?

When considering how to integrate sustainability into your work areas, I suggest that people take some time out to learn about sustainability: Spend time understanding what sustainability means and how it affects your industry. Figure out where you can make positive changes. Link up with your sustainability department and see how you can help them to help you.

If you don’t have a sustainability department, perhaps you can decide on specific things you want to achieve, like using less energy or creating less waste. Make sure your goals are clear and doable. Get other involved: Talk to your coworkers, customers, and suppliers about sustainability. Ask for their ideas and support.

Don't be afraid to test out new ideas and technologies to help you be more sustainable. Keep track of your progress: measure how well you're doing with sustainability, like how much energy you're using or how much waste you're producing.

Remember that sustainability is something you keep working on. Be ready to change your plans as you learn more. It’s important to work with others. Cultivate supportive networks and actively engage in sustainability initiatives such as those offered by organisations like CDPP (Climate Action Platform), the Capitals Coalition, and Accounting for Sustainability. These platforms provide valuable resources, guidance, and opportunities to contribute meaningfully to sustainability efforts within your work sphere. By fostering collaboration and staying dedicated to the cause, you can effectively incorporate sustainability principles into your professional practice.

MOST INSPIRING BUSINESS WOMAN 2024

Tanice T.K. Gonsalves

MANAGING PARTNER & CO-OWNER, IMPYRIAN

INSPIRING INNOVATIONS, UNLEASHING POSSIBILITIES

In today’s rapidly evolving business landscape, women entrepreneurs are emerging as a powerful force, breaking barriers, redefining industries, and reimagining possibilities. These trailblazers are passionate, determined, and committed to turning their ideas into a reality, building successful businesses, and living a life they dream of and love. In every way, the 21stcentury women leaders serve as beacons of hope, catalysts of change, and architects of a brighter future.

One such inspiring leader and entrepreneur is Tanice “TK” Gonsalves whose success story

is an ode to the rising influence of women in leadership and a testament to the boundless potential of female leaders across the globe. TK’s superpower is guiding organizations to achieve their highest objectives; she creates partnerships that last decades by building trust and knowing each partner's needs to aggressively open new possibilities. She is currently the Managing Partner and Co-Owner of Impyrian, an Artificial Intelligence (AI) and Digital Solutions Multi- Million Dollar Company, where TK is strategically positioning Impyrian to become one of the leaders in AI, robotics, and digital solutions.

Tanice T.K. Gonsalves

MANAGING PARTNER & CO-OWNER, IMPYRIAN

Entrepreneurship is a Calling

TK is an award-winning Technology entrepreneur who is driven by a desire to inspire innovation. Though she was on track to inherit a successful family international business with her MBA in International Trade, she had a realization: why follow the accepted path when she could create her own? She stepped into federal contracting, leveraging contacts with healthcare, training and logistics professionals to quickly establish herself as a trusted strategic partner. However, observing cutting-edge Silicon Valley technologies convinced her that her actual mission was to enhance AI's disruptive potential. As a strategic and visionary leader, TK established an Innovation Hub to tailor silicon valley discoveries to meet public-sector needs. Her vision? Equip partners to quickly deploy AI, improve society, partner with super techy start-ups, enhance security & protection, and save lives without bureaucratic hurdles that stifle creativity or development.

TK, the embodiment of an innovative leader, developed a "think bigger" creative culture that encouraged teams to consistently provide innovative ideas

TK, the embodiment of an innovative leader, developed a "think bigger" creative culture that encouraged teams to consistently provide innovative ideas. She also encouraged government partners to adopt cutting-edge capabilities that appeared impossible just a few years ago. Under her leadership, TK has steered companies to win over ten billion-dollar contract vehicles and to integrate expansive AI across agencies, defying preconceptions about what small enterprises can accomplish.

TK now hopes to start an AI revolution in construction safety and sustainability. Together with her business partners, Norman Sherriff and Matthew McCathorine, TK is developing cutting-edge machine learning algorithms to avoid worker injuries, improve energy efficiency, and protect project budgets using predictive analytics. TK is also putting together an A+ Tech Talent Hub with the country's top AI experts. It is her fundamental belief that with visionary leadership, AI and

technology can empower society. Since day one, she has been recognized as a role model because of her passion for inciting advancement by linking great minds across industries; the sky is the limit to what her rapidly expanding empire may soon achieve!

