To minimize the environmental impact of this publication, all the inks are of vegetable origin, the cover finish is biodegradable and the paper is from certified sources.
BALANCE SHEET Brazilian Insurance Market
COMMITMENT to changing society For the Brazilian insurance market, in 2012, sustainability was no longer merely an ideal but became one of the main banners driving its performance. Examples include participation in the Rio+20 Conference; the prizes for market initiatives geared towards sustainability during the second edition of the Antonio Carlos de Almeida Braga Innovation in Insurance Awards; the signing of the Principles for Sustainable Insurance (PSI), a finance initiative of the United Nations Environment Program (UNEP); incorporating the PSI parameters into the Memorandum of Understanding signed in 2009 and extended in 2012, with guidelines aligned with the PSI; a review by a special committee to monitor the adopting of these principles and propose sustainable development action plans; the holding of the 48th seminar of the International Insurance Society (IIS) and the PSI seminar “From Theory To Practice”, where CNseg reaffirmed the commitment of the Brazilian insurers to the role of driving good sustainability practices, as well as encouraging its stakeholders to engage in the conscientious consumption of insurance products. A survey carried out by CNseg, involving 92 companies that represented around 80% of the industry’s revenue, showed that 59% have a department for action relating to social responsibility and/or sustainability, 67% have a Code of Ethics and Professional Conduct and 43% have developed internal programs devoted to volunteer work. Moreover, 71% of the companies in the survey have supplier hiring policies and 63% have procedures for monitoring suppliers/service providers. Of those, 21% conduct annual inspections as part of their monitoring procedures; 18% on an annual basis and 4% on a monthly basis. Customer relations are now of strategic importance to the sustainability of the insurance industry in Brazil. The establishment of the insurance ombudsman is a clear sign of the market’s growing maturity. The Guide to Accessing the Insurance Market Ombudsmen, issued in 2012, is a tool that lends transparency to the relationship between insurers and consumers and helps in matters of reconciliation. It is a market whose total permanent investments and company net worth are equivalent to almost 13% of Brazil's GDP and that employs more than 31,000 people, thus playing a fundamental role in driving sustainable and inclusive economic growth and the development of a more humane and less unequal society. CNseg is sure that the insurance approach to sustainability is of paramount importance, both to other corporate sectors and to society as a whole. And it is aware of the need to address the matter in economic, social and environmental terms. Based on these parameters and the commitment to transforming society, CNseg has taken advantage of its position as the highest entity in the insurance market hierarchy to raise company awareness of the importance of sustainability.
The introduction of microinsurance, a tool for furthering social inclusion and an option to boost economic growth and human development, is one of the activities on the insurance market sustainability agenda. The Estou Seguro (I'm Insured) project, the second stage of which was implemented during 2012 in Rio de Janeiroâ€™s Morro Santa Marta district, is an endeavor to foster the socio-economic inclusion of the low-income population and reduce the vulnerability of millions of families. In the Human Resources field, companies in the Brazilian insurance market are making every effort to develop a personnel management policy focused on social justice and are investing in providing training, medical and dental insurance, group life insurance, supplementary pensions, daycare, and recreation for their employees, as well as encouraging the dissemination of sustainability practices, thereby contributing to the well-being of their families, which, according to research, includes a total of 22,000 dependents. Despite feeling optimistic, one cannot afford to become complacent, because we must strive to keep up with the increasingly rapid changes that the modern world brings. We need to push the boundaries further, communicating our values to more people and creating more opportunities for development. However, we can be sure that the commitment to transform the society in which we live is present in everything that CNseg does. Helping to build a more just and sustainable society is part of our planning for the short, medium and long term.
Jorge HilĂĄrio GouvĂŞa Vieira President | CNseg 2010-2013
What is Sustainability? 10 Sustainability: a strategic approach 12 Sustainable management systems 15 Microinsurance; social macro-protection 16 Estou Seguro Project 17 Estou Seguro Truck Driver Game
Launching of the PSI 22 Worldwide launch of the PSI 26 The international UN-led movement 31 Aligning the Memorandum of Understanding with the PSI 32 Principles of the Memorandum of Understanding
CNseg signs up 36 CNseg, one of the PSI supporting institutions 38 The mission of the Sustainability Committee
Corporate Governance Model 42 Corporate governance: no turning back 44 Ombudsmen: transparency in consumer relations 46 Code of Ethics and Professional Conduct 47 Training professionals for the market 49 Higher education
The Consumerâ€™s role 52 Promoting sustainable consumption 55 Client focused market activities 56 New middle class inspires financial education projects 57 International partnerships
Social Responsibility 60
Social responsibility and sustainability incorporated into insurance management
Survey to gauge company commitment to sustainable social work
Insurance and Development 154 Figures showing the insurance marketâ€™s decisive role in the countryâ€™s socio-economic success 155 Insurance payments to Society 156 Growth 158 Family income and assets 164 Reserves underpin sector strength 167 Resources paid in taxes and social contributions 170 Asset structure 172 Human Resources 175 Investment in personnel management 180 Companies and their employees
Sector Segments 194 Sector segments 196 General Insurance segment 198 DPVAT: the traffic insurance 206 Personal segment 210 Supplementary Health segment 224 Capitalization segment
How insurance fits into this concept, the adoption of sustainable management systems and socially oriented activities within the insurance market.
de sistemas de gestão que incorporam os
Sustainability: a STRATEGIC approach A sustainable activity is one that does not cause
financial and investment flows and long-term
damage to the environment or to people and
vision necessary for sustainable development,
that manages to remain economically healthy.
if they embrace the concept of sustainability in
The United Nations sees sustainability as the
their commercial operations.
kind of development that provides solutions to current necessities without compromising the
Sustainable insurance is a strategic approach
ability to serve future generations, seeking to
whereby all the activities in the insurance value
preserve the planet’s social, environmental and
chain, including interaction with the public,
economic balance. The development that is
are conducted in a responsible and prudent
expected caters to human well-being, respects
manner, involving the identification, assessment,
that natural resources are finite and reconciles
management and monitoring of the risks and
growth with social justice.
opportunities in relation to environmental, social and governance (ESG) issues.
With the total volume of premiums amounting to
US$ 24 trillion in managed assets, the insurance
insurance market helps to protect society,
companies operating around the world —
encourages innovation and supports economic
including those in Brazil — can help induce the
development. These contributions are essential
for the efficient and sustainable functioning
presenting a threat to the worldâ€™s natural assets,
of society. The market is also responsible for
which are becoming increasingly scarce, and
providing reliable, high quality products and
jeopardizing the future of all life on the planet.
services that are aligned with the desires of the customers and business partners, in order
The insurance industryâ€™s position of leadership in
to facilitate the effective understanding and
understanding and managing risk has enhanced
management of the risks.
the ability to detect warning signs, thereby providing an important system of prevention for society and for the sustainability of the planet. By preventing and mitigating losses, spreading
The development that is expected caters to human wellbeing, respects that natural resources are finite and reconciles growth with social justice.
the risk among a variety of players and acting as an important investor, the insurance market has protected lives, molded markets and supported economic development. Therefore, the fundamental role of the insurance industry in sustainable development is not a matter of choice, but strategy of life, in the broadest sense. The message is clear: insurance companies are sending out signals regarding the risks arising
The planet is facing increasing challenges in
from a wide range of environmental, social and
the three spheres of environmental, social and
governance issues â€” involving climate change,
governance issues. The scenario of change
loss of biodiversity and the degradation of
presents a variety of risks that are complex
ecosystems, water scarcity, poverty and health
and interconnected, but also represent new
risks, an aging population and corruption.
business opportunities for the sector, since the role of insurance companies is precisely to
Guiding the global economy along a sustainable
identify and assess new and emerging risks. No
path and establishing a new global compact
other economic sector takes such a meticulous
for sustainability are viable options for the
long-term view of the future. Insurance is
consolidation of a strong and supportive
the protection provided to individuals and
economy that will set a new pace for sustainable
businesses and needs to consider the three
and inclusive economic growth and will reflect
dimensions of sustainability in the assessment
the true value of nature and human capital.
and underwriting of risk, the claims handling
This new world order will come at a price and we
procedures and the investing of reserves.
will have to pay a premium to ensure it comes to fruition â€” a price that will involve taking
It is no coincidence that the insurance approach
collective action and making transformational
to sustainability is of fundamental importance
both to other economic sectors and to society as a whole. After all, the risks are growing rapidly,
SUSTAINABLE management systems The principle of 'one for all, all for one', which
Addressing the ESG factors is fundamental to
governs the sharing of risk in the insurance
good corporate governance and they need to
be approached through systematic integration
understanding and management of risk can
that enables the companies in the insurance
help to bring new opportunities to light and
sector to sustain their economic activity and
deal with the new challenges they present.
play their role in developing a sustainable
global economy that promotes job creation and The evolution of the market and the overriding
real and inclusive long-term growth.
need for corporations to adopt positions that are sustainable leads one to believe that the
In this respect, the ESG factors are important to
same principle should be used to calculate and
company operations both in the underwriting
address the global systemic risks presented by
environmental, social and governance (ESG) issues.
since the long-term systemic global risks
imposed by these factors can jeopardize the These matters can no longer be treated using
solvency of a company and economic health
peripheral approaches, since the path to be
of the sector.
taken towards a green economy needs to be shared by all the parties, so that all are part
In a competitive and highly regulated market,
of the same solution and are able to benefit
this is a task that poses great challenges.
collectively from the results.
In the environmental field, in addition to
complying with the prevailing legislation and
the requirements for carrying out insurance
companies must deliver products and services
activities, companies have to ensure that
at reasonable prices, operate within the law,
their activities cause as little inconvenience
negotiate fairly and transparently with suppliers,
as possible to life in their neighborhood,
and ensure that the customer receives a product
recycle and properly dispose of the waste
or service that is in keeping with the price
produced on their premises, monitor water and
they are paying.
The insurance market — whose main activity is managing risk — should take the lead in
The social dimension means that employees
understanding a rapidly changing risk scenario
receive fair wages and decent treatment, that
and rigorously and innovatively address the
health and safety conditions in the workplace
global sustainability issues. The escalation in
are adequate, that everyone has access to the
environmental, social and governance problems
same opportunities — regardless of color,
has been very fast and requires collective action
gender, religion, etc. — and that suppliers are
and long-term solutions.
chosen on the basis of environmental, social and economic criteria and are encouraged to disseminate sustainability practices.
MICROINSURANCE, social macro-protection The situation of the low-income populations
is now a global concern – because of the
economic growth and human development.
humanitarian issues and the social, economic
This is coverage that provides protection for
and environmental consequences brought about
those people who are most frequently exposed
by inequality and extreme poverty. The subject
to risks such as accidental death, illness, loss
has mobilized people and companies in all
of property or crops, due to their greater
areas in search of solutions that simultaneously
promote poverty reduction and social inclusion. The issue has been aggravated by the ongoing
The aim of microinsurance is to serve this
effects of climate change, whose impact on
market, at accessible cost — to ensure that
socially vulnerable areas tends to be even
payments are met — minimum documentation
requirements and using alternative distribution channels to reach low-income populations.
In addition to the social and economic losses they impose on the poor, these events generate
An IBGE (Brazilian Institute for Geography and
a series of extraordinary expenses for the
Statistics) survey shows that there are millions of
government, whose resources could be used
Brazilians earning up to three minimum wages
more productively if there were mechanisms
who do not have any insurance coverage. And
that would provide adequate protection to
Susep (Private Insurance Agency), the industry
those population segments.
customers, numbering around 100 million, During the last decade in Brazil, the social gains
will be reached by microinsurance in the
made by a large proportion of the population
next few years.
have brought them access to credit, through financial institutions, and these Brazilians have
demonstrated their ability to undertake and
contribute to the social inclusion of this
hold to commitments. However, despite facing
population, the insurance market and the
multiple risks, these people do not have any
regulatory agency undertook a joint effort that
formal insurance protection — and continue to
led to the drawing up of a regulatory framework
manage their losses through personal savings,
for microinsurance, allowing companies to
emergency loans and social safety nets; tools
operate in this new line of business.
that are unable to provide adequate protection. This is an ideal scenario for the development of microinsurance, which is a tool for social
Estou SEGURO Project One of the initiatives on the insurance market
The project involved a socio-economic survey
sustainability agenda is the I'm Insured project,
of the local population and an intensive
aimed at building awareness among the
communication and education effort. A survey
low-income population of the importance of
of 608 community residents, at the time the
insurance and providing financial education for
pilot project was launched, indicated that 87%
needy communities, with the focus on insurance,
of the local population had never considered
which represents a decisive step in the efforts
taking out insurance, due to lack of information
towards the social and economic inclusion of
or because of the cost.
the lower-income population and reducing the vulnerability of millions of families with regard
In order to present the benefits of having insu-
to insurable events, by means of microinsurance.
rance, the Iâ€™m Insured communication activities include some creative initiatives, such as a
Devised by CNseg, in partnership with the IETS
short video, street theater, radio spots in the
(Institute for Studies on Labor and Society),
form of a radio drama, and a samba competi-
the National School of Insurance and the ILO
tion, all involving the active participation of the
(International Labour Organisation), the project
community. Under the project, some commu-
was launched in 2009, at the Morro Santa Marta,
nity members were trained and qualified to
in Botafogo, the first slum in Rio de Janeiro to
act as microinsurance brokers. The initiative of
receive a UPP (Police Pacification Unit), in 2008.
mobilizing the market to promote microinsu-
The initiative attracted the interest of 17 major
rance earned CNseg the title of Entity of the Year
Brazilian insurance companies.
at the 13th edition of the Performance-Coverage Awards, in 2010. The first phase of the project was completed in mid-2011. The second phase was begun in July 2012 and used the language of the circus to spread information about the importance of insurance and risk management, with performances by the CarroĂ§a de Mamulengos troupe
OsMartha group of actors, made up of Santa Marta residents. Throughout the second phase of the project, surveys have been carried out to gauge the publicâ€™s assimilation of the content and provide feedback for the insurance companies to learn about the wishes and needs of the new consumers.
1 capĂtulo chapter
Estou Seguro TRUCKER Driver Game December 2012, in a new initiative to promote financial education for the population, saw the launching of the Estou Seguro Truck Driver Game electronic game, developed in partnership with Guanabara Games. With this activity, CNseg bet on the attraction that games hold for children and adolescents, in order to disseminate the insurance culture. The aim is to build awareness among children and adolescents about the importance of day-to-day risk management, through an enjoyable educational experience regarding insurance. Two interactive totems were installed in the Insurance House â€” a space created for insurance market interaction with the residents of Morro Santa Marta, who are able to use the totems free of charge. Children and adolescents are able to participate in championships organized by the Iâ€™m Insured project team and compete for attractive prizes. What is more, the game is distributed on flash drives for installation on personal computers and will soon be available on the Internet for widespread access.
Microinsurance is a tool for social inclusion and an option for promoting economic growth and human development.
Morro Santa Marta
The Principles for Sustainable Insurance, the international UN-led movement and the Memorandum of Understanding.
CNseg President, Jorge Hilário Gouvêa Vieira, at the PSI launch
Worldwide launch of the PSI The global
launch of the Principles
CNseg (Brazilian Insurance Confederation), the
Sustainable Insurance (PSI), formulated under
official sponsor of the PSI launch, signed the
the United Nations Environment Programme
Terms of Agreement to the principles, along with
Finance Initiative (UNEP FI), took place in
33 insurance companies from around the world
Rio de Janeiro, in June 2012, during the 48th
— including four Brazilian companies: Bradesco
Annual Seminar of the International Insurance
Seguros, Itaú Unibanco Seguros, Mongeral
Society (IIS), which was held to coincide with
Aegon Seguros e Previdência and Sul América
the United Nations Conference on Sustainable
Seguros. As an institution that is supporting
the PSI, CNseg has committed to disseminating
considered to be a significant development in the worldwide movement to build a green economy and confirms the global insurance market’s commitment to sustainability.
them in the local market.
Considered to be a significant development in the worldwide movement to build a green economy, it confirms the global insurance marketâ€™s commitment to sustainability.
Since the PSI were launched, partnerships have been set up with universities and research institutes to provide the public with information
companies can play in favor of the sustainability of the planet. For CNseg, adherence by Brazilian insurance companies to the principles will provide a
same path, making the Brazilian insurance The principles are intended to guide risk
By the end of 2012, the Principles for Sustainable
six-year process promoted by UNEP FI that can be
Insurance had been signed by companies in the
summarized as four basic goals, involving a global
following countries: Japan, New Zealand, the UK,
action plan to develop and expand insurance
Spain, the Netherlands, France, Norway, Greece,
risk management and innovative solutions.
South Africa, Canada, Australia and Brazil.
Representatives of 29 foreign companies, four Brazilian ones and CNseg sign the PSI Terms of Agreement
which is a significant role that the insurance
about the risks that affect their daily lives â€”
socie gove gov The three pillars of
ety society ernan vernance
The international UN-led MOVEMENT The development of the Principles for Sustainable
500 representatives of senior management
Insurance (PSI) was discussed between 2006 and
in the insurance market, government and
2009 under the United Nations Environment
regulatory agencies, intergovernmental and
Programme Finance Initiative (UNEP FI), which
non-governmental organizations, commercial
conducted a series of researches seeking to
and industrial associations and the academic
identify the insurance risks and opportunities
and scientific communities.
governance (ESG) issues.
The aim was to obtain international input on the draft principles and make it possible to determine
In the period between completing the research
sustainability principles for the world insurance
and early 2011, there was a long process of
market that would be capable of catalyzing and
deep discussions surrounding the drafting of
amplifying transformational change, tailored to
the principles. This work was supervised and
the needs and aspirations of the insurance sector
administered by various UNEP FI member
and the consumers it serves.
institutions, insurance market supervising entities and the secretariat of the UNEP Finance Initiative.
four comprehensive Principles for Sustainable That same year, the discussions were extended
throughout Africa, Asia, Europe, Latin America and the Caribbean Region, the Middle East
Inspired by the Principles for Responsible
and North Africa, North America and Oceania,
Investment (PRI), launched by UNEP FI in 2006,
which brought together more than 560 global
attended by UNEP FI â€” as well as more than
investment institutions who committed to the
inclusion of ESG factors in their investment
The PSI Initiative
decisions and ownership practices, the PSI
Set up to promote the worldwide adoption and
form a framework for the insurance market
implementation of the Principles for Sustainable
that includes investment management within
Insurance, the PSI Initiative is administered by
its scope and complement the goals of the UN
UNEP FI and is integrated within its governance
Global Compact’s principles, which promote
structure. The administration is performed
the adoption of sustainable business practices
directly by a board made up of representatives
across all market sectors.
of the insurance market signatory institutions and of UNEP.
The PSI form a framework for the insurance market that includes investment management within its scope and complement the goals of the UN Global Compact’s principles.
Insurance market board members will be elected by the signatory institutions — and should include representatives from Africa, Asia, Europe, Latin America and the Caribbean Region, the Middle East and North Africa, North America and Oceania. The board will preside over the Annual General Meeting of signatories, when issues relating to the PSI Initiative will be discussed and decided upon by the signatories.
We will embed in our decision making environmental, social and governance issues relevant to our insurance business.
Possible actions Company strategy ▪ Establish a company strategy at the Board and executive management levels to identify, assess, manage and monitor ESG issues in business operations. ▪ Dialogue with company owners on the relevance of ESG issues to company strategy. ▪ Integrate ESG issues into recruitment, training and employee engagement programs.
Risk management and underwriting ▪ Establish processes to identify and assess ESG issues inherent in the portfolio and be aware of potential ESG-related consequences of the company’s transactions. ▪ Integrate ESG issues into risk management, underwriting and capital adequacy decisionmaking processes, including research, models, analytics, tools and metrics.
Product and service development ▪ Develop products and services which reduce risk, have a positive impact on ESG issues and encourage better risk management. ▪ Develop or support educational programs addressing risk, insurance and ESG issues.
Claims management ▪ Respond to clients quickly, fairly, sensitively and transparently at all times and make sure claims processes are clearly explained and understood. ▪ Integrate ESG issues into repairs, replacements and other claims services.
Sales and marketing ▪ Educate sales and marketing staff on ESG issues relevant to products and services and integrate key messages responsibly into strategies, campaigns and communication channels. ▪ Make sure product and service coverage, benefits and costs are relevant and clearly explained and understood. ▪ Integrate ESG issues into investment decision making and ownership practices (e.g.: by implementing the Principles for Responsible Investment).
We will work together with our clients and business partners to raise awareness of environmental, social and governance issues, manage risk and develop solutions.
Possible actions Clients and suppliers ▪ Dialogue with clients and suppliers on the benefits of managing ESG issues and the company’s expectations and requirements regarding ESG issues. ▪ Provide clients and suppliers with information and tools that may help them manage ESG issues. ▪ Integrate ESG issues into tendering and selection processes for suppliers.
We will work together with governments, regulators and other key stakeholders to promote widespread action across society on environmental, social and governance issues.
Possible actions Governments, regulators and other policymakers ▪ Support prudential policy, regulatory and legal frameworks that enable risk reduction, innovation and better management of ESG issues. ▪ Dialogue with governments and regulators to develop integrated risk management approaches and risk transfer solutions.
Other key stakeholders ▪ Dialogue with intergovernmental and non-governmental organizations to support sustainable development by providing risk management and risk transfer expertise. ▪ Dialogue with commercial and industrial associations to better understand and manage ESG issues across markets and geographical regions. ▪ Dialogue with academia and the scientific community to foster research and educational programs on ESG issues in the context of the insurance business. ▪ Dialogue with the media to promote public awareness of ESG issues and good risk management.
We will demonstrate accountability and transparency in regularly making public disclosure of our progress in implementing the principles.
Possible actions ▪ Assess, measure and monitor the company’s progress in managing ESG issues and proactively and regularly disclose this information to the public. ▪ Participate in relevant disclosure or reporting frameworks. ▪ Dialogue with clients, regulators, rating agencies and other stakeholders to gain mutual understanding on the value of disclosure through the principles.
Memorandum of Understanding had already
at incorporating into the value chain the
environmentally responsible lines of action for
the insurance market, thereby strengthening
principles undertaken in 2009, when CNseg
the sector’s position in promoting a sustainable
and the insurance sector unions in the states
world, with respect for the environment and the
of Rio de Janeiro and Espírito Santos signed
inclusion of all segments of society.
a Memorandum of Understanding with the Ministry of the Environment. Since then, the
Even before the launching of the PSI, which took
commitment to sustainable values and initiatives
place last year, to coincide with Rio+20, the UN
has been gaining ever more prominence
Conference on Sustainable Development, CNseg
in the management and operations of the
had commissioned a survey by BSD Consultoria
country’s insurance companies — although the
to gauge the level of alignment and commitment
consolidation of sustainable policies implies
to the Memorandum of Understanding among
that there is still a long way to go.
companies in the sector.
Memorandum of Understanding signed an
supplementary pension funds, health insurance
addendum to the document, bringing that
providers and capitalization product companies,
commitment into alignment with the commitment
the sample of which accounted for 80% of the
to the Principles for Sustainable Insurance (PSI).
country’s total premiums collected in 2011.
A special committee was set up to monitor the
The representativeness of the survey made it a
adoption of the principles and propose action
unique record of the movement underway in the
plans for sustainable development, and the Rio
sector to make it ever more sustainable.
de Janeiro State Department of the Environment was brought into the process. The signing of
But despite the progress already observed
the addendum took place during the seminar
that year, the survey concluded that the sector
Principles for Sustainable Insurance — from
needed to continue its efforts to incorporate
Theory to Practice, organized by CNseg and
the sustainability principles and guidelines in its
held in the city of Rio de Janeiro.
daily practices and highlighted two challenges: adopting a more purposeful stance in relation
A precursor of the PSI, which should guide
to environmental and social issues and taking
a coherent position in relation to stakeholders
sustainability over the coming years, the
and society in general.
The insurance sector has been putting into
Aligning the Memorandum of Understanding with the PSI
Principles of the Memorandum of UNDERSTANDING Principle of Integrating Sustainability in Decision Making and Processes Consider the socio-environmental and governance impacts and costs in asset management and risk analysis, based on the internal policies of each institution and the following guidelines: a) promote the conscientious consumption of natural resources, and materials derived from them, in internal processes; b) in the analysis of proposed insurance coverage relating to installations and equipment with the potential to cause significant environmental degradation, to require the presentation by the applicant of the environmental licenses required under the prevailing legislation; c) incorporate socio-environmental and corporate governance criteria to the underwriting process, considering its potential impacts and the need for technically recommended protective measures; d) when investing the assets guaranteeing technical provisions, consider excluding securities issued by companies with environmental, social and governance performance standards that are less than acceptable;
e) establish and adopt environmental, social and governance criteria in procurement and
resources and materials derived from them.
Principle of Integration in the Value Chain Provide insurance, supplementary private pension and capitalization products that promote quality of life for the population and sustainable use of the environment, observing the following guidelines: a) continually refine the provision of products and services designed to promote projects that offer environmental, social and governance gains; b) provide products designed to cover environmental damage and encourage the market to take them up; c) adopt environmental, social and governance criteria in the evaluation and selection of suppliers, service providers and business partners; and d) inform consumers about the available products and promote conscientious consumption and the adoption of sustainable production practices.
Principle of Joint Effort Promote cooperation and integrated efforts among the participants and other important bodies, exchanging of experience and monitoring the effectiveness and management of the Memorandum of Understanding principles and guidelines, as well as proposing improvements in the process of implementation.
Principle of Accountability Continually informing, build awareness and engage stakeholders in the institutionâ€™s sustainability policies and practices, observed the following guidelines: a) train the workforce and help them develop the skills necessary to implement the principles and guidelines of the Memorandum of Understanding; b) develop mechanisms for dialogue and engage with stakeholders; and c) disclose the results of the implementation of the principles and guidelines set out in the Memorandum of Understanding.
f) streamline operational procedures to promote maximum efficiency in the use of natural
engaging services; and
signs up What the initiative represents for the sector, the public commitment to sustainability, and the role of the Sustainability Committee.
