Nov13 Gold Cup Report Spread

PRESIDENT'S MESSAGE The Gold Cup was a true celebration of the diverse talent and skills in our region, producing entertaining football for fans watching from all over the world and inspiring players from all of our Confederation to strive for excellence.

Our premier tournament for national teams attracted more than 500,000 spectators in 13 cities across the United States. After 25 exciting games where 12 countries from the region showcased their passion and talent, the United States collected their fifth CONCACAF Gold Cup title in front of a crowd of approximately 60,000 at a packed Soldier Field on Sunday, July 28, after winning against Panama.

The 12th edition of Gold Cup was one of the most successful tournaments in the history of this competition. Television audience figures for the cup competition accumulated in excess of 100 million people, watching live or delayed coverage. The USA recorded the highest audience figures of the four markets, generating millions of viewers from five broadcasters including Fox, Fox Soccer, Unimas, Univision and Univision Deportes.

The Gold Cup is vital to our wide-ranging plans across the region as it provides significant resources for development programs and is an excellent platform to encourage Member Associations to realize their vast potential. We extend a special thanks to all those Member Associations, officials, coaches, players, partners, media and fans for their invaluable support of the tournament.

I trust you will find value in the contents of this report as we begin to turn our thoughts to assure the success of the 2015 Gold Cup. Sincerely,

2 Jeffrey Webb President of CONCACAF

GC13 COMMITTEE 1. Sunil Gulati

United States

President

Gold Cup Chairman

2. Alfredo Hawit

Honduras

General Secretary

Gold Cup Vice Chairman

3. Gordon Derrick

Antigua and Barbuda

General Secretary

Gold Cup Member

4. Victor Montagliani Canada President Gold Cup Member 5. Canover Watson

Cayman Islands

Treasurer

Gold Cup Member

6. Eduardo Li

Costa Rica

President

Gold Cup Member

7. Luis Hernandez Cuba President Gold Cup Member 8. Jean Francisca

Curacao President Gold Cup Member

9. Cheney Joseph Grenada President Gold Cup Member 10. Horace Burrell Jamaica President Gold Cup Member 11. Maurice Victoire

Martinique

General Secretary

Gold Cup Member

12. Justino Compean Mexico President Gold Cup Member 13. Pedro Chaluja Panama President Gold Cup Member 14. Richard Groden

1.

2.

Trinidad and Tobago

3.

4.

5.

Gold Cup Member

6.

7.

3 8.

9.

10.

11.

12.

13.

14.

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EXECUTIVE SUMMARY

Overall, the 2013 Gold Cup was a very successful

For everyone involved, this edition of the Gold

all-around event, driven by the strong teamwork

Cup proved to be more challenging and at times

of

CONCACAF

frustrating due to the amount of new activities/

working together with the diverse agencies that

programs around Gold Cup. The communication

provided support all throughout the competition.

among the different departments can and

CONCACAF has reformed and grown significantly

must be more effective, and must have a

over the last twelve months, with many new

clear understanding of each other’s roles and

faces in different departments, new agencies

responsibilities, without this it was difficult to

supporting various functional areas, and the new

navigate through the event for some groups

leadership guiding the team as a whole to new

more than others. Also, it was unfortunate that

horizons. For those individuals that had worked

the participating teams had to experience some

in previous Gold Cups this was by far the best

problems caused by this lack of communication

edition. There was a noticeable improvement at

and follow through. Lastly, there were many added

the level of administration and professionalism

elements from previous editions, most of them

of all staff involved, impressive new branding

implemented late. These last minute changes

elements throughout the venues, significant

made, or new initiatives, were difficult to manage,

enhancements in TV production quality, and

however, once the competition started, all groups

overall the most organized Gold Cup to date in

came together and worked diligently towards

terms of preparation. Nevertheless, with all of the

the same objective: to deliver the best Gold Cup

positive feedback we undoubtedly have items to

imaginable for the fans, for the teams, and for

improve on which we need to carefully analyze in

CONCACAF.

all

functional

areas

within

order to prevent repetition and raise the level of this competition.

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On the positive side, the advance preparation

The following Debrief Report is a summary of 64

invested into this Gold Cup, as opposed to

debrief reports submitted by each key staff person,

previous editions, was the revolving comment

partner agency and CONCACAF Departments. It is

across all of the debrief reports. The Team

a consolidation of all the positive and negative

Workshop held in Chicago in March, the Venue

areas that were observed throughout all phases

Operations Team Workshop held in Miami in May,

of the organization of the Gold Cup. The report is

and the monthly, then weekly, staffing calls were

broken down by department and/or by supporting

all vital to the success of the Gold Cup. For many

agencies and venues, with comments received

of the CONCACAF employees and several of the

by members reported on their own department,

agencies, this was their first Gold Cup, so these

as well as feedback that others had about

groundwork trainings were extremely beneficial

departments they interacted with. This report is

to them. Looking to 2015 and beyond there are a

not meant to point out anyone or any particular

handful of improvements to be done but without

department as the best or worst, but there are

a doubt, the 2013 Gold Cup was a very successful

areas that need more attention than others and

competition which will only get better with more

received more feedback.

integration and earlier planning.

