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Social

BALANCE SHEET Brazilian Insurance Market

2012


COMMITMENT to changing society For the Brazilian insurance market, in 2012, sustainability was no longer merely an ideal but became one of the main banners driving its performance. Examples include participation in the Rio+20 Conference; the prizes for market initiatives geared towards sustainability during the second edition of the Antonio Carlos de Almeida Braga Innovation in Insurance Awards; the signing of the Principles for Sustainable Insurance (PSI), a finance initiative of the United Nations Environment Program (UNEP); incorporating the PSI parameters into the Memorandum of Understanding signed in 2009 and extended in 2012, with guidelines aligned with the PSI; a review by a special committee to monitor the adopting of these principles and propose sustainable development action plans; the holding of the 48th seminar of the International Insurance Society (IIS) and the PSI seminar “From Theory To Practice”, where CNseg reaffirmed the commitment of the Brazilian insurers to the role of driving good sustainability practices, as well as encouraging its stakeholders to engage in the conscientious consumption of insurance products. A survey carried out by CNseg, involving 92 companies that represented around 80% of the industry’s revenue, showed that 59% have a department for action relating to social responsibility and/or sustainability, 67% have a Code of Ethics and Professional Conduct and 43% have developed internal programs devoted to volunteer work. Moreover, 71% of the companies in the survey have supplier hiring policies and 63% have procedures for monitoring suppliers/service providers. Of those, 21% conduct annual inspections as part of their monitoring procedures; 18% on an annual basis and 4% on a monthly basis. Customer relations are now of strategic importance to the sustainability of the insurance industry in Brazil. The establishment of the insurance ombudsman is a clear sign of the market’s growing maturity. The Guide to Accessing the Insurance Market Ombudsmen, issued in 2012, is a tool that lends transparency to the relationship between insurers and consumers and helps in matters of reconciliation. It is a market whose total permanent investments and company net worth are equivalent to almost 13% of Brazil's GDP and that employs more than 31,000 people, thus playing a fundamental role in driving sustainable and inclusive economic growth and the development of a more humane and less unequal society. CNseg is sure that the insurance approach to sustainability is of paramount importance, both to other corporate sectors and to society as a whole. And it is aware of the need to address the matter in economic, social and environmental terms. Based on these parameters and the commitment to transforming society, CNseg has taken advantage of its position as the highest entity in the insurance market hierarchy to raise company awareness of the importance of sustainability.


The introduction of microinsurance, a tool for furthering social inclusion and an option to boost economic growth and human development, is one of the activities on the insurance market sustainability agenda. The Estou Seguro (I'm Insured) project, the second stage of which was implemented during 2012 in Rio de Janeiro’s Morro Santa Marta district, is an endeavor to foster the socio-economic inclusion of the low-income population and reduce the vulnerability of millions of families. In the Human Resources field, companies in the Brazilian insurance market are making every effort to develop a personnel management policy focused on social justice and are investing in providing training, medical and dental insurance, group life insurance, supplementary pensions, daycare, and recreation for their employees, as well as encouraging the dissemination of sustainability practices, thereby contributing to the well-being of their families, which, according to research, includes a total of 22,000 dependents. Despite feeling optimistic, one cannot afford to become complacent, because we must strive to keep up with the increasingly rapid changes that the modern world brings. We need to push the boundaries further, communicating our values to more people and creating more opportunities for development. However, we can be sure that the commitment to transform the society in which we live is present in everything that CNseg does. Helping to build a more just and sustainable society is part of our planning for the short, medium and long term.

Jorge HilĂĄrio GouvĂŞa Vieira President | CNseg 2010-2013


1

What is Sustainability? 10 Sustainability: a strategic approach 12 Sustainable management systems 15 Microinsurance; social macro-protection 16 Estou Seguro Project 17 Estou Seguro Truck Driver Game

2

Launching of the PSI 22 Worldwide launch of the PSI 26 The international UN-led movement 31 Aligning the Memorandum of Understanding with the PSI 32 Principles of the Memorandum of Understanding

3

CNseg signs up 36 CNseg, one of the PSI supporting institutions 38 The mission of the Sustainability Committee

4

Corporate Governance Model 42 Corporate governance: no turning back 44 Ombudsmen: transparency in consumer relations 46 Code of Ethics and Professional Conduct 47 Training professionals for the market 49 Higher education

5

The Consumer’s role 52 Promoting sustainable consumption 55 Client focused market activities 56 New middle class inspires financial education projects 57 International partnerships


Social Responsibility 60

Social responsibility and sustainability incorporated into insurance management

62

Survey to gauge company commitment to sustainable social work

77

7

Company activities

Insurance and Development 154 Figures showing the insurance market’s decisive role in the country’s socio-economic success 155 Insurance payments to Society 156 Growth 158 Family income and assets 164 Reserves underpin sector strength 167 Resources paid in taxes and social contributions 170 Asset structure 172 Human Resources 175 Investment in personnel management 180 Companies and their employees

8

Sector Segments 194 Sector segments 196 General Insurance segment 198 DPVAT: the traffic insurance 206 Personal segment 210 Supplementary Health segment 224 Capitalization segment

UMMAR

6


1 What

is

SUSTAINABILITY

?

How insurance fits into this concept, the adoption of sustainable management systems and socially oriented activities within the insurance market.


de sistemas de gestão que incorporam os

Sustainability: a STRATEGIC approach A sustainable activity is one that does not cause

financial and investment flows and long-term

damage to the environment or to people and

vision necessary for sustainable development,

that manages to remain economically healthy.

if they embrace the concept of sustainability in

The United Nations sees sustainability as the

their commercial operations.

kind of development that provides solutions to current necessities without compromising the

Sustainable insurance is a strategic approach

ability to serve future generations, seeking to

whereby all the activities in the insurance value

preserve the planet’s social, environmental and

chain, including interaction with the public,

economic balance. The development that is

are conducted in a responsible and prudent

expected caters to human well-being, respects

manner, involving the identification, assessment,

that natural resources are finite and reconciles

management and monitoring of the risks and

growth with social justice.

opportunities in relation to environmental, social and governance (ESG) issues.

With the total volume of premiums amounting to

over

US$

4

trillion

and

more

than

By

preventing

and

mitigating

risk,

the

US$ 24 trillion in managed assets, the insurance

insurance market helps to protect society,

companies operating around the world —

encourages innovation and supports economic

including those in Brazil — can help induce the

development. These contributions are essential


for the efficient and sustainable functioning

presenting a threat to the world’s natural assets,

of society. The market is also responsible for

which are becoming increasingly scarce, and

providing reliable, high quality products and

jeopardizing the future of all life on the planet.

services that are aligned with the desires of the customers and business partners, in order

The insurance industry’s position of leadership in

to facilitate the effective understanding and

understanding and managing risk has enhanced

management of the risks.

the ability to detect warning signs, thereby providing an important system of prevention for society and for the sustainability of the planet. By preventing and mitigating losses, spreading

The development that is expected caters to human wellbeing, respects that natural resources are finite and reconciles growth with social justice.

the risk among a variety of players and acting as an important investor, the insurance market has protected lives, molded markets and supported economic development. Therefore, the fundamental role of the insurance industry in sustainable development is not a matter of choice, but strategy of life, in the broadest sense. The message is clear: insurance companies are sending out signals regarding the risks arising

The planet is facing increasing challenges in

from a wide range of environmental, social and

the three spheres of environmental, social and

governance issues — involving climate change,

governance issues. The scenario of change

loss of biodiversity and the degradation of

presents a variety of risks that are complex

ecosystems, water scarcity, poverty and health

and interconnected, but also represent new

risks, an aging population and corruption.

business opportunities for the sector, since the role of insurance companies is precisely to

Guiding the global economy along a sustainable

identify and assess new and emerging risks. No

path and establishing a new global compact

other economic sector takes such a meticulous

for sustainability are viable options for the

long-term view of the future. Insurance is

consolidation of a strong and supportive

the protection provided to individuals and

economy that will set a new pace for sustainable

businesses and needs to consider the three

and inclusive economic growth and will reflect

dimensions of sustainability in the assessment

the true value of nature and human capital.

and underwriting of risk, the claims handling

This new world order will come at a price and we

procedures and the investing of reserves.

will have to pay a premium to ensure it comes to fruition — a price that will involve taking

It is no coincidence that the insurance approach

collective action and making transformational

to sustainability is of fundamental importance

long-term investments.

both to other economic sectors and to society as a whole. After all, the risks are growing rapidly,

chapter

1

11


SUSTAINABLE management systems The principle of 'one for all, all for one', which

Addressing the ESG factors is fundamental to

governs the sharing of risk in the insurance

good corporate governance and they need to

business,

collective

be approached through systematic integration

understanding and management of risk can

that enables the companies in the insurance

help to bring new opportunities to light and

sector to sustain their economic activity and

deal with the new challenges they present.

play their role in developing a sustainable

has

shown

that

the

global economy that promotes job creation and The evolution of the market and the overriding

real and inclusive long-term growth.

need for corporations to adopt positions that are sustainable leads one to believe that the

In this respect, the ESG factors are important to

same principle should be used to calculate and

company operations both in the underwriting

address the global systemic risks presented by

of

environmental, social and governance (ESG) issues.

since the long-term systemic global risks

risk

and

in

institutional

investment,

imposed by these factors can jeopardize the These matters can no longer be treated using

solvency of a company and economic health

peripheral approaches, since the path to be

of the sector.

taken towards a green economy needs to be shared by all the parties, so that all are part

In a competitive and highly regulated market,

of the same solution and are able to benefit

this is a task that poses great challenges.

collectively from the results.

In the environmental field, in addition to


chapter

1

13

complying with the prevailing legislation and

To

the requirements for carrying out insurance

companies must deliver products and services

activities, companies have to ensure that

at reasonable prices, operate within the law,

their activities cause as little inconvenience

negotiate fairly and transparently with suppliers,

as possible to life in their neighborhood,

and ensure that the customer receives a product

recycle and properly dispose of the waste

or service that is in keeping with the price

produced on their premises, monitor water and

they are paying.

energy

consumption

and

support

address

the

governance

dimension,

local

environmental initiatives.

The insurance market — whose main activity is managing risk — should take the lead in

The social dimension means that employees

understanding a rapidly changing risk scenario

receive fair wages and decent treatment, that

and rigorously and innovatively address the

health and safety conditions in the workplace

global sustainability issues. The escalation in

are adequate, that everyone has access to the

environmental, social and governance problems

same opportunities — regardless of color,

has been very fast and requires collective action

gender, religion, etc. — and that suppliers are

and long-term solutions.

chosen on the basis of environmental, social and economic criteria and are encouraged to disseminate sustainability practices.


51


1

15

chapter

MICROINSURANCE, social macro-protection The situation of the low-income populations

inclusion

is now a global concern – because of the

economic growth and human development.

humanitarian issues and the social, economic

This is coverage that provides protection for

and environmental consequences brought about

those people who are most frequently exposed

by inequality and extreme poverty. The subject

to risks such as accidental death, illness, loss

has mobilized people and companies in all

of property or crops, due to their greater

areas in search of solutions that simultaneously

social vulnerability.

and

an

option

for

promoting

promote poverty reduction and social inclusion. The issue has been aggravated by the ongoing

The aim of microinsurance is to serve this

effects of climate change, whose impact on

market, at accessible cost — to ensure that

socially vulnerable areas tends to be even

payments are met — minimum documentation

more devastating.

requirements and using alternative distribution channels to reach low-income populations.

In addition to the social and economic losses they impose on the poor, these events generate

An IBGE (Brazilian Institute for Geography and

a series of extraordinary expenses for the

Statistics) survey shows that there are millions of

government, whose resources could be used

Brazilians earning up to three minimum wages

more productively if there were mechanisms

who do not have any insurance coverage. And

that would provide adequate protection to

Susep (Private Insurance Agency), the industry

those population segments.

regulator,

estimates

that

these

potential

customers, numbering around 100 million, During the last decade in Brazil, the social gains

will be reached by microinsurance in the

made by a large proportion of the population

next few years.

have brought them access to credit, through financial institutions, and these Brazilians have

To

demonstrated their ability to undertake and

contribute to the social inclusion of this

hold to commitments. However, despite facing

population, the insurance market and the

multiple risks, these people do not have any

regulatory agency undertook a joint effort that

formal insurance protection — and continue to

led to the drawing up of a regulatory framework

manage their losses through personal savings,

for microinsurance, allowing companies to

emergency loans and social safety nets; tools

operate in this new line of business.

that are unable to provide adequate protection. This is an ideal scenario for the development of microinsurance, which is a tool for social

make

this

mega-business

viable

and


Estou SEGURO Project One of the initiatives on the insurance market

The project involved a socio-economic survey

sustainability agenda is the I'm Insured project,

of the local population and an intensive

aimed at building awareness among the

communication and education effort. A survey

low-income population of the importance of

of 608 community residents, at the time the

insurance and providing financial education for

pilot project was launched, indicated that 87%

needy communities, with the focus on insurance,

of the local population had never considered

which represents a decisive step in the efforts

taking out insurance, due to lack of information

towards the social and economic inclusion of

or because of the cost.

the lower-income population and reducing the vulnerability of millions of families with regard

In order to present the benefits of having insu-

to insurable events, by means of microinsurance.

rance, the I’m Insured communication activities include some creative initiatives, such as a

Devised by CNseg, in partnership with the IETS

short video, street theater, radio spots in the

(Institute for Studies on Labor and Society),

form of a radio drama, and a samba competi-

the National School of Insurance and the ILO

tion, all involving the active participation of the

(International Labour Organisation), the project

community. Under the project, some commu-

was launched in 2009, at the Morro Santa Marta,

nity members were trained and qualified to

in Botafogo, the first slum in Rio de Janeiro to

act as microinsurance brokers. The initiative of

receive a UPP (Police Pacification Unit), in 2008.

mobilizing the market to promote microinsu-

The initiative attracted the interest of 17 major

rance earned CNseg the title of Entity of the Year

Brazilian insurance companies.

at the 13th edition of the Performance-Coverage Awards, in 2010. The first phase of the project was completed in mid-2011. The second phase was begun in July 2012 and used the language of the circus to spread information about the importance of insurance and risk management, with performances by the Carroça de Mamulengos troupe

of

acrobats

and

plays

by

the

OsMartha group of actors, made up of Santa Marta residents. Throughout the second phase of the project, surveys have been carried out to gauge the public’s assimilation of the content and provide feedback for the insurance companies to learn about the wishes and needs of the new consumers.


1 capĂ­tulo chapter

Estou Seguro TRUCKER Driver Game December 2012, in a new initiative to promote financial education for the population, saw the launching of the Estou Seguro Truck Driver Game electronic game, developed in partnership with Guanabara Games. With this activity, CNseg bet on the attraction that games hold for children and adolescents, in order to disseminate the insurance culture. The aim is to build awareness among children and adolescents about the importance of day-to-day risk management, through an enjoyable educational experience regarding insurance. Two interactive totems were installed in the Insurance House — a space created for insurance market interaction with the residents of Morro Santa Marta, who are able to use the totems free of charge. Children and adolescents are able to participate in championships organized by the I’m Insured project team and compete for attractive prizes. What is more, the game is distributed on flash drives for installation on personal computers and will soon be available on the Internet for widespread access.


Microinsurance is a tool for social inclusion and an option for promoting economic growth and human development.

Morro Santa Marta


chapter

1

19


2 Launching

of the

PSI

The Principles for Sustainable Insurance, the international UN-led movement and the Memorandum of Understanding.


CNseg President, Jorge Hilário Gouvêa Vieira, at the PSI launch

Worldwide launch of the PSI The global

launch of the Principles

for

CNseg (Brazilian Insurance Confederation), the

Sustainable Insurance (PSI), formulated under

official sponsor of the PSI launch, signed the

the United Nations Environment Programme

Terms of Agreement to the principles, along with

Finance Initiative (UNEP FI), took place in

33 insurance companies from around the world

Rio de Janeiro, in June 2012, during the 48th

— including four Brazilian companies: Bradesco

Annual Seminar of the International Insurance

Seguros, Itaú Unibanco Seguros, Mongeral

Society (IIS), which was held to coincide with

Aegon Seguros e Previdência and Sul América

the United Nations Conference on Sustainable

Seguros. As an institution that is supporting

Development,

the PSI, CNseg has committed to disseminating

known

as

Rio+20.

This

is

considered to be a significant development in the worldwide movement to build a green economy and confirms the global insurance market’s commitment to sustainability.

them in the local market.


23

Considered to be a significant development in the worldwide movement to build a green economy, it confirms the global insurance market’s commitment to sustainability.

Since the PSI were launched, partnerships have been set up with universities and research institutes to provide the public with information

companies can play in favor of the sustainability of the planet. For CNseg, adherence by Brazilian insurance companies to the principles will provide a

stimulus

for

everyone

to

follow

the

same path, making the Brazilian insurance The principles are intended to guide risk

sector

management

sustainability practices.

instruments

environmental,

social

in and

support

of

a

worldwide

example

of

good

governance a

By the end of 2012, the Principles for Sustainable

six-year process promoted by UNEP FI that can be

Insurance had been signed by companies in the

summarized as four basic goals, involving a global

following countries: Japan, New Zealand, the UK,

action plan to develop and expand insurance

Spain, the Netherlands, France, Norway, Greece,

risk management and innovative solutions.

South Africa, Canada, Australia and Brazil.

sustainability.

This

commitment

follows

Representatives of 29 foreign companies, four Brazilian ones and CNseg sign the PSI Terms of Agreement

chapter

which is a significant role that the insurance

2

about the risks that affect their daily lives —


socie gove gov The three pillars of

SUSTAINABIL in

insurance

are :

envir


ety society ernan vernance

LITY

ronment


The international UN-led MOVEMENT The development of the Principles for Sustainable

500 representatives of senior management

Insurance (PSI) was discussed between 2006 and

in the insurance market, government and

2009 under the United Nations Environment

regulatory agencies, intergovernmental and

Programme Finance Initiative (UNEP FI), which

non-governmental organizations, commercial

conducted a series of researches seeking to

and industrial associations and the academic

identify the insurance risks and opportunities

and scientific communities.

associated

with

environmental,

social

and

governance (ESG) issues.

The aim was to obtain international input on the draft principles and make it possible to determine

In the period between completing the research

sustainability principles for the world insurance

and early 2011, there was a long process of

market that would be capable of catalyzing and

deep discussions surrounding the drafting of

amplifying transformational change, tailored to

the principles. This work was supervised and

the needs and aspirations of the insurance sector

administered by various UNEP FI member

and the consumers it serves.

institutions, insurance market supervising entities and the secretariat of the UNEP Finance Initiative.

The

discussions

led

to

the

defining

of

four comprehensive Principles for Sustainable That same year, the discussions were extended

Insurance.

throughout Africa, Asia, Europe, Latin America and the Caribbean Region, the Middle East

Inspired by the Principles for Responsible

and North Africa, North America and Oceania,

Investment (PRI), launched by UNEP FI in 2006,

through

were

which brought together more than 560 global

attended by UNEP FI — as well as more than

investment institutions who committed to the

consultation

meetings

that


capítulo chapter

2

27

inclusion of ESG factors in their investment

The PSI Initiative

decisions and ownership practices, the PSI

Set up to promote the worldwide adoption and

form a framework for the insurance market

implementation of the Principles for Sustainable

that includes investment management within

Insurance, the PSI Initiative is administered by

its scope and complement the goals of the UN

UNEP FI and is integrated within its governance

Global Compact’s principles, which promote

structure. The administration is performed

the adoption of sustainable business practices

directly by a board made up of representatives

across all market sectors.

of the insurance market signatory institutions and of UNEP.

The PSI form a framework for the insurance market that includes investment management within its scope and complement the goals of the UN Global Compact’s principles.

Insurance market board members will be elected by the signatory institutions — and should include representatives from Africa, Asia, Europe, Latin America and the Caribbean Region, the Middle East and North Africa, North America and Oceania. The board will preside over the Annual General Meeting of signatories, when issues relating to the PSI Initiative will be discussed and decided upon by the signatories.


he 4


RINCIPLE

1

We will embed in our decision making environmental, social and governance issues relevant to our insurance business.

Possible actions Company strategy ▪ Establish a company strategy at the Board and executive management levels to identify, assess, manage and monitor ESG issues in business operations. ▪ Dialogue with company owners on the relevance of ESG issues to company strategy. ▪ Integrate ESG issues into recruitment, training and employee engagement programs.

Risk management and underwriting ▪ Establish processes to identify and assess ESG issues inherent in the portfolio and be aware of potential ESG-related consequences of the company’s transactions. ▪ Integrate ESG issues into risk management, underwriting and capital adequacy decisionmaking processes, including research, models, analytics, tools and metrics.

Product and service development ▪ Develop products and services which reduce risk, have a positive impact on ESG issues and encourage better risk management. ▪ Develop or support educational programs addressing risk, insurance and ESG issues.

Claims management ▪ Respond to clients quickly, fairly, sensitively and transparently at all times and make sure claims processes are clearly explained and understood. ▪ Integrate ESG issues into repairs, replacements and other claims services.

Sales and marketing ▪ Educate sales and marketing staff on ESG issues relevant to products and services and integrate key messages responsibly into strategies, campaigns and communication channels. ▪ Make sure product and service coverage, benefits and costs are relevant and clearly explained and understood. ▪ Integrate ESG issues into investment decision making and ownership practices (e.g.: by implementing the Principles for Responsible Investment).


2

We will work together with our clients and business partners to raise awareness of environmental, social and governance issues, manage risk and develop solutions.

Possible actions Clients and suppliers ▪ Dialogue with clients and suppliers on the benefits of managing ESG issues and the company’s expectations and requirements regarding ESG issues. ▪ Provide clients and suppliers with information and tools that may help them manage ESG issues. ▪ Integrate ESG issues into tendering and selection processes for suppliers.

3

We will work together with governments, regulators and other key stakeholders to promote widespread action across society on environmental, social and governance issues.

Possible actions Governments, regulators and other policymakers ▪ Support prudential policy, regulatory and legal frameworks that enable risk reduction, innovation and better management of ESG issues. ▪ Dialogue with governments and regulators to develop integrated risk management approaches and risk transfer solutions.

Other key stakeholders ▪ Dialogue with intergovernmental and non-governmental organizations to support sustainable development by providing risk management and risk transfer expertise. ▪ Dialogue with commercial and industrial associations to better understand and manage ESG issues across markets and geographical regions. ▪ Dialogue with academia and the scientific community to foster research and educational programs on ESG issues in the context of the insurance business. ▪ Dialogue with the media to promote public awareness of ESG issues and good risk management.


4

We will demonstrate accountability and transparency in regularly making public disclosure of our progress in implementing the principles.

Possible actions ▪ Assess, measure and monitor the company’s progress in managing ESG issues and proactively and regularly disclose this information to the public. ▪ Participate in relevant disclosure or reporting frameworks. ▪ Dialogue with clients, regulators, rating agencies and other stakeholders to gain mutual understanding on the value of disclosure through the principles.


33

Memorandum of Understanding had already

practice

established

a

number

of

initiatives

aimed

principles

and

socially

and

at incorporating into the value chain the

environmentally responsible lines of action for

government

sustainability

the insurance market, thereby strengthening

principles undertaken in 2009, when CNseg

the sector’s position in promoting a sustainable

and the insurance sector unions in the states

world, with respect for the environment and the

of Rio de Janeiro and Espírito Santos signed

inclusion of all segments of society.

guidelines

and

a Memorandum of Understanding with the Ministry of the Environment. Since then, the

Even before the launching of the PSI, which took

commitment to sustainable values and initiatives

place last year, to coincide with Rio+20, the UN

has been gaining ever more prominence

Conference on Sustainable Development, CNseg

in the management and operations of the

had commissioned a survey by BSD Consultoria

country’s insurance companies — although the

to gauge the level of alignment and commitment

consolidation of sustainable policies implies

to the Memorandum of Understanding among

that there is still a long way to go.

companies in the sector.

In

September

2012,

the

parties

to

the

The

study

included

insurance

companies,

Memorandum of Understanding signed an

supplementary pension funds, health insurance

addendum to the document, bringing that

providers and capitalization product companies,

commitment into alignment with the commitment

the sample of which accounted for 80% of the

to the Principles for Sustainable Insurance (PSI).

country’s total premiums collected in 2011.

A special committee was set up to monitor the

The representativeness of the survey made it a

adoption of the principles and propose action

unique record of the movement underway in the

plans for sustainable development, and the Rio

sector to make it ever more sustainable.

de Janeiro State Department of the Environment was brought into the process. The signing of

But despite the progress already observed

the addendum took place during the seminar

that year, the survey concluded that the sector

Principles for Sustainable Insurance — from

needed to continue its efforts to incorporate

Theory to Practice, organized by CNseg and

the sustainability principles and guidelines in its

held in the city of Rio de Janeiro.

daily practices and highlighted two challenges: adopting a more purposeful stance in relation

A precursor of the PSI, which should guide

to environmental and social issues and taking

insurance

a coherent position in relation to stakeholders

activities

along

the

path

to

sustainability over the coming years, the

and society in general.

chapter

The insurance sector has been putting into

2

Aligning the Memorandum of Understanding with the PSI


capĂ­tulo

Principles of the Memorandum of UNDERSTANDING Principle of Integrating Sustainability in Decision Making and Processes Consider the socio-environmental and governance impacts and costs in asset management and risk analysis, based on the internal policies of each institution and the following guidelines: a) promote the conscientious consumption of natural resources, and materials derived from them, in internal processes; b) in the analysis of proposed insurance coverage relating to installations and equipment with the potential to cause significant environmental degradation, to require the presentation by the applicant of the environmental licenses required under the prevailing legislation; c) incorporate socio-environmental and corporate governance criteria to the underwriting process, considering its potential impacts and the need for technically recommended protective measures; d) when investing the assets guaranteeing technical provisions, consider excluding securities issued by companies with environmental, social and governance performance standards that are less than acceptable;


35

e) establish and adopt environmental, social and governance criteria in procurement and

resources and materials derived from them.

Principle of Integration in the Value Chain Provide insurance, supplementary private pension and capitalization products that promote quality of life for the population and sustainable use of the environment, observing the following guidelines: a) continually refine the provision of products and services designed to promote projects that offer environmental, social and governance gains; b) provide products designed to cover environmental damage and encourage the market to take them up; c) adopt environmental, social and governance criteria in the evaluation and selection of suppliers, service providers and business partners; and d) inform consumers about the available products and promote conscientious consumption and the adoption of sustainable production practices.

Principle of Joint Effort Promote cooperation and integrated efforts among the participants and other important bodies, exchanging of experience and monitoring the effectiveness and management of the Memorandum of Understanding principles and guidelines, as well as proposing improvements in the process of implementation.

Principle of Accountability Continually informing, build awareness and engage stakeholders in the institution’s sustainability policies and practices, observed the following guidelines: a) train the workforce and help them develop the skills necessary to implement the principles and guidelines of the Memorandum of Understanding; b) develop mechanisms for dialogue and engage with stakeholders; and c) disclose the results of the implementation of the principles and guidelines set out in the Memorandum of Understanding.

chapter

f) streamline operational procedures to promote maximum efficiency in the use of natural

2

engaging services; and


3

CNseg

signs up What the initiative represents for the sector, the public commitment to sustainability, and the role of the Sustainability Committee.


CNseg, one of the PSI supporting institutions A supporting institution of the Principles

At CNseg, sustainability has become a watchword

for Sustainable Insurance (PSI), launched in

for companies in the insurance sector, which by

June under the United Nations Environment

their very nature are geared to the prevention

Programme Finance Initiative (UNEP FI), CNseg

and management of risk and are therefore most

organized the event Principles for Sustainable

appropriate for encouraging the adoption of

Insurance — from Theory to Practice, just two

best practices and providing solutions in regard

months after the PSI launch, in order to officially

to sustainable development.

disseminate the principles to the Brazilian insurance market and encourage their adoption

One way to make such a contribution, in the

and implementation.

opinion of CNseg, is to set targets for each of the Principles for Sustainable Insurance and

The event was held in Rio de Janeiro, with the

suggest action for their immediate adoption, in

participation of more than 250 people, with the

order to provide substance to the PSI support

goal of inserting the concept of sustainability

policy and respond to the aspirations of society,

within the insurance value chain, through

which wants to know what practical steps the

concrete actions aimed at fulfilling the social,

market is taking to protect the planet.

environmental and governance aspects of the PSI, following their guidelines.


CNseg expects that, after signing the addendum

to be a tool laying down behavior parameters

to the Memorandum of Understanding, the

for the Brazilian insurance market.

Brazilian

insurance

companies

will

start

to progressively impose increasingly rigid

At the end of 2012, there were 14 institutions

regulations on corporate clients who display

supporting

unacceptable

The

Insurance — including CNseg — and 34

corporation also put up a web page to help

signatory companies, six of them from Brazil:

promote behavioral change in the market and

Bradesco Seguros, Itaú Seguros, Mongeral

amongst policyholders and investors.

Aegon, Porto Seguro Cia. de Seguros Gerais,

environmental

practices.

the

Principles

for

Sustainable

Seguradora Líder dos Consórcios do Seguro This internet space presents, among other things,

DPVAT

and

Sul

information about the sustainable initiatives in

Seguros Gerais.

América

Companhia

de

the sector, articles, events, a glossary, a timeline showing the principle legal milestones and links

This backing demonstrates the considerable

to issues related to sustainability.

interest in the Brazilian insurance market in supporting sustainability and its strong

The plans for the near future include a study for

determination to present effective proposals

the development of a Code of Ethics containing

that go beyond good intentions and involve the

best sustainability practices, which is intended

adopting of truly sustainable practices.


The mission of the Sustainability COMMITTEE To begin the work on sustainability in the

companies’

insurance market, in August 2011, CNseg set up

Principles

a special working group to deal with the topic,

developed by the United Nations Environment

comprising 13 members representing eight

Programme Financial Initiative (UNEP FI).

everyday for

practices

Sustainable

with

Insurance

the (PSI),

insurance companies. In support of the official launching of the PSI, One of the first undertakings of the group was

in June 2012, which coincided with the UN

to hire a consulting firm that specialized in

Rio+20 Conference, the CNseg working group

sustainability, BSD Consulting, to evaluate the

undertook responsibility for translating the text

performance of Brazilian insurance companies

of the principles into Portuguese.

in this area. Following the PSI launch, the working group This led to two surveys: one to calculate the

gained the status of a committee, comprising

level of support for the guidelines set out in

representatives appointed by the Executive

the Memorandum of Understanding with the

Boards of the four associated federations, plus

Ministry of the Environment; and the other

CNseg. The inaugural meeting was held on July

to analyze the alignment of the insurance

17, 2012, with the participation of five members


39

of

CNseg,

seven

from

(National

Relations Department — formed four working

Insurance Federation), four from FenaPrevi

groups to map out the action needed to

(National

Pensions

transform the theory into sustainable business

and Life Insurance), four from FenaSaúde

management practices. Based on the results

(National

Supplementary

of the survey conducted by BSD Consulting,

Health) and five from FenaCap (National

the groups that were set up are: Education and

Capitalization Federation).

