Royal Connaught App Attack A Hamilton Icon Evolves
The Winter Festival of Lights digital app
Flat Rock Cellars Off the Vine Video
TABLE OF CONTENTS Thoughts of Luc Courtois
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Both Sides Of The Brain - Brock
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App Attack - The CAA Winter Festival Of Lights Digital App
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Editor Jim Kalogerakos jimk@do180.com
Creating A Brand - Saint Cosmetics
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Shinning New Light Into Laurel View Homes
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Editorial Assistant Lisa deSousa lisa@do180.com
Smart Rebranding - Dell Smart Home Solutions
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A Royal Make-Over - Royal Pine Homes
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Production Manager Dyna Teal dyna@do180.com
2 Minutes For Roughing - Gale Centre
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A Hamilton Icon Evolves - Royal Connaught
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Creative Supervisor Rob Mather
Selling Niagara - Pan Am
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Cameras Rolling Action! - Video Production
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Marketing Perfection Takes Teamwork - Stanpac
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ISSUE 9 Publisher/Editorial Director Luc Courtois luc@do180.com
Graphic Designer Oli Altuna Contributing Writers Luc Courtois Jim Kalogerakos Lisa deSousa Dyna Teal Director of Photography Michal Pasco Published by 180 Marketing 330 Vansickle Road, Unit #10 St Catharines, ON L2S 0B4 T. 905.687.3371 F. 905.687.9224 www.do180.com Please direct questions, ideas or concerns to info@do180.com
Fun Fashion Reel - Before+Again 22 We Pay You! - Niagara Peninsula Energy
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Winery Video Series - Flat Rock Cellars
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180 Gives Back - McNally House
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Redefining The Inn - Stone Mill Inn
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THOUGHTS FROM
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when a new breath of life is pumped into your organization it can mean reviving a great team, the same applies with your marketing.
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W E L L W E F I N A L LY D I D I T ! W E ’ V E M O V E D ! It was a decision we struggled with, on and off, for
Our moving experience ties in so well with what we do
three years. No one likes to move. Heck, most people
for our clients. Many don’t want to change their current
don’t like change, no matter if it’s necessary. We could
marketing strategy or messaging, but after a while it
have stayed with what we had. It wasn’t that bad
becomes stale. Change is necessary. Over time, staff
really. I mean why move? It’s expensive, inconvenient
becomes less motivated, and customers don’t have a
and a lot of hard work.
reason to listen or believe in you anymore. When a new breath of life is pumped into your organization, it can
Looking back on the move now, I have to think “what was
mean reviving a great team. The same applies with your
the big deal?” I mean aside from the sometimes painful
marketing. Recharging your marketing efforts can instill
hours of packing sorting, purging, selecting new service
new life into your brand, and ultimately into your sales.
providers, and overseeing the movers and painters, no
Sure it costs money, but if it’s done right, you should see
big deal. It was easy! No, it wasn’t. It was a lot of work,
a difference, almost immediately. Like I did.
but here’s where it gets interesting. It’s been great for our company and most importantly our team. I mean everyone is more motivated and energized than ever before. The new space seems to have given our team a new perspective on what we can deliver to our clients. It has inspired new ideas, new ways of thinking, and a renewed sense of confidence in what we do here.
3
4
Brock is a place where left and right-brain thinking come together. Students develop rational and analytical thinking in concert with their emotional and creative sides.
Working together with Brock’s marketing team, 180 was busy researching, brainstorming (pardon the pun), conceptualizing and creating unique composites to portray the multi-faceted quality of each Brock Graduate or Professor featured.
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APP ATTACK
The CAA Winter Festival of Lights Digital App In early 2012 we approached Dino Fazio, General Manager at the CAA Winter Festival of Lights with the idea of publishing a special edition iPad publication commemorating the 30th anniversary of the Festival. He simply said, “I love it. Do it!” So what’s in the publication? Lots. Every single page includes fun interactive content. From photo galleries, slideshows, videos and more. You can tap, swipe, pinch, zoom and scroll to experience and learn about the Festival in countless ways. We cover the opening ceremonies, the spectacular illuminations, fireworks, concert listings, events and much, much more. This app is the perfect way to spend time with your kids and plan your visit to the festival.
See, watch, hear and touch it all for yourself. Download it at the AppStore.
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CREATING A BRAND
180 unveils Saint Cosmetics, with a logo design, a provocative slogan, and a teaser video campaign which sparks intrigue and inspires action. Saint Cosmetics appeals to the naughty & nice in all women. The 180 team is branding Saint Cosmetics to be a playful and sensual organic cosmetic line, with a distinct personality to be enjoyed by all women.
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Magazine Ad by 180 Marketing
CLEAN, BRILLIANT, BODY, DEPTH, POWERFUL, ELEGANT. Like your wine, your package tells a story about quality. A distinctive and exciting package expresses the excellence of your product well before your customers enjoy the first sip. Stanpac’s decorated bottles create the ultimate eye-catching package that will give your product instant visibility. So when the vineyards have been harvested and it’s time to reap the rewards of your accomplishments, let Stanpac package your perfection.
