Spring 2021
Welcome Kits - Back to Reality
Printing for Outdoor Events Spring Cleaning Your Mail Lists Health & Wellness Promo Items
A Note from the Editor Dear Readers,
< Pauly Paper says GET OUTSIDE!
We are so ready for a fresh start this season! Many businesses and outdoor events have come back to life. It is great to finally be able to enjoy in-person activities, and now is the time to prepare your print projects to get into the groove once again. In this newsletter, we hop into welcome kits, outdoor events, direct mail, health, and more! We hope you are as excited as us to get outside in the warmer weather and that everyone is still happy, safe, and healthy after a long hibernation period. As always, you can contact us with questions at 610.337.4460 or kingofprussia@conlinsprint.com. Please feel free to schedule a tour. Get outside and see you soon! Best,
Heather Feraco Digital Marketing Coordinator Conlin's Print
Want to hear a joke about paper?
Contents
Nevermind, it's tearable. Page 2................ A Note from the Editor Page 3................................. Welcome Kits Page 4 & 5.... Printing for Outdoor Events Page 6........... Spring Cleaning Your DM Page 7.......................... Featured Material Page 7............. Health & Wellness Promo
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Welcome Kits
There are a variety of different types of welcome kits. Some examples include: • Promotion of a new business
Back to Reality
• Welcoming a new employee, student, or client • Congratulating new home owners • School admissions finding prospective students
As companies and life return to normal, it is a good time to think about capturing the attention of new students, employees, and clients by mailing or handing out one-of-akind welcome back kits. Welcome kits are a great way to show them that sunny days are ahead!
• Camps providing essentials for the first day back • Healthcare guiding new patients Contents preview the wonderful new opportunities you are providing them. Consider utilizing brand marketing in all of your items by including your logo, catch phrase, and colors.
In the age of email and websites, print is a unique way to introduce yourself. A joint study between the USPS and Temple University showed that respondents were more emotionally connected to print than digital. Contrary to popular belief, emotional selling is just as valid for B2B companies. So, giving someone a kit leaves a lasting impression!
Remember to also take into account the size of the items, so they can fit within your packaging. Conlin's will walk you through the process of creating the perfect package! We are always here to help.
WELCOME KIT IDEAS!
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Printing for Outdoor Events
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We Have What You Need
an interesting size, and design something that will leave a lasting impression. Ensure you print enough for the crowd you will be receiving.
The weather is getting nicer, and we have transitioned to in-person outdoor events. Conlin's has what you need to make your event one to remember.
Promotional Products The fun stuff as we like to say - stressballs, pens, chip clips, rally towels, tote bags, mints, t-shirts... the list goes on! Embellish these items with brand logo, tagline, and colors. Choose promo products that event attendees will have use for. For example, if at a golf event, give away customized golf balls, tees, or scoring pencils. Pr0mo products really do work. People hold onto pens, tote bags, and more, which is extended advertising for you!
Invites An event starts with an invite. Create a postcard, card with envelope, folded brochure with a wafer seal, or even a custom package with event swag. The invite not only increases attendance by getting you on their calendar, it shares the important details like location, time, date(s), and brings the excitement of something new to come. Choose from a large selection of paper stocks and invite styles here at Conlin's. We can also design the invite for you and provide mail fulfillment!
Packaging & Kits Want to leave a more sizable impression on important prospective clients? Custom packaging and kits have endless possibilities and are a great way to put together multiple items in one special giveaway. Box products, food, print materials, and promotional products within a unique container.
Tents Keep yourself shaded in style with custom tents. We can send a template for numerous styles or design it for you. They are made from a durable and weatherproof material, easy to assemble (some require 2 or more people), and have loops for ropes.
Kits are also wonderful for invitations and virtual events. Send out welcoming kits to attendees before the event arrives with their tickets, swag, and informational packet. If you are holding an online event, mail a kit to enhance the experience. Pack up samples that will be addressed in the event and information about the schedule. It will be like they are actually there!
Table Covers & Runners Display your branding in a unique way while covering plain or possibly unsightly tables. Our table covers and runners range from stretchy to firm and can fit all different size tables. Make your print products pop by utilizing complimentary colors and placing logos and text in eye catching areas. Ask us about templates!