Communication, Environmental Law, Climate

Federation

FenSeg

for

Federation

for

Private

Change and Sector Materiality. The committee’s role is to assist CNseg in engaging the insurance market in the

It is expected that the activities developed

dissemination of the concepts of sustainability,

from the action plan will enable the market to

encouraging the exchanging of experience

build awareness among new participants of the

and fostering the adoption of best sustainable

importance of this issue and to disseminate

development practices by companies, as well as

within society the image of the insurance sector

to develop, together with CNseg, an action plan

as a sustainability regulator — since it has the

for the implementation of the PSI at companies

tools to deal with the emerging social and

in the sector.

environmental risks and to transform challenges into business opportunities, thereby enhancing

The companies participating in the Sustainability

the reputation of the insurance companies.

Committee — coordinated by CNseg’s Market

Inaugural meeting of the Sustainability Committee, in July 2012


4 Corporate

GOVERNANCE model CNseg initiatives to stimulate transparency in management, the Code of Ethics and Professional Conduct and the Ombudsmen, and professional development.


Corporate Governance: no TURNING back Sustainability within companies is a strategic

interests,

issue, which is only valid when integrated within

commitment to the future.

the business processes and extended to all the stakeholders. And that is precisely the role of the corporate governance – to improve the relations between the various parties involved in the organization, which is greatly facilitated by transparency, accountability and fulfilling the aspirations of the consumers.

equality

between

people

and

Inspired by the mission of promoting the development

of

the

insurance

market,

stimulating the adoption of good business practices and drawing up a governance model for its internal practices, CNseg organized a meeting for its management in 2010, in Itaipava, located in the mountainous region near

The continual improvement of good corporate

Petropolis, in the state of Rio de Janeiro.

governance practices has led to more transparent

The goals that were delineated were in line with

management and significant improvements in the regulatory environment, as well as greater

insurance company aspirations. The document that was drawn up, which was to become known

protection for investors, to maximize value

as the Itaipava Charter, would guide CNseg’s

creation at the organization and provide the

initiatives to promote the development of

stakeholders with reliable information on which

insurance with the emphasis on sustainability,

to base their strategic decision-making.

in response to the demands of Brazilian

A good corporate governance model seeks to give shareholders a voice, inhibit fraud and avoid conflict with government agencies and regulators or failure to comply with the law.

society. One of the first practical results was the internal restructuring of CNseg, to enable the organization to keep abreast of the sector’s growing participation in the Brazilian economy.

And this initial purpose is ultimately reflected

That

same

year,

CNseg

reshaped

its

in administration that is geared to the collective

organizational structure in accordance with


43

the guidelines of the charter, implementing a series of measures to modernize its management and make it more professional. The first step in the adoption of the new governance model came with the transformation of the Board of Directors into a Steering Committee, as suggested in the charter. The Steering Committee determined the functions of the Executive Board, which now has under its responsibility the tasks set by the chairman and supervision of the organization’s activities at the institutional, technical and operational levels. The new structure led to greater interaction between the jobs, activities and interests of the four federations — FenSeg, FenaPrevi, FenaSaúde and FenaCap — and CNseg. At the same time, it established the Services and Insurance Protection Center (Ceser), which reports to the Steering Committee and whose decision making functions regarding strategic issues and business guidance are the responsibility of the Board of Directors. The Development Council is an advisory body that gives its

CNseg’s activities. The Comptroller will also

structure, which was formalized by the Steering

assist internal areas in taking action to promote

Committee in February of last year, was the

greater transparency, security and credibility of

establishing of the Comptroller’s office, the

procedures and services offered to the market.

Center for Studies and Projects and the Centre for Documentation and Archives (this last in the

Another positive step in the corporate governance

process of development) — and manuals were

was taken in May last year, with the creation of the

published addressing CNseg’s organization,

organization’s Internal Controls area, whose mission

processes and policies, so as to align visions and

is to implement and maintain a system of controls

behavior within the new system of governance.

that ensures the reliability of the information, the effectiveness and efficiency of the operations and

In a move clearly aimed at enhancing the role of

compliance with the prevailing legislation and

Communication in the providing of information

internal and external regulations, based on the best

to key stakeholders, and principally consumers,

market practices adopted in Brazil.

CNseg raised the status of that management area — as well as that of Events — to the level

CNseg also perfected its budget management,

of superintendency. The decision displays

restructuring

the organization's intention of promoting

new criteria for monitoring the budget, and

transparency in management within the sector,

consolidated the restructuring process with the

since only effective business communication

approval, in February last year, of the revised

will enable society to have access to important

bylaws, while increasing the number of board

information about a company, as well as

members from 18 to 27.

activities

and

establishing

facilitating its own development. All action and initiatives by CNseg in seeking to Under the new philosophy, the Comptroller is

develop sound and transparent management

now responsible for spreading the culture of the

have just one goal: to make the Brazilian insurance

organization’s internal controls, as well as drawing

market increasingly dedicated to consumer

up documents and the identification, mitigation

demands, the long-term future of the insurance

and monitoring of the main risks involved in

business and the sustainability of planet.

chapter

Another result of the new organizational

4

opinion about new products, improving the quality of the services, prices and new market demands.


OMBUDSMEN: transparency in consumer relations Last year, CNseg released the Guide to

relations difficulties, and the result was the

Accessing the Insurance Market Ombudsmen, a

aforementioned guide.

publication that lists names and contact details for ombudsmen at the health, capitalization,

Notable among the committee’s duties are

private

insurance

promoting the sharing of experience and

companies. The guide, which is available

information between companies, monitoring

on

the

of the main consumer demands, sharing

Ombudsmen services work and the concepts

corporate data through half-yearly reports, and

involved

institutional strengthening of the sector through

the

pension internet, in

and

general

also

this

explains

how

communication

and

the consumer protection bodies, the Private

reconciliation mechanism.

Insurance Agency (Susep) and the National Inspired by the celebration of the 22 years

Health Agency (ANS).

since the Consumer Protection Code (CDC) was introduced, the companies that are members

The improved work of the insurance Ombudsmen

of CNseg’s Ombudsman Committee decided

has helped to reduce the number of complaints

to produce a document containing all the

about the sector to the consumer protection

information

their

bodies — a clear sign of the maturity of the

Ombudsmen, in order to facilitate consumer

market and the successful resolution of customer

contact and facilitate the resolving of consumer

issues through the companies’ internal channels.

necessary

for

accessing


45

In a CNseg comparative analysis for the years

This form of mediation brings clear benefits

2010 and 2011, the number of registered

for both consumers and for companies. For the

complaints to the sector’s Ombudsmen declined

consumer, it offers a quick and free solution to

by 18%, from 32,932 to 26,920. The companies

their dissatisfaction with the purchased product

surveyed account for around 90% of the market’s

or service, and for the companies, it allows them

total premium volume, with the exception of the

fast and transparent feedback on the opinions

supplementary health insurance segment. The

and demands of the customers in regard to the

number of complaints to Susep has also been

quality of the products and services the market

falling in the last few years.

is offering. This feedback enables companies to make any necessary course corrections to

The adoption of this mechanism for resolving

eliminate the focus of complaints. For the insurance market, the Ombudsmen

encouraged by Susep, as from 2004. Although

are part of a range of tools that strengthen

the Ombudsman Committee did not become

the customer relations — the main one being

mandatory until 2012, the companies that

the Consumer Protection Code, for which the

joined the CNseg committee that year already

ombudsman is the major steward. Besides

had successful structured channels in place.

working as a channel for conflict resolution,

These companies together account for 92% of

the

total premium payments — with the exception

function, which is to get the companies closer

of the supplementary health segment, which is

to the consumer and promote improvements

still awaiting a decision by the ANS to set up

in the procedures.

their Ombudsmen.

Ombudsmen

have

a

much

broader

chapter

in the Consumer Protection Code, has been

4

insurance company disputes, as provided for


Code of ETHICS and Professional Conduct A company that is committed to the integration of

The Code of Ethics for the market brings together

the ESG aspects of sustainability (environmental,

a set of rules and principles that companies in the

social and governance) in its internal management

sector, and their respective federations, decided

practices will also seek to define a Code of Ethics

to voluntarily submit to in order to facilitate their

and Professional Conduct for application in all

own development, in harmony with the principles

its operations. The goal is to prevent insurance

of free enterprise, the institutional autonomy

products from unduly protecting companies that,

of the market operators, and the preservation

in their activities, do not share the same values

of the free competition and contractual good

and sustainable practices.

faith that must exist between the companies and in the business relationships developed with

Year after year, this philosophy is gaining

consumers and other market participants.

strength within the daily business of the Brazilian insurance market, according to the second edition of a survey conducted by CNseg to gauge the internal efforts of companies that are focused on social responsibility and sustainability. Among the 92 companies surveyed — which account for roughly 80% of the annual revenue of the insurance sctor — 67% said they have a Code of Ethics and Professional Conduct that guides their operations, ensures the commitment to sustainability and establishes guidelines for the selection of suppliers and partners.

The Code of Ethics issued by CNseg aims to bring about closer relations with the consumer of insurance and with society in general, with transparency a top priority in this relationship.

Since 2006, the insurance market has had a Code of Ethics, which was introduced by CNseg to bring about closer relations with consumers

By adhering to the Code of Ethics, the insurance

of insurance and with society in general, with

market is reaffirming to Brazilian society its

transparency a top priority in this relationship.

rejection of business conduct that is morally questionable

and

making

a

commitment

This pioneering initiative came about following

to combat unfair commercial practices and

extensive discussions and set out the behavior that

the abuse of power in the production and

should be adopted by the sector in order to carry

consumption relationship.

on its activities in harmony with the principles of free enterprise, institutional autonomy, the

In 2008, two years after drawing up its Code

preservation of free competition and contractual

of Ethics, the insurance market elected the

good faith, which should be valued by the

members of its Ethics Council, comprising 13

companies in their relations with consumers.

industry executives.


Training PROFESSIONALS for the market The growth of the Brazilian economy in recent years has made even more evident a shortcoming that was perceived some time ago by Brazilian business: the lack of qualified professionals. The insurance sector, whose performance has been even stronger than that of the GDP index, also has a shortage of qualified personnel, especially in the area of insurance customer care. And this demand will grow further with the approach of major events like the World Cup and the Olympic Games, which increase the demand for training courses for brokers operating in the completion guarantee segment, one of the most targeted areas, and many others that will arise in the wake of the investment in infrastructure. Another factor that is driving this demand is the sale of microinsurance products, which was recently regulated by Susep. The National School of Insurance is the only Brazilian institution that offers an insurance broker qualification course, which takes about nine months and consists of three phases: to operate only in capitalization; in capitalization, life insurance and private pensions; and in capitalization, life insurance, private pensions and general insurance. The school also offers specific courses for the training of microinsurance brokers. At the end of the program, if the student is approved, the school awards a certificate that enables him or her to obtain Susep professional registration — a legal requirement for professional practice. In 2012, there were nearly 15,000 enrollments in the insurance broker qualification program, the institution’s main course.


49

Higher EDUCATION Within the higher education sphere, the National

The distance learning program gained another

School of Insurance is the only institution in

new free course, that of Consumer Relations,

Brazil training students to work at the managerial

whose purpose is to disseminate knowledge about

level in the insurance market. Four more groups

the Consumer Protection Code, with particular

qualified in Insurance and Pension management

focus on the area of insurance and pensions.

in 2012 — two in Rio de Janeiro and two in São Paulo. The school also offers postgraduate and

courses were introduced in 2012, focusing on Insurance Law — an Insurance Law MBA and an Insurance and Reinsurance Law MBA, in Rio de Janeiro and São Paulo, respectively. The school is noted for two important projects in the international field. The first, in partnership with The Chartered Insurance Institute (CII), led to the Training Abroad Program, in London, which in its second consecutive year took 15 Brazilian professionals to get to know the London insurance market, under the theme: Reinsurance Technical Processes. The second is

The school also offers postgraduate and extension courses, as well as an Executive MBA in Insurance and Reinsurance, and two postgraduate courses were introduced in 2012: an Insurance Law MBA and an Insurance and Reinsurance MBA

to grant scholarships for Brazilian professionals to study for an MSc in Actuarial Science, at the Cass Business School, a business school that is also located in London.

Some insurers also invest directly in professional training and qualifications through exclusive

Over the course of the year, the Professional

structured partnerships with the National

Technical

School of Insurance, such as a training course

Certification

developed

in

2005

training to

programs

meet

Susep

in the specific area of benefits. More than

directives, determining mandatory professional

2,000 professionals were trained by their own

qualifications for insurers and insurance brokers

companies during the past year.

— received more than 2,500 enrollments by insurance company employees and brokers.

chapter

in Insurance and Reinsurance. Two postgraduate

4

extension courses, as well as an Executive MBA


5 The CONSUMER’S role The importance of promoting conscientious consumption, the companies’ relations with their stakeholders and education in insurance.


Promoting sustainable CONSUMPTION Ensuring a decent quality of life in a world that

This process of economic inclusion has made

will have 9 billion people by 2050 is one of the

the C and D segments of the population the

biggest challenges currently facing humanity

focus of almost all Brazilian companies, which

and was one of the main topics discussed at

want to expand their relationship with these

the Rio+20 Conference, which highlighted the

segments, attract them as consumers and

fundamental role of the consumer in helping

augment the volume of their business. But, in

to build a future based on a greener and more

publicizing their products and services, do these

inclusive economy. The crux of the matter is

companies also seek to encourage more

the promotion of sustainable consumption,

conscientious consumption?

given that, despite being an individual process, consumption has collective consequences.

The report on the Corporate Social Responsibility —

Brazilian

Consumer

Perception

survey,

The accelerated economic growth seen in

conducted by the Akatu and Ethos Institutes in

recent years, with increased income for workers

2010, advocates the development of legislation

and people with lower purchasing power

and policies that, even if it does not initially meet

gaining access to consumption, provides a

with consumer understanding and awareness,

stimulus to a level of consumption, the social

will induce consumer and business behavior

and environmental consequences of which have

that will help mobilize efforts towards building

not been adequately evaluated.

a more sustainable society.


And there is no going back, because nobody

On the contrary, everyone wants the new middle

wants

poverty,

class to assimilate the millions of Brazilians who

improved income distribution and consequent

still do not have access to even basic material

increase in consumption to be interrupted.

goods, so that everyone can live with dignity

the

process

of

reduced

and look forward to new accomplishments.

Sustainability and conscientious consumption need to be presented as simple concepts and translated into concrete proposals and practices.

But the survey report emphasizes: to win over the hearts and wallets of consumers, sustainability and conscientious consumption need to be presented as simple concepts, translated into concrete proposals and practices. And these must not be perceived by the public as restrictive impositions, but as a good alternative to empty, stressful

and

unsustainable

consumerism.

Instead, it should be seen as the shortest, cheapest and most desirable path to happiness, which is, after all, what we all want.


55

Client focused market ACTIVITIES The insurance sector has identified customer

available. This initiative is part of the process

relations as a strategic requirement for the

of continually refining the relationship with the

sustainability of the Brazilian insurance sector.

consumer and will be extended to other products.

And there are now new social classes in need

The sector also addresses the issue of respect

of reliable orientation. CNseg has undertaken

for the consumer as an important means of

to disseminate new practices — such as the

strengthening the principles of citizenship

simplification of products, transparency and

and sustainable socio-economic development.

opening new channels of communication

Another CNseg milestone targeting the sector’s

— to promote closer relations between the

customers was the organizing of the interactive

companies and their clients.

Insurance Consumer Protection conferences in 2010 (two editions), 2011 and 2012. The first of

In 2012, CNseg launched 'Key Points', a set of

these celebrated the 20th anniversary of the

booklets based on the principles of ethics and

Consumer Protection Code (CDC), which was

transparency that aim to facilitate understanding

introduced in 1990. At that event, CNseg, which had set up the

with the sectorial federations and help the

Consumer Relations Committee a year earlier,

companies in the process of communicating

took on the task of drawing up a consumer

with the consumer.

protection plan. Notable among the measures submitted to the regulatory bodies was

The Key Points translate the technical concepts

the simplification of contracts, to facilitate

of the sector into terms that are easy to

understanding of the products and avoid client

understand and provide a framework that can

frustration in the future.

be used by companies to adapt the content, tailoring it to the specific characteristics of

In 2012, the market supported the XI Brazilian

their own products and the company’s own

Congress on Consumer Rights, organized by

brand identity. Having incorporated the specific

Brasilcon (Brazilian Institute for Consumer

information relating to the company’s products,

Policy and Rights) and held in Natal, in the

the publications will also be a useful tool to help

state of Rio Grande do Norte. The gathering

consumers who are looking for insurance.

discussed consumption in Brazil and around the world, as part of the agenda for proposals

The booklets on Private Pensions, Supplementary Health Insurance and Capitalization are already

to update the CDC.

chapter

These publications are the fruit of a partnership

5

of the characteristics of insurance products.


New MIDDLE CLASS inspires financial education projects The millions of new consumers who entered

the World Bank, to be the world’s largest public

the market in recent years, giving rise to a

financial education program.

new middle class in Brazil, have led companies and sectorial bodies to direct their attention

Encouraged by the successful experience with

to the financial orientation of this population

the secondary schools, AEF-Brazil now wants to

segment. The aim is to promote the adopting

invest in a similar project aimed at elementary

of healthy financial habits for people who

schools, which will be tested through 164,000

have not previously had access to banking or

students aged between 6 and 14, at 820 state

insurance products.

schools in five different states. A section of the ‘O Globo’ newspaper published to celebrate

The Brazilian insurance market — one of the

World Consumer Day (March 15th) highlighted

Brazilian economic sectors that has been

this initiative.

growing faster than the average GDP index — has been steadfastly confronting the challenge

In 2012, CNseg also launched 'Key Points ', a set

of augmenting the population’s knowledge of

of booklets mentioned in the previous section

insurance products and the protection they

that aims to facilitate understanding of the

provide for family, health and assets.

characteristics of each insurance product. With similar intent, the I’m Insured Trucker game was

In one of the most significant examples of the

launched in the Morro Santa Marta community,

sector’s engagement in programs focused on

in Rio de Janeiro, for the purpose of financial

disseminating financial education, CNseg joined

education for children and adolescents.

the Brazilian Banking Federation (Febraban), the São Paulo stock exchange (BM&F Bovespa)

In addition to these initiatives, CNseg launched

and the Brazilian Association of Financial and

a pioneering project in the Morro Santa Marta

Capital Market Institutions (Anbima) to set up

community in the Rio district of Botafogo.

the Brazilian Association for Financial Education

The I’m Insured project is focused on building

(AEF-Brasil).

awareness in the low-income population of the importance of risk management and of

The organization’s aim is the development of

insurance as one of the instruments that is

social and educational technology that makes

available. It is now in its second phase and has

Brazilian citizens aware of the importance of

trained insurance brokers to work within the

sustainable and conscientious financial behavior.

community. Among other resources, the project

The pilot project ran for a year and a half and

is backed by the Family, I’m Insured booklet.

involved 30,000 secondary school students,

In 2012, 50,000 copies of the booklet were

aged 15 to 21, at over 900 state schools in six

printed for distribution in various other parts

different Brazilian states. This is considered, by

of the country


The Geneva Association holds its 38th General Assembly in Rio de Janeiro

PARTNERSHIPS international Over the last three years, CNseg has established

CNseg has also established a communication

a number of partnerships with international

channel with Cambridge University, in the

institutions dedicated to the development of

UK, and has joined their Programme for

insurance business expertise. It was through

Sustainability Leadership (CPSL), under which

one of these alliances, with the United Nations

training programs are developed for senior

Environment Programme Finance Initiative (UNEP

executives. Another partnership linked to this

FI), that CNseg aligned the Brazilian insurance

British university programme is ClimateWise,

sector with the global mobilization of the sector

a benchmark in research on risk management

in favor of the Principles of Sustainable Insurance

and the impact of climate change on the global

(PSI), which were launched in June 2012.

insurance industry.

On another front, CNseg joined the Global

Concern about the impact of climate change

Federation of Insurance Associations (GFIA),

on the planet has also led CNseg to enter into

comprising 31 associations that account for 87%

partnership with The Geneva Association, which

of global premium revenue. In this organization,

is notable for research into the impact of this

based in Brussels, Belgium, CNseg is a member

phenomenon on the insurance business. The

of the working groups looking into financial

terms of collaboration with this Swiss entity

inclusion, market behavior and natural disasters.

include the translation of materials of interest

CNseg has also joined the Luxembourg based

to the Brazilian insurance market and the joint

Microinsurance Network (MiN), which is a

organization of events.

network dedicated to promoting insurance among low-income populations.


6

SOCIAL Responsibility Activities that push sustainability in the market, company social responsibility profiles, their activities and projects.


Social responsability and sustainability incorporated into insurance MANAGEMENT Social responsibility is one of the pillars

This proposal to generate social transformation

of sustainability and is a commitment that

through voluntary action helps to promote

is

citizenship and foster the development of a

integrated

into

CNseg’s

performance the

participative society and putting humanitarian

organization’s management, as well as that of

values into practice . Voluntary action can make

the companies and the regional labor unions.

a real contribution to changing a country like

These are activities that are distinguished

Brazil that has so many social contrasts, but it

by the ethical and transparent relations of

must not be regarded as the only solution.

and

increasingly

incorporated

within

the companies and their stakeholders and the setting of targets that help to drive the

The insurance sector has always been at the

sustainable development of society and its use

forefront of sustainability, since it identifies

of the planet's natural resources.

and manages risk in work that offers a warning to society to take steps to prevent or mitigate

Companies also have their own internal projects,

its losses. Through their efforts geared to

based on the voluntary efforts of their staff.

prevention, the companies in this market


61

protect lives, property and other assets, thereby providing citizens with more tranquility and a

Insurance Sustainability Principles

better quality of life. The sector's commitment to sustainability The sector’s first initiatives along these lines were

has been definitively incorporated within the

consolidated in the declaration of principles

working agenda of the Brazilian insurance

contained in the Brasília Charter, which has,

market, through CNseg’s engagement in the

since 1992, guided the insurance business in

worldwide movement in favor of the Principles

Brazil. The document asserted the commitment

for Sustainable Insurance (PSI), which were

of the insurance market with the social and

launched in Rio de Janeiro in June 2012, at an

economic responsibility before Brazilian society.

event that coincided with the UN Conference on Sustainable Development – Rio+20.

Almost 20 years later, in 2009, in recognition of the efforts of the companies to promote social

Drawn up under the United Nations Environment

responsibility and the sustainable development

Programme Finance Initiative (UNEP FI), the

of the planet, CNseg and the insurance

four principles facilitate understanding and

company trade union for Rio de Janeiro and

integration of the major issues related to the

Espírito Santo took another step towards

environment, society and governance and

sustainability and environmental preservation

reflect the importance of these issues to the

by signing a Memorandum of Understanding

sustainability of the global insurance industry.

with the Ministry of the Environment — known as the Green Insurance Protocol. Adopted as a

Three months later, on September 5, 2012, an

benchmark by the market’s leading companies,

addendum to the Memorandum of Understanding

the document has helped in defining strategic

was signed to align those guidelines with

positioning and the setting up of internal

the PSI, including the participation of the Rio de

departments

Janeiro State Department of the Environment

that

deal

sustainability activities.

exclusively

with

in the procedures.


Survey to GAUGE company commitment to sustainable social work With each passing year, the initiatives in the areas of social responsibility and sustainability gain more influence in the daily business of the insurance companies. The results of the second edition of a survey by CNseg to gauge the internal efforts of companies that focus on these two topics show that this is a trend that has already been established. The study involved the participation of 92 companies/ groups that account for roughly 80% of the sector’s revenue, although not everyone answered all wthe questions. The survey covered companies of various sizes: 67% of them were large, 18% medium-sized and 15% small. For the vast majority (96%), ownership is in private hands, compared to just 4% whose shares are listed at the stock exchange.


63

Have a designated area to handle social responsibility and/or sustainability activities

59 %

Yes

41%

No

Have a Code of Ethics and Professional Conduct

67%

Yes

33%

No

Yes

57%

No

Brazilian-owned companies dominate the Brazilian insurance market — they represent 75% of the total, against 25% that are foreign owned or are subsidiaries of foreign companies based abroad. There are a significant number of independent insurance companies in the Brazilian market that are not linked to economic groups — they represent 67% of the total. The other 33% of companies are linked to a bank.

chapter

43%

6

Have a voluntary action program


Company size

Small

15 %

Medium

18 %

Large

67%

Company capital structure

04 %

96 %

Listed

Private

The majority of the companies in the survey (59%) already have a designated area to deal with social responsibility and/or sustainability activities, 67% have a Code of Ethics and Professional Conduct and 43% have established internal programs focused on voluntary work.


65

Company origin

National

75 %

Foreign

25 %

Economic group

67 %

0%

Bank

None

Reinsurance

chapter

6

33 %

Among the companies in the market that sponsored social responsibility projects in 2012, only 24% took advantage of the benefits of the tax incentive laws (Rouanet, FIA – Child and Adolescent Assistance Foundation, and Sports Incentive), against 76% that did not seek these benefits. Most of these initiatives (94%) were supported by the companies without the help of private co-sponsors, and only 4% received government support in the social projects/work they developed over the course of the year.


Was there any co-sponsorship of the social project | work?

06 %

Yes

94 %

No

Was there any government participation in the social project | work?

04 %

Yes

96 %

No

Project involvement The proportion of companies in the market that participate in projects only through sponsorship, without getting involved in their preparation or development, is also high (94%). Just 6% of the companies surveyed take on the task of developing their own projects. In all, 55 projects were developed over the course of last year, involving a variety of different areas, such as vocational training, citizenship, culture, education, sports, the environment and health, among others.


67

Percentage

Citizenship

7

13 %

Environment

3

6%

Education

9

16 %

Sport

8

15 %

Culture

10

18 %

Art

5

9%

Vocational training

5

9%

Health

4

7%

Other

4

7%

Society in general (20%), children (19%) and

Among these projects, 29% were fully funded

poor communities (17%) were the three most

by the company, compared to 64% that received

common beneficiaries of the projects carried

help from other partners and 7% that didn’t

out during 2012, which also reached out to

involve any cost. The initiatives benefited more

adolescents, students, the sick and he elderly.

than 4 million people and 75% fully achieved

What calls the most attention is the ongoing

their goals, while 25% obtained partial results.

nature of the majority of the projects (67%),

The involvement of employees was as follows:

followed by those that occurred throughout the

34% yes, 13% as volunteers and 53% did not

year (17%) and those that occurred in certain

involve the employees.

months or on specific days (16%).

chapter

Project

Description

6

Project sphere


Project beneficiaries

Project

Percentage

Poor communities

10

17 %

Children

11

19 %

Society in general

12

20 %

Adolescents

9

15 %

Students

8

14 %

The sick

3

5 %

The elderly

3

5 %

Other

3

5 %

Project

Percentage

Ongoing duration

8

67 %

Throughout 2012

2

16 %

Specific dates or months

2

17 %

Description

Project duration

Description


69

Did the company pay the full cost of the project?

29 %

64 %

7%

Yes

No

No cost

34 %

53 %

13 %

Yes

No

On a voluntary basis

chapter

6

Were employees involved?

The market still does not take into account, in

On the other hand, 71% of the companies

its business routine, the practice of granting

surveyed have policies for the hiring of suppliers

benefits to policyholders who perform social

and

work or meet environmental preservation

suppliers/service providers. Among those who

targets — 94% do not consider this issue when

monitor, 21% conduct annual inspections as part

closing a contract, against just 6 % who already

of their monitoring procedures, 18% do so on a

use such initiatives in their pricing.

half-yearly basis, and 4% do so every month.

63%

have

processes

for

monitoring


Does the company grant contractual benefits to policyholders who perform social work or meet environmental preservation or sustainability targets?

06 %

Yes

94 %

No

Does the company have a policy for the hiring of suppliers/service providers?

71 %

Yes

29 %

No

Does the company have procedures for monitoring its suppliers/service providers?

63 %

Yes

37 %

No


71

How often are the supplier monitoring audits|inspections carried out?

Frequency

Percentage

Annually

5

18 %

Half-yearly

6

21 %

Monthly

1

4%

Other

16

57 %

Description

The number of companies that adopt policies

This control is, however, far from the heart of the

for the accreditation of suppliers and service

environmental issues: 86% of the companies do

providers, to avoid possible violations in relation

not adopt policies for the accreditation of these

to

partners for the purpose of avoiding violations

socio-environmental

issues,

represents

59% of the respondents in the survey. In

in these areas. More than half the companies (55%) offer training to their brokers. Of these, 45% do so

With an eye on the performance of their main

by means of classroom activities, 24% offer

business partners, 57% of the companies have

distance learning courses, and 31% offer both

a process for monitoring the insurance brokers,

kinds of training.

and among these, nearly 63% conduct auditing and inspection of the work of these professionals — 28% on a monthly basis, 19% half-yearly, 5% quarterly and 5% annually.

chapter

supply chain.

6

contrast, 84% of them provide training for their


Does the company adopt a policy for accreditation of suppliers|service providers, to avoid violations in relation to socio-environmental issues?

41 %

Yes

59 %

No

Does the company provide training for its supply chain?

16 %

Yes

84 %

No

Does the company adopt procedures for the monitoring of brokers?

57 %

Yes

43 %

No


73

If the company monitors the brokers, does it conduct audits|inspections of same?

37%

63%

Yes

No

Percentage

Annually

1

5%

Half-yearly

4

19 %

Quarterly

1

5%

Monthly

6

28 %

Other

9

43 %

chapter

Frequency

Description

6

How often do you conduct auditing | inspection of the broker monitoring procedures?


What kind of training format is provided for brokers?

45 %

24 %

Classroom

Distance learning

31 % Both

As for client monitoring procedures, 57% of the companies adopt this practice, while 43% do not. Among those that do, 43% conduct inspections or audits, on a half-yearly or annual basis (19% for each) and 5% do so monthly or quarterly.

Does the company adopt procedures for the monitoring of its clients?

57 %

Yes

43 %

No


75

If that is the case, does the company conduct audits|inspections of same?

43%

57%

Yes

No

How often does the company conduct audits|inspections of its clients?

Frequency

Percentage

Annually

4

19 %

Half-yearly

4

19 %

Quarterly

1

5%

Monthly

1

5%

Outher

11

52 %

chapter

6

Description

Does the company adopt a policy of accreditation of clients, to avoid violations in relation to socio-environmental issues?

02%

Yes

98%

No


COMPANY

activities


ACE Seguros ACE

developed

activities

significant

throughout

the

sustainability

year

and

In 2012, the company continued its global

has

program, ACE Green, which provides for the use

expanded the scope of the first insurance

of recycled paper in the printing of all documents

in Brazil protecting “collective items”, such

issued — policies, endorsements and invoices.

as flora, fauna, ecosystems, natural habitats,

The initiative is saving the lives of ten trees

soil, subsoil, atmosphere and water, among

per month. Other initiatives encourage waste

other similar resources.

separation, the efficient of the use of paper, and various other environmental care solutions.