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SUCCESS STORIES • Preparation for the 2013 Gold Cup was better than previous editions. Great team workshop in Chicago and Staff Workshop in Miami giving everyone the chance to meet members of other areas involved.

• Starting venue inspections 9 months out was very beneficial to the success of the event.

• All Agency meetings were very helpful and allowed continued dialogue with the venues • Adding the extra 30 minutes in between games was well received by teams and TV, and made it easier on game operations to get second games started on time.

• CONCACAF staff appointed as Pod Managers/ Account Managers was well received by teams, thankful to work with the same person before and during the Gold Cup. The Pod Managers also acting as Assistant General Coordinators was an extra resource to the General Coordinators • The Venue Team concept worked well, having primarily the same group of staff work across different venues maintaining consistency across all venues .

• The General Coordinator Handbook and the Pod Managers Manual were excellent tools.

• The regulations improved overall, allowing more flexibility on selecting players, but could still use some work to clarify some grey areas.

• The charter flights in general worked great, with very few inconveniences.

• Quality of TV production was a huge improvement from the past.

• New media elements were great: new Gold Cup website, Gold Cup app, video footage/golden moments, live game tracking online, statistics reports, behind the scenes documentaries.

• The Interactive Gold Cup was a great innovative idea, and the stage for it could not have been better. This project has great potential and should be fully supported across departments.

• Nice to see more branding all around the stadiums but also the cities.

• A great security plan around Team Cuba accomplished that all members of the Cuban Delegation returned home, first time ever in history of Gold Cup.

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GENERAL COMMENTS AND RECOMMENDATIONS ABOUT COMPETITIONS • Need to revise 35-man roster whether it should be binding or not and the deadline • Need to review whether we should allow any changes to be made to the 23-man roster and a deadline. As well as to make injury changes to 23man roster after the teams’ first games, especially if we don’t continue with the 4 player exchange clause after group stage • 4 Player Exchange - a very positive addition with very little down side for the competition. Accepted in this case due to player release issues and one we should apply to 2017 Edition, but not the 2015 edition • Need to add to regulations that CONCACAF shall release rosters first to the general public

• Need to review whether we book air travel for teams or simply give them a travel grant • We should consider fines for late submission on paper work; need to emphasize more discipline • Need to add a clause about players getting replaced from the start list before kickoff after an injury during warm-ups. This created a lot of confusion in one match and we should clarify the procedure • Should add a clause about blood on the uniforms • Need to add a clause for teams to autograph balls and jerseys for CONCACAF to use for promotion of the Gold Cup; it’s not professional for CONCACAF staff to ask for these items during the competition

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• Reconsider if teams playing in the first round

• Careful consideration should be given to how

together should play each other again before the

many officials are appointed for the Gold Cup, as

final

it made it very difficult to find adequate seating

• Should the numbers on jerseys only be from 1-23,

areas for the larger delegation we had. We also

if the 35 roster is non-binding, or just 1-35

need more and better suites

• The Observer program should have a dedicated

• The concept of an Event HQ (either at a hotel

staff member to look after them at all times,

or CONCACAF office) was a positive initiative.

should be more organized

However, key personnel should be concentrated

• There should be an application process and

in one place to ensure that time is not wasted

deadline to better focus and direct observers to

in dealing with on-going issues and immediate

get the most out of the program and to ensure

actions can be decided upon. Otherwise, A daily

CONCACAF’s investment

call between key operators and HQ is something

• The Observers for Gold Cup should attend other

we should do

CONCACAF events prior to Gold Cup

• CONCACAF needs to have stricter guidelines

• Need to assign a CONCACAF official to deal with

as to what teams are allowed to do with regards

all doping control needs prior to the competition

to playing friendlies in the same venues as they

and the Doping Control officer should attend the

will play in the Gold Cup. Perhaps a 3 week buffer

workshops

period whereas a team that will play in Gold Cup

• There were many new match commissioners

cannot play in a friendly in a venue that will host a

appointed that had little to no experience in their

Gold Cup game

role

• The team uniform guidelines and requirements

• Communication

of

Match

Commissioner

need to be included in the regulations

assignments per game should be done by

• Fines should be imposed for late submission of

Competitions HQ directly with the Match

the team forms

Commissioners at least two days in advance • CONCACAF should make all match forms available electronically to all match officials • TSG, MC, DC, observers need a staff/liaison to be with them upon arrival at venues and assist them throughout the competition; need to clarify F&B at stadiums and per diems

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GENERAL COMMENTS ABOUT REFEREE MATTERS

GENERAL COMMENTS ABOUT TECHNICAL STUDY GROUP (TSG):

• CONCACAF Elite Referee Course needs to be

• Proper accommodations need to be set and

better incorporated into the Gold Cup.

communicated throughout well in advanced for

• Venue Managers should be in greater contact

each venue.

with the Referee Department during the planning

• TSG will be better integrated into the planning

phase.

phase for future editions.