Leading with Transparency and Integrity

TK's path to success began with the formation of a vast network of faithful contracting ties based on trust. Navigating federal ecosystems for over 15 years combined with her personal experiences, honed her focus on integrity as the ultimate currency. In TK's experience, the DMV contracting sector remains close-knit; one's reputation is built on regularly demonstrating transparency and fulfilling obligations.

Navigating federal ecosystems for over 15 years combined with her personal experiences, honed TK's focus on integrity as the ultimate currency

As Managing Partner and Co-Owner at Impyrian, TK remains focused on sustaining principles she values, such as mutual transparency, loyalty regardless of circumstance, and cross-sector relationships that spark progress. She is excited about Impyrian's bright future because her ethics and vision drew the top individuals from around the federal world to collaborate as strategic teaming partners. When every member shares a commitment to excellence, they understand that boundless innovation awaits!

What Sets Impyrian Apart as an Award-winning AI and Robotics Company?

Founded in 2008, Impyrian LLC (Impyrian) is an AI and Digital Solutions Company

delivering high-performance solutions to federal, state, and commercial clients. Impyrian is headquartered in Fulton, Maryland with customers and operations around the United States. Over the years, the company has established itself as an industry leader through its unrivaled ability to integrate cutting-edge ideas into practical solutions that advance federal missions.

Moreover, Impyrian's success is driven by its network of reciprocal technology partnerships, which provide exclusive early access to the most paradigm-shifting technology before competitors. Impyrian's Managing Partners have formed lifelong bonds with giants from various industries based on trust and a shared aim of providing the best talent and results- driven solutions. This foundation enables Impyrian's top teams to customize cutting-edge capabilities to public sector restrictions at unprecedented speed.

“Our team quickly identifies agency pain areas, scans Imprian's technology environment for the best update, manages all integration complexities, and drives rapid deployment through agile piloting,” shares TK. Impyrian not only maps new solutions that adapt to changing priorities, but it also forms Tiger Teams of handpicked professionals to quickly troubleshoot problems. These responsive value adds have helped its clients establish long-term trust as a transformative change and reliable thought partner. As Impyrian broadens its innovation repertoire into new scientific disciplines, its recognized reputation for properly integrating paradigm-shifting

technology continues to bring up hitherto untapped opportunities. Altogether, Impyrian distinguishes itself by peoplefirst ideals, future-focused leadership, and building relationships with our clients that are meaningful and outcome driven.

Extensive Service Offerings

Driven by a strong desire for innovation, Impyrian has grown quickly to become a technology giant that is regarded with confidence by organizations of all stripes. Impyrian’s services are divided into six business segments focusing and specializing in AI & Robotics, Digital Solutions, Cyber Security, Enterprise Business Operations, AV & Telecommunications, and Construction & Engineering.

Expertise in Bidding & Winning Contracts

Impyrian is an SBA-certified 8(a) company with deep federal contracting experience. TK is guiding Impyrian by maximizing the benefits of 8(a) for contract visibility while reducing the risks of over-reliance, which have destroyed some companies after graduation. Impyrian actively bids in the full and open arena where the company successfully competes against large companies. To be more precise, Impyrian builds early customer intimacy and proof points with selected agencies by using strategic bidding techniques. While leveraging the 8(a) program’s sole source benefits, this makes it easier to carry out pilot and proof of concept initiatives that showcase Impyrian's reliability and technological prowess.

Impyrian methodically increases market share by forming alliances and securing non-8(a) contracts. Impyrian also prides itself as a company that mentors other small companies.

Significant Career Milestones

Over the years, TK's aggressive pursuit of excellence has resulted in unprecedented advancements in how small firms may provide solutions that revolutionize government. Her distinctive method entails envisioning daring solutions specific to client needs, followed by gathering an ecosystem of collaborators to realize her revolutionary vision. TK recalls leading five full and open (large business) wins for a small company that had zero large businesscentric contract vehicles. TK fundamentally believes that with the appropriate strategy, small firms can dominate any space by demonstrating hunger, diligence, and superior products, services, talent and the strategic leadership needed to make the vision a reality.