LET US TATTOO IT. For more information, contact Cam Simmons 905-957-3326 ext. 2243, cams@stanpacnet.com
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SH I N I NG
NEW LIGHT INTO LAUREL
VIEW HOMES
180 approached Laurel View Homes, a well-respected and reputable builder, with a strategy to help them increase sales. We knew we could help pre-sell their homes to potential buyers, long before they visit the sales centre, with new photography and a new website, and that’s just what we did. The web design integrates the stunning new photos of their beautiful, master-crafted model homes. The site is fully responsive and accessible on all smart phones and devices.
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The result? A visually impactful website that fits the company’s image and is poised to be its biggest Sales Rep!
When builders and homeowners with extra pocket-change want to pimp out their multi-million dollar cribs, Dell Smart Home Solutions is their first call. From home automation, lighting solutions, whole home music, to outdoor entertainment, Dell delivers. Our job was to pimp out their brand with a new logo, stunning photography of executive homes and, coming soon, a new website and showpiece magazine. Stay tuned.
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A ROYAL MAKE-OVER Change is a very important part of marketing. Whether it is a complete overhaul or a few creative tweaks periodically, it’s as important to a company to keep its products and offerings fresh, as it is for their marketing.
www.royalpinehomes.com 180 gave Royal Pine Homes a Royal ‘image’ make-over, starting with a TV commercial, stunning new photography and a responsive website.
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MINUTES F O R R OUGH I NG
GALE CENTRE WE HOST AND MAKE CHAMPIONS The market and demand for ice-time and tournament facilities is brutally competitive. So we had to get a little aggressive in our approach to position and fill the stunning $40 million Niagara Falls facility, across the country and internationally. We employed our specialty teams to design an unconventional, 8-page ‘sell’ piece that showcases the state-of-the-art four-pad facility, that has already been host to Team Canada’s Junior squad and the 2012 Clarkson Cup.
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A Hamilton icon evolves
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When you hear Royal Connaught Hotel, you immediately think of its rich history and glamorous reputation. The Royal Connaught is being revitalized and re-born as a gorgeous new luxury condominium and hotel complex. The implementation of this rebranding showcases 180’s core strength of being a full service agency.
The Rebranding of a Historic Icon From strategy to logo design, web to print, photo and commercial production to app development, 180 has created an outstanding overall campaign to combine The Royal Connaught’s rich history with a modern lifestyle.
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As we all know, the Pan Am Games are coming to Toronto in 2015. It’s customary for athletes to train and acclimatize in the host country before the competition begins. Every city in the GTA and southern Ontario of course want this business. The economic impact is in the millions or more.
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SELLING NIAGARA
In 2012, 180 was awarded the contract to develop a campaign to position Niagara as a superior training and acclimatization destination. The strategy and tactics are a work-in-progress but will include: • • • • • •
Sport Niagara brand identity, A new multi-lingual website, Photography, Video tour of Niagara event facilities, A magazine, iPad interactive app customized for target countries and sports.
Stay tuned for ongoing updates in our next issue.
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Program Ad by 180 Marketing
“Once more unto the breach!” ~ Henry V by William Shakespeare ~
LEADERS IN LAW
St. Catharines 905.688.6655 • Niagara Falls 905.357.0500 18
www.sullivanmahoney.com
CAMERAS
R
OL LIN G
ACTION!
BEFOREANDAGAIN, FLAT ROCK CELLARS, NIAGARA PENINSULA ENERGY, NIAGARA REGIONAL HOUSING, STONEMILL INN, NIAGARA HELICOPTERS, STANPAC, SEAWAY MALL, ROYAL CONNAUGHT, ROYAL PINE HOMES, FALLSVIEW CASINO, NIAGARA GOLF TRAIL, FALLS AVENUE RESORT, WALKER INDUSTRIES, SAINT COSMETICS, SUNNINGDALE GOLF & COUNTRY CLUB YOU KNOW HOW IMPACTFUL A GREAT IMAGE CAN BE IN PROMOTING YOUR BRAND, PRODUCT OR SERVICE? WELL TIMES THAT BY 24 IMAGES, PER SECOND. ADD GREAT POST-PRODUCTION, SOME GREAT ON-POINT SCRIPTING, VOICE-OVER AND BACKGROUND MUSIC AND WHAT DO YOU GET? YOUR NUMBER #1 SELLING TOOL. THAT’S JUST WHAT WE DO HERE AT 180. PLAIN AND SIMPLE, OUR TALENTED CREW CREATES AMAZING IMAGES SPECIFICALLY FOR YOU, ONE AT A TIME, OR 24 FRAMES PER SECOND, RESULTING IN A STUNNING VIDEO. WHAT MORE CAN WE SAY... CHECK US OUT.
DO180.COM/PORTFOLIO 19
MARKETING PERFECTION Takes Teamwork.