• Lead Referee Instructors need to be identified and incorporated in the planning phase: Summit, Workshop, etc.

• Referees and Officials should be provided with all meals, eliminating the need for meal per diems.

• Wire transfers continued to be an issue.

CONCACAF must look into alternatives to simplify this procedure.

• With the foreseeable termination of the CONCACAF New York studios, CONCACAF will need to find a suitable location for the two FIFA Referee representatives.

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GENERAL COMMENTS ABOUT OPERATIONS • To have consistency across all venues, CONCACAF

was very successful and a good initiative but we

should request the use of standardized equipment

must make appointments earlier and include all

for all venues, such as using the same team/

key departments in this concept

referee benches, goals, nets, corner flags, etc

• A Replay in stadium Policy needs to be developed,

• Goldcup.org email address was a great idea but

whether in a video or presentation form

should be implemented much sooner and the

• All PA announcers need to be screened ahead

webmail portal was bulky and inefficient

of match day to evaluate quality and bilingual

• The blackberries should be pre-programed with

capabilities. PA announcers must attend MD-2 or

all phone numbers/profiles before distributing

MD-3 staff meetings and MD-1 rehearsals

them

• There needs to be more match day radios, at

• Event contact lists should have photos of

least 30 per venue

everyone and be completed much earlier

• Need

• Adding last minute elements to the pre-

management, thunder and lightning, detailed

game ceremonies should be avoided. Pre-game

security plans, pitch invasions management, and

ceremonies are rehearsed on MD-1 and making

other emergency scenarios including anti-racism

changes or adding presentations to politicians

and discrimination

or adding kids to player escorts on game day

• All General Coordinators should enforce the daily

jeopardizes the execution of the ceremony

staff meetings at hotels including representatives

• The photo boards were never discussed with

from transport, protocol, POD managers, media,

game operations, and should be reconsidered

public relations, sponsorships, others

• TGI at were very helpful but had too much on

• Stadium field width’s was much better overall

their plate with all the new elements introduced

than in 2011, but we can still improve this

for this Gold Cup: ball stand, entrance tunnel,

• Going forward, it is suggested that a referee

photo boards, and UNAIDS boards

instructor and the VPO attend the Team Arrival

• Ticketing- there should be a department assigned

Meetings and have brief meetings with the teams

just to manage tickets, suites, and hospitality

on their respective areas

• The newly implemented Venue Team Concept

to

formalize

protocol

for

crisis

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GENERAL COMMENTS ABOUT STADIUMS • Jeld-Wen Field- Portland

• Sports Authority Field at Mile High- Denver

o Practice times was difficult to plan for as we

o CONCACAF or SUM needs to further designate

didn’t get a schedule until 1-2 days before the

roles of each agency: Rapids, SUM, etc. It felt like

event.

the Rapids were unclear on a few things leading

o No CONCACAF Staff on-site when many

into event.

questions needed to be directed towards

o VM was great to work with but there were several

CONCACAF.

items we had discussed that we had to re-hash

o Different information from GC and VM, they were

before the event; I think he was just stretched too

not on the same page which caused confusion

thin.

with our staff. We had to repeat and give out the

o Lack of communication on who was running

same information multiple times because not all

point for the in-game presentation and big screen

CONCACAF staff were given details prior to their

tv production; a handful of folks that we met on

arrival.

the initial meetings weren’t part of market team.

o We needed a better understanding and more

o The stadium turned into a warehouse and

advanced notice of the credentialing system.

distribution point for housing posters/flyers, which we were happy to do, but was not expecting that role.

• AT&T Stadium- Dallas o Concerned

about

the

teams’

satisfaction

o Having one master checklist that the group

regarding the condition of the pitch.

can share with amongst each other would be

o Our team received an inventoried donated

beneficial and more time with the GC and VM to

beverage product without prior notice.

cross references our checklists.

o On MD-1 and MD we were receiving last minute calls to move the product while we were also

• Century Link Field- Seattle

preparing the stadium for the event; Ideally this

o Very small window to sell tickets- we had last

would take place 10 days prior to the match.

minute notice that we were able to sell these

o Confusion with Futbol Fiesta as we did not

as group tickets and with more notice we would

receive information until a week prior to load-in.

have been able to loop these ticket offers in with

o To improve, the stadium will clarify the usage of

Sounders offers and had more success.

suites, including the Owner’s Suite in the contract

o There was a lack of knowledge within our fan

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base about this event. o We successfully built relationships with Mexican

VENUE MANAGERS

store owners for future events.