By assembling differentiated capabilities and implementing ambitious pilot projects, TK has successfully won and de-risked the adoption of paradigm-shifting breakthroughs across industries. Her decade-plus track record includes guiding agencies through the transition to cloud, blockchain, IoT, and AI, as well as overseeing all operational aspects from contract capture to execution. These digital transformation triumphs created the groundwork for partners and clients to incrementally improve mission outcomes.

TK, on the other hand, sees one of her many achievements as democratizing access to Silicon Valley's sought-after capabilities.

Her Innovation Hub now provides public sector stakeholders with a range of cuttingedge solutions that meet their limits, while TK handles integration issues behind the scenes. With a network of selected entrepreneurs willing to meet agency criteria in exchange for scaling support, TK connects the brightest ideas with the government agencies that need them the most allowing Impyrian to be the offeror of these innovations.

By thinking exponentially and demonstrating that small organizations can master systems integration at scale, TK raises the bar for inventive technology leadership with each barrier she breaks down. Her ambition continues to match her passion to succeed and make a difference in the world of technology; TK is currently working to bring AI efficiencies to infrastructure areas that were previously thought to be impenetrable to future enhancements.

A "Forward-Focused" Growth Mindset

TK has an instinctive understanding of the complicated intricacies that drive long-term success in federal contracting - a world where relationships and mission demands take precedence over typical sales approaches. Her varied expertise includes identifying the proper opportunities, developing winning strategies, and delivering mission impact that exceeds expectations. TK sees business growth in government as a long-term process that involves methodically establishing contacts, listening to pain issues, and promoting her firm as the best-fit solution thought partner. This fostering attitude has and will assist in Impyrian's continued spectacular rise.

As Impyrian moved into new agencies, TK spearheads important capture efforts, leveraging her unique knowledge of evaluation criteria to develop differentiated value propositions. Her advice skills were also invaluableTK created technology roadmaps that guided customers through the pragmatic phase of cutting-edge improvements, allowing them to remain adaptable in an uncertain environment.

Furthermore, TK instilled a "forwardfocused" growth mindset among Impyrian's talent, encouraging teams to consider losses as learning experiences while relentlessly pursuing every good lead. Impyrian is benefiting greatly from TK's position at the nexus of strategy, partnerships, and innovation by balancing its desire to deliver with realistic patience and diligence. Her brand of entrepreneurial acumen has been

Founded in 2008, Impyrian LLC (Impyrian) is an AI and Digital Solutions Company delivering high-performance solutions to federal, state, and commercial clients

important in furthering Impyrian's objectives. As TK positions Impyrian into new areas, her leadership will be critical to properly increasing operations 10x. Her strategic partners remain loyal to her mission and her vision of success.

Guiding Teams to Reach Their Greatest Potential

TK leads by giving her team the freedom to reach their greatest potential. The foundation of her strategy is openness and communication and

providing open platforms where everyone can freely express their thoughts, raise issues, and make recommendations. Moreover, her ability to recognize each person's unique abilities and capabilities enables her to match them with situations in which they can excel.

As a thought partner, TK assists her team in determining how Impyrian's leadership team may best support them in realizing their goals, both personal and professional. “We use automation to free up talent from tedious work

Driven by a strong desire for innovation, Impyrian has grown quickly to become a technology giant that is regarded with confidence by organizations of all stripes

so they can concentrate on creating highvalue content and come up with creative solutions to problems,” asserts TK. “We also use human-centric innovation to make our customers' lives easier by becoming fixated on their pain spots.” To provide solutions that effectively alleviate genuine frustrations, TK immerses herself with customers to gain a deep understanding of their reality. Similarly, TK constantly pushes her teams to think critically, stay out of their comfort zones, and make proactive plans for change.

Staying at the Forefront of Technological Advancements

TK believes that a decade from now, human-technology cooperation through symbiotic AI and robotics will change society. AI is liberating human imagination rather than displacing it, according to TK, as new capabilities like multi-modal sensing, intuitive human-bot interfaces, and hyperefficient models democratize. This change is primarily driven by two trends: neurosymbolic AI, which makes training complex models simpler and transfer learning. According to TK, these developments will lead to a boom in task-specific AI agents that can work well in specialized fields and collaborate with humans. Humans will use their unique talents, such as creativity, to their advantage in the workplace of the future, with bots doing cognitive duties on demand. Impyrian is working to develp our AI Research lab to drive advancements, bringing in top talent from around the world to publish ground-breaking, peer-reviewed research. At the same time, Impyrian’s

leaders promote mutually beneficial academic collaborations, giving Impyrian early access to exciting discoveries. This is how Impyrian maintains its leadership position in the business by venturing into unexplored areas early on.