ACE provides coverage for environmental protection, overlapping with traditional policies, such as property, liability and transportation.

Acttivities to help fight poverty and promote social inclusivity

ACE’s Environmental Risk insurance offers protection in case of loss or damage, physical,

In line with social inclusion policies in the

as well as pain and suffering, in addition to

market, the company also contributed by

damages to natural resources.

making insurance protection accessible to persons with less purchasing power, providing

In the event of sudden or gradual pollution,

low-cost coverage as a means to fight poverty

protection

and protect the assets of individuals, who often

also

decontamination customers’

covers of

property

cleaning

effected —

and

and

areas

of

extends

to

have difficulty acquiring insurance.

environmental coverage, as well as coverage

During the year, ACE made a cash donation to

for loss of profits from third parties, fixed/

Vivenda da Criança (Children’s Villa), a charity

non-fixed asset restoration costs, underground

located in the subprefecture of Parelheiros,

storage tanks, local waste disposal, court costs,

a poor, rural district on the outskirts of São

attorney’s and insured party’s defense experts

Paulo. The institution serves over 4,000 people

fees, among others.

each month. The organization was the target


79

of several voluntary initiatives by company professionals, who participated directly in joint

Sponsorship of sustainability, cultural and nature sports projects

efforts for the maintenance of the institution’s buildings, as well as contributions to specific

ACE supported the sustainability program

activities aimed at children.

developed by the Brazilian Association of Tour Operators (BRAZTOA), which encourages

In 2013, the Centro da Juventude da Vivenda

sustainable

management

of

the

tourism

(Villa’s Youth Center), built with support from ACE

sector and its products, in addition to guiding

on the organization’s property, offered a variety

tourists. ACE believes that the implementation

of professional courses for youths and adults in

of sustainability techniques is essential for the

the region. ACE’s contribution to this initiative is

sector to reach its targets in Brazil. The industry

focused on helping those served by the center to

currently receives 5 million foreign tourists a

enter the labor market through courses in Baking

year; a figure that Brazil’s Ministry of Tourism

and Confectionery; Cutting and Sewing; Depilation;

expects to double by 2016.

Manicuring; Hairdressing; Artisanal Chocolate Making; Cooking; Mosaic Design, among others.

For the fourth consecutive year, ACE also sponsored a team from the Jeep Club of Jaraguá

The company has also collaborated with the

do Sul, which competed in the Transcatarina,

Oportunidades da Vivenda (Villa Opportunities)

the biggest offroad event in the state of Santa

project, training teens in accordance with Brazil’s

Catarina. The competition, considered one of the

Young Apprentice Law, which requires that a

largest rallies in Brazil, featured 12, ACE-backed

minimum of 5% of a company’s be between

vehicles — six race cars and six support vehicles.

the ages of 14 and 24. UNICEF has endorsed Villa as a model program that gives workers

Last

year,

the

company

continued

its

opportunities in accordance with the law.

sponsorship of the Salão de Arte (Art Salon), representative in the art world of Latin America.

spend their mornings and afternoons involved in

The 2012 version, which was held in São Paulo’s

sports activities and learning valuable lessons for

Clube A Hebraica, brought together more than

personal, cultural and community development.

60 exhibitors from art galleries, antique shops,

At no cost to participants, all are provided with a

jewelry stores and bookstores.

daily lunch, in addition to breakfast and a snack. Attendance at the institution begins with children who are five-years-old; they leave prepared for the job market. The support that ACE grants Villa is primarily motivated by concerns for the population that lives in the area where the institution is located and the daily challenges they face — low wages, lack of job opportunities, poor education and households without indoor sanitation.

chapter

There are 180 at-risk children and adolescents who

6

which is considered the most traditional and


Alfa Seguradora Throughout 2012, Alfa Insurance promoted

These initiatives involved Alfa Seguradora’s

several social activities aimed at institutions

partner brokers and other companies of the Alfa

providing childhood cancer treatment and

conglomerate that were interested in helping,

needy family services.

and which were invited to contribute effectively to the activities of the insurer. Also partnering

Among the institutions receiving assistance

in these activities were other group companies,

were CAMACC — Casa Modelo de Apoio à

such as Rádio Transamérica, La Basque and C&C

Criança com Câncer (Model House in Support

Casa e Construção.

of Children with Cancer, located in the district of Butantan in São Paulo; and CMK — Centro de Apoio à Criança com Câncer Marta Kuboiama (Marta Kuboiama Support Center for Children with Cancer, which is also located in the city of São Paulo). Also receiving support from Alfa was the Wantuil de Freitas Spiritual Center, an organization that provides welfare and educational assistance to needy families in the city of São Paulo and the municipalities of Cotia and Vargem Grande Paulista, in the state of São Paulo; and the Boldrini Cancer Hospital in Campinas, São Paulo.


Allianz Seguros Allianz Seguros’ commitment to sustainability

With its focus on education, the institution has

and social responsibility projects bore much

served more than 5,000 young people over

fruit in 2012. The company — controlled by the

the past 19 years, offering activities that are

group that is among the insurance industry’s

complementary to formal education. The new

leaders in the Dow Jones Sustainability Index —

centers have doubled the number of places

launched two new initiatives in Brazil to improve

available and today can serve approximately

the education of children and adolescents.

500 people.

The first, Núcleo Infantil (Children’s Center), exclusively dedicated to children, aged 4-6

Since 2007, the ABA has also administered the

years, is a space with a playroom, arts workshop

Training Program for Teens, which enhances

and classical ballet room. The second is the

the skills and knowledge of youth by increasing

Núcleo Digital (Digital Center) with classes in

their chances of entering the labor market. For

digital art and multimedia animation for teens,

ten months, they attend classes led by teachers

aged 14 and above.

from the National Commercial Apprenticeship Service (SENAC) in the following disciplines —

The implementation of these new facilities came

Communication, Entrepreneurship, Workplace

about through the ABA – Associação Beneficente

Comportment, Business Administration, Health

dos Funcionários do Grupo Allianz Seguros

and Quality of Life, Technology of Business

(Charitable Association of the Employees of

Transactions, Excellence in Customer Service

Grupo Allianz Seguros), which was established

and Personal Marketing.

on the initiative of the employees themselves to

promote

childhood

and

adolescent

Also under the auspices of the ABA is the New Life

development in the Santa Rita neighborhood

Center for Socio-Educational Coexistence, which

of Cangaíba, a district in the East zone of the

offers boys and girls, aged 7 to 17, activities such

city of São Paulo.

as dance, visual arts, computer technology and


sports (swimming, chess and pilates classes). The

The Allianz Seguros Journalism Award and the

project’s contribution to the education of these

International Insurance Forum for Journalists

young people is assessed annually through a

— whose 6th and 7th editions were carried out,

satisfaction survey conducted with parents, who

respectively, in 2012 — are activities aimed at

anonymously respond to qualitative questions.

encouraging the press to produce reports on insurance and global environmental change.

The survey has shown that learned concepts (such as respect for the environment, responsibility,

Among other initiatives, the use of sustainable

cooperation, appreciation for the arts and sports)

technologies in the corporate facilities located

are not restricted to the educational arena — they

in Porto Alegre, Rio Grande do Sul, as well as

are also practiced by young people in the family and

the municipalities of São José do Rio Preto and Ribeirão Preto, São Paulo is noteworthy within the context of the sustainability program being implemented by the company. To serve its employees and nearby communities, these units are equipped with solar energy panels, furniture made from certified wood and recycled material, recycling bins located in outdoor areas and a collection system for rainwater that is used for cleaning purposes. The savings in water and energy in these subsidiaries was approximately 50%. The emissions of CO2 and their subsequent environmental

impacts

are

also

being

monitored by Allianz. The company offers its brokers and policyholders a digital kit with a together with other members of the community. In the area of environmental responsibility, since 2011, the Allianz Sustainability website (www. sustentabilidade.allianz.com.br) has been an important tool for spreading and strengthening issues related to global questions through articles, surveys, studies and the opinions of specialists. There is information on the site about renewable energy, climate change, health, mobility, safety on the streets and population growth.

manual, a services guide, an insurance ID card and a policy. In 2012, 96% of all brokers and 85% of policyholders received these digital kits, in whole or part, when contracting for insurance.


American Life Seguros For the past three years, the company has been

American Life has participated through the

participating in year-end celebrations at the

distribution of toys to the approximately 40

institution Casa Jesus, Amor e Caridade (Jesus

children who attend the institution and Christmas

House, Love and Charity), affectionately known as

cheer baskets for families. Approximately 100

Larzinho. Located in the North Zone of the city of

people are positively impacted by this charitable

S達o Paulo, Larzinho serves special needs children

activity, which includes the participation of

and youth, and develops social and educational

company employees, who are actively involved

projects for young people and adults from the

in American Life initiatives.

local community, especially professional training courses, citizenship classes and tutoring.


Aplub In 2012, Aplub Group launched a variety of social and environmental responsibility projects through

several

humanitarian

activities

it

Employees dress in the same color in solidarity with the company’s efforts to publicize campaigns

carried out, in comportment with its traditions and in an effort to draw public attention to the

In

April,

the

Group

participated

in

importance of these causes.

commemorations of World Autism Awareness Day through the Blue Day project, when all

For the first time, the group supported the Easter

employees dressed in blue and symbolically

Solidarity project, which was devised via social

embraced the Aplub building in downtown

networks, involved several employees and resulted

Porto Alegre.

in the collection of over 400 sweet treats (candies etc.). These were donated to the Children’s Wing

In May, the Group supported the 14th Race Against

of the Hospital São Lucas of the Pontifical Catholic

Diabetes, an annual event organized by the

University – Rio Grande do Sul (PUC-RS).

Institute for Children with Diabetes of Rio Grande do Sul. Beyond encouraging its employees to

In July, the focus was to promote keeping

participate in this activity, the company mobilized

dozens of people warm in winter through the

external constituencies, displaying an invitation to

Winter Clothing Drive, which raised more than

the event on the facade of its building and selling

1,900 pieces of clothing that were donated

t-shirts for this campaign.

to charities such as É Preciso Saber Viver com Consciência, Sapucaia do Sul, Centro Social

Aplub

also

strengthened

Scalabini, de Viamão, Centro Renascer de

protecting

Esperança Infantojuvenil, Núcleo Comunitário

partnership with EcoAplub, with an initiative

Cultural Belém Novo and the Sociedade Espírita

to preserve nearly one million hectares in the

Bezerra de Menezes, all located in the state

Amazon Rainforest and the implementation of

capital, Porto Alegre.

an internal environmental awareness campaign,

the

its

environment,

support through

for a


85

called the Sustainability Project. Recycling and waste separation were the principal activities of this initiative. To highlight the date and lend continuity to the project, employees were dressed in green and engaged in another, traditional embrace of the company’s headquarter building. In another initiative in support of nature, Aplub Group brought its employees together, in October, for a Sustainability Blitz in Brique da Redenção, the cultural space in the Porto Alegre neighborhood of Bom Fim. Environmental awareness activities were carried out, which included the distribution of paper seeds.

employees dressed in blue and symbolically embraced the company’s headquarters as to this cause.

For the second consecutive year, October was dubbed the Pink Month at Aplub, an activity

In addition to all of these initiatives, throughout

whose aim was to draw attention to breast

the year, Aplub Group hosted lectures and

cancer prevention. Once again, employees

training sessions geared toward the welfare of

supported the cause by dressing in pink and

its employees. Topics of discussion included

embracing the building on the date of the event.

guidelines for trash separation and its proper disposal, and nutritional care and men’s health.

Ending its social activities for the year, Aplub promoted its “Blue November” campaign for men’s health, whose aim was to warn people of the risks involved in failing to take appropriate actions to prevent prostate cancer. For this event,

6

a means of drawing the public’s attention chapter

Breast and prostate cancer prevention took center stage in the company’s activities


Assurant Solutions Brasil The company has developed a variety of social responsibility projects of national and international scope. One of 2012’s highlights the collaborative activity and partnership with the institution, Make-A-Wish® Brasil, which helps to make dreams come true for children suffering from various, serious illnesses, such as cancer and leukemia, among other diseases. The project takes place, simultaneously, all over the world. In Brazil, this activity was carried out with the support of groups of volunteers, all of whom were AssurantSolutions Brasil employees. Altogether, ten children were served and each had a unique story and a very specific wish. José Kaike Joseph, age 8, from Santo André in the ABC region of São Paulo, dreamed of owning a red, 16” rim, cyclo-cross bicycle. Karolina, age 13, from the Grajaú neighborhood in São Paulo, wanted a computer. Alam, age 14, of the Itaim Paulista district of São Paulo, dreamed of having an accordion and meeting Brazilian folk singer and presenter, Inezita Barroso. Guilherme, aged 10 and a music student from Fernandópolis, São Paulo, had dreamed of having an oboe. Other young people whose dreams were made real received laptops, trips abroad, a walk in Parque Beto Carrero, a visit to the planetarium and even a telescope for stargazing. With headquarters located in São Paulo and a unit in

the city of Campinas, Make-A-Wish® Brasil is one of 37 affiliates of the Make-A-Wish Foundation® International, one of most well-known and wellrespected children’s support institutions in the world, currently serves children in nearly 50 countries. Founded in Brazil in October 2008 and certified by the São Paulo Municipal Council for Children and Adolescent Rights (CMDCA), the organization has made the dreams of over 500 young people come true. Another project supported by AssurantSolutions Brasil was a clothing and toy drive, along with making investments to improve institutional structures. These donations were directed toward the NGO CEPAC — Associação para Proteção das Crianças e Adolescentes (Association for the Protection of Children and Adolescents), Asilo Grupo Vida Brasil (Group Life Brazil, a group home) and the Anibal de França Nursery, which, in total, provide assistance to 180 children and 70 seniors.


Azul Seguros Azul Seguros received Gold Seal certification

2:00 p.m. to promote the use of natural light;

from Leadership in Energy & Environmental

organizing lectures for employees focusing

Design (LEED) for its environmentally friendly

on guidelines for sustainability and health,

buildings. This was in acknowledgement of the

including waste management, functional foods,

sustainability-focused reforms the company

hypertension and financial health were some of

carried out, in 2012, on its facilities, which

the topics covered throughout the year.

included hydraulics, lighting, waste disposal and air conditioning — all certified as being

Azul also organized discussions on women’s

environmentally friendly.

health, covering topics such as menopause, cervical and breast cancer, HPV, etc. Twice a year, the company promotes its Blue Day, on which employees are encouraged to make voluntary donations to institutions that assist the needy (orphanages, nursing homes, clinics).

Other programs and activities include waste recycling, through a partnership with Doe Seu Lixo (Donate Your Waste); HorĂĄrio do Planeta (Moment of the Planet), which encourages the implementation of lights-out between noon and


BBMapfre In the fields in which it operates, the BB MAPFRE

key stakeholders in sustainable operations. In

Insurance Group is one of the largest groups in

2012, the academy benefited 1,362 people,

Latin America. It has integrated the concept of

including employees, brokers and supplier

sustainability into its strategic positioning and

company representatives.

the day-to-day activities of the company. In 2012, the firm participated in the launch of the Principles for Sustainability in Insurance (UN PSI), an initiative promoted by the United Nations

Environment

Programme,

Sponsorships help promote social equality and the concept of citizenship

which

culminated in the creation of four principles in

To

search of more sustainable operations within

to society, the BB MAPFRE Group has a

insurance industry companies.

sponsorship strategy and acts as an agent

provide

an

educational

contribution

of human development, contributing to the Since

then,

there

have

been

intensified

well-being of current and future generations,

efforts to engage the entire value chain in

and the promotion of social equality and the

the performance of business towards the

concept of citizenship.

objectives of sustainability. The group works in

partnership

with

clients,

brokers

and

This is achieved through partnerships with 23

suppliers to improve processes, encourage risk

non-governmental,

prevention and management, and contribute to

organizations that work, primarily, with the

the development of sustainable practices.

elderly, children and adolescents. In 2012, more

socio-culturally

focused

than 1,2 million people directly benefited from In parallel, the group organizes meetings of

the

Sustainability

Academy,

which

reinforces investment in the training of its

these initiatives.


89

Among the highlights was the Impressionist exhibition, Paris and Modernity, which welcomed

Initiatives to facilitate urban mobility and environmental protection

886,000 people to the halls of the Centro Cultural Banco do Brazil in São Paulo and Rio de Janeiro;

The Group applies sustainability in its day-to-day

providing quality art and culture to the public.

business, developing initiatives that create value for society and are the result of a strategic

Concern for the environment is also part of

approach in which all activities in the value chain

the positioning of the Group, which invests

are carried out in a responsible manner, through

in the review of internal processes and the

the identification, assessment and monitoring

development of eco-efficiency programs, with

of risks and opportunities associated with

the aim of adding value to the business and

environmental and social issues.

contributing gains for the environment — and, consequently, to society itself.

One of these initiatives is the Salvage Yard, which ensures the proper disposal of automobiles coming out of circulation following road

▪ Environmental Villa: Promotes environmental awareness

among

public

and

accidents by sending the material for recycling.

private

Between January and October, the initiative

elementary school students, through playful

ensured the recycling of 486 tons of iron ore,

and interactive activities.

which avoided the burning of 65.7 tons of coal

▪ Urban Orchard: Since 2007, the Group has

and the release of 1.4 tons of CO2 into the

supported this project for the revitalization of

atmosphere, and generating savings of 83,000

degraded areas on the banks of São Paulo’s

liters of water.

Pinheiros River. ▪ Duplex Project: An initiative that shifted printing

To further enhance the quality of services provided

to a duplex standard, generating savings of

to customers, in 2012, the Group launched the

over a million sheets of paper in 2012.

Guardian Angels Project, which provides for the power

technical support to those it insures through the

consumption in the Alphaville building

use of qualified professionals who provide first-

by 55%.

assistance services, using electric bicycles – an

lighting

with

LEDs,

reducing

▪ BB MAPFRE Recycles: Installation of battery collection bins in several locations, which collected 368 kg of batteries over the course of the year.

initiative that aims to facilitate urban mobility and protect the environment.

6

rapid deployment of mechanical assistance and chapter

▪ Energy Efficiency: Replacement of fluorescent


Bradesco Seguros Throughout the year, Grupo Bradesco Seguros

In 2012, Bradesco Insurance continued its

has promoted activities in the areas of

sponsorship of the activities of the NGO

education, the environment, health, culture and

TemQuemQueira, which operates in the Rio

sport, which contributed to improving people’s

de Janeiro neighborhood of Morro do Turano.

quality of life and their cultural education, as

It represents the first private sponsorship of

well as raising awareness about the importance

a social project in this community. The NGO

of maintaining a sustainable planet.

hires local residents to convert used advertising campaign banners — which would otherwise take

In the educational arena, since 2004, the

approximately 400 years to decompose — into

Business-School Integration Project (PIEE) has

beautiful accessories that can be offered for sale.

been working in conjunction with the Bradesco Foundation to assist Rio de Janeiro students

Last year, Grupo Bradesco Seguros developed a

by contributing to their social integration,

process for the purchase of insurance through

citizenship education and quality of life through

mobile devices or POS. The process has received

sports and culture.

global recognition from the Microinsurance Innovation Facility of the International Labour

Since 2005, the Group has partnered with the

Organization (ILO) for being one of the world’s

Ayrton Senna Institute to provide opportunities

most innovative tools, allowing low-income

for the education and human development of

individuals access to insurance programs.

children and young people, through the transfer of a portion of the funds raised from the sale of

The Auto Recycling Program, which covers 75%

the capitalized securities products, Pé Quente

of Brazil, was also expanded during the year.

Bradesco Instituto Ayrton Senna and Pé Quente

Carried out in partnership with companies

Bradesco Ayrton Senna 50 Anos.

specializing in collecting used vehicles, it avoids


91

the abandonment of scrap metal and replacement parts that can be salvaged from these automobiles, generating income for waste pickers and recyclers.

Sustainability in insurance and environmental preservation programs

Since 2009, over five tons of parts have been recycled, resulting in the repair of cars, trucks and

The Group, which participates in the Green

motorcycles that have been damaged in accidents.

Protocol (an initiative created in 2009 by the Brazilian Insurance Confederation (CNseg) and the Association of Insurers of the States of Rio

Nationwide cultural dissemination through a vast calendar of cultural events

de Janeiro and Espírito Santo), whose goal is to implement a sustainability agenda in the insurance industry, was the first company to

In 2012, through the Bradesco Seguros Cultural

adhere to the United Nations Environment

Circuit, the company offered a comprehensive

Programme’s

calendar of national and international arts

Insurance (PSI), an initiative launched in 2012.

Principles

for

Sustainable

events, covering different areas (dance, classical and

Throughout the year, the company continued

exhibitions), which helped to spread culture

to supply capitalized securities — Pé Quente

throughout Brazil.

Bradesco SOS Mata Atlântica, Pé Quente

music,

visual

arts,

theater,

concerts

Bradesco Amazonas Sustentável e Pé Quente A highlight of this sponsorship was Vatican

Bradesco

Projeto

Tamar

which,

when

Splendors: A Journey through Faith and Art.

purchased, help contribute to environmental

The exhibition presented history, culture and

conservation through partnerships with the

religion through works of art created by great

following institutions: ▪ Fundação SOS Mata Atlântica (SOS Atlantic

that benefited from this sponsorship were the

Forest Foundation): Part of the funds raised

stage musicals Fiddler on the Roof, The Addams

from the sale of securities goes toward

Family and The Wizard of Oz.

protection,

recovery

and

reforestation

programs in the Atlantic Forest, a region The Group offered the public the 17 edition of a

where 110 million Brazilians live. Since

holiday tradition, Bradesco Seguros Christmas Tree,

2004, resources were made available for the

which has been certified by the Guinness Book of

planting of more than 24 million native trees.

Records as the largest floating Christmas tree in

▪ Fundação Amazonas Sustentável (Sustainable

the world. One of the three largest events in Rio de

Amazonas Foundation): Established in 2008, the

Janeiro, after Carnival and New Year’s Eve, the tree,

partnership designates part of securities sales

with support from the City of Rio de Janeiro, has

revenues to support the foundation’s programs

been exclusively sponsored by Bradesco Seguros

and projects for environmental conservation

since its inaugural edition in 1996.

and sustainable development.

th

chapter

and Guercino. Other notable presentations

6

masters, including Michelangelo, Bernini, Giotto


▪ Projeto Tamar (Tamar Project): A partnership,

The event was also marked by recognition of

which started in 2011, designates part of the

the winners of the 2nd edition of the Bradesco

securities sales revenues to the foundation’s

Seguros Longevity Awards in the categories of

core initiative to monitor, research and

“journalism” and “life stories.” The initiative aims

protect the life cycle of sea turtles.

to encourage the study and dissemination of information on this topic.

Encourage initiatives to achieve longevity with quality-of-life and well-being

In partnership with the National Commercial Apprenticeship Services of Rio de Janeiro and São Paulo (SENAC Rio/SP), the company continued its Concierge Friend of the Elderly,

The Official insurer of the Rio 2016 Games,

which enables and enhances the ability of

the Bradesco Seguros brand could not be

building door staff to handle the day-to-day

disconnected from initiatives that encourage

needs of the oldest residents. Since its 2010

individuals to achieve longevity with quality-

launch, 633 professionals have been certified.

of-life and well-being. In this regard, during the year, the company launched its Live Longer

Support was also continued for the Together for

Space — a dynamic website that disseminates

Health program, which encourages individuals

information, tips and suggestions on quality-

to participate in health monitoring programs, as

of-life, health and leisure. Another highlight is

well as initiatives that offer guidance on how to

promotion of the Conviva movement, which

change habits to lead a healthier life.

seeks to encourage the harmonious coexistence between drivers, cyclists and pedestrians.

The Group also sponsored, once again, the Fight Against Breast Cancer Walk/Run. The partnership

The year was also marked by the completion

with the Brazilian Institute for Cancer Control

of another edition of the annual Bradesco

(IBCC), carried out through the sales of the

Seguros Longevity Circuit. Started in 2007, it is

capitalized security, Pé Quente Bradesco O Câncer

the largest road race of its kind in Brazil. Last

de Mama no Alvo da Moda, allocates resources for

year, there were 14 points along the route, each

the development of projects for the prevention,

with bike racks available to encourage the use of

early diagnosis and treatment of cancer.

bicycles in traveling to the event venue. At each stop, the total amount of funds received from

Another 2012 sponsorship was for the 4th

registrations were given to a local charity.

Donate Bone Marrow Run and Walk with You, For Life. The event, held in Rio de Janeiro, raised

Last year, Grupo Bradesco Seguros held the

funds that were designated for the projects of

seventh edition of its Longevity Forum in São Paulo,

the Center for Bone Marrow Transplantation of

which brought together nearly 700 participants to

the National Cancer Institute (INCA).

discuss the impacts of population aging on the economy. Highlights included the appearances by the 74-year-old two-time Oscar-winning actress, writer and political activist, Jane Fonda; and the 90-year-old actress and singer, Bibi Ferreira.


93

BrasilCap Capitalização 2012 was a special year for Brasilcap, as it was, once again, awarded the Corporate Citizen Certificate, which is given out by the Regional

Pernambuco’s semi-arid communities benefit from capacity-building projects

Accountancy Council of Rio de Janeiro, in recognition of the constant pursuit of an

Through the Cooperforte Institute, Brasilcap

organization to incorporate sustainability into

guaranteed another year of training and inclusion

its daily culture and corporate governance.

for disadvantaged youth and adults in the labor market. The institute is the main partner in

Throughout the year, the company committed

building a better life for the communities in the

over R$ 3 million toward environmental projects,

semi-arid region of Pernambuco, where basic

in line with its strategy approach in offering

sanitation and water are rarities.

reputable, socio-environmental responsibility (RSA) funds, which include Incentivo Social

Working with the Bank of Brazil Foundation

Privado (ISP), Incentivo Social Fiscal (ISF) and

(FBB), Brasilcap has also been supporting the

Incentivo Originado da Venda de Produtos (ISPR).

BB Educar program for the past 12 years. The initiative promotes literacy acquisition for youth

The year was also marked the consolidation of

and adults from all regions of the country. Over

the partnership with the Children’s Institute,

3,000 people a year have gained basic reading

strengthening the development of the culture

and writing skills through this project.

of corporate volunteering and offering more security in the application of social resources,

Environmental concerns are also a key part of the

especially

projects

FBB partnership, which supports the nationwide

supported by the Foundation for Childhood and

Water Program that maintains the mineral as

Adolescence (FIA).

a common element and involves a variety of

in

relation

to

those

sustainability activities in the field.


Award recognizes social value initiative for the country’s development Sponsored, biannually by the Bank of Brazil, the Values of Brazil Award recognizes initiatives of relevant social significance for the development of the country. The Instituto Recicla Vida’s Sports, Ballet and Citizenship project, nominated by the Children’s Institute — a Brasilcap partner in volunteer activities — was the winner of the 3rd edition of the “BB Conglomerate & Partners” Values of Brazil Award. It is worth noting several other important activities

within

Program. The 1

st

the

company’s

Volunteer

Brasilcap Solidarity Award

was for a Christmas activity that distributed Christmas packages to children in the Espaço Logos and Se Essa Rua Fosse Minha institutions. Contributions to the FBB, unlike other partners,

The Brasilcap Solidarity Program also received

are partly derived from proceeds from the sale of

a certificate for its participation in the Ronald

some of the company’s products. In 2012, there

McDonald House’s McHappy Day 2012, which

were over R$ 2 million in such contributions —

raised R$ 2,268, on August 25, from the sale of

R$ 1.7 million was invested in the Water Program

216 tickets redeemable for Big Macs.

and R$ 376,300 in BB Educar. Humanitarian

activities

included

another

The company also strengthened its commitment

beautiful gesture from the volunteer staff of

to the Corporate Volunteer Program (PVE),

Brasilcap — an initiative that took place in the

which works proactively with its own employees.

pediatrics wing on the 4th floor of the Bonsucesso

One of the major milestones of the year was the

Federal Hospital. It was decorated in a manner to

definition of the name and brand of the initiative,

soothe and make easier the difficult experiences

the Brasilcap Outreach Program, which was

of the children receiving treatments in this

created with the participation of all volunteers.

facility. These young persons mostly come from Baixada Fluminense, Complexo do Alemão and other surrounding communities.


Brasilprev Brasilprev understands that the nature of its business, guided by long-term fundamentals,

Encouraging the voluntary participation of employees in social projects

requires a commitment to social responsibility. Thus, its Social Responsibility strategy is

In the social arena projects have been developed

directed towards practices that are aligned with

and

its mission to provide customers with financial

incentive funding.

supported

with

private

funds

and

security solutions and high quality services to make the plans for their lives possible. One of

The company promotes the Voluntary Service

the pillars of this strategy is financial education,

Program and, with private resources, develops

which is fundamentally concerned with and the

internal activities and allows its employees time

main focus of whose activities is to assure the

off during working hours (up to eight hours

achievement of those goals.

per year) to participate in volunteer projects. The program includes:

In 2012, Brasilprev renewed its commitment to the Global Compact, a United Nations-led

▪ Voluntário

Cidadão

(Citizen

Volunteer):

initiative, by continuing to support and provide

Volunteers teach classes geared toward the

continuity for the agreement’s ten principles.

personal and professional development of

The company is also associated with Instituto

young persons, aged 16-22, who participate

Ethos and the Programa Amiga da Criança of

in the Young Citizen Program. In 2012, 44

the Fundação Abrinq pelos Direitos da Criança

volunteer employees volunteers assisted 15

e do Adolescente (Children’s Friend Program

high school students in public schools.

of the Brazilian Toy Manufacturers’ Association Foundation

for

and Adolescents).

the

Rights

of

Children

▪ Contadores de Histórias (Storytellers): Seeks to encourage reading by and the cultural


education of children. Volunteers armed

3.6 tons of clothes and Campanha de Natal

with books and costumes visit neighborhood

(Christmas Campaign), in which employees

associations, social institutions and public

presented toys to 385 children and adolescents

schools to tell stories to children. By year’s

from three institutions.

end, the project had 80 participants, aged between three and thirteen, from two institutions in the city of São Paulo – Centro Social Brooklin Paulista and Gotas de Flor com Amor.

Proper administration of resources helps to carry out life projects

▪ Projetos de Vida na Ponta do Lápis (Pencil Point Life Projects): Brasilprev volunteers

In keeping with its social activities strategy,

present Financial Education lectures with

Brasilprev also offers its Pencil Point Life

the aim of disseminating this knowledge in

Project. Created in partnership with the Trevisan

the nearby community to the company. Last

Business School, it offers lectures focusing

year, these events occurred at the Associação

on

Educar and gathered together 40 young

resources, a fundamental condition for the

persons and their families.

realization of life goals.

the

proper

management

of

financial

In addition to these initiatives, employees are

Taught by undergraduate students — who

mobilized for periodic social campaigns. In

receive specific training to become multipliers

2012, we collected over 3,200 items, including

— the presentations are geared toward young

school materials, books, toiletries, toys and

people

food, which were distributed to 11 institutions.

members of neighborhood associations and

Among the highlights was the Campanha de

other entities in the city of São Paulo and the

Agasalho (Clothing Drive), which collected

ABC (industrial) region of Greater São Paulo.

from

public

and

private

schools,


97

Following each event, participants receive a

data on sustainability practices, which have been

summary of the content presented and a link

adopted by large companies around the world.

on the Brasilprev website to access a monthly budget spreadsheet. Since its 2010 launch, the

It is also a signatory of the 2011 Global

project has conducted almost 540 meetings,

Investor Statement on Climate Change, an

benefiting over 25,000 participants. This number

initiative of the United Nations Environment

is expected to grow to 55,000.