• Lack of communication with Referee group

o We could be more help with ticket sales if SUM

and Venue managers at many venues to confirm

consulted us about the market.

water/Gatorade requests; this caused problems when their schedule changed.

• Rentschler Field- Hartford

• Venue Managers had difficulties dealing with

o There could have been a better job of co-

Protocol especially when they were requesting

promoting the event using our marketing strengths

police escorts the day before the match which was

We were not aware on match day that we were

very difficult.

responsible for putting up additional signage; we

• We need to create a hierarchy for MD-2 until

need to know ahead of time to help facilitate.

kick-off on who is the final decision maker as

o We will look into power redundancy for the lights

some Venue Managers had had GC and AGC’s

and building.

contradicting each other and AGC v AGC as well

o CONCACAF needs to improve on management of

• The lack of coolers across the 13 cities was an

team vehicles, organization of suite assignments,

issue and messy. All sorts of colors, types, brands

VIPS not having the proper credentialing.

(covered with tape). It would be more consistent and improve the look if all were the same.

• Most cities used 3 practice facilities, which we should plan better and not contract fields that were not used as the charges are high for these fields.

• The addition of a contract manager was great help for the Venue Managers.

• CONCACAF should consider using its own staff as Venue Managers in future editions if it wants to have more control of the operations

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GENERAL COMMENTS ABOUT BROADCAST

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• From a Broadcast point of view, the early

differences

selection on venues was a huge help for planning

• more information flow between HB and

• All information going to broadcast networks

operations team of concacaf

need to be funneled through one point

• plan for next GC to have television coverage of

• TV production was not consulted on important

teams’ trainings

maters i.e. 3D rugs for field- company making rugs

• A representative from the TV production team

did not consult with production directly regarding

should be in venue by MD-3 to attend the last all

camera positions and was not aware that in some

agency meeting with the venue team

stadiums we had moved our camera positions

• The CONCACAF production team should consider

enhance production

having three crews of production teams traveling

• Best crews/teams for production since the World

around the venues, to reduce the risks, and to

Cup which resulted in world class production

have production crew in venues earlier than MD-2

• There needs to be full integration between

• CONCACAF should include in the regulations

production and web production to increase

that the host broadcast should have access to the

uniformity and control of product. Two separate

team locker rooms before the teams arrive to the

departments causes duplication of effort and

stadium.

GENERAL COMMENTS AND RECOMMENDATIONS ABOUT MEDIA • Media should not receive “all venues” credentials

active and involved with assisting VPO on MD-1

(except right holders). They should select which

and MD. It seemed they were being pulled away

venue they will attend during the application

from Media Ops to cover other demands

process

• Need more clarity on the role of the Broadcast

• An idea would be to issued secondary access

Liaison BLO vs. the role of the VPO

devices to the Media, SADs, to give them access to

• The VPOs should attend the Team Arrival

the venues with all access credentails

Meetings going forward, as media’s section during

• Need to create a centralized formal system for

the Match Coordination Meetings was too long

seat reservations/ticketing for press box

• The stats portal was a bit challenging being off-

• Need to reconsider if Coach press conference on

site. The communication between the stadium

MD-1 should take place before training or after

and stat crew should have begun well in advance

training to facilitate things for the media

to game day

• Data Factory- stats crew had issues with them

• Some VPOs were busy working on MLS All-Star

and Data Factory said they would consider the

Game, which caused disorganization

solutions, they never made any changes; the

• Directional signage needs to be much bigger

program is also in Spanish not English

• Need

• Game notes were not delivered until game day;

between tv, media, and competitions concerning

unacceptable during knock out round

operational issues such as half-time and full-time

• Game notes should also be shared with the host

interviews, filming in the locker rooms before

broadcaster and rights holders

team arrival, etc

• Lineups to VIP suites need to be better

• For flash interviews, it is suggested that a

coordinated with a representative from protocol

secondary location be identified in each venue for

• Media gifts were very well received and a trophy

doing interviews in rainy conditions

coordinator was key on publicity front • CONCACAF Press Ops needs to be more present,

clearer

guidelines

pre-tournament

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GENERAL COMMENTS ABOUT MARKETING • Considering Traffic did not have a lot of time to

should be considered to raise awareness and

sell the GC, they worked hard; however should they

promote the event. Also consider co-funding with

pursue GC ’15 they need to hire more staff and be

the cities to promote the destination

more organized

• We need a to set a cutoff date to make activation

• Partnership marketing needs to be more involved

go smoother as there were too many last minute

in the coordination among the video producer, PA

deals being done and created a lot of confusion,

announcer, and cameraman to be able to pull off

especially with local sponsors

all the expectations of the sponsors

• Field boards- we had to angle field boards in

• Suggest that a sponsor representative participate

venues because there were too many. This became

directly in the jumbotron rehearsals together with

a problem when field boards were invading the

Traffic on MD-1 which could protect Traffic and

warm-up space for substitute players

CONCACAF when execution fails

• Mstyle should be included from the early stages

• PM needs to designate an internal member of its

of planning and site inspections. M Style will

team to centralize artwork and pre-approvals

also provide a dedicated creative hub and FTP for

• Traffic wants to participate in stadium décor and

all parties and stakeholders for access to brand

sponsor exposure process, hotel & transportation

assets, as well as a single destination for all

branding, and engage in planning meetings with

approvals on creative and brand elements.