“We place equal importance on ethics and security,” highlights TK. Impyrian keeps gaining the public's trust by aggressively self-regulating and demonstrating AI's advantages. With equal emphasis on ethical commercialization and breakthrough discovery, Impyrian is wellpositioned to spearhead the next paradigm shift that will democratize AI and unleash the potential of humanity.

Unwavering Commitment to Community & Social Responsibility

Guiding Impyrian’s success is an underlying duty to ethical action benefiting society. TK views technological progress not as an end, but as a means to uplift communities through empowering innovations. This people-first mentality stems from her upbringing and her professional background around military senior executive retired mentors, witnessing sacrifice first-hand.

She fosters a culture of conscienceurging teams to consider potential public impacts in all activities from bid decisions to AI algorithm design. By ingraining accountability across operations, TK actualizes ethical technology that solves problems, not propagates them.

Externally, Impyrian’s award-winning programs provide holistic support from employment assistance to mental health

access. As Impyrian grows, positive societal change remains central to its mission. TK leads the charge demonstrating success and integrity to drive forward together. Her empowering mindset continues opening doors to uplift people that innovations too often leave behind.

The Power of Industry-Specific Networking

At Impyrian, TK and her team understand that no one business can develop AI by itself.

Building relationships within the ecosystem is therefore essential to their success. She asserts, “We have deliberately developed trustbased partnerships with over 3000 partners over the last few years, including integrators, startups, open-source communities, and research institutions. This strong partnership network allows us to incorporate best-ofbreed skills and remain at the forefront of research and development.” TK and her team work with academic labs investigating novel

Over the years, TK's aggressive pursuit of excellence has resulted in unprecedented advancements in how small firms may provide solutions that revolutionize government

approaches in privacy-preserving AI and federated learning.

Likewise, TK and her team regularly contribute code to open-source communities, furthering the advancement of the field. They are also constantly searching for new alliance prospects through their networks and at AI conferences. Impyrian’s growing network of partners strengthens its capacity to push limits and bring about constructive change. TK further states, “Just as important as sharing our discoveries with partners is listening to them and learning from them because their varied viewpoints improve our organization.”

The Road Ahead

As Managing Partner and Co-Owner, TK’s goal at Impyrian is to responsibly improve AI technology to provide the most effective solutions to our clients. She also wishes to continue to grow the business while leveraging its advantages in various industries. One of

the ways she plans to do this is by expanding Impyrian’s range of AI diagnostic tools in the healthcare sector to increase accessibility and cost of high-quality care on a worldwide scale. Furthermore, TK and her team are collaborating with leaders in renewable energy to use AI to optimize power grid management for sustainability. These models will reduce their negative effects on the environment and increase agricultural production. To cut waste, they are also creating clever recycling solutions. Likewise, Impyrian is identifying enormous opportunities in the public sector domains such as emergency response, infrastructure, and transportation beyond these core areas. The governments will benefit from their AI workforce analytics as they adjust their policies to the changing labor market. “Above all, though, I want Impyrian to continue exploring the wonderful possibilities of AI as far as our imaginations will allow and this is just the beginning of our journey,” concludes TK.

Building Game-Changing Marketing Strategies to Drive Business Growth & Performance

Sarah (Gyenge) Roberts, Group CMO, Boldyn Networks

Hi Sarah. What inspired you to pursue a career in marketing? How did you get your start in this industry?

At university, I studied psychology and educational development. I was interested in the “people side” of both programs and I was inspired to dig deeper into how people think. After that I obtained a secondary degree in marketing.

My grounding and background in psychology has been invaluable during my career—it has helped to inform how I strategize, architect, and execute high-performing and influential

marketing campaigns. It’s also helped me become a good leader—I take time to listen and understand the teams I work with, and with so many team members located in different parts of the world, this soft skill is all the more crucial.

How do you approach the ever-changing landscape of digital marketing and emerging technologies such as AI?