A benefit of having a full service agency on your side is the ability to draw on a plethora of capabilities on each and every project, as needed. Stanpac’s website redesign did just that; it brought together our designers, programmers, and our photographer to create a unique, fully responsive website showcasing beautiful product photography. To top it off, a one-of-a-kind hand drawn illustration was created by one of our talented designers, for Stanpac’s latest ad campaign. Even we’re impressed!
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www.stanpacnet.com
Print Ad
Stan·pac·ability [stan-pac-ability] adjective
Origin: From the Latin ‘Stanpac’, to be good people making great packaging. Definition: 1. Flexibility 2. Reliability 3. Approachability 4. Availability 5. Capability All the things that customers deserve and what sets Stanpac above the rest. Packaging perfection for over 60 years.
ROACHABI A PP
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21 Learn more at stanpacnet.com
Contact us for more info. 905 957 3326
FUN FASHION REEL Photography as unique as the designs! An innovative clothing company, Before+Again wanted to shake things up with their lifestyle photography. Instead of a typical catalogue style shoot, they wanted something more creative and unique, to show off their personality as well as the product line. With a slogan like “Fun, Fashion, Feel� we knew what we had to do. A series of lifestyle photo shoots and video shoots at diverse locations, from a historic inn, to standing at the brink of a roaring waterfall, these images were beautifully created and the client, thrilled!
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www.beforeandagain.com
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WE PAY YOU!
Now that we have your attention... How do you get corporations excited about saving energy
Why’d the chicken cross the street? To save energy
and saving money? How about sending them a cheque!
of course... 180 even customized the We Pay You
180 developed a campaign for Niagara Peninsula
campaign for the agri-business sector with fun
Energy Inc., that involved strategy, design, a direct
animal themed art their clients could relate to.
mail campaign and a video campaign.
The new campaign has generated quite a buzz!
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up to 50% of project costs will be available for pre-approved retrofits
PROGRAM
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50%
NEW
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100% of the cost of modelling a building
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25 K
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savings in energy costs over the next 5 years
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up to $25,000. If you can’t measure it, you can’t manage it. Identify savings.
KILOWATT HOURS
Until December 31, 2013 NPEI is offering Niagara Falls hotels, resorts, water parks and major attractions several financial incentives and programs to help offset the replacement of energy-wasting equipment or new construction. We’ll pay you up to 50% of your capital cost investment. And the payback continues. Depending on what you do, that investment will continue to save you money on future electricity costs. The reality is that rates are going up, not down. So why wouldn’t you let us pay you to save now and in the future?
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WINERY VIDEO SERIES
180 Style
A typical tasting video? A traditional winery video, complete with footage of grapes growing? We don’t think so. We do things a bit different here at 180. Watch our Flat Rock Cellars video series and you’ll see what we mean. Recently produced in conjunction with Ed Madronich, owner of Flat Rock Cellars (Jordan, Ontario), these videos are anything but ordinary and traditional. They are fun and yet wildly informative.
It certainly helps when your client/video host, is as educated and outspoken in the Ontario wine industry as Ed and who is willing to push the envelope. We call that one cool client... and one awesome video series. Bottoms up!
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Thank you Niagara West! Thank you for your support during the Creating Living Memories Campaign. We hope 2013 will be a great year for you! We were touched by the response and generosity of the community. McNally House can always use your help and support.
People tend to take what they have for granted. Be it their families, their jobs, but most importantly their health. When a client approached us to assist with a variety of marketing initiatives for a local not-for-profit, we jumped at the chance to offer our services and give back to our community.
Please contact us at 905-309-4013 or visit us online at www.mcnallyhousehospice.com
Thank you Grimsby!
Help us create Living Memories
This is what Hazel will remember The McNally House Hospice program exists to provide a caring, supportive, residential hospice environment to patients and families within the Niagara West health care area.
McNally House is a home-like residence providing free of charge, 24-hour specialized palliative care to people living with a terminal illness. Running this residence requires a lot of funding that they don’t necessarily get. We developed an Ad Campaign and a Direct Mail piece entitled “Jim’s Story” to help tell the story of McNally House through the eyes of one of its residents. The campaign really hit home to local Niagarans who helped them raise triple the amount of donations’ over last year.
Help us create more living memories. Please donate today!
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It feels good knowing that we could help make things a bit easier for McNally House staff, volunteers, and residents.
What typically comes to mind when you think of an Inn? Perhaps a place where your grandparents enjoyed getting away to. Not the case at the Stone Mill Inn. Combining a modern interior design with old world charm, the Stone Mill Inn is Niagara’s newest luxurious Inn, Resort and Spa. 180’s Task: Dispel those unfavorable myths and get customers to book rooms. Enter the new tagline “Redefining the Inn.” Using new photography of the breathtaking Inn, we developed a visually impactful website that conveyed its character and modern comforts. Print ads with the same messaging drew interested customers to experience the inn for themselves. www.stonemillinn.ca
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WHAT’S YOUR PAIN? WE’VE GOT AN APP FOR THAT.
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