future hospitality vendor to negotiate trade

• Need to add pre-game and halt time concerts at

and sponsorship investment with air, hotel, and

each game

transportation partners prior to negotiating

• CONCACAF needs to have a dedicated trophy

exclusive service agreements

tour person or even agency that can protect the

• Activation areas need to be strategically selected

overall image of the trophy and how it is used in

based on fan traffic flow

different events across the markets

• The presence of out-of-home media in key areas such as airports, major transportation modes, and key transportation arteries and near venues

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GENERAL COMMENTS ABOUT TRAFFIC' • For Traffic, it would have been helpful to

• Traffic observed questionable marketing support

have a clearer understanding of CONCACAF’s

in key cities with large venues. The perception was

negotiations with each venue so they could

that the advertising and promotional campaign

contractually commit to important elements for

investments were insignificant or non-existent.

sponsors like field appearances, player escorts, ball kids • Traffic was not prepared to review the Certificate of Insurance forms that were required to complete the Activation Forms so time was spent to review before sending to CONCACAF for approval • Traffic feels they could have managed tickets and hospitality suites if the allocation could have been given a month in advance taking the pressure off CONCACAF.

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GENERAL COMMENTS ABOUT TRANSPORTATION / ACCOMODATION

private meal and meeting room that is adequate.

• Gameday was great to work with, were always

staff who then had to deal with the team

willing to help and solve issues and transport

complaints

hardly failed, considering how late they joined

• Teams didn’t find out about their hotel until very

the program. We need to be more precise with

late; extra rooms were an issue to request; Cartan

our staff and officials and outline what’s allowed

took decisions before the tournament without

regarding cars, buses, to avoid confusion

asking teams

• Transportation managers need to make sure

• Cartan needed to arrive to hotels prior to teams

drivers learn the routes to stadiums and training

to iron out all meal/meeting arrangements

fields

• Flights of MC, DC, TSG, Observers, Referees took

• Credentials should be given to bus drivers,

3 weeks to book when list is submitted in advance

equipment drivers, because they had issues

• Cartan did not include a block of rooms for SUM

entering

staff working Gold Cup, such as Venue Managers,

• Working staff from agencies should take taxis to

Press officer, or the Traffic team and Sponsors

hotel instead of private car service

• There was very little branding at hotels, which

• All hotels need to have the matches available on

was under everyone’s impression that Cartan was

their televisions.

responsible for, and received branding from Mstyle

Some teams were presented with insulting meals and meeting rooms • Cartan had multiple issues with bookings hotel rooms, meeting rooms, lunch rooms and information was very late in coming to CONCACAF

in advance

CARTAN

• The office space chosen at each hotel was shared

• Cartan was not up to the task in terms of hotel

among many departments, which was not efficient

bookings which made operations very difficult

• HQ hotels should not be picked in large hotels

• They seemed disorganized and they were not

near convention centers, too much going on

prepared for the amount of work required for this

• The breakfast fixed amount needs to be

event

reconsidered

• Guidelines were given to Cartan very early on that teams should not be in same hotel and that teams must be on a single floor, must have their own

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BYROM • Byrom could have assisted more at the stadium

• Protocol in the hotels should have been Byrom’s

in both protocol and hospitality fields

exclusive responsibility

• Some properties chosen were due to the fact that

• Byrom did not have access to hotel contracts

there were no other options available because of

so were not able to foresee issues that were

the contracting decision took place only 5 months

encountered

(Feb 2013) prior to the start of the GC • Inspections should be done between 2 years in advance allowing enough time to negotiate rates • In some specific cases with hotels, information was not complete and therefore Byrom had to improvise and find alternative solutions for situations that could have been avoided • TPS data entry for participants should not be

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the sole responsibility of the accommodation department; this should be a shared responsibility between every department as it will speed the data entry process

CHARTERS • Charters worked great, Miami Air was better than Allegiant Air, who had mostly old planes • Miami Air needs to clarify the of departure/ check-in time to ensure this is a smooth process • CONCACAF must send a letter to TSA to request that use of Gold Cup credentials instead of government issued ID to board the plane as it delayed the process several times • Cartan did a good job with the Agreement with Miami Air but needed to understand when to allow CONCACAF to handle it. Did not investigate Allegiant Air well and were not up to the level of Miami Air in key cities with large venues. The perception was that the advertising and promotional campaign investments were insignificant or non-existent.

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GENERAL COMMENTS ABOUT PROTOCOL • Protocol was one of the weakest groups of the

of these persons well ahead of time.