Programme Finance Initiative (UNEP FI), which requires governments to adopt policies to

The Financial Education program has become

encourage the development of a low-carbon

one

society, so as to contribute to the sustainable

of

the

company’s

most

significant

social responsibility initiatives and is now

development of nations.

being disseminated, in the form of online presentations, to other stakeholders, such as

Mindful of the climate change scenario, since

customers and employees.

2006, Brasilprev has been measuring the direct and indirect emissions of greenhouse gases

Brasilprev also uses some government-sponsored

(GHGs) generated by its operations. Based on

tax break mechanisms, through the Municipal

this work and to minimize such impacts, the

Fund for Children and Adolescents (FUNCAD),

company is responsible for the conservation

to support cultural, social and sports projects.

of a 6-acre, native forest area located in

During the period, over R$ 1.9 million were

the city of Barra do Turvo, in the interior of

earmarked for five initiatives. Cultural activities

the state of SĂŁo Paulo.

supported by Brazil’s Rouanet Law and Sports Law received investments of almost R$ 6 million.

The company also promotes internal activities among its employees, such as the selective collection of waste and encouraging the proper

GHG emissions control and native area forest conservation

separation of trash. For these efforts, the company has engaged a specialized supplier who is responsible for the collection and correct

initiatives in this regard. Accordingly, since 2005, it has been a signatory of the Carbon Disclosure Project, a nongovernmental organization that seeks to promote dialogue between investors and companies, encouraging the collection of

6

impact and encourages society to adopt

disposal of recyclables and organic waste. chapter

Brasilprev is working to reduce its environmental


de sistemas de gestão que incorporam os

Caixa Seguros As its social cause, Caixa Seguros has chosen

gathered together segments linked to the public

to promote the health of young Brazilians.

security sector with program participants to debate

Since 2007, the Group has sponsored Jovem

and create solutions that minimize the impacts of

de Expressão (Youth Expression), which focuses

violence on youth. Working together, these initiatives

on needy community members in Brazil’s

represented a new model of social intervention —

Federal District. The program helps to reduce

validated by scientific research — with the potential

the exposure of its participants to violence and

to be transformed into public policy.

consequent mortality from external causes. In 2010, the company transferred the management of the program to the United Nations Office on Drugs and Crime (UNODC). The transfer of the

Research sketches an unprecedented picture, depicting the real attitudes and behaviors of young people

initiative’s methodology to the international organization raised the insurance company

Last year, Caixa Seguros carried out research on

to a new level. The cooperation agreement

Youth, Behavior and STD/AIDS, which painted an

was first to be signed between UNODC and a

unprecedented picture about the real attitudes,

private company in Brazil, thereby validating

behaviors and habits of young people, aged 18

the efficiency of the program. At present, Youth

and 29, about sexual life and its consequences.

Expression is being carried out in partnership with the United Nations Educational, Scientific and

In collaboration with the Brazilian Ministry

Cultural Organization (UNESCO) and the Central

of Health and the Pan American Health

Única das Favelas (Central Union of Slums).

Organization (PAHO), 1,208 young people, of both sexes, were interviewed in 15 states and

With its innovative methodology, the program

the Federal District. The study showed that

unites community therapy with cultural workshops.

almost 60% of them think they are not at risk

Youth Dialogues, events that were held in 2012,

of contracting sexually transmitted diseases.


99

Attitudes and responsible habits increase with levels of education. Another conclusion indicated that the use of alcohol and drugs increases the risk of a couple having sex without a condom. Since the study’s release in December, the Group’s brand has had wide exposure in more than 120 media outlets. Interest in the findings shows the relevance of the study to Brazilian society. The results were approved by the Ethics Committee of the University of Brasilia. The data is public and can be used by any public or private institution. The full survey is available on the company’s website: www.caixaseguros.com.br.

Building management aligned with sustainable development principles Caixa Seguros Group is also taking care of the future for generations to come. Employees, suppliers and partners work together and are encouraged to adopt environmentally correct models and attitudes in the workplace and with their families. The company has a Sustainability Committee responsible for ensuring the participation of all areas in building management that is in line with the principles of sustainable development. The committee monitors and validates projects and initiatives to reduce consumption and adopt of environmentally efficient technologies.

service. The Group donated more than 2 tons of electronic waste to a meta-recycling station. Since 2007, Caixa Seguros has been using Carbon

ceramic mugs and glasses. Within six months,

Free postage on all of its correspondence, which

the company’s headquarters were no longer

helps to offset its greenhouse gas emissions

using 30,000 plastic cups, a 22% reduction in

through the planting of trees in Atlantic Forest

the average expense of the company. This figure

reserves, located in the states of São Paulo and

exceeds the target that had been set for this

Paraná. The goal is to preserve biodiversity and

initiative, which was 10%.

reduce the impacts of global warming.

Since 2011, selective waste collection has also been a part of the company’s activities. The initiative provides for the return to the supply chain of the company’s used plastic and paper. Organic waste and non-recyclables are separated and delivered to an urban trash collection

chapter

throughout the company, of disposable cups with

6

Among these activities is the replacement,


Capemisa Seguradora de Vida e Previdência A pioneer in the adoption of socially responsible

More than five decades after its founding, the

initiatives, Capemisa keeps alive the social work

organization continues to offer social assistance

of the Fabiano de Cristo Home, created in the

and has become a national and international

1950s by the Caixa de Pecúlios, Pensões e

benchmark for family care. Its model of social

Montepios Beneficente (Capemi), forerunner

advancement has been transferred to Cartagena

present-day life insurance and pension plans.

and

Bogotá,

Bangladesh

Colombia;

and

Portugal,

Dakar,

Senegal;

among

other

Besides promoting education, making a positive

countries. In recent years, Lar Fabiano de Cristo

change in the thinking of those whom the project

has received major awards in recognition of its

assists, this initiative includes proper physical

civil society work.

training for children to help them to assimilate lessons, acquire proper nutrition habits and

Lar Fabiano de Cristo supports five service tracks:

reformulate their habits for the exercise of citizenship. Accordingly, Lar Fabiano de Cristo

▪ Family Relocation in Substitute Homes

developed its social assistance methodology,

▪ Temporary Shelters

transforming their houses Assistance Homes

▪ Integral Promotion of the Family

into Integral Advancement Units.

▪ Emergency Support ▪ Integral Promotion of the Elderly


101

Sponsorship and support for noteworthy sports and cultural projects In 2012, Capemisa Seguradora also invested in sports and cultural projects through sponsorships and support. Among these were Instituto Reação (NGO run by Olympic judo medalist Flávio Canto); the Judo Federation of the State of Rio de Janeiro; Ippon Judo Project; Esteves Brothers (Bantam athletes in swimming); sailor Daniel Carvalho; and the Beach Volleyball duo, Baêta. In the cultural arena, the company sponsored professional singer, Anatasha Meckenna; the theater group, Loucos

programs, such as Group Run and Walk, in which the company’s employees have the opportunity to train with teachers and attend events; biweekly Shiatsu care, as a means to reduce stress; and nutritional programs to encourage healthier diets.

chapter

Moreover, Capemisa constantly encourages improvement in the quality of life of its employees through

6

do Tarô; and the Maestro Capemisa Project, which seeks to share classical music with audiences all across Brazil.


Care Plus Recognized for its Premium segment performance

A study issued by Harvard University listed the

in providing health care services to companies,

initiative as being among the most successful in the

in 2010, Care Plus joined forces with Movimento

area of community interaction and UNICEF has plans

+

to implement it across Latin America.

Feliz,

a

nonpartisan,

non-governmental

initiative that brings together companies from different sectors toward the accomplishment of

In January 2012, Care Plus began a new

a single goal — to encourage participation and

campaign, encouraging its beneficiaries to turn

involvement in, and donations to social causes.

in their hard copy manuals and avail themselves of the company’s total network, which features

In early 2012, the movement launched a

complete information, updated on a daily basis,

campaign to encourage the exchange of printed

via its website site; as well as its 24-hour Customer

handbooks for handbooks on CD — for each

Service line and mobile app, which can be used

handbook exchanged, a company would make

by any mobile device with access to the internet.

a donation of R$ 5.00 to Bairro Escola Aprendiz, which has been operating for 12 years in São Paulo’s Vila Madalena neighborhood, promoting the occupation of local sites for educational

Activities that help preserve the environment and ensure a better future

purposes. The project has conducted more than 300 interventions, such as school renovations,

In March, the company also launched Green Care,

painting of alleys and houses, among others.

a program of sustainable activities whose goal is

Since the campaign began in 2010, donations

to contribute to preserving the environment and

have totaled R$ 30,000.

promoting a better future for society, as well as encouraging the participation of employees and

The idea is to expand this initiative throughout

customers in creating new sustainable projects

Brazil. To date, it has been replicated in almost 20

by stimulating internal campaigns. These are

municipalities, and within state and federal programs.


103

small gestures, which, when taken as a whole, can generate big results: ▪ Sending bills to customers via e-mail, eliminating hard copy printing. These are also accessible via the Care Plus website. ▪ Handbook Network: In January 2012, Care Plus eliminated the production of hard copy network manuals. Beneficiaries can now choose to receive a handbook on CD by filling out an application card on which they select their particular plan. Those who do not do this will not receive a handbook. ▪ Replacing printed health plan guidebooks with a hotsite that is easily accessible and updated daily. ▪ Internal campaign to reduce hard copy printing by 30%. ▪ SMS messaging to inform beneficiaries about claim authorizations and reimbursements with complete information available via the

▪ Making the Personal System - Care Plus

website. This avoids the need for passwords

prevention system questionnaire available for

and the sending of hard copy communications.

online completion and submission, without

available via the Care Plus website. They can

▪ Should additional information be required

also access service authorizations via the

during reimbursement processing, these

company’s Customer Service line.

requests

▪ Mobile app allows smartphones and other,

for

information

and can

submission be

of

accomplished

such via

internet-connected mobile devices to access

e-mail, avoiding the necessity of printing

information from an accredited network,

numerous forms.

replacing the need for a hard copy handbook. ▪ For companies with more than 30 insured lives, policy holder’s application card and dependent inclusion via the web, without the need to send original documents. ▪ Communications

regarding

differentiated

services published on the web, minimizing the use of printed materials.

6

the necessity of printing a hard copy.

chapter

▪ Providers have access to passwords made


Centauro Seguros e Previdência In 2012, its 20th anniversary year, Centauro organized its first calendar in support of

Support for social projects and entities that work with children and adolescents

charities and social initiatives in which company employees directly participated. These activities

In addition to these initiatives, the company

were intended to promote solidarity and

supported projects developed at the João Instituto

building a more just and equal society.

Ferraz de Campos, which is based in the city of Curitiba, with branch operations in Rio de Janeiro;

Social activities were carried out on specific

activities of the Instituto Movimento Recriança,

dates, such as Easter, Children’s Day and

which serves needy children and their families in

Christmas. More than 180 people, including

the Curitiba metro area; and activities in support

children and the elderly, received donations

of children and adolescents with cancer at the

from employees, who bought chocolates, toys

Instituto Ronald McDonald, during McHappy Day.

and children’s clothing, as well as items of primary necessity for seniors, including personal

Centauro is also investing in the quality of life of

hygiene products, blankets and food.

its employees and their families, providing them with medical and dental care, life and personal accident insurance, as well as a pension plan and child care for the children of employees.


105

Chubb Seguros Chubb Insurance believes that it is also the

and following the implementation of selective

responsibility of the private sector to seek

collection, a 15% reduction in the use of

solutions for social problems and reduce

disposable products. The company also reduced

the impacts of human intervention on the

its use of white office by 6,715 sheets.

environment. In 2012, the company reaffirmed its commitment to this policy and sought, through

Communication is a key component to raising

initiatives and programs, to raise the awareness of

awareness

its employees and partners about the importance

change. This was at the core of the Ecological

of adopting sustainable practices, and enable

Consciousness

socially responsible activities.

two Sustainability Panels at the company’s

and

encouraging project,

behavioral

which

installed

headquarters in São Paulo. These panels help Many measures adopted by the company are

to clarify and disseminate the main concepts

ongoing, adding to the projects implemented

of this initiative.

and maintained from previous years. Chubb created the For a Better World sustainability

To

project, based on six pillars:

beyond the limits of the organization itself, the

take

the

discussion

on

sustainability

Commitment to Tomorrow program evaluates the commitment of its suppliers to essential

Campaign to promote the conscientious and efficient use of company resources

sustainability measures. Today, 100% of the

Responsible

the

A Million New Trees was an activity that

conscientious and efficient use of resources

was developed in partnership with all of the

throughout the company. As a result, there was

company’s customers, who received a letter, along

a 65% reduction in the consumption of lighting

with a minicard containing Jacarandá Mimoso

Consumption

promotes

company’s partners are attuned to its values.


(Rosewood Mimoso) seeds to be germinated. The company estimates that within 60 months there will be more than a million new trees planted.

Workgroup sensitizes people toward inclusion and valuing differences The company created a Diversity Council working group, whose mission is to raise awareness about social inclusion and the appreciation of differences within the corporate environment as a means to increase work synergies. The 10-year-old project has been an unqualified success. Moreover, Chubb is involved in philanthropic activities, which include making donations to the Vivenda da Criança Benevolent Association, Lar Vinícius, among others. The company actively contributes to the development of sports and, in 2012, supported the Race & Walk Against Cancer, which was held in a variety of cities around Brazil. Chubb also has a training program to help low-income youth enter the labor market. Through a partnership with the Youth Support Center, the company offers an internships for an average period of two years. This is one more way that Chubb is contributing to a more cohesive society.


107

CNseg

Brazilian Insurance Confederation

2012 was a year in which the Brazilian

In keeping with the legacy of Rio+20, CNseg

Insurance

entered

Confederation

(CNseg)

engaged

into

a

strategic

partnership

with

in a series of activities intended to intensify

ClimateWise, a group of insurance industry leaders

the Brazilian insurance market’s commitment

that promotes activities in relation to climate

to the sustainability of its business and the

risks. Signed in July with Cambridge University,

planet. In this regard, the most significant

which is coordinating ClimateWise operations,

initiative took place in June, on the eve of the

the agreement allows Brazilian insurers access

Rio+20 (also known as the United Nations

to reports with information regarding steps that

Conference on Sustainable Development), when

global players have taken to reduce climatic

the company signed on to the Principles for

risks and disasters. Materials are forwarded to

Sustainable Insurance (PSI).

participants via CNseg’s Sustainability Committee.

The previous month, a survey conducted with

Also in 2012, CNseg promoted the second edition

the support of BSD Consulting assessed the

of the Antônio Carlos de Almeida Braga Innovation

alignment of market practices to the values that

in Insurance Award, which is organized annually

guided the formulation of the PSI. The result

by the Confederation and whose theme this past

showed that 71% of companies surveyed knew of

year was sustainability. The awards ceremony

these U.N. principles and 54% have sustainability

took place at the Copacabana Palace Hotel in

management and/or sustainability committees.

Rio de Janeiro during an industry luncheon.

Almost half (43%) said that environmental, social

The theme reinforced the sector’s commitment

and corporate governance (ESG) considerations

to creating a healthier planet.The award aims to

are included in the development of their

stimulate the development of the sector and improve

products and 29% are already participating

relations with consumers, from the adoption of

in working groups to revise or create new

innovative ideas for services and procedures to

policies and standards.

supporting initiatives that will define the profile of the entire insurance marketplace into the future.


active in Morro Santa Marta, in the Rio de Janeiro

Special Committee sets an agenda for discussions and action

neighborhood of Botafogo, since 2010. Throughout the year, the Confederation and

In September, CNseg signed an amendment to the

participating insurers promoted communications

Green Insurance Protocol — an agreement signed

initiatives to show residents how insurance can

in 2009 with Brazil’s Ministry of the Environment,

assist them in difficult times. Street theater

whose aim is to establish guidelines for the

performances were staged by the Carroça de

implementation of environmental responsibility

Mamulengos troupe. As well, Osmarta, a group

activities in the marketplace. The amendment led

of local actors, presented sketches on a stage

to the creation of a Special Committee to establish

that was set up at the entrance of the community

an agenda for discussions and action, and adjusted

about teen pregnancy, daily hazards and need

the Green Insurance Protocol to the PSI.

for retirement planning.

CNseg also joined the founding group of the

CNseg also saw the attraction that games have on

Global Federation of Insurance Associations

children and youth, and released, in December,

(GFIA), whose membership includes 31 insurance

the electronic game, Caminhoneiro Estou

associations from around the world. The

Seguro, which was developed in partnership

federation was created in October with the aim

with Guanabara Games.

of tackling complex international issues for the global insurance market, such as the supervision

The goal of the game is to raise awareness about

of international groups with a common structure

the importance of day-to-day risk management

in different countries, to financial inclusion

through a fun and educational experience.

and combating money laundering. The group

The interactive totems are located in strategic

represents 87% of the world’s insurers.

locations throughout the community and their use is free. The game was installed in the

Another significant initiative was joining the

Insurance House — the local office set up to

Luxembourg-based Microinsurance Network (MIN),

provide insurance information and sales services

which has a mission to promote the development

for the community.

of insurance services for low-income populations. With almost 70 institutional members, the MIN includes more than 200 experts participating in 15 different discussion and work groups. CNseg is a member of two working groups: Insurance and Consumer Protection, and Education.

I’m Safe project takes financial education to the residents of Dona Marta CNseg began the second phase of the I’m Safe financial education project, which was created to sensitize low-income citizens to the importance of risk prevention, which has been


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Mais Leve program launches nutritional re-education initiative Concern for the health and well-being of its employees motivated CNseg to create, in partnership with Vigilantes do Peso (part of Weight Watchers International), the Mais Leve (Lighter) program. The 67 individuals who adopted the proposed eating habits of Vigilantes do Peso collectively lost 235 kg in nine months, with several having reduced their weight by more than 20 kg. The contracted company held weekly meetings for weigh-ins and participant motivation sessions. In parallel, free pilates classes were offered, three times per week, on the Confederation’s premises, always before the start of the workday. Another activity was the ecological walk on the Pista Cláudio Coutinho in Rio de Janeiro’s Urca neighborhood, which brought together employees and families. The

branded with the Mais Leve program logo and which are now used as a uniform in the pilates classes.

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professionals. They all wore t-shirts made from polyethylene terephthalate (PET) bottle fibers that were

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walk, which was held on a weekend, included the participation of physiotherapy and physical education


Comprev Seguros, Previdência e Empréstimo Consignado Through its partnerships with several charities and

of directors, Hortência Maria Moreira Alves, with

some of its own initiatives, the social responsibility

the assistance of an internal auditing committee.

activities of Comprev have helped to reduce social

The funds come from the company’s own

inequalities and contribute to Brazil’s growth.

operations, which in 2012 totaled R$ 105,200.

One of these activities is the Educational Assistance Program (PAE), created a few years ago as a means of subsidizing the school fees of its employees

Contributions help people in vulnerable situations in Rio de Janeiro

(employees and interns) who are enrolled in professional training courses, undergraduate

The São Vicente de Paulo dispensary, located

or graduate (MBA) programs in the areas of

at Cruz Vermelha in downtown Rio de Janeiro,

Administration, Actuarial Science, Accounting,

receives

Communication, Law, Information Technology

vulnerable situations and maintain a daycare

and Marketing, all of which are in the company’s

center that provides free care for children up to

interest in the management of its business.

7-years-old. Comprev began making monthly

contributions

to

help

people

in

financial contributions in 1999, in addition to daily The program aims to enable and best qualify

donations to the daycare center of bread, milk and

professionals, improve the quality of services offered

butter. In 2012, the dispensary received R$ 10,400.

to clients, adding value to products and strengthening the ties between the company and its employees. In

Since 2005, Comprev has been assisting

2012, the initiative received R$ 41,000 in investments.

Associação Pro-Vita, which works in partnership with Brazil’s National Cancer Institute (INCa),

The company also maintains a Social Assistance

to support children undergoing bone marrow

and Philanthropy Program, which is managed

transplants and their families. Last year, Comprev

by one of the members of the company’s board

made cash donations totaling R$ 6,600.


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Dedicated to supporting children admitted to the Salles Netto Municipal Hospital (HMSN), located in the Rio de Janeiro neighborhood of Rio Comprido, the Associação has partnered with the company since 2005 and, in 2012, received financial support from Comprev in the amount of R$ 6,000. Founded in 1978, Casa de Fabiano is dedicated to offering health care and education services to families in social risk situations, who live in Rio’s Morro dos Macacos and adjacent neighborhoods in Vila Isabel. The initiative has received support from Comprev since September 2010 and, in 2012, received R$ 18,260.

Alcohol and drug dependent individuals receive support through project in Goiás Another area of support is Projeto Resgate (Project

Last year, it received R$ 6,600 in support funds

Rescue), which operates in the municipality

from Comprev. The Lar de Clara e Francisco (Clara and Francisco

drug dependent individuals, by offering relevant

Home), works in the Beira Rio community of

services to those being assisted by the project

Rio de Janeiro to provide a better quality of life

and their families. The organization promotes

for local residents through social activities that

activities in the areas of health, citizenship

generate opportunities for total personal and

and professional training. In 2012, it received

collective development. Supported by Comprev

R$ 5,400 from Comprev.

since April 2012, last year the organization received a financial contribution of R$ 10,900.

The philanthropic institution, Pestalozzi de Goiânia, is another of the company’s partners. Since 1974, it has offered specialized treatments for

people

with

intellectual

disabilities,

multiple disabilities, syndromes, disorders and autism, as well as assistance to their families. Seguros, Previdência e Empréstimo Consignado

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Goiás. The initiative works with alcohol and

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of São Miguel do Passa Quatro, in the state of


Escola Nacional de Seguros One of the highlights of Escola’s activities in the

The school also coordinates a project of the

social responsibility field is the Amigo do Seguro

Fama publishing house, If This Street Mine,

(Fiend of Insurance) project, which, over the

which encourages reflection about and the

course of the year, was implemented in 13 cities

adoption of safe behaviors in traffic, as a means

through its Work Initiation Course that qualified

of preserving life and raising awareness about

366 young, high school students, enrolled in

the existence of Personal Injury Caused by Motor

public schools. In 2012, the project was carried

Vehicles on the Roadways (DPVAT) insurance.

out in three new locations — Boa Vista, Roraima; Manaus, Amazonas; and Natal, Rio Grande do

The result of a partnership with a lead insurer

Norte — where over 60 young people were

created to exclusively manage and operate a

qualified, with some having been offered

consortium of insurance companies, Seguradora

internships by the conclusion of the course.

Líder DPVAT, the initiative empowers elementary school teachers in the school systems in Brazil’s

In Rio de Janeiro, the program is conducted

South and Southeast regions to incorporate this

in partnership with the Mudes Foundation; in

subject into their lesson plans. Students receive

Ribeirão Preto, São Paulo, with the Educational

a kit with books, an instruction manual, a DVD,

Association for the Youth of Ribeirão Preto

games, posters, and bag of recyclable material,

(AJURP);

as well as a certificate of course completion.

in

Vitória,

Espírito

Santo,

with

the Brazilian Agency for Employment and Internships (ABRE); and in other cities with

During 2012, 1,000 kits were distributed,

Business-School Integration Center (CIEE). In

which benefited 40,000 children, in addition

São Paulo, an agreement was signed with the

to teachers and parents, in the cities of Rio de

Techmail Institute to add even more value to

Janeiro, São Paulo, Minas Gerais, Rio Grande do

the initiative and make a further difference

Sul, Santa Catarina and Paraná. The project has

in the qualification of new talent for the

met with great acceptance in the places where it

insurance industry.

has been implemented.


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that is contributing libraries for children and adolescents, with approximately 350 books in each, to public schools at the elementary and high school levels. Institutions are

recommended

by

unions,

insurance

associations and the management of Escola’s regional divisions. In

the

realm

responsibility,

of

Escola

socio-environmental has

maintained

its

EcoEfficiency Program, whose aim is to encourage

suppliers

to

adopt

practices

that will protect the environment through socio-environmental criteria. Since 2011, all of Escola’s educational material has been produced at a printing house that has received FSC Forest Stewardship Council® Chain of that all forest-derived raw materials come from

insurance

to

management practices that are considered

specialized literature through Saber Seguro

socially, environmentally and economically

(Know Insurance), a project that assists the

appropriate, following principles that respect

associations of insurance brokers and insurance

the environment, workers and the community.

and

democratize

access

companies, as well as other partners, to install libraries on the premises of these entities. Donated titles are published by Escola. By 2012, the program had already been installed at ten insurance brokers and and one insurance company, at the Clube Vida em Grupo in Rio de Janeiro and at the Brazilian Institute of Actuaries. Looking to expand its operations beyond the insurance market, Escola has created the Asas para Voar (Wings to Fly) — a project

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Escola seeks to spread knowledge about

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Custody Certification — a seal that ensures


GBOEX Previdência e Seguro de Pessoas Each year since its implementation in 2009,

Conscientious Solid Waste Disposal Protects

GBOEX

Environmental

the Environment; The Relationship Between

Responsibility Campaign, whose slogan is

Periodontal Disease and Diabetes; Depression

GBOEX Attitudes for Better Living. The company

and Retirement: Prepare Yourself to Avoid

created a working group called Multipliers

it; Prevention and Balance for a Healthy Life.

of Communication, comprised of employees

This initiative led to greater engagement in

from different divisions, which encourages

campaigns, such as Recycle Your Ideas, Plant

participation in environmental and social causes,

a Vegetable Garden, Donate Books, Donate

and stimulates campaigns geared toward

Clothing, Donate Food, among others.

has

intensified

its

making donations to charitable institutions. This project was extended to GBOEX members, with collection boxes installed in all GBOEX branches.

Encouraging conscientious consumption is a Group tradition

The company also launched the cultural contest, “What’s the Secret of Living to be 100?” It

As a result of the company’s participation and

encouraged members to write, in a poetic form, their

the involvement of its employees, the expression

perceptions about quality of life and to participate

“Colaborador Legal” (Cool Employee) was

in activities commemorating the centenary of the

created as a way of defining and honoring all

company, which took place on May 24, 2013.

those who collaborate with proposed activities.

The Informativos GBOEX newsletter contributes

The company also encourages the practice of

to the welfare of citizens and the community

conscientious consumption as a means to save

by disseminating articles, written by experts,

paper, energy, and water, as well as reduce

covering

the use of plastic packaging, engage in waste

topics

such

as

Sustainability:


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sorting and the proper disposal of electronics,

certification is an initiative of Consumidor Teste

and to collect used batteries.

(Consumer Test) magazine, which maintains a partnership with Brazil’s National Institute for

Through the activities of its affiliates, social

Consumer and Citizen Education (INEC).

projects are maintained in several states. In Rio Grande do Sul, the company contributes to the

Recognition of certified companies is the

maintenance of certain entities, such as the Food

reason why simultaneous efforts are made

Bank; Assistance Program for the Drug Addicted

by companies on behalf of more equitable

(PACTO); Gaúcho Hippotherapy Association; and

consumer relations and sustainable practices

the Gaúcho Hippotherapy Center for persons

that ensure the preservation of the environment.

with disabilities.

Internal program aimed at employees’ quality of life Internally, the company developed its Coaching and Mentoring Moments program to help individuals achieve their potentials. Another initiative is the Moments of Personalized

The company also offers courses in Libras (Brazilian sign language for the deaf), as part of the Inclusion Program for People with Disabilities and authorized by Brazil’s Ministry of Labor. GBOEX was recognized for this set of activities when it received the 2012 Top Consumer Award (7th edition) for Excellence in Consumer Relations and Respect for the Environment. The

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and improving the quality of life of employees.

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Psychological Counseling aimed at prevention


Icatu Seguros Icatu Seguros practices and supports activities for sustainability and social responsibility through a variety of initiatives. In the field of Education and Professionalization, since 2011, the company has been one of the sponsors, in Porto Alegre, of a free preparatory course for the college entrance, Emancipa, whose focus is on preparation for the High School National Exam (ENEM), which is intended for public high school school students who are in their final year or who have graduated.

In sports, since 2009, Icatu has been offering its support to projects of the Instituto Bola pra Frente (Eye on the Ball Institute), such as Craque de Bola e Escola (Star Player and Student), Centro de Capacitação Toque de Mestre II (Master Touch Training Center II) and the Programa Esporte em Ação (Sports in Action Program). Since 2011, the company has also been making investments in young sailing athletes through the Projeto Bons Ventos (Fair Winds Project), which is designed to prepare them for the Rio 2016 Olympic Games.

Since 2007, the company has also been sponsoring the Fundação Pró-Saber, assisting in the support of its daycare facility located in São Paulo’s Paraisópolis slum neighborhood. Since 2008, Icatu has also been supporting several other initiatives, including Projeto Constelação (Project Constellation), which invests in the training of hundreds of young people and their families who reside in communities on the outskirts of Rio de Janeiro; the Projeto Social da Mangueira (Mangueira Social Project), which contributes to the education of children and young people; and the Menor Aprendiz (Young Apprentice) program, which, for more than ten years, has been offering dozens of underprivileged youths the opportunity for their first job, in Icatu Insurance.

Icatu’s sports portfolio includes, in the city of Belo Horizonte, support for the Projeto de Formação de Atletas do Minas Tênis Clube (Athletes Training Project of the Minas Tennis Club). Support is also being provided to the Projeto Grael do Instituto Rumo Náutico (The Grael Project), which offers students opportunities for education and social interaction through a sailing experience. Icatu is a partner of the Ronald McDonald Institute, a nonprofit corporation that provides support for the treatment of children and adolescents with cancer. Since 2006, over R$ 2 million have been donated to the institute by setting aside a portion of the sales of Icatu’s Troco Premiado, Doação Premiada and Boa Ação, Boa Sorte products, since 2006. The


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company also supports institute-sponsored events, such as the children’s race against cancer and the charity golf tournament. Since 2008, Icatu Seguros has been making donations to Operação Sorriso (Operation Smile), an NGO recognized by the U.N., which performs free surgical operations to correct cleft lip and cleft palate in children and adolescents from poor communities. The company also continues to support Doctors Without Borders, whose centers offer treatment

to children suffering from malnutrition, mass vaccination campaigns, the distribution of relief items, as well as providing medical and psychological care through mobile clinics and in several refugee camps around the world. In the environmental arena, Icatu donates the recyclable waste items it generates to the wastepickers of the Associação Rio Coop (a cooperative of selective collection and recycling wastepickers). Annually, this initiative collects an average of 80 tons of reusable materials.