The products we shared are just a few of what we offer at Conlin's Print! There are so many options to make your event amazing. Feeling a little overwhelmed? Do not stress! Conlin's will help you figure out exactly what you need for the big day. We will help you with print choices, design, and even install. Get outside! We hope to see you soon.
Banners There are portable fabric banners, as well as vinyl banners to display your event information. Banners are great for showcasing your logo, tagline, contact information, or event details. They will help you stand out from the crowd! Add grommets to your vinyl banners to hang from a tent, fence, or building. We can help with design and installation.
Signage From A-Frames to lawn signs, Conlin's has every kind of sign you could need. Whether you are directing event attendees to the bathroom or keeping everyone 6 feet apart, signs are perfect for just about anything. Choose from all kinds of outdoor resistant materials.
Expedite your banner stand set-up time while adding lavish appeal with fabric displays. We have 1 or 2-sided printing and many sizes to choose from! Ask us how to create your very own portable fabric banner. Watch the video of Bill Conlin, Jr. assembling a fabric banner by scanning the code to the right!
Books, Brochures & More Smaller print materials provide information about your services, who you are, and essentially sell YOU. These event materials include handouts, notepads, brochures, booklets, postcards, business cards, menus, table tents, posters, stickers, folders, and so much more. Add rounded corners, utilize thick card stock, mix in contrasting colors, make it
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SCAN ME!
Spring Cleaning Your Direct Mail List How to Prep Your List for Success
Organize Your Data
Direct mail is a great way to promote a new business, share an existing business, provide discounts to customers, and much more. Conlin's Print is here to help you make your dream campaign a reality!
Organizing your data is also a key part of mail list preparation. Conlin's suggests an excel file format for ease of organization and workflow. Here's an example of column separation - First Name, Last Name, Address Line 1, Address Line 2, City, State, Zip, and the last columns can have any additional information you captured while gathering data.
Providing a clean direct mail list will help your campaign flow through production and get into the hands of customers faster! It is quite simple to gather data, organize, and send it off. Follow these tips and you're set up for success.
Prep the Files Your design file and direct mail list go hand-in-hand. We suggest allowing a block of space for the clients information, barcodes, and postage. Ask us about sending a template or designing your mail piece for you! Send over your ideas anytime to kingofprussia@conlinsprint.com.
Gather Your Data Who would you like to receive your direct mail piece? It is important to figure out what audience your mail will cater to so it in turn is as effective as possible. Make sure you get all your prospective audiences' information. It will help to have a full name, address, suite or apartment number, city, state, zip code, email, phone, and any contact information will allow you to reach out to them in the future and ensure delivery to the right people.
The final file preparation is to save a PDF and package your files. The package file should include images, fonts, and design files.
The Final Steps Once you have created your data and design files, it is time to send them off to production. Make sure to include important information like:
• Date the mail will go out • Size of your mail piece (height and width) • If it is full color or black and white • If it has an envelope, what size and type is it and does it have a window or not
Conlin's Print is here to help you make your dream campaign a reality.
• Stock you would like (we would love to help you find the perfect paper) • What kind of postage - first class, standard, every door direct mail (EDDM), stamps, etc. • Attach all of your prepped files (if they are too big to email, we work with DropBox, WeTransfer, Google Drive, Share Sync, and more)
Did you know? Direct mail is a great way to promote a new business, share an existing business, provide discounts to customers, and much more.
The more information you include the better! Be aware of time sensitive materials with mail dates. Let us know if you have questions about the process, and we will gladly guide you through anything.
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Featured Material
UV Gloss vs. Matte Liquid Coating UV GLOSS
MATTE FEATURES: • Non-Shiny • Smooth Finish • Bold Contrast • Easy Readability
FEATURES: • Enhance Visual Appeal • High Clarity - Makes Images Pop • Added Protection from Scratches
USES: • Perfect for Mailings • Business Cards • Invitations • Brochures • Flyers • And More!
USES: • Brochures • Flyers • Book Covers • Postcards • Booklets and More!
Health & Wellness Promotional Items Conlin's has a wide variety of promotional products to help keep your brand healthy (and you of course). Ask us today about ordering custom bags, wipes, hand sanitizer, lotion, dispensers, masks, spa kits, and more!
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1011 West Eighth Ave. King Of Prussia, PA 19406 610-337-4460 kingofprussia@conlinsprint.com
Happy Spring!
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