Gold Cup, but considering how late protocol was

• Would be a great idea to create a profile on each

organized, with Morevents joining as late as May,

ExCo member i.e. likes, dislikes, family member

things went ok

names, primary language, allergies, favorite food,

• The invitation process to VIP events, party, etc

doesn’t like to share cars, etc;

should have been completed much earlier and

• Welcome letters, hotel check in, departure letters

could also be distributed and confirmed via an

need to be prepared much more in advance

online process

• Protocol staff needed more TPS Training. They

• There were multiple lists of VIPs being sent

did not care to use TPS and relied on Byrom and

around, which caused confusion and duplication

Adriana

of efforts

• The VIPS that were on charters were not noted in

• Morevents assisting with airport pickups caused

TPS so it created confusion

confusion of who was ultimately responsible

• Establish budgets ahead of time for F&B in each

• There were multiple working officials that were

city for VIPS to maintain a consistent product

also VIPS- all agencies need to know the treatment

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AREAS FOR IMPROVEMENT • Hotels for the teams were poorly selected and

• The Observer program was not organized properly

were not prepared to meet their needs

and many observers were appointed late

• Travel agency need to improve in terms of hotel

• The Technical Study Group as well as Disciplinary

bookings which made operations difficult, did not

Committee and other appointed officials were a

inform CONCACAF of the issues until it was too

problem in more than one venue, making many

late and the teams got frustrated and upset

demands and setting high expectations

• Transportation was very efficient but also very

• The Gold Cup Regulations, although improved,

confusing as to who (internal staff, vips, guest,

created a lot of confusion at the start of the

etc..) was entitled to have transportation; some

competition with the binding vs. non-binding

venues had cars while others had minivans and

rosters

even 50 passenger buses

• Some General Coordinators were more experienced

• The training fields were not all up to the standards

than others. Time permitting, would be a good idea

for an international competition

to have prospective GC’s travel to other CONCACAF

• There was poor communication among different

matches (CCL, U-20, U-17) to gain experience in

functional groups and agencies, creating extra

CONCACAF events, this way Gold Cup is not their

work for others and frustration among the group

first event

• Unclear roles and responsibilities among several

• Pre-game protocol was messy at times due to

groups

new elements added late and different from past

• CONCACAF’s Protocol department was difficult

editions without much consideration given to

to work with, did not share information and

starting games on time for broadcasters

created confusion at many of the stadiums

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FUTURE PLANNING AND PREPARATION: • Planning for the 2015 Gold Cup should start even

security plans for each venue and a detailed Gold

earlier, September or October of 2013

Cup specific security plan should be mandatory

• Ideally, all venues for the 2015 Gold Cup should be

as part of the venue selection process. We should

selected by no later than september 2014

consider the appointment of a security officers

• The stadiums’ selection criteria was largely left

per each venue and use highly experienced FIFA

to SUM. CONCACAF should lead this process and

Security Officers from our region

include cities, states, sports commission etc.. as

• Security for teams such as Cuba should be

part of the bidding process

planned early on and involve the security officer in

• Active participation of the Host City in our events

the planning process and hotel selection process

should be a requirement in the Venues selection

• The Team Workshop perhaps was too early being

• Careful consideration must be given to other

four months to the start of the competition as

events taking place in the venue, including in the

many teams forgot most of the points. Ideally it

negotiations that no other event can take place at

should be held three weeks before teams have to

least three weeks before the Gold Cup games. We

submit all the forms, or 8 weeks from start of the

had some close calls with the concert in Chicago

tournament

and the football/lacrosse line in Denver

• The Venue Team Workshop for the staff needs

• CONCACAF should select venues with natural

to be more dynamic and have more breakout

grass for all quarterfinals, semifinals and final

sessions to discuss real scenarios and solutions, as

games, or ensure that the best vendor possible is

opposed to just presentations. It would be a good

used for grass installation

idea to hold this workshop at one of the selected

• During the venue selection process, CONCACAF

stadiums and have real “what if” situations and

has to be clear with all venues on the requirements

solutions

for pitch cutting patterns as not all venues

• There should be two workshops, one 2-3 months

respected the policy in 2013

before the Gold Cup and the last one closer to the

• SUM and the ticket sales perspective should

start of the Gold Cup, once most of the information

remain a key factor in developing the venue

is confirmed. All hotels and trainings fields must

selection

be confirmed before the final workshop

• CONCACAF needs to be more involved in the

• The TLOs should be part of the workshops, so their selection should be done earlier