As regards cultural initiatives, Icatu sponsored Bethânia e as Palavras and Carta de Amor, performance tours of renowned Brazilian singer Maria Bethânia; the Tantas Marés tour of singer, guitarist, and composer Edu Lobo and backing band, Aquarius; as well as the tours of singer/songwriter Joyce Moreno (commonly known as “Joyce”) and legendary jazz/bossa nova pianist, João Donato. The company also sponsored publication of nuclear physicist Alejandro Szanto de Toledo’s book Face a Face (Face to Face), featuring the photographic portraits of the many peoples and ethnicities he encountered in over three decades of travel around the world.

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Icatu encourages its employees to participate in voluntary initiatives, such as Christmas campaigns organized by several institutions, including Obra do Berço in the Lagoa neighborhood of Rio de Janeiro; Jardim Gramacho in the city of Duque de Caxias, Rio de Janeiro; Lar Santa Catarina in the city of Petrópolis; as well as Natal dos Correios; Campanha do Agasalho (Instituto da Criança); and Volta às Aulas (Instituição Béu Machado), among others.

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Icatu Seguros is also associated with the Instituto Ethos, whose mission is to mobilize, sensitize and assist companies to manage their businesses in a socially responsible manner, transforming them into partners in the construction of a just and sustainable society.


Invest Seguradora Invest Seguradora’s strategic planning envisions

commitment to the integrity of its partners and

activities focused on employees, partners and

also promoting roadway safety throughout Brazil.

customers that will help create a behavioral disposition that is working together towards a

In the cultural arena, the company was one of

more socially responsible future.

the principal sponsors of the film “O segredo dos diamantes” (“The Secret of Diamonds”), a Brazilian

To

support

nonprofits

that

offer

social

production based on old tales from the state

assistance, Invest launched the Invest for Life

of Minas Gerais. The feature film, intended for

initiative. The project’s goal is to raise funds

children and young adults, was filmed in the cities

for these organizations through the sales of

of Serro, Diamantina, Sabará and Belo Horizonte.

insurance. Products are marketed through partner call centers and, with each policy sold, , a portion of the premium payments is directed to participating institution. As a sales incentive,

Social inclusion policy provides support for film, which will have free screenings

newly policyholders and salespersons can be entered into prize-awarding sweepstakes.

To Invest, encouraging the production of national cinema is a way of valuing and disseminating

Another Invest-developed product in support of

culture in Brazil. Accordingly, another significant

a social cause is RCO Motorista Premiado (RCO

aspect of this project was to support a

Driver’s Reward). Transportation companies

social inclusion policy for the film that made

that purchase insurance are offered access to

possible free screenings in communities, parks,

a transit education campaign and accident

universities, film clubs and other venues. Thus,

reduction is encouraged through a sweepstakes

the film was able to reach audiences that do not

for bus drivers who have not registered any

always have access to culture and entertainment.

claims. With this product, Invest is fulfilling its

The release of the film is scheduled for 2013.


In addition to internally-developed activities,

the dissemination of a socially responsible

Invest participates in initiatives promoted by the

culture within the corporate environment and

market, such as the Clube das Gurias campaign

encourages a commitment to those in need

held on International Women’s Day (which

through the promotion of clothing drives

collects donations of personal hygiene items)

that mobilize employees at the company’s

and the Sindserg-RS campaign held on the Dia

headquarters and its branch offices. This

do Livro (Book Day, during which the donation

initiative collects clothes, blankets and shoes,

of books is encouraged).

which are donated to charities in the cities of Porto Alegre, Florianópolis, Curitiba, Rio de Janeiro, São Paulo and Belo Horizonte.

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The company also develops activities for

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119


Itaú One of the largest insurance groups in Brazil,

internal and external audiences, and evaluate

Itaú Seguros has worked extensively, throughout

and adopt the Principles’ guidelines in the

2012, reflecting on process management and

company’s products, processes and services.

customer communications, with the aim of

The goal was to identify risks and opportunities

mapping guidelines for the new identity of

linked to each and develop action plans to

the group’s business. This new identity was

mitigate the former and improve the latter.

presented to more than 1,500 employees and, in the coming years, will help to change

Socio-Environmental Risk Policy, published in

the relationship of Brazilian society with the

December 2012, has also been a part of the

insurance market, allowing the group to become

activities of Itaú Seguros. It identifies those

a benchmark for the industry.

social and environmental guidelines that are applicable to corporate insurance transactions

As it has sought to align its strategy in a manner

and then integrates them into all business lines.

consistent with sustainable performance in its

It also establishes rules for the management of

various business lines, Itaú Seguros was one of

activities, regardless of the product or service

the first companies to adhere to the Principles

being marketed, which represent a socio-

for Sustainable Insurance (PSI). Besides having

environmental risk and provides general and

participated actively in the construction of these

specific guidelines for the analysis of those risks.

principles, the company continuously supports their disclosure and dissemination within the Brazilian

Also in 2012, Itaú renewed its contribution as an

market. It has also made progress, throughout the

institutional member of the Brazilian Academy

year, in adopting sustainability concepts, which

of Sciences (ABC), a partnership that expands

have characterized its market performance.

the academy’s sources of funding, allowing it to continue its core mission of exchanging

To ensure the incorporation of PSI guidelines,

knowledge between itself and the private

the group designed an action plan to engage

sector. During the past year, the focus was on


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interactions with the newly-created Natural

of sustainability, Itaú was recognized in the

Disasters Risk Prevention and Management

Products and Services category for its Home

Studies Group.

Insurance with Environmental Services (David Pereira da Silva - 2nd place) and Itaú Microcredits

Itaú Seguros also participates in the Sustainability

Project (Fernanda Bianco - 3rd place).

Working Group of the Brazilian Insurance Confederation (CNseg), which, in 2012, gained

The business of Itaú Seguros, fully aligned with a

more prominence and was transformed into the

strategic focus on sustainability, provided the launch

Sustainability Commission. In this group, Itaú

or improvement of products specifically designed

Seguros works collaboratively with its partners

to meet this new market demand. Specifically:

to disseminate and evolve knowledge about this subject throughout the market. Itaú, along with CNseg, has also coordinated two of the five

▪ Environmental Liability Insurance, which took

thematic groups that were formed during the

on new configurations and required pilot

course of the year.

training for clients and brokers; ▪ Itaú Vida Mulher, which had a part of its

The business of Itaú Seguros, fully aligned with

revenue directed to the programs of the

a strategic focus on sustainability, provided the

Brazilian Institute for Cancer Control (IBCC),

launch or improvement of.

which serves as an oncological reference center in the state of São Paulo; ▪ Itaú

Microcredit

Protection,

is

lenders

Almeida Braga Innovation in Insurance Awards,

insurance, created and implemented in 2012,

sponsored by CNseg and focused on the theme

which guarantees payment of an outstanding balance in the event of a borrower’s death or disability due to accident; ▪ Seguro Itaú Travel, is a market-leading product, which began to be sold though self-service channels, especially via internet ▪ Itaú Insurance Protected Card is for credit, debit or flex cards, which had its after-market materials improved by reducing the amount of printed sheets and other material used, lowering production costs by 72%.

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banking and the Itaú Mobile app; chapter

In the 2012 edition of the Antonio Carlos de


JMalucelli Seguradora To collaborate in the best way possible with

of Paraná and the cradle of Malucelli family.

social projects, through Brazil’s Fiscal Incentives

Specific support was also provided for a public

Act, in 2012, JMalucelli maintained its ongoing

initiative, which was developed by the same

support for the development of cultural, sports,

institute for this seaside community during the

sustainability and health projects.

Christmas season. It featured outdoor musical and theatrical performances, whose goal was

Other daily practices included avoiding wasteful

to attract regional residents, as well as welcome

printing to gradually reduce the use of paper

tourists from Brazil and abroad.

and cooperate in the effort to create a healthier environment; achieving a positive domino effect for everyone. One of the largest projects for sustainability and the environment, in place since 2007, is Brazil’s first eco-stadium — the

Founded in October, new institute channels donations from Group companies

Janguito Malucelli Ecoestádio in Curitiba, the capital of the state of Paraná.

In the fourth quarter of 2012, the JMalucelli Group launched its own charitable entity, the

Among cultural projects, the company continued

Joel Malucelli Institute — named in honor of its

its support of the Mirtillo Trombini Institute,

founder — which focuses on the distribution of

which organizes cultural activities throughout

donations from all of the Group’s companies.

the year in the city of Morretes, along the coast


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Founded in October, the Joel Malucelli Institute enhances the invaluable collaborations that the Group’s insurance arm has forged, making significant donations in a variety of areas, including health care initiatives in Curitiba, such as, through the Participating Family Program, the Hospital Pequeno Príncipe’s, Projeto Cultural Pipocas da História; and the Hospital de Clínicas, which was assisted in the purchase of new equipment.

Rock, which focused on the diverse and regional cultures of Brazil. In the area of sports, support was provided to the Araucariense Futsal League, which encourages children and adolescents to make sports activities a part of the fabric of their lives.

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of Culture), a project of photographer/cultural producer Liz Wood and her daughter, journalist Clarissa

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Donations provided cultural support for the publication of the book, Na Trilha da Cultura (In the Tracks


Liberty Seguros During the Liberty Mutual Group’s centenary

amount that can save up to 781 lives. In the

celebrations, the company developed a series

environmental arena, Liberty planted trees —

of social and environmental activities. All of

100 seedlings in Barueri, São Paulo.

the Group’s companies organized a Volunteers Week in each of their respective countries.

Another concern of the company is youth development. During Volunteers Week, over

In Brazil, more than 2,400 personnel hours

350 children received instruction and education

were dedicated to volunteer work, with 1,200

related to Traffic Safety — and more than 200

employees participating throughout the country

young people received vocational guidance and

and 800 employees involved in external social

coaching. In total, Volunteers Week benefited

activities. Results achieved reinforced Liberty’s

over 75 NGOs across Brazil.

core value — social responsibility. Employee engagement resulted in the collection of over 10,000 items for a Winter Clothing Drive, which represented an increase of 80% over the previous year. More than 10 tons of food and 286 toys were donated to the Christmas campaign, which represented an increase of 170% compared to 2011. Other activities during Volunteers Week included the company’s encouraging blood donations at the Hospital Beneficência Portuguesa de São Paulo, which collected a total of 237 bags of blood (approximately one pint each), an


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Initiatives help reduce impacts on wildlife and reduce paper consumption With the support of the company’s Marketing and Procurement divisions, the board of executive officers of the Canal concessionaire distributed Sustainability Kits for automotive products, which included a pamphlet, 24-hour assistance card, an envelope and a “seed card.” As a result of this activity, the company will cease to consume approximately 52 tons of paper a year. The company also began a restructuring process to implement selective waste collection at its headquarters offices in the city of São Paulo. Liberty was also an active participant of the Sustainability Committee of the Brazilian Insurance Confederation (CNseg) and working groups of the Principles for Sustainable Insurance (PSI).

Pilot project aims to create a safer transit from home to work In December 2012, the company launched, in São Paulo, a pilot project advocating Safety and Responsibility in Urban Mobility — Sinal Livre — Andar com responsabilidade é andar seguro (Green Light: Traveling Responsibly is Traveling Safely). The goal is to improve the safety of Brazilian commuters, to and from work, as well as promote tourism and attendance at Confederations Cup (2013) and World Cup (2014) games being staged throughout Brazil. The main pillars of the project are to sensitize, engage and educate society to adopt more responsible and safety-conscious conduct and behaviors while in transit — either as a drivers, pedestrians, cyclists,

Liberty has also promoted events to raise awareness among young people, including one that featured the participation of 123 students, ages 15-18, from public schools located in the vicinity of the stadium where the opening match of the 2014 World Cup will take place. The event was attended by 50 people, including local residents, merchants, the deputy mayor and representatives from organizations such as the São Paulo Metrô, São Paulo Traffic Engineering Company (CET), churches, and the Social Service of Commerce — Itaquera (SESC Itaquera), among others.

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motorcyclists or users of public transportation.


LuterPrev Previdência Privada One of the fundamental objectives of the

Through another agreement, the Lutheran

Luterprev Private Pension Plan has always

Diakonia Foundation provides subsidies on

been to direct its social responsibility activities

issues related to economic solidarity. Course

toward the skillful and continuous generation

content covers a wide range of subjects, later

and transmission of knowledge.

adapted by each school in accordance with the realities being faced by those local communities

In 2012, a major initiative in this regard was the

and each school’s students.

Luteprev Financial Education Program (PEF). In its 10-year history, this initiative has benefited

The PEF also includes the employees of Luteprev

more than 50,000 students by providing

client companies, who offer lectures and

them with knowledge of finance, specifically

periodic meetings in which financial education

targeted

topics are addressed. These modules are

to

their

respective

age

groups

and levels of education.

available in different levels, according to the profile of the intended audience and the topic

The training of PEF teachers responsible for

under discussion.

executing the program in the 17 participating schools in the states of Rio Grande do Sul and Santa Catarina — Luterprev clients participating in the company’s corporate private pension

Book details stories and methods from the Financial Education Program

plans — is accomplished through courses taught by working professionals in the financial

To mark the program’s first decade, Luterprev

field, including economists connected to the

compiled a book recounting the history,

Rio Grande do Sul Regional Council on the

objectives and methodology used in developing

Economy, with which the company has a mutual

the PEF. The publication, a commemorative,

cooperation agreement.

hardcover, illustrated edition featured the


127

reports of teachers, students and school directors who offered detailed testimonials about their activities and experiences in the classroom. Thus, the book became a complete reference guide for other institutions that want to create their own financial education projects. The company distributed free copies of the book to pre-selected public schools in Rio Grande do Sul and Santa Catarina, as well as to organizations, institutions and schools that expressed interest in learning abou the initiative. Also in 2012, Luteprev continued its SelfSustaining Communities Program (PROCAS). Created in 2009, it focuses on ecclesiastical communities with the goal of helping them to develop skills and establish mechanisms that will contribute to their sustainability. With deep ties to the Evangelical Church of the Lutheran Confession in Brazil, the largest number of PROCAS activities have been directed toward communities associated with that institution. Nevertheless, the idea is to make the program available to other religious denominations, whose needs are similar to those observed in communities already

promote current and efficient management techniques through the knowledge dissemination on topics including communication, marketing, legislation, events organization, among others. Each edition of the program comprises 40 participants who attend 120 classroom hours and, at the conclusion, receive certificates of course completion.

chapter

There are courses for the Management of Christian Communities, which enable these stakeholders to

6

being served by this initiative.


Mapfre Seguros During

2012,

Mapfre

invested

in

creating

Recycles project increased the collection of used

opportunities for its employees and brokers to

batteries, which set a record in 2012 with the

obtain information and training about sustainability

collection of 600 kg during the year. Moreover,

through the organization of meetings of its

the replacement of fluorescent lamps with LED

Sustainability Academy. Staged in ten cities, these

lighting in the company’s Alphaville facilities,

events offered training to 818 people.

where its service center is located, led to a power consumption reduction of 55%.

Mapfre also seeks the engagement of its employees in social activities. An initiative

Some products offered to Mapfre customers

towards this end is a Volunteer Program focused

were distinguished by added benefits. Among

on promoting socially engaged experiences

these were the DI AACD Fund, 70% of whose

that inspire Mapfre team members to seek

management fee was donated to support projects

opportunities to create a more just world.

of the Association for the Assistance of Children with Disabilities (AACD); and Mapfre Governance,

In this regard and with the participation of

which allocated 5% of its management fee to the

employees across Brazil who work to collect

Association of Parents and Friends of Exceptional

donations, humanitarian relief campaigns are

Children of São Paulo (APAE/SP).

created for people in situations of social exclusion. Concern for the safety of its customers was Regarding

environmental

practices,

Mapfre

materialized through Mapfre’s association with

adheres to all international standards and

the Road Safety and Experimentation Center

policies. From the Strategic Environmental Plan,

(CESVI), a research center devoted to the study

several activities are noteworthy — the Frente e

of automotive repair, inquiry, training and

Verso (Duplex) project changed default settings

publications, which contributes to the reduction

of printers, which led to monthly savings of

of accidents and the evolution of work in the

about 60,000 sheets of paper; while the Mapfre

areas of automotive repair and road safety.


129

Mapfre also invests in raising the awareness of its customers, emphasizing the importance of financial education through consultations and lectures directed to companies and employee groups. In 2012, twelve such activities took place. In line with international social responsibility principles, Mapfre invests in the development of responsible practices throughout its value chain. It also engages in the rigorous selection and contracting of suppliers, promoting sustainable development values and best environmental management practices. In selecting new suppliers the company analyzes criteria such as whether potential suppliers and subcontractors use or support the use of child and/or forced labor. For the sixth consecutive year, Mapfre published its Sustainability Report (GRI A+ Level), which came in first place in the ABRASCA (Brazilian Association of Publicly-Held Companies) Awards for Best Annual Report – Private Firms category.

Fundación Mapfre As part of Mapfre’s infrastructure in Brazil, prevention, activities

education are

and

coordinated

social and

▪ Institute of Culture

service

Supports cultural activities that seek to

managed

democratize access to quality culture for

by the Mapfre Foundation, which operates

thousands of Brazilians.

through a Brazilian delegation that follows

▪ Institute for Road Safety

the international guidelines of this Spanish

Develops

activities

that

reduce

traffic

company. Activities are developed through five

accidents, sensitize society to this issue and

specialized institutes:

contribute to road safety education in a manner that engages the public interest.

Prevention,

Health

and

6

for

Contributes to the development of society

the Environment

and

Contributes to the quality of life of society

social

inclusion

through

activities

aimed at improving the living conditions of

by

disadvantaged groups.

activities focused on accident prevention,

Institute of Insurance Sciences

health

Encourages knowledge creation through the

the environment.

formulation and dissemination of the culture of insurance among industry professionals, contributing to the improvement of the insurance business.

supporting

the

promotion

implementation

and

improvement

of of

chapter

▪ Institute

▪ Institute for Social Action


Mongeral Aegon Seguros e Previdência The history of the Mongeral Aegon insurance company goes back 178 years, and it was

Initiatives bring donations of Easter eggs and winter clothing

built through action that valued transparency, excellence, professional development, innovation

Every year, the Easter Solidarity campaign

and

company's

attracts donations of Easter eggs for institutions

sustainability program is the fruit of the

that assist socially vulnerable children. Last year,

company’s repositioning, programs to encourage

more than 1,500 children at community day care

best environmental practices and the launching

centers in different states around the country were

of projects that make it possible to share

benefited. Selecting the entities that are to be

values with society.

assisted is done on the basis of recommendation

social

responsibility.

The

by employees, who pass on to the company their Internally,

the

company

promotes

the

personal voluntary work experiences.

development and appreciation of its employees, of

During the months of June and July, the company

professional skills, integration and solidarity —

carries out its Winter Solidarity campaign,

as well as voluntary social efforts, by encouraging

which collects coats, sweaters, gloves, socks and

employees to set aside part of their time, during

blankets for charity institutions. In 2012, this

office hours, to visit accredited institutions and

activity benefited more than a thousand people

make donations.

throughout Brazil.

fostering

training

and

the

building

October is the time of the Criança Feliz (Happy Child) campaign, which, apart from collecting toys, encourages voluntary efforts by its employees and spending time with children


131

in institutions and community day care. The employees also participate in selecting and wrapping the donations and a group of volunteers makes the deliveries to the chosen locations. Around 2,000 children were benefited under this campaign last year. At the end of the year, in the traditional Christmas Solidarity campaign, toys, food and a variety of products are collected. It exceeded the expectations in 2012, benefiting more than 40 institutions around the country.

Activities to protect the environment and encourage the development of young sporting talent Since 2010, the company has run the Novos

English classes, psychological counseling and

HĂĄbitos (New Habits) project, which aims to

financial planning. Three selection processes

stimulate behavioral change in the company

were conducted during the year, involving the

with regard to making better use of natural

participation of 150 teenagers aged 14 and

resources, through the conscientious use of

15, from whom 18 boys were selected.

water, energy, printing and telephone, both within and outside the company. The Mongeral

Other human capital development activities

also has activities aimed at the development of

carried out by the company included the

new sporting talent and invested R$ 1 million in

training

2012 in launching the sports marketing project

Funenseg (National School of Insurance); the

through events such as:

Integration Program, which gives importance

â–Ş Mongeral Aegon Future Cup: an international

to interpersonal relationships; the Multipliers

in

partnership

with

tournament held at the sports complex of

Program,

AFC Ajax in Amsterdam. The goal is to invite

disseminate

young people from clubs that stand out,

Knowledge and Miles of Knowledge programs

to encourage the sharing of experience,

that encourage employee skill building; and the

monitor their results and provide international

A Lifetime of Health program, which promotes

sporting recognition.

well-being among the employees.

â–Ş Craques Mongeral Aegon: focusing on the development of teenagers for a professional career in football, in Brazil and internationally. In addition to building technical skills, it includes monitoring school performance,

which

selects

knowledge;

employees the

to

Multiplying

6

brokers,

chapter

of


Mutual Seguros Mutual Social, whose goal is to promote

Located in the district of Jabaquara and founded

solidarity and the integration of the Mutual

17 years ago, the Vivência Feliz nursing home

Seguros team through initiatives to expand

has 30 elderly patients who were referred by

the company's social responsibility activities,

hospitals or collected from shelters for the

can look back positively on the year 2012. Over

homeless. Breakfast at the institution, for the

the course of the year, a total of 1,750 kilos in

residents and staff, has been given the name

donations of non-perishable food and utensils

Social Breakfast.

was distributed to help 210 people. The project was inaugurated in March, at the A Mão Branca nursing home, and proceeded over the following months, with the participation of company employees in events held at three other São Paulo-based charity organizations: the Lar Helen Drexel and Lar Vó Miriam orphanages and the Vivência Feliz nursing home.


133

Porto Seguro Cia de Seguros Gerais Porto Seguro’s attention to environmental

oil and 2,420 kilos of electrical and electronic

sustainability actions of a social nature has been

waste

growing, along with the company, which every

wires and cables).

(cards,

batteries,

mobile

phones,

year strengthens its investment in promoting sustainable business management and helping

The Porto Seguro Auto Centers (CAPS) also

young people entering the labor market.

joined the battle for the sustainability of the planet. Through the Porto Seguro Environmental

To contribute to energy savings and the

Management System, an Automotive Waste

sustainability of the planet, the Hora da Terra

Management Program (PGRA) was set up as

(Time on Earth) project, which keeps the

a preventive and corrective action plan for

lights turned off in the company’s buildings

eliminating the environmental impact of its

between 11:30 am and 1:30 pm, was maintained

own waste. During 2012, 28 specialized firms

throughout the year, yielding a saving of 107

operating at the national, state and/or regional

MWh. Since the project was launched, in 2008,

level were accredited for the treatment of

a total of over 730,000 kWh have been saved,

contaminated waste.

equivalent to the average monthly consumption of 4,074 families in the city of SĂŁo Paulo.

The program has also been adopted by the recommended repair shops and automotive

Through campaigns for the collection and

scrap (doors, hoods, wheels, etc.) are sent to

recycling of cooking oil and the recycling of

Cooper Vira-Lata, a waste recycling cooperative

bank cards and batteries, which were stepped up

working for social inclusion and income

last year, the company was able to contribute to

generation for disadvantaged people. The

the reutilization of 1,800 liters of used cooking

program covers 37 workshops.


Organic waste generated in the company is sent to landfills, while recyclable materials are sent for recycling through social projects and cooperatives, which separate and sell the materials to industry, with a view to generating employment and income, inclusion and social transformation. In 2012, 30 tons of paper, 5 tons of cardboard and 14 tons of plastics were recycled. Last year, the company joined the Brazil GHG Protocol Program, a tool used worldwide by companies and governments to comprehend, quantify and manage their greenhouse gas emissions. Porto Seguro’s emissions were disclosed in the Public Register of GHG Emissions (http://www.registropublicodeemissoes.com.br/). Social projects were also augmented during the year. The Volunteer Group recorded 1,794 voluntary participations in 62 specific activities, such as educational talks, donations, and recreational and quality of life programs, which benefited 75,705 people in social organizations throughout Brazil. Donations of clothes and shoes, toys, school supplies, toiletries and food amounted to 105,601 items.

The work of the Casa Campos Elísios Melhor training center was once again a highlight, promoting employment and income generation for the low-income segment in the city of São Paulo, through professional training and skill building, as well as promoting access to education and citizenship. Last year, there were roughly 5,000 contacts, through socio-economic interviews, events, courses and workshops for children. The project serves 129 children and adolescents between the ages of 6 and 15 who live in the neighborhood of Campos Elísios.


135

Seguradora Líder dos Consórcios do Seguro DPVAT In 2012, Líder Insurance Company has resumed its investment in child road safety, with the

Supporting action in homage to road accident victims

distribution of child seats that avoid children getting hurt while being carried by bicycle. This was carried out as part of the Detran-AC (Acre State Traffic Department) educational campaign Tá na faixa, tá Seguro (If You’re In The Lane, You’re Safe), which also involved building awareness and respect for traffic rules by cyclists. Around 500 children of the state capital of Rio Branco were benefited. Another educational activity to raise awareness among the population about traffic risks was carried out in the city of Rio de Janeiro, during the famous carnival. This was a partnership with the local authorities — represented by the state health and civil defense departments, the fire brigade and the municipal civil defense department — and the Rio de Janeiro Trauma Group Association. This action was an initiative of the SBOT (Brazilian Society of Orthopaedics and Traumatology) and Soterj (Society of Orthopaedics and Traumatology of the State of Rio de Janeiro).

Also on the insurance company’s agenda during the year was support for the World Day of Remembrance for Road Accident Victims activities in the Morro do Alemão slum, in Rio de Janeiro. This event resulted from a partnership with Detran-RJ (Rio de Janeiro State Traffic Department), took place on November 18th, at the Morro do Adeus cable car station, and involved the state government and various religious organizations and civil society representatives. Similar activities — aimed at providing education, culture and citizenship for citizens — were carried out that same day in Parque da Juventude, in the São Paulo state capital, at the initiative of the NGO Trânsito Amigo. Seguradora Líder DPVAT sponsored the Segurança Viária e Veicular (Road and Vehicle Safety) project in a number of Brazilian cities. The project was developed by the Observatório Nacional de Segurança Viária e Veicular (National Road and Vehicle Safety Observatory), whose goal is to promote studies, research, educational activities and innovative technologal initiatives, the dissemination of road safety information, and quality of life and citizenship in traffic.


Sindseg MG/GO/MT/DF The Trade Union of Insurance, Capitalization,

This work was recompensed with 1500 essays

Reinsurance and Supplementary Private Pension

on the theme: The safe man died of old age.

Companies, in partnership with the Union of

But how did he live? (This is word play on a

Insurance Brokers of Goiás, participated in the

proverb equivalent to “better safe than sorry”,

Christmas Outreach Campaign in Goiânia, which

given that the Portuguese word for “safe” also

mobilized brokers and insurers, raising about

means “insurance”.) The three best compositions

5000 toys, delivered to children served by three

were awarded a netbook and a computer for the

charity kindergartens in the Goiás capital.

school, and the other, with an iPod.

The Educate to Protect program reached 29 schools and approximately 8000 students in Minas Gerais in 2012. 301 workshops were held in public and private schools. In addition to Belo Horizonte, the program also included the cities of Varginha, Uberlândia, Ipatinga, Juiz de Fora, and Divinópolis.


137

Sindseg N/NE In addition to maintaining the traditional support

Program (PPA), on World Environment Day,

to the Friend of Insurance Project, created by the

June 5. The objective of the initiative is to

National Insurance School, throughout 2012,

promote the preservation and protection of

the Trade Union of Insurance Companies of the

Atlantic Forest reserves in Pernambuco.

North and Northeast adopted two students of the program. In the field of environmental sustainability, the entity presented a report with the results of the accord signed with the Terra Verde Institute for development of the Environmental Partnership


Sindseg PR/MS The social vision of the Trade Union of Insurance

of the practices of citizenship. The entity

Companies of Paranรก and Mato Grosso do

also serves elderly people in nursing homes

Sul (Sindseg PR-MS) is not only linked to the

and rest homes.

financial support or donations which allow for momentary aid to people served by schools or

In the professional lectures it conducts or

institutions that carry out social inclusion work.

supports, Sindseg PR-MS asks the participants

The actions undertaken by the entity in the two

for contributions of non-perishable food items,

states serve more than 300 people, including

which are distributed to the various aid entities

children and youths.

in the cities where the events take place.

The volunteer work in the entity is carried out by means of educational and orientational lectures, as well as playful activities which have the purpose of preparing the assisted children and youths for the future. The activities are continuous, progressive, and have the clear objective of social inclusion and recognition


139

Sindseg RJ/ES The adoption of socio-environmental policies in

— signed by Izabella Teixeira and Carlos Minc,

insurance practices was a highlight of the work

the minister of the Environment and the state

of the Trade Union of Insurance Companies

Environmental secretary, respectively.

of Rio de Janeiro and EspĂ­rito Santo. On the programming agenda of the International Conference of the UN, Rio+20, the entity signed, with the Ministry of the Environment and the

Insurers demand environmental license from companies when contracting insurance

State Environmental Department, the addendum which expanded the Green Insurance Protocol,

The document expanded the scope of the

in effect since 2009, by which the insurance

original protocol and defined a series of new

market commits itself to promoting actions for

parameters for the operation of the insurers.

sustainability of the planet.

Among them, the highlights are: the demand for environmental licenses from company that

As a result of the implementation of the

intend to take out insurance; direction of the

Protocol, the insurers were willing to expand

application of the resources of the technical

the offer of products aimed at coverage of

reserves in titles of environmentally responsible

damage caused to the environment, and to

companies, and the reduction of the prices of

adopt criteria for ecological preservation in the

insurance for companies that operate within

underwriting of risks.

elevated

standards

of

sustainability

and

environmental protection. In the seminar on Principles for Sustainability in Insurance, promoted by CNseg in August,

In the internal scope, the insurers committed

the market was presented with the text of the

themselves to using recyclable materials and adopting

addendum to the Green Insurance Protocol

environmentally responsible operational practices.


Through the accord signed with the Defenders of the Earth Association 18 years ago, Sindseg RJ/ES participates in initiatives aimed at the preservation of the environment — and maintains activities for defense of the environmental heritage and the quality of life for the population of the State of Rio de Janeiro. The initiatives involve campaigns to mobilize the communities for supervision of the environment and to conduct courses for ecological education, as well as the cleaning-up of rivers, lakes, and beaches.


141

Sindseg RS Various solidarity actions were part of the work agenda of the Trade Union of Insurance Companies of Rio Grande do Sul throughout the year. One of the highlights was the participation, already a tradition in the history of the entity, in the Winter Clothing Drive, which brought in around 500 garments, blankets, and shoes. All donations were sent to the Francisco de Assis Spiritist Society and Confrasol – the Insurance Market Solidarity Brotherhood, created in 2011. The drive had the participation of Agensel (Insurance Agency Ltd.), AgroBrasil (Farm Insurance Operator), Capemisa Life Insurance and Pension, Clube da Pedrinha, GBOEX, Mongeral Aegon Insurance and Pension, and Bing, Muller & Moreira Corporate Attorneys.

Book donation and action to help in the reconstruction of a city destroyed by a storm In April, the entity promoted the campaign entitled “A Used Book is New for One who Hasn’t Read It”, which brings in books for donation, in commemoration of World Children’s Book Day (04/02) and World Book Day (04/23). The objective is to stimulate the habit of reading among the population. The activity had the support of Investrev Insurance and Pension, GBOEX, and Celso Michaelsen. Children’s books, juvenile books, fiction, and comic books were donated to children of needy communities to help in character-building, as well as to promote citizenship by means of motivation through reading. A portion of the more than 250 donated books were delivered to the Cirandar NPO, and the rest will become part of the Book Club collection.


The insurance company also promotes an activity to help in the reconstruction of the city of Santa Bรกrbara do Sul, partially destroyed by a storm with winds of over 100 km per hour, which tore the roofs off of hundreds of homes and completely destroyed dozens more on July 28.

The donations brought in blankets, mattresses, items of personal hygiene, and non-perishable food items, which were delivered directly to the Civil Defense of the town and to the Donations Center of the capital, at Av. Borges de Medeiros, 1501. Donations were also made in cash to a fund for those who lost their homes, through an account at Banrisul.


143

Sindseg SC In 2012, the Trade Union of Insurance Companies of Santa Catarina (Sindseg SC) began a campaign

Mascot gives advice on how to save water and recycle trash

entitled “Your Gesture is Worth a Smile”: a solidarity action to promote personal hygiene

The mascot gave advice on hygiene and

in the cities of Blumenau, Chapecó, Criciúma,

sustainability to visitors of the portal, always

Florianópolis, and Joinville, involving 62 affiliates

with a focus on topics such as saving water

of associated insurers. A result of the partnership

and recycling, and starred in the special video

of the trade union with the National Insurance

released by Sindseg SC on World Environment

School, the initiative was carried out from April

Day, on June 5, directed at children.

to June, with the collection of personal hygiene items which benefitted 19 entities in 11 cities

The insurers associated with the trade union

in Santa Catarina. The campaign motivated

also had the opportunity to show their work on

the insurance agencies and insurance market

sustainability and environmental responsibility

partners to exercise social responsibility.

during the period of the campaign. The Sustainable Practices | Associates link inside the portal had a

In parallel with the social action, the campaign

selection of news and publications of the activities

broached the issue of sustainability, using special

of the sustainable initiatives of the insurers.

areas on the www.sindsegsc.org.br portal, with the constant presence of the mascot, Sid, created

Sindseg SC was also one of the supporters

by the entity at the beginning of the year. Sid

of the PIC JAC Project – A Life without Drugs,

was the face of the campaign and he signed the

implemented by the junior council member.

Advice from Sid column on Sindseg SC’s portal

The objective is to enable children to better

every week during the collection period.

develop their activities and support them


with information for the work of drug and

Educational Center in Blumenau, which donates,

violence prevention.

to the entities, informative materials about the insurance market, gathered during the year,

Another project supported by the trade union

which are intended for study or recreation in

was Ball University, which is aimed at integration

schools and other educational institutions.

and social inclusion through sports, for kids from 6 to 15 years old. The project serves more than

Conducted by Sindseg SC for several years, the

450 kids enrolled at the two application centers

program also supports the Academic Week

in Blumenau, who receive accompaniment in

of Civil Engineering of FURB – the Blumenau

various areas.

Regional University Foundation, in October, supplying material for research and study. With these activities, the trade union aims to

Activities help to prepare youths for the job market

disseminate the culture of insurance by fostering

In addition to the sports activities, activities

At the year-end celebration, Sindseg SC brought

are also implemented for social security and

in donations of toys for children of the Amiguinho

education on health, oral hygiene, nutritional

Feliz (Happy Little Friend) Educational Center,

education,

located in Bairro Escola AgrĂ­cola, in Blumenau.

vocational

courses,

and

research and encouraging reading.

core

integration. At the end of the activities, the youths are prepared for the job market in the future. The trade union delivered the donation from the Contributing with Knowledge program to the Amiguinho Feliz (Happy Little Friend) Children’s


145

Sindseg SP The Culture of the Insurance Program – Educate to Protect reached almost 2000 students from the

Management marked by support to similar organizations throughout the year

private and public education networks in the state of São Paulo last year. A result of the partnership

O Sindseg SP maintained financial and operational

between Sindseg and Sincor, the 2012 version of

support to some entities of the insurance market,

the program was revitalized, with new presentation

notably the Group Life Club (CVG) and the São

techniques and training for the lecturers.

Paulo Association of Insurance Consultants (APTS).

It also supports the traditional brotherhood of the

Another partnership signed by the trade unions of

São Paulo Ball Club.

insurance companies and brokers of the State of São Paulo with the School- Company Integration

The support to the No More Accidents

Center (CIEE), in the second semester, had the

movement, which is part of the partnership

objective of spreading the culture of insurance

with the Road System Experimentation Center

amongst university students. Held from August

(CESVI), was maintained last year. The Cesvi logo

to October, the lectures at the universities

is displayed on the Sindseg SP site, with a counter

received the participation of 2236 students.

that estimates the number of victims of fatal and non-fatal traffic accidents in the country and the

To help spread a holistic vision of the sector,

economic impact arising from them.

the Insurance Across the State program was maintained throughout the year, emphasizing

In the second semester, the National Academy

the positive points of insurance as a driver of

of Private Insurance (ANSP) came to occupy, on

economic development in the country and a

loan, a room of the facilities on the 6th floor of

social restorative mechanism. The initiative, which

the Trade Union.

is part of the Culture of Insurance Program and also a result of the partnership between Sindseg SP and Sincor SP, involved more than 1200 people.


SulAmérica Seguros As a strategic theme within our line of business,

SulAmérica invested in campaigns, activities and

sustainability has led the company to invest in

projects that focused on the communities that

the improvement of processes, products and

surround the company’s principal business units,

services, which are increasingly aligned with the

relying on the voluntary efforts of its employees

company’s mission, vision and values. In 2012,

and business partners.

the company earned a position of prominence in the market when it assumed the presidency

One of the year’s highlights was the SulAmérica

of the Sustainability Commission of the Brazilian

Community Leadership program, which trains

Insurance Confederation (CNseg) and secured

leaders from community organizations (NGOs

a position on the board of the Principles for

and neighborhood associations) surrounding the

Sustainable Insurance (PSI).

company’s headquarters in Rio de Janeiro and its Morumbi unit in São Paulo. The initiative offered

SulAmérica is one of the signatories of the PSI

80 class hours to train and improve the skills of

and the Global Compact, both United Nations

community leaders and their organizations in their

(UN) initiatives, and is also an Organizational

management of social organizing, fundraising,

Stakeholder (OS) of the Global Reporting

ethics, sustainability, administration, as well as the

Initiative (GRI). As well, for the fourth consecutive

preparation of social projects, communications,

year, it is the only insurance firm included in the

and the financial oversight of social projects. The

BM&FBovespa’s Corporate Sustainability Index

project trained 44 leaders — 21 in São Paulo and

(ISE). All these initiatives reinforce the company’s

23 in Rio de Janeiro — from 27 institutions.

commitment to the demands of sustainable development and the incorporation of best

Another initiative, the SulAmérica Citizenship

business practices in the insurance market.

Day offered health, citizenship and recreation services for community residents. The activity

Throughout 2012, major projects were promoted

took place in São Paulo and Rio de Janeiro, and

by the insurer. In relation to community,

saw the involvement of 375 volunteers, between


147

employees and partners, who made 3,243

projects included one encouraging the use of

consultations; which, since 2009, now total over

water-based paints, another the recycling of auto

7,000 consultations in the two cities.

glass, and a third focused on digital certification.

SulAmérica also supported several social projects

From March 2009 to December 2012, in a

that focused on promoting the rights of children

partnership with paint manufacturer, BASF,

and adolescents through sporting activities, and

SulAmérica ceased its emissions of more than 39

health and education programs – totaling 4,319

tons of volatile organic compounds (VOCs) by

consultations.

having over 31,000 vehicles painted with water-

The

organizations

supported

in 2012 were the Projeto Casulo (Cocoon

based paints in 21 accredited workshops.

Project); CDI — Comitê para Democratização da Informática (Committee for the Democratization

In a partnership with Autoglass, the recycling

of Information Technology); Dom Bosco Institute;

of automobile glass, taken from the damaged

Casa da Arte de Educar (Art of Education

cars of SulAmérica Auto customers, yielded

House); Sou da Paz Institute (I Am for Peace

668 tonnes of this material. And since the 2009

Institute); Associação Criança Brasil (Children’s

adoption of Digital Certification, which provides

Association Brazil); and the Associação Pró Saber

for the exchange of electronic documents in the

(Association for Knowledge).

invoicing of medical accounts with thousands of health services providers, the consumption of

Environmental questions have been tackled in

47.8 tons of paper was avoided – a saving of over

the company through campaigns, educational

10.3 million sheets.

activities, and initiatives aimed at mitigating the impacts of insurance operations. Highlights of

To disseminate concepts on this topic, the

the year included Environment Week, the Print

Office of Corporate Sustainability, along with

What? program, and the SulAmérica Oil for

Universas (SulAmérica Corporate University),

Good, cooking oil collection project.

has created a series of training courses within among others, e-learning on sustainability

participated

handicraft

and human rights. By December, 4,730, and

workshops, with 1.5 tons of paper being collected

150 employees, respectively, had completed

for recycling. The cooking oil collection project,

these courses, respectively.

in

lectures

and

expanded last year with the creation of new collection points stretching between Rio and São Paulo, received 408 liters during the year. The Print What? program, begun in 2008, achieved its best results in 2012, with over 8.8 million fewer pages being printed, saving approximately R$ 600,000 in expenses. Among the initiatives aimed at mitigating the impacts of insurance operations, notable

chapter

During Environment Week, 370 employees

6

the company, which, since 2010, has offered,


Swiss Re Corporate Solutions Brasil Seguros The Swiss Re Foundation has partnered with Habitat for Humanity in Brazil for the Women Rebuilding Lives Project, which aims to ensure better living conditions for women in the city of Feira Nova, Pernambuco. Primarily heads of households, these women live in circumstances of extreme poverty and precarious conditions, making journeys of over 12 hours to work as peelers in flour factories that pay them R$ 25.00 per ton of peeled cassava. Their monthly income is approximately R$ 240 – much of which goes toward the payment of rental housing. The difficulties these women face lead them to relocate frequently, preventing the formation of community ties and support networks, which negatively impacts the development of their children.

Activities raise women’s incomes and empower community organizing This project provides these families with adequate housing, in appropriate places to live and study. Besides the construction of houses, activities assist in the incremental improvement in the incomes these women receive and the strengthening of community organizing. The project aims to help 100 families; 56 houses are currently near completion. Among this project’s partners are: Caixa Econômica Federal, the Brazilian Ministry of Cities, the State Company for Housing, the City of Feira Nova, the Women’s Center of Vitória, the Women’s Center of Feira Nova, the Federation of Organizations for Social and Educational Assistance (FASE) and Swiss Re.

The Swiss Re Foundation (www.swissrefoundation. org), created to strategically coordinate the global philanthropic efforts of Swiss Re, is comprised of a group of individuals who select projects, oversee their activities and gather information about their progress.


149

Virginia Surety Companhia de Seguros do Brasil Inspired by the success of its social activities

purchase of goods to be donated. The donations

during 2011, Virginia Surety Companhia de

were delivered by the employees themselves.

Seguros do Brasil, in conjunction with The Warranty Group Brasil, encouraged its employees

In line with sustainability principles that guide

to participate in another social responsibility

businesses around the world, Virginia Surety

project in 2012, called Desafio Multiplique

has been printing its materials on FSC-certified

Sorrisos (the Multiply Smiles Challenge).

paper since 2011. This certification seal is currently the most recognized in indicating that

The activity was divided into three stages

the paper being used has been derived from

and, in each, employees were separated into

global forest management practices that are

ten random groups whose goal was to collect

environmentally appropriate, socially beneficial

products to be donated to various charities in

and economically viable.

the Greater ABC region (an industrial region in the SĂŁo Paulo-metro area). In total, 500 people

The company also continued to support already

connected to ten institutions were assisted —

developed projects that offer employees tips on

from the elderly to homeless persons, children

culture, health, entertainment, efficient energy

and infants — with donations of 42,768 personal

use, art, in addition to health and wellness through

hygiene products, diapers and powdered milk.

internal newsletters and vaccination campaigns.

To promote the challenge, company staff interacted

with

each

other

through

the

production of meals and drinks, coordinating raffles, and organizing the sales of new and used objects, all focused on raising funds for the


Zurich Santander Last year, Santander Brasil Seguros e PrevidĂŞncia

strengthen the Councils and the Funds for the

began to establish its institutional approach to

Rights of Children and Adolescents, and enable

Social Responsibility. The strategy was based

the citizen participation of employees, suppliers

on the selection of causes on which it can

and customers in activities that protect and

concentrate its efforts and and the voluntary

promote the rights of this constituency.

participation of its employees. Four themes were elaborated — Education, Health and Quality of Life, Culture and Financial Education.

Company directs Income Tax resources to social programs

As Zurich Santander, the company participated, for the first time, in the Programa Amigo de Valor,

Besides

which is based upon the Child and Adolescent

contribution of employees to this program, Zurich

Statute (ECA) and aims to facilitate the targeting

Santander also allocated part of its Corporate

of financial resources to Municipal Funds for

Income Tax (IRPJ) to three, Programa Amigo

the Rights of Children and Adolescents. These

de Valor projects — the first two being fully-

resources help to support municipal initiatives

supported by the company and the third receiving

that protect infants and children living in critical

partial support (34%).

encouraging

the

participation

and

circumstances. Those making contributions to these funds can deduct these amounts from their

The objective of Capela-Alagoas is to serve

income taxes by filing a long-form statement.

approximately 150 children and adolescents, ages 11-17, and their families, assisting these victims of

The main objectives of this program are to

abuse and exploitation in child labor to rebuild

improve the care of children and adolescents,

their self-esteem by helping them to experience


151

the ties of affection that can be built within the environment of a healthy family, as well as to improve their incomes and school attendance. Activities include workshops focused on music, sports, qualification for employment and income generation, as well as offering psychosocial monitoring and counseling. Another project, Dr. Severiano-Rio Grande do Norte, develops social and educational, artistic, cultural, sporting and leisure activities for children and adolescents, and promotes vocational courses for families. The program’s goal is to serve up to 75 children/ adolescents, ages 6-15, and their families in three rural communities — Merejo, Lagoa de Dentro and Bom Sucesso. Finally, in Cruz do Espírito Santo, Paraíba, there is a project that serves 44 learning-disabled and/or special needs children through the support of inclusive education and the strengthening of families. Initiatives include educational, recreational, and therapeutic activities, as well as those which offer children with disabilities opportunities for contact with nature, and local teachers opportunities for training and study.

Sales of products are channeled to support the fight against breast cancer Since March 2011, the company has also been supporting the Instituto Se Toque through the transfer, to the NGO, Se Toque, of 10% of the first premium payment made on the new sales

Founded in 2005, Se Toque’s goal is the promotion of women’s health, with a focus on breast cancer prevention, promoting health education in schools, and the use of theater, prevention workshops and lectures as tools for changing habits. In 2012, the project served over 24,000 people (students, mothers and members

of

disadvantaged

communities);

more than 4,000 of whom were given access mammography services.

chapter

Homem and Proteção Vida Van Gogh products.

6

of the Proteção Vida Mulher, Proteção Vida


7 Insurance

and

DEVELOPMENT Figures that emphasize the sector’s fundamental role, payments to society, the capital structure and the investment in personnel management.


Figures showing the insurance market’s DECISIVE role in the country’s socio-economic success The insurance industry and the economy of any country coexist as two pillars of society — each helps to further the development of the other. Brazil is no different: insurance plays an important role in the country’s economy, as it contributes towards the Gross Domestic Product (GDP) and helps to generate income for the population. The premiums paid by policyholders are invested by the companies, in order to guarantee the payment of compensation, redemptions and benefits. To honor those payments, the insurance, supplementary pension and capitalization companies hold mandatory reserves, comprising securities and other assets of various kinds, which help to ensure the smooth functioning of the economy. The figures speak for themselves: last year, the sum of the short-term financial investments and permanent investments (including technical provisions) and net worth of the companies in the sector amounted to R$ 585.9 billion, equivalent to nearly 13% of Brazil's GDP. The total premiums received came to R$ 221.7 billion.


155

And amount paid out by the sector in various forms of compensation (property damage and life insurance, family income, health cover, private pension plans and savings bonds redeemed or drawn) amounted to R$ 117 billion. These figures — referring only to CNseg associated companies, which represent about 80% of the sector's revenue — help to show the importance of insurance activity in identifying and managing environmental risk, protecting lives and assets and ensuring a better quality of life for the consumer.

INSURANCE payments to Society More than R$ 117 billion was paid to Brazilian society during the year by the companies representing the national insurance sector. In a year marked by a slowdown in the Brazilian economy and falling interest base rates, the rate of expansion of the country’s insurance sector exceeded all expectations and drew attention to the outstanding ability within the sector to generate domestic savings. The total funds paid out by all the companies in the market during 2012, was equivalent to almost 53% of the gross revenue accrued over the course of the year, which was R$ 221.68 billion. The participation of the insurance, pension, health and capitalization segments in the reserves for covering insured assets

chapter

7

reached R$ 420.1 billion — an increase of almost 23% over the R$ 341.3 billion of the previous year.


Growth That the insurance market has been growing faster than the Brazilian economy is something that has been noted for some years now and is particularly due to the following factors: suppressed demand in the sector, real gains in wages, declining unemployment and greater consumer awareness of the protection offered by insurance products, open supplementary pension plans, supplementary health insurance and capitalization, as well as the control over inflation and currency stability that have been seen since the Real Plan was introduced. With an aggregate total R$ 123 billion in net revenue, the general insurance segment showed the strongest performance during the year — this was 23.5% higher than that recorded in 2011. The growth in the open supplementary pension segment was 9.9% and that of the supplementary health and capitalization segments was 17.7%. In 2012, there were 216 companies operating in the Brazilian insurance market, 93 covering damages, 31 covering health, 26 providing life insurance and pensions, 47 offering open supplementary pension plans and 19 in the capitalization segment.


157

Number of companies operating in:

2012

2011

Damages

93

87

Supplementary Health

31

30

Personal (Life + PA)

26

26

Insurance companies

22

22

Open Private Pension Entities (EAPC)

25

24

19

17

Insurance

Open Private Pension

Capitalization

chapter

7

Source: Siscorp.


Family INCOME and assets The general insurance segment, which is the largest in the Brazilian market, disbursed almost R$ 58.9 billion during 2012 in payments related to asset, household income and health protection compensation. The funds allocated to compensating asset losses, such as vehicle and building write-offs, among other items, give an idea of the importance of insurance in the transferring of values to society: they amounted to R$ 22.3 billion, 10% more than the amount paid out in the previous year. The amount paid in relation to health protection came to R$ 30.6 billion. The total paid out to society by the open supplementary pensions segment, in terms of benefits, redemptions and earnings, was over R$ 25.2 billion, an increase of 13% compared to the previous year. But it was the capitalization segment which contributed the most in 2012, with R$ 32.9 billion paid out in prize draws, the redemption of bonds and interest on savings. The payment to society by this segment was 17% higher than in the previous year.

Payment to Society

2012

2011

2012 | 2011

58.953,9

50.991,3

15,6 %

Recomposition of the Properties

22.327,9

20.227,2

10,4 %

Recomposition of the Families Revenues

6.070,9

5.385,2

12,7 %

Preservation of Supplementary Health

30.556,0

25.378,9

20,4 %

25.196,0

22.370,2

12,6 %

Payment of Benefits + Surrenders

13.599,5

11.763,6

15,6 %

Remuneration of Savings

11.596,5

10.606,6

9,3 %

32.866,8

28.009,0

17,3 %

Bonds Surrendered + Drawn

2.755,6

2.532,3

8,8 %

Remuneration of Savings

30.111,1

25.476,7

18,2 %

117.016,6

101.370,5

15,4 %

Insurance

Private Pension

Capitalization

Total Payment to Society Source: Siscorp.


159

Value added The gross value added in relation to 2012, according to a Siscorp survey commissioned by CNseg, was R$ 59.7 billion. This amount represents the total revenue that CNseg associated companies obtained

2012

2011

2012 | 2011

221.685,6

183.290,1

20,9 %

(-) Returns, Cancellations

-1.995,2

-1.649,6

20,9 %

(-) Business Ceded and Transferred to Other Insurers

-7.654,1

-6.058,2

26,3 %

190.782,8

158.016,7

20,7 %

Gross Revenue Consolidated

Net Income Consolidated Insurance Premiums

160.602,3

131.548,5

22,1 %

123.007,2

99.599,7

23,5 %

Health

37.595,1

31.948,8

17,7 %

Pension Plans

13.588,8

12.365,8

9,9 %

Capitalization Bonds

16.591,7

14.102,4

17,7 %

Insurance

+ Income without Financial Transactions and Investments

14.679,7

12.134,2

21,0 %

Insurance, Pension anda Capitalization

12.040,9

10.645,8

13,1 %

Health

2.638,9

1.488,4

77,3 %

205.462,6

170.150,9

20,8 %

3.804,0

3.338,2

14,0 %

918,2

760,6

20,7 %

4.722,3

4.098,8

15,2 %

Total Income including IOF

210.184,8

174.249,7

20,6 %

Costs and Restitutions of the Activity

-73.608,6

-63.193,3

16,5 %

Insurance

-28.894,1

-26.020,6

11,0 %

Health

-30.556,0

-25.378,9

20,4 %

Total Income excluding IOF (Tax on Financial Transactions) Insurance, Pension anda Capitalization Health + IOF (Over Insurance Premiums)

chapter

Added Value Consolidated

7

over the course of the year, less costs and expenses.


Consolidated from the Added Value

2012

2011

2012 | 2011

-59.450,0

-51.399,5

15,7 %

-639,2

-419,6

52,4 %

Bonds Surrendered and Drawn + Savings Remuneration

-13.519,4

-11.374,3

18,9 %

(-) Variation of the Reserves and Savings Accumulated

-76.823,9

-56.806,1

35,2 %

Insurance

-66.641,2

-48.734,6

36,7 %

-1.303,4

-57,2

2180,4 %

-67.944,5

-48.791,8

39,3 %

-8.765,9

-7.875,4

11,3 %

-113,5

-138,9

-18,3 %

59.752,3

54.250,3

10,1 %

2012

2011

2012 | 2011

Gross Added Value

59.752,3

54.250,3

10,1 %

(-) Cost of Value Added

-29.153,1

-26.881,8

8,4 %

(-) Commissions Paid to the Brokers

-18.861,3

-17.497,3

7,8 %

Insurance Pension and Capitalization

-16.863,0

-15.788,5

6,8 %

Health

-1.998,4

-1.708,9

16,9 %

(-) Marketing

-834,7

-730,7

14,2 %

Insurance, Pension and Capitalization

-556,4

-586,3

-5,1 %

Health

-278,3

-144,4

92,7 %

(-) Services Provided by Third Parties

-3.118,0

-2.724,3

14,5 %

Insurance, Pension and Capitalization

-2.333,1

-2.260,7

3,2 %

-784,9

-463,6

69,3 %

(-) General Expenses

-6.339,0

-5.929,5

6,9 %

Insurance, Pension and Capitalization

-5.031,7

-4.643,4

8,4 %

Health

-1.307,3

-1.286,1

1,7 %

Final Cost of Preservation of Wealth Insured (Claims Liquids) Benefits Paid and Surrenders + Remuneration Complementary to the Pension Plans (Financial Surplus)

Health Increase in Reserves for Preservation of Wealth Insured Accumulation of the Reserves of the Pension Plans Savings of Capitalization Gross Added Value Source: Siscorp.

Value Added

Health


2012

2011

2012 | 2011

Net Added Value

30.599,2

27.368,6

11,8 %

Value Added by Third Parties

4.570,9

3.974,3

15,0 %

Non-Operating Income

213,9

321,7

-33,5 %

Insurance, Pension and Capitalization

213,9

321,7

-33,5 %

0,0

0,0

0,0 %

4.357,0

3.652,6

19,3 %

3.675,7

3.317,2

10,8 %

681,3

335,5

103,1 %

Value Added on Disposition of Companies

35.170,2

31.342,9

12,2 %

Added Value Distributed

-21.593,7

-19.562,8

10,4 %

Own Staff

-6.895,1

-6.008,6

14,8 %

Insurance, Pension and Capitalization

-5.400,4

-4.640,6

16,4 %

Health

-1.494,7

-1.368,0

9,3 %

Work Remuneration (salaries)

-4.890,1

-4.261,4

14,8 %

Insurance, Pension and Capitalization

-3.830,1

-3.291,2

16,4 %

Health

-1.060,1

-970,2

9,3 %

Social Charges

-1.320,3

-1.150,6

14,8 %

Seguros Previdência e Capitalização

-1.034,1

-888,6

16,4 %

Saúde

-286,2

-261,9

9,3 %

Benefits

-684,6

-596,6

14,8 %

Insurance, Pension and Capitalization

-536,2

-460,8

16,4 %

Health

-148,4

-135,8

9,3 %

Government

-14.698,6

-13.554,2

8,4 %

Taxes and Contributions

-5.475,4

-5.041,5

8,6 %

-2.994,8

-2.763,7

8,4 %

-2.381,4

-2.140,8

11,2 %

-613,4

-622,9

-1,5 %

Health Value Added Received in Transfer (Equivalence Patrimonial) Insurance, Pension and Capitalization Health

Distribution of the Added Value

Employees’ Profit Participation Program / Tax for Social Security Financing / Services Tax (PIS / COFINS / ISS) Insurance, Pension and Capitalization Health

chapter

Added Value

7

161


Added Value

2012

2011

2012 | 2011

CSLL | Social Contribution on Net Income

-2.480,6

-2.277,8

8,9 %

Insurance, Pension and Capitalization

-2.200,0

-1.968,1

11,8 %

Health

-280,6

-309,7

-9,4 %

Taxes

-9.223,3

-8.512,7

8,3 %

IRPJ | Corporate Income Tax

-4.501,0

-4.413,9

2,0 %

Insurance, Pension and Capitalization

-4.105,7

-3.806,4

7,9 %

-395,3

-607,6

-34,9 %

IOF (Over Insurance Premiums)

-4.722,3

-4.098,8

15,2 %

Insurance, Pension and Capitalization

-3.804,0

-3.338,2

14,0 %

Health

-918,2

-760,6

20,7 %

Others

13.576,4

11.780,1

15,2 %

5.107,1

8.708,7

-41,4 %

4.896,6

6.924,2

-29,3 %

Health

210,5

1.784,5

-88,2 %

IRRF Withholding Income Tax

763,1

1.301,3

-41,4 %

Insurance, Pension and Capitalization

731,7

1.034,6

-29,3 %

Health

31,5

266,6

-88,2 %

Incorporation to Net Worth

8.101,3

3.490,5

132,1 %

Insurance, Pension and Capitalization

6.440,1

3.603,5

78,7 %

Health

1.661,2

-113,0

Taxes and Contributions paid to the Government

15.461,8

14.855,5

4,1 %

Insurance, Pension and Capitalization

13.222,8

12.288,2

7,6 %

Health

2.238,9

2.567,4

-12,8 %

Health

Value Retained Distribution of Retained Value: To the Shareholders (Dividends + Equity without Interest) Insurance, Pension and Capitalization

Source: Siscorp.


163

Investment in 2012 The group's investments over the year came to R$ 585.9 billion, which was 21% more than the previous year’s total of R$ 483.9 billion. The funds allocated to short-term financial investments and permanent investments represented the greater part of this volume, at R$ 492.6 billion.

Investments of the Market

2012

2011

2012 | 2011

93.282,9

80.039,3

16,5 %

Insurance, Pension and Capitalization

77.973,6

68.232,3

14,3 %

Health

15.309,3

11.807,0

29,7 %

492.606,6

403.830,5

22,0 %

467.809,2

384.778,8

21,6 %

24.797,4

19.051,7

30,2 %

585.889,5

483.869,8

21,1 %

Net Worth

Financial Investments and Permanent Investments Insurance, Pension and Capitalization Health Total Investment of the Market

chapter

7

Source: Siscorp.


Reserves underpin sector STRENGTH Companies in the Brazilian insurance sector are required by law to maintain technical reserves sufficient to ensure the soundness of the operations in the market. These reserves play a significant role in establishing long-term savings in Brazil. At the end of 2012, the reserves of the CNseg associated companies, which cover their future obligations, totaled R$ 281.7 billion — 28% more than at the end of the previous year. The accumulated reserves of the open supplementary pension plans grew by 13%, to R$ 115.9 billion, while the savings bond capitalization reserves amounted to R$ 22.5 billion. The technical provisions made during the 12 months of the year, to guarantee payment of compensation, benefits and redemptions, totaled R$ 420.1 billion, 23% more than in the previous year.

R$ Million

Savings and Reserves Accumulated

2012

2011

2012 | 2011

281.732,9

219.302,7

28,5 %

272.251,8

212.128,1

28,3 %

9.481,1

7.174,6

32,1 %

Accumulation of the Reserves for the Open Private Pension Plans

115.853,6

102.254,1

13,3 %

Savings of the Capitalization Bonds

22.542,5

19.786,9

13,9 %

Total of Savings and Reserves Accumulated

420.129,0

341.343,7

23,1 %

Reserves for Preserving the Wealth Insured Insurance Health

Source: Siscorp.


165

Distribution of gross value added The final consolidated amount allocated to administrative and commercial activities, such as brokers’ commissions, marketing activities, payments for outsourced services and general expenses, totaled R$ 29.2 billion. The bulk of this spending (65%) was to pay the insurance brokers’ commissions. In second place was spending on overheads, accounting for 22%.

Distribution of gross value added

18.861,3

6.339,0 3.118,0 834,7 Commissions paid Marketing to the Brokers

Marketing

Services provided by Third Parties

General Expenses

Insurance

Commissions paid to the Brokers

Marketing

Services provided by Third Parties

General Expenses

Total

5.341,7 21,61%

24.717,5 100%

15.809,2

63,96%

763,6

3,09%

2.803,0

11,34%

Insurance

13.810,8

67,87%

485,3

2,38%

2.018,1

9,92%

4.034,4 19.83% 20.348,6 100%

Health

1.998,4

45,74%

278,3

6,37%

784,9

17,97%

1.307,3

555,6

-235,47%

45,5

-19,29%

194,9

Capitalization

1.297,8

89,84%

25,6

1,78%

120,1

8,38%

Consolidated

15.809,2

64,70%

834,7

2,86%

3.118,0

10,70%

Complementary Pension

Source: Siscorp.

