180degrees 2012

Page 27

What typically comes to mind when you think of an Inn? Perhaps a place where your grandparents enjoyed getting away to. Not the case at the Stone Mill Inn. Combining a modern interior design with old world charm, the Stone Mill Inn is Niagara’s newest luxurious Inn, Resort and Spa. 180’s Task: Dispel those unfavorable myths and get customers to book rooms. Enter the new tagline “Redefining the Inn.” Using new photography of the breathtaking Inn, we developed a visually impactful website that conveyed its character and modern comforts. Print ads with the same messaging drew interested customers to experience the inn for themselves. www.stonemillinn.ca

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