CNseg, one of the PSI supporting institutions A supporting institution of the Principles
At CNseg, sustainability has become a watchword
for Sustainable Insurance (PSI), launched in
for companies in the insurance sector, which by
June under the United Nations Environment
their very nature are geared to the prevention
Programme Finance Initiative (UNEP FI), CNseg
and management of risk and are therefore most
organized the event Principles for Sustainable
appropriate for encouraging the adoption of
Insurance â€” from Theory to Practice, just two
best practices and providing solutions in regard
months after the PSI launch, in order to officially
to sustainable development.
disseminate the principles to the Brazilian insurance market and encourage their adoption
One way to make such a contribution, in the
opinion of CNseg, is to set targets for each of the Principles for Sustainable Insurance and
The event was held in Rio de Janeiro, with the
suggest action for their immediate adoption, in
participation of more than 250 people, with the
order to provide substance to the PSI support
goal of inserting the concept of sustainability
policy and respond to the aspirations of society,
within the insurance value chain, through
which wants to know what practical steps the
concrete actions aimed at fulfilling the social,
market is taking to protect the planet.
environmental and governance aspects of the PSI, following their guidelines.
CNseg expects that, after signing the addendum
to be a tool laying down behavior parameters
to the Memorandum of Understanding, the
for the Brazilian insurance market.
to progressively impose increasingly rigid
At the end of 2012, there were 14 institutions
regulations on corporate clients who display
Insurance — including CNseg — and 34
corporation also put up a web page to help
signatory companies, six of them from Brazil:
promote behavioral change in the market and
Bradesco Seguros, Itaú Seguros, Mongeral
amongst policyholders and investors.
Aegon, Porto Seguro Cia. de Seguros Gerais,
Seguradora Líder dos Consórcios do Seguro This internet space presents, among other things,
information about the sustainable initiatives in
the sector, articles, events, a glossary, a timeline showing the principle legal milestones and links
This backing demonstrates the considerable
to issues related to sustainability.
interest in the Brazilian insurance market in supporting sustainability and its strong
The plans for the near future include a study for
determination to present effective proposals
the development of a Code of Ethics containing
that go beyond good intentions and involve the
best sustainability practices, which is intended
adopting of truly sustainable practices.
The mission of the Sustainability COMMITTEE To begin the work on sustainability in the
insurance market, in August 2011, CNseg set up
a special working group to deal with the topic,
developed by the United Nations Environment
comprising 13 members representing eight
Programme Financial Initiative (UNEP FI).
insurance companies. In support of the official launching of the PSI, One of the first undertakings of the group was
in June 2012, which coincided with the UN
to hire a consulting firm that specialized in
Rio+20 Conference, the CNseg working group
sustainability, BSD Consulting, to evaluate the
undertook responsibility for translating the text
performance of Brazilian insurance companies
of the principles into Portuguese.
in this area. Following the PSI launch, the working group This led to two surveys: one to calculate the
gained the status of a committee, comprising
level of support for the guidelines set out in
representatives appointed by the Executive
the Memorandum of Understanding with the
Boards of the four associated federations, plus
Ministry of the Environment; and the other
CNseg. The inaugural meeting was held on July
to analyze the alignment of the insurance
17, 2012, with the participation of five members
Relations Department — formed four working
Insurance Federation), four from FenaPrevi
groups to map out the action needed to
transform the theory into sustainable business
and Life Insurance), four from FenaSaúde
management practices. Based on the results
of the survey conducted by BSD Consulting,
Health) and five from FenaCap (National
the groups that were set up are: Education and
Communication, Environmental Law, Climate
Change and Sector Materiality. The committee’s role is to assist CNseg in engaging the insurance market in the
It is expected that the activities developed
dissemination of the concepts of sustainability,
from the action plan will enable the market to
encouraging the exchanging of experience
build awareness among new participants of the
and fostering the adoption of best sustainable
importance of this issue and to disseminate
development practices by companies, as well as
within society the image of the insurance sector
to develop, together with CNseg, an action plan
as a sustainability regulator — since it has the
for the implementation of the PSI at companies
tools to deal with the emerging social and
in the sector.
environmental risks and to transform challenges into business opportunities, thereby enhancing
The companies participating in the Sustainability
the reputation of the insurance companies.
Committee — coordinated by CNseg’s Market
Inaugural meeting of the Sustainability Committee, in July 2012
GOVERNANCE model CNseg initiatives to stimulate transparency in management, the Code of Ethics and Professional Conduct and the Ombudsmen, and professional development.
Corporate Governance: no TURNING back Sustainability within companies is a strategic
issue, which is only valid when integrated within
commitment to the future.
the business processes and extended to all the stakeholders. And that is precisely the role of the corporate governance â€“ to improve the relations between the various parties involved in the organization, which is greatly facilitated by transparency, accountability and fulfilling the aspirations of the consumers.
Inspired by the mission of promoting the development
stimulating the adoption of good business practices and drawing up a governance model for its internal practices, CNseg organized a meeting for its management in 2010, in Itaipava, located in the mountainous region near
The continual improvement of good corporate
Petropolis, in the state of Rio de Janeiro.
governance practices has led to more transparent
The goals that were delineated were in line with
management and significant improvements in the regulatory environment, as well as greater
insurance company aspirations. The document that was drawn up, which was to become known
protection for investors, to maximize value
as the Itaipava Charter, would guide CNsegâ€™s
creation at the organization and provide the
initiatives to promote the development of
stakeholders with reliable information on which
insurance with the emphasis on sustainability,
to base their strategic decision-making.
in response to the demands of Brazilian
A good corporate governance model seeks to give shareholders a voice, inhibit fraud and avoid conflict with government agencies and regulators or failure to comply with the law.
society. One of the first practical results was the internal restructuring of CNseg, to enable the organization to keep abreast of the sectorâ€™s growing participation in the Brazilian economy.
And this initial purpose is ultimately reflected
in administration that is geared to the collective
organizational structure in accordance with
the guidelines of the charter, implementing a series of measures to modernize its management and make it more professional. The first step in the adoption of the new governance model came with the transformation of the Board of Directors into a Steering Committee, as suggested in the charter. The Steering Committee determined the functions of the Executive Board, which now has under its responsibility the tasks set by the chairman and supervision of the organization’s activities at the institutional, technical and operational levels. The new structure led to greater interaction between the jobs, activities and interests of the four federations — FenSeg, FenaPrevi, FenaSaúde and FenaCap — and CNseg. At the same time, it established the Services and Insurance Protection Center (Ceser), which reports to the Steering Committee and whose decision making functions regarding strategic issues and business guidance are the responsibility of the Board of Directors. The Development Council is an advisory body that gives its
CNseg’s activities. The Comptroller will also
structure, which was formalized by the Steering
assist internal areas in taking action to promote
Committee in February of last year, was the
greater transparency, security and credibility of
establishing of the Comptroller’s office, the
procedures and services offered to the market.
Center for Studies and Projects and the Centre for Documentation and Archives (this last in the
Another positive step in the corporate governance
process of development) — and manuals were
was taken in May last year, with the creation of the
published addressing CNseg’s organization,
organization’s Internal Controls area, whose mission
processes and policies, so as to align visions and
is to implement and maintain a system of controls
behavior within the new system of governance.
that ensures the reliability of the information, the effectiveness and efficiency of the operations and
In a move clearly aimed at enhancing the role of
compliance with the prevailing legislation and
Communication in the providing of information
internal and external regulations, based on the best
to key stakeholders, and principally consumers,
market practices adopted in Brazil.
CNseg raised the status of that management area — as well as that of Events — to the level
CNseg also perfected its budget management,
of superintendency. The decision displays
the organization's intention of promoting
new criteria for monitoring the budget, and
transparency in management within the sector,
consolidated the restructuring process with the
since only effective business communication
approval, in February last year, of the revised
will enable society to have access to important
bylaws, while increasing the number of board
information about a company, as well as
members from 18 to 27.
facilitating its own development. All action and initiatives by CNseg in seeking to Under the new philosophy, the Comptroller is
develop sound and transparent management
now responsible for spreading the culture of the
have just one goal: to make the Brazilian insurance
organization’s internal controls, as well as drawing
market increasingly dedicated to consumer
up documents and the identification, mitigation
demands, the long-term future of the insurance
and monitoring of the main risks involved in
business and the sustainability of planet.
Another result of the new organizational
opinion about new products, improving the quality of the services, prices and new market demands.
OMBUDSMEN: transparency in consumer relations Last year, CNseg released the Guide to
relations difficulties, and the result was the
Accessing the Insurance Market Ombudsmen, a
publication that lists names and contact details for ombudsmen at the health, capitalization,
Notable among the committee’s duties are
promoting the sharing of experience and
companies. The guide, which is available
information between companies, monitoring
of the main consumer demands, sharing
Ombudsmen services work and the concepts
corporate data through half-yearly reports, and
institutional strengthening of the sector through
pension internet, in
the consumer protection bodies, the Private
Insurance Agency (Susep) and the National Inspired by the celebration of the 22 years
Health Agency (ANS).
since the Consumer Protection Code (CDC) was introduced, the companies that are members
The improved work of the insurance Ombudsmen
of CNseg’s Ombudsman Committee decided
has helped to reduce the number of complaints
to produce a document containing all the
about the sector to the consumer protection
bodies — a clear sign of the maturity of the
Ombudsmen, in order to facilitate consumer
market and the successful resolution of customer
contact and facilitate the resolving of consumer
issues through the companies’ internal channels.
In a CNseg comparative analysis for the years
This form of mediation brings clear benefits
2010 and 2011, the number of registered
for both consumers and for companies. For the
complaints to the sector’s Ombudsmen declined
consumer, it offers a quick and free solution to
by 18%, from 32,932 to 26,920. The companies
their dissatisfaction with the purchased product
surveyed account for around 90% of the market’s
or service, and for the companies, it allows them
total premium volume, with the exception of the
fast and transparent feedback on the opinions
supplementary health insurance segment. The
and demands of the customers in regard to the
number of complaints to Susep has also been
quality of the products and services the market
falling in the last few years.
is offering. This feedback enables companies to make any necessary course corrections to
The adoption of this mechanism for resolving
eliminate the focus of complaints. For the insurance market, the Ombudsmen
encouraged by Susep, as from 2004. Although
are part of a range of tools that strengthen
the Ombudsman Committee did not become
the customer relations — the main one being
mandatory until 2012, the companies that
the Consumer Protection Code, for which the
joined the CNseg committee that year already
ombudsman is the major steward. Besides
had successful structured channels in place.
working as a channel for conflict resolution,
These companies together account for 92% of
total premium payments — with the exception
function, which is to get the companies closer
of the supplementary health segment, which is
to the consumer and promote improvements
still awaiting a decision by the ANS to set up
in the procedures.
in the Consumer Protection Code, has been
insurance company disputes, as provided for
Code of ETHICS and Professional Conduct A company that is committed to the integration of
The Code of Ethics for the market brings together
the ESG aspects of sustainability (environmental,
a set of rules and principles that companies in the
social and governance) in its internal management
sector, and their respective federations, decided
practices will also seek to define a Code of Ethics
to voluntarily submit to in order to facilitate their
and Professional Conduct for application in all
own development, in harmony with the principles
its operations. The goal is to prevent insurance
of free enterprise, the institutional autonomy
products from unduly protecting companies that,
of the market operators, and the preservation
in their activities, do not share the same values
of the free competition and contractual good
and sustainable practices.
faith that must exist between the companies and in the business relationships developed with
Year after year, this philosophy is gaining
consumers and other market participants.
strength within the daily business of the Brazilian insurance market, according to the second edition of a survey conducted by CNseg to gauge the internal efforts of companies that are focused on social responsibility and sustainability. Among the 92 companies surveyed â€” which account for roughly 80% of the annual revenue of the insurance sctor â€” 67% said they have a Code of Ethics and Professional Conduct that guides their operations, ensures the commitment to sustainability and establishes guidelines for the selection of suppliers and partners.
The Code of Ethics issued by CNseg aims to bring about closer relations with the consumer of insurance and with society in general, with transparency a top priority in this relationship.
Since 2006, the insurance market has had a Code of Ethics, which was introduced by CNseg to bring about closer relations with consumers
By adhering to the Code of Ethics, the insurance
of insurance and with society in general, with
market is reaffirming to Brazilian society its
transparency a top priority in this relationship.
rejection of business conduct that is morally questionable
This pioneering initiative came about following
to combat unfair commercial practices and
extensive discussions and set out the behavior that
the abuse of power in the production and
should be adopted by the sector in order to carry
on its activities in harmony with the principles of free enterprise, institutional autonomy, the
In 2008, two years after drawing up its Code
preservation of free competition and contractual
of Ethics, the insurance market elected the
good faith, which should be valued by the
members of its Ethics Council, comprising 13
companies in their relations with consumers.
Training PROFESSIONALS for the market The growth of the Brazilian economy in recent years has made even more evident a shortcoming that was perceived some time ago by Brazilian business: the lack of qualified professionals. The insurance sector, whose performance has been even stronger than that of the GDP index, also has a shortage of qualified personnel, especially in the area of insurance customer care. And this demand will grow further with the approach of major events like the World Cup and the Olympic Games, which increase the demand for training courses for brokers operating in the completion guarantee segment, one of the most targeted areas, and many others that will arise in the wake of the investment in infrastructure. Another factor that is driving this demand is the sale of microinsurance products, which was recently regulated by Susep. The National School of Insurance is the only Brazilian institution that offers an insurance broker qualification course, which takes about nine months and consists of three phases: to operate only in capitalization; in capitalization, life insurance and private pensions; and in capitalization, life insurance, private pensions and general insurance. The school also offers specific courses for the training of microinsurance brokers. At the end of the program, if the student is approved, the school awards a certificate that enables him or her to obtain Susep professional registration â€” a legal requirement for professional practice. In 2012, there were nearly 15,000 enrollments in the insurance broker qualification program, the institutionâ€™s main course.
Higher EDUCATION Within the higher education sphere, the National
The distance learning program gained another
School of Insurance is the only institution in
new free course, that of Consumer Relations,
Brazil training students to work at the managerial
whose purpose is to disseminate knowledge about
level in the insurance market. Four more groups
the Consumer Protection Code, with particular
qualified in Insurance and Pension management
focus on the area of insurance and pensions.
in 2012 — two in Rio de Janeiro and two in São Paulo. The school also offers postgraduate and
courses were introduced in 2012, focusing on Insurance Law — an Insurance Law MBA and an Insurance and Reinsurance Law MBA, in Rio de Janeiro and São Paulo, respectively. The school is noted for two important projects in the international field. The first, in partnership with The Chartered Insurance Institute (CII), led to the Training Abroad Program, in London, which in its second consecutive year took 15 Brazilian professionals to get to know the London insurance market, under the theme: Reinsurance Technical Processes. The second is
The school also offers postgraduate and extension courses, as well as an Executive MBA in Insurance and Reinsurance, and two postgraduate courses were introduced in 2012: an Insurance Law MBA and an Insurance and Reinsurance MBA
to grant scholarships for Brazilian professionals to study for an MSc in Actuarial Science, at the Cass Business School, a business school that is also located in London.
Some insurers also invest directly in professional training and qualifications through exclusive
Over the course of the year, the Professional
structured partnerships with the National
School of Insurance, such as a training course
in the specific area of benefits. More than
directives, determining mandatory professional
2,000 professionals were trained by their own
qualifications for insurers and insurance brokers
companies during the past year.
— received more than 2,500 enrollments by insurance company employees and brokers.
in Insurance and Reinsurance. Two postgraduate
extension courses, as well as an Executive MBA
5 The CONSUMERâ€™S role The importance of promoting conscientious consumption, the companiesâ€™ relations with their stakeholders and education in insurance.
Promoting sustainable CONSUMPTION Ensuring a decent quality of life in a world that
This process of economic inclusion has made
will have 9 billion people by 2050 is one of the
the C and D segments of the population the
biggest challenges currently facing humanity
focus of almost all Brazilian companies, which
and was one of the main topics discussed at
want to expand their relationship with these
the Rio+20 Conference, which highlighted the
segments, attract them as consumers and
fundamental role of the consumer in helping
augment the volume of their business. But, in
to build a future based on a greener and more
publicizing their products and services, do these
inclusive economy. The crux of the matter is
companies also seek to encourage more
the promotion of sustainable consumption,
given that, despite being an individual process, consumption has collective consequences.
The report on the Corporate Social Responsibility â€”
The accelerated economic growth seen in
conducted by the Akatu and Ethos Institutes in
recent years, with increased income for workers
2010, advocates the development of legislation
and people with lower purchasing power
and policies that, even if it does not initially meet
gaining access to consumption, provides a
with consumer understanding and awareness,
stimulus to a level of consumption, the social
will induce consumer and business behavior
and environmental consequences of which have
that will help mobilize efforts towards building
not been adequately evaluated.
a more sustainable society.
And there is no going back, because nobody
On the contrary, everyone wants the new middle
class to assimilate the millions of Brazilians who
improved income distribution and consequent
still do not have access to even basic material
increase in consumption to be interrupted.
goods, so that everyone can live with dignity
and look forward to new accomplishments.
Sustainability and conscientious consumption need to be presented as simple concepts and translated into concrete proposals and practices.
But the survey report emphasizes: to win over the hearts and wallets of consumers, sustainability and conscientious consumption need to be presented as simple concepts, translated into concrete proposals and practices. And these must not be perceived by the public as restrictive impositions, but as a good alternative to empty, stressful
Instead, it should be seen as the shortest, cheapest and most desirable path to happiness, which is, after all, what we all want.
Client focused market ACTIVITIES The insurance sector has identified customer
available. This initiative is part of the process
relations as a strategic requirement for the
of continually refining the relationship with the
sustainability of the Brazilian insurance sector.
consumer and will be extended to other products.
And there are now new social classes in need
The sector also addresses the issue of respect
of reliable orientation. CNseg has undertaken
for the consumer as an important means of
to disseminate new practices — such as the
strengthening the principles of citizenship
simplification of products, transparency and
and sustainable socio-economic development.
opening new channels of communication
Another CNseg milestone targeting the sector’s
— to promote closer relations between the
customers was the organizing of the interactive
companies and their clients.
Insurance Consumer Protection conferences in 2010 (two editions), 2011 and 2012. The first of
In 2012, CNseg launched 'Key Points', a set of
these celebrated the 20th anniversary of the
booklets based on the principles of ethics and
Consumer Protection Code (CDC), which was
transparency that aim to facilitate understanding
introduced in 1990. At that event, CNseg, which had set up the
with the sectorial federations and help the
Consumer Relations Committee a year earlier,
companies in the process of communicating
took on the task of drawing up a consumer
with the consumer.
protection plan. Notable among the measures submitted to the regulatory bodies was
The Key Points translate the technical concepts
the simplification of contracts, to facilitate
of the sector into terms that are easy to
understanding of the products and avoid client
understand and provide a framework that can
frustration in the future.
be used by companies to adapt the content, tailoring it to the specific characteristics of
In 2012, the market supported the XI Brazilian
their own products and the company’s own
Congress on Consumer Rights, organized by
brand identity. Having incorporated the specific
Brasilcon (Brazilian Institute for Consumer
information relating to the company’s products,
Policy and Rights) and held in Natal, in the
the publications will also be a useful tool to help
state of Rio Grande do Norte. The gathering
consumers who are looking for insurance.
discussed consumption in Brazil and around the world, as part of the agenda for proposals
The booklets on Private Pensions, Supplementary Health Insurance and Capitalization are already
to update the CDC.
These publications are the fruit of a partnership
of the characteristics of insurance products.
New MIDDLE CLASS inspires financial education projects The millions of new consumers who entered
the World Bank, to be the world’s largest public
the market in recent years, giving rise to a
financial education program.
new middle class in Brazil, have led companies and sectorial bodies to direct their attention
Encouraged by the successful experience with
to the financial orientation of this population
the secondary schools, AEF-Brazil now wants to
segment. The aim is to promote the adopting
invest in a similar project aimed at elementary
of healthy financial habits for people who
schools, which will be tested through 164,000
have not previously had access to banking or
students aged between 6 and 14, at 820 state
schools in five different states. A section of the ‘O Globo’ newspaper published to celebrate
The Brazilian insurance market — one of the
World Consumer Day (March 15th) highlighted
Brazilian economic sectors that has been
growing faster than the average GDP index — has been steadfastly confronting the challenge
In 2012, CNseg also launched 'Key Points ', a set
of augmenting the population’s knowledge of
of booklets mentioned in the previous section
insurance products and the protection they
that aims to facilitate understanding of the
provide for family, health and assets.
characteristics of each insurance product. With similar intent, the I’m Insured Trucker game was
In one of the most significant examples of the
launched in the Morro Santa Marta community,
sector’s engagement in programs focused on
in Rio de Janeiro, for the purpose of financial
disseminating financial education, CNseg joined
education for children and adolescents.
the Brazilian Banking Federation (Febraban), the São Paulo stock exchange (BM&F Bovespa)
In addition to these initiatives, CNseg launched
and the Brazilian Association of Financial and
a pioneering project in the Morro Santa Marta
Capital Market Institutions (Anbima) to set up
community in the Rio district of Botafogo.
the Brazilian Association for Financial Education
The I’m Insured project is focused on building
awareness in the low-income population of the importance of risk management and of
The organization’s aim is the development of
insurance as one of the instruments that is
social and educational technology that makes
available. It is now in its second phase and has
Brazilian citizens aware of the importance of
trained insurance brokers to work within the
sustainable and conscientious financial behavior.
community. Among other resources, the project
The pilot project ran for a year and a half and
is backed by the Family, I’m Insured booklet.
involved 30,000 secondary school students,
In 2012, 50,000 copies of the booklet were
aged 15 to 21, at over 900 state schools in six
printed for distribution in various other parts
different Brazilian states. This is considered, by
of the country
The Geneva Association holds its 38th General Assembly in Rio de Janeiro
PARTNERSHIPS international Over the last three years, CNseg has established
CNseg has also established a communication
a number of partnerships with international
channel with Cambridge University, in the
institutions dedicated to the development of
UK, and has joined their Programme for
insurance business expertise. It was through
Sustainability Leadership (CPSL), under which
one of these alliances, with the United Nations
training programs are developed for senior
Environment Programme Finance Initiative (UNEP
executives. Another partnership linked to this
FI), that CNseg aligned the Brazilian insurance
British university programme is ClimateWise,
sector with the global mobilization of the sector
a benchmark in research on risk management
in favor of the Principles of Sustainable Insurance
and the impact of climate change on the global
(PSI), which were launched in June 2012.
On another front, CNseg joined the Global
Concern about the impact of climate change
Federation of Insurance Associations (GFIA),
on the planet has also led CNseg to enter into
comprising 31 associations that account for 87%
partnership with The Geneva Association, which
of global premium revenue. In this organization,
is notable for research into the impact of this
based in Brussels, Belgium, CNseg is a member
phenomenon on the insurance business. The
of the working groups looking into financial
terms of collaboration with this Swiss entity
inclusion, market behavior and natural disasters.
include the translation of materials of interest
CNseg has also joined the Luxembourg based
to the Brazilian insurance market and the joint
Microinsurance Network (MiN), which is a
organization of events.
network dedicated to promoting insurance among low-income populations.
SOCIAL Responsibility Activities that push sustainability in the market, company social responsibility profiles, their activities and projects.
Social responsability and sustainability incorporated into insurance MANAGEMENT Social responsibility is one of the pillars
This proposal to generate social transformation
of sustainability and is a commitment that
through voluntary action helps to promote
citizenship and foster the development of a
participative society and putting humanitarian
organizationâ€™s management, as well as that of
values into practice . Voluntary action can make
the companies and the regional labor unions.
a real contribution to changing a country like
These are activities that are distinguished
Brazil that has so many social contrasts, but it
by the ethical and transparent relations of
must not be regarded as the only solution.
the companies and their stakeholders and the setting of targets that help to drive the
The insurance sector has always been at the
sustainable development of society and its use
forefront of sustainability, since it identifies
of the planet's natural resources.
and manages risk in work that offers a warning to society to take steps to prevent or mitigate
Companies also have their own internal projects,
its losses. Through their efforts geared to
based on the voluntary efforts of their staff.
prevention, the companies in this market
protect lives, property and other assets, thereby providing citizens with more tranquility and a
Insurance Sustainability Principles
better quality of life. The sector's commitment to sustainability The sector’s first initiatives along these lines were
has been definitively incorporated within the
consolidated in the declaration of principles
working agenda of the Brazilian insurance
contained in the Brasília Charter, which has,
market, through CNseg’s engagement in the
since 1992, guided the insurance business in
worldwide movement in favor of the Principles
Brazil. The document asserted the commitment
for Sustainable Insurance (PSI), which were
of the insurance market with the social and
launched in Rio de Janeiro in June 2012, at an
economic responsibility before Brazilian society.
event that coincided with the UN Conference on Sustainable Development – Rio+20.
Almost 20 years later, in 2009, in recognition of the efforts of the companies to promote social
Drawn up under the United Nations Environment
responsibility and the sustainable development
Programme Finance Initiative (UNEP FI), the
of the planet, CNseg and the insurance
four principles facilitate understanding and
company trade union for Rio de Janeiro and
integration of the major issues related to the
Espírito Santo took another step towards
environment, society and governance and
sustainability and environmental preservation
reflect the importance of these issues to the
by signing a Memorandum of Understanding
sustainability of the global insurance industry.
with the Ministry of the Environment — known as the Green Insurance Protocol. Adopted as a
Three months later, on September 5, 2012, an
benchmark by the market’s leading companies,
addendum to the Memorandum of Understanding
the document has helped in defining strategic
was signed to align those guidelines with
positioning and the setting up of internal
the PSI, including the participation of the Rio de
Janeiro State Department of the Environment
in the procedures.
Survey to GAUGE company commitment to sustainable social work With each passing year, the initiatives in the areas of social responsibility and sustainability gain more influence in the daily business of the insurance companies. The results of the second edition of a survey by CNseg to gauge the internal efforts of companies that focus on these two topics show that this is a trend that has already been established. The study involved the participation of 92 companies/ groups that account for roughly 80% of the sectorâ€™s revenue, although not everyone answered all wthe questions. The survey covered companies of various sizes: 67% of them were large, 18% medium-sized and 15% small. For the vast majority (96%), ownership is in private hands, compared to just 4% whose shares are listed at the stock exchange.
Have a designated area to handle social responsibility and/or sustainability activities
Have a Code of Ethics and Professional Conduct
Brazilian-owned companies dominate the Brazilian insurance market â€” they represent 75% of the total, against 25% that are foreign owned or are subsidiaries of foreign companies based abroad. There are a significant number of independent insurance companies in the Brazilian market that are not linked to economic groups â€” they represent 67% of the total. The other 33% of companies are linked to a bank.
Have a voluntary action program
Company capital structure
The majority of the companies in the survey (59%) already have a designated area to deal with social responsibility and/or sustainability activities, 67% have a Code of Ethics and Professional Conduct and 43% have established internal programs focused on voluntary work.
Among the companies in the market that sponsored social responsibility projects in 2012, only 24% took advantage of the benefits of the tax incentive laws (Rouanet, FIA â€“ Child and Adolescent Assistance Foundation, and Sports Incentive), against 76% that did not seek these benefits. Most of these initiatives (94%) were supported by the companies without the help of private co-sponsors, and only 4% received government support in the social projects/work they developed over the course of the year.
Was there any co-sponsorship of the social project | work?
Was there any government participation in the social project | work?
Project involvement The proportion of companies in the market that participate in projects only through sponsorship, without getting involved in their preparation or development, is also high (94%). Just 6% of the companies surveyed take on the task of developing their own projects. In all, 55 projects were developed over the course of last year, involving a variety of different areas, such as vocational training, citizenship, culture, education, sports, the environment and health, among others.
Society in general (20%), children (19%) and
Among these projects, 29% were fully funded
poor communities (17%) were the three most
by the company, compared to 64% that received
common beneficiaries of the projects carried
help from other partners and 7% that didnâ€™t
out during 2012, which also reached out to
involve any cost. The initiatives benefited more
adolescents, students, the sick and he elderly.
than 4 million people and 75% fully achieved
What calls the most attention is the ongoing
their goals, while 25% obtained partial results.
nature of the majority of the projects (67%),
The involvement of employees was as follows:
followed by those that occurred throughout the
34% yes, 13% as volunteers and 53% did not
year (17%) and those that occurred in certain
involve the employees.
months or on specific days (16%).
Society in general
Specific dates or months
Did the company pay the full cost of the project?
On a voluntary basis
Were employees involved?
The market still does not take into account, in
On the other hand, 71% of the companies
its business routine, the practice of granting
surveyed have policies for the hiring of suppliers
benefits to policyholders who perform social
work or meet environmental preservation
suppliers/service providers. Among those who
targets â€” 94% do not consider this issue when
monitor, 21% conduct annual inspections as part
closing a contract, against just 6 % who already
of their monitoring procedures, 18% do so on a
use such initiatives in their pricing.
half-yearly basis, and 4% do so every month.
Does the company grant contractual benefits to policyholders who perform social work or meet environmental preservation or sustainability targets?
Does the company have a policy for the hiring of suppliers/service providers?
Does the company have procedures for monitoring its suppliers/service providers?
How often are the supplier monitoring audits|inspections carried out?
The number of companies that adopt policies
This control is, however, far from the heart of the
for the accreditation of suppliers and service
environmental issues: 86% of the companies do
providers, to avoid possible violations in relation
not adopt policies for the accreditation of these
partners for the purpose of avoiding violations
59% of the respondents in the survey. In
in these areas. More than half the companies (55%) offer training to their brokers. Of these, 45% do so
With an eye on the performance of their main
by means of classroom activities, 24% offer
business partners, 57% of the companies have
distance learning courses, and 31% offer both
a process for monitoring the insurance brokers,
kinds of training.
and among these, nearly 63% conduct auditing and inspection of the work of these professionals â€” 28% on a monthly basis, 19% half-yearly, 5% quarterly and 5% annually.
contrast, 84% of them provide training for their
Does the company adopt a policy for accreditation of suppliers|service providers, to avoid violations in relation to socio-environmental issues?
Does the company provide training for its supply chain?
Does the company adopt procedures for the monitoring of brokers?
If the company monitors the brokers, does it conduct audits|inspections of same?
How often do you conduct auditing | inspection of the broker monitoring procedures?
What kind of training format is provided for brokers?
31 % Both
As for client monitoring procedures, 57% of the companies adopt this practice, while 43% do not. Among those that do, 43% conduct inspections or audits, on a half-yearly or annual basis (19% for each) and 5% do so monthly or quarterly.
Does the company adopt procedures for the monitoring of its clients?
If that is the case, does the company conduct audits|inspections of same?
How often does the company conduct audits|inspections of its clients?
Does the company adopt a policy of accreditation of clients, to avoid violations in relation to socio-environmental issues?
ACE Seguros ACE
In 2012, the company continued its global
program, ACE Green, which provides for the use
expanded the scope of the first insurance
of recycled paper in the printing of all documents
in Brazil protecting “collective items”, such
issued — policies, endorsements and invoices.
as flora, fauna, ecosystems, natural habitats,
The initiative is saving the lives of ten trees
soil, subsoil, atmosphere and water, among
per month. Other initiatives encourage waste
other similar resources.
separation, the efficient of the use of paper, and various other environmental care solutions.
ACE provides coverage for environmental protection, overlapping with traditional policies, such as property, liability and transportation.
Acttivities to help fight poverty and promote social inclusivity
ACE’s Environmental Risk insurance offers protection in case of loss or damage, physical,
In line with social inclusion policies in the
as well as pain and suffering, in addition to
market, the company also contributed by
damages to natural resources.
making insurance protection accessible to persons with less purchasing power, providing
In the event of sudden or gradual pollution,
low-cost coverage as a means to fight poverty
and protect the assets of individuals, who often
have difficulty acquiring insurance.
environmental coverage, as well as coverage
During the year, ACE made a cash donation to
for loss of profits from third parties, fixed/
Vivenda da Criança (Children’s Villa), a charity
non-fixed asset restoration costs, underground
located in the subprefecture of Parelheiros,
storage tanks, local waste disposal, court costs,
a poor, rural district on the outskirts of São
attorney’s and insured party’s defense experts
Paulo. The institution serves over 4,000 people
fees, among others.
each month. The organization was the target
of several voluntary initiatives by company professionals, who participated directly in joint
Sponsorship of sustainability, cultural and nature sports projects
efforts for the maintenance of the institution’s buildings, as well as contributions to specific
ACE supported the sustainability program
activities aimed at children.
developed by the Brazilian Association of Tour Operators (BRAZTOA), which encourages
In 2013, the Centro da Juventude da Vivenda
(Villa’s Youth Center), built with support from ACE
sector and its products, in addition to guiding
on the organization’s property, offered a variety
tourists. ACE believes that the implementation
of professional courses for youths and adults in
of sustainability techniques is essential for the
the region. ACE’s contribution to this initiative is
sector to reach its targets in Brazil. The industry
focused on helping those served by the center to
currently receives 5 million foreign tourists a
enter the labor market through courses in Baking
year; a figure that Brazil’s Ministry of Tourism
and Confectionery; Cutting and Sewing; Depilation;
expects to double by 2016.
Manicuring; Hairdressing; Artisanal Chocolate Making; Cooking; Mosaic Design, among others.
For the fourth consecutive year, ACE also sponsored a team from the Jeep Club of Jaraguá
The company has also collaborated with the
do Sul, which competed in the Transcatarina,
Oportunidades da Vivenda (Villa Opportunities)
the biggest offroad event in the state of Santa
project, training teens in accordance with Brazil’s
Catarina. The competition, considered one of the
Young Apprentice Law, which requires that a
largest rallies in Brazil, featured 12, ACE-backed
minimum of 5% of a company’s be between
vehicles — six race cars and six support vehicles.
the ages of 14 and 24. UNICEF has endorsed Villa as a model program that gives workers
opportunities in accordance with the law.
sponsorship of the Salão de Arte (Art Salon), representative in the art world of Latin America.
spend their mornings and afternoons involved in
The 2012 version, which was held in São Paulo’s
sports activities and learning valuable lessons for
Clube A Hebraica, brought together more than
personal, cultural and community development.
60 exhibitors from art galleries, antique shops,
At no cost to participants, all are provided with a
jewelry stores and bookstores.
daily lunch, in addition to breakfast and a snack. Attendance at the institution begins with children who are five-years-old; they leave prepared for the job market. The support that ACE grants Villa is primarily motivated by concerns for the population that lives in the area where the institution is located and the daily challenges they face — low wages, lack of job opportunities, poor education and households without indoor sanitation.
There are 180 at-risk children and adolescents who
which is considered the most traditional and
Alfa Seguradora Throughout 2012, Alfa Insurance promoted
These initiatives involved Alfa Seguradora’s
several social activities aimed at institutions
partner brokers and other companies of the Alfa
providing childhood cancer treatment and
conglomerate that were interested in helping,
needy family services.
and which were invited to contribute effectively to the activities of the insurer. Also partnering
Among the institutions receiving assistance
in these activities were other group companies,
were CAMACC — Casa Modelo de Apoio à
such as Rádio Transamérica, La Basque and C&C
Criança com Câncer (Model House in Support
Casa e Construção.
of Children with Cancer, located in the district of Butantan in São Paulo; and CMK — Centro de Apoio à Criança com Câncer Marta Kuboiama (Marta Kuboiama Support Center for Children with Cancer, which is also located in the city of São Paulo). Also receiving support from Alfa was the Wantuil de Freitas Spiritual Center, an organization that provides welfare and educational assistance to needy families in the city of São Paulo and the municipalities of Cotia and Vargem Grande Paulista, in the state of São Paulo; and the Boldrini Cancer Hospital in Campinas, São Paulo.
Allianz Seguros Allianz Seguros’ commitment to sustainability
With its focus on education, the institution has
and social responsibility projects bore much
served more than 5,000 young people over
fruit in 2012. The company — controlled by the
the past 19 years, offering activities that are
group that is among the insurance industry’s
complementary to formal education. The new
leaders in the Dow Jones Sustainability Index —
centers have doubled the number of places
launched two new initiatives in Brazil to improve
available and today can serve approximately
the education of children and adolescents.
The first, Núcleo Infantil (Children’s Center), exclusively dedicated to children, aged 4-6
Since 2007, the ABA has also administered the
years, is a space with a playroom, arts workshop
Training Program for Teens, which enhances
and classical ballet room. The second is the
the skills and knowledge of youth by increasing
Núcleo Digital (Digital Center) with classes in
their chances of entering the labor market. For
digital art and multimedia animation for teens,
ten months, they attend classes led by teachers
aged 14 and above.
from the National Commercial Apprenticeship Service (SENAC) in the following disciplines —
The implementation of these new facilities came
Communication, Entrepreneurship, Workplace
about through the ABA – Associação Beneficente
Comportment, Business Administration, Health
dos Funcionários do Grupo Allianz Seguros
and Quality of Life, Technology of Business
(Charitable Association of the Employees of
Transactions, Excellence in Customer Service
Grupo Allianz Seguros), which was established
and Personal Marketing.
on the initiative of the employees themselves to
Also under the auspices of the ABA is the New Life
development in the Santa Rita neighborhood
Center for Socio-Educational Coexistence, which
of Cangaíba, a district in the East zone of the
offers boys and girls, aged 7 to 17, activities such
city of São Paulo.
as dance, visual arts, computer technology and
sports (swimming, chess and pilates classes). The
The Allianz Seguros Journalism Award and the
project’s contribution to the education of these
International Insurance Forum for Journalists
young people is assessed annually through a
— whose 6th and 7th editions were carried out,
satisfaction survey conducted with parents, who
respectively, in 2012 — are activities aimed at
anonymously respond to qualitative questions.
encouraging the press to produce reports on insurance and global environmental change.
The survey has shown that learned concepts (such as respect for the environment, responsibility,
Among other initiatives, the use of sustainable
cooperation, appreciation for the arts and sports)
technologies in the corporate facilities located
are not restricted to the educational arena — they
in Porto Alegre, Rio Grande do Sul, as well as
are also practiced by young people in the family and
the municipalities of São José do Rio Preto and Ribeirão Preto, São Paulo is noteworthy within the context of the sustainability program being implemented by the company. To serve its employees and nearby communities, these units are equipped with solar energy panels, furniture made from certified wood and recycled material, recycling bins located in outdoor areas and a collection system for rainwater that is used for cleaning purposes. The savings in water and energy in these subsidiaries was approximately 50%. The emissions of CO2 and their subsequent environmental
monitored by Allianz. The company offers its brokers and policyholders a digital kit with a together with other members of the community. In the area of environmental responsibility, since 2011, the Allianz Sustainability website (www. sustentabilidade.allianz.com.br) has been an important tool for spreading and strengthening issues related to global questions through articles, surveys, studies and the opinions of specialists. There is information on the site about renewable energy, climate change, health, mobility, safety on the streets and population growth.
manual, a services guide, an insurance ID card and a policy. In 2012, 96% of all brokers and 85% of policyholders received these digital kits, in whole or part, when contracting for insurance.
American Life Seguros For the past three years, the company has been
American Life has participated through the
participating in year-end celebrations at the
distribution of toys to the approximately 40
institution Casa Jesus, Amor e Caridade (Jesus
children who attend the institution and Christmas
House, Love and Charity), affectionately known as
cheer baskets for families. Approximately 100
Larzinho. Located in the North Zone of the city of
people are positively impacted by this charitable
S達o Paulo, Larzinho serves special needs children
activity, which includes the participation of
and youth, and develops social and educational
company employees, who are actively involved
projects for young people and adults from the
in American Life initiatives.
local community, especially professional training courses, citizenship classes and tutoring.
Aplub In 2012, Aplub Group launched a variety of social and environmental responsibility projects through
Employees dress in the same color in solidarity with the company’s efforts to publicize campaigns
carried out, in comportment with its traditions and in an effort to draw public attention to the
importance of these causes.
commemorations of World Autism Awareness Day through the Blue Day project, when all
For the first time, the group supported the Easter
employees dressed in blue and symbolically
Solidarity project, which was devised via social
embraced the Aplub building in downtown
networks, involved several employees and resulted
in the collection of over 400 sweet treats (candies etc.). These were donated to the Children’s Wing
In May, the Group supported the 14th Race Against
of the Hospital São Lucas of the Pontifical Catholic
Diabetes, an annual event organized by the
University – Rio Grande do Sul (PUC-RS).
Institute for Children with Diabetes of Rio Grande do Sul. Beyond encouraging its employees to
In July, the focus was to promote keeping
participate in this activity, the company mobilized
dozens of people warm in winter through the
external constituencies, displaying an invitation to
Winter Clothing Drive, which raised more than
the event on the facade of its building and selling
1,900 pieces of clothing that were donated
t-shirts for this campaign.
to charities such as É Preciso Saber Viver com Consciência, Sapucaia do Sul, Centro Social
Scalabini, de Viamão, Centro Renascer de
Esperança Infantojuvenil, Núcleo Comunitário
partnership with EcoAplub, with an initiative
Cultural Belém Novo and the Sociedade Espírita
to preserve nearly one million hectares in the
Bezerra de Menezes, all located in the state
Amazon Rainforest and the implementation of
capital, Porto Alegre.
an internal environmental awareness campaign,
called the Sustainability Project. Recycling and waste separation were the principal activities of this initiative. To highlight the date and lend continuity to the project, employees were dressed in green and engaged in another, traditional embrace of the company’s headquarter building. In another initiative in support of nature, Aplub Group brought its employees together, in October, for a Sustainability Blitz in Brique da Redenção, the cultural space in the Porto Alegre neighborhood of Bom Fim. Environmental awareness activities were carried out, which included the distribution of paper seeds.
employees dressed in blue and symbolically embraced the company’s headquarters as to this cause.
For the second consecutive year, October was dubbed the Pink Month at Aplub, an activity
In addition to all of these initiatives, throughout
whose aim was to draw attention to breast
the year, Aplub Group hosted lectures and
cancer prevention. Once again, employees
training sessions geared toward the welfare of
supported the cause by dressing in pink and
its employees. Topics of discussion included
embracing the building on the date of the event.
guidelines for trash separation and its proper disposal, and nutritional care and men’s health.
Ending its social activities for the year, Aplub promoted its “Blue November” campaign for men’s health, whose aim was to warn people of the risks involved in failing to take appropriate actions to prevent prostate cancer. For this event,
a means of drawing the public’s attention chapter
Breast and prostate cancer prevention took center stage in the company’s activities
Assurant Solutions Brasil The company has developed a variety of social responsibility projects of national and international scope. One of 2012’s highlights the collaborative activity and partnership with the institution, Make-A-Wish® Brasil, which helps to make dreams come true for children suffering from various, serious illnesses, such as cancer and leukemia, among other diseases. The project takes place, simultaneously, all over the world. In Brazil, this activity was carried out with the support of groups of volunteers, all of whom were AssurantSolutions Brasil employees. Altogether, ten children were served and each had a unique story and a very specific wish. José Kaike Joseph, age 8, from Santo André in the ABC region of São Paulo, dreamed of owning a red, 16” rim, cyclo-cross bicycle. Karolina, age 13, from the Grajaú neighborhood in São Paulo, wanted a computer. Alam, age 14, of the Itaim Paulista district of São Paulo, dreamed of having an accordion and meeting Brazilian folk singer and presenter, Inezita Barroso. Guilherme, aged 10 and a music student from Fernandópolis, São Paulo, had dreamed of having an oboe. Other young people whose dreams were made real received laptops, trips abroad, a walk in Parque Beto Carrero, a visit to the planetarium and even a telescope for stargazing. With headquarters located in São Paulo and a unit in
the city of Campinas, Make-A-Wish® Brasil is one of 37 affiliates of the Make-A-Wish Foundation® International, one of most well-known and wellrespected children’s support institutions in the world, currently serves children in nearly 50 countries. Founded in Brazil in October 2008 and certified by the São Paulo Municipal Council for Children and Adolescent Rights (CMDCA), the organization has made the dreams of over 500 young people come true. Another project supported by AssurantSolutions Brasil was a clothing and toy drive, along with making investments to improve institutional structures. These donations were directed toward the NGO CEPAC — Associação para Proteção das Crianças e Adolescentes (Association for the Protection of Children and Adolescents), Asilo Grupo Vida Brasil (Group Life Brazil, a group home) and the Anibal de França Nursery, which, in total, provide assistance to 180 children and 70 seniors.
Azul Seguros Azul Seguros received Gold Seal certification
2:00 p.m. to promote the use of natural light;
from Leadership in Energy & Environmental
organizing lectures for employees focusing
Design (LEED) for its environmentally friendly
on guidelines for sustainability and health,
buildings. This was in acknowledgement of the
including waste management, functional foods,
sustainability-focused reforms the company
hypertension and financial health were some of
carried out, in 2012, on its facilities, which
the topics covered throughout the year.
included hydraulics, lighting, waste disposal and air conditioning â€” all certified as being
Azul also organized discussions on womenâ€™s
health, covering topics such as menopause, cervical and breast cancer, HPV, etc. Twice a year, the company promotes its Blue Day, on which employees are encouraged to make voluntary donations to institutions that assist the needy (orphanages, nursing homes, clinics).
Other programs and activities include waste recycling, through a partnership with Doe Seu Lixo (Donate Your Waste); HorĂĄrio do Planeta (Moment of the Planet), which encourages the implementation of lights-out between noon and
BBMapfre In the fields in which it operates, the BB MAPFRE
key stakeholders in sustainable operations. In
Insurance Group is one of the largest groups in
2012, the academy benefited 1,362 people,
Latin America. It has integrated the concept of
including employees, brokers and supplier
sustainability into its strategic positioning and
the day-to-day activities of the company. In 2012, the firm participated in the launch of the Principles for Sustainability in Insurance (UN PSI), an initiative promoted by the United Nations
Sponsorships help promote social equality and the concept of citizenship
culminated in the creation of four principles in
search of more sustainable operations within
to society, the BB MAPFRE Group has a
insurance industry companies.
sponsorship strategy and acts as an agent
of human development, contributing to the Since
well-being of current and future generations,
efforts to engage the entire value chain in
and the promotion of social equality and the
the performance of business towards the
concept of citizenship.
objectives of sustainability. The group works in
This is achieved through partnerships with 23
suppliers to improve processes, encourage risk
prevention and management, and contribute to
organizations that work, primarily, with the
the development of sustainable practices.
elderly, children and adolescents. In 2012, more
than 1,2 million people directly benefited from In parallel, the group organizes meetings of
reinforces investment in the training of its
Among the highlights was the Impressionist exhibition, Paris and Modernity, which welcomed
Initiatives to facilitate urban mobility and environmental protection
886,000 people to the halls of the Centro Cultural Banco do Brazil in São Paulo and Rio de Janeiro;
The Group applies sustainability in its day-to-day
providing quality art and culture to the public.
business, developing initiatives that create value for society and are the result of a strategic
Concern for the environment is also part of
approach in which all activities in the value chain
the positioning of the Group, which invests
are carried out in a responsible manner, through
in the review of internal processes and the
the identification, assessment and monitoring
development of eco-efficiency programs, with
of risks and opportunities associated with
the aim of adding value to the business and
environmental and social issues.
contributing gains for the environment — and, consequently, to society itself.
One of these initiatives is the Salvage Yard, which ensures the proper disposal of automobiles coming out of circulation following road
▪ Environmental Villa: Promotes environmental awareness
accidents by sending the material for recycling.
Between January and October, the initiative
elementary school students, through playful
ensured the recycling of 486 tons of iron ore,
and interactive activities.
which avoided the burning of 65.7 tons of coal
▪ Urban Orchard: Since 2007, the Group has
and the release of 1.4 tons of CO2 into the
supported this project for the revitalization of
atmosphere, and generating savings of 83,000
degraded areas on the banks of São Paulo’s
liters of water.
Pinheiros River. ▪ Duplex Project: An initiative that shifted printing
To further enhance the quality of services provided
to a duplex standard, generating savings of
to customers, in 2012, the Group launched the
over a million sheets of paper in 2012.
Guardian Angels Project, which provides for the power
technical support to those it insures through the
consumption in the Alphaville building
use of qualified professionals who provide first-
assistance services, using electric bicycles – an
▪ BB MAPFRE Recycles: Installation of battery collection bins in several locations, which collected 368 kg of batteries over the course of the year.
initiative that aims to facilitate urban mobility and protect the environment.
rapid deployment of mechanical assistance and chapter
▪ Energy Efficiency: Replacement of fluorescent
Bradesco Seguros Throughout the year, Grupo Bradesco Seguros
In 2012, Bradesco Insurance continued its
has promoted activities in the areas of
sponsorship of the activities of the NGO
education, the environment, health, culture and
TemQuemQueira, which operates in the Rio
sport, which contributed to improving people’s
de Janeiro neighborhood of Morro do Turano.
quality of life and their cultural education, as
It represents the first private sponsorship of
well as raising awareness about the importance
a social project in this community. The NGO
of maintaining a sustainable planet.
hires local residents to convert used advertising campaign banners — which would otherwise take
In the educational arena, since 2004, the
approximately 400 years to decompose — into
Business-School Integration Project (PIEE) has
beautiful accessories that can be offered for sale.
been working in conjunction with the Bradesco Foundation to assist Rio de Janeiro students
Last year, Grupo Bradesco Seguros developed a
by contributing to their social integration,
process for the purchase of insurance through
citizenship education and quality of life through
mobile devices or POS. The process has received
sports and culture.
global recognition from the Microinsurance Innovation Facility of the International Labour
Since 2005, the Group has partnered with the
Organization (ILO) for being one of the world’s
Ayrton Senna Institute to provide opportunities
most innovative tools, allowing low-income
for the education and human development of
individuals access to insurance programs.
children and young people, through the transfer of a portion of the funds raised from the sale of
The Auto Recycling Program, which covers 75%
the capitalized securities products, Pé Quente
of Brazil, was also expanded during the year.
Bradesco Instituto Ayrton Senna and Pé Quente
Carried out in partnership with companies
Bradesco Ayrton Senna 50 Anos.
specializing in collecting used vehicles, it avoids
the abandonment of scrap metal and replacement parts that can be salvaged from these automobiles, generating income for waste pickers and recyclers.
Sustainability in insurance and environmental preservation programs
Since 2009, over five tons of parts have been recycled, resulting in the repair of cars, trucks and
The Group, which participates in the Green
motorcycles that have been damaged in accidents.
Protocol (an initiative created in 2009 by the Brazilian Insurance Confederation (CNseg) and the Association of Insurers of the States of Rio
Nationwide cultural dissemination through a vast calendar of cultural events
de Janeiro and Espírito Santo), whose goal is to implement a sustainability agenda in the insurance industry, was the first company to
In 2012, through the Bradesco Seguros Cultural
adhere to the United Nations Environment
Circuit, the company offered a comprehensive
calendar of national and international arts
Insurance (PSI), an initiative launched in 2012.
events, covering different areas (dance, classical and
Throughout the year, the company continued
exhibitions), which helped to spread culture
to supply capitalized securities — Pé Quente
Bradesco SOS Mata Atlântica, Pé Quente
Bradesco Amazonas Sustentável e Pé Quente A highlight of this sponsorship was Vatican
Splendors: A Journey through Faith and Art.
purchased, help contribute to environmental
The exhibition presented history, culture and
conservation through partnerships with the
religion through works of art created by great
following institutions: ▪ Fundação SOS Mata Atlântica (SOS Atlantic
that benefited from this sponsorship were the
Forest Foundation): Part of the funds raised
stage musicals Fiddler on the Roof, The Addams
from the sale of securities goes toward
Family and The Wizard of Oz.
programs in the Atlantic Forest, a region The Group offered the public the 17 edition of a
where 110 million Brazilians live. Since
holiday tradition, Bradesco Seguros Christmas Tree,
2004, resources were made available for the
which has been certified by the Guinness Book of
planting of more than 24 million native trees.
Records as the largest floating Christmas tree in
▪ Fundação Amazonas Sustentável (Sustainable
the world. One of the three largest events in Rio de
Amazonas Foundation): Established in 2008, the
Janeiro, after Carnival and New Year’s Eve, the tree,
partnership designates part of securities sales
with support from the City of Rio de Janeiro, has
revenues to support the foundation’s programs
been exclusively sponsored by Bradesco Seguros
and projects for environmental conservation
since its inaugural edition in 1996.
and sustainable development.
and Guercino. Other notable presentations
masters, including Michelangelo, Bernini, Giotto
▪ Projeto Tamar (Tamar Project): A partnership,
The event was also marked by recognition of
which started in 2011, designates part of the
the winners of the 2nd edition of the Bradesco
securities sales revenues to the foundation’s
Seguros Longevity Awards in the categories of
core initiative to monitor, research and
“journalism” and “life stories.” The initiative aims
protect the life cycle of sea turtles.
to encourage the study and dissemination of information on this topic.
Encourage initiatives to achieve longevity with quality-of-life and well-being
In partnership with the National Commercial Apprenticeship Services of Rio de Janeiro and São Paulo (SENAC Rio/SP), the company continued its Concierge Friend of the Elderly,
The Official insurer of the Rio 2016 Games,
which enables and enhances the ability of
the Bradesco Seguros brand could not be
building door staff to handle the day-to-day
disconnected from initiatives that encourage
needs of the oldest residents. Since its 2010
individuals to achieve longevity with quality-
launch, 633 professionals have been certified.
of-life and well-being. In this regard, during the year, the company launched its Live Longer
Support was also continued for the Together for
Space — a dynamic website that disseminates
Health program, which encourages individuals
information, tips and suggestions on quality-
to participate in health monitoring programs, as
of-life, health and leisure. Another highlight is
well as initiatives that offer guidance on how to
promotion of the Conviva movement, which
change habits to lead a healthier life.
seeks to encourage the harmonious coexistence between drivers, cyclists and pedestrians.
The Group also sponsored, once again, the Fight Against Breast Cancer Walk/Run. The partnership
The year was also marked by the completion
with the Brazilian Institute for Cancer Control
of another edition of the annual Bradesco
(IBCC), carried out through the sales of the
Seguros Longevity Circuit. Started in 2007, it is
capitalized security, Pé Quente Bradesco O Câncer
the largest road race of its kind in Brazil. Last
de Mama no Alvo da Moda, allocates resources for
year, there were 14 points along the route, each
the development of projects for the prevention,
with bike racks available to encourage the use of
early diagnosis and treatment of cancer.
bicycles in traveling to the event venue. At each stop, the total amount of funds received from
Another 2012 sponsorship was for the 4th
registrations were given to a local charity.
Donate Bone Marrow Run and Walk with You, For Life. The event, held in Rio de Janeiro, raised
Last year, Grupo Bradesco Seguros held the
funds that were designated for the projects of
seventh edition of its Longevity Forum in São Paulo,
the Center for Bone Marrow Transplantation of
which brought together nearly 700 participants to
the National Cancer Institute (INCA).
discuss the impacts of population aging on the economy. Highlights included the appearances by the 74-year-old two-time Oscar-winning actress, writer and political activist, Jane Fonda; and the 90-year-old actress and singer, Bibi Ferreira.
BrasilCap Capitalização 2012 was a special year for Brasilcap, as it was, once again, awarded the Corporate Citizen Certificate, which is given out by the Regional
Pernambuco’s semi-arid communities benefit from capacity-building projects
Accountancy Council of Rio de Janeiro, in recognition of the constant pursuit of an
Through the Cooperforte Institute, Brasilcap
organization to incorporate sustainability into
guaranteed another year of training and inclusion
its daily culture and corporate governance.
for disadvantaged youth and adults in the labor market. The institute is the main partner in
Throughout the year, the company committed
building a better life for the communities in the
over R$ 3 million toward environmental projects,
semi-arid region of Pernambuco, where basic
in line with its strategy approach in offering
sanitation and water are rarities.
reputable, socio-environmental responsibility (RSA) funds, which include Incentivo Social
Working with the Bank of Brazil Foundation
Privado (ISP), Incentivo Social Fiscal (ISF) and
(FBB), Brasilcap has also been supporting the
Incentivo Originado da Venda de Produtos (ISPR).
BB Educar program for the past 12 years. The initiative promotes literacy acquisition for youth
The year was also marked the consolidation of
and adults from all regions of the country. Over
the partnership with the Children’s Institute,
3,000 people a year have gained basic reading
strengthening the development of the culture
and writing skills through this project.
of corporate volunteering and offering more security in the application of social resources,
Environmental concerns are also a key part of the
FBB partnership, which supports the nationwide
supported by the Foundation for Childhood and
Water Program that maintains the mineral as
a common element and involves a variety of
sustainability activities in the field.
Award recognizes social value initiative for the country’s development Sponsored, biannually by the Bank of Brazil, the Values of Brazil Award recognizes initiatives of relevant social significance for the development of the country. The Instituto Recicla Vida’s Sports, Ballet and Citizenship project, nominated by the Children’s Institute — a Brasilcap partner in volunteer activities — was the winner of the 3rd edition of the “BB Conglomerate & Partners” Values of Brazil Award. It is worth noting several other important activities
Program. The 1
Brasilcap Solidarity Award
was for a Christmas activity that distributed Christmas packages to children in the Espaço Logos and Se Essa Rua Fosse Minha institutions. Contributions to the FBB, unlike other partners,
The Brasilcap Solidarity Program also received
are partly derived from proceeds from the sale of
a certificate for its participation in the Ronald
some of the company’s products. In 2012, there
McDonald House’s McHappy Day 2012, which
were over R$ 2 million in such contributions —
raised R$ 2,268, on August 25, from the sale of
R$ 1.7 million was invested in the Water Program
216 tickets redeemable for Big Macs.
and R$ 376,300 in BB Educar. Humanitarian
The company also strengthened its commitment
beautiful gesture from the volunteer staff of
to the Corporate Volunteer Program (PVE),
Brasilcap — an initiative that took place in the
which works proactively with its own employees.
pediatrics wing on the 4th floor of the Bonsucesso
One of the major milestones of the year was the
Federal Hospital. It was decorated in a manner to
definition of the name and brand of the initiative,
soothe and make easier the difficult experiences
the Brasilcap Outreach Program, which was
of the children receiving treatments in this
created with the participation of all volunteers.
facility. These young persons mostly come from Baixada Fluminense, Complexo do Alemão and other surrounding communities.
Brasilprev Brasilprev understands that the nature of its business, guided by long-term fundamentals,
Encouraging the voluntary participation of employees in social projects
requires a commitment to social responsibility. Thus, its Social Responsibility strategy is
In the social arena projects have been developed
directed towards practices that are aligned with
its mission to provide customers with financial
security solutions and high quality services to make the plans for their lives possible. One of
The company promotes the Voluntary Service
the pillars of this strategy is financial education,
Program and, with private resources, develops
which is fundamentally concerned with and the
internal activities and allows its employees time
main focus of whose activities is to assure the
off during working hours (up to eight hours
achievement of those goals.
per year) to participate in volunteer projects. The program includes:
In 2012, Brasilprev renewed its commitment to the Global Compact, a United Nations-led
initiative, by continuing to support and provide
Volunteers teach classes geared toward the
continuity for the agreement’s ten principles.
personal and professional development of
The company is also associated with Instituto
young persons, aged 16-22, who participate
Ethos and the Programa Amiga da Criança of
in the Young Citizen Program. In 2012, 44
the Fundação Abrinq pelos Direitos da Criança
volunteer employees volunteers assisted 15
e do Adolescente (Children’s Friend Program
high school students in public schools.
of the Brazilian Toy Manufacturers’ Association Foundation
▪ Contadores de Histórias (Storytellers): Seeks to encourage reading by and the cultural
education of children. Volunteers armed
3.6 tons of clothes and Campanha de Natal
with books and costumes visit neighborhood
(Christmas Campaign), in which employees
associations, social institutions and public
presented toys to 385 children and adolescents
schools to tell stories to children. By year’s
from three institutions.
end, the project had 80 participants, aged between three and thirteen, from two institutions in the city of São Paulo – Centro Social Brooklin Paulista and Gotas de Flor com Amor.
Proper administration of resources helps to carry out life projects
▪ Projetos de Vida na Ponta do Lápis (Pencil Point Life Projects): Brasilprev volunteers
In keeping with its social activities strategy,
present Financial Education lectures with
Brasilprev also offers its Pencil Point Life
the aim of disseminating this knowledge in
Project. Created in partnership with the Trevisan
the nearby community to the company. Last
Business School, it offers lectures focusing
year, these events occurred at the Associação
Educar and gathered together 40 young
resources, a fundamental condition for the
persons and their families.
realization of life goals.
In addition to these initiatives, employees are
Taught by undergraduate students — who
mobilized for periodic social campaigns. In
receive specific training to become multipliers
2012, we collected over 3,200 items, including
— the presentations are geared toward young
school materials, books, toiletries, toys and
food, which were distributed to 11 institutions.
members of neighborhood associations and
Among the highlights was the Campanha de
other entities in the city of São Paulo and the
Agasalho (Clothing Drive), which collected
ABC (industrial) region of Greater São Paulo.
Following each event, participants receive a
data on sustainability practices, which have been
summary of the content presented and a link
adopted by large companies around the world.
on the Brasilprev website to access a monthly budget spreadsheet. Since its 2010 launch, the
It is also a signatory of the 2011 Global
project has conducted almost 540 meetings,
Investor Statement on Climate Change, an
benefiting over 25,000 participants. This number
initiative of the United Nations Environment
is expected to grow to 55,000.
Programme Finance Initiative (UNEP FI), which requires governments to adopt policies to
The Financial Education program has become
encourage the development of a low-carbon
society, so as to contribute to the sustainable
social responsibility initiatives and is now
development of nations.
being disseminated, in the form of online presentations, to other stakeholders, such as
Mindful of the climate change scenario, since
customers and employees.
2006, Brasilprev has been measuring the direct and indirect emissions of greenhouse gases
Brasilprev also uses some government-sponsored
(GHGs) generated by its operations. Based on
tax break mechanisms, through the Municipal
this work and to minimize such impacts, the
Fund for Children and Adolescents (FUNCAD),
company is responsible for the conservation
to support cultural, social and sports projects.
of a 6-acre, native forest area located in
During the period, over R$ 1.9 million were
the city of Barra do Turvo, in the interior of
earmarked for five initiatives. Cultural activities
the state of SĂŁo Paulo.
supported by Brazilâ€™s Rouanet Law and Sports Law received investments of almost R$ 6 million.
The company also promotes internal activities among its employees, such as the selective collection of waste and encouraging the proper
GHG emissions control and native area forest conservation
separation of trash. For these efforts, the company has engaged a specialized supplier who is responsible for the collection and correct
initiatives in this regard. Accordingly, since 2005, it has been a signatory of the Carbon Disclosure Project, a nongovernmental organization that seeks to promote dialogue between investors and companies, encouraging the collection of
impact and encourages society to adopt
disposal of recyclables and organic waste. chapter
Brasilprev is working to reduce its environmental
de sistemas de gestão que incorporam os
Caixa Seguros As its social cause, Caixa Seguros has chosen
gathered together segments linked to the public
to promote the health of young Brazilians.
security sector with program participants to debate
Since 2007, the Group has sponsored Jovem
and create solutions that minimize the impacts of
de Expressão (Youth Expression), which focuses
violence on youth. Working together, these initiatives
on needy community members in Brazil’s
represented a new model of social intervention —
Federal District. The program helps to reduce
validated by scientific research — with the potential
the exposure of its participants to violence and
to be transformed into public policy.
consequent mortality from external causes. In 2010, the company transferred the management of the program to the United Nations Office on Drugs and Crime (UNODC). The transfer of the
Research sketches an unprecedented picture, depicting the real attitudes and behaviors of young people
initiative’s methodology to the international organization raised the insurance company
Last year, Caixa Seguros carried out research on
to a new level. The cooperation agreement
Youth, Behavior and STD/AIDS, which painted an
was first to be signed between UNODC and a
unprecedented picture about the real attitudes,
private company in Brazil, thereby validating
behaviors and habits of young people, aged 18
the efficiency of the program. At present, Youth
and 29, about sexual life and its consequences.
Expression is being carried out in partnership with the United Nations Educational, Scientific and
In collaboration with the Brazilian Ministry
Cultural Organization (UNESCO) and the Central
of Health and the Pan American Health
Única das Favelas (Central Union of Slums).
Organization (PAHO), 1,208 young people, of both sexes, were interviewed in 15 states and
With its innovative methodology, the program
the Federal District. The study showed that
unites community therapy with cultural workshops.
almost 60% of them think they are not at risk
Youth Dialogues, events that were held in 2012,
of contracting sexually transmitted diseases.
Attitudes and responsible habits increase with levels of education. Another conclusion indicated that the use of alcohol and drugs increases the risk of a couple having sex without a condom. Since the study’s release in December, the Group’s brand has had wide exposure in more than 120 media outlets. Interest in the findings shows the relevance of the study to Brazilian society. The results were approved by the Ethics Committee of the University of Brasilia. The data is public and can be used by any public or private institution. The full survey is available on the company’s website: www.caixaseguros.com.br.
Building management aligned with sustainable development principles Caixa Seguros Group is also taking care of the future for generations to come. Employees, suppliers and partners work together and are encouraged to adopt environmentally correct models and attitudes in the workplace and with their families. The company has a Sustainability Committee responsible for ensuring the participation of all areas in building management that is in line with the principles of sustainable development. The committee monitors and validates projects and initiatives to reduce consumption and adopt of environmentally efficient technologies.
service. The Group donated more than 2 tons of electronic waste to a meta-recycling station. Since 2007, Caixa Seguros has been using Carbon
ceramic mugs and glasses. Within six months,
Free postage on all of its correspondence, which
the company’s headquarters were no longer
helps to offset its greenhouse gas emissions
using 30,000 plastic cups, a 22% reduction in
through the planting of trees in Atlantic Forest
the average expense of the company. This figure
reserves, located in the states of São Paulo and
exceeds the target that had been set for this
Paraná. The goal is to preserve biodiversity and
initiative, which was 10%.
reduce the impacts of global warming.
Since 2011, selective waste collection has also been a part of the company’s activities. The initiative provides for the return to the supply chain of the company’s used plastic and paper. Organic waste and non-recyclables are separated and delivered to an urban trash collection
throughout the company, of disposable cups with
Among these activities is the replacement,
Capemisa Seguradora de Vida e Previdência A pioneer in the adoption of socially responsible
More than five decades after its founding, the
initiatives, Capemisa keeps alive the social work
organization continues to offer social assistance
of the Fabiano de Cristo Home, created in the
and has become a national and international
1950s by the Caixa de Pecúlios, Pensões e
benchmark for family care. Its model of social
Montepios Beneficente (Capemi), forerunner
advancement has been transferred to Cartagena
present-day life insurance and pension plans.
Besides promoting education, making a positive
countries. In recent years, Lar Fabiano de Cristo
change in the thinking of those whom the project
has received major awards in recognition of its
assists, this initiative includes proper physical
civil society work.
training for children to help them to assimilate lessons, acquire proper nutrition habits and
Lar Fabiano de Cristo supports five service tracks:
reformulate their habits for the exercise of citizenship. Accordingly, Lar Fabiano de Cristo
▪ Family Relocation in Substitute Homes
developed its social assistance methodology,
▪ Temporary Shelters
transforming their houses Assistance Homes
▪ Integral Promotion of the Family
into Integral Advancement Units.
▪ Emergency Support ▪ Integral Promotion of the Elderly
Sponsorship and support for noteworthy sports and cultural projects In 2012, Capemisa Seguradora also invested in sports and cultural projects through sponsorships and support. Among these were Instituto Reação (NGO run by Olympic judo medalist Flávio Canto); the Judo Federation of the State of Rio de Janeiro; Ippon Judo Project; Esteves Brothers (Bantam athletes in swimming); sailor Daniel Carvalho; and the Beach Volleyball duo, Baêta. In the cultural arena, the company sponsored professional singer, Anatasha Meckenna; the theater group, Loucos
programs, such as Group Run and Walk, in which the company’s employees have the opportunity to train with teachers and attend events; biweekly Shiatsu care, as a means to reduce stress; and nutritional programs to encourage healthier diets.
Moreover, Capemisa constantly encourages improvement in the quality of life of its employees through
do Tarô; and the Maestro Capemisa Project, which seeks to share classical music with audiences all across Brazil.
Care Plus Recognized for its Premium segment performance
A study issued by Harvard University listed the
in providing health care services to companies,
initiative as being among the most successful in the
in 2010, Care Plus joined forces with Movimento
area of community interaction and UNICEF has plans
to implement it across Latin America.
initiative that brings together companies from different sectors toward the accomplishment of
In January 2012, Care Plus began a new
a single goal — to encourage participation and
campaign, encouraging its beneficiaries to turn
involvement in, and donations to social causes.
in their hard copy manuals and avail themselves of the company’s total network, which features
In early 2012, the movement launched a
complete information, updated on a daily basis,
campaign to encourage the exchange of printed
via its website site; as well as its 24-hour Customer
handbooks for handbooks on CD — for each
Service line and mobile app, which can be used
handbook exchanged, a company would make
by any mobile device with access to the internet.
a donation of R$ 5.00 to Bairro Escola Aprendiz, which has been operating for 12 years in São Paulo’s Vila Madalena neighborhood, promoting the occupation of local sites for educational
Activities that help preserve the environment and ensure a better future
purposes. The project has conducted more than 300 interventions, such as school renovations,
In March, the company also launched Green Care,
painting of alleys and houses, among others.
a program of sustainable activities whose goal is
Since the campaign began in 2010, donations
to contribute to preserving the environment and
have totaled R$ 30,000.
promoting a better future for society, as well as encouraging the participation of employees and
The idea is to expand this initiative throughout
customers in creating new sustainable projects
Brazil. To date, it has been replicated in almost 20
by stimulating internal campaigns. These are
municipalities, and within state and federal programs.
small gestures, which, when taken as a whole, can generate big results: ▪ Sending bills to customers via e-mail, eliminating hard copy printing. These are also accessible via the Care Plus website. ▪ Handbook Network: In January 2012, Care Plus eliminated the production of hard copy network manuals. Beneficiaries can now choose to receive a handbook on CD by filling out an application card on which they select their particular plan. Those who do not do this will not receive a handbook. ▪ Replacing printed health plan guidebooks with a hotsite that is easily accessible and updated daily. ▪ Internal campaign to reduce hard copy printing by 30%. ▪ SMS messaging to inform beneficiaries about claim authorizations and reimbursements with complete information available via the
▪ Making the Personal System - Care Plus
website. This avoids the need for passwords
prevention system questionnaire available for
and the sending of hard copy communications.
online completion and submission, without
available via the Care Plus website. They can
▪ Should additional information be required
also access service authorizations via the
during reimbursement processing, these
company’s Customer Service line.
▪ Mobile app allows smartphones and other,
internet-connected mobile devices to access
e-mail, avoiding the necessity of printing
information from an accredited network,
replacing the need for a hard copy handbook. ▪ For companies with more than 30 insured lives, policy holder’s application card and dependent inclusion via the web, without the need to send original documents. ▪ Communications
services published on the web, minimizing the use of printed materials.
the necessity of printing a hard copy.
▪ Providers have access to passwords made
Centauro Seguros e Previdência In 2012, its 20th anniversary year, Centauro organized its first calendar in support of
Support for social projects and entities that work with children and adolescents
charities and social initiatives in which company employees directly participated. These activities
In addition to these initiatives, the company
were intended to promote solidarity and
supported projects developed at the João Instituto
building a more just and equal society.
Ferraz de Campos, which is based in the city of Curitiba, with branch operations in Rio de Janeiro;
Social activities were carried out on specific
activities of the Instituto Movimento Recriança,
dates, such as Easter, Children’s Day and
which serves needy children and their families in
Christmas. More than 180 people, including
the Curitiba metro area; and activities in support
children and the elderly, received donations
of children and adolescents with cancer at the
from employees, who bought chocolates, toys
Instituto Ronald McDonald, during McHappy Day.
and children’s clothing, as well as items of primary necessity for seniors, including personal
Centauro is also investing in the quality of life of
hygiene products, blankets and food.
its employees and their families, providing them with medical and dental care, life and personal accident insurance, as well as a pension plan and child care for the children of employees.
Chubb Seguros Chubb Insurance believes that it is also the
and following the implementation of selective
responsibility of the private sector to seek
collection, a 15% reduction in the use of
solutions for social problems and reduce
disposable products. The company also reduced
the impacts of human intervention on the
its use of white office by 6,715 sheets.
environment. In 2012, the company reaffirmed its commitment to this policy and sought, through
Communication is a key component to raising
initiatives and programs, to raise the awareness of
its employees and partners about the importance
change. This was at the core of the Ecological
of adopting sustainable practices, and enable
socially responsible activities.
two Sustainability Panels at the company’s
headquarters in São Paulo. These panels help Many measures adopted by the company are
to clarify and disseminate the main concepts
ongoing, adding to the projects implemented
of this initiative.
and maintained from previous years. Chubb created the For a Better World sustainability
project, based on six pillars:
beyond the limits of the organization itself, the
Commitment to Tomorrow program evaluates the commitment of its suppliers to essential
Campaign to promote the conscientious and efficient use of company resources
sustainability measures. Today, 100% of the
A Million New Trees was an activity that
conscientious and efficient use of resources
was developed in partnership with all of the
throughout the company. As a result, there was
company’s customers, who received a letter, along
a 65% reduction in the consumption of lighting
with a minicard containing Jacarandá Mimoso
company’s partners are attuned to its values.
(Rosewood Mimoso) seeds to be germinated. The company estimates that within 60 months there will be more than a million new trees planted.
Workgroup sensitizes people toward inclusion and valuing differences The company created a Diversity Council working group, whose mission is to raise awareness about social inclusion and the appreciation of differences within the corporate environment as a means to increase work synergies. The 10-year-old project has been an unqualified success. Moreover, Chubb is involved in philanthropic activities, which include making donations to the Vivenda da CrianĂ§a Benevolent Association, Lar VinĂcius, among others. The company actively contributes to the development of sports and, in 2012, supported the Race & Walk Against Cancer, which was held in a variety of cities around Brazil. Chubb also has a training program to help low-income youth enter the labor market. Through a partnership with the Youth Support Center, the company offers an internships for an average period of two years. This is one more way that Chubb is contributing to a more cohesive society.
Brazilian Insurance Confederation
2012 was a year in which the Brazilian
In keeping with the legacy of Rio+20, CNseg
in a series of activities intended to intensify
ClimateWise, a group of insurance industry leaders
the Brazilian insurance market’s commitment
that promotes activities in relation to climate
to the sustainability of its business and the
risks. Signed in July with Cambridge University,
planet. In this regard, the most significant
which is coordinating ClimateWise operations,
initiative took place in June, on the eve of the
the agreement allows Brazilian insurers access
Rio+20 (also known as the United Nations
to reports with information regarding steps that
Conference on Sustainable Development), when
global players have taken to reduce climatic
the company signed on to the Principles for
risks and disasters. Materials are forwarded to
Sustainable Insurance (PSI).
participants via CNseg’s Sustainability Committee.
The previous month, a survey conducted with
Also in 2012, CNseg promoted the second edition
the support of BSD Consulting assessed the
of the Antônio Carlos de Almeida Braga Innovation
alignment of market practices to the values that
in Insurance Award, which is organized annually
guided the formulation of the PSI. The result
by the Confederation and whose theme this past
showed that 71% of companies surveyed knew of
year was sustainability. The awards ceremony
these U.N. principles and 54% have sustainability
took place at the Copacabana Palace Hotel in
management and/or sustainability committees.
Rio de Janeiro during an industry luncheon.
Almost half (43%) said that environmental, social
The theme reinforced the sector’s commitment
and corporate governance (ESG) considerations
to creating a healthier planet.The award aims to
are included in the development of their
stimulate the development of the sector and improve
products and 29% are already participating
relations with consumers, from the adoption of
in working groups to revise or create new
innovative ideas for services and procedures to
policies and standards.
supporting initiatives that will define the profile of the entire insurance marketplace into the future.
active in Morro Santa Marta, in the Rio de Janeiro
Special Committee sets an agenda for discussions and action
neighborhood of Botafogo, since 2010. Throughout the year, the Confederation and
In September, CNseg signed an amendment to the
participating insurers promoted communications
Green Insurance Protocol — an agreement signed
initiatives to show residents how insurance can
in 2009 with Brazil’s Ministry of the Environment,
assist them in difficult times. Street theater
whose aim is to establish guidelines for the
performances were staged by the Carroça de
implementation of environmental responsibility
Mamulengos troupe. As well, Osmarta, a group
activities in the marketplace. The amendment led
of local actors, presented sketches on a stage
to the creation of a Special Committee to establish
that was set up at the entrance of the community
an agenda for discussions and action, and adjusted
about teen pregnancy, daily hazards and need
the Green Insurance Protocol to the PSI.
for retirement planning.
CNseg also joined the founding group of the
CNseg also saw the attraction that games have on
Global Federation of Insurance Associations
children and youth, and released, in December,
(GFIA), whose membership includes 31 insurance
the electronic game, Caminhoneiro Estou
associations from around the world. The
Seguro, which was developed in partnership
federation was created in October with the aim
with Guanabara Games.
of tackling complex international issues for the global insurance market, such as the supervision
The goal of the game is to raise awareness about
of international groups with a common structure
the importance of day-to-day risk management
in different countries, to financial inclusion
through a fun and educational experience.
and combating money laundering. The group
The interactive totems are located in strategic
represents 87% of the world’s insurers.
locations throughout the community and their use is free. The game was installed in the
Another significant initiative was joining the
Insurance House — the local office set up to
Luxembourg-based Microinsurance Network (MIN),
provide insurance information and sales services
which has a mission to promote the development
for the community.
of insurance services for low-income populations. With almost 70 institutional members, the MIN includes more than 200 experts participating in 15 different discussion and work groups. CNseg is a member of two working groups: Insurance and Consumer Protection, and Education.
I’m Safe project takes financial education to the residents of Dona Marta CNseg began the second phase of the I’m Safe financial education project, which was created to sensitize low-income citizens to the importance of risk prevention, which has been
Mais Leve program launches nutritional re-education initiative Concern for the health and well-being of its employees motivated CNseg to create, in partnership with Vigilantes do Peso (part of Weight Watchers International), the Mais Leve (Lighter) program. The 67 individuals who adopted the proposed eating habits of Vigilantes do Peso collectively lost 235 kg in nine months, with several having reduced their weight by more than 20 kg. The contracted company held weekly meetings for weigh-ins and participant motivation sessions. In parallel, free pilates classes were offered, three times per week, on the Confederation’s premises, always before the start of the workday. Another activity was the ecological walk on the Pista Cláudio Coutinho in Rio de Janeiro’s Urca neighborhood, which brought together employees and families. The
branded with the Mais Leve program logo and which are now used as a uniform in the pilates classes.
professionals. They all wore t-shirts made from polyethylene terephthalate (PET) bottle fibers that were
walk, which was held on a weekend, included the participation of physiotherapy and physical education
Comprev Seguros, Previdência e Empréstimo Consignado Through its partnerships with several charities and
of directors, Hortência Maria Moreira Alves, with
some of its own initiatives, the social responsibility
the assistance of an internal auditing committee.
activities of Comprev have helped to reduce social
The funds come from the company’s own
inequalities and contribute to Brazil’s growth.
operations, which in 2012 totaled R$ 105,200.
One of these activities is the Educational Assistance Program (PAE), created a few years ago as a means of subsidizing the school fees of its employees
Contributions help people in vulnerable situations in Rio de Janeiro
(employees and interns) who are enrolled in professional training courses, undergraduate
The São Vicente de Paulo dispensary, located
or graduate (MBA) programs in the areas of
at Cruz Vermelha in downtown Rio de Janeiro,
Administration, Actuarial Science, Accounting,
Communication, Law, Information Technology
vulnerable situations and maintain a daycare
and Marketing, all of which are in the company’s
center that provides free care for children up to
interest in the management of its business.
7-years-old. Comprev began making monthly
financial contributions in 1999, in addition to daily The program aims to enable and best qualify
donations to the daycare center of bread, milk and
professionals, improve the quality of services offered
butter. In 2012, the dispensary received R$ 10,400.
to clients, adding value to products and strengthening the ties between the company and its employees. In
Since 2005, Comprev has been assisting
2012, the initiative received R$ 41,000 in investments.
Associação Pro-Vita, which works in partnership with Brazil’s National Cancer Institute (INCa),
The company also maintains a Social Assistance
to support children undergoing bone marrow
and Philanthropy Program, which is managed
transplants and their families. Last year, Comprev
by one of the members of the company’s board
made cash donations totaling R$ 6,600.
Dedicated to supporting children admitted to the Salles Netto Municipal Hospital (HMSN), located in the Rio de Janeiro neighborhood of Rio Comprido, the Associação has partnered with the company since 2005 and, in 2012, received financial support from Comprev in the amount of R$ 6,000. Founded in 1978, Casa de Fabiano is dedicated to offering health care and education services to families in social risk situations, who live in Rio’s Morro dos Macacos and adjacent neighborhoods in Vila Isabel. The initiative has received support from Comprev since September 2010 and, in 2012, received R$ 18,260.
Alcohol and drug dependent individuals receive support through project in Goiás Another area of support is Projeto Resgate (Project
Last year, it received R$ 6,600 in support funds
Rescue), which operates in the municipality
from Comprev. The Lar de Clara e Francisco (Clara and Francisco
drug dependent individuals, by offering relevant
Home), works in the Beira Rio community of
services to those being assisted by the project
Rio de Janeiro to provide a better quality of life
and their families. The organization promotes
for local residents through social activities that
activities in the areas of health, citizenship
generate opportunities for total personal and
and professional training. In 2012, it received
collective development. Supported by Comprev
R$ 5,400 from Comprev.
since April 2012, last year the organization received a financial contribution of R$ 10,900.
The philanthropic institution, Pestalozzi de Goiânia, is another of the company’s partners. Since 1974, it has offered specialized treatments for
multiple disabilities, syndromes, disorders and autism, as well as assistance to their families. Seguros, Previdência e Empréstimo Consignado
Goiás. The initiative works with alcohol and
of São Miguel do Passa Quatro, in the state of
Escola Nacional de Seguros One of the highlights of Escola’s activities in the
The school also coordinates a project of the
social responsibility field is the Amigo do Seguro
Fama publishing house, If This Street Mine,
(Fiend of Insurance) project, which, over the
which encourages reflection about and the
course of the year, was implemented in 13 cities
adoption of safe behaviors in traffic, as a means
through its Work Initiation Course that qualified
of preserving life and raising awareness about
366 young, high school students, enrolled in
the existence of Personal Injury Caused by Motor
public schools. In 2012, the project was carried
Vehicles on the Roadways (DPVAT) insurance.
out in three new locations — Boa Vista, Roraima; Manaus, Amazonas; and Natal, Rio Grande do
The result of a partnership with a lead insurer
Norte — where over 60 young people were
created to exclusively manage and operate a
qualified, with some having been offered
consortium of insurance companies, Seguradora
internships by the conclusion of the course.
Líder DPVAT, the initiative empowers elementary school teachers in the school systems in Brazil’s
In Rio de Janeiro, the program is conducted
South and Southeast regions to incorporate this
in partnership with the Mudes Foundation; in
subject into their lesson plans. Students receive
Ribeirão Preto, São Paulo, with the Educational
a kit with books, an instruction manual, a DVD,
Association for the Youth of Ribeirão Preto
games, posters, and bag of recyclable material,
as well as a certificate of course completion.
the Brazilian Agency for Employment and Internships (ABRE); and in other cities with
During 2012, 1,000 kits were distributed,
Business-School Integration Center (CIEE). In
which benefited 40,000 children, in addition
São Paulo, an agreement was signed with the
to teachers and parents, in the cities of Rio de
Techmail Institute to add even more value to
Janeiro, São Paulo, Minas Gerais, Rio Grande do
the initiative and make a further difference
Sul, Santa Catarina and Paraná. The project has
in the qualification of new talent for the
met with great acceptance in the places where it
has been implemented.
that is contributing libraries for children and adolescents, with approximately 350 books in each, to public schools at the elementary and high school levels. Institutions are
associations and the management of Escola’s regional divisions. In
EcoEfficiency Program, whose aim is to encourage
that will protect the environment through socio-environmental criteria. Since 2011, all of Escola’s educational material has been produced at a printing house that has received FSC Forest Stewardship Council® Chain of that all forest-derived raw materials come from
management practices that are considered
specialized literature through Saber Seguro
socially, environmentally and economically
(Know Insurance), a project that assists the
appropriate, following principles that respect
associations of insurance brokers and insurance
the environment, workers and the community.
companies, as well as other partners, to install libraries on the premises of these entities. Donated titles are published by Escola. By 2012, the program had already been installed at ten insurance brokers and and one insurance company, at the Clube Vida em Grupo in Rio de Janeiro and at the Brazilian Institute of Actuaries. Looking to expand its operations beyond the insurance market, Escola has created the Asas para Voar (Wings to Fly) — a project
Escola seeks to spread knowledge about
Custody Certification — a seal that ensures
GBOEX Previdência e Seguro de Pessoas Each year since its implementation in 2009,
Conscientious Solid Waste Disposal Protects
the Environment; The Relationship Between
Responsibility Campaign, whose slogan is
Periodontal Disease and Diabetes; Depression
GBOEX Attitudes for Better Living. The company
and Retirement: Prepare Yourself to Avoid
created a working group called Multipliers
it; Prevention and Balance for a Healthy Life.
of Communication, comprised of employees
This initiative led to greater engagement in
from different divisions, which encourages
campaigns, such as Recycle Your Ideas, Plant
participation in environmental and social causes,
a Vegetable Garden, Donate Books, Donate
and stimulates campaigns geared toward
Clothing, Donate Food, among others.
making donations to charitable institutions. This project was extended to GBOEX members, with collection boxes installed in all GBOEX branches.
Encouraging conscientious consumption is a Group tradition
The company also launched the cultural contest, “What’s the Secret of Living to be 100?” It
As a result of the company’s participation and
encouraged members to write, in a poetic form, their
the involvement of its employees, the expression
perceptions about quality of life and to participate
“Colaborador Legal” (Cool Employee) was
in activities commemorating the centenary of the
created as a way of defining and honoring all
company, which took place on May 24, 2013.
those who collaborate with proposed activities.
The Informativos GBOEX newsletter contributes
The company also encourages the practice of
to the welfare of citizens and the community
conscientious consumption as a means to save
by disseminating articles, written by experts,
paper, energy, and water, as well as reduce
the use of plastic packaging, engage in waste
sorting and the proper disposal of electronics,
certification is an initiative of Consumidor Teste
and to collect used batteries.
(Consumer Test) magazine, which maintains a partnership with Brazil’s National Institute for
Through the activities of its affiliates, social
Consumer and Citizen Education (INEC).
projects are maintained in several states. In Rio Grande do Sul, the company contributes to the
Recognition of certified companies is the
maintenance of certain entities, such as the Food
reason why simultaneous efforts are made
Bank; Assistance Program for the Drug Addicted
by companies on behalf of more equitable
(PACTO); Gaúcho Hippotherapy Association; and
consumer relations and sustainable practices
the Gaúcho Hippotherapy Center for persons
that ensure the preservation of the environment.
Internal program aimed at employees’ quality of life Internally, the company developed its Coaching and Mentoring Moments program to help individuals achieve their potentials. Another initiative is the Moments of Personalized
The company also offers courses in Libras (Brazilian sign language for the deaf), as part of the Inclusion Program for People with Disabilities and authorized by Brazil’s Ministry of Labor. GBOEX was recognized for this set of activities when it received the 2012 Top Consumer Award (7th edition) for Excellence in Consumer Relations and Respect for the Environment. The
and improving the quality of life of employees.
Psychological Counseling aimed at prevention
Icatu Seguros Icatu Seguros practices and supports activities for sustainability and social responsibility through a variety of initiatives. In the field of Education and Professionalization, since 2011, the company has been one of the sponsors, in Porto Alegre, of a free preparatory course for the college entrance, Emancipa, whose focus is on preparation for the High School National Exam (ENEM), which is intended for public high school school students who are in their final year or who have graduated.
In sports, since 2009, Icatu has been offering its support to projects of the Instituto Bola pra Frente (Eye on the Ball Institute), such as Craque de Bola e Escola (Star Player and Student), Centro de Capacitação Toque de Mestre II (Master Touch Training Center II) and the Programa Esporte em Ação (Sports in Action Program). Since 2011, the company has also been making investments in young sailing athletes through the Projeto Bons Ventos (Fair Winds Project), which is designed to prepare them for the Rio 2016 Olympic Games.
Since 2007, the company has also been sponsoring the Fundação Pró-Saber, assisting in the support of its daycare facility located in São Paulo’s Paraisópolis slum neighborhood. Since 2008, Icatu has also been supporting several other initiatives, including Projeto Constelação (Project Constellation), which invests in the training of hundreds of young people and their families who reside in communities on the outskirts of Rio de Janeiro; the Projeto Social da Mangueira (Mangueira Social Project), which contributes to the education of children and young people; and the Menor Aprendiz (Young Apprentice) program, which, for more than ten years, has been offering dozens of underprivileged youths the opportunity for their first job, in Icatu Insurance.
Icatu’s sports portfolio includes, in the city of Belo Horizonte, support for the Projeto de Formação de Atletas do Minas Tênis Clube (Athletes Training Project of the Minas Tennis Club). Support is also being provided to the Projeto Grael do Instituto Rumo Náutico (The Grael Project), which offers students opportunities for education and social interaction through a sailing experience. Icatu is a partner of the Ronald McDonald Institute, a nonprofit corporation that provides support for the treatment of children and adolescents with cancer. Since 2006, over R$ 2 million have been donated to the institute by setting aside a portion of the sales of Icatu’s Troco Premiado, Doação Premiada and Boa Ação, Boa Sorte products, since 2006. The
company also supports institute-sponsored events, such as the children’s race against cancer and the charity golf tournament. Since 2008, Icatu Seguros has been making donations to Operação Sorriso (Operation Smile), an NGO recognized by the U.N., which performs free surgical operations to correct cleft lip and cleft palate in children and adolescents from poor communities. The company also continues to support Doctors Without Borders, whose centers offer treatment
to children suffering from malnutrition, mass vaccination campaigns, the distribution of relief items, as well as providing medical and psychological care through mobile clinics and in several refugee camps around the world. In the environmental arena, Icatu donates the recyclable waste items it generates to the wastepickers of the Associação Rio Coop (a cooperative of selective collection and recycling wastepickers). Annually, this initiative collects an average of 80 tons of reusable materials.
As regards cultural initiatives, Icatu sponsored Bethânia e as Palavras and Carta de Amor, performance tours of renowned Brazilian singer Maria Bethânia; the Tantas Marés tour of singer, guitarist, and composer Edu Lobo and backing band, Aquarius; as well as the tours of singer/songwriter Joyce Moreno (commonly known as “Joyce”) and legendary jazz/bossa nova pianist, João Donato. The company also sponsored publication of nuclear physicist Alejandro Szanto de Toledo’s book Face a Face (Face to Face), featuring the photographic portraits of the many peoples and ethnicities he encountered in over three decades of travel around the world.
Icatu encourages its employees to participate in voluntary initiatives, such as Christmas campaigns organized by several institutions, including Obra do Berço in the Lagoa neighborhood of Rio de Janeiro; Jardim Gramacho in the city of Duque de Caxias, Rio de Janeiro; Lar Santa Catarina in the city of Petrópolis; as well as Natal dos Correios; Campanha do Agasalho (Instituto da Criança); and Volta às Aulas (Instituição Béu Machado), among others.
Icatu Seguros is also associated with the Instituto Ethos, whose mission is to mobilize, sensitize and assist companies to manage their businesses in a socially responsible manner, transforming them into partners in the construction of a just and sustainable society.
Invest Seguradora Invest Seguradora’s strategic planning envisions
commitment to the integrity of its partners and
activities focused on employees, partners and
also promoting roadway safety throughout Brazil.
customers that will help create a behavioral disposition that is working together towards a
In the cultural arena, the company was one of
more socially responsible future.
the principal sponsors of the film “O segredo dos diamantes” (“The Secret of Diamonds”), a Brazilian
production based on old tales from the state
assistance, Invest launched the Invest for Life
of Minas Gerais. The feature film, intended for
initiative. The project’s goal is to raise funds
children and young adults, was filmed in the cities
for these organizations through the sales of
of Serro, Diamantina, Sabará and Belo Horizonte.
insurance. Products are marketed through partner call centers and, with each policy sold, , a portion of the premium payments is directed to participating institution. As a sales incentive,
Social inclusion policy provides support for film, which will have free screenings
newly policyholders and salespersons can be entered into prize-awarding sweepstakes.
To Invest, encouraging the production of national cinema is a way of valuing and disseminating
Another Invest-developed product in support of
culture in Brazil. Accordingly, another significant
a social cause is RCO Motorista Premiado (RCO
aspect of this project was to support a
Driver’s Reward). Transportation companies
social inclusion policy for the film that made
that purchase insurance are offered access to
possible free screenings in communities, parks,
a transit education campaign and accident
universities, film clubs and other venues. Thus,
reduction is encouraged through a sweepstakes
the film was able to reach audiences that do not
for bus drivers who have not registered any
always have access to culture and entertainment.
claims. With this product, Invest is fulfilling its
The release of the film is scheduled for 2013.
In addition to internally-developed activities,
the dissemination of a socially responsible
Invest participates in initiatives promoted by the
culture within the corporate environment and
market, such as the Clube das Gurias campaign
encourages a commitment to those in need
held on International Women’s Day (which
through the promotion of clothing drives
collects donations of personal hygiene items)
that mobilize employees at the company’s
and the Sindserg-RS campaign held on the Dia
headquarters and its branch offices. This
do Livro (Book Day, during which the donation
initiative collects clothes, blankets and shoes,
of books is encouraged).
which are donated to charities in the cities of Porto Alegre, Florianópolis, Curitiba, Rio de Janeiro, São Paulo and Belo Horizonte.
The company also develops activities for
Itaú One of the largest insurance groups in Brazil,
internal and external audiences, and evaluate
Itaú Seguros has worked extensively, throughout
and adopt the Principles’ guidelines in the
2012, reflecting on process management and
company’s products, processes and services.
customer communications, with the aim of
The goal was to identify risks and opportunities
mapping guidelines for the new identity of
linked to each and develop action plans to
the group’s business. This new identity was
mitigate the former and improve the latter.
presented to more than 1,500 employees and, in the coming years, will help to change
Socio-Environmental Risk Policy, published in
the relationship of Brazilian society with the
December 2012, has also been a part of the
insurance market, allowing the group to become
activities of Itaú Seguros. It identifies those
a benchmark for the industry.
social and environmental guidelines that are applicable to corporate insurance transactions
As it has sought to align its strategy in a manner
and then integrates them into all business lines.
consistent with sustainable performance in its
It also establishes rules for the management of
various business lines, Itaú Seguros was one of
activities, regardless of the product or service
the first companies to adhere to the Principles
being marketed, which represent a socio-
for Sustainable Insurance (PSI). Besides having
environmental risk and provides general and
participated actively in the construction of these
specific guidelines for the analysis of those risks.
principles, the company continuously supports their disclosure and dissemination within the Brazilian
Also in 2012, Itaú renewed its contribution as an
market. It has also made progress, throughout the
institutional member of the Brazilian Academy
year, in adopting sustainability concepts, which
of Sciences (ABC), a partnership that expands
have characterized its market performance.
the academy’s sources of funding, allowing it to continue its core mission of exchanging
To ensure the incorporation of PSI guidelines,
knowledge between itself and the private
the group designed an action plan to engage
sector. During the past year, the focus was on
interactions with the newly-created Natural
of sustainability, Itaú was recognized in the
Disasters Risk Prevention and Management
Products and Services category for its Home
Insurance with Environmental Services (David Pereira da Silva - 2nd place) and Itaú Microcredits
Itaú Seguros also participates in the Sustainability
Project (Fernanda Bianco - 3rd place).
Working Group of the Brazilian Insurance Confederation (CNseg), which, in 2012, gained
The business of Itaú Seguros, fully aligned with a
more prominence and was transformed into the
strategic focus on sustainability, provided the launch
Sustainability Commission. In this group, Itaú
or improvement of products specifically designed
Seguros works collaboratively with its partners
to meet this new market demand. Specifically:
to disseminate and evolve knowledge about this subject throughout the market. Itaú, along with CNseg, has also coordinated two of the five
▪ Environmental Liability Insurance, which took
thematic groups that were formed during the
on new configurations and required pilot
course of the year.
training for clients and brokers; ▪ Itaú Vida Mulher, which had a part of its
The business of Itaú Seguros, fully aligned with
revenue directed to the programs of the
a strategic focus on sustainability, provided the
Brazilian Institute for Cancer Control (IBCC),
launch or improvement of.
which serves as an oncological reference center in the state of São Paulo; ▪ Itaú
Almeida Braga Innovation in Insurance Awards,
insurance, created and implemented in 2012,
sponsored by CNseg and focused on the theme
which guarantees payment of an outstanding balance in the event of a borrower’s death or disability due to accident; ▪ Seguro Itaú Travel, is a market-leading product, which began to be sold though self-service channels, especially via internet ▪ Itaú Insurance Protected Card is for credit, debit or flex cards, which had its after-market materials improved by reducing the amount of printed sheets and other material used, lowering production costs by 72%.
banking and the Itaú Mobile app; chapter
In the 2012 edition of the Antonio Carlos de
JMalucelli Seguradora To collaborate in the best way possible with
of Paraná and the cradle of Malucelli family.
social projects, through Brazil’s Fiscal Incentives
Specific support was also provided for a public
Act, in 2012, JMalucelli maintained its ongoing
initiative, which was developed by the same
support for the development of cultural, sports,
institute for this seaside community during the
sustainability and health projects.
Christmas season. It featured outdoor musical and theatrical performances, whose goal was
Other daily practices included avoiding wasteful
to attract regional residents, as well as welcome
printing to gradually reduce the use of paper
tourists from Brazil and abroad.
and cooperate in the effort to create a healthier environment; achieving a positive domino effect for everyone. One of the largest projects for sustainability and the environment, in place since 2007, is Brazil’s first eco-stadium — the
Founded in October, new institute channels donations from Group companies
Janguito Malucelli Ecoestádio in Curitiba, the capital of the state of Paraná.
In the fourth quarter of 2012, the JMalucelli Group launched its own charitable entity, the
Among cultural projects, the company continued
Joel Malucelli Institute — named in honor of its
its support of the Mirtillo Trombini Institute,
founder — which focuses on the distribution of
which organizes cultural activities throughout
donations from all of the Group’s companies.
the year in the city of Morretes, along the coast
Founded in October, the Joel Malucelli Institute enhances the invaluable collaborations that the Group’s insurance arm has forged, making significant donations in a variety of areas, including health care initiatives in Curitiba, such as, through the Participating Family Program, the Hospital Pequeno Príncipe’s, Projeto Cultural Pipocas da História; and the Hospital de Clínicas, which was assisted in the purchase of new equipment.
Rock, which focused on the diverse and regional cultures of Brazil. In the area of sports, support was provided to the Araucariense Futsal League, which encourages children and adolescents to make sports activities a part of the fabric of their lives.
of Culture), a project of photographer/cultural producer Liz Wood and her daughter, journalist Clarissa
Donations provided cultural support for the publication of the book, Na Trilha da Cultura (In the Tracks
Liberty Seguros During the Liberty Mutual Group’s centenary
amount that can save up to 781 lives. In the
celebrations, the company developed a series
environmental arena, Liberty planted trees —
of social and environmental activities. All of
100 seedlings in Barueri, São Paulo.
the Group’s companies organized a Volunteers Week in each of their respective countries.
Another concern of the company is youth development. During Volunteers Week, over
In Brazil, more than 2,400 personnel hours
350 children received instruction and education
were dedicated to volunteer work, with 1,200
related to Traffic Safety — and more than 200
employees participating throughout the country
young people received vocational guidance and
and 800 employees involved in external social
coaching. In total, Volunteers Week benefited
activities. Results achieved reinforced Liberty’s
over 75 NGOs across Brazil.
core value — social responsibility. Employee engagement resulted in the collection of over 10,000 items for a Winter Clothing Drive, which represented an increase of 80% over the previous year. More than 10 tons of food and 286 toys were donated to the Christmas campaign, which represented an increase of 170% compared to 2011. Other activities during Volunteers Week included the company’s encouraging blood donations at the Hospital Beneficência Portuguesa de São Paulo, which collected a total of 237 bags of blood (approximately one pint each), an
Initiatives help reduce impacts on wildlife and reduce paper consumption With the support of the company’s Marketing and Procurement divisions, the board of executive officers of the Canal concessionaire distributed Sustainability Kits for automotive products, which included a pamphlet, 24-hour assistance card, an envelope and a “seed card.” As a result of this activity, the company will cease to consume approximately 52 tons of paper a year. The company also began a restructuring process to implement selective waste collection at its headquarters offices in the city of São Paulo. Liberty was also an active participant of the Sustainability Committee of the Brazilian Insurance Confederation (CNseg) and working groups of the Principles for Sustainable Insurance (PSI).
Pilot project aims to create a safer transit from home to work In December 2012, the company launched, in São Paulo, a pilot project advocating Safety and Responsibility in Urban Mobility — Sinal Livre — Andar com responsabilidade é andar seguro (Green Light: Traveling Responsibly is Traveling Safely). The goal is to improve the safety of Brazilian commuters, to and from work, as well as promote tourism and attendance at Confederations Cup (2013) and World Cup (2014) games being staged throughout Brazil. The main pillars of the project are to sensitize, engage and educate society to adopt more responsible and safety-conscious conduct and behaviors while in transit — either as a drivers, pedestrians, cyclists,
Liberty has also promoted events to raise awareness among young people, including one that featured the participation of 123 students, ages 15-18, from public schools located in the vicinity of the stadium where the opening match of the 2014 World Cup will take place. The event was attended by 50 people, including local residents, merchants, the deputy mayor and representatives from organizations such as the São Paulo Metrô, São Paulo Traffic Engineering Company (CET), churches, and the Social Service of Commerce — Itaquera (SESC Itaquera), among others.
motorcyclists or users of public transportation.
LuterPrev Previdência Privada One of the fundamental objectives of the
Through another agreement, the Lutheran
Luterprev Private Pension Plan has always
Diakonia Foundation provides subsidies on
been to direct its social responsibility activities
issues related to economic solidarity. Course
toward the skillful and continuous generation
content covers a wide range of subjects, later
and transmission of knowledge.
adapted by each school in accordance with the realities being faced by those local communities
In 2012, a major initiative in this regard was the
and each school’s students.
Luteprev Financial Education Program (PEF). In its 10-year history, this initiative has benefited
The PEF also includes the employees of Luteprev
more than 50,000 students by providing
client companies, who offer lectures and
them with knowledge of finance, specifically
periodic meetings in which financial education
topics are addressed. These modules are
and levels of education.
available in different levels, according to the profile of the intended audience and the topic
The training of PEF teachers responsible for
executing the program in the 17 participating schools in the states of Rio Grande do Sul and Santa Catarina — Luterprev clients participating in the company’s corporate private pension
Book details stories and methods from the Financial Education Program
plans — is accomplished through courses taught by working professionals in the financial
To mark the program’s first decade, Luterprev
field, including economists connected to the
compiled a book recounting the history,
Rio Grande do Sul Regional Council on the
objectives and methodology used in developing
Economy, with which the company has a mutual
the PEF. The publication, a commemorative,
hardcover, illustrated edition featured the
reports of teachers, students and school directors who offered detailed testimonials about their activities and experiences in the classroom. Thus, the book became a complete reference guide for other institutions that want to create their own financial education projects. The company distributed free copies of the book to pre-selected public schools in Rio Grande do Sul and Santa Catarina, as well as to organizations, institutions and schools that expressed interest in learning abou the initiative. Also in 2012, Luteprev continued its SelfSustaining Communities Program (PROCAS). Created in 2009, it focuses on ecclesiastical communities with the goal of helping them to develop skills and establish mechanisms that will contribute to their sustainability. With deep ties to the Evangelical Church of the Lutheran Confession in Brazil, the largest number of PROCAS activities have been directed toward communities associated with that institution. Nevertheless, the idea is to make the program available to other religious denominations, whose needs are similar to those observed in communities already
promote current and efficient management techniques through the knowledge dissemination on topics including communication, marketing, legislation, events organization, among others. Each edition of the program comprises 40 participants who attend 120 classroom hours and, at the conclusion, receive certificates of course completion.
There are courses for the Management of Christian Communities, which enable these stakeholders to
being served by this initiative.
Mapfre Seguros During
Recycles project increased the collection of used
opportunities for its employees and brokers to
batteries, which set a record in 2012 with the
obtain information and training about sustainability
collection of 600 kg during the year. Moreover,
through the organization of meetings of its
the replacement of fluorescent lamps with LED
Sustainability Academy. Staged in ten cities, these
lighting in the company’s Alphaville facilities,
events offered training to 818 people.
where its service center is located, led to a power consumption reduction of 55%.
Mapfre also seeks the engagement of its employees in social activities. An initiative
Some products offered to Mapfre customers
towards this end is a Volunteer Program focused
were distinguished by added benefits. Among
on promoting socially engaged experiences
these were the DI AACD Fund, 70% of whose
that inspire Mapfre team members to seek
management fee was donated to support projects
opportunities to create a more just world.
of the Association for the Assistance of Children with Disabilities (AACD); and Mapfre Governance,
In this regard and with the participation of
which allocated 5% of its management fee to the
employees across Brazil who work to collect
Association of Parents and Friends of Exceptional
donations, humanitarian relief campaigns are
Children of São Paulo (APAE/SP).
created for people in situations of social exclusion. Concern for the safety of its customers was Regarding
materialized through Mapfre’s association with
adheres to all international standards and
the Road Safety and Experimentation Center
policies. From the Strategic Environmental Plan,
(CESVI), a research center devoted to the study
several activities are noteworthy — the Frente e
of automotive repair, inquiry, training and
Verso (Duplex) project changed default settings
publications, which contributes to the reduction
of printers, which led to monthly savings of
of accidents and the evolution of work in the
about 60,000 sheets of paper; while the Mapfre
areas of automotive repair and road safety.
Mapfre also invests in raising the awareness of its customers, emphasizing the importance of financial education through consultations and lectures directed to companies and employee groups. In 2012, twelve such activities took place. In line with international social responsibility principles, Mapfre invests in the development of responsible practices throughout its value chain. It also engages in the rigorous selection and contracting of suppliers, promoting sustainable development values and best environmental management practices. In selecting new suppliers the company analyzes criteria such as whether potential suppliers and subcontractors use or support the use of child and/or forced labor. For the sixth consecutive year, Mapfre published its Sustainability Report (GRI A+ Level), which came in first place in the ABRASCA (Brazilian Association of Publicly-Held Companies) Awards for Best Annual Report – Private Firms category.
Fundación Mapfre As part of Mapfre’s infrastructure in Brazil, prevention, activities
▪ Institute of Culture
Supports cultural activities that seek to
democratize access to quality culture for
by the Mapfre Foundation, which operates
thousands of Brazilians.
through a Brazilian delegation that follows
▪ Institute for Road Safety
the international guidelines of this Spanish
company. Activities are developed through five
accidents, sensitize society to this issue and
contribute to road safety education in a manner that engages the public interest.
Contributes to the development of society
Contributes to the quality of life of society
aimed at improving the living conditions of
activities focused on accident prevention,
Institute of Insurance Sciences
Encourages knowledge creation through the
formulation and dissemination of the culture of insurance among industry professionals, contributing to the improvement of the insurance business.
▪ Institute for Social Action
Mongeral Aegon Seguros e Previdência The history of the Mongeral Aegon insurance company goes back 178 years, and it was
Initiatives bring donations of Easter eggs and winter clothing
built through action that valued transparency, excellence, professional development, innovation
Every year, the Easter Solidarity campaign
attracts donations of Easter eggs for institutions
sustainability program is the fruit of the
that assist socially vulnerable children. Last year,
company’s repositioning, programs to encourage
more than 1,500 children at community day care
best environmental practices and the launching
centers in different states around the country were
of projects that make it possible to share
benefited. Selecting the entities that are to be
values with society.
assisted is done on the basis of recommendation
by employees, who pass on to the company their Internally,
personal voluntary work experiences.
development and appreciation of its employees, of
During the months of June and July, the company
professional skills, integration and solidarity —
carries out its Winter Solidarity campaign,
as well as voluntary social efforts, by encouraging
which collects coats, sweaters, gloves, socks and
employees to set aside part of their time, during
blankets for charity institutions. In 2012, this
office hours, to visit accredited institutions and
activity benefited more than a thousand people
October is the time of the Criança Feliz (Happy Child) campaign, which, apart from collecting toys, encourages voluntary efforts by its employees and spending time with children
in institutions and community day care. The employees also participate in selecting and wrapping the donations and a group of volunteers makes the deliveries to the chosen locations. Around 2,000 children were benefited under this campaign last year. At the end of the year, in the traditional Christmas Solidarity campaign, toys, food and a variety of products are collected. It exceeded the expectations in 2012, benefiting more than 40 institutions around the country.
Activities to protect the environment and encourage the development of young sporting talent Since 2010, the company has run the Novos
English classes, psychological counseling and
HĂĄbitos (New Habits) project, which aims to
financial planning. Three selection processes
stimulate behavioral change in the company
were conducted during the year, involving the
with regard to making better use of natural
participation of 150 teenagers aged 14 and
resources, through the conscientious use of
15, from whom 18 boys were selected.
water, energy, printing and telephone, both within and outside the company. The Mongeral
Other human capital development activities
also has activities aimed at the development of
carried out by the company included the
new sporting talent and invested R$ 1 million in
2012 in launching the sports marketing project
Funenseg (National School of Insurance); the
through events such as:
Integration Program, which gives importance
â–Ş Mongeral Aegon Future Cup: an international
to interpersonal relationships; the Multipliers
tournament held at the sports complex of
AFC Ajax in Amsterdam. The goal is to invite
young people from clubs that stand out,
Knowledge and Miles of Knowledge programs
to encourage the sharing of experience,
that encourage employee skill building; and the
monitor their results and provide international
A Lifetime of Health program, which promotes
well-being among the employees.
â–Ş Craques Mongeral Aegon: focusing on the development of teenagers for a professional career in football, in Brazil and internationally. In addition to building technical skills, it includes monitoring school performance,
Mutual Seguros Mutual Social, whose goal is to promote
Located in the district of Jabaquara and founded
solidarity and the integration of the Mutual
17 years ago, the Vivência Feliz nursing home
Seguros team through initiatives to expand
has 30 elderly patients who were referred by
the company's social responsibility activities,
hospitals or collected from shelters for the
can look back positively on the year 2012. Over
homeless. Breakfast at the institution, for the
the course of the year, a total of 1,750 kilos in
residents and staff, has been given the name
donations of non-perishable food and utensils
was distributed to help 210 people. The project was inaugurated in March, at the A Mão Branca nursing home, and proceeded over the following months, with the participation of company employees in events held at three other São Paulo-based charity organizations: the Lar Helen Drexel and Lar Vó Miriam orphanages and the Vivência Feliz nursing home.
Porto Seguro Cia de Seguros Gerais Porto Seguroâ€™s attention to environmental
oil and 2,420 kilos of electrical and electronic
sustainability actions of a social nature has been
growing, along with the company, which every
wires and cables).
year strengthens its investment in promoting sustainable business management and helping
The Porto Seguro Auto Centers (CAPS) also
young people entering the labor market.
joined the battle for the sustainability of the planet. Through the Porto Seguro Environmental
To contribute to energy savings and the
Management System, an Automotive Waste
sustainability of the planet, the Hora da Terra
Management Program (PGRA) was set up as
(Time on Earth) project, which keeps the
a preventive and corrective action plan for
lights turned off in the companyâ€™s buildings
eliminating the environmental impact of its
between 11:30 am and 1:30 pm, was maintained
own waste. During 2012, 28 specialized firms
throughout the year, yielding a saving of 107
operating at the national, state and/or regional
MWh. Since the project was launched, in 2008,
level were accredited for the treatment of
a total of over 730,000 kWh have been saved,
equivalent to the average monthly consumption of 4,074 families in the city of SĂŁo Paulo.
The program has also been adopted by the recommended repair shops and automotive
Through campaigns for the collection and
scrap (doors, hoods, wheels, etc.) are sent to
recycling of cooking oil and the recycling of
Cooper Vira-Lata, a waste recycling cooperative
bank cards and batteries, which were stepped up
working for social inclusion and income
last year, the company was able to contribute to
generation for disadvantaged people. The
the reutilization of 1,800 liters of used cooking
program covers 37 workshops.
Organic waste generated in the company is sent to landfills, while recyclable materials are sent for recycling through social projects and cooperatives, which separate and sell the materials to industry, with a view to generating employment and income, inclusion and social transformation. In 2012, 30 tons of paper, 5 tons of cardboard and 14 tons of plastics were recycled. Last year, the company joined the Brazil GHG Protocol Program, a tool used worldwide by companies and governments to comprehend, quantify and manage their greenhouse gas emissions. Porto Seguro’s emissions were disclosed in the Public Register of GHG Emissions (http://www.registropublicodeemissoes.com.br/). Social projects were also augmented during the year. The Volunteer Group recorded 1,794 voluntary participations in 62 specific activities, such as educational talks, donations, and recreational and quality of life programs, which benefited 75,705 people in social organizations throughout Brazil. Donations of clothes and shoes, toys, school supplies, toiletries and food amounted to 105,601 items.
The work of the Casa Campos Elísios Melhor training center was once again a highlight, promoting employment and income generation for the low-income segment in the city of São Paulo, through professional training and skill building, as well as promoting access to education and citizenship. Last year, there were roughly 5,000 contacts, through socio-economic interviews, events, courses and workshops for children. The project serves 129 children and adolescents between the ages of 6 and 15 who live in the neighborhood of Campos Elísios.
Seguradora Líder dos Consórcios do Seguro DPVAT In 2012, Líder Insurance Company has resumed its investment in child road safety, with the
Supporting action in homage to road accident victims
distribution of child seats that avoid children getting hurt while being carried by bicycle. This was carried out as part of the Detran-AC (Acre State Traffic Department) educational campaign Tá na faixa, tá Seguro (If You’re In The Lane, You’re Safe), which also involved building awareness and respect for traffic rules by cyclists. Around 500 children of the state capital of Rio Branco were benefited. Another educational activity to raise awareness among the population about traffic risks was carried out in the city of Rio de Janeiro, during the famous carnival. This was a partnership with the local authorities — represented by the state health and civil defense departments, the fire brigade and the municipal civil defense department — and the Rio de Janeiro Trauma Group Association. This action was an initiative of the SBOT (Brazilian Society of Orthopaedics and Traumatology) and Soterj (Society of Orthopaedics and Traumatology of the State of Rio de Janeiro).
Also on the insurance company’s agenda during the year was support for the World Day of Remembrance for Road Accident Victims activities in the Morro do Alemão slum, in Rio de Janeiro. This event resulted from a partnership with Detran-RJ (Rio de Janeiro State Traffic Department), took place on November 18th, at the Morro do Adeus cable car station, and involved the state government and various religious organizations and civil society representatives. Similar activities — aimed at providing education, culture and citizenship for citizens — were carried out that same day in Parque da Juventude, in the São Paulo state capital, at the initiative of the NGO Trânsito Amigo. Seguradora Líder DPVAT sponsored the Segurança Viária e Veicular (Road and Vehicle Safety) project in a number of Brazilian cities. The project was developed by the Observatório Nacional de Segurança Viária e Veicular (National Road and Vehicle Safety Observatory), whose goal is to promote studies, research, educational activities and innovative technologal initiatives, the dissemination of road safety information, and quality of life and citizenship in traffic.
Sindseg MG/GO/MT/DF The Trade Union of Insurance, Capitalization,
This work was recompensed with 1500 essays
Reinsurance and Supplementary Private Pension
on the theme: The safe man died of old age.
Companies, in partnership with the Union of
But how did he live? (This is word play on a
Insurance Brokers of Goiás, participated in the
proverb equivalent to “better safe than sorry”,
Christmas Outreach Campaign in Goiânia, which
given that the Portuguese word for “safe” also
mobilized brokers and insurers, raising about
means “insurance”.) The three best compositions
5000 toys, delivered to children served by three
were awarded a netbook and a computer for the
charity kindergartens in the Goiás capital.
school, and the other, with an iPod.
The Educate to Protect program reached 29 schools and approximately 8000 students in Minas Gerais in 2012. 301 workshops were held in public and private schools. In addition to Belo Horizonte, the program also included the cities of Varginha, Uberlândia, Ipatinga, Juiz de Fora, and Divinópolis.
Sindseg N/NE In addition to maintaining the traditional support
Program (PPA), on World Environment Day,
to the Friend of Insurance Project, created by the
June 5. The objective of the initiative is to
National Insurance School, throughout 2012,
promote the preservation and protection of
the Trade Union of Insurance Companies of the
Atlantic Forest reserves in Pernambuco.
North and Northeast adopted two students of the program. In the field of environmental sustainability, the entity presented a report with the results of the accord signed with the Terra Verde Institute for development of the Environmental Partnership
Sindseg PR/MS The social vision of the Trade Union of Insurance
of the practices of citizenship. The entity
Companies of Paranรก and Mato Grosso do
also serves elderly people in nursing homes
Sul (Sindseg PR-MS) is not only linked to the
and rest homes.
financial support or donations which allow for momentary aid to people served by schools or
In the professional lectures it conducts or
institutions that carry out social inclusion work.
supports, Sindseg PR-MS asks the participants
The actions undertaken by the entity in the two
for contributions of non-perishable food items,
states serve more than 300 people, including
which are distributed to the various aid entities
children and youths.
in the cities where the events take place.
The volunteer work in the entity is carried out by means of educational and orientational lectures, as well as playful activities which have the purpose of preparing the assisted children and youths for the future. The activities are continuous, progressive, and have the clear objective of social inclusion and recognition
Sindseg RJ/ES The adoption of socio-environmental policies in
â€” signed by Izabella Teixeira and Carlos Minc,
insurance practices was a highlight of the work
the minister of the Environment and the state
of the Trade Union of Insurance Companies
Environmental secretary, respectively.
of Rio de Janeiro and EspĂrito Santo. On the programming agenda of the International Conference of the UN, Rio+20, the entity signed, with the Ministry of the Environment and the
Insurers demand environmental license from companies when contracting insurance
State Environmental Department, the addendum which expanded the Green Insurance Protocol,
The document expanded the scope of the
in effect since 2009, by which the insurance
original protocol and defined a series of new
market commits itself to promoting actions for
parameters for the operation of the insurers.
sustainability of the planet.
Among them, the highlights are: the demand for environmental licenses from company that
As a result of the implementation of the
intend to take out insurance; direction of the
Protocol, the insurers were willing to expand
application of the resources of the technical
the offer of products aimed at coverage of
reserves in titles of environmentally responsible
damage caused to the environment, and to
companies, and the reduction of the prices of
adopt criteria for ecological preservation in the
insurance for companies that operate within
underwriting of risks.
environmental protection. In the seminar on Principles for Sustainability in Insurance, promoted by CNseg in August,
In the internal scope, the insurers committed
the market was presented with the text of the
themselves to using recyclable materials and adopting
addendum to the Green Insurance Protocol
environmentally responsible operational practices.
Through the accord signed with the Defenders of the Earth Association 18 years ago, Sindseg RJ/ES participates in initiatives aimed at the preservation of the environment â€” and maintains activities for defense of the environmental heritage and the quality of life for the population of the State of Rio de Janeiro. The initiatives involve campaigns to mobilize the communities for supervision of the environment and to conduct courses for ecological education, as well as the cleaning-up of rivers, lakes, and beaches.
Sindseg RS Various solidarity actions were part of the work agenda of the Trade Union of Insurance Companies of Rio Grande do Sul throughout the year. One of the highlights was the participation, already a tradition in the history of the entity, in the Winter Clothing Drive, which brought in around 500 garments, blankets, and shoes. All donations were sent to the Francisco de Assis Spiritist Society and Confrasol – the Insurance Market Solidarity Brotherhood, created in 2011. The drive had the participation of Agensel (Insurance Agency Ltd.), AgroBrasil (Farm Insurance Operator), Capemisa Life Insurance and Pension, Clube da Pedrinha, GBOEX, Mongeral Aegon Insurance and Pension, and Bing, Muller & Moreira Corporate Attorneys.
Book donation and action to help in the reconstruction of a city destroyed by a storm In April, the entity promoted the campaign entitled “A Used Book is New for One who Hasn’t Read It”, which brings in books for donation, in commemoration of World Children’s Book Day (04/02) and World Book Day (04/23). The objective is to stimulate the habit of reading among the population. The activity had the support of Investrev Insurance and Pension, GBOEX, and Celso Michaelsen. Children’s books, juvenile books, fiction, and comic books were donated to children of needy communities to help in character-building, as well as to promote citizenship by means of motivation through reading. A portion of the more than 250 donated books were delivered to the Cirandar NPO, and the rest will become part of the Book Club collection.
The insurance company also promotes an activity to help in the reconstruction of the city of Santa Bรกrbara do Sul, partially destroyed by a storm with winds of over 100 km per hour, which tore the roofs off of hundreds of homes and completely destroyed dozens more on July 28.
The donations brought in blankets, mattresses, items of personal hygiene, and non-perishable food items, which were delivered directly to the Civil Defense of the town and to the Donations Center of the capital, at Av. Borges de Medeiros, 1501. Donations were also made in cash to a fund for those who lost their homes, through an account at Banrisul.
Sindseg SC In 2012, the Trade Union of Insurance Companies of Santa Catarina (Sindseg SC) began a campaign
Mascot gives advice on how to save water and recycle trash
entitled “Your Gesture is Worth a Smile”: a solidarity action to promote personal hygiene
The mascot gave advice on hygiene and
in the cities of Blumenau, Chapecó, Criciúma,
sustainability to visitors of the portal, always
Florianópolis, and Joinville, involving 62 affiliates
with a focus on topics such as saving water
of associated insurers. A result of the partnership
and recycling, and starred in the special video
of the trade union with the National Insurance
released by Sindseg SC on World Environment
School, the initiative was carried out from April
Day, on June 5, directed at children.
to June, with the collection of personal hygiene items which benefitted 19 entities in 11 cities
The insurers associated with the trade union
in Santa Catarina. The campaign motivated
also had the opportunity to show their work on
the insurance agencies and insurance market
sustainability and environmental responsibility
partners to exercise social responsibility.
during the period of the campaign. The Sustainable Practices | Associates link inside the portal had a
In parallel with the social action, the campaign
selection of news and publications of the activities
broached the issue of sustainability, using special
of the sustainable initiatives of the insurers.
areas on the www.sindsegsc.org.br portal, with the constant presence of the mascot, Sid, created
Sindseg SC was also one of the supporters
by the entity at the beginning of the year. Sid
of the PIC JAC Project – A Life without Drugs,
was the face of the campaign and he signed the
implemented by the junior council member.
Advice from Sid column on Sindseg SC’s portal
The objective is to enable children to better
every week during the collection period.
develop their activities and support them
with information for the work of drug and
Educational Center in Blumenau, which donates,
to the entities, informative materials about the insurance market, gathered during the year,
Another project supported by the trade union
which are intended for study or recreation in
was Ball University, which is aimed at integration
schools and other educational institutions.
and social inclusion through sports, for kids from 6 to 15 years old. The project serves more than
Conducted by Sindseg SC for several years, the
450 kids enrolled at the two application centers
program also supports the Academic Week
in Blumenau, who receive accompaniment in
of Civil Engineering of FURB â€“ the Blumenau
Regional University Foundation, in October, supplying material for research and study. With these activities, the trade union aims to
Activities help to prepare youths for the job market
disseminate the culture of insurance by fostering
In addition to the sports activities, activities
At the year-end celebration, Sindseg SC brought
are also implemented for social security and
in donations of toys for children of the Amiguinho
education on health, oral hygiene, nutritional
Feliz (Happy Little Friend) Educational Center,
located in Bairro Escola AgrĂcola, in Blumenau.
research and encouraging reading.
integration. At the end of the activities, the youths are prepared for the job market in the future. The trade union delivered the donation from the Contributing with Knowledge program to the Amiguinho Feliz (Happy Little Friend) Childrenâ€™s
Sindseg SP The Culture of the Insurance Program – Educate to Protect reached almost 2000 students from the
Management marked by support to similar organizations throughout the year
private and public education networks in the state of São Paulo last year. A result of the partnership
O Sindseg SP maintained financial and operational
between Sindseg and Sincor, the 2012 version of
support to some entities of the insurance market,
the program was revitalized, with new presentation
notably the Group Life Club (CVG) and the São
techniques and training for the lecturers.
Paulo Association of Insurance Consultants (APTS).
It also supports the traditional brotherhood of the
Another partnership signed by the trade unions of
São Paulo Ball Club.
insurance companies and brokers of the State of São Paulo with the School- Company Integration
The support to the No More Accidents
Center (CIEE), in the second semester, had the
movement, which is part of the partnership
objective of spreading the culture of insurance
with the Road System Experimentation Center
amongst university students. Held from August
(CESVI), was maintained last year. The Cesvi logo
to October, the lectures at the universities
is displayed on the Sindseg SP site, with a counter
received the participation of 2236 students.
that estimates the number of victims of fatal and non-fatal traffic accidents in the country and the
To help spread a holistic vision of the sector,
economic impact arising from them.
the Insurance Across the State program was maintained throughout the year, emphasizing
In the second semester, the National Academy
the positive points of insurance as a driver of
of Private Insurance (ANSP) came to occupy, on
economic development in the country and a
loan, a room of the facilities on the 6th floor of
social restorative mechanism. The initiative, which
the Trade Union.
is part of the Culture of Insurance Program and also a result of the partnership between Sindseg SP and Sincor SP, involved more than 1200 people.
SulAmérica Seguros As a strategic theme within our line of business,
SulAmérica invested in campaigns, activities and
sustainability has led the company to invest in
projects that focused on the communities that
the improvement of processes, products and
surround the company’s principal business units,
services, which are increasingly aligned with the
relying on the voluntary efforts of its employees
company’s mission, vision and values. In 2012,
and business partners.
the company earned a position of prominence in the market when it assumed the presidency
One of the year’s highlights was the SulAmérica
of the Sustainability Commission of the Brazilian
Community Leadership program, which trains
Insurance Confederation (CNseg) and secured
leaders from community organizations (NGOs
a position on the board of the Principles for
and neighborhood associations) surrounding the
Sustainable Insurance (PSI).
company’s headquarters in Rio de Janeiro and its Morumbi unit in São Paulo. The initiative offered
SulAmérica is one of the signatories of the PSI
80 class hours to train and improve the skills of
and the Global Compact, both United Nations
community leaders and their organizations in their
(UN) initiatives, and is also an Organizational
management of social organizing, fundraising,
Stakeholder (OS) of the Global Reporting
ethics, sustainability, administration, as well as the
Initiative (GRI). As well, for the fourth consecutive
preparation of social projects, communications,
year, it is the only insurance firm included in the
and the financial oversight of social projects. The
BM&FBovespa’s Corporate Sustainability Index
project trained 44 leaders — 21 in São Paulo and
(ISE). All these initiatives reinforce the company’s
23 in Rio de Janeiro — from 27 institutions.
commitment to the demands of sustainable development and the incorporation of best
Another initiative, the SulAmérica Citizenship
business practices in the insurance market.
Day offered health, citizenship and recreation services for community residents. The activity
Throughout 2012, major projects were promoted
took place in São Paulo and Rio de Janeiro, and
by the insurer. In relation to community,
saw the involvement of 375 volunteers, between
employees and partners, who made 3,243
projects included one encouraging the use of
consultations; which, since 2009, now total over
water-based paints, another the recycling of auto
7,000 consultations in the two cities.
glass, and a third focused on digital certification.
SulAmérica also supported several social projects
From March 2009 to December 2012, in a
that focused on promoting the rights of children
partnership with paint manufacturer, BASF,
and adolescents through sporting activities, and
SulAmérica ceased its emissions of more than 39
health and education programs – totaling 4,319
tons of volatile organic compounds (VOCs) by
having over 31,000 vehicles painted with water-
in 2012 were the Projeto Casulo (Cocoon
based paints in 21 accredited workshops.
Project); CDI — Comitê para Democratização da Informática (Committee for the Democratization
In a partnership with Autoglass, the recycling
of Information Technology); Dom Bosco Institute;
of automobile glass, taken from the damaged
Casa da Arte de Educar (Art of Education
cars of SulAmérica Auto customers, yielded
House); Sou da Paz Institute (I Am for Peace
668 tonnes of this material. And since the 2009
Institute); Associação Criança Brasil (Children’s
adoption of Digital Certification, which provides
Association Brazil); and the Associação Pró Saber
for the exchange of electronic documents in the
(Association for Knowledge).
invoicing of medical accounts with thousands of health services providers, the consumption of
Environmental questions have been tackled in
47.8 tons of paper was avoided – a saving of over
the company through campaigns, educational
10.3 million sheets.
activities, and initiatives aimed at mitigating the impacts of insurance operations. Highlights of
To disseminate concepts on this topic, the
the year included Environment Week, the Print
Office of Corporate Sustainability, along with
What? program, and the SulAmérica Oil for
Universas (SulAmérica Corporate University),
Good, cooking oil collection project.
has created a series of training courses within among others, e-learning on sustainability
and human rights. By December, 4,730, and
workshops, with 1.5 tons of paper being collected
150 employees, respectively, had completed
for recycling. The cooking oil collection project,
these courses, respectively.
expanded last year with the creation of new collection points stretching between Rio and São Paulo, received 408 liters during the year. The Print What? program, begun in 2008, achieved its best results in 2012, with over 8.8 million fewer pages being printed, saving approximately R$ 600,000 in expenses. Among the initiatives aimed at mitigating the impacts of insurance operations, notable
During Environment Week, 370 employees
the company, which, since 2010, has offered,
Swiss Re Corporate Solutions Brasil Seguros The Swiss Re Foundation has partnered with Habitat for Humanity in Brazil for the Women Rebuilding Lives Project, which aims to ensure better living conditions for women in the city of Feira Nova, Pernambuco. Primarily heads of households, these women live in circumstances of extreme poverty and precarious conditions, making journeys of over 12 hours to work as peelers in flour factories that pay them R$ 25.00 per ton of peeled cassava. Their monthly income is approximately R$ 240 – much of which goes toward the payment of rental housing. The difficulties these women face lead them to relocate frequently, preventing the formation of community ties and support networks, which negatively impacts the development of their children.
Activities raise women’s incomes and empower community organizing This project provides these families with adequate housing, in appropriate places to live and study. Besides the construction of houses, activities assist in the incremental improvement in the incomes these women receive and the strengthening of community organizing. The project aims to help 100 families; 56 houses are currently near completion. Among this project’s partners are: Caixa Econômica Federal, the Brazilian Ministry of Cities, the State Company for Housing, the City of Feira Nova, the Women’s Center of Vitória, the Women’s Center of Feira Nova, the Federation of Organizations for Social and Educational Assistance (FASE) and Swiss Re.
The Swiss Re Foundation (www.swissrefoundation. org), created to strategically coordinate the global philanthropic efforts of Swiss Re, is comprised of a group of individuals who select projects, oversee their activities and gather information about their progress.
Virginia Surety Companhia de Seguros do Brasil Inspired by the success of its social activities
purchase of goods to be donated. The donations
during 2011, Virginia Surety Companhia de
were delivered by the employees themselves.
Seguros do Brasil, in conjunction with The Warranty Group Brasil, encouraged its employees
In line with sustainability principles that guide
to participate in another social responsibility
businesses around the world, Virginia Surety
project in 2012, called Desafio Multiplique
has been printing its materials on FSC-certified
Sorrisos (the Multiply Smiles Challenge).
paper since 2011. This certification seal is currently the most recognized in indicating that
The activity was divided into three stages
the paper being used has been derived from
and, in each, employees were separated into
global forest management practices that are
ten random groups whose goal was to collect
environmentally appropriate, socially beneficial
products to be donated to various charities in
and economically viable.
the Greater ABC region (an industrial region in the SĂŁo Paulo-metro area). In total, 500 people
The company also continued to support already
connected to ten institutions were assisted â€”
developed projects that offer employees tips on
from the elderly to homeless persons, children
culture, health, entertainment, efficient energy
and infants â€” with donations of 42,768 personal
use, art, in addition to health and wellness through
hygiene products, diapers and powdered milk.
internal newsletters and vaccination campaigns.
To promote the challenge, company staff interacted
production of meals and drinks, coordinating raffles, and organizing the sales of new and used objects, all focused on raising funds for the
Zurich Santander Last year, Santander Brasil Seguros e PrevidĂŞncia
strengthen the Councils and the Funds for the
began to establish its institutional approach to
Rights of Children and Adolescents, and enable
Social Responsibility. The strategy was based
the citizen participation of employees, suppliers
on the selection of causes on which it can
and customers in activities that protect and
concentrate its efforts and and the voluntary
promote the rights of this constituency.
participation of its employees. Four themes were elaborated â€” Education, Health and Quality of Life, Culture and Financial Education.
Company directs Income Tax resources to social programs
As Zurich Santander, the company participated, for the first time, in the Programa Amigo de Valor,
which is based upon the Child and Adolescent
contribution of employees to this program, Zurich
Statute (ECA) and aims to facilitate the targeting
Santander also allocated part of its Corporate
of financial resources to Municipal Funds for
Income Tax (IRPJ) to three, Programa Amigo
the Rights of Children and Adolescents. These
de Valor projects â€” the first two being fully-
resources help to support municipal initiatives
supported by the company and the third receiving
that protect infants and children living in critical
partial support (34%).
circumstances. Those making contributions to these funds can deduct these amounts from their
The objective of Capela-Alagoas is to serve
income taxes by filing a long-form statement.
approximately 150 children and adolescents, ages 11-17, and their families, assisting these victims of
The main objectives of this program are to
abuse and exploitation in child labor to rebuild
improve the care of children and adolescents,
their self-esteem by helping them to experience
the ties of affection that can be built within the environment of a healthy family, as well as to improve their incomes and school attendance. Activities include workshops focused on music, sports, qualification for employment and income generation, as well as offering psychosocial monitoring and counseling. Another project, Dr. Severiano-Rio Grande do Norte, develops social and educational, artistic, cultural, sporting and leisure activities for children and adolescents, and promotes vocational courses for families. The program’s goal is to serve up to 75 children/ adolescents, ages 6-15, and their families in three rural communities — Merejo, Lagoa de Dentro and Bom Sucesso. Finally, in Cruz do Espírito Santo, Paraíba, there is a project that serves 44 learning-disabled and/or special needs children through the support of inclusive education and the strengthening of families. Initiatives include educational, recreational, and therapeutic activities, as well as those which offer children with disabilities opportunities for contact with nature, and local teachers opportunities for training and study.
Sales of products are channeled to support the fight against breast cancer Since March 2011, the company has also been supporting the Instituto Se Toque through the transfer, to the NGO, Se Toque, of 10% of the first premium payment made on the new sales
Founded in 2005, Se Toque’s goal is the promotion of women’s health, with a focus on breast cancer prevention, promoting health education in schools, and the use of theater, prevention workshops and lectures as tools for changing habits. In 2012, the project served over 24,000 people (students, mothers and members
more than 4,000 of whom were given access mammography services.
Homem and Proteção Vida Van Gogh products.
of the Proteção Vida Mulher, Proteção Vida
DEVELOPMENT Figures that emphasize the sectorâ€™s fundamental role, payments to society, the capital structure and the investment in personnel management.
Figures showing the insurance market’s DECISIVE role in the country’s socio-economic success The insurance industry and the economy of any country coexist as two pillars of society — each helps to further the development of the other. Brazil is no different: insurance plays an important role in the country’s economy, as it contributes towards the Gross Domestic Product (GDP) and helps to generate income for the population. The premiums paid by policyholders are invested by the companies, in order to guarantee the payment of compensation, redemptions and benefits. To honor those payments, the insurance, supplementary pension and capitalization companies hold mandatory reserves, comprising securities and other assets of various kinds, which help to ensure the smooth functioning of the economy. The figures speak for themselves: last year, the sum of the short-term financial investments and permanent investments (including technical provisions) and net worth of the companies in the sector amounted to R$ 585.9 billion, equivalent to nearly 13% of Brazil's GDP. The total premiums received came to R$ 221.7 billion.
And amount paid out by the sector in various forms of compensation (property damage and life insurance, family income, health cover, private pension plans and savings bonds redeemed or drawn) amounted to R$ 117 billion. These figures — referring only to CNseg associated companies, which represent about 80% of the sector's revenue — help to show the importance of insurance activity in identifying and managing environmental risk, protecting lives and assets and ensuring a better quality of life for the consumer.
INSURANCE payments to Society More than R$ 117 billion was paid to Brazilian society during the year by the companies representing the national insurance sector. In a year marked by a slowdown in the Brazilian economy and falling interest base rates, the rate of expansion of the country’s insurance sector exceeded all expectations and drew attention to the outstanding ability within the sector to generate domestic savings. The total funds paid out by all the companies in the market during 2012, was equivalent to almost 53% of the gross revenue accrued over the course of the year, which was R$ 221.68 billion. The participation of the insurance, pension, health and capitalization segments in the reserves for covering insured assets
reached R$ 420.1 billion — an increase of almost 23% over the R$ 341.3 billion of the previous year.
Growth That the insurance market has been growing faster than the Brazilian economy is something that has been noted for some years now and is particularly due to the following factors: suppressed demand in the sector, real gains in wages, declining unemployment and greater consumer awareness of the protection offered by insurance products, open supplementary pension plans, supplementary health insurance and capitalization, as well as the control over inflation and currency stability that have been seen since the Real Plan was introduced. With an aggregate total R$ 123 billion in net revenue, the general insurance segment showed the strongest performance during the year â€” this was 23.5% higher than that recorded in 2011. The growth in the open supplementary pension segment was 9.9% and that of the supplementary health and capitalization segments was 17.7%. In 2012, there were 216 companies operating in the Brazilian insurance market, 93 covering damages, 31 covering health, 26 providing life insurance and pensions, 47 offering open supplementary pension plans and 19 in the capitalization segment.
Number of companies operating in:
Personal (Life + PA)
Open Private Pension Entities (EAPC)
Open Private Pension
Family INCOME and assets The general insurance segment, which is the largest in the Brazilian market, disbursed almost R$ 58.9 billion during 2012 in payments related to asset, household income and health protection compensation. The funds allocated to compensating asset losses, such as vehicle and building write-offs, among other items, give an idea of the importance of insurance in the transferring of values to society: they amounted to R$ 22.3 billion, 10% more than the amount paid out in the previous year. The amount paid in relation to health protection came to R$ 30.6 billion. The total paid out to society by the open supplementary pensions segment, in terms of benefits, redemptions and earnings, was over R$ 25.2 billion, an increase of 13% compared to the previous year. But it was the capitalization segment which contributed the most in 2012, with R$ 32.9 billion paid out in prize draws, the redemption of bonds and interest on savings. The payment to society by this segment was 17% higher than in the previous year.
Payment to Society
2012 | 2011
Recomposition of the Properties
Recomposition of the Families Revenues
Preservation of Supplementary Health
Payment of Benefits + Surrenders
Remuneration of Savings
Bonds Surrendered + Drawn
Remuneration of Savings
Total Payment to Society Source: Siscorp.
Value added The gross value added in relation to 2012, according to a Siscorp survey commissioned by CNseg, was R$ 59.7 billion. This amount represents the total revenue that CNseg associated companies obtained
2012 | 2011
(-) Returns, Cancellations
(-) Business Ceded and Transferred to Other Insurers
Gross Revenue Consolidated
Net Income Consolidated Insurance Premiums
+ Income without Financial Transactions and Investments
Insurance, Pension anda Capitalization
Total Income including IOF
Costs and Restitutions of the Activity
Total Income excluding IOF (Tax on Financial Transactions) Insurance, Pension anda Capitalization Health + IOF (Over Insurance Premiums)
Added Value Consolidated
over the course of the year, less costs and expenses.
Consolidated from the Added Value
2012 | 2011
Bonds Surrendered and Drawn + Savings Remuneration
(-) Variation of the Reserves and Savings Accumulated
2012 | 2011
Gross Added Value
(-) Cost of Value Added
(-) Commissions Paid to the Brokers
Insurance Pension and Capitalization
Insurance, Pension and Capitalization
(-) Services Provided by Third Parties
Insurance, Pension and Capitalization
(-) General Expenses
Insurance, Pension and Capitalization
Final Cost of Preservation of Wealth Insured (Claims Liquids) Benefits Paid and Surrenders + Remuneration Complementary to the Pension Plans (Financial Surplus)
Health Increase in Reserves for Preservation of Wealth Insured Accumulation of the Reserves of the Pension Plans Savings of Capitalization Gross Added Value Source: Siscorp.
2012 | 2011
Net Added Value
Value Added by Third Parties
Insurance, Pension and Capitalization
Value Added on Disposition of Companies
Added Value Distributed
Insurance, Pension and Capitalization
Work Remuneration (salaries)
Insurance, Pension and Capitalization
Seguros Previdência e Capitalização
Insurance, Pension and Capitalization
Taxes and Contributions
Health Value Added Received in Transfer (Equivalence Patrimonial) Insurance, Pension and Capitalization Health
Distribution of the Added Value
Employees’ Profit Participation Program / Tax for Social Security Financing / Services Tax (PIS / COFINS / ISS) Insurance, Pension and Capitalization Health
2012 | 2011
CSLL | Social Contribution on Net Income
Insurance, Pension and Capitalization
IRPJ | Corporate Income Tax
Insurance, Pension and Capitalization
IOF (Over Insurance Premiums)
Insurance, Pension and Capitalization
IRRF Withholding Income Tax
Insurance, Pension and Capitalization
Incorporation to Net Worth
Insurance, Pension and Capitalization
Taxes and Contributions paid to the Government
Insurance, Pension and Capitalization
Value Retained Distribution of Retained Value: To the Shareholders (Dividends + Equity without Interest) Insurance, Pension and Capitalization
Investment in 2012 The group's investments over the year came to R$ 585.9 billion, which was 21% more than the previous year’s total of R$ 483.9 billion. The funds allocated to short-term financial investments and permanent investments represented the greater part of this volume, at R$ 492.6 billion.
Investments of the Market
2012 | 2011
Insurance, Pension and Capitalization
Financial Investments and Permanent Investments Insurance, Pension and Capitalization Health Total Investment of the Market
Reserves underpin sector STRENGTH Companies in the Brazilian insurance sector are required by law to maintain technical reserves sufficient to ensure the soundness of the operations in the market. These reserves play a significant role in establishing long-term savings in Brazil. At the end of 2012, the reserves of the CNseg associated companies, which cover their future obligations, totaled R$ 281.7 billion â€” 28% more than at the end of the previous year. The accumulated reserves of the open supplementary pension plans grew by 13%, to R$ 115.9 billion, while the savings bond capitalization reserves amounted to R$ 22.5 billion. The technical provisions made during the 12 months of the year, to guarantee payment of compensation, benefits and redemptions, totaled R$ 420.1 billion, 23% more than in the previous year.
Savings and Reserves Accumulated
2012 | 2011
Accumulation of the Reserves for the Open Private Pension Plans
Savings of the Capitalization Bonds
Total of Savings and Reserves Accumulated
Reserves for Preserving the Wealth Insured Insurance Health
Distribution of gross value added The final consolidated amount allocated to administrative and commercial activities, such as brokersâ€™ commissions, marketing activities, payments for outsourced services and general expenses, totaled R$ 29.2 billion. The bulk of this spending (65%) was to pay the insurance brokersâ€™ commissions. In second place was spending on overheads, accounting for 22%.
Distribution of gross value added
6.339,0 3.118,0 834,7 Commissions paid Marketing to the Brokers
Services provided by Third Parties
Commissions paid to the Brokers
Services provided by Third Parties
4.034,4 19.83% 20.348,6 100%
-82,58% -1.032,0 437,34%
6.339,0 21,74% 29.153,0 100 %
Total Gross Value Added
Distribution of value added The companiesâ€™ human resources, payments to different government spheres and to the shareholders, and increases in the net worth of the companies amounted to investments totaling R$ 34.9 billion. Transfers to the government accounted for the largest share of the pie, at R$ 14.9 billion â€” at 43% it was almost half of the total. The investment in human resources represented 20% of the total and 15% was paid to the shareholders.
Distribution of value added
8.101,3 6.846,6 5.107,1
Incorporation to the Policyholder Surplus
Total of Added Value Insurance
Incorporation to the Policyholder Surplus
6.197,3 19,90% 12.923,0 41,50%
4.702,6 18,42% 10.684,0 41,84%
Consolidated Source: Siscorp.
2.238,9 39,94% 784,9
6.846,6 19,59% 14.894,4 42,62%
8.101,3 23,18% 34.949,4 100%
RESOURCES paid in taxes and social contributions The funds allocated to the payment of taxes and social contributions during the year amounted to R$ 14.9 billion. Of that total, R$ 12.92 billion was paid by the insurance companies, R$ 785 million by the pension plan companies, and R$ 1.19 billion by the capitalization companies. Once again, the payment of tax on financial transactions (IOF) accounted for the largest portion (32%), at R$ 4.7 billion. Then came corporate income tax (IRPJ), representing 26% of the total; PIS / COFINS / ISS, at 20%; social contribution (CSLL), accounted for 17%; and income tax withheld at source (IRRF), at 5% .
Open Private Pension
Social Contribution on Net Income (CSLL)
Corporate Income Tax (IRPJ)
Tax on Financial Transactions (IOF)
Taxes and Contributions paid to the Government
Income tax withholding
% Source: Siscorp.
Employeesâ€™ Profit Participation Program (PIS) / Tax for Social Security Financing (COFINS) / Services Tax (ISS)
Net Income Before the Reserves
Taxes and contributions paid by the Insurance Companies
Open Private Pension
Taxes and Contributions paid to the Government
PIS / COFINS / ISS
Obligatory DPVAT Insurance transfers Half of the funds obtained from the DPVAT insurance premiums, which provide third party cover to road accident victims, is passed on to the federal government, through transfers that are mandated by law, which also determines that they be allocated to two different bodies: the National Health System (SUS) and the National Traffic Department (Denatran). The SUS receives 45% of the amount collected, under Laws no 8,212/91 and 9,503/97, to cover the hospital care of the victims of road accidents. And Denatran gets 5%, to use in road safety education campaigns. The transfers in 2012 amounted to R$ 3.5 billion, with R$ 3.2 billion going to the SUS and R$ 357.2 million to Denatran. The revenue obtained from DPVAT payments in 2012 exceeded the
previous yearâ€™s total by 6.52%.
Asset structure The short-term financial investments made by the insurance sector in 2012 amounted to R$ 436 billion â€” 22% more than the 2011 total of R$ 356.6 billion. Permanent investments, meanwhile, came to R$ 38.8 billion and operational working capital was R$ 16.6 billion. These resources are fundamental to establishing the technical reserves, which represented Brazilian domestic savings of R$ 408 billion, excluding deferred commercial expenses. Investments in property and rights in 2012 were around R$ 491.4 billion, compared to R$ 405.2 billion in the previous year. And reflecting, once again, the strength of the insurance sector, the combined net worth of the companies totaled R$ 82.8 billion. Such funds (assets and rights | commitments and liabilities) are established through insurance company investments in assets that are acceptable to the government to cover the compensation payment commitments made to policyholders.
Total of Properties and Rights 2012
Total of the applications
Working capital of the operations
Total of the Commitments and Liabilities
Technical Reserves deducted the acquisition costs retained
HUMAN resources Major competitive edge Sustainability also applies to the human
In 2012, there were more than 31,000 people
resources field. A sustainable HR department
employed in the sector throughout Brazil.
is one that adopts a personnel management
policy focused on social justice and what is
professionals were hired, mostly (5,615) in the
acceptable to the local culture, that promotes
general insurance segment, followed by health
environmentally friendly attitudes and that is
insurance (695) supplementary pensions (274)
and capitalization (139).
In modern relationships, partners, clients and
suppliers seek a sustainable balance in their
the companies’ staff, with 5,016 outsourced
human relationships — and a society that is
professionals working in the four segments.
increasingly aware of its rights demands that
Trainees and apprentices are also found on the
workers are treated with respect and dignity.
staff, with 770 and 526 taken on, respectively,
during the year. The consumer rejects organizations that are careless in their human relations and for
A total of 766 employees were people with
several years has been giving priority to the
special needs (PSN), representing 2% of the
consumption of products and services of
workforce. The number of rescissions during
brands that are geared to sustainability. And the
the year totaled 4,139, equivalent to 13% of the
statistics show that companies whose activities
workforce, compared to 21% for hirings.
are socially responsible and sustainable achieve better results.
The proportion of women working in the insurance market (14,006) increased and they
Following this philosophy, the CNseg associated
now represent 57% of the workforce — while
companies in the insurance, supplementary
men (10,900) represent 43% — and except
pension, health insurance and capitalization
for employees who have been working at the
market have, year after year, been making
same company for over 20 years, women form
every effort to value their human capital, fully
the majority in all the other length of service
aware of the importance of their employees to
comparisons. The most common workplace
the good performance of the business. They
for most of the employees of the associated
invested R$ 2.5 billion in their Human Resources
companies is the head office (50%).
departments in 2012.
The predominant age group among insurance sector employees is the 26 to 35 range (41%), followed by the range from 36 to 45 (24%), those up to 25 years of age (22%) and the 46-55 group (10%). The proportion of those over the age of 56 is 3%. Women predominate in the three youngest groups, while men are more numerous in both of the older groups. The companies in the general insurance, health insurance, supplementary pensions and capitalization segments that took part in the survey account for roughly 80% of the revenue in the Brazilian insurance market.
Open Private Pension
Open Private Pension
Supplementary Consolidated Health
Principal Business Office
Not Informed Total per Gender Total
13.468 17.887 31.355
Open Private Pension
Up to 2 years
From 2 to 5 years
From 5 to 10 years
From 10 to 20 years
More than 20 years
Years of Service
Not Informed Total per Gender
Supplementary Consolidated Health Total
13.492 17.863 31.355
Open Private Pension
From 26 to 35 years old 4.140
From 36 to 45 years old 2.754
From 46 to 55 years old 1.380
Up to 25 years old
More than 55 years old
Total per Gender Total
10.908 14.062 24.970
Open Private Capitalization Pension
Supplementary Consolidated Health
Outsourced Workers Disable People Total
Investment in personnel management The investment in human resources over the course of the year, which amounted to R$ 2.5 billion, was spread over pay (57%), payroll charges (25%) and benefits (18%). Spending on training, medical and dental insurance, group life insurance, supplementary pensions, day care, recreation and other expenses totaled R$ 359.2 million. R$ Million
Open Private Pension
Supplementary Consolidated Health
Work Remuneration (Salaries)
2.126,3 100,0 %
100,0 % 2.505,1
Distribution of the Funds
Distribution of the Funds
Open Private Pension
Others Benefits Training
Medical and Odontological Care
Group Life Insurance
Total of Benefits
301,0 100,0 %
Work Remuneration (Salaries)
Open Private Pension
Open Private Pension
Open Private Pension
Education Taking into consideration the consolidated data from all the market segments — general insurance, health insurance, pensions and capitalization — more female employees (1,625) have a master's, doctoral or post-doctoral degree than male employees (1,544). The men are only in the majority at this educational level in the supplementary pension and capitalization segments. When the comparison is extended to higher education in general, or secondary education, whether complete or incomplete, women have a higher level of education than men in all the segments.
Education Level Pyramid
Not Informed Others
1,3 % 7,2 %
10,5 % 14,8 %
High School Concluded 11,4 % 18,0 %
25,3 % 5,2 %
University Not Concluded
Master’s Degree / Doctor’s Degree / Postdoctoral Degree
Open Private Pension
Master’s Degree / Doctor’s Degree / Postdoctoral Degree
University Not Concluded
High School Concluded
Total per Gender
Supplementary Consolidated Health Total
13.468 17.887 31.355
Companies and their employees The survey also revealed that 74% of the companies in the insurance market have adopted workplace health and safety policies. And employees are benefited by investment in their education by 63% of the companies, while 65% invest in employee training. The percentage of companies that organize lectures for their staff is also very significant: 81%.
Policy for educational assistance with graduation
Policy for educational assistance with training
Provides lectures for employees
Although women outnumber men amongst the market professionals and tend to have a higher level of education, they earn less than men when it comes to the highest remuneration. When looking at the five highest salaries in the market, 69% go to men, against 31% to women. The highest pay levels represent just 1% of the total remuneration, and they go mostly to people of Caucasian origin (62%).
Superior salary bracket (5 higher salaries)
Superior salary bracket (5 higher salaries) per race
As one moves down the pay scale, the participation of women increases: in the range between the 6th and 11th lowest salary (representing 76% of the payroll), the situation is reversed and the women account for 54%, against 46% for the men. The same holds true for salaries of less than ten minimum wages, when the women's share increases further still: they occupy 70% of the lowest paid positions.
Average salary bracket (between the 6th higher salary and the 11th lower salary)
Basic salary bracket (10 lower salaries)
Superior salary bracket (5 higher salaries)
Average salary bracket (between the 6th higher salary and the 11th lower salary)
Basic salary bracket (10 lower salaries)
In the management positions, men are also prevalent (59%), particularly at the executive level (80%). But the situation is reversed in the technical, commercial, administrative / financial and corporate areas, where women are in the majority, respectively, at 56%, 61%, 53% and 56%.
Managerial hierarchic level
Executive hierarchic level
The distribution of employees at CNseg associated companies in the Brazilian insurance sector is structured as follows: commercial area 34%, administrative / financial 33%, technical 30% and corporate 3%. The professionals in these areas receive in-house courses provided by their companies, as follows: commercial area (41%), administrative / financial (28%), technical (19%) and corporate (12%).
Administrative / Financial Department
Of the professionals permanently allocated to the area of claims / benefits, 61% are the companiesâ€™ own employees and 39% are outsourced. In Customer Care (SAC), the proportion is 69% company employees and 31% outsourced. In the Ombudsmanâ€™s office, nearly all the staff are company employees: 96%, against 4% outsourced.
Allocation of the employees by area of operation
Administrative Financial Area
Indoor course for employees
Administrative Financial Area
The ratio between the lowest wage paid by the companies and the national minimum wage is 1.47 times. In other words, the lowest market wage is 47% higher than the minimum wage in force in Brazil. Employee turnover in 2012 was 6% and it is estimated that the number of employee dependents is close to 23,000.
Employees allocated permanently in losses / benefits
Employees allocated in the Customer Services
Employees allocated in the Ombudsman Services
Companies that participated in the Social Balance 2012 1
Alfa Previdência e Vida S.A.
Alfa Seguradora S.A.
Aliança do Brasil Seguros S.A.
Allianz Seguros S.A.
Alvorada Vida S.A.
American Life Companhia de Seguros
Aplub – Previdência Privada
Aplub Capitalização S. A.
Assurant Seguradora S.A.
Atlântica Companhia de Seguros
Azul Companhia de Seguros Gerais
Berkley International do Brasil Seguros S.A.
BMC Previdência Privada S.A.
Bradesco Auto/Re Companhia de Seguros
Bradesco Capitalização S.A.
Bradesco Seguros S.A.
Bradesco Vida e Previdência S.A.
Brasilcap Capitalização S.A.
Brasilprev Seguros e Previdência S.A. (dados a partir de Junho/2002)
Brasilveículos Companhia de Seguros
Capemisa Capitalização S.A.
Capemisa Seguradora de Vida e Previdência S.A.
Centauro Vida e Previdência S.A.
Chubb do Brasil Cia de Seguros
Cia. Itaú de Capitalização
Companhia Brasileira de Seguros e Previdência
Companhia de Seguros Aliança da Bahia
Companhia de Seguros Aliança do Brasil
Companhia de Seguros Gralha Azul
Companhia de Seguros Previdência do Sul
Companhia Excelsior de Seguros
Comprev Seguros e Previdência S.A.
Confiança Cia de Seguros
Fator Seguradora S.A.
Gboex – Grêmio Beneficente
Generali Brasil Seguros S.A.
Icatu Capitalização S.A.
Icatu Seguros S.A.
Indiana Seguros S.A.
Itaú Seguros de Auto e Residência S.A.
Itaú Seguros S.A.
Itaú Vida e Previdência S.A.
J. Malucelli Seguradora S.A.
J. Malucelli Seguros S.A.
Liberty Seguros S.A.
Mapfre Affinity Seguradora S.A.
Mapfre Capitalização S.A.
Mapfre Nossa Caixa Vida e Previdência S.A.
Mapfre Seguradora de Crédito à Exportação S.A.
Mapfre Seguros Gerais S.A.
Mapfre Vera Cruz Previdência S.A.
Mapfre Vida S.A.
Companies that participated in the Social Balance 2012
Companies that participated in the Social Balance 2012 53
MBM Previdência Privada
MBM Seguradora S.A.
Metropolitan Life Seguros e Previdência
Mongeral Aegon Seguros e Previdência S.A.
Nobre Seguradora do Brasil S.A.
Paraná Companhia de Seguros
Porto Seguro Capitalização S.A.
Porto Seguro Companhia de Seguros Gerais
Porto Seguro Vida e Previdência S.A.
Pottencial Seguradora S.A.
Prudential do Brasil Seguros de Vida S.A.
Qbe Brasil Seguros S.A.
Seguradora Líder dos Consórcios do Seguro DPVAT S.A.
Sociedade Caxiense de Mútuo Socorro
Sul América Capitalização S.A. – Sulacap
Sul América Companhia de Seguros Gerais
Sul América Companhia Nacional de Seguros
Sul América Seguros de Pessoas e Previdência S.A.
Tokio Marine Brasil Seguradora S.A.
Tokio Marine Seguradora S.A.
União Previdenciária Cometa do Brasil – Comprev
Vanguarda Companhia de Seguros Gerais
Vida Seguradora S.A.
8 SECTOR Segments The important contributions of General Insurance, DPVAT Insurance and the Personal, Supplementary Health and Capitalization segments.
de sistemas de gestĂŁo que incorporam os
SECTOR Segments Umbrella protection covering health, life and Brazilian achievements. The Brazilian insurance market continues to
With a potencial market of 3 billion people
perform much more strongly than Brazilian
GDP as a whole, with double digit growth in
recent years. In 2012, the general insurance,
expectation. Attention is focused in Brazil
personal, health and capitalization segments
on understanding what kinds of protection
these communities require and drawing up
with over 17% growth, with a turnover of
R$ 232.3 billion. If this pace is maintained, the Brazilian insurance
market could double in size in the next few decades. To achieve this growth, the sector is
The increased demand for insurance products
investing in microinsurance, cheaper vehicle
is directly proportional to the amount that
insurance, the launching of tax deductible
the sector is able to compensate each year to
PGBL SaĂşde health plan, consolidation of rural
Brazilian society. In 2012, the total paid out by
insurance and infrastructure works. Growth
the four segments in the form of compensation,
estimates are based on maintaining a low level
remuneration, health protection and savings
of unemployment and increasing the income
bond draws and redemption amounted to
of Brazilian workers.
R$ 119.2 billion.
GENERAL Insurance Segment An increase in the number of insured vehicles, due to the reduction of the IPI tax, has meant that vehicle insurance accounts for 56% of the revenue in this segment. Car insurance was the business, in the General
Insurance segment, that paid out the greatest
amount to Brazilian society in 2012: R$ 15.9
insurance (R$ 4.5 billion), DPVAT (R$ 3.1 billion)
billion, equivalent to 56% of the revenue
and transport (R$ 1.7 billion), which together
generated by the entire segment, which also
accounted for 32% of the total.
covers: assets, transport, housing, shipping, credit, rural, liabilities, financial risk and DPVAT.
The provision of insurance-related services has
Partial indemnification accounted for 35% of the
become increasingly common and substantial. To
total paid, while compensation for robbery and
retain customers and attract new policyholders,
theft accounted for 34%. Compensation for fire
companies have expanded the range of benefits
losses accounted for 1% of the payments.
offered over the years, and have divided them up according to the needs of the policyholders.
There was a significant increase in the sale of
These steps have brought the companies closer
vehicle insurance in 2012, due to the strong
to their clients, which previously only used their
automotive market, which was boosted by
insurance in cases of adversity.
the government stimulation of exemption or reduction of excise tax (IPI) on new
Many insurance companies offer, for example,
a variety of services for the home, such as
installing curtain rails and rods, pictures and clothes lines, as well as providing computer support, mechanics and locksmiths, among others. There are companies in the segment that also collect solid waste, thereby helping with its proper disposal, especially of electrical and electronic appliances. Other benefits include discounts on monthly fees at gyms, parking lots and car washes, as well as at restaurants, bars, shows, concerts, cinemas and theaters. The 24 hour assistance, including towing and mechanical and electrical repairs, among others, is one of the services that policyholders use most frequently.
Indemnities 2012 | General Insurance
Collection of branches | General Insurance
de sistemas de gestão que incorporam os
DPVAT the traffic insurance Over the course of the year, nearly 508.000 DPVAT Insurance indemnities were paid throughout Brazil, involving more than R$ 2.3 billion. In Brazil, any citizen who suffers a road accident,
Líder DPVAT has expanded its partnership with
whether they are a pedestrian, passenger
the Brazilian Correios (Post Office) over the last
or driver, is entitled to DPVAT Insurance
year, thus significantly increasing the number of
benefit that covers the victims of accidents
service outlets throughout the country
caused by vehicles such as cars, trucks, buses and motorcycles.
In addition to Ceará, Maranhão and Piauí, the first states to benefit from this partnership, it
The circumstances that are covered are death
has now been extended to post office service
or permanent disability and, in the form of
outlets in Goiás, Mato Grosso, Mato Grosso do
reimbursement, proven expenditure on hospital
Sul, Minas Gerais, Pará, Paraíba, Rio Grande do
and medical care. The process for obtaining
Norte, Rio Grande do Sul and Santa Catarina.
DPVAT Insurance reparation is free and the
Consequently, across all the partnerships, at
victim or beneficiary may file the application
the end of 2012 there were 4,783 active DPVAT
for compensation and reimbursement, without
Insurance service outlets throughout Brazil.
the need for an intermediary. Since 2008, this insurance has been administration by the insurance company Seguradora Líder dos Consórcios do Seguro DPVAT.
Campaigns and social networks
To better serve the Brazilian population and fulfill
In 2012, Seguradora Líder proceeded with its
its mission of providing citizens with unrestricted
advertising campaign, which began in 2009,
access to this kind of insurance, Seguradora
aimed at increasing the population’s knowledge
about DPVAT Insurance. Films and posters were
Road). With an agenda of addressing educational
shown on TV, radio and internet, in magazines
issues, the blog (www.viverseguronotransito.
and on roadside hoardings and other outdoor
com.br) ended the year with over 50,000
advertising in various Brazilian cities.
The focus of the campaign was to disseminate knowledge about DPVAT Insurance through
Partnerships with the law courts
segmented information about its benefits for different groups of users (pedestrians, drivers,
In 2012, Seguradora Líder DPVAT pushed ahead
passengers and motorcyclists), with emphasis
with its partnerships with the law courts in
on the ease of direct access to the various service
various Brazilian states, with a view to promoting
channels, without the need for intermediaries.
reconciliation. The goal is to reduce the impact of legal liabilities, given that a substantial
The insurance company’s website was also
portion of such liabilities comprises lawsuits
overhauled, giving it a more modern visual
whereby the road accident victim and/or their
identity, restructured navigation and new
beneficiaries did not claim compensation from
content. This overhaul was planned to facilitate
an affiliated insurance company but instead
access to information and strengthen the
went directly to the courts to obtain reparation.
relationship with partners, the media, affiliated insurance companies and society in general.
Although the process for obtaining the DPVAT
The strategy reflects Seguradora Líder DPVAT’s
Insurance compensation is quick and free, many
commitment to transparency in all dealings with
people are induced by intermediaries to go to
court to receive their compensation. As a result, receiving the full reparation, which by due
Another important step was expansion of the
administrative process takes 30 days, can take
scope of DPVAT Insurance on social networks
as long as three years to be concluded through
such as Facebook, Twitter and YouTube. By
the end of the year, the DPVAT Insurance official profile already had over 24,000 fans on
In 2012, more than 19,000 agreements were
Facebook, and YouTube official communication
arrived at through reconciliation. This speeded
channel videos had recorded more than
up the payment of compensation due, while
1 million hits, while on Twitter, the profile
reducing the number of lawsuits involving DPVAT
had 651 followers.
Insurance, thereby meeting the aspirations of society.
In addition to these initiatives, in February, Seguradora Líder DPVAT reactivated the blog
Viver Seguro no Trânsito (Live Safely on the
Indemnities paid During the year, 507,915 DPVAT Insurance indemnities were paid in Brazil, totaling more than R$ 2.3 billion. This represented a 39% increase in the number of claims, but only a 3% increase in amount, compared to 2011.
Number of Looses Paid
DAMS* – Medical Care and Supplementary Expenses
By age group It is notable that more than 50% of the accident victims were in the age range of 18 to 34, which is the most economically active segment of the Brazilian population.
Age Pyramid for the Indemnities Paid
Above 61 years old
From 45 to 64 years old
4,82 % 4,23 %
14,61 % 22,32 %
From 35 to 44 years old
5,84 % 4,58 %
0,53 % %
From 0 to 7 years old 5%
Source: Seguradora LĂder DPVAT. Period: January to December | 2012.
From 8 to 17 years old
From 18 to 24 years old
From 25 to 34 years old
By type of vehicle The motorcycles were, once again, the great villains of the year — 69% of accident indemnities involving this type of vehicle. Dusk is the time where the greatest number of accidents involving motorcycles is recorded.
12 % 10 %
6 % 4 %
2 % 0 %
4 % 1 %
0 h - 5 : 59 h
6 h - 8 : 59 h
9 h - 12 : 59 h
13 h - 16 : 59 h
17 h - 19 : 59 h
20 h - 23 : 59 h
Category Automobile Microbus / Bus Motorcycle
Source: Seguradora Líder DPVAT. Period: January to December | 2012.
By type of victim Between January and December 2012, the greatest proportion of accident victims were drivers (58%), mainly in the motorcycle category (69%).
Indemnities Paid per Kind of Victim
Percentage 58 %
Source: Seguradora LĂder DPVAT. Period: January to December | 2012.
Brazil Considering the indemnities paid by region, the statistics show particular details of each part of the country. The southeast, where the countryâ€™s largest vehicle fleet is located, recorded the highest number of road accidents with fatalities. Overall, 38% of claims involving fatalities were for road accident victims in this region. The northeast accounts for 31% of the cases of compensation for permanent disability, while in the south records the largest proportion of reimbursements for medical expenses: 42%.
Amount of Indemnities Paid by Region January to December 2012
de sistemas de gest達o que incorporam os
PERSONAL Segment The amount paid to beneficiaries by insurance and open supplementary pension companies in 2012 was R $ 8.2 billion, 14% more than in the previous year. The Personal insurance segment is represented
a policyholder, which is even more serious if it
by individual risk and life cover and open
is the family breadwinner. Something similar
occurs upon retirement, if the family income is
an important role in economic and social
restricted to social security benefits.
development of the country. Through a wide range of products, the segment provides
Society can also count on the option of funeral
protection to individuals and their families,
insurance, in the event of the death of the
preserving them from the financial impact
policyholder, which provides financial support
and funeral services, including documentation, certificates, etc.. The full benefit provided by
Therefore, the benefits provided by the Personal
the amount paid to the beneficiaries upon the
insurance segment go far beyond the amounts
death of the policyholder is even more difficult
paid out by the insurance companies and open
to gauge when the family was economically
supplementary pension funds to participants,
dependent on that person.
policyholders, pensioners and beneficiaries, who in 2012 received R$ 8.2 billion, 14% more
The range of personal insurance coverage also
than the amount paid out in 2011.
includes protection in the case of serious illnesses, injury, hospitalization and loss of income due to
The amounts paid reduce the impact on the
unemployment or inability to fully perform a
household budget of the death or disability of
remunerated activity. Indemnification facilitates
access to treatment dedicated to improving the
The market also offers specific coverage
policyholderâ€™s quality of life, as well as providing
aimed at reimbursing medical, hospital and
financial support to dependents.
dental expenses for accident victims, up to the contractual limit â€” in addition to daily
Similarly, the benefits provided to policyholders
coverage for hospitalization, limited to the
in the event of disability are not limited to the
amount paid out. In such circumstances, besides the physical and emotional consequences,
The insurance safety net also provides coverage
in most cases the new situation to be faced
of unemployment and loss of income, aimed
exacerbates the family's financial situation.
at replacing earnings, according to the period and amounts determined in the contract. This
Hence, the inability of the disabled to earn
benefit is of particular value to self-employed
their own income through work is added to
professionals, who are not entitled to social
the cost of long-term treatment. So, in addition
security coverage of sick leave, as well as
to financial support for the family, the amount
the underprivileged, who suffer a direct and
paid facilitates access to medical and hospital
immediate impact on the family when the
breadwinner has an accident that prevents him
equipment, so as to improve the quality of life
from practicing his profession.
of the policyholder and, in the event of serious illness, may be a source of funding to cover the cost of any treatment.
Benefits / Indemnities Personal Segment
10,0 8,2 8,0
Category Personal Insurance
Combined coverage The
in the event of the death or disability of the
combined coverage through specific products
policyholder, and may even provide for the
that, in addition to generating positive external
payment of an amount to facilitate the beginning
effects for the economy, serve better the
of professional activities, such as renting an
demand for protection of each individual. One
office, the purchasing of materials and specific
of these is credit life insurance, which combines
equipment, among other items.
cover in the event of death or disability and may include loss of income or unemployment.
This product provides additional peace of mind
children, adolescents and adults, the Personal
for the lender by guaranteeing the settlement
insurance segment plays an important role in
of the policyholder’s financial commitments,
providing supplementary income, particularly
thereby contributing to the continued socio-
for the elderly, which is especially important
economic development of the country.
to the population segment that has retired on
a public pension. For
insurance, which is mandatory — even in the
Often, this supplement enables retirees to
federal government’s Minha Casa Minha Vida
maintain their private health care plans, thereby
(My Home, My Life) program — and makes it
taking pressure off the public hospital network.
possible to keep down the interest rates charged
It is important to note, in this respect, that most
to borrowers. Insurance fulfills an important
workers, when they retire, no longer receive
social and economic function, by ensuring the
the employer's contribution to their private
settlement or amortization of the debt in the
company health plan.
event of the borrower’s death or disability. And if the company plan does not allow retirees In education, in another clear example of a
to remain on the plan following termination of
virtuous return to society, the market offers
employment, the situation is even worse, forcing
education insurance, which guarantees the
them to seek individual plans, whose payments
funding of students’ educational expenses
are calculated according to age group.
Projects geared to the future life
To fulfill the aspirations of the consumers of
insurance plans, whose primary objective is
bringing together in one product both risk and
to provide a pension supplement, also enable
life coverage, the market offers total mixed
projects geared to the future, such as the cost
insurance, which provide a comprehensive level
of the childrenâ€™s education and/or dependents,
of protection associated with personal financial
and asset planning.
life, the acquisition of property and opening In such insurance, the contractual amount is
oneâ€™s own business.
paid to the beneficiary in the event that the It also enables policyholders to deal with
policyholder dies during the period covered,
unexpected events, such as the cost of medical
and if they survive the contractual period, they
treatment, and is essential for those who are
will get back a portion of the amount paid
faced with the disruption of their income flow.
during the period, plus interest, as specified in the contract.
Once again, it is clear that the protection of
Finally, the main service provided to society
economy as a whole goes far beyond the
amount paid out by the insurance companies
tranquility and quality of life, which is hard to
and open supplementary pension plans to
gauge, but has been a desire of humanity
beneficiaries of such plans.
de sistemas de gestão que incorporam os
SUPPLEMENTARY Health Segment Maintain the rate of growth in the number of beneficiaries and increase the attendances. Another effect of the country’s economic growth
is that the number of Brazilians who have
at FenaSaúde affiliates, an increase of 12%
access to supplementary health care continues
compared to the same period of the previous year
to rise every year. In the third quarter of 2012,
— more than 36 million medical appointments
the number of beneficiaries increased by 5.3%
and 21 million appointments or sessions with
compared to the same period of the previous
other health professionals.
year. For the FenaSaúde affiliates, the growth over the same period was 8.4%.
Hospital admissions totaled 853,000, mainly for surgical procedures (42%), followed by clinical
Over 90% of beneficiaries are in regulated
internments (37%) and obstetric internments
plans, with all the coverage guaranteed by Law
(13%). In cases selected by the National
no 9,566/98. Only 2.6 million are in old plans
Health Agency (ANS) for statistical control and
— half of them in group plans. The southeast
epidemiological monitoring, there were 30,000
accounts for 76% of the people in medical and
(6%) hospitalizations for respiratory diseases,
dental plans in Brazil.
43,000 (5%) for neoplasty and 30,000 (4%) for circulatory diseases.
In the first half of the year, there were more than 157 million occasions recorded when
In mental health there was continual increase in amount of medical care: more than 1.4 million appointments and sessions with psychiatrists, psychologists and occupational therapists. This was a 28.5% increase compared to the same period of the previous year, when there were 1.1 million occasions when medical attention was given. The number of appointments with psychologists registered the greatest increase (33.4%), followed by psychiatry (12.7%) and occupational therapy (1.7%).
Sources and Uses of Funds The revenue of the private health plans — for beneficiaries of FenaSaúde affiliates — in the first nine months of 2012 was R$ 27.6 billion, representing 39% of all the supplementary health market revenue during the period. Of that total, R$ 26.7 billion covered the various expenses of the operators (healthcare, administrative, marketing and taxes) and R$ 932 million comprised the operating results of the affiliates — 3.4% of the revenue. The funds allocated to covering expenditure - equivalent to 96.6% of the revenue - were used as follows: ▪ R$ 22.6 billion (81.8% of revenue) for the cost of healthcare expenses, to pay for the professional services and to the health establishments; ▪ R$ 4.2 billion (14.9% of revenue) for the other expenses incurred by the operators (administrative, marketing and taxes).
Until the third quarter.
Origins and uses of the funds
Taxes Operating result
Source: Financial statements of the operators/ANS - Collected in November, 29 th, 2012.
Healthcare spending consumed 81.8% of the revenue, which means that for every R$ 100 received in the form of monthly payments on the plans, nearly R$ 81.80 went towards defraying the expenses of the beneficiaries for the provision of medical and dental care. The other expenses consumed R$ 14.90 of every R$ 100 received. The difference between revenue and expenses was the operating result of the operators (R$ 932 million), funds that provide a return to the investors and finance future investments. It should be pointed out that for every R$ 100 received, only R$ 3.40 went to remunerate the investors.
Origins and uses of the funds
Technical provisions of the FenaSaúde affiliates Over the last five years, the balance of technical provisions by the affiliates has increased by 95%, which demonstrates the sector’s commitment to solvency and sustainability in benefit of the quality of services provided to society.
Insurance company spacialized in health
Group dentistry Total
Source: Financial Statements of Operators/ANS – Obtained on November 29, 2012. Notes: ¹ Calculation of the technical provisions is as follows: 211_technical provisions for health care (current liabilities) + 2311_technical provisions for health care (long-term liabilities) ² Amounts relate to the 3rd quarter of 2012. ³ As from 2012 there was a change in the way the technical provisions are calculated, as follows: 211_technical provisions for health care (current liabilities) + 2311_technical provisions for medical-hospital care (non-current liabilities) + 2312_technical provisions for dental care (non-current liabilities).
Beneficiaries of medical plans Health plan beneficiaries, by type of cover and plan healthcare segment, according to the time and type of plan. FenaSaúde - June 2012
Time and kind of agreement
Medical care, dentistry included or excluded
Total medical, odontological excluded
Hospital and outpatient
Source: Beneficiaries Information System – ANS | MS – Obtained on June 31, 2013. Notes: ¹ The term "Beneficiaries" refers to health plan associations. There may be more than one association for any given individual. ² Includes hospitalization plans, with or without obstetrics.
Medical plan beneficiaries, (with or without dental care) by type of cover, time and type of plan, according to region
FenaSaúde - June/2012
Medical Care (dentistry included or excluded) Large regions and Federation Units
Rio Grande do Norte
Medical Care (dentistry included or excluded) Large regions and Federation Units
Rio de Janeiro
Rio Grande do Sul
Mato Grosso do Sul
FU not identified
Source: Beneficiary Information System – ANS | MS – Obtained on June 31, 2013. Notes: The term "Beneficiary" refers to health plan associations. There may be more than one association for any given individual.
Beneficiaries of exclusive dental care plans, by type of cover, time and type of plan, according to region
FenaSaúde - June/2012
Solely odonto logical Large regions and Federation Units
Rio Grande do Norte
Solely odontological Large regions and Federation Units
Rio de Janeiro
Rio Grande do Sul
Mato Grosso do Sul
Source: Beneficiaries Information System – ANS / MS – Collected in June 30 th, 2012.
Note: “Beneficiaries” refers to bounds to the health plans, and may include several bounds for a same person.
Medical attention provided Number of events¹ at FenaSaúde affiliates, by type
Insurance company specialized in health
Medical care, dentistry included or excluded
Hospital admissions Further outpatient care services2
Source: Product Information System - ANS | MS - Obteined in September 25, 2012 Notes: ¹ Does not include the exclusive dental care plans. ² Other outpatient care: appointment/session with physiotherapist, phonoaudiologist, nutritionist, occupational therapist, psychologist.
Number of medical appointments at FenaSaúde affiliates, by type
Allergy and Immunology
Gynaecology and obstetrics
Source: Products Information System – ANS / MS – Collected in September 25th, 2012. Others: Appointments provided in emergency room and further outpatient appointments.
Number of events at FenaSaúde affiliates, by type 1st semester/2012
Insurance company specialized in health
Nuclear magnetic resonance
Oncotic cervical / vaginal cytology diagnosis procedure, in women from 25 to 59 years old
Dual x-ray absorptiometry
Thranstoracic doppler echocardiography
Endoscopy – high digestive tract
24 hours holter
Dynamic Renal Scintigraphy
Faecal occult blood test
Total abdominal diagnostic ultrasound
Lower abdominal diagnostic ultrasound
Upper abdominal diagnostic ultrasound
Morphological obstetric ultrasound
Event Complementary examinations
Bronchoscopy, biopsy included or excluded
Mammography for women from 50 to 60 years old
Insurance company specialized in health
Appointments / sessions with speech therapist
Appointments / sessions with nutritionist
Appointments / sessions with occupational therapist
Appointments / sessions with psychologist
Intra-uterine contraceptive device (DIU)
Event Other outpatient care services Appointments / sessions with physiotherapist
Admission System Hospital
Source: Products Information System â€“ ANS / MS - Data from the 1st semester of 2012 - Collected in September 25th, 2012.
Health care – number of events
Child care – hospital Admission from 0 to 5 years old due to respiratory diseases
ICU admissions in the neonatal period
ICU admissions in the neonatal period for up to 48 hours
Woman care service – hospital Natural childbirths
Causes selected for admission Neoplasia
Female breast cancer
Surgical treatment for female breast cancer
Surgical treatment for cervix cancer
Colon and rectum cancer
Surgical treatment for colon and rectum cancer Prostate cancer Surgical treatment for prostate cancer
854 1.141 832
Admission due to diabetes mellitus
Circulatory system diseases
Admission due to acute myocardial infarction
Event Admission due to hypertensive disease Congestive cardiac failure
Total 5.116 499
Admission due to cerebrovascular disease
Cerebral vascular accident
Respiratory system diseases
Chronic obstructive pulmonary disease
Surgical procedures Bariatric surgery
Femur fracture (60 years old or above)
CDI (Implantable Cardiac Defibrillator) implant
Source: Products Information System â€“ ANS / MS â€“ Data from the 1st semester of 2012 - Collected in September 25th, 2012.
CAPITALIZATION Segment The swelling of social class C has created opportunities for the sector, which has been working to include these Brazilians who moved up the social pyramid, by offering them new products. In 2012, the Capitalization segment turned in
Raised to a prominent position in the preference
one of the best results in recent years. Over
of Brazilians — behind only the popular
the course of the year, the sector injected
savings account, according to an independent
R$ 10.6 billion into the economy in the form of
survey by Fractal Institute, of São Paulo — the
final and early redemptions and paid out the
savings bonds have been adjusted to meet
equivalent of R$ 3.5 million per working day
the new demands of society, with improved
communication and after sales procedures, including support from the ombudsmen, as well
Reserves reached R$ 22.5 billion, up by 13.9%
as the traditional customer care services (SAC).
in relation to the previous year, while revenue increased by 18%, to a total of R$ 16.6 billion. The
result was even more significant because it took
(FenaCap), has been working alongside its
place during a period that saw the international
affiliates to ensure maximum transparency
economic crisis deteriorate, the effects of which
were felt in the Brazilian economy.
and efforts to make the characteristics of The fact is that, in addition to consuming more,
the securities, the public for whom they are
stimulated by the policies of expanding income
intended and the benefits they offer increasingly
and credit, people also created more reserves,
clear. One of the federation’s objectives is to
thereby setting up a positive outlook for
explain to society that capitalization products
should not be considered investments, and that they are therefore unsuitable for those seeking short-term profitability. The effort to get closer to the consumer included the launching of the Key Points of Capitalization, a set of booklets that explain the types of products sold and their main characteristics. The publication was launched in 2012, at the 3rd Consumer Conference, which celebrated the 21st anniversary of the introduction of the Brazilian Consumer Protection Code. In another initiative, the organization overhauled its website, which now provides a comprehensive and detailed set of questions and answers to assist those seeking to understand the rules that govern the sector and the rights and obligations of the savings bond companies and consumers.
Reserves | Capitalization Bonds
em R$ million
Draws and redemptions During 2012, a total of 9.7 billion savings bonds were redeemed, for the total sum of R$ 10.6 billion. In the sweepstakes, 899.000 savings bonds worth R$ 841 million were awarded as prizes.
Payment to society
Bonds surrendered and drawn Bonds Bonds surrendered Bonds drawn Total
( % )
Favorable environment The improvement in Brazilian employment
The challenge now is to expand the policy of
and income explains, in large part, the positive
promoting wealth accumulation and stimula-
results shown by the capitalization segment in
ting the conscientious use of money, in order to
2012. The rise of a huge population contingent
create a protection mechanism and secure the
into social Class C created outstanding market
gains achieved by the emerging classes.
conditions and opportunities for the segment,
The continual and sustainable development
which has been working to include these
of Capitalization presumes the possibility of a
Brazilians who moved up the social pyramid, by
surplus in household budgets and the existence
offering them new products.
of consumers willing to create reserves for the
medium and long terms.
Coordination and production:
Editorial coordination: Ă‚ngela Cunha Texts and editing: Vania Mezzonato Revision: Fani Knoploch Translation: Insight Language
Coordination and graphic design