4.368,9

100%

-82,58% -1.032,0 437,34%

-235,9

100%

0,0

1.433,5

100%

15,5%

0,00%

6.339,0 21,74% 29.153,0 100 %

chapter

Total Gross Value Added

7

R$ Million


Distribution of value added The companies’ human resources, payments to different government spheres and to the shareholders, and increases in the net worth of the companies amounted to investments totaling R$ 34.9 billion. Transfers to the government accounted for the largest share of the pie, at R$ 14.9 billion — at 43% it was almost half of the total. The investment in human resources represented 20% of the total and 15% was paid to the shareholders.

Distribution of value added

14.849,4

8.101,3 6.846,6 5.107,1

Own Staff

Government

Shareholders

Incorporation to the Policyholder Surplus

R$ Million

Total of Added Value Insurance

Own Staff

Government

Shareholders

Incorporation to the Policyholder Surplus

Total

6.197,3 19,90% 12.923,0 41,50%

4.306,2

13,83%

7.715,4 24,78%

31.141,8 100%

Insurance

4.702,6 18,42% 10.684,0 41,84%

4.095,7

16,04%

6.054,2 23,71%

25.536,5 100%

Health

1.494,7 26,67%

210,5

3,76%

1.661,2 29,64%

5.605,3

100%

74,76%

-82,4

-7,85%

-121,1 -11,53%

1.049,9

100%

1.186,6 43,03%

883,4

32,03%

507,0

2.757,7

100%

5.107,1

14,61%

Complementary Pension

468,5

44,62%

Capitalization

180,8

6,56%

Consolidated Source: Siscorp.

2.238,9 39,94% 784,9

6.846,6 19,59% 14.894,4 42,62%

18,38%

8.101,3 23,18% 34.949,4 100%


167

RESOURCES paid in taxes and social contributions The funds allocated to the payment of taxes and social contributions during the year amounted to R$ 14.9 billion. Of that total, R$ 12.92 billion was paid by the insurance companies, R$ 785 million by the pension plan companies, and R$ 1.19 billion by the capitalization companies. Once again, the payment of tax on financial transactions (IOF) accounted for the largest portion (32%), at R$ 4.7 billion. Then came corporate income tax (IRPJ), representing 26% of the total; PIS / COFINS / ISS, at 20%; social contribution (CSLL), accounted for 17%; and income tax withheld at source (IRRF), at 5% .

R$ Million

Open Private Pension

Capitalization

Consolidated

2.666,9

21 %

187,4

24 %

140,5

12 %

2.994,8

20 %

Social Contribution on Net Income (CSLL)

2.004,2

16 %

149,4

19 %

326,9

28 %

2.480,6

17 %

Corporate Income Tax (IRPJ)

3.168,6

25 %

240,9

31 %

524,2

44 %

3.933,7

26 %

465,5

4%

165,6

21 %

132,0

11 %

763,1

5%

Tax on Financial Transactions (IOF)

4.617,6

36 %

41,6

5%

63,0

5%

4.722,3

32 %

Taxes and Contributions paid to the Government

12.923,0

100 %

784,9

100 %

1.186,6

100 %

14.894,4

100 %

Income tax withholding

% Source: Siscorp.

87 %

5%

8%

100 %

7

Employees’ Profit Participation Program (PIS) / Tax for Social Security Financing (COFINS) / Services Tax (ISS)

Insurance

chapter

Net Income Before the Reserves


Taxes and contributions paid by the Insurance Companies

Category

R$ Million

Percentage

Insurance

12.923,0

87 %

Capitalization

1.186,6

8 %

Open Private Pension

784,9

5 %

Taxes and Contributions paid to the Government

Category

R$ Million

Percentage

3.933,7 IRPJ

763,1

26 %

IRRF

4.722,3

5%

IOF

2.994,8

32 %

PIS / COFINS / ISS

2.480,6

20 %

CSLL

Source: Siscorp.

17%


169

Obligatory DPVAT Insurance transfers Half of the funds obtained from the DPVAT insurance premiums, which provide third party cover to road accident victims, is passed on to the federal government, through transfers that are mandated by law, which also determines that they be allocated to two different bodies: the National Health System (SUS) and the National Traffic Department (Denatran). The SUS receives 45% of the amount collected, under Laws no 8,212/91 and 9,503/97, to cover the hospital care of the victims of road accidents. And Denatran gets 5%, to use in road safety education campaigns. The transfers in 2012 amounted to R$ 3.5 billion, with R$ 3.2 billion going to the SUS and R$ 357.2 million to Denatran. The revenue obtained from DPVAT payments in 2012 exceeded the

chapter

7

previous year’s total by 6.52%.


Asset structure The short-term financial investments made by the insurance sector in 2012 amounted to R$ 436 billion — 22% more than the 2011 total of R$ 356.6 billion. Permanent investments, meanwhile, came to R$ 38.8 billion and operational working capital was R$ 16.6 billion. These resources are fundamental to establishing the technical reserves, which represented Brazilian domestic savings of R$ 408 billion, excluding deferred commercial expenses. Investments in property and rights in 2012 were around R$ 491.4 billion, compared to R$ 405.2 billion in the previous year. And reflecting, once again, the strength of the insurance sector, the combined net worth of the companies totaled R$ 82.8 billion. Such funds (assets and rights | commitments and liabilities) are established through insurance company investments in assets that are acceptable to the government to cover the compensation payment commitments made to policyholders.


171

Total of Properties and Rights 2012

Category

Percentage

Total of the applications

89%

Permanent investments

8%

Working capital of the operations

3%

Total of the Commitments and Liabilities

Source: Siscorp.

Policyholder surplus

7

Technical Reserves deducted the acquisition costs retained

17 %

chapter

83 %


HUMAN resources Major competitive edge Sustainability also applies to the human

In 2012, there were more than 31,000 people

resources field. A sustainable HR department

employed in the sector throughout Brazil.

is one that adopts a personnel management

During

policy focused on social justice and what is

professionals were hired, mostly (5,615) in the

acceptable to the local culture, that promotes

general insurance segment, followed by health

environmentally friendly attitudes and that is

insurance (695) supplementary pensions (274)

economically viable.

and capitalization (139).

In modern relationships, partners, clients and

Outsourced

suppliers seek a sustainable balance in their

the companies’ staff, with 5,016 outsourced

human relationships — and a society that is

professionals working in the four segments.

increasingly aware of its rights demands that

Trainees and apprentices are also found on the

workers are treated with respect and dignity.

staff, with 770 and 526 taken on, respectively,

the

12-month

employees

period,

represent

6,723

16%

of

during the year. The consumer rejects organizations that are careless in their human relations and for

A total of 766 employees were people with

several years has been giving priority to the

special needs (PSN), representing 2% of the

consumption of products and services of

workforce. The number of rescissions during

brands that are geared to sustainability. And the

the year totaled 4,139, equivalent to 13% of the

statistics show that companies whose activities

workforce, compared to 21% for hirings.

are socially responsible and sustainable achieve better results.

The proportion of women working in the insurance market (14,006) increased and they

Following this philosophy, the CNseg associated

now represent 57% of the workforce — while

companies in the insurance, supplementary

men (10,900) represent 43% — and except

pension, health insurance and capitalization

for employees who have been working at the

market have, year after year, been making

same company for over 20 years, women form

every effort to value their human capital, fully

the majority in all the other length of service

aware of the importance of their employees to

comparisons. The most common workplace

the good performance of the business. They

for most of the employees of the associated

invested R$ 2.5 billion in their Human Resources

companies is the head office (50%).

departments in 2012.


173

The predominant age group among insurance sector employees is the 26 to 35 range (41%), followed by the range from 36 to 45 (24%), those up to 25 years of age (22%) and the 46-55 group (10%). The proportion of those over the age of 56 is 3%. Women predominate in the three youngest groups, while men are more numerous in both of the older groups. The companies in the general insurance, health insurance, supplementary pensions and capitalization segments that took part in the survey account for roughly 80% of the revenue in the Brazilian insurance market.

Insurance

Open Private Pension

Capitalization

Supplementary Health

Consolidated

Men

10.908

670

282

1.608

13.468

Women

14.062

634

310

2.881

17.887

Total

24.970

1.304

592

4.489

31.355

Insurance

Open Private Pension

Capitalization

Supplementary Consolidated Health

Total

M

W

M

W

M

W

M

W

M

W

Principal Business Office

5.821

6.853

395

371

201

227

737

1.166

7.154

8.617

15.770

Branches

5.087

7.209

268

261

80

83

871

1.715

6.306

9.268

15.575

7

2

1

8

2

10

670

634

282

310

1.60

2.881

Not Informed Total per Gender Total

10.908 14.062

13.468 17.887 31.355

24.970

1.304

592

4.489

31.355

7

Employees' Allocation

chapter

Gender


Insurance

Open Private Pension

M

W

M

W

M

W

M

W

M

W

Up to 2 years

4.084

6.442

256

208

75

102

481

911

4.896

7.663

12.559

From 2 to 5 years

2.409

3.070

167

137

54

91

396

708

3.026

4.006

7.032

From 5 to 10 years

1.971

2.208

106

133

66

62

240

415

2.383

2.818

5.201

From 10 to 20 years

1.562

1.636

122

135

66

44

351

610

2.101

2.425

4.526

More than 20 years

882

706

19

21

21

11

164

213

1.086

951

2.037

670

634

282

310

1.63

2.85

Years of Service

Not Informed Total per Gender

10.908 14.062

Capitalization

Supplementary Consolidated Health Total

13.492 17.863 31.355

Total

24.970

1.304

592

4.489

31.355

Insurance

Open Private Pension

M

W

M

W

M

W

M

W

M

W

2.207

3.497

103

83

45

55

370

618

2.725

4.253

From 26 to 35 years old 4.140

6.077

228

238

99

135

631

1.279

5.098

7.729

From 36 to 45 years old 2.754

3.197

177

180

80

77

399

683

3.410

4.137

From 46 to 55 years old 1.380

1.101

89

98

38

34

180

263

1.687

1.496

Age Group

Up to 25 years old

Capitalization

Supplementary Health

Consolidated

More than 55 years old

427

190

73

73

19

9

28

38

547

272

Not Informed

1

1

670

634

282

310

1.608

2.881

13.468

17.887

Total per Gender Total

10.908 14.062 24.970

1.304

592

4.489

31.355


175

Turnover

Insurance

Open Private Capitalization Pension

Supplementary Consolidated Health

Hired

5.615

274

139

695

6.723

Dismissed

3.009

229

145

756

4.139

Trainees

631

54

46

39

770

Learners

413

10

8

95

526

4.297

483

38

351

5.169

611

21

4

130

766

14.576

557

330

1.490

16.953

Outsourced Workers Disable People Total

Investment in personnel management The investment in human resources over the course of the year, which amounted to R$ 2.5 billion, was spread over pay (57%), payroll charges (25%) and benefits (18%). Spending on training, medical and dental insurance, group life insurance, supplementary pensions, day care, recreation and other expenses totaled R$ 359.2 million. R$ Million

Open Private Pension

Capitalization

Supplementary Consolidated Health

Work Remuneration (Salaries)

1.223,9

57,6 %

25,8

62,8 %

25,8

69,1 %

185,4

61,7 %

1.460,8

58,3 %

Social Contributions

522,2

24,6 %

9,6

23,3 %

7,8

20,8 %

68,5

22,8 %

608,1

24,3 %

Benefits

380,2

17,9 %

5,7

13,8 %

3,8

10,1 %

46,5

15,5 %

436,2

17,4 %

2.126,3 100,0 %

41,1

100,0 %

37,3

100,0 %

300,4

100,0 % 2.505,1

Total

100,0 %

7

Insurance

chapter

Distribution of the Funds


R$ Million

Distribution of the Funds

Insurance

Open Private Pension

Capitalization

Supplementary Health

Consolidated

Others Benefits Training

29,3

9,7 %

0,4

11,9 %

0,8

4,6 %

2,9

7,8 %

33,4

9,3 %

Medical and Odontological Care

161,7

53,7 %

1,8

53,7 %

10,9

59,5 %

13,4

36,7 %

187,8

52,3 %

Group Life Insurance

10,6

3,5 %

0,2

5,1 %

0,1

0,7 %

1,0

2,8 %

11,9

3,3 %

Private Pension

73,4

24,4 %

0,6

17,5 %

6,0

32,8 %

17,7

48,4 %

97,7

27,2 %

Day-Care Assistance

16,7

5,6 %

0,3

10,6 %

0,4

2,1 %

1,5

4,0 %

18,9

5,3 %

Leisure

3,7

1,2 %

0,0

0,6 %

0,0

0,2 %

0,1

0,3 %

3,9

1,1 %

Others

5,6

1,8 %

0,0

0,6 %

—

0,0 %

—

0,0 %

5,6

1,6 %

3,3

100,0 %

18,2

100,0 %

36,6

100,0 %

359,2

100,0 %

Total of Benefits

301,0 100,0 %

Work Remuneration (Salaries)

57,6 %

Insurance

62,8 %

Open Private Pension

69,1 %

Capitalization

61,7 %

58,3 %

Supplementary Health

Consolidated


177

Social Contributions

24,6 %

23,3 %

Insurance

Open Private Pension

20,8 %

22,8 %

24,3 %

Capitalization

Supplementary Health

Consolidated

15,5 %

17,4 %

Supplementary Health

Consolidated

17,9 %

Insurance

13,8 %

Open Private Pension

10,1 %

Capitalization

chapter

7

Benefits


Education Taking into consideration the consolidated data from all the market segments — general insurance, health insurance, pensions and capitalization — more female employees (1,625) have a master's, doctoral or post-doctoral degree than male employees (1,544). The men are only in the majority at this educational level in the supplementary pension and capitalization segments. When the comparison is extended to higher education in general, or secondary education, whether complete or incomplete, women have a higher level of education than men in all the segments.

Education Level Pyramid

0%

0,1 %

1,3 %

Not Informed Others

1,3 % 7,2 %

10,5 % 14,8 %

High School Concluded 11,4 % 18,0 %

25,3 % 5,2 %

30 %

25 %

20 %

15 %

10 %

Category Women

University Not Concluded

Men

Master’s Degree / Doctor’s Degree / Postdoctoral Degree

4,9 %

5%

%

5%

10 %

University Concluded

15 %

20 %

25 %

30 %


179

Insurance

Open Private Pension

M

W

M

W

M

W

M

W

M

W

Master’s Degree / Doctor’s Degree / Postdoctoral Degree

1.288

1.316

72

69

49

22

135

218

1.544

1.625

3.169

University Concluded

4.627

6.254

313

276

127

145

572

1.246

5.639

7.921

13.569

University Not Concluded

2.828

3.509

119

122

72

93

570

907

3.589

4.631

8.220

High School Concluded

1.829

2.687

117

133

34

50

282

425

2.262

3.295

5.557

Others

313

279

49

34

49

84

411

397

808

Not Informed

23

17

1

23

18

41

670

634

282

310

1.608

2.881

Education Level

Total per Gender

10.908 14.062

Capitalization

Supplementary Consolidated Health Total

13.468 17.887 31.355

1.304

592

4.489

31.355

7

24.970

chapter

Total


Companies and their employees The survey also revealed that 74% of the companies in the insurance market have adopted workplace health and safety policies. And employees are benefited by investment in their education by 63% of the companies, while 65% invest in employee training. The percentage of companies that organize lectures for their staff is also very significant: 81%.

Policy for educational assistance with graduation

63 %

Yes

37%

No

Policy for educational assistance with training

65 %

Yes

35%

No

Provides lectures for employees

81 %

Yes

19%

No


181

Although women outnumber men amongst the market professionals and tend to have a higher level of education, they earn less than men when it comes to the highest remuneration. When looking at the five highest salaries in the market, 69% go to men, against 31% to women. The highest pay levels represent just 1% of the total remuneration, and they go mostly to people of Caucasian origin (62%).

Superior salary bracket (5 higher salaries)

Men

69 %

Women

31 %

Superior salary bracket (5 higher salaries) per race

Indigenous

3%

White

62 %

Yellow

8%

Brown

18 %

Black

9%

7

Percentage

chapter

Category


As one moves down the pay scale, the participation of women increases: in the range between the 6th and 11th lowest salary (representing 76% of the payroll), the situation is reversed and the women account for 54%, against 46% for the men. The same holds true for salaries of less than ten minimum wages, when the women's share increases further still: they occupy 70% of the lowest paid positions.

Salaries Allocation

Category

Percentage

Average salary bracket (between the 6th higher salary and the 11th lower salary)

76%

Basic salary bracket (10 lower salaries)

23%

Superior salary bracket (5 higher salaries)

1%

Average salary bracket (between the 6th higher salary and the 11th lower salary)

Category

Percentage

Indigenous

0%

White

78 %

Yellow

1%

Brown

18 %

Black

3%


183

Basic salary bracket (10 lower salaries)

Men

30%

Women

70 %

In the management positions, men are also prevalent (59%), particularly at the executive level (80%). But the situation is reversed in the technical, commercial, administrative / financial and corporate areas, where women are in the majority, respectively, at 56%, 61%, 53% and 56%.

Men

59%

Women

41 %

chapter

7

Managerial hierarchic level


Executive hierarchic level

Men

80%

Women

20 %

Women

56 %

Technical Department

Men

44%

The distribution of employees at CNseg associated companies in the Brazilian insurance sector is structured as follows: commercial area 34%, administrative / financial 33%, technical 30% and corporate 3%. The professionals in these areas receive in-house courses provided by their companies, as follows: commercial area (41%), administrative / financial (28%), technical (19%) and corporate (12%).


185

Commercial Department

Men

39%

Women

61 %

Women

53 %

Administrative / Financial Department

47%

Of the professionals permanently allocated to the area of claims / benefits, 61% are the companies’ own employees and 39% are outsourced. In Customer Care (SAC), the proportion is 69% company employees and 31% outsourced. In the Ombudsman’s office, nearly all the staff are company employees: 96%, against 4% outsourced.

chapter

7

Men


Allocation of the employees by area of operation

Category

Percentage

Administrative Financial Area

33 %

Commercial Area

34 %

Technical Area

30 %

Corporative Area

3%

Indoor course for employees

Category

Percentage

Commercial Area

41 %

Administrative Financial Area

28 %

Technical Area

19 %

Corporative Area

12 %

The ratio between the lowest wage paid by the companies and the national minimum wage is 1.47 times. In other words, the lowest market wage is 47% higher than the minimum wage in force in Brazil. Employee turnover in 2012 was 6% and it is estimated that the number of employee dependents is close to 23,000.


187

Employees allocated permanently in losses / benefits

61 %

39 %

Own employees

Outsourced workers

Employees allocated in the Customer Services

69 %

31 %

Own employees

Outsourced workers

04 %

Own employees

Outsourced workers

chapter

96 %

7

Employees allocated in the Ombudsman Services


Companies that participated in the Social Balance 2012 1

Alfa Previdência e Vida S.A.

2

Alfa Seguradora S.A.

3

Aliança do Brasil Seguros S.A.

4

Allianz Seguros S.A.

5

Alvorada Vida S.A.

6

American Life Companhia de Seguros

7

Aplub – Previdência Privada

8

Aplub Capitalização S. A.

9

Assurant Seguradora S.A.

10

Atlântica Companhia de Seguros

11

Azul Companhia de Seguros Gerais

12

Berkley International do Brasil Seguros S.A.

13

BMC Previdência Privada S.A.

14

Bradesco Auto/Re Companhia de Seguros

15

Bradesco Capitalização S.A.

16

Bradesco Seguros S.A.

17

Bradesco Vida e Previdência S.A.

18

Brasilcap Capitalização S.A.

19

Brasilprev Seguros e Previdência S.A. (dados a partir de Junho/2002)

20

Brasilveículos Companhia de Seguros

21

Capemisa Capitalização S.A.

22

Capemisa Seguradora de Vida e Previdência S.A.

23

Centauro Vida e Previdência S.A.

24

Chubb do Brasil Cia de Seguros

25

Cia. Itaú de Capitalização

26

Companhia Brasileira de Seguros e Previdência


189

Companhia de Seguros Aliança da Bahia

28

Companhia de Seguros Aliança do Brasil

29

Companhia de Seguros Gralha Azul

30

Companhia de Seguros Previdência do Sul

31

Companhia Excelsior de Seguros

32

Comprev Seguros e Previdência S.A.

33

Confiança Cia de Seguros

34

Fator Seguradora S.A.

35

Gboex – Grêmio Beneficente

36

Generali Brasil Seguros S.A.

37

Icatu Capitalização S.A.

38

Icatu Seguros S.A.

39

Indiana Seguros S.A.

40

Itaú Seguros de Auto e Residência S.A.

41

Itaú Seguros S.A.

42

Itaú Vida e Previdência S.A.

43

J. Malucelli Seguradora S.A.

44

J. Malucelli Seguros S.A.

45

Liberty Seguros S.A.

46

Mapfre Affinity Seguradora S.A.

47

Mapfre Capitalização S.A.

48

Mapfre Nossa Caixa Vida e Previdência S.A.

49

Mapfre Seguradora de Crédito à Exportação S.A.

50

Mapfre Seguros Gerais S.A.

51

Mapfre Vera Cruz Previdência S.A.

52

Mapfre Vida S.A.

chapter

27

7

Companies that participated in the Social Balance 2012


Companies that participated in the Social Balance 2012 53

MBM Previdência Privada

54

MBM Seguradora S.A.

55

Metropolitan Life Seguros e Previdência

56

Mongeral Aegon Seguros e Previdência S.A.

57

Nobre Seguradora do Brasil S.A.

58

Paraná Companhia de Seguros

59

Porto Seguro Capitalização S.A.

60

Porto Seguro Companhia de Seguros Gerais

61

Porto Seguro Vida e Previdência S.A.

62

Pottencial Seguradora S.A.

63

Prudential do Brasil Seguros de Vida S.A.

64

Qbe Brasil Seguros S.A.

65

Seguradora Líder dos Consórcios do Seguro DPVAT S.A.

66

Sociedade Caxiense de Mútuo Socorro

67

Sul América Capitalização S.A. – Sulacap

68

Sul América Companhia de Seguros Gerais

69

Sul América Companhia Nacional de Seguros

70

Sul América Seguros de Pessoas e Previdência S.A.

71

Tokio Marine Brasil Seguradora S.A.

72

Tokio Marine Seguradora S.A.

73

União Previdenciária Cometa do Brasil – Comprev

74

Vanguarda Companhia de Seguros Gerais

75

Vida Seguradora S.A.


8 SECTOR Segments The important contributions of General Insurance, DPVAT Insurance and the Personal, Supplementary Health and Capitalization segments.


de sistemas de gestĂŁo que incorporam os

SECTOR Segments Umbrella protection covering health, life and Brazilian achievements. The Brazilian insurance market continues to

With a potencial market of 3 billion people

perform much more strongly than Brazilian

worldwide

GDP as a whole, with double digit growth in

microinsurance

recent years. In 2012, the general insurance,

expectation. Attention is focused in Brazil

personal, health and capitalization segments

on understanding what kinds of protection

performed

these communities require and drawing up

strongly

and

closed

the

year

with over 17% growth, with a turnover of

and

100

million

generates

the

in

Brazil, greatest

simplified contracts.

R$ 232.3 billion. If this pace is maintained, the Brazilian insurance

Wealth protection

market could double in size in the next few decades. To achieve this growth, the sector is

The increased demand for insurance products

investing in microinsurance, cheaper vehicle

is directly proportional to the amount that

insurance, the launching of tax deductible

the sector is able to compensate each year to

PGBL SaĂşde health plan, consolidation of rural

Brazilian society. In 2012, the total paid out by

insurance and infrastructure works. Growth

the four segments in the form of compensation,

estimates are based on maintaining a low level

remuneration, health protection and savings

of unemployment and increasing the income

bond draws and redemption amounted to

of Brazilian workers.

R$ 119.2 billion.


chapter

8


GENERAL Insurance Segment An increase in the number of insured vehicles, due to the reduction of the IPI tax, has meant that vehicle insurance accounts for 56% of the revenue in this segment. Car insurance was the business, in the General

Other

Insurance segment, that paid out the greatest

compensation

amount to Brazilian society in 2012: R$ 15.9

insurance (R$ 4.5 billion), DPVAT (R$ 3.1 billion)

billion, equivalent to 56% of the revenue

and transport (R$ 1.7 billion), which together

generated by the entire segment, which also

accounted for 32% of the total.

business to

that

provided

society

significant

included:

asset

covers: assets, transport, housing, shipping, credit, rural, liabilities, financial risk and DPVAT.

The provision of insurance-related services has

Partial indemnification accounted for 35% of the

become increasingly common and substantial. To

total paid, while compensation for robbery and

retain customers and attract new policyholders,

theft accounted for 34%. Compensation for fire

companies have expanded the range of benefits

losses accounted for 1% of the payments.

offered over the years, and have divided them up according to the needs of the policyholders.

There was a significant increase in the sale of

These steps have brought the companies closer

vehicle insurance in 2012, due to the strong

to their clients, which previously only used their

automotive market, which was boosted by

insurance in cases of adversity.

the government stimulation of exemption or reduction of excise tax (IPI) on new

Many insurance companies offer, for example,

vehicle purchases.

a variety of services for the home, such as


197

installing curtain rails and rods, pictures and clothes lines, as well as providing computer support, mechanics and locksmiths, among others. There are companies in the segment that also collect solid waste, thereby helping with its proper disposal, especially of electrical and electronic appliances. Other benefits include discounts on monthly fees at gyms, parking lots and car washes, as well as at restaurants, bars, shows, concerts, cinemas and theaters. The 24 hour assistance, including towing and mechanical and electrical repairs, among others, is one of the services that policyholders use most frequently.

Indemnities 2012 | General Insurance

Category

Porcentage

Motor

55,9 %

Cargo

5,9 %

Property

15,7 %

DPVAT

10,9 %

Others

4,1 %

Rural

2,6 %

Marine

2,3 %

Liabilities

1,3 %

Home/Housing

1,3 %

Collection of branches | General Insurance

Motor

51,6 %

Property

20,7 %

DPVAT

7,5 %

Cargo

5,6 %

Home/Housing

3,7 %

Financial Risks

3%

Liabilities

2,2 %

Rural

3,1 %

Others

2,6 %

8

Percentage

chapter

Category


de sistemas de gestão que incorporam os

DPVAT the traffic insurance Over the course of the year, nearly 508.000 DPVAT Insurance indemnities were paid throughout Brazil, involving more than R$ 2.3 billion. In Brazil, any citizen who suffers a road accident,

Líder DPVAT has expanded its partnership with

whether they are a pedestrian, passenger

the Brazilian Correios (Post Office) over the last

or driver, is entitled to DPVAT Insurance

year, thus significantly increasing the number of

benefit that covers the victims of accidents

service outlets throughout the country

caused by vehicles such as cars, trucks, buses and motorcycles.

In addition to Ceará, Maranhão and Piauí, the first states to benefit from this partnership, it

The circumstances that are covered are death

has now been extended to post office service

or permanent disability and, in the form of

outlets in Goiás, Mato Grosso, Mato Grosso do

reimbursement, proven expenditure on hospital

Sul, Minas Gerais, Pará, Paraíba, Rio Grande do

and medical care. The process for obtaining

Norte, Rio Grande do Sul and Santa Catarina.

DPVAT Insurance reparation is free and the

Consequently, across all the partnerships, at

victim or beneficiary may file the application

the end of 2012 there were 4,783 active DPVAT

for compensation and reimbursement, without

Insurance service outlets throughout Brazil.

the need for an intermediary. Since 2008, this insurance has been administration by the insurance company Seguradora Líder dos Consórcios do Seguro DPVAT.

Campaigns and social networks

To better serve the Brazilian population and fulfill

In 2012, Seguradora Líder proceeded with its

its mission of providing citizens with unrestricted

advertising campaign, which began in 2009,

access to this kind of insurance, Seguradora

aimed at increasing the population’s knowledge


199

about DPVAT Insurance. Films and posters were

Road). With an agenda of addressing educational

shown on TV, radio and internet, in magazines

issues, the blog (www.viverseguronotransito.

and on roadside hoardings and other outdoor

com.br) ended the year with over 50,000

advertising in various Brazilian cities.

hits recorded.

The focus of the campaign was to disseminate knowledge about DPVAT Insurance through

Partnerships with the law courts

segmented information about its benefits for different groups of users (pedestrians, drivers,

In 2012, Seguradora Líder DPVAT pushed ahead

passengers and motorcyclists), with emphasis

with its partnerships with the law courts in

on the ease of direct access to the various service

various Brazilian states, with a view to promoting

channels, without the need for intermediaries.

reconciliation. The goal is to reduce the impact of legal liabilities, given that a substantial

The insurance company’s website was also

portion of such liabilities comprises lawsuits

overhauled, giving it a more modern visual

whereby the road accident victim and/or their

identity, restructured navigation and new

beneficiaries did not claim compensation from

content. This overhaul was planned to facilitate

an affiliated insurance company but instead

access to information and strengthen the

went directly to the courts to obtain reparation.

relationship with partners, the media, affiliated insurance companies and society in general.

Although the process for obtaining the DPVAT

The strategy reflects Seguradora Líder DPVAT’s

Insurance compensation is quick and free, many

commitment to transparency in all dealings with

people are induced by intermediaries to go to

its stakeholders.

court to receive their compensation. As a result, receiving the full reparation, which by due

Another important step was expansion of the

administrative process takes 30 days, can take

scope of DPVAT Insurance on social networks

as long as three years to be concluded through

such as Facebook, Twitter and YouTube. By

the courts.

the end of the year, the DPVAT Insurance official profile already had over 24,000 fans on

In 2012, more than 19,000 agreements were

Facebook, and YouTube official communication

arrived at through reconciliation. This speeded

channel videos had recorded more than

up the payment of compensation due, while

1 million hits, while on Twitter, the profile

reducing the number of lawsuits involving DPVAT

had 651 followers.

Insurance, thereby meeting the aspirations of society.

In addition to these initiatives, in February, Seguradora Líder DPVAT reactivated the blog

chapter

8

Viver Seguro no Trânsito (Live Safely on the


Indemnities paid During the year, 507,915 DPVAT Insurance indemnities were paid in Brazil, totaling more than R$ 2.3 billion. This represented a 39% increase in the number of claims, but only a 3% increase in amount, compared to 2011.

Number of Looses Paid

Category

Percentage

Disability

69 %

DAMS*

19 %

Death

12 %

DAMS* – Medical Care and Supplementary Expenses


201

By age group It is notable that more than 50% of the accident victims were in the age range of 18 to 34, which is the most economically active segment of the Brazilian population.

Age Pyramid for the Indemnities Paid

1,45 %

2,51%

Above 61 years old

13,84 %

From 45 to 64 years old

4,82 % 4,23 %

14,61 % 22,32 %

From 35 to 44 years old

5,84 % 4,58 %

18,65 %

0,78 %

Category

15 %

10 %

5%

0,53 % %

From 0 to 7 years old 5%

10 %

15 %

20 %

25 %

Percentage

Men

77 %

Women

23 %

Source: Seguradora LĂ­der DPVAT. Period: January to December | 2012.