Digital marketing and AI are just a couple of exciting tools in the marketing toolkit. But, before even selecting or applying any tool, it’s

AI is a huge topic at the moment. Marketers will definitely look to use it in various ways in 2024, but it shouldn’t—and won’t—replace a human approach

Following almost 20 years of experience in marketing and communications, Sarah Roberts joined BAI Communications in 2017, now Boldyn Networks, a world’s leading infrastructure provider. As Boldyn’s Group CMO, Sarah led Boldyn’s major rebrand, bringing together six companies under one innovative, bold, and dynamic brand. Sarah is at the forefront of the company’s communication and marketing strategies. She’s been instrumental in ensuring consistency throughout Boldyn’s transformation and has played a crucial role in securing groundbreaking infrastructure projects. Sarah is a founding member of The CMO Club in Sydney. She has a bachelor’s degree in psychology and a master’s degree in marketing from Victoria University, Wellington, New Zealand. She’s based in London. Recently, in an exclusive interview with CXO Outlook Magazine, Sarah shared her professional trajectory, her favorite part about working at Boldyn Networks, insights on the need to embed gender equality and inclusion in the marketing industry, personal sources of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

important to first ask yourself: “Will this tool help us to focus on humanity?”

The most effective way to answer this question is by tapping into a skill that you should consistently be using in your marketing practices: listening. If you’re not listening to what the customer is telling you so that you understand what they need, no marketing tool is going to make up for that.

AI is a huge topic at the moment. Marketers will definitely look to use it in various ways in 2024, but it shouldn’t—and won’t—replace a human approach. Consumers are way too savvy to even entertain that.

If anything, I hope new technologies like AI will provide us with more time to think and challenge ourselves now that we can automate more routine processes.

What, in your view, should CMOs in B2B be doing more to drive core business value through marketing efforts?

First, you need to find a balance between setting up a vision and long-term strategy, and your short-term marketing goals. It’s important that everything fits together. Within this strategy, it’s important to show how marketing will impact the business bottom line, from the most obvious marketing metrics to the meaningful leads that you bring.

Second, you need to consistently connect with your own team, customers, and other stakeholders on a human level. If you want to drive value through your marketing efforts, where does it start? With you and your own marketing teams. By supporting one another so fiercely, I see firsthand how my teams inspire each other as humans and marketers. This then

creates a deep-seated need for us to want to do the best for our customers. A human-centric approach creates a team of empowerment, respect and consistency.

Third, you must be clear about what your purpose is as a business. One of the ways to communicate this is simple yet powerful: storytelling. As marketing leaders, we have responsibility for sharing our brand story authentically. Doing so will see us take our teams and audiences on a journey, as they spread and embrace our messaging, our vision, and our mission.

Another driver of good marketing leadership that drives core business value and helps foster a culture of collaboration is kindness. I truly believe that it’s one of those hidden gems that we don't talk about enough. It doesn’t mean that we sit back and look at the world with rosetinted glasses but understanding that there is a person supporting you goes a long way.

What

are your thoughts

on

gender equality and inclusion? Do you think there is a gender bias in your industry? In a nutshell we need to be doing better.

It’s now happening less, but for decades, marketing and advertising operated under genderbased stereotypes. The danger in this is crystal clear: you are immediately dividing your current and potential customer base. In turn, this creates boundaries around customer growth and retention along with damaging future opportunities.

If there’s one word of caution, I would say to fellow marketers about this, it’s that we are in an age where gender roles are largely fluid. It goes against common sense and makes bold assumptions to craft our marketing efforts

around typical—and increasingly outdated— gender stereotypes. Gender roles have dramatically changed and interchanged, from modern families to the workforce.

As leaders we can also fall into the trap of believing that we are considering gender equality just by balancing out gender roles in our workplace and teams. But it is our everyday behaviour that will drive change and ultimately equality. For example, flexible work arrangements are an equalizer in the workplace and can positively impact career growth, but leaders need to feel comfortable making these arrangements even for themselves. We also need to pursue greater psychological safety for our team members through open conversations, a sense of appreciation, and an equal focus on work results and well-being for everyone, regardless of gender.

We have the opportunity to reimagine how we work within our teams to bring the best out of everyone, through productive, open and respectful conversations.

What does the term "authentic leadership" mean to you?

