RSC#95March2024
On The Cover
Tata Gev Founder of Picnic Fam LA
Celebrating International Women's Day Renaissance Women Making Global Impact in 2024
Tyla Rihanna Maye Musk Natalia Dyer
Kat Satava Cristobal Toral
LESLY KAHN Kristy Mickelsen Meghanne Storey
Marilyn Green Anzhelika Steen Olsen
THE MET
In Honor of Women’s History Month,
M e e t Ta t a G e v, F o u n d e r o f Luxur y Picnics in SoCal, Picnic Fa m LA , a n d T& T Eve n ts By Jules Lavallee
Tata is an Armenian, with her roots in the beautiful country of Armenia.
Throughout her adult life, she developed a deep passion for organizing and coordinating events. Although her background was in law, and she spent many years working at one of the top law firms, her heart was always drawn to event planning.
Three years ago, she decided to settle in the United States after marrying her husband. During their beach visits, they often saw stunning picnic setups that sparked her imagination. “The beauty and creativity of these arrangements greatly inspired me.” “Eventually, I reached a turning point where I realized that dreaming about a career in events wasn't enough—I needed to take action. This was the start of my journey in the picnic business.”
Share your background and what led you to launch Picnic Fam LA? I worked in a production center in my hometown, specializing in law. This production center was closely connected with artists and singers.
I remember working 8-hour shifts and then attending various parties, events, music, or movie premieres, and shows almost every evening, as the production center received numerous invitations. The next day, I would return to work on documents, which I found quite tedious. During my education, I realized that law might not be the right fit for my personality, but it was too late. However, I am happy to have a law background as it is helpful in life and in communicating with customers. Within the company, I assisted in organizing different events and private parties. I loved the process and the interaction with various people.
It was during this period that I realized my true calling. When I moved to LA, I started from scratch.
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My English wasn't very good at the time, so I was unsure about what I could do. Being an independent woman, I found this challenging, but my American husband helped me improve my English.
One day, I reached a pivotal moment where I realized that simply dreaming about a career in events was not enough—I needed to take action. The first challenge was finding the perfect picnic tables and selecting a brand name that encapsulated my vision. This initial step was difficult, but it marked the beginning of my journey in the event planning industry. I decided to create a small family business; hence the name "Picnic Fam LA." "Fam" represents family, and as we are based in Los Angeles, it perfectly embodies our values and location.
What makes Picnic Fam LA so special? Tell us about the broad spectrum of events you offer.
from Santa Barbara, San Diego, and even Catalina Island, although setups there can be a bit challenging.
For me, Picnic Fam LA is like a "newborn baby." I started my picnic business with just one picnic table and one umbrella, unsure of its future. My initial investment was $1,000, and I am very proud to see how much others love my brand. Receiving compliments from our clients after a setup means the world to us. For us, it's not just about business, but also about human relations.
TikTok - Make Your Day https://www.instagram.com /p/CugNIHivnU1/
Southern California is certainly the place to have a luxury picnic on the beach. Valentine’s Day is coming up. How can you make this Valentine’s Day a day to remember for couples?
This is why many of our clients have become friends over time; one of them even invited me to their wedding in Mexico. We offer a wide range of event services, including tea parties, birthdays, kid’s parties, anniversaries, proposals, showers, gender reveals, and more. We can set up at the beach, park, backyard, or other locations. It's very easy for our clients; they just need to choose a color theme, and we do the rest. They simply show up and enjoy themselves. We often receive inquiries about whether we handle weddings, and the answer is yes. We have experience with beach weddings. In fact, I have decided to start a second project to explore interest in non-picnic style weddings and other events. This new venture is called T&T Events. We serve Southern California, but we also receive requests
To tell you the truth, whether it's a date night, a proposal, or a Valentine's date, each request is incredibly unique because we want everyone to feel special and loved. We deeply appreciate details and go above and beyond to ensure our clients are happy and have a memorable day. This Valentine's Day, we already have a special setup planned for an NFL player. We recommend booking us 2-3 weeks in advance of the event date.
Can you share a few client experiences that moved you? We once organized a proposal where she arrived blindfolded with friends. Upon removing the blindfold, she was greeted by her loved one with a ring in a "Marry Me" setup.
We also organized a wedding for a couple who decided to marry after 14 years together. The ceremony was incredibly emotional.
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On another occasion, a client requested a Queen Charlotte (Bridgerton) themed tea party. All guests dressed in Queen Charlotte-themed costumes. This was an event where even we wanted to join in and experience the Queen Charlotte (Bridgerton) themed party atmosphere.
Your tea party birthday celebrations on the beach for beautiful princesses have been adored by so many. Tell us what you enjoy the most about these events? Our tea parties are one of our most popular events; we host them for both adults and kids . We have tea sets in various colors. The tea party you saw was a birthday celebration for Sydney Morgan, an American actress, model, and makeup artist. She was celebrating her 21st birthday, and other influencers were also invited. Everyone loved and enjoyed it.
How is Picnic Fam LA a perfect solution for busy moms and dads?
My team and I take care of everything, including setup and cleanup, and we bring all the necessary items, so our clients can just enjoy themselves. We have many clients who typically don't have the time for this, and we are here to help create a memorable day for them.
What are you looking forward to in the upcoming months? Are there celebs you would like to work with?
Oh yes, I have lots of ideas, but I would prefer to keep them under wraps until realization. I would love to create something for The Kardashians, Leila Milani etc... www.PicnicFamLA.com
Instagram @picnicfam TikTok @picnicfamla T&T Events Instead, and TikTok @luxe_events_company
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March 2024 COVER STORY
Kathy Tuccaro GRAMMYS
Kiki Layne
Tyla Rihanna Natasha Lyonne
Awkwafina Jesse James Keitel
OSCARS
Bailey Bass
Lucy Hale
GETTY IMAGES
THE MET
STARS in DIOR
Anzhelika Steen Olsen
Charlize Theron
Queen Jackie A
Alexandra Daddario
Tata Gev
Christian Serratos
Barry S. Ricoma
Rachel Brosnahan
LESLY KAHN
Monica Barbaro
Marilyn Green
Natalia Dyer
Cristobal Toral
Anna Diop
Author Kristy Mickelsen,
Stephanie Hsu
Author Kat Satava,
Maye Musk
Meghanne Storey
Meghann Fahy
Demaryl D. Roberts-Singleton
Kristine Froseth
Lisa Dove Washington
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INTERNATIONAL FASHION, FILM, ENTERTAINMENT, LIFESTYLE MAGAZINE
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