8

20 %

From 8 to 17 years old

chapter

25 %

From 18 to 24 years old

1,80 %

4,04 %

From 25 to 34 years old


By type of vehicle The motorcycles were, once again, the great villains of the year — 69% of accident indemnities involving this type of vehicle. Dusk is the time where the greatest number of accidents involving motorcycles is recorded.

Indemnities paid

18 %

16 %

16 %

14 %

14 %

12 %

12 % 10 %

8 %

8 %

8 %

6 % 4 %

4 %

2 % 0 %

1 %

5 %

4 %

3 %

0 %

11 %

0 %

0 %

0 %

1 %

5%

1 %

1 %

4 % 1 %

1 %

0 %

0 %

Dawn

Sunrire

Morning

Afternoom

Evening

Night

0 h - 5 : 59 h

6 h - 8 : 59 h

9 h - 12 : 59 h

13 h - 16 : 59 h

17 h - 19 : 59 h

20 h - 23 : 59 h

Category Automobile Microbus / Bus Motorcycle

Truck

Source: Seguradora Líder DPVAT. Period: January to December | 2012.


203

By type of victim Between January and December 2012, the greatest proportion of accident victims were drivers (58%), mainly in the motorcycle category (69%).

Indemnities Paid per Kind of Victim

Percentage 58 %

Pedestrian

25 %

People transported

17 %

Source: Seguradora LĂ­der DPVAT. Period: January to December | 2012.

8

Driver

chapter

Category


Brazil Considering the indemnities paid by region, the statistics show particular details of each part of the country. The southeast, where the country’s largest vehicle fleet is located, recorded the highest number of road accidents with fatalities. Overall, 38% of claims involving fatalities were for road accident victims in this region. The northeast accounts for 31% of the cases of compensation for permanent disability, while in the south records the largest proportion of reimbursements for medical expenses: 42%.

Amount of Indemnities Paid by Region January to December 2012

Opening Northeast

Category

Percentage

Category

Percentage

Northeast

29 %

Motorcycle

65 %

South

28 %

Truck

4%

Southeast

25 %

Automobile

29 %

Middle West

8%

Microbus/Bus

2%

North

10 %


de sistemas de gest達o que incorporam os

PERSONAL Segment The amount paid to beneficiaries by insurance and open supplementary pension companies in 2012 was R $ 8.2 billion, 14% more than in the previous year. The Personal insurance segment is represented

a policyholder, which is even more serious if it

by individual risk and life cover and open

is the family breadwinner. Something similar

supplementary

occurs upon retirement, if the family income is

pension

funds

and

plays

an important role in economic and social

restricted to social security benefits.

development of the country. Through a wide range of products, the segment provides

Society can also count on the option of funeral

protection to individuals and their families,

insurance, in the event of the death of the

preserving them from the financial impact

policyholder, which provides financial support

of adversities.

and funeral services, including documentation, certificates, etc.. The full benefit provided by

Therefore, the benefits provided by the Personal

the amount paid to the beneficiaries upon the

insurance segment go far beyond the amounts

death of the policyholder is even more difficult

paid out by the insurance companies and open

to gauge when the family was economically

supplementary pension funds to participants,

dependent on that person.

policyholders, pensioners and beneficiaries, who in 2012 received R$ 8.2 billion, 14% more

The range of personal insurance coverage also

than the amount paid out in 2011.

includes protection in the case of serious illnesses, injury, hospitalization and loss of income due to

The amounts paid reduce the impact on the

unemployment or inability to fully perform a

household budget of the death or disability of

remunerated activity. Indemnification facilitates


207

access to treatment dedicated to improving the

The market also offers specific coverage

policyholder’s quality of life, as well as providing

aimed at reimbursing medical, hospital and

financial support to dependents.

dental expenses for accident victims, up to the contractual limit — in addition to daily

Similarly, the benefits provided to policyholders

coverage for hospitalization, limited to the

in the event of disability are not limited to the

insurance value.

amount paid out. In such circumstances, besides the physical and emotional consequences,

The insurance safety net also provides coverage

in most cases the new situation to be faced

of unemployment and loss of income, aimed

exacerbates the family's financial situation.

at replacing earnings, according to the period and amounts determined in the contract. This

Hence, the inability of the disabled to earn

benefit is of particular value to self-employed

their own income through work is added to

professionals, who are not entitled to social

the cost of long-term treatment. So, in addition

security coverage of sick leave, as well as

to financial support for the family, the amount

the underprivileged, who suffer a direct and

paid facilitates access to medical and hospital

immediate impact on the family when the

treatment,

breadwinner has an accident that prevents him

rehabilitation,

medicines

and

equipment, so as to improve the quality of life

from practicing his profession.

of the policyholder and, in the event of serious illness, may be a source of funding to cover the cost of any treatment.

Benefits / Indemnities Personal Segment

10,0 8,2 8,0

7,2 6,1

5,7

6,0

4,7

4,3

5,7

5,1

4,0 2,0

1,5

1,4

2,5

2,0

0,0

2009

2010

2011

2012

Category Personal Insurance

chapter

Personal Segment

8

Pension Plans


Combined coverage The

Personal

insurance

segment

offers

in the event of the death or disability of the

combined coverage through specific products

policyholder, and may even provide for the

that, in addition to generating positive external

payment of an amount to facilitate the beginning

effects for the economy, serve better the

of professional activities, such as renting an

demand for protection of each individual. One

office, the purchasing of materials and specific

of these is credit life insurance, which combines

equipment, among other items.

cover in the event of death or disability and may include loss of income or unemployment.

In

This product provides additional peace of mind

children, adolescents and adults, the Personal

for the lender by guaranteeing the settlement

insurance segment plays an important role in

of the policyholder’s financial commitments,

providing supplementary income, particularly

thereby contributing to the continued socio-

for the elderly, which is especially important

economic development of the country.

to the population segment that has retired on

addition

to

providing

protection

for

a public pension. For

mortgages,

the

market

offers

home

insurance, which is mandatory — even in the

Often, this supplement enables retirees to

federal government’s Minha Casa Minha Vida

maintain their private health care plans, thereby

(My Home, My Life) program — and makes it

taking pressure off the public hospital network.

possible to keep down the interest rates charged

It is important to note, in this respect, that most

to borrowers. Insurance fulfills an important

workers, when they retire, no longer receive

social and economic function, by ensuring the

the employer's contribution to their private

settlement or amortization of the debt in the

company health plan.

event of the borrower’s death or disability. And if the company plan does not allow retirees In education, in another clear example of a

to remain on the plan following termination of

virtuous return to society, the market offers

employment, the situation is even worse, forcing

education insurance, which guarantees the

them to seek individual plans, whose payments

funding of students’ educational expenses

are calculated according to age group.


209

Projects geared to the future life

To fulfill the aspirations of the consumers of

insurance plans, whose primary objective is

bringing together in one product both risk and

to provide a pension supplement, also enable

life coverage, the market offers total mixed

projects geared to the future, such as the cost

insurance, which provide a comprehensive level

of the children’s education and/or dependents,

of protection associated with personal financial

support

and asset planning.

The

accumulated

when

savings

starting

under

one’s

the

professional

life, the acquisition of property and opening In such insurance, the contractual amount is

one’s own business.

paid to the beneficiary in the event that the It also enables policyholders to deal with

policyholder dies during the period covered,

unexpected events, such as the cost of medical

and if they survive the contractual period, they

treatment, and is essential for those who are

will get back a portion of the amount paid

faced with the disruption of their income flow.

during the period, plus interest, as specified in the contract.

Once again, it is clear that the protection of

individuals,

families,

society

and

the

Finally, the main service provided to society

economy as a whole goes far beyond the

by

amount paid out by the insurance companies

tranquility and quality of life, which is hard to

and open supplementary pension plans to

gauge, but has been a desire of humanity

the

throughout history.

policyholders,

pensioners

and

other

the

Personal

insurance

segment

is

chapter

8

beneficiaries of such plans.


de sistemas de gestão que incorporam os

SUPPLEMENTARY Health Segment Maintain the rate of growth in the number of beneficiaries and increase the attendances. Another effect of the country’s economic growth

beneficiaries

is that the number of Brazilians who have

at FenaSaúde affiliates, an increase of 12%

access to supplementary health care continues

compared to the same period of the previous year

to rise every year. In the third quarter of 2012,

— more than 36 million medical appointments

the number of beneficiaries increased by 5.3%

and 21 million appointments or sessions with

compared to the same period of the previous

other health professionals.

received

medical

attention

year. For the FenaSaúde affiliates, the growth over the same period was 8.4%.

Hospital admissions totaled 853,000, mainly for surgical procedures (42%), followed by clinical

Over 90% of beneficiaries are in regulated

internments (37%) and obstetric internments

plans, with all the coverage guaranteed by Law

(13%). In cases selected by the National

no 9,566/98. Only 2.6 million are in old plans

Health Agency (ANS) for statistical control and

— half of them in group plans. The southeast

epidemiological monitoring, there were 30,000

accounts for 76% of the people in medical and

(6%) hospitalizations for respiratory diseases,

dental plans in Brazil.

43,000 (5%) for neoplasty and 30,000 (4%) for circulatory diseases.

In the first half of the year, there were more than 157 million occasions recorded when


211

In mental health there was continual increase in amount of medical care: more than 1.4 million appointments and sessions with psychiatrists, psychologists and occupational therapists. This was a 28.5% increase compared to the same period of the previous year, when there were 1.1 million occasions when medical attention was given. The number of appointments with psychologists registered the greatest increase (33.4%), followed by psychiatry (12.7%) and occupational therapy (1.7%).

Sources and Uses of Funds The revenue of the private health plans — for beneficiaries of FenaSaúde affiliates — in the first nine months of 2012 was R$ 27.6 billion, representing 39% of all the supplementary health market revenue during the period. Of that total, R$ 26.7 billion covered the various expenses of the operators (healthcare, administrative, marketing and taxes) and R$ 932 million comprised the operating results of the affiliates — 3.4% of the revenue. The funds allocated to covering expenditure - equivalent to 96.6% of the revenue - were used as follows: ▪ R$ 22.6 billion (81.8% of revenue) for the cost of healthcare expenses, to pay for the professional services and to the health establishments; ▪ R$ 4.2 billion (14.9% of revenue) for the other expenses incurred by the operators (administrative, marketing and taxes).

Until the third quarter.

Origins and uses of the funds

R$ million

(%)

Income

27.676

100,00

Outcome

26.745

96,6

Care expense

22.629

81,8

Administrative expense

2.243

8,1

Acquisition Cost

1.452

5,2

421

1,5

932

3,4

Taxes Operating result

chapter

8

Source: Financial statements of the operators/ANS - Collected in November, 29 th, 2012.


Healthcare spending consumed 81.8% of the revenue, which means that for every R$ 100 received in the form of monthly payments on the plans, nearly R$ 81.80 went towards defraying the expenses of the beneficiaries for the provision of medical and dental care. The other expenses consumed R$ 14.90 of every R$ 100 received. The difference between revenue and expenses was the operating result of the operators (R$ 932 million), funds that provide a return to the investors and finance future investments. It should be pointed out that for every R$ 100 received, only R$ 3.40 went to remunerate the investors.

Origins and uses of the funds

Category

Percentage

Care expense

81,8 %

Administrative expense

8,1 %

Acquisition cost

5,2 %

Taxes

1,5 %

Operating result

3,4 %

Technical provisions of the FenaSaúde affiliates Over the last five years, the balance of technical provisions by the affiliates has increased by 95%, which demonstrates the sector’s commitment to solvency and sustainability in benefit of the quality of services provided to society.


213

Modality

2008

2009

2010

2011

2012² ³

Group medicine

420.229.005

502.355.147

1.462.047.703

1.758.787.516

2.084.577.411

Insurance company spacialized in health

4.418.764.588

4.767.297.206

4.770.017.530

6.156.904.391

7.335.084.417

25.116.878

27.425.160

44.743.135

72.552.802

88.352.495

4.864.110.472

5.297.077.513

6.276.808.369

7.988.244.709

9.508.014.322

Group dentistry Total

Source: Financial Statements of Operators/ANS – Obtained on November 29, 2012. Notes: ¹ Calculation of the technical provisions is as follows: 211_technical provisions for health care (current liabilities) + 2311_technical provisions for health care (long-term liabilities) ² Amounts relate to the 3rd quarter of 2012. ³ As from 2012 there was a change in the way the technical provisions are calculated, as follows: 211_technical provisions for health care (current liabilities) + 2311_technical provisions for medical-hospital care (non-current liabilities) + 2312_technical provisions for dental care (non-current liabilities).

Beneficiaries of medical plans Health plan beneficiaries, by type of cover and plan healthcare segment, according to the time and type of plan. FenaSaúde - June 2012

Time and kind of agreement

Medical care, dentistry included or excluded

Odontological only

Total medical, odontological excluded

Total

Outpatient

Hospital

Hospital and outpatient

Reference

Not informed

14.587.315

23.889

249.276

12.794.109

995.147

524.893

9.844.290

24.431.605

Group

12.122.478

23.046

103.745

11.033.400

962.286

8.880.716

21.003.194

Individual

1.939.864

839

145.531

1.760.633

32.861

958.565

2.898.429

Not informed

524.973

4

76

524.893

5.009

529.982

12.571.950

14.736

108.301

11.453.766

995.147

9.602.746

22.174.696

Group

11.233.692

14.557

95.615

10.161.234

962.286

8.645.476

19.879.168

Individual

1.338.258

179

12.686

1.292.532

32.861

957.270

2.295.528

2.015.365

9.153

140.975

1.340.343

524.894

241.544

2.256.909

Group

888.786

8.489

8.130

872.166

1

235.240

1.124.026

Individual

601.606

660

132.845

468.101

1.295

602.901

Not informed

524.973

4

76

524.893

5.009

529.982

Total

New

Old

chapter

8

Source: Beneficiaries Information System – ANS | MS – Obtained on June 31, 2013. Notes: ¹ The term "Beneficiaries" refers to health plan associations. There may be more than one association for any given individual. ² Includes hospitalization plans, with or without obstetrics.


Medical plan beneficiaries, (with or without dental care) by type of cover, time and type of plan, according to region

FenaSaúde - June/2012

Medical Care (dentistry included or excluded) Large regions and Federation Units

New Total

Old

Total

Group

Individual

Total

Group

Individual

Not informed

Brazil

14.587.315

12.571.950

11.233.692

1.338.258

2.015.365

888.786

601.606

524.973

North

296.907

273.521

268.286

5.235

23.386

12.062

5.758

5.566

Rondônia

55.031

50.326

47.317

3.009

4.705

1.948

2.609

148

Acre

3.654

3.233

3.193

40

421

241

74

106

135.475

128.776

128.337

439

6.699

4.005

689

2.005

Roraima

1.392

1.026

997

29

366

280

30

56

Pará

82.069

73.167

71.584

1.583

8.902

3.888

2.217

2.797

Amapá

12.457

11.724

11.653

71

733

456

47

230

Tocantins

6.829

5.269

5.205

64

1.560

1.244

92

224

1.665.828

1.330.267

1.095.049

235.218

335.561

105.379

120.300

109.882

Maranhão

80.101

70.066

69.428

638

10.035

5.299

1.264

3.472

Piauí

15.158

12.315

12.253

62

2.843

2.169

137

537

Ceará

74.015

61.592

44.622

16.970

12.423

7.979

1.781

2.663

Rio Grande do Norte

165.674

159.285

73.341

85.944

6.389

3.106

1.015

2.268

Paraíba

37.533

32.407

27.869

4.538

5.126

3.133

1.055

938

Pernambuco

535.216

400.218

316.164

84.054

134.998

35.885

45.109

54.004

Alagoas

87.210

75.045

48.846

26.199

12.165

5.335

3.238

3.592

Sergipe

31.998

26.790

26.570

220

5.208

2.466

936

1.806

Bahia

638.923

492.549

475.956

16.593

146.374

40.007

65.765

40.602

Amazonas

Northeast


215

Medical Care (dentistry included or excluded) Large regions and Federation Units

New

Old

Total Group

Coletivo

Individual

Total

Group

Individual

Not informed

11.111.028

9.663.522

8.698.490

965.032

1.447.506

623.828

443.292

380.386

Minas Gerais

499.687

392.938

379.634

13.304

106.749

69.176

23.226

14.347

Espírito Santo

92.475

83.061

81.082

1.979

9.414

6.206

1.500

1.708

Rio de Janeiro

2.653.173

2.313.368

2.022.847

290.521

339.805

172.359

108.725

58.721

São Paulo

7.865.693

6.874.155

6.214.927

659.228

991.538

376.087

309.841

305.610

878.562

721.054

645.417

75.637

157.508

125.139

22.805

9.564

Paraná

461.583

405.612

339.017

66.595

55.971

43.906

8.429

3.636

Santa Catarina

152.855

92.795

92.077

718

60.060

57.440

1.319

1.301

Rio Grande do Sul

264.124

222.647

214.323

8.324

41.477

23.793

13.057

4.627

Middle west

634.990

583.586

526.450

57.136

51.404

22.378

9.451

19.575

Mato Grosso do Sul

34.300

29.983

29.554

429

4.317

2.988

667

662

Mato Grosso

27.635

22.390

22.017

373

5.245

3.768

805

672

Goiás

217.160

195.479

164.109

31.370

21.681

7.340

1.211

13.130

Distrito Federal

355.895

335.734

310.770

24.964

20.161

8.282

6.768

5.111

0

0

0

0

0

0

0

0

Southeast

South

FU not identified

chapter

8

Source: Beneficiary Information System – ANS | MS – Obtained on June 31, 2013. Notes: The term "Beneficiary" refers to health plan associations. There may be more than one association for any given individual.


Beneficiaries of exclusive dental care plans, by type of cover, time and type of plan, according to region

FenaSaúde - June/2012

Solely odonto logical Large regions and Federation Units

New

Old

Total Total

Group

Individual

Total

Group

Individual

Not informed

Brazil

9.844.290

9.602.746

8.645.476

957.270

241.544

235.240

1.295

5.009

North

293.759

288.919

258.627

30.292

4.840

4.839

0

1

Rondônia

23.381

22.816

18.857

3.959

565

565

0

0

Acre

4.068

3.915

3.145

770

153

153

0

0

180.625

179.147

169.145

10.002

1.478

1.477

0

1

Roraima

1.194

1.039

849

190

155

155

0

0

Pará

62.219

60.540

46.866

13.674

1.679

1.679

0

0

Amapá

5.144

4.900

4.532

368

244

244

0

0

Tocantins

17.128

16.562

15.233

1.329

566

566

0

0

1.076.686

1.045.772

897.639

148.133

30.914

30.071

464

379

Maranhão

48.673

47.137

38.062

9.075

1.536

1.536

0

0

Piauí

10.355

9.812

6.888

2.924

543

543

0

0

Ceará

59.925

56.003

45.179

10.824

3.922

3.911

0

11

Rio Grande do Norte

38.498

37.709

29.871

7.838

789

789

0

0

Paraíba

23.458

22.536

18.369

4.167

922

921

0

1

Pernambuco

266.954

255.459

234.559

20.900

11.495

10.713

421

361

Alagoas

82.377

81.613

53.467

28.146

764

764

0

0

Sergipe

56.878

56.346

39.394

16.952

532

532

0

0

Bahia

489.568

479.157

431.850

47.307

10.411

10.362

43

6

Amazonas

Northeast


217

Solely odontological Large regions and Federation Units

New

Old

Total Total

Group

Individual

Total

Group

Individual

Not informed

6.806.438

6.635.993

5.929.993

706.000

170.445

165.053

808

4.584

Minas Gerais

554.451

523.750

480.167

43.583

30.701

30.559

0

142

Espírito Santo

141.578

139.563

126.174

13.389

2.015

1.424

0

591

Rio de Janeiro

1.921.189

1.881.627

1.516.569

365.058

39.562

38.616

744

202

São Paulo

4.189.220

4.091.053

3.807.083

283.970

98.167

94.454

64

3.649

760.247

732.994

697.843

35.151

27.253

27.194

23

36

Paraná

366.043

358.526

345.331

13.195

7.517

7.477

23

17

Santa Catarina

149.395

145.626

140.525

5.101

3.769

3.758

0

11

Rio Grande do Sul

244.809

228.842

211.987

16.855

15.967

15.959

0

8

Middle west

907.123

899.039

861.345

37.694

8.084

8.075

0

9

Mato Grosso do Sul

37.975

36.513

33.355

3.158

1.462

1.461

0

1

Mato Grosso

57.423

56.023

51.559

4.464

1.400

1.400

0

0

Goiás

178.271

175.266

163.099

12.167

3.005

3.005

0

0

Distrito Federal

633.454

631.237

613.332

17.905

2.217

2.209

0

8

37

29

29

0

8

8

0

0

Southeast

South

Not identified

Source: Beneficiaries Information System – ANS / MS – Collected in June 30 th, 2012.

chapter

8

Note: “Beneficiaries” refers to bounds to the health plans, and may include several bounds for a same person.


Medical attention provided Number of events¹ at FenaSaúde affiliates, by type

 1st semester/2012

Group medicine

Insurance company specialized in health

Total

78.152.680

79.842.626

157.995.306

Medical appointments

20.222.854

15.836.107

36.058.961

Complementary examinations

43.178.942

49.952.879

93.131.821

Therapies

4.436.736

2.553.126

6.989.862

437.414

415.696

853.110

9.876.734

11.084.818

20.961.552

Event

Medical care, dentistry included or excluded

Hospital admissions Further outpatient care services2

Source: Product Information System - ANS | MS - Obteined in September 25, 2012 Notes: ¹ Does not include the exclusive dental care plans. ² Other outpatient care: appointment/session with physiotherapist, phonoaudiologist, nutritionist, occupational therapist, psychologist.


219

Number of medical appointments at FenaSaúde affiliates, by type

1st semester/2012

Insurance company

20.222.854

15.836.107

Total 36.058.961

Allergy and Immunology

126.554

37.914

164.468

Angiology

111.108

30.522

141.630

Cardiology

596.154

186.421

782.575

General surgery

83.971

92.686

176.657

3.203.421

516.571

3.719.992

Dematology

552.944

307.875

860.819

Endocrinology

340.855

164.398

505.253

Gastroenterology

236.115

83.257

319.372

Geriatrics

21.999

12.224

34.223

1.178.565

621.071

1.799.636

Haematology

24.828

11.127

35.955

Mastology

47.301

14.541

61.842

Nephrology

41.138

60.893

102.031

Neurosurgery

46.371

25.266

71.637

Neurology

175.282

55.360

230.642

Ophthalmology

828.792

303.007

1.131.799

Oncology

26.732

131.226

157.958

401.481

145.164

546.645

Paediatrics

1.070.959

382.943

1.453.902

Proctology

35.831

22.517

58.348

Psychiatry

169.621

45.806

215.427

Rheumatology

68.194

28.898

97.092

Phthis Pulmonology

39.051

37.315

76.366

Traumatology-Orthopaedics

750.031

168.208

918.239

Urology

240.162

137.043

377.205

9.805.394

12.213.854

22.019.48

Pain clinic

Gynaecology and obstetrics

Otorhinolayngology

Others

Source: Products Information System – ANS / MS – Collected in September 25th, 2012. Others: Appointments provided in emergency room and further outpatient appointments.

8

Medical appointments

Group medicine

chapter

Event


Number of events at FenaSaúde affiliates, by type  1st semester/2012

Group medicine

Insurance company specialized in health

Total

43.178.942

49.952.879

93.131.821

Nuclear magnetic resonance

345.911

513.152

859.063

Computed tomography

319.970

535.774

855.744

Oncotic cervical / vaginal cytology diagnosis procedure, in women from 25 to 59 years old

423.580

511.006

934.586

Dual x-ray absorptiometry

131.215

126.651

257.866

Thranstoracic doppler echocardiography

258.525

303.694

562.219

1.034

1.821

2.855

Endoscopy – high digestive tract

210.261

340.865

551.126

Colonoscopy

45.100

104.402

149.502

24 hours holter

54.150

57.045

111.195

Mammography

311.110

250.981

562.091

152.994

94.757

247.751

Myocardial scintigraphy

31.445

51.275

82.720

Dynamic Renal Scintigraphy

2.461

3.971

6.432

Glycated haemoglobin

449.088

471.364

920.452

Faecal occult blood test

27.697

46.976

74.673

1.435.681

2.760.511

4.196.192

Ergometric test

225.338

244.199

469.537

Total abdominal diagnostic ultrasound

305.593

421.927

727.520

Lower abdominal diagnostic ultrasound

721.548

677.409

1.398.957

Upper abdominal diagnostic ultrasound

45.558

62.827

108.385

Morphological obstetric ultrasound

160.939

109.209

270.148

37.672.738

42.357.820

80.030.558

Event Complementary examinations

Bronchoscopy, biopsy included or excluded

Mammography for women from 50 to 60 years old

Radiography

Others


221

Group medicine

Insurance company specialized in health

Total

9.876.734

11.084.818

20.961.552

1.119.361

3.417.068

4.536.429

Appointments / sessions with speech therapist

345.177

294.895

640.072

Appointments / sessions with nutritionist

81.542

70.248

151.790

Appointments / sessions with occupational therapist

21.459

29.293

50.752

Appointments / sessions with psychologist

574.627

609.633

184.260

Others

7.734.568

6.663.681

14.398.249

Therapies

4.436.736

2.553.126

6.989.862

Outpatient transfusion

4.407

17.062

21.469

Chemotherapy

37.096

135.729

172.825

Megavoltage radiotherapy

107.893

119.409

227.302

Acute haemodialysis

10.674

2.370

13.044

Chronic haemodialysis

85.214

53.369

138.583

Intra-uterine contraceptive device (DIU)

1.260

2.147

3.407

Others

4.190.192

2.223.040

6.413.232

Admissions

437.414

415.696

853.110

Surgery

174.291

140.814

315.105

Clinic

173.484

182.082

355.566

Obstetrics

53.572

58.960

112.532

Pediatrics

34.082

19.062

53.144

Psychiatry

1.985

14.778

16.763

437.414

415.696

853.110

424.894

359.361

784.255

Day Hospital

8.141

49.770

57.911

Domiciliary

4.379

6.565

10.944

Event Other outpatient care services Appointments / sessions with physiotherapist

Admission System Hospital

chapter

8

Source: Products Information System – ANS / MS - Data from the 1st semester of 2012 - Collected in September 25th, 2012.


Health care – number of events

 1st semester/2012

Event

Total

Child care – hospital Admission from 0 to 5 years old due to respiratory diseases

21.228

ICU admissions in the neonatal period

2.334

ICU admissions in the neonatal period for up to 48 hours

971

Woman care service – hospital Natural childbirths

21.182

Caesareans

64.272

Causes selected for admission Neoplasia

42.746

Female breast cancer

3.033

Surgical treatment for female breast cancer

1.116

Cervix cancer

7.637

Surgical treatment for cervix cancer

4.637

Colon and rectum cancer

5.366

Surgical treatment for colon and rectum cancer Prostate cancer Surgical treatment for prostate cancer

854 1.141 832

Admission due to diabetes mellitus

5.066

Circulatory system diseases

30.569

Admission due to acute myocardial infarction

6.446


223

Event Admission due to hypertensive disease Congestive cardiac failure

Total 5.116 499

Admission due to cerebrovascular disease

9.667

Cerebral vascular accident

5.717

Respiratory system diseases

51.054

Chronic obstructive pulmonary disease

1.105

External cause

2.542

Surgical procedures Bariatric surgery

2.076

Tubal ligation

880

Vasectomy

644

Femur fracture (60 years old or above)

624

Arthroplasty review

80

CDI (Implantable Cardiac Defibrillator) implant

63

Pacemaker implant

416

chapter

8

Source: Products Information System – ANS / MS – Data from the 1st semester of 2012 - Collected in September 25th, 2012.


CAPITALIZATION Segment The swelling of social class C has created opportunities for the sector, which has been working to include these Brazilians who moved up the social pyramid, by offering them new products. In 2012, the Capitalization segment turned in

Raised to a prominent position in the preference

one of the best results in recent years. Over

of Brazilians — behind only the popular

the course of the year, the sector injected

savings account, according to an independent

R$ 10.6 billion into the economy in the form of

survey by Fractal Institute, of São Paulo — the

final and early redemptions and paid out the

savings bonds have been adjusted to meet

equivalent of R$ 3.5 million per working day

the new demands of society, with improved

in prizes.

communication and after sales procedures, including support from the ombudsmen, as well

Reserves reached R$ 22.5 billion, up by 13.9%

as the traditional customer care services (SAC).

in relation to the previous year, while revenue increased by 18%, to a total of R$ 16.6 billion. The

The

result was even more significant because it took

(FenaCap), has been working alongside its

place during a period that saw the international

affiliates to ensure maximum transparency

economic crisis deteriorate, the effects of which

in

were felt in the Brazilian economy.

promoting

National

consumer

Capitalization

relations.

financial

Federation

Activities

education

include initiatives

and efforts to make the characteristics of The fact is that, in addition to consuming more,

the securities, the public for whom they are

stimulated by the policies of expanding income

intended and the benefits they offer increasingly

and credit, people also created more reserves,

clear. One of the federation’s objectives is to

thereby setting up a positive outlook for

explain to society that capitalization products

the sector.


225

should not be considered investments, and that they are therefore unsuitable for those seeking short-term profitability. The effort to get closer to the consumer included the launching of the Key Points of Capitalization, a set of booklets that explain the types of products sold and their main characteristics. The publication was launched in 2012, at the 3rd Consumer Conference, which celebrated the 21st anniversary of the introduction of the Brazilian Consumer Protection Code. In another initiative, the organization overhauled its website, which now provides a comprehensive and detailed set of questions and answers to assist those seeking to understand the rules that govern the sector and the rights and obligations of the savings bond companies and consumers.

Reserves | Capitalization Bonds

22,5

19,8

em R$ million

8

2012

chapter

2011


Draws and redemptions During 2012, a total of 9.7 billion savings bonds were redeemed, for the total sum of R$ 10.6 billion. In the sweepstakes, 899.000 savings bonds worth R$ 841 million were awarded as prizes.

Payment to society

Category

Percentage

Bonds surrendered

93%

Bonds drawn

7%

Bonds surrendered and drawn Bonds Bonds surrendered Bonds drawn Total

R$ million

( % )

10.626

93 %

841

7 %

11.467

100 %


227

Favorable environment The improvement in Brazilian employment

The challenge now is to expand the policy of

and income explains, in large part, the positive

promoting wealth accumulation and stimula-

results shown by the capitalization segment in

ting the conscientious use of money, in order to

2012. The rise of a huge population contingent

create a protection mechanism and secure the

into social Class C created outstanding market

gains achieved by the emerging classes.

conditions and opportunities for the segment,

The continual and sustainable development

which has been working to include these

of Capitalization presumes the possibility of a

Brazilians who moved up the social pyramid, by

surplus in household budgets and the existence

offering them new products.

of consumers willing to create reserves for the

chapter

8

medium and long terms.


Coordination and production:

Editorial coordination: Ă‚ngela Cunha Texts and editing: Vania Mezzonato Revision: Fani Knoploch Translation: Insight Language


Coordination and graphic design