35

36

• The All Agency meetings were great, however, the

were towards NFL venues

GCs, VMs and representatives from all other areas

• For the 2015 Gold Cup planning phase, CONCACAF

need to attend, including partnership marketing,

President and General Secretary should meet

media, broadcast, accommodations and protocol

directly with the venues to get a feeling for their

• The training fields need to be inspected during

committmenet to Gold Cup

the venue site inspections and not leave it to SUM

• During the RFP process, CONCACAF should

to decide. The fields were decided very late and

provide content to the bidding venues, with video

left no time to inspect them, some were bad

clips, information on previous editions, to raise

• Team hotels should be picked after the training

their awareness of the Gold Cup

fields to assure distances are kept as short as

• For

possible

involvemement from local government and have

• CONCACAF should have a staff member

them be acting as LOC as opposed to SUM acting as

dedicated to hotels during the planning phase and

the LOC, as this will ensure greater committement

competition

from local authorities

• The account managers and an accommodations

• CONCACAF should appoint a local project

representative should go visit all hotels together

manager or marketing manager in each venue a

with a representative from their teams, at least six

year or six months before the Gold Cup to oversee

weeks before the Gold Cup or after the

all preparations for the Gold Cup

2015,

CONCACAF

should

get

more

• A timeline needs to be created for the planning process of the 2015 Gold Cup, with dates for meetings • Develop a budget to any major spending, which should be a key part of the early planning stages • All General Coordinator checklists need to be revised and improved • CONCACAF needs to make sure that all venues selected for the 2015 Gold Cup truly value the Gold Cup as a major event, and not just a regular one off game on their calendar • During the planning phase of the 2013 Gold Cup, SUM was not as critical towards MLS venues regarding their contractual obligations as they

37

38

CONCACAF GOLD CUP 2013: DATA POINTS GENERAL Matches 25 Venues 13 Teams Participating

12

Tickets Sold

432,660

Fans in Attendance

511,524

Average Fans in Attendance

39,348 MATCH STATISTICS

Goals 67 Shots on Goal

574

Assists 44 Passes

13,114

Corner Kicks

231

Penalties 10 Referee Matters Referee Delegation Size

55

Referres and Assistant Refs

30

Referees In-Training

9

Referees retained for quarterfinals and semifinals

21

Referees retained for Finals

5

# of Nations Referees Were From

12

Hours Spent Training on the Field during Gold Cup

66

Hours spent in post-game debrief sessions

82

Game Clips Prepared and reviewed during debrief sessions

226

Total Yellow Cards

71

Total Red Cards

3 TRANSPORT & ACCOMODATIONS

Total Miles Traveled (Charters)

20,124.95

Total Passengers on All Flights (Charters)

1,753

Total Flights (Charters)

20

Total # of Hotels

76

Room nights

10860

Rooms (Peak night)

630

Guests 920 Flights (including Team)

3199

39

40

MEDIA & BROADCAST Total Air Segments

446

Total Crew

719

Total Uplinks

27

Total Satellite Hours

293.5

Total Media Accreditation Requests

1748

Total Credentials Approved

2368

Total Media Outlets That Covered the Gold Cup

980

# of Counties Media Members Came From

30

Total # of Photographers

534

Total # of Broadcasters

25

Univision Viewership GC13 Final

2,102,000

FOX Viewership GC13 Final

2,358,000

Total National Viewership of GC13 Final

4,460,000

Total Viewers Reached by Univision 18,000,000 PARTNERSHIP MARKETING Total Sponsorship Partners

9

Total Activation Area (sq. ft)

234,260

:15 PA Announcements Read

754

(3:14:00) :30 Sponsor Video Spots Played

650

(5:41:00) Player Escort Kids/Ball Kids/ Flag Kids 286/156/182 Official Gold Cup 2013 Programs