Interestingly, ‘authentic’ was the MerriamWebster’s Word of the Year for 2023. This tells you how important it is for each individual, employee, customer, and partner that businesses and leaders are true to their purpose, to their beliefs, to their passion. As a society, we’ve lost a lot of trust for everything that is presented to us, from fake news to social media, and even to AI to an extent.

This widely applies to us, leaders in the workplace. Today, more than ever, being a leader is to be there for our teams, to be transparent, to provide coaching and guidance while allowing for people to develop. Trust is also key, and being seen as a trusted decision maker who has everyone’s back is an important part of authentic leadership. As our workforce gets younger, we’ll see less belief in traditional hierarchies, and instead connections and loyalty will be based on trust, and on following leaders they can learn from. Being able to embrace this

As our workforce gets younger, we’ll see less belief in traditional hierarchies, and instead connections and loyalty will be based on trust, and on following leaders they can learn from

Try as many things as you can, never say no and learn, learn, learn. It may not make sense as to how you might use a skill in the future, but all skills have a use at some poin in your life

change will force those to step outside of their ‘operational leader’ role and towards becoming authentic leaders.

This brings me to the need for kindness in our day-to-day work interactions. It doesn’t mean we’re less firm or proactive when it comes to business matters, it means creating an environment that invites everyone to bring their best selves to work.

We have to remember that today’s workforce is more powerful in many ways. It has access to a number of job options and locations. It’s nurtured by an always on Internet ‘tutorial’ on all sorts of topics and has global development aspirations. This should push us all to be authentic leaders in anything we do…and for our teams, it means to be more than an operational lead.

What is your biggest goal? Where do you see yourself in 5 years from now?

Being the best, I can be. I love making a difference so wherever I am in the world and whatever I am doing in 5 years’ time that is the one thing I know I will be focused on.

What advice would you give to somebody who is considering entering the field of marketing or has just entered the field and maybe, one day, they would like to become a CMO?

Try as many things as you can, never say no and learn, learn, learn. It may not make sense as to how you might use a skill in the future, but all skills have a use at some point in your life.

Helping F1000 Brands Make Better MarTech, AI Adoption & MOps Decisions

Greg Kihlstrom, Consultant, Advisor, Speaker & Author, The Agile Brand

Greg, can you tell us about your journey into marketing and branding and what made you passionate about marketing technology, customer experience, and digital transformation?

Very early in my career, I was a website and software product designer at a technology startup and had the opportunity to work closely with both the Marketing and Engineering teams, which fostered a love for work at the

intersection of UX (now more CX), marketing, and technology. After that, I founded my digital experience agency which gave me more opportunities to work at this intersection and for some great brands like Toyota, Coca-Cola, and many more. Since selling that agency a little over 6 years ago, my primary focus has been to help Fortune 1000 organizations adapt to changing conditions through digital transformation, including improvements to CX, adoption of AIbased tools and processes, and more.

Do some thinking about the behaviors that drive action in your organization, the founding principles around it, and don’t just think about what might be nice to have

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota. He is also the host of The Agile Brand podcast where he interviews enterprise marketing and marketing technology platform leaders. Recently, in an exclusive interview with CXO Outlook Magazine, Greg shared his professional trajectory, insights on how impact-driven businesses can create authentic connections with their target audiences, the major takeaways from his book, personal sources of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

Building a purposeful brand requires a deep understanding of core values. How do you help businesses identify and align their values within their branding strategies?

The thing about values is that they are easier to find than some suspect. If you have to try to invent your company values, it likely means they aren’t authentic in the first place. Do some thinking about the behaviors that drive action in your organization, the founding principles around it, and don’t just think about what might be nice to have.

Once this is done, aligning your branding around your values can be easier because there are likely already pointers to the types of values you are branding with, as they already exist to some degree in the behaviors present in the organization.

In the digital media and social platforms age, how do you advise impactdriven businesses to create authentic connections with their target audience?

One rule of thumb is to separate the “sales” content from the “engaging” content. In other

words, if you are advertising or selling a product or service, be straightforward and direct about it, but be intentional about the content you wish to engage users with and trust that if their target audience is engaged, they will consider purchasing.

Another way of looking at this is to focus your call to action in whatever you do. Focusing on both a sales CTA and engagement is two too many requests.

Apart from your roles as Advisor & Consultant, you are also a Faculty for School of Marketing at Association of National Advertisers. Can you please tell us about the course created by you and its relevance in today’s rapidly changing business landscape?

I’ve been fortunate to collaborate with ANA on 3 sets of courses: one on customer experience measurement, one on marketing measurement and analytics, and a 4-part Agile Marketing certification. I strongly believe in the power of education to help marketers and other professionals to perform better and grow in their careers.

Storytelling plays a crucial role in brand building, and it can be particularly powerful for businesses focused on making a positive impact in society

It is also important for organizations to support their team members to continuously learn and grow in their core areas of expertise as well as related areas.

Can you share some valuable insights on the role of storytelling in brand building, especially for businesses focused on making a positive impact in society?

Storytelling plays a crucial role in brand building, and it can be particularly powerful for businesses focused on making a positive impact in society. Humans are drawn to storytelling, whether from the emotional impact and connection it can create, or its ability to show empathy and inspire or motivate key audiences. By using storytelling to communicate their purpose, build empathy and understanding, establish trust and authenticity, inspire action, differentiate themselves, connect with diverse audiences, and create long-term brand loyalty, these businesses can create a powerful and lasting impression on consumers that will drive their success.

Please share some of the major takeaways from your book, “House of the Customer”.

I wrote the book, House of the Customer, because I had very recently worked on some large-scale transformation initiatives at some large, well-known brands and just felt I had a lot to share from those experiences about both how to approach some things, as well as some learnings about how some things could have been approached differently.

One of the biggest takeaways from House of the Customer is that it helps to break down

digital transformation into smaller pieces. I did this using the metaphor of the house and by breaking down different areas into different parts of the house. By doing this, it sets companies up for greater success and less likelihood of beginning an initiative that is too big to get off the ground.

Is there a particular person you are grateful for who helped get you to where you are?

There are way too many people to mention, and I will say that there isn’t a single point of success I’ve ever had that wasn’t due in part to at least one other person. But I’ll start with my parents who always encouraged me to follow my passions and reinforced that I could do anything I set my mind to. While that “anything” part wasn’t necessarily 100% accurate, it gave me the confidence to try a lot of things and to be successful at least some of them!

What

does the term "authentic leadership" mean to you?

Authentic leadership refers to a leadership style that is genuine, sincere, and true to one's values and beliefs. It involves being transparent, honest, and vulnerable, while also being confident and courageous in one's actions and decisions. Authentic leaders are not afraid to show their human side and are comfortable with being themselves, rather than trying to fit into a predetermined mold or image.

While it’s hard to sum it up in only a few words, some other characteristics of authentic leadership are transparency (sharing the “why” behind requests), vulnerability (being able

to admit when you’re wrong), empathy (putting themselves in others’ shoes), and self-awareness (realizing they don’t have all the answers).

What are your plans for the future?

Where do you see yourself in the next 5 years?

Well, I have just started on my journey to obtain a doctoral degree, so that will be a rather big achievement for me within that timeframe. I

also am in the midst of completing a multi-book publishing deal that I will be able to announce in more detail in the months ahead.

My goal is to continue to work with the types of organizations I’m working with, and to continue to grow the audience for my podcast and other writing such as books, articles and more. I have been very fortunate to have learned from some amazing people and opportunities and feel it is my duty to give back in the form of sharing knowledge however I can.

What advice would you give aspiring marketers and entrepreneurs who wish to create purpose-driven brands and design lives aligning with their values?

As long as you understand what your values are, and what those values either encourage or discourage you from doing, there is no such thing as failure, or even a wrong step

My advice would be this: get started, today. Start small, but start soon, and know that you may not succeed in exactly the way you originally intended, but every opportunity is an opportunity to learn. As long as you understand what your values are, and what those values either encourage or discourage you from doing, there is no such thing as failure, or even a wrong step.

Don’t wait for conditions to be perfect, and also don’t make excuses why compromising your values is okay “this time.” That is a slippery slope and may cost you months or years or missteps.

Finally, always look for the “win-win” in everything you do. It’s easy to find “winlose” situations, but unless everyone can win in a situation, the long-term success and sustainability will always be in question, and you have the opportunity to build support and some valuable friends along the way if you are always thinking about how all sides can win.