57,100

Suites used

147

Bottles of Water Consumed

35,184

WEB & SOCIAL MEDIA YouTube views

1,100,000

Minutes Watched on YouTube

1,800,000

YouTube Subscriber Growth

51%

Visits to CONCACAF.com

3,500,000

Unique Daily Visits to CONCACAF.com

1,600,000

CONCACAF.com Page Views

8,200,000

41

Return visits to CONCACAF.com

52%

CONCACAF.com Promotion Impressions

10,319,540

Twitter Followes

50,000

#CONCACAF Twitter Mentiosn

56,436

#COPAORO/GOLDCUP Twitter Mentions

40,903

Gold Cup Mobile App Downloads

21,600

Increase in Likes on Facebook

65%

Increase Engagement Rate on Facebook

45%

STAFF/ACCREDITATIONS CONCACAF Assistant General Coordinator

6

CONCACAF Assistant Referee

19

CONCACAF Executive

2

CONCACAF Guest

42

CONCACAF Official

6

CONCACAF Staff

104

CONCACAF Disciplinary Committee Member

11

CONCACAF Doping Control Staff

27

CONCACAF Executive Committee

14

CONCACAF General Coordinator

6

CONCACAF General Secretary

7

CONCACAF Gold Cup Committee

1

CONCACAF Match Commissioner

17

CONCACAF Observer

20

CONCACAF POD Manager

6

CONCACAF Referee

47

CONCACAF Referee Assessor

6

CONCACAF Referee Instructor

7

CONCACAF Referee Liaison

16

CONCACAF TLO

15

CONCACAF TSG

8

Cameraman 106

42

Engineer 9 Photographer 517 Producer 99 Videographer 71

Writer/Reporter 867 Host Broadcast

243

Radio Personnel

26

TV Personnel

624

Sponsor Activation Staff

260

Sponsor Staff

86

Assistant Venue Manager

14

Assistant Venue Press Officer

3

Broadcast Liaison

6

Day of Game Volunteer

116

Doctor/Medical Staff

22

Game Production

93

Local Team Liaison

42

MLS Team Staff

93

Photo Marshal

58

Press Box Staff

105

Protocol Staff

6

Security 77 Service Provider

324

Stretcher Crew

132

SUM/MLS Guest

10

SUM/MLS Official

49

Transportation Staff

2

Venue Manager

15

Venue Press Officer

5

Venue Staff

743

Volunteer Manager

10

Team Administrative Team Staff

66

Team Coach

68

Team Head of Delegation

11

Team Medical Staff

74

Player 427 Team President

7

Team Press Officer

14

TOTAL ACCREDITATIONS

5887 MISCELLANEOUS

Total Mariachis at Rose Bowl

566

Total Fans in Attendance for CIGC13 Final

81,410

43

ANNEXES GOLD CUP 2013 SCHEDULE GROUP A MEXICO

DATE

DAY OF WEEK

VENUE

LOCAL KO TIME

TEAM A

TEAM B

SUNDAY

PASADENA, CA ROSE BOWL

2:30 PT

5:30 ET

CANADA

vs

5:00 PT

8:00 ET

MEXICO

vs

PANAMA

MONDAY

HARRISON, NJ RED BULL ARENA

7:00 ET

7:00 ET

EL SALVADOR

vs

TRINIDAD & TOBAGO

9:30 ET

9:30 ET

HAITI

vs

HONDURAS

PORTLAND, OR JELD-WEN FIELD

5:30 PT

8:30 ET

COSTA RICA

vs

CUBA

8:00 PT

11:00 ET

BELIZE

vs

USA

5:30 PT

8:30 ET

PANAMA

vs

MARTINIQUE

8:00 PT

11:00 ET

MEXICO

vs

CANADA

7:00 ET

7:00 ET

TRINIDAD & TOBAGO

vs

HAITI

9:30 ET

9:30 ET

HONDURAS

vs

EL SALVADOR

GROUP STAGE JULY 7

PANAMA JULY 8 CANADA JULY 9

TUESDAY

MARTINIQUE GROUP B

EST KO TIME

JULY 11

THURSDAY

SEATTLE, WA CENTURYLINK FIELD

MARTINIQUE

HONDURAS

JULY 12

FRIDAY

MIAMI, FL SUN LIFE STADIUM

EL SALVADOR

JULY 13

SATURDAY

SALT LAKE CITY, UT RIO TINTO STADIUM

1:30 MT

3:30 ET

USA

vs

CUBA

4:00 MT

6:00 ET

COSTA RICA

vs

BELIZE

TRINIDAD & TOBAGO

JULY 14

SUNDAY

DENVER, CO SPORTS AUTHORITY FIELD

1:30 MT

3:30 ET

PANAMA

vs

CANADA

4:00 MT

6:00 ET

MARTINIQUE

vs

MEXICO

6:00 CT

7:00 ET

EL SALVADOR

vs

HAITI

8:30 CT

9:30 ET

HONDURAS

vs

TRINIDAD & TOBAGO

HAITI GROUP C USA

JULY 15

MONDAY

HOUSTON, TX BBVA COMPASS STADIUM

JULY 16

TUESDAY

HARTFORD, CT RENTSCHLER FIELD

5:30 ET

5:30 ET

CUBA

vs

BELIZE

8:00 ET

8:00 ET

USA

vs

COSTA RICA

3:00 ET

3:00 ET

A2*

vs

B2*

6:00 ET

6:00 ET

A1*

vs

B3/C3*

QUARTERFINALS

COSTA RICA

JULY 20

SATURDAY

ATLANTA, GA GEORGIA DOME

BELIZE

JULY 21

SUNDAY

BALTIMORE, MD M&T BANK STADIUM

4:00 ET

4:00 ET

B1*

vs

C2*

7:00 ET

7:00 ET

C1*

vs

A3/B3*

WEDNESDAY

ARLINGTON, TX COWBOYS STADIUM

6:00 CT

7:00 ET

QF4*

vs

QF3*

9:00 CT

10:00 ET

QF2*

vs

QF1*

SUNDAY

CHICAGO, IL SOLDIER FIELD

3:00 CT

4:00 ET

WINNER SF1

vs

WINNER SF2

CUBA

SEMIFINALS 7/24 FINALS 7/28

44

GOLD CUP 2013 